The Bhopal School of Social Sciences, Bhopal

(An Autonomous Institute Reaccredited

with ‘A’ Grade by NAAC)
Affiliated to Barkatullah University, Bhopal

Academic Year – 2021-22

SYLLABUS
For

Under Graduate
Bachelor of Business Administration
BBA Second Year

Department of Management
 The Bhopal School of Social Sciences, Bhopal (M.P)

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to

Barkatullah University, Bhopal)
Department of Management
Scheme of Examination
Academic Year: 2021-22
BBA II Yr.
Subject Title of Paper Theory CCE Practical Total
Code Max. Min. Max. Min.
Marks Marks Marks Marks
BBA Marketing 40 10 50
201.1 Management
BBA Marketing 40 26 10 7 50
201.2 Research
BBA Financial 40 10 50
202.1 Management
BBA Project 40 26 10 7 50
202.2 Management
BBA Human 40 10 50
203.1 Resource 26 7
Management
BBA Organisational 40 10 50
203.2 Behaviour
FC- Hindi 30 5 35
201.1 Language and
Moral Values
FC- English 30 5 35
201.2 Language
28 5
FC- Environmental 25 5 30
201.3 Studies
Grand Total 400
 The Bhopal School of Social Sciences, Bhopal (M.P)

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to

Barkatullah University, Bhopal)
Department of Management
Academic Year: 2021-22
Semester/ Year: BBA II Yr.
General Program Specific Objective :
1. To shape the students on effective internal and external relationships using
influencing communication and consultative skills.
2. To inculcate creative, critical and reflective thinking so as to cater organizational
opportunities and challenges.
3. To develop future managers and corporate leaders with enhancement of personal and
professional effectiveness.
4. To inculcate global understanding of the aptitudes for industrial and establishments.
5. To make them responsible to specialize in the areas of management organizational
like Human Resource, Finance. Retail and Marketing.
6. To develop the culture of business and entrepreneurial aptitude among the people at
large.

General Program Specific Outcomes :

Graduates of BBA program will be able to:
1. Communicate effectively in a variety of organizational settings.
2. Develop comprehensive strategic and tactical plans for an organization.
3. Work independently and collaboratively in inter and/or multi-disciplinary and diverse
environments.
4. Apply problem solving and decision-making frameworks that propose defensible
solutions to organizational opportunities, challenges, change and risk.
5. Evaluate the dynamics of the global business environment from a competitive and
economic perspective.
6. Create a business plan, including business feasibility assessment and financial
analysis projections for an innovative new business, product or service.
 The Bhopal School of Social Sciences, Bhopal (M.P)

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to

Barkatullah University, Bhopal)
Department of Management
Academic Year: 2021-22
BBA II Yr.
Name of the Program: BBA Program Code: 1
Name of the Group: IV
Name of the Course: Marketing Management
Course Code: BBA-201.1 Total Duration: 115 hrs Max. Marks: 50
(Internal:10+Theory:40)

Learning Objectives
1. To facilitate understanding of the conceptual framework of marketing
2. To recall the relationship between marketing and value
3. To Identify the actors and forces in the marketing environment
4. To enable applications in decision making under various environmental constraints.
5. To develop an understanding of services and service marketing
Learning Outcomes
1. Identify the marketing process and how it fits into business operations and will be
able to communicate marketing information persuasively and accurately in oral,
written and graphic formats
2. Differentiate between categories of consumer criteria for determining value
3. Recognize how to identify target markets and environments by analysing
demographics and consumer behaviour
4. List best practices for responsible marketing and how to manage marketing efforts
Synthesize ideas into a business plan for entrepreneurial start-up venture
5. The student will be able to Emphasis on various aspects of service marketing which
make it different from goods marketing
 SYLLABUS
Duration (In
Unit Topics Marks
Hours)
Nature and Scope of Marketing 3
Selling Vs Marketing 2
I Basic concepts and approaches 4 10
Marketing Management philosophies 6
Concepts of Holistic Marketing 6
Topics Duration (In
Unit Marks
Hours)
Market Segmentation 6
Targeting and Positioning 4
Marketing-Mix 6
II Marketing Environment 10
4
Marketing System, 1
Marketing Information System 4
Marketing Research 5
Topics Duration (In
Unit Marks
Hours)
Product strategy, 5
Product classification and product mix, 4
Branding and Packaging decision, 5
III Product Life Cycle Stages 2 10
Integrated marketing communication. 4
Promotion mix: advertising, publicity, selling, sales
promotion and public relations. 6

Topics Duration (In

Unit Marks
Hours)
Pricing decisions, 4
Methods of setting prices 4
IV Pricing strategies 4 10
Product promotion. 3
Consumer behaviour and decision making. 5

Duration (In
Unit Topics Marks
Hours)

Channels of Distribution 3
Factors affecting choice of channel, 2
V Types of intermediaries and their roles. 3 10
Types of Retailing. Retail Management, 4
Internet Marketing 2
Service and Non Profit Marketing. 4
Recommended Text Books:
1. Marketing Management,C.N. Sontakki, Kalyani Publishers, New Delhi
2. Principles of Marketing, S H H Kazmi, J P Mahajan Excel Books New Delhi
3. Marketing Management, Rajan Saxena Tata McGraw Hills New Delhi
Recommended Reference Books:
1 Principles of Marketing, Philip Kotler, PHI Learning Pvt. Ltd.
2 Fundamentals of Marketing, William J. Stanton, Tata McGraw Hills, New Delhi
3 Marketing Management, Ramaswami, V S, Namakumari S, MacMilan, New Delhi
Recommended Web Reference:
● https://www.emerald.com/insight/content/doi/10.1108/978-1-78635-746-
520161020/full/html
● http://ecoursesonline.iasri.res.in/mod/page/view.php?id=114599
● https://libguides.siue.edu/c.php?g=370654&p=2504761
 The Bhopal School of Social Sciences, Bhopal (M.P)

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to

Barkatullah University, Bhopal)
Department of Management
Academic Year: 2021-22
BBA II Yr.
Name of the Program: BBA Program Code: 1
Name of the Group: IV
Name of the Course: Marketing Research
Course Code: BBA-201.2 Total Duration: 125 hrs Max. Marks: 50
(Internal:10+Theory:40)

Learning Objectives:

1. To provide students with a basic understanding of the market research process

2. To acquaint the students about the role of market research in strategic
decision-making.
3. To familiarize the students with the research methods and methodology.
To develop their written and oral communication skills for effective
presentation of research findings to corporate clients.
4. To make them understand the significance of ethical approach in the field of
research.
Learning Outcomes:

1. Discuss the scope and managerial importance of market research and its role
in the development of marketing strategy
2. Provide a detailed overview of the stages in the market research process
3. Develop research questions and objectives that can be addressed in a research
design
4. Develop an appropriate market research design for the clients
5. Manage the data collection process Use contemporary statistical packages to
calculate and report descriptive statistics from quantitative data Interpret data
analysis in the context of the identified business problem
6. Communicate research results in written report and oral presentation formats
 SYLLABUS

Duration (In
Unit Topics Marks
Hours)
Marketing Research: Nature, purpose,
importance, defining the marketing research 4
problem
Problem formulation and statement of research 2
Research process 3
Research design- Meaning, Characteristics and
4
Importance
Exploratory research 5
I 10
Descriptive research and 5
Experimental research designs 5
Decision Theory 2
Decision Tree
5

Duration (In
Unit Topics Marks
Hours)
Methods of data collection 2
Observational and survey methods 2
Questionnaire design: Meaning and
Characteristics 6
of a questionnaire
Questionnaire Design process, 3
II Schedule 3
Attitude Measurement Techniques:
Multidimensional Scaling, Rank order Scale,
Constant sum Scales, Graphic Rating Scales,
6
Itemized Rating Scales [Thurston Differential 10
Scale, Likert Scale, Semantic Differential Scale,
Stapel Scale]

Duration (In
Unit Topics Marks
Hours)
Administration of surveys 6
Sample design 4
Selecting an appropriate statistical technique 6
Tabulation and analysis of data 2 10
III Scaling techniques 2
Hypothesis Testing 4
Chi- square 5
t- Test & 5
ANOVA 5
 Duration (In
Unit Topics Marks
Hours)
Concepts and objectives of marketing research 3
IV Advantages and limitations of marketing research 2 10
Problems and precautions in marketing research 5
Analysing Competition and Consumer Markets 3

Duration (In
Unit Topics Marks
Hours)
Types of marketing research 3
Consumer research 2
Product research 2 10
V Sales research 2
Advertising research. 3
Various issues involved and Ethics in marketing
4
research.

Recommended Text Books:

● Marketing Research,2nd edition, Shashi K Gupta, PraneetRangi, Kalyani Publishers,
2014
● Research Methodology, Deepak Chawla, NeenaSondhi, Vikas Publishing House,2011
● Research Methods for Management, 4thedition, S Shahjahan, Jaico Publishing
House,2011
Recommended Reference Books:
● Marketing Research,7th edition, David J Luck, Ronald S Rubin, Prentice- Hall of
India,1998
● Marketing Research,3rd edition, Rajendra Nargundkar, Tata McGraw Hill Education
Private Limited, 2010
Recommended Web Reference:
● https://www.uww.edu/Documents/acadaff/AssessmentDay/BasicMarketingResearchV
ol1.pdf
● https://www.b2binternational.com/assets/ebooks/mr_guide/practical-guide-to-market-
research_full.pdf
● https://www.pdfdrive.com/basic-marketing-research-d25082943.html
● https://www.pdfdrive.com/research-methods-for-the-social-sciences-basic-statistics-
for-social-research-e186350235.html
 The Bhopal School of Social Sciences, Bhopal (M.P)

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to

Barkatullah University, Bhopal)
Department of Management
Academic Year: 2021-22
BBA II Yr.
Name of the Program: BBA Program Code: 1
Name of the Group: V
Name of the Course: Financial Management
Course Code: BBA-202.1 Total Duration: 125 hrs Max. Marks: 50
(Internal:10+Theory:40)
Learning Objectives:

1. To develop an understanding about the meaning, importance and approaches to

financial management.
2. To provide the students with the tools and techniques used in financial statement
analysis and changes in financial position of a business through Ratio Analysis, Fund
Flow Statement & Cash Flow Statement.
3. To differentiate between capitalisation, capital structure and financial structure of a
firm and understand the meaning, concept and kinds of working capital.
4. To understand the kinds of capital budgeting decisions and methods of capital
budgeting.
5. To understand the types of dividend decision and its impact on valuation of a firm.

Learning Outcomes:

1. Students will have the awareness about the various types of support rendered by the
institutions to the entrepreneurs.
2. The students will be able to do the financial analysis and interpretation of any
business concern independently.
3. The students will be able to evaluate comparative working capital
management policies and their impact on the firm's profitability, liquidity, risk
and operating flexibility. They will be also able to design the combination of debt and
equity used to finance a firm.
4. The students will learn to make decisions regarding the purchase of long-term assets
or the start of a business project.
5. The students will be able to differentiate between the different models of dividend
payout policy and their calculations.
 SYLLABUS
Duration (In
Unit Topics Marks
Hours)
Finance function and its objectives
8
Tools for financial analysis 5
I Capitalisation, over capitalization analysis, under 10
capitalization 8
Concept of Value and return.
4

Duration (In
Unit Topics Marks
Hours)
Ratio analysis 10
Fund flow and cash flow analysis 10
II Meaning interpretations of ratios 4 10
Classification of ratio.
3

Duration (In
Unit Topics Marks
Hours)
Working Capital Management 3
Capital structure 3
Source of capital 2
Cost of capital 5
Financial and operating leverage 4
10
III Optimum capital structure 2
Theories of capital structure. 3
Factors influencing capital structure 1
Classification of working capital 2
Adequate factors determining the working capital
requirement 2
Management of working capital 4

Duration (In
Unit Topics Marks
Hours)
Capital budgeting 1
Methods of investments evaluation 2
Payback period and accounting rate of return 5 10
IV Discounted cash flow method and internal rate of
return. 6
Introduction to investment – CAPM, APT models &
Derivatives 3

Duration (In
Unit Topics Marks
Hours)
Capital structure decision of the firm 3
V
Shareholder value creation 3 10
 Dividend payment and valuation of firms 3
Dividend policy of the firm 4
Determinants of dividend policy and types of
dividend policy. 3
Hire Purchase and Venture Capital.
9

Recommended Text Books:

1. Financial Decision Making, 2nd Edition, Van Horne James C, Prentice Hall, New
Delhi, 1971
2. Financial Management and Policy, 3rd Edition, Bhalla. K., Anmol publications New
Delhi, 2002

Recommended Reference Books:

1. Financial Management 3rd Edition, Gupta S.P. Anmol publications New Delhi, 2002
2. Financial Management, 8th Edition, Pandey I.M., Vikas Publications New Delhi 2001
3. Financial Management, Rev 2, Gupta Shashi.K., Kalyani Publishers, Ludhiana 2008

Recommended Web Reference:

● http://164.100.247.26/Search/Results?lookfor=financial+management&type=Subject
&filter%5B%5D=%7Eformat%3A%22Book%22&submit=Find
 The Bhopal School of Social Sciences, Bhopal (M.P)

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to

Barkatullah University, Bhopal)
Department of Management
Academic Year: 2021-22
BBA II Yr.
Name of the Program: BBA Program Code: 1
Name of the Group: V
Name of the Course: Project Management
Course Code: BBA-202.2 Total Duration: 121 hrs Max. Marks: 50
(Internal:10+Theory:40)
Learning Objectives:

1. Creating awareness and knowledge on selection and initiation of individual

projects and of portfolios of projects in the enterprise.
2. Make the participants competent to comprehend generation of project ideas,
socio cost benefit analysis analyzing the various risk involved.
3. To impart knowledge related to effective project planning activities that
accurately forecast project costs, timelines, and quality. project execution and
controlling techniques.
4. Giving knowledge about financing agencies in India and their framework for
future assistance in building a start up.
5. It will introduce project management topics such as resources, costs, time
constraints and project scopes.

Learning Outcomes:

1. Students will be competent to understand various concepts of Project

Management like a project life cycle, and identify the resources needed for
each stage, including involved tools and supplementary materials.
2. Students will describe the time needed to successfully complete a project,
considering factors such as task dependencies, constraints and task lengths.
3. Students will be able to identify and comprehend information regarding
project costs such as estimated cost, variances and profits.
4. Students will be able to define project scope considering factors such as
customer requirements, internal/external goals and other requirements.
5. Demonstrate effective project execution and control techniques resulting in
successful projects closure and obtain formal project acceptance.
 SYLLABUS
Duration (In
Unit Topics Marks
Hours)
What is Project? Characteristics 2
Types of Project & classification 4
Framework of Project Management 2
10
Project Management & importance 2
I
PDLC & Stages of PDLC 5
Generation and Screening of Project Idea 6
Capital Expenditure 4
Importance and difficulties 5

Duration (In
Unit Topics Marks
Hours)
Market Demand & Situational Analysis 10
Technical Analysis 5 10
II
Analysis of Project risk 5
Social Cost Benefit Analysis 5

Duration (In
Unit Topics Marks
Hours)
Multiple Projects and Constraints 4 10
III Network Techniques for Project Management 18
Project Review and Administrative Aspects. 17

Duration (In
Unit Topics Marks
Hours)
Project Financing in India 9
IV Problem of Time and Cost overrun in Public Sector 10
Enterprises in India 6

Duration (In
Unit Topics Marks
Hours)
Assessment of Tax Burden of various projects,
making comparative analysis 7
V
Environmental appraisal of projects -Financial and 10
Technical environment 5
Recommended Text Books:
● Projects: Preparation, Appraisal, Budgeting and Implementation, Chandra, Prasanna,
7th Edition, Tata McGraw-Hill.
● Project Management, Eastern Economy, Gupta, Rajeev . 2nd edition., PHI
Learning2014
Recommended Reference Books:
● Project Management: A Systems approach to planning, Scheduling and Controlling,
Kezner Harold, 12th Edition, Wiley Publishers.
● Operations Research, Hira D.S., Gupta P.K, S. Chand Publishing , 7th Edition.
URL
http://ksz.pwr.edu.pl/wp-content/uploads/dorkuc6375/pdf/project-management-Meredith.pd
 The Bhopal School of Social Sciences, Bhopal (M.P)

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to

Barkatullah University, Bhopal)
Department of Management
Academic Year: 2021-22
BBA II Yr.
Name of the Program: BBA Program Code: 1
Name of the Group: VI
Name of the Course: Human Resource Management
Course Code: BBA-203.1 Total Duration: 113 hrs Max. Marks: 50
(Internal:10+Theory:40)

Learning Objectives:

1. Develop the student’s ability to think critically and analyze opportunities to improve
organizational performance through human resources management.
2. To learn how organizations use various strategies for job analysis, recruitment,
selection, placement and promotion.
3. To learn how to assess the need for training and compare widely used training
methods.
4. To learn how organizations design salary structures related to jobs.
5. To understand what is Industrial dispute and various grievance handling procedures
and disciplinary actions organisations take to resolve conflicts.

Learning Outcomes:

1. Demonstrate proficiency in fundamental human resources theories and concepts and

how they apply to real world situations.
2. Formulate human resources policies and practices that help promote the
organization’s strategic goals.
3. Students will understand how organisations link training programs to organisational
needs.
4. Students will learn how organisations evaluate jobs and design salary structure based
on that.
5. Develop an understanding of the challenges of human resources management and
successfully manage and resolve conflicts.
 SYLLABUS

Duration (In
Unit Topics Marks
Hours)
Concept and functions of Human Resource
Management 4
Structure and role of personnel management in an
organisation 4
I
Implementation of personnel policy 4
The Future Challenges of HRM 4
International HRM 3 10

Duration (In
Unit Topics Marks
Hours)
Strategic Management of Human Resource 3
Staffing policy and process; management planning, 4
Job analysis 3
Job description 3
II Job specification 3
Recruitment, selection 3 10
Induction 3
Placement, Promotion and Transfer 4
Human Resource Information System Overview
3
&Challenges
Duration (In
Unit Topics Marks
Hours)
Manpower training and development 4
Employment training and development 4 10
Employee training 4
III
Performance appraisal and potential appraisal 4
Employee Morale and Productivity 3

Duration (In
Unit Topics Marks
Hours)
Wage and salary administration 4
Job evaluation and designing 4 10
IV
Salary structure 4
Compensation Management and Benefits 4
Duration (In
Unit Topics Marks
Hours)
Management of Organisational Climate and
4
Industrial Relations
Industrial disputes and 4
Participative management 5
Grievance v/s Dispute, , 4 10
V
Grievance handling procedure 3
Disciplinary action 3
Conflict Management and 4
Negotiations 3
Recommended Text Books:
● Personnel Management, 3rd. Ed, Mamoria, C. B, Himalaya Publishing House
● Human Resource Management, 7th Ed., Aswathappa, K., Mc. Graw-Hill Education.
Recommended Reference Books:

● Human resource management, human resource management, 11/e, Ivanceich, J. M.,

Tata Mc. Graw-hill education
● Human resource management concepts, practices, and New paradigms, Sen Gupta,
Amitabha, Sage Publications
Recommended Web Reference:

● http://web.b.ebscohost.com/ehost/detail/detail?vid=3&sid=0edc0992-ec3f-46ea-a77e-
fc0676f93c4b%40pdc-v-
sessmgr05&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=1520882&db=nlebk
● http://web.b.ebscohost.com/ehost/detail/detail?vid=9&sid=0edc0992-ec3f-46ea-a77e-
fc0676f93c4b%40pdc-v-
sessmgr05&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=1223947&db=nlebk
 The Bhopal School of Social Sciences, Bhopal (M.P)

(An Autonomous College Reaccredited with ‘A’ Grade by NAAC Affiliated to

Barkatullah University, Bhopal)
Department of Management
Academic Year: 2021-22
BBA II Yr.
Name of the Program: BBA Program Code: 1
Name of the Group: VI
Name of the Course: Organisational Behaviour
Course Code: BBA-203.2 Total Duration: 113 hrs Max. Marks: 50
(Internal:10+Theory:40)
Learning Objectives:

1. Understand Historical perspective and concepts of Organizational Behaviour.

2. Understand individual behavior in organizations, including diversity, attitudes, job
satisfaction, values, perception, decision making, and motivational theories.
3. Understand group behavior in organizations, including communication, leadership,
power and politics, conflict, and negotiations.
4. Understand the organizational system, stress management its causes and coping
strategies.
5. Understand International Dimensions to Organisational Behaviour.

Learning Outcomes:

1. Compare and contrast theories of organizational behavior. What is organizational

behavior and why is it important? This learning outcome breaks down the definition
of organizational behavior and introduces you to several theories on management
framework, role of managers, skills of managers, and how managers do their jobs.
2. Examine the components and theories behind leadership, power, and politics. They
can analyze real situations where leadership, power, and politics are illustrated
positively and negatively
3. Analyze various Stress management and coping strategies.
4. Compare different organizational cultures, examine characteristics of cultures, explore
global implications, and examine creating and sustaining a positive culture, and
assessing the impact of culture on organizational behavior.
 SYLLABUS
Duration (In
Unit Topics Marks
Hours)
Concept of Organizational Behaviour 2
Contributing Disciplines to Organizational
I Behaviour 3
Background/Historical perspective and 5 10
Framework of OB
4

Duration (In
Unit Topics Marks
Hours)
Individual Behaviour- Personality 7
Perception: Perceptual selectivity, Perceptual
10
organization, 5
II Social Perception and 2
Impression management 3
Attitudes and Values 10
Learning and Reinforcement 7

Duration (In
Unit Topics Marks
Hours)
Leadership- concept and 2
Theories of leadership 10
Qualities of a good leader 3
Group Dynamics- Group Formation 1
III Nature of groups, Reasons for joining Groups 3
Functions of group within organization 1
Organisational Conflicts- Meaning, Types, 10
3
Causes,
Consequences, Management of Conflict 3

Duration (In
Unit Topics Marks
Hours)
Stress Management- Meaning, Cause 4
10
Effect and 2
IV Coping strategies for Stress 2
Work stress 3
Organisational Change and Development 13

Duration (In
Unit Topics Marks
Hours)
V International Dimensions of Organisational 2 10
 Behaviour
Equal Employment Opportunities 2
Organisational Culture 4
Managing Cultural Diversity 3
Learning Organisation
4

Recommended Text Books:

● Organisational Behaviour, Michael Vaz & Meeta Seta, Manan Prakashan, 4th edition,
2006
● Organisational Behaviour, Gupta and Joshi, Kalyani Publication, 9th ed., Delhi, 2014

Recommended Reference Books:

● Organisational Behaviour, 3rd ed., Kavita Singh, Vikas Publication, New Delhi, 2015
● Organisational Behaviour, 7th ed., Robbins SP, New Delhi, PHI, 2014
● Organization Development and change, 3rd ed., Huse, F E and cunnings, T G, New
York, west,1985
● Organisational Behaviour, Shekcharan Uma, Text and cases, New Delhi TMH,
1989
● Organisational Behaviour, James, P.S, Pearson India, 2017
Recommended Web Reference:
● https://www.iedunote.com/organizational-behaviorURL
● https://www.economicsdiscussion.net/management/organisational-behaviour/31869
● https://www.google.co.in/books/edition/Organisational_Behaviour_1e/1IqqDwAAQB
AJ?hl=en&gbpv=1&dq=free+online+books+on+organisational+behaviour&printsec=
frontcover