HOW TO CREATE A SOCIAL NETWORK
PLATFORM IN FIVE SIMPLE STEPS
WHY BUILD A SOCIAL NETWORK?
Building your social network when starting a business is important because it helps you connect
with potential customers, partners, and mentors who can support your venture. Social network
platforms like Facebook, Twitter, and LinkedIn provide avenues to showcase your products or
services, engage with your audience, and receive valuable feedback, ultimately increasing your brand
visibility and credibility in the market. Essentially, these platforms serve as digital hubs where
businesses can interact with their audience, foster relationships, and grow their customer base.
5 STEPS IN CREATING SOCIAL NETWORK PLATFORM
1. Define your target audience: know your community
Defining your target audience involves understanding the needs, wants, and demands of your
community to increase engagement on your social media platform and reduce the risk of failure.
Online research, such as using Google, provides easy access to gather data about your audience, while
try and learn through direct interaction with your community is even more efficient and reliable. By
combining both methods, you can gain valuable insights into your audience and tailor your content
and messaging to better serve their needs.
2. Develop a growth strategy based on your users
To build a social network in a competitive market, you can either start small, gradually expanding
your user base, or go big by targeting a large demographic from the start. Starting small allows for
focused growth with less risk, while going big exposes your network to more competition but may
lead to faster growth if executed well.
3. Follow these social media development checkpoints
Minimal and Simple Social Network UX Design - Make the social network easy to use by focusing on
what users need, like clear menus and easy-to-find features. Make sure it works well on phones and
computers, and keep improving it based on what users say.
4. How to design a social network that is easy to use and functional
These are the necessary steps and elements for creating a social network interface
1. Standard Profile Elements
2. Chats options, Newsfeed Decision
3. Connect buttons, Engagement buttons
4. Comment Section areas, Social group Options
5. Page Layout settings
5. Promote your social network effectively
To effectively promote your social network, follow the AIDA marketing framework:
1. Attention 3. Desire
2. Interest 4. Action
Combining Passion with Monetization
Combine users' interests with revenue generation by integrating targeted advertising, partnerships
with brands, product sales, affiliate, and event organization.
Utilize concrete digital marketing solutions such as developing an SEO strategy, implementing lead
generation tactics through offering premium features, leveraging other social networks for promotion,
and selecting a compelling name(branding) to define your social media platform, all of which will
enhance your promotion efforts and attract a wider audience.
SOCIAL MEDIA MARKETING, WHAT SHOULD YOU PAY
ATTENTION TO?
SOCIAL MEDIA NETWORKS
Platforms facilitating global user networking and content exchange.
jexample of social networks: examples of messaging services:
1. facebook 1. WhatsApp
2. Instagram 2. Facebook Messenger
3. Twitter
PURPOSE OF SOCIAL MEDIA
The primary purpose of social media is Exchange of Opinions, Knowledge, and Enjoyable
Content. And it can be used effectively inn Business Utilization: Distributing content, generating
website traffic, and placing targeted ads
for product or service promotion.
SOCIAL MEDIA MARKETING IMPORTANCE
1. Strategic Measures: Increase company reach, interact with potential customers.
2. Brand Image: Selecting appropriate social networks impacts audience perception.
3. Multi-Network Presence: Boosts awareness, leading to increased inquiries and sales.
HOW SOCIAL MEDIA MARKETING WORKS
Goal: Convert readers into followers or fans.
Integration with Classic Marketing: Cross-reference website and social channels for comprehensive
marketing.
Visibility: Companies not on social channels may be perceived as invisible to the public.
SOCIAL MEDIA MONITORING
-Continuous tracking of social media topics, Interactions, and trends.
Tools and Guidelines: Use of analytics, monitoring tools For evaluating social media strategy
effectiveness.
THREE AFFORDABLE TOOLS FOR
BEGINNERS
For founders with limited funds, it's crucial to find affordable tools for monitoring social media.
Hootsuite, Audience (formerly Social Bro), and Damping Response are great options for beginners,
offering budget-friendly solutions specifically tailored for tracking Facebook and Twitter activities.
These tools provide essential insights and management capabilities without the hefty price tag.
1. HOOTSUITE
Free for individuals, making it accessible for beginners with limited budgets.
At 7.99 euros per month, it poses a low financial risk for companies exploring social media
management tools.
Centralized Management:Allows centralized management of comments, messages, and mentions on a
dashboard.Enables planning of posts in advance for specific target groups.
2. AUDIENCE (FORMERLY SOCIAL BRO)
Audience (formerly Social Bro) focuses solely on Twitter but provides extensive and detailed analysis
capabilities.
Free to use, making it an accessible option for beginners.
3. DAMPING (BUFFER) RESPONSE
Basic version (1 user, 1 account) is free, while the Pro version (multiple users, 5 accounts) costs
around 40 euros per month.
Allows content planning and distribution, with additional features for Twitter user inquiries and
comprehensive analysis across five channels.Offers communication with unconnected followers,
resembling functionalities of Hootsuite.
Paid Tools for Comprehensive Monitoring:Paid tools like Echobot (starting from €249/month),
Radarly (starting from €650/month), and Talkwalker (starting from €500/month) offer more extensive
monitoring capabilities, especially for Facebook.
OTHER PLATFORM AND STARTUPS
CrossEngage - Tracks users across channels and devices, collecting data through various systems
like store or CRM systems.
Remerge - Uses personalized advertising to attract users from other applications to its own,
segmenting them into groups for tailored messaging.
Other Startup Services:Startups like HitchOn, Insocial Media, Media-Part, ReachHero, Influting,
Buzzbird, and Addfame share a common goal: recruiting influential personalities with large social
media followings for impactful marketing campaigns.
HOW THE CROWN CRISIS IS PUTTING THE
PRINCIPLES OF SOCIAL MEDIA BACK
Editorial Plan Adjustment: Like pruning a garden, editorial plans must be adjusted during the
COVID-19 crisis to ensure content relevance and resonance.
Heightened Social Media Usage: COVID-19 acts as a magnifying glass, amplifying social media
usage and underscoring the need for impactful communication strategies.
Community Management: COVID-19 transforms community management into a lifeline,
demanding empathetic and responsive engagement from companies.
Social Media Monitoring: COVID-19 thrusts social media monitoring into the spotlight,
necessitating vigilant oversight to address evolving discussions and concerns.
Tailored Channel Communication: COVID-19 sharpens the focus on channel-specific
communication, requiring tailored messaging to effectively engage diverse audiences.
Messaging Apps' Importance: COVID-19 elevates the role of messaging apps, serving as direct
conduits for personalized customer communication amid uncertainty.
Marketing Opportunities Amid Crisis: Despite challenges, COVID-19 offers opportunities for
companies to showcase agility and customer-centricity through strategic social media marketing.
