R-R General CONTRACTOR
R-R General CONTRACTOR
2024
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Table of Contents
1. INTRODUCTION.....................................................................................................................2
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3.1. Description of the Project Service/ Product Mix.............................................................................17
3.2. Construction Schedule....................................................................................................................17
3.3. Architectural Design & Layout........................................................................................................18
3.4. Structural Design............................................................................................................................18
3.5. Reinforced Concrete.......................................................................................................................19
3.6. Foundation Design..........................................................................................................................19
3.7. Construction Plan and process.......................................................................................................19
3.8. Utilities............................................................................................................................................20
3.9. Project Implementation..................................................................................................................20
4. ORGANIZATIONAL STRUCTURE....................................................................................21
6.1 Apartment Price for other Hiya real estate customer and for zemzam bank..................................24
7. SOCIO-ECONOMIC BENEFITS.........................................................................................27
Real state is a private property in the form of buildings and land. Real estate can be used for
residential, commercial, or industrial purposes, and includes any resources on the land such as
water or mineral. Real estate is one of the most valuable a person owns, and the value of estate is
a key indicator of an economy’s health. On the deeper thought, real estate is a legal term
designating the rights of someone has to land and buildings. Most cases, real estate composed
land plus real property, as define by the local ordinances in which the real estate exists. Land or
real property that is not personally owned is not considered real estate. Real estate is a real
property that consists of land and improvements, which include buildings, fixtures, roads,
structures, and utility systems.
Investment and property development play an important role in any emerging markets or
economies. Property generally comprises reside vial houses and commercial real estate property
(mainly mixed us building) developed for rental business and sale. The property investment
market in Ethiopia remained under developed for several years. As a consequence, the supply of
residential houses and non-residential real estate that can be used for residence, office space,
shopping malls and catering services in the urban centers of the country is disproportionately low
to cope with the growing demand in the country spinning from the average growth in GDP of 5.5
percent over the last ten years and population increase. The relatively good performance of the
macro-economy (real growth in GDP, investment and export sector) has stimulated
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unprecedented investment growth in the property sector over the last five years. The growth of
investment in the property market over the last five years in consistent with the global experience
suggesting that investment in the residential and commercial property (real estate) is greatly
influenced by the performance of the macroeconomic conditions. In general, a stable
macroeconomic condition leads to economic and business growth and develops investors’
confidence.
The current fast and dynamic economic growth of Ethiopia especially in Addis Ababa
necessitates equivalent growth of building and construction sector. The sector should expand
rapidly to support the overall economic development sustainable. In the building sector of the
economy, the residential use is the one becoming rapidly expanding in Addis Ababa since
dynamic economic development of urban economy requires the construction of these buildings
in the city to support the growing demand of residential houses. Investment and property
development play an important role in any emerging markets or economies. Property generally
comprises residential houses and commercial real estate, property developed for rental business
and for sale.
Vision:
"To revolutionize the real estate industry by providing innovative and sustainable
solutions that enhances communities and empowers individuals to achieve their dreams
of homeownership.
"Mission:
"Our mission is to exceed client expectations by delivering exceptional service,
leveraging cutting-edge technology, and fostering a culture of integrity, professionalism,
and excellence in everything we do.
"Values:
Integrity: We operate with honesty, transparency, and accountability in all our
interactions.
Client-Centricity: We prioritize our clients' needs and strive to deliver personalized
solutions tailored to their unique requirements.
Innovation: We embrace innovation and continually seek new ways to improve
processes, services, and technologies.
The major goal of this project is to contribute towards the growth of the trade sector and
residential problem in Addis Ababa.
The housing problem in the capital is one of the acute problems the residents are suffering. The
problem is evidenced by the number of names in the condominium registration list of the
municipality and the number of population who are living is slum houses. This project is a plus
for the cities effort of resolving the housing problem at least for those who can afford to pay.
The distance from the project area to other location is basic concept for real estate selling price.
There is some landmark place like airport, hotels and headquarters of international institutions.
The project area has a complex mix of highland climate zones, with temperature differences of
up to 10 °C (18 °F), depending on elevation and prevailing wind patterns. The high elevation
moderates temperatures year-round, and temperatures are very constant from month to month.
As such the climate would be meantime if its elevation was not taken into account, as no month
is above 22 °C (72 °F) in mean temperatures.
Around project area hosts the different academic center that provides children with a higher
standard of learning activities like dandii Boru School. There are different financial institutes
The project area near by The Ring Road which was initiated in 1998 to implement the city
master plan and enhance peripheral development and also there are different square which is
welosefer round about square. The main roads are Ethio China Street. On the other hand Public
transport is through public buses, or blue white taxis and minibus transport can get within
walking distance from project area.
A number of factors affect the demand of standardized apartment. Of these factors, the most
important to have influence is population growth and the level of income. The currently
expanding the service and industrial sector in the city and around has been inviting skilled and
unskilled labor forces to the city; in addition, the number of both government and non -
government offices has been increasing. Above all the increase in the number of population of
the city increases for the provision of different services. Nowadays, most of the individuals
need their own houses and they prefer the place that found in the center of the city.
Though the market demand gap for standardized apartment in the city is not clearly understand
there is wider gap for such demand. From prior business experiences, the demand of standard
apartment in the city is very high and hence the demand and the supply gap is very wide.
Addis Ababa, which is the largest as well as the dominant political, and economic center of the
country, is home to about 5,000,000 inhabitants (18% of urban residents in the country) in 2016
(CSA, 2013). The city accounted for 30% of the national GDP; 20% of the country's urban
labour force, 68% of the country's urban jobs in real estate, 40% in information and
communication, and 36% in financial services (Egis International in association with IAU-
IdF&Urba Lyon , 2016). The roles and contributions of the city in the nation economic growth
are expected to grow significantly in the country`s strive for middle-income status. Therefore,
the city ought to allocate and supply adequate serviced land for development objectives (housing
which might be residential or/and nonresidential buildings, land for infrastructure development,
social development, investment projects both foreign direct investments and domestic
investment).The government is the primary driver of growth with large capital allocations made
towards infrastructure works which have been planned to improve access to basic services, create
jobs and reduce poverty. Poverty is still widespread however, and relief is heavily reliant on
donor support.
Over 2.5 million Ethiopians live outside of their country by 2013 Ethiopia had 2,700
millionaires, far behind less populous countries like Kenya and South Africa. New World Wealth
predicts that the number will rise to 4,700 by 2020 due to the country's rapid pace of economic
growth. Currently, there are around real estate investments across the country with a total
investment capital of 3.5 billion birr. According to data from Ethiopian Investment Commission,
since 2015, close to 117 companies took an investment license to invest on 56 different real
estate projects. From 117, 99 percent of them are owned by Ethiopians or in joint venture with
foreign investors. Some were still fully owned by foreigners. The primary destination of the real
estate industry in Ethiopia, of course, is Addis Ababa. Out of the existing 56 real estate projects
to date, 43 are located in Addis Ababa. By consider each project allocated around Addis Ababa
which is 43 real estate housing project companies if we assume each projects can build 1000
houses which is total 43,000 apartment houses but they doesn’t fulfill the demand, Because
according to Ethiopia economic association there is a demand 900,000 houses on the coming 10
years.
1. Diaspora community
2. Business gurus
3. High profile government officials
In order to penetrate and gain considerable market share, one of the major marketing strategies
for the project is to retain our reputation for on time delivery and customer friendly payment
plans. The major marketing strategies to promote the project and gain considerable market share
include:
Advertising through digital marketing strategy
Advertising through different means circle of influence
Promote in association to the key location and nearby business
Working on sustained promotional work and traditional advertising system
Working on public relations to reach and influence key personas and organization with a
capacity of making decision.
Seasonal discount pricing different others customer centric marketing strategies will be
used by the company.
For such marketing activities we have already employed marketing company named as
My Home Real Estate Marketing plc.
There are different forms of competition that may face the real-estate apartments market. These
are price and non-price based competition. Moreover, there are different competitors that will
compete with the project either directly or indirectly. But standard apartments under discussion
have diversified marketing strategies that could enable it come up with the different competitors
in the market. Moreover it will frequently conduct competitors research which focuses on, the
strength and the weaknesses, the different competitors’ strategies, the techniques they use in
rendering the service, their customer handling methods, and others. Generally the project has
The project will construct 2B+G+15 building for selling residential build up area 329.5m 2. The
building have 2 basement floors for parking area including the ground floor and the other 15
floors held for residential apartment. As assumption design each floor will have 3unit apartments
which are type A have 2Bed room with 73.33 m 2 area, Type B have 3 bed room with 124.35 m 2
area, Type C have 3 bed room with 124.35 m 2 area. the second Finally the assumption design
will have 45 unit apartments with 3 parking floors.. With the completion of construction, the
building will provide apartments which have guest room, bed rooms, bath rooms, kitchen, maid
room.
2 2
Building
Type Description
Bed room Area (m(m
Area ) )
Basement
A 2Parking 2 basement
73.33 areas
Ground
B floor 3Parking Ground
124.35floor area with good look
2Cnd-15th floor 3Apartments 3 unit apartments per floor
124.35
Type B
Common Area = 17.35
Area = 107
Total Area = 124.35
Type C
Common Area = 17.35
Area = 112
Total Area = 129.35
The envisioned mall will provide different rental services to the different customer groups for
different purpose. The building will have basement, ground and then floors.
The purpose of the building explained as follows;
the ground floor, designed for additional parking area with good look
,
2nd – 15th there is four apartment houses on each floor which have 64 apartment houses
which have their own standard services. Besides, the building will have enough parking
facility under its two floor basement including ground floor with a capacity of more than
50 cars parking at a time.
Although functional spaces for the project were laid out in significant detail, the detail of the
building had designated by consultant office. To make sure that the building’s layouts were
practical, the project owner researched typical architectural research for the designed building
layouts by its own team. The walls and partitions throughout the floor were congruent with the
structural frame and column locations.
One of principle deliverables of our project is the structural design of the building. The structural
were coordinated with the layout of the building adjustments were made to specific layouts are
necessary. The structural steel frame was chosen for further design based on cost per square foot,
local availability of material and constructability considerations, such as erection and fabrication.
The steel system was then designed for lateral loading with necessary adjustment being made to
framing.
The project group prepared hand structural design calculations for a typical bay of a reinforced
concrete frame. In all reinforced concrete bay designs, a superimposed dead load was assumed
for mechanical equipment, floor coverings and ceilings. Similarly, the designs of the typical
Loads were calculated based on the requirements of the minimum Design loads for Buildings
and other Structures.
The project team developed a coordinated project schedule and construction plans that would
reflect the expectations for an actual construction project. The project schedule was developed
using the preliminary designs given to the project team. Additionally, the group considered
typical construction activities and durations taken from similar construction projects as well as
realistic constraints on building development.
Based on a general program of the project owners the consultant who is going to be hired makes
site studies, develops structural designs, prepares drawings and specifications, determines
quantities involved and estimated the resultants costs. All these activities will be done in the first
phase of the project which is the design stage after the document are produced by the designers
have been received, and the works secured the project is supposed to enter the tendering stage.
At this stage contractors study the project document analyze and subsequently determine the
construction methods, built up their unit rates and submit their bids for the works. The owner of
this project intends to compare the bids and award the contract for the lowest responsible bidder.
This, is of course, presupposes that the favorable proposal does not exceed the allocated budget.
After the award is made and the contract signed between this project owner and the contractor,
the project constructor is expected to prepare and submits a detailed construction program which
includes material schedule, manpower requirement and cash flow forecast. After the award is
made and the contract signed between this project owner and the contractor, the project
constructor is expected to prepare and submits a detailed construction program which includes
material schedule, manpower requirement and cash flow forecast.
A number of utilities world be put in place in order to ensure smooth functioning of the project.
These utilities include:
Water Supply,
Supplementary Electricity supply.
Telephone line Internet Broadband
Fuel, Oil and lubricant
Drainage Facility
The project’s implementation is expected to take 24 months. The major activities include
arranging budget for construction of the building, cleaning the area around the building;
Procurement of equipment’s and starts rendering services. The time schedule for the above
matured major activities is presented below:
Table: Project implementation time schedule
No Activities Date
1 Land request processing Jun, 2024
2 Land approval July, 2024
3 Budget processing August, 2024
4 Site Development Septmber, 2024
5 Building and construction work October , 2024- September 2026
6 Finishing and Preparation October, 2026
7 Apartment for clients Jun, 2026
4. ORGANIZATIONAL STRUCTURE
As clearly shown in the organizational structure, the center organization has one general real
estate manager and three main sections. Under the general manager there are the, construction
manager, marketing manager and consulting office. Further sub sections are also organized under
construction and marketing manager.
My home Real
Construction Estate Construction
Manager Markating Consuting
Manager
Finance
Based on the capacity of the envisioned real estate apartment building indicated in previous , the
total revenue of the project is projected as indicated in the table below from area of the project
and envisioned building which is 2B+G+15 Real Estate apartment.
Building area 329.5m2
To construct 2B+G+15= 18 Floors each 600m2
The total initial investment cost of the project is estimated to be Birr *** million. Building
construction and equipment consists of significant part of birr *** million or about ****% of
the total financial requirement, Birr **(**%) is owner’ equity contribution that covers part of the
building cost, pre-operating costs & expenses and initial working capital. The remaining Birr
****million (about **%) investment is expected to be covered through pre-sales.
The projected income statement indicates that the project is profitable throughout its evaluation
period of 10 years. The net income of the project record high profit of Birr 235 million in the 1st
year of the projection period and minimum birr 12 million from rental service income in the year
three.
6. APARTMENT PRICE
16,000,000.00
14,000,000.00
Total amount (ETB)
6,000,000.00
4,000,000.00
2,000,000.00
0.00
73.35 124.35 129.35
120,000.00
100,000.00
80,000.00
60,000.00
40,000.00
Price/m2
Price /m2
7. SOCIO-ECONOMIC BENEFITS
Establishment of such kinds of project will offer a number of socio-economic benefits to the
country as well as the promoter of the project. Some of these socio-economic benefits will
include the following: