SALES & MARKETING:

Marketing Overview:
Cosmetics, by Susana, aspires to reach a wider coverage and to increase brand
acknowledgment through using an integrated marketing strategy. We combine online and offline
marketing methods to call awareness, on the one hand, and to keep existing customers on the
other hand (Singh, 2020). To this end, our marketing strategy will target making our brand a
reliable and respected cosmetic injectables service supplier within the geographic scope of the
town of Rosebery, NSW. On top of the marketing goals we set for ourselves, we expect that
brand visibility will be enhanced, people will be visiting our website and social media platforms,
leads generated and the final result of the whole process will be revenue and sales growth. Our
goal is to build a strong online presence and foster a strong customer by offering promotional
campaigns targeted at the audience that outlines our distinction and personalized nature as a
brand (Rane et al., 2023).
Branding & Identity:
Cerulean #007ba7 Mountain Meadow #30ba8f Sunglow #FFCC33

The branding of My Cosmetic Company by Susana which utilizes the color palette of elegant
and modern Cerulean, Mountain Meadow, and Sunglow, is meant to be an embodiment of our
experience and gentle, approachable approach. Slim logo design puts the letters 'M' and 'C'
together letting know about the two words of 'Makeup' and 'Care' and it represents in one touch
the harmony between makeup expertise and personalized services. For imagery and
photography, we have gone for clean and minimalist look which clearly display the beauty of
client in a formal front. The brand voice we´ve used is responsible, informative, and familiar,
matching with the ethics of hygiene and outstanding quality we offer in our cosmetic injectables.
The main pillars of the company are Excellence, Professionalism, Personalization, and
Innovation with the dominant personalities of Sophistication, Trustworthiness and
Personalization.
Online Presence:
Without doubt the value of a substantial cyber footprint in these days of the digital age is an
undeniable fact (Kemp et al., 2021). Our website, www. mycosmeticbusinessbysusana.com with
the website, which is our social grantor, clients will be able to find information on our services,
look at the before and after photos, and reach out to us for the consultations, among other
functions that the website will be performing. It is up to date with the best promotion offers and
the page you visit is well structured and informative. We actively involve ourselves in outside
review systems like Google My Business and Yelp in order to create a customer feedback
outlet. Positive feedback helps construct a connotation of our firm as being credible and
trustworthy, whereas bad reviews let us tackle any issues and enhance our service (Bandari &
Rodgers. 2020). Client feedback is critical for any organization, and hence we indeed facilitate
our clients by requesting for reviews as well sharing their experiences with other customers.
Social Media:
Social Media Networks have a critical impact on our clients’ relationships as well as covers
wider range of audience (Adeola et al., 2020). A live presence on platforms including Instagram,
Facebook and Twitter is our way of attracting the viewership. We use these avenues to
showcase our work, impart knowledge and develop a network of followers. We do this by
posting steadily and responding to our audience so that we submit the message of our brand
and attract engagement (Ningthoujam, 2020). Our social media strategy necessarily has the
target audience in mind and comprises various content types, such as educational posts,
promotional offers, client testimonials, behind the scenes glimpse, and interactive content that
invokes participation, encourages feedback. The social platforms will be utilized for the purpose
of sharing the best before and after photos, client reviews, open and live Q&A sessions as well
as exclusive promo offers whereas personal touch will be brought along by being up there on
the behind-the-scenes content and influencer collaborations.

SEO & Content:

It is very important to optimize the online visibility of a company like My Cosmetic Business that
belongs to Susana with SEO and content marketing techniques for drawing more customers.
We are aiming to achieve this by sharing informative and relevant content for the audience that
we want to attract, which in turn will boost our website's search engine rankings and draw
organic traffic. According to an article by Nagpal & Petersen (2021), this is how it works. SEO
strategy for our business would consist of keyword research, optimizing website content,
making quality links, and providing to the community blog posts, articles on the benefits of
cosmetic injectables, testimonials, beauty trends, consulting expert advice, and insight into the
process. Moreover, we are going to include in our approach to off-page SEO techniques such
as guest blogging, operating with people who have influencer status as well as ongoing
involvement at various online communities that help us to reach backlinks and establish our
brand as a leader in the segment.
Digital Marketing:
The core task of our digital marketing solutions lies in providing a wider coverage and targeting
the large online audience which will lead to business expansion. We will utilize the email
subscription building system to build a subscriber database, and affiliate marketing will be our
tools to getting influence and blogger's promoting our product online, search engine marketing
through paid ads on Google will also be used. Public relation which involves press releases will
be a part of this, and online advertising through social media and display networks is all part of
this as well (Patrick & Hee, 2020). This includes online ads, email marketing, social media
optimization, blogging, video marketing and lead nurturing. All of this helps in building brand
awareness, lead generation, and eventually in converting them into buyers.
Community Engagement:
Constructively partnering the local community at Rosebery will serve as a key building block in
promoting trust and credibility. The fabric of our business is community based by actively
engaging in different activities and events that encourage positive relations with our clients and
the broader community. We build trust and credibility not only by reaching out to the community
but also by learning what they think. This helps us in overcoming the difficulties and growing into
the business that will have more customers who will spread good words about it. It is one of our
goals to maintain a network of strong partnerships, and taking part in grassroots events such as
health fairs, beauty expos, and fundraisers to promote our services would be one effective
approach. Another, which can serve the educating purpose, is organizing informative workshops
at which we will summaries our knowledge and expertise.
Customer Retention:
Keeping present clients in a highly competitive cosmetic trade (Sağlam & Montaser, 2021) is of
paramount importance. We will become such programs as a personalized type of membership
with exclusive offers, an online consultation option for convenience, events for customer
motivation, a referral program incentive, individualized follow-up campaigns, and educational
tutorials that prove our expertise as an established provider in the market. Through distinct
service, customized encounters and supplementary benefits we would like to build loyalty,
increase repeat business, and considerably improve the overall satisfaction and lifetime value of
our customers.

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negative eWOM on brand trust and purchase intentions.

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