Textbook - Chapter 16
Textbook - Chapter 16
Organizational Culture
LEARNING OBJECTIVES
Organization A ':*+$+6
This organization is a manufacturing firm. Managers are expected to fully document all deci- %QPVTCUVKPI
sions, and “good managers” are those who can provide detailed data to support their rec- 1TICPK\CVKQPCN
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Because managers of failed projects are openly criticized and penalized, managers try not to
implement ideas that deviate much from the status quo. One lower-level manager quoted an
often-used phrase in the company: “If it ain’t broke, don’t fix it.”
There are extensive rules and regulations in this firm that employees are required to fol-
low. Managers supervise employees closely to ensure there are no deviations. Management
is concerned with high productivity, regardless of the impact on employee morale or
turnover.
Work activities are designed around individuals. There are distinct departments and lines
of authority, and employees are expected to minimize formal contact with other employees
outside their functional area or line of command. Performance evaluations and rewards
emphasize individual effort, although seniority tends to be the primary factor in the deter-
mination of pay raises and promotions.
Organization B
This organization is also a manufacturing firm. Here, however, management encourages and
rewards risk taking and change. Decisions based on intuition are valued as much as those
that are well rationalized. Management prides itself on its history of experimenting with
new technologies and its success in regularly introducing innovative products. Managers or
employees who have a good idea are encouraged to “run with it.” And failures are treated
as “learning experiences.” The company prides itself on being market driven and rapidly
responsive to the changing needs of its customers.
There are few rules and regulations for employees to follow, and supervision is loose
because management believes that its employees are hardworking and trustworthy.
Management is concerned with high productivity but believes that this comes through
treating its people right. The company is proud of its reputation as being a good place to work.
Job activities are designed around work teams, and team members are encouraged to
interact with people across functions and authority levels. Employees talk positively about
the competition between teams. Individuals and teams have goals, and bonuses are based
on achievement of these outcomes. Employees are given considerable autonomy in choosing
the means by which the goals are attained.
Part 5 • Leading, Understanding, and Transforming the Organization System
Organizational cultures are extremely difficult to define and characterize, and over
the years, many people sought to understand the meaning of culture in organizations.7
Many have asked, do organizations have cultures? These researchers have tried to figure
out what makes cultures different from one another. Still others have asked, what are
organizations’ cultures? These researchers are more concerned with describing specific
cultures and understanding what makes one particular organization tick. As an example,
followers of the have perspective might try to figure out what values and beliefs that
descriptively separate Reverb.com from, say, eBay. On the other hand, followers of the
are perspective would only try to understand what Reverb.com is, for what it is, by study-
ing the stories, rituals, material symbols, and language used at Reverb.com. Notably,
these latter forms (described later in the next section) are notoriously hard to measure
and interpret. Although sometimes observable by outsiders, they tap into deep underlying
assumptions that are sometimes only capable of being fully grasped and experienced by
an “insider.”8
Regardless of the many ways of conceptualizing varying “types” of culture by val-
ues or beliefs, one of the most common frameworks describes organizational cultures as
possessing several competing values.9
• “The Clan.” A culture based on human affiliation. Employees value attachment,
collaboration, trust, and support.
• “The Adhocracy.” A culture based on change. Employees value growth, variety,
attention to detail, stimulation, and autonomy.
• “The Market.” A culture based on achievement. Employees value communica-
tion, competence, and competition.
• “The Hierarchy.” A culture based on stability. Employees value communication,
formalization, and routine.
The differences between these cultures are reflected in their internal versus exter-
nal focus and their flexibility and stability.10 For instance, clans are internally focused
and flexible, adhocracies are externally focused and flexible, markets are externally
focused and stable, and hierarchies are internally focused and stable. Reviews of hun-
dreds of studies have helped summarize the findings on the cultures from the competing
values framework.11 As shown in Exhibit 16-2, the various cultures differ regarding how
they influence organizational outcomes. Although we note that many of these outcomes
are also heavily influenced by leadership and organizational structure (see their respec-
tive chapters for more information), culture adds more to the picture than leadership or
structure. A strategic approach to culture would suggest that cultures would ideally match
one’s objectives. Although most cultures have a positive effect on employee attitudes,
performance, innovation, product/service quality, and operational efficiency, it is clear
that a clan or market culture is perhaps best aligned with customer-oriented outcomes and
that a hierarchical culture is best for profitability and revenue growth.
Although the competing values approach is one of the most frequently studied ways
of examining organizational culture, other frameworks have been introduced. For example,
the Organizational Culture Inventory groups cultures into three categories: (1) constructive
cultures that value affiliation, encouragement, and achievement; (2) passive-defensive
cultures that avoid accountability, seek validation and approval from others, and are
conventional; and (3) aggressive-defensive cultures that are competitive, perfectionist, and
power-oriented.12
Chapter 16 • Organizational Culture
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Strong culture In a strong culture, the organization’s core values are both intensely held and
A culture in which widely shared.21 The more members who accept the core values and the greater their
the core values are
intensely held and
commitment, the stronger the culture and the greater its influence on member behavior.
widely shared. David Rodriguez, Marriott executive vice president and chief human resources officer,
emphasizes that it really is the people who forge a strong culture: “If you don’t have the
courage and wisdom to release control of the culture to your associates and employees,
it won’t work.” Instead, Marriott enlists the help of over 15,000 volunteer employees to
champion the company’s culture.22
A strong culture should reduce employee turnover because it demonstrates high agree-
ment about what the organization represents. Such unanimity of purpose builds cohesive-
ness, loyalty, and organizational commitment. These qualities, in turn, lessen employees’
propensity to leave. Indeed, a study of nearly 90,000 employees from 137 organizations
found that culture strength or consistency was related to numerous financial outcomes when
there was a strong sense of mission and high employee involvement.23 A strong culture
has enabled companies like Ace Hardware to thrive in an extremely competitive market, a
market in which many other companies have folded or declared bankruptcy.24
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When Henry Ford II was chairman of Ford Motor Company, you would have been hard
pressed to find a manager who had not heard how he reminded his executives when they
got too arrogant, “It’s my name that’s on the building.” The message was clear: Henry
Ford II ran the company.
Today, several senior Nike executives spend much of their time serving as corporate
storytellers.25 When they tell how cofounder (and Oregon track coach) Bill Bowerman
went to his workshop and poured rubber into a waffle iron to create a better running shoe,
they are talking about Nike’s spirit of innovation. The elderly man running in their first
commercial in 1988 marks the first use of their slogan “just do it,” and continues the story
Rituals
Repetitive sequences that anyone, despite their differences, can strive for and achieve their athletic goals.26
of activities that Stories such as these circulate through many organizations, anchoring the present
express and reinforce to the past and legitimizing current practices.27 They typically include narratives about
the key values of the the organization’s founders, rule breaking, rags-to-riches successes, workforce reduc-
organization, which
tions, relocations of employees, reactions to past mistakes, and organizational coping.28
goals are most impor-
tant, which people are Employees also create their own narratives about how they came to either fit or not fit
important, and which with the organization during the process of socialization, including first days on the job,
are expendable. early interactions with others, and first impressions of organizational life.29
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Rituals are repetitive sequences of activities that express and reinforce the key values of
the organization—what goals are most important and/or which people are important ver-
sus which are expendable.30 Some companies have nontraditional rituals to help support
the values of their cultures. Kimpton Hotels & Restaurants, one of Fortune’s 100 Best
Chapter 16 • Organizational Culture
Companies to Work For, maintains its customer-oriented culture with traditions like a
Housekeeping Olympics that includes blindfolded bedmaking and vacuum races.31 Some
companies have also been using rituals to “convert” potential customers, clients, and inves-
tors. For example, Ontario cool climate wineries have been using rituals in order to inspire
and rouse emotional experiences among wine enthusiasts to identify with the winery
and their product.32 Why do rituals work in reinforcing values and placating supervisors,
employees, and customers alike? Recent research suggests that rituals work because they
inspire a sense of control in their participants and, as a result, reduce anxiety.33
5[ODQNU
The layout of corporate headquarters, the types of automobiles top executives are given,
and the presence or absence of corporate aircraft are a few examples of material symbols, Material symbols
sometimes also known as artifacts.34 Others include the size of offices, the elegance of Physical objects, or
furnishings, perks, and attire.35 These convey to employees who is important, the degree artifacts, that symbol-
ize values, beliefs, or
of egalitarianism top management desires, and the kinds of behavior that are appropriate, assumptions inherent
such as risk taking, conservative, authoritarian, participative, individualistic, or social in the organization’s
behavior. Material symbols also offer a sense of connection and stir emotions in employees culture.
who make sense of the symbols.36
At some firms, like Chicago shirt maker Threadless, an “anything goes” atmo-
sphere helps emphasize a creative culture. Threadless meetings are held in an Airstream
camper parked inside the company’s converted FedEx warehouse, while employees in
shorts and flip-flops work in bullpens featuring disco balls and garish decorations chosen
by each team.37 As another example, the Palo Alto office of IDEO has an airplane wing
sticking out of one of the walls—which may symbolize IDEO’s playful experimentation
and free expression values.38
Some cultures are known for the perks in their environments, such as Google’s
bocce courts, FACTSET Research’s onsite pie/cheese/cupcake trucks, software designer
Autodesk’s bring-your-dog office, SAS’s free health care clinic, Microsoft’s organic spa,
and adventure-gear specialist REI’s free equipment rentals. Other companies communi-
cate the values of their cultures through the gift of time to think creatively, either with
leaders or offsite. For instance, Biotech leader Genentech and many other top compa-
nies provide paid sabbaticals. Genentech offers every employee six weeks’ paid leave for
every six years of service to support a culture of equitability and innovative thinking.39
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Many organizations and subunits within them use language to help members identify with
the culture, attest to their acceptance of it, and help preserve it.40 Unique terms describe
equipment, officers, key individuals, suppliers, customers, or products that relate to the
business. New employees may at first be overwhelmed by acronyms and jargon that,
once assimilated, act as a common denominator to unite members of a given culture or
subculture. As an idea of how expansive the terminology used in the U.S. government is,
one librarian created a comprehensive dictionary and guide (GovSpeak) to non-military
acronyms, abbreviations, and terms.41
Despite providing a unique, descriptive window into the culture of organizations,
values and beliefs can be conveyed through stories, rituals, material symbols, and lan-
guage. For example, in one study of Fortune 500 mission statements, organizations that
Part 5 • Leading, Understanding, and Transforming the Organization System
communicated that they believe people can grow and improve tended to have more posi-
tive culture ratings on Glassdoor than companies that believe people do not change. In
subsequent studies of employees at Fortune 1000 companies, this perception of culture
impacted employee trust and commitment.42
':*+$+6
Top
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1TICPK\CVKQPCN Philosophy of Selection Organizational
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criteria culture
founders
Socialization
Chapter 16 • Organizational Culture
5'.'%6+10 The explicit goal of the selection process is to identify and hire individuals
with the knowledge, skills, and abilities to perform successfully. The final decision,
because it is significantly influenced by the decision maker’s judgment of how well
candidates will fit into the organization, identifies people whose values are consistent
with at least a good portion of the organization’s.51 The selection process also provides
information to applicants. Those who perceive a conflict between their values and those
of the organization may remove themselves from the applicant pool or even fake their way
into the organization by feigning that they share the organization’s values.52 Selection
thus becomes a two-way street, with both employers and applicants as active participants
in determining the value fit between the applicant and the organization. For example, in
W. L. Gore & Associate’s selection process, teams put job applicants through extensive
interviews to ensure that they can deal with the level of uncertainty, flexibility, and
teamwork that is normal in Gore plants. Not surprisingly, W. L. Gore appears regularly
on Fortune’s list of “100 Best Companies to Work For” (number eighty-three in 2020)
partially because of its selection process emphasis on culture fit.53
612 /#0#)'/'06 The actions of top management have a major impact on the
organization’s culture.54 Through words and behavior, senior executives establish norms
that filter through the organization about, for instance, whether risk taking is desirable;
how much freedom managers give employees; the uniforms employees should wear; and
what behavior is desired and rewarded. Interestingly, research on hundreds of CEOs and
top management team members suggests that organizational culture and leadership can
be complementary: It is not always best if they focus on the same values.55 In other
words, one can fill in where the other fails.
Turnover
Prearrival stage 1. Prearrival stage. The prearrival stage recognizes that everyone arrives with a set
The period of learning of values, attitudes, and expectations about both the work and the organization.
in the socialization
process that occurs
One major purpose of a business school, for example, is to socialize students to the
before a new attitudes and behaviors companies want. Newcomers to high-profile organizations
employee joins the with strong market positions have their own assumptions about what it is like to
organization. work there.59 Most new recruits will expect Nike to be dynamic and exciting and
a stock brokerage firm to be high in pressure and rewards. How accurately people
judge an organization’s culture before they join the organization, and how positive,
adaptive, and proactive their personalities are, become critical predictors of how
well they adjust.60
2. Encounter stage. The selection process can help inform prospective employees
about the organization. Upon entry into the organization, the new member enters
the encounter stage and confronts the possibility that expectations—about the job,
coworkers, boss, and organization in general—may differ from reality.61 If expec-
Encounter stage tations were accurate, this stage merely cements earlier perceptions. However, this
The stage in the is not often the case. At the extreme, a new member may become disillusioned
socialization process
enough to resign. Proper recruiting and selection should significantly reduce this
in which a new
employee sees what outcome, along with encouraging friendship ties in the organization—newcomers
the organization is are more committed when friendly coworkers help them “learn the ropes.”62 For
really like and con- better or worse, learning, unlearning, and relationship building are key during this
fronts the possibility stage:63 If newcomers are not proactive enough in learning about the organization
that expectations and
and helping out where they can, if supervisors and coworkers do not do their due
reality may diverge.
diligence in socializing the newcomer and fulfilling promises made during recruit-
ment, or if the exchange between the newcomer and the employees is not good,
newcomers may become disillusioned.64 However, it is also possible for undesir-
able behaviors that may be an aspect of the organization’s culture such as CWBs to
be transmitted to employees during the encounter stage. For example, one study of
manufacturing sales departments in southern China found employees may model
undesirable behaviors, such as heavy drinking with clients, that may result in in-
Metamorphosis creased work-family conflict and turnover risk over time.65
stage 3. Metamorphosis stage. Finally, to work out any problems discovered during the
The stage in the encounter stage, the new member changes or goes through the metamorphosis
socialization process stage.66 The options presented in Exhibit 16-5 are alternatives designed to bring
in which a new
about metamorphosis. Most research suggests two major “bundles” of socialization
employee changes
and adjusts to the practices.67 The more management relies on formal, collective, fixed, and serial
job, workgroup, and socialization programs while emphasizing divestiture, the more likely newcomers’
organization. differences will be stripped away and replaced by standardized predictable
Chapter 16 • Organizational Culture
Formal Versus Informal The more a new employee is segregated from the ongoing work ':*+$+6
setting and differentiated in some way to make explicit their newcomer’s role, the more 'PVT[
socialization is formal. Specific orientation and training programs are examples. Informal
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socialization puts the new employee directly into the job, with little or no special attention.
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Individual Versus Collective New members can be socialized individually. This describes how
it is done in many professional offices. They can also be grouped together and processed
through an identical set of experiences, as in military boot camp.
Fixed Versus Variable This refers to the time schedule in which newcomers make the
transition from outsider to insider. A fixed schedule establishes standardized stages of
transition. This characterizes rotational training programs. It also includes probationary
periods, such as the eight- to ten-year “associate” status used by accounting and law firms
before deciding on whether or not a candidate is made a partner. Variable schedules give no
advance notice of their transition timetable. Variable schedules describe the typical
promotion system, in which one is not advanced to the next stage until one is “ready.”
Serial Versus Random Serial socialization is characterized by the use of role models who train
and encourage the newcomer. Apprenticeship and mentoring programs are examples. In
random socialization, role models are deliberately withheld. New employees are left on their
own to figure things out.
Investiture Versus Divestiture Investiture socialization assumes that the newcomer’s qualities
and qualifications are the necessary ingredients for job success, so these qualities and
qualifications are confirmed and supported. Divestiture socialization tries to strip away
certain characteristics of the recruit. Fraternity and sorority “pledges” go through
divestiture socialization to shape them into the proper role.
that underlies the company’s culture. “Besides, we are rewarded for getting to the port
on time, policy permits us to increase speed and alter routes to get to port on time, and
every other captain I work with at this company makes similar decisions when we’re run-
ning behind!” These statements reflect the policies, practices, and procedures that reflect
a timeliness climate. At the same time, when asked about safety, the captain’s shoulder
shrug and “it’s just not important to them” says a lot. An organization with a strong
safety culture (valuing safety and believing safety matters) and a strong safety climate
(prohibiting speed and direction changes, incorporating technology to detect and prevent
collisions, using proper safety equipment, and requiring safety training for captains) may
have avoided this incident altogether.
Dozens of dimensions of climate have been studied, including innovation, creativ-
ity, communication, warmth and support, involvement, safety, justice, diversity, and cus-
tomer service.81 For example, strong safety climates (like the one described earlier) lead
to high levels of job satisfaction, organizational commitment, and healthier employees.82
Climate influences the habits people adopt. In an organization with a strong safety cli-
mate, everyone wears safety gear and follows safety procedures even if individually they
would not normally think very often about being safe—indeed, many studies have shown
that a safety climate decreases the number of documented injuries on the job.83 In gen-
eral, one meta-analysis found that across dozens of different samples, positive climates
(e.g., innovation, warmth and support, etc.) were strongly related to individuals’ levels
of job satisfaction, involvement, commitment, and motivation.84 Positive workplace cli-
mates have also been linked to higher customer satisfaction and organizational financial
performance.85
Exhibit 16-6 depicts the impact of organizational culture. Employees form an over-
all subjective perception of the organization based on leader and member behaviors, the
organizational structure, and the organization’s values and beliefs as well as artifacts, sto-
ries, and symbols. This overall perception represents, in effect, the organization’s culture,
which varies in its strength (or degree to which others perceive the culture in the same
way). The culture is then revealed through organizational climates, which manifest the
culture’s underlying values and beliefs. The climates then affect employee performance
and satisfaction, along with other outcomes relevant to organization.
In the following sections, we describe several cultures (and their corresponding
climates) that affect attitudes and behavior in organizations.
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Strength
Observed factors
High
• Leader and member
behaviors
Performance
• Organizational structure Perceived as Organizational Organizational
• Organizational mission,
culture Climate
values, beliefs
Satisfaction
• Organizational artifacts,
stories, symbols
Low
Part 5 • Leading, Understanding, and Transforming the Organization System
viability for their farm businesses.99 In a very different context, Siemens has a com-
prehensive sustainability strategy that uses the United Nation’s sustainable development
goals as a guideline, focusing on improving peoples’ health and well-being, taking action
for clean energy and climate, as well as furthering education, peace, and justice across the
globe.100 With such a comprehensive focus on sustainability, it is no wonder that Siemens
was ranked in the Top Ten Most Sustainable Companies in the world in 2018, according
to Forbes.101
To create a truly sustainable business, an organization must develop a long-term
culture and put its values into practice through climate.102 In other words, there needs to be
a sustainable system for creating sustainability! In one study, a company seeking to reduce
energy consumption found that soliciting group feedback reduced energy use significantly
more than simply issuing reading materials about the importance of conservation.103 In
other words, talking about energy conservation and building the value into the organiza-
tional culture resulted in positive employee behavioral changes. The leader plays a large
role, too: In one study of British and Italian firms in the cultural/creative industry, leaders
can engage in several behaviors to help build a sustainable culture.104 Like other cultural
practices we have discussed, sustainability needs time and nurturing to grow.
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As we have discussed, organizational culture can foster a positive environment, with
organizational climates that put values in action. Culture can also significantly contribute
to an organization’s bottom line in many ways.111
Part 5 • Leading, Understanding, and Transforming the Organization System
One strong example can be found in the case of ChildNet.112 ChildNet is a nonprofit
child welfare agency in Florida whose organizational culture was described as “grim”
from 2000 (when one of its foster children disappeared) through 2007 (when the CEO
was fired amid FBI allegations of fraud and forgery). “We didn’t know if we would have
jobs or who would take over,” employee Maggie Tilelli said. However, after intense turn-
around efforts aimed at changing the organizational culture, ChildNet became Florida’s
top-ranked agency within four years and Workforce Management’s Optima award winner
for General Excellence in 2012.
While ChildNet demonstrates how an organizational culture can positively affect
outcomes, Dish Network illustrates the elusiveness of matching a particular culture to
an industry or organization.113 By every measure, Dish Network is a business success
story—it is the second-largest U.S. satellite TV provider and it has made its founder one
of the richest men in the world. Yet Dish had been ranked as the worst U.S. company
to work for at one point, and employees say that this is due to the culture. Employees
recounted various practices that suggest undesirable climates, including arduous manda-
tory overtime, fingerprint scanners to record work hours to the minute, public berating
from leadership, management condescension and distrust, quarterly “bloodbath” layoffs,
and no working from home. One employee advised another online, “You’re part of a
poisonous environment . . . go find a job where you can use your talents for good rather
than evil.”
At ChildNet, positive changes to the organization’s performance have been clearly
attributed to the transformation of its organizational culture. Dish, on the other hand, may
have succeeded despite its culture. We can only wonder how much more successful it
could be if it reformed its toxic culture. There are many more cases of business success
stories due to excellent organizational cultures than there are of success stories despite
bad cultures, and almost no success stories because of bad ones. Research suggests that
part of the reason why culture affects an organization’s performance is through customer
satisfaction: One study of nearly one hundred automobile dealerships over a six-year
timeframe found that a positive culture leads to improved sales performance because it
increases customer satisfaction.114
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Culture can enhance organizational commitment and increase the consistency of
employee behavior, which clearly benefits an organization. Culture is valuable to employ-
ees too, because it spells out what is important. But we should not ignore the potentially
dysfunctional aspects of culture, especially a strong one, on an organization’s effective-
ness. Hewlett-Packard, once known as a premier computer manufacturer, rapidly lost
market share and profits as dysfunction in its top management team trickled down, leav-
ing employees disengaged, uncreative, unappreciated, or in a polarized environment.115
Institutionalization Let us unpack some of the major factors that signal a negative organizational culture,
A condition that beginning with institutionalization.
occurs when an
organization takes on +056+676+10#.+<#6+10 When an organization undergoes institutionalization—that
a life of its own, apart
from any of its mem-
is, it becomes valued for itself and not for the goods or services it produces—it takes on
bers, and acquires a life of its own, apart from its founders or members.116 Institutionalized organizations
immortality. often do not go out of business even if the original goals are no longer relevant. Acceptable
Chapter 16 • Organizational Culture
modes of behavior become largely self-evident to members, and although this is not
entirely negative, it does mean behaviors and habits go unquestioned, which can stifle
innovation and make maintaining the organization’s culture an end in itself.
$#44+'45 61 %*#0)' Culture is a liability when shared values are not aligned
with those that further the organization’s effectiveness. This is most likely when an
organization’s environment is undergoing rapid change and its entrenched culture may
no longer be appropriate.117 Consistency of employee behavior, which is an asset in a
stable environment, may then burden the organization and make it difficult to respond
to changes. Cultural change is possible, however.118 Consider the case of the joint auto
plant where GM, whose workforce was struggling, teamed up with Toyota. Within just
a year’s time, GM’s product quality increased, absenteeism dropped by 18 percent to
near-zero levels, strikes stopped, counterproductive work behaviors were squelched, and
employees passionately embraced the change.119
$#44+'45 61 &+8'45+6; Hiring new employees who differ from the majority in race,
age, gender, disability, or other characteristics creates a paradox:120 Management wants
to demonstrate support for the differences these employees bring to the workplace, but
newcomers who wish to fit in are usually pressured to accept the organization’s core
culture. Second, because diverse behaviors and unique strengths are likely to diminish as
people assimilate, strong cultures can become liabilities when they effectively eliminate
the advantages of diversity. Third, a strong culture that condones prejudice, supports
bias, or becomes insensitive to differences can undermine formal corporate diversity
policies or the positive effects of demographic diversity.121 It seems that these barriers to
diversity can start at the community level: One study of nearly 150 retail bank locations
in the United States found that the demographic composition of the community serves
as an important signal in setting the diversity norms that are adopted and made part of
an organization’s culture and climate.122Barriers to diversity can, in part, be addressed
through cultures and climates of inclusion—by showing the organization values and
enacts an inclusive environment, diversity may flourish within the organization, and
employees may be more committed to the organization.123 On the other hand, people
from various backgrounds may perceive the culture and climates differently, undermining
the effect positive cultures and climates may have on organizational outcomes.124
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Despite differences across industries and cultures, ethical organizational cultures share
some common values and processes.130 Therefore, managers can create a more ethical
culture and more ethical climates by adhering to the following principles:131
• Be a visible role model. Employees will look to the actions of top management as
a benchmark for appropriate behavior, but everyone can be a role model to posi-
tively influence the ethical atmosphere. Send a positive message.
• Communicate ethical expectations. Whenever you serve in a leadership capacity,
minimize ethical ambiguities by sharing a code of ethics that states the organiza-
tion’s primary values and the judgment rules employees must follow.
• Provide ethical training. Set up seminars, workshops, and training programs to
reinforce the organization’s standards of conduct, clarify what practices are permis-
sible, and address potential ethical dilemmas.
• Visibly reward ethical acts and punish unethical ones. Evaluate subordinates on
how their decisions measure up against the organization’s code of ethics. Review
the means as well as the ends. Visibly reward those who act ethically and conspicu-
ously punish those who do not.
Chapter 16 • Organizational Culture
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At first blush, creating a positive culture may sound hopelessly naïve or like a Dilbert-style
conspiracy. The one thing that makes us believe this trend is here to stay, however, are signs
that management practice and OB research are converging. A positive organizational Positive
culture values building on employee strengths, rewards more than it punishes, and encourages organizational
individual vitality and growth.136 Let us consider each of these areas. culture
A culture that values
building on employee
$7+.&+0) 10 '/2.1;'' 564'0)6*5 Although a positive organizational culture strengths, rewards
does not ignore problems, it does emphasize showing workers how they can capitalize on more than it punishes,
their strengths. As management guru Peter Drucker said, “Most Americans do not know and encourages
what their strengths are. When you ask them, they look at you with a blank stare, or they individual vitality
and growth.
respond in terms of subject knowledge, which is the wrong answer.” Wouldn’t it be better
to be in an organizational culture that helped you discover your strengths and how to
make the most of them?
'0%174#)+0) 8+6#.+6; #0& )4196* No organization will get the best from
employees who see themselves as mere cogs in the machine. A positive culture
recognizes the difference between a job and a career. It supports not only what the
Part 5 • Leading, Understanding, and Transforming the Organization System
employee contributes to organizational effectiveness but how the organization can make
the employee more effective—personally and professionally.
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What do Southwest Airlines, Hewlett-Packard, Ford, The Men’s Wearhouse, Tyson
Foods, Wetherill Associates, and Tom’s of Maine have in common? They are among a
growing number of organizations that have embraced workplace spirituality.
• Spirituality can counterbalance the pressures and stress of a turbulent pace of life. ':*+$+6
Contemporary lifestyles—single-parent families, geographic mobility, the temporary 4GCUQPU HQT
nature of jobs, new technologies that create distance between people—underscore the VJG )TQYKPI
lack of community many people feel and increase the need for involvement and connection. +PVGTGUV KP
• Formalized religion hasn’t worked for many people, and they continue to look for anchors 5RKTKVWCNKV[
to replace a lack of faith and to fill a growing feeling of emptiness.
• Job demands have made the workplace dominant in many people’s lives, yet they continue
to question the meaning of work.
• People want to integrate personal life values with their professional lives.
• An increasing number of people are finding that the pursuit of more material acquisitions
leaves them unfulfilled.
57//#4;
Organizational cultures have an immense impact on behavior in organizations. Although
the “essence” of an organization is often hard to describe, we can peer into the world of
organizational life by examining an organization’s shared values and beliefs, material
symbols, rituals, stories, and language. Several culture frameworks have demonstrated
that values and beliefs can have a substantial effect on organizational outcomes and that
different cultural values affect different strategic outcomes. Cultures can also cut across
organizations because employees differ in how strongly they agree on their organization’s
culture—these differences can lead to the creation of subcultures, which have implica-
tions for why people do things differently in different branches, departments, or teams.
The influence of founders on organizations’ cultures is strong and undeniable.
Founders set the tone and establish the foundation for what is valued, which leads them
to hire people who share these values (and exclude those who do not). Over time, support
from top management and socialization processes perpetuate the organizational culture,
making it very difficult to change.
Cultures serve several functions for organizations. They define boundaries, convey
a sense of identity, facilitate commitment to something larger than the self, and enhance
the stability of the organizational system (acting as the “glue that holds the organization
together”). The way the culture establishes tangible, concrete roots in organizations is
through the establishment of climates, or policies, practices, and procedures that rein-
force cultural values and beliefs. These climates then influence organizational outcomes
such as performance and attitudes. Notably, a plethora of types of cultures and climates
have been studied in OB to date. Of these, safety, ethical, sustainable, and innovation cul-
tures and climates are particularly important and relevant for organizations. Furthermore,
cultures and climates can be construed as both assets and liabilities, depending upon the
values and practices considered. To enhance their value as assets, managers and em-
ployees alike can seek to foster positive, ethical, and spiritual cultures and climates that
may help make their organization a reaffirming and positive place to work. As a caveat,
you should always be aware of how national and organizational cultures may sometimes
clash, especially when it comes to ethical issues.
• You can shape the culture of your work environment, sometimes as much as it
shapes you. All managers can do their part to create the desired culture by focus-
ing on establishing policies, practices, and procedures that reinforce the desired or
emphasized values.
• Realize that although culture change often begins with managers, it is most directly
a function of the people who make up the company. You must involve and engage
employees to be active participants in the organizational culture to create, sustain,
or change culture.
• Be aware that your company’s organizational culture may not be “transportable”
to other countries. Understand the cultural relevance of your organization’s norms
before introducing new plans or initiatives overseas.