KARTTIK +91-9897095259

GOEL [email protected]
www.linkedin.com/in/karttik

PROFESSIONAL SUMMARY
Result oriented professional with 8+ years of experience at the intersection of technical solutions & business transformation
Expertise in data analytics, engineering and business with a proven ability of driving impactful initiatives across corporate &
entrepreneurial roles. Adept at leveraging data-driven strategies and solutions to manage stakeholders across Sales &
Product, to deliver client-focused results, including revenue growth, cost reductions & product adoption

CORE COMPETENCIES
• Strategy & Operations • Performance Analytics • Vendor management
• Data-driven Problem Solving • People Management • Strategic Partnerships
• Analytics & Visualization • Go-To-Market Strategy • Payments industry expertise

KEY TECHNICAL SKILLS

• Data Science & Analytics: SQL, Python, Advanced Excel, Machine Learning (Regression, Clustering, Classification)
• Business Intelligence: Dashboarding using PowerBI, Tableau, Advanced PPT, ERP Solutioning
• Data Engineering: ETL, SSIS, Hadoop, Apache, Nifi, PySpark, Hive, Data Warehousing & Database Management

WORK EXPERIENCE
ABC Fuels Pvt. Ltd.
Founder & CEO| Jun’23 - Present
• Founded ABC Fuels (a startup promoting green energy by trading & manufacturing biofuels), enabling companies to
meet ESG targets through carbon emissions reduction, replacing coal in Delhi NCR Region (Net Reduction of ~20000 TPY)
• Defined & executed the Go-to-Market (GTM) strategy, achieving ₹ 10+ Cr. in revenue in a year by identifying target
customer segments, optimizing distribution channels, innovating new raw materials & building awareness
• Designed & developed the data strategy through a proprietary ERP solution (Mobile + Web Based platform, AWS based
Database & custom reporting framework) to digitize and automate BizOps & enabling data-driven decision making
• Achieved financial excellence by reducing interest payments ~40%, optimizing debt restructuring, liquidating non-
performing divisions, securing government funding, cutting manufacturing overheads, and streamlining payment cycles,
lowering working capital needs from ₹3Cr to ₹1.8Cr. On track to achieve EBIDTA profitability in the current financial year
• Optimized supply chain operations through analytical frameworks like risk assessment, predictive analytics, and vendor
classification, ensuring competitive sourcing and year-round availability. Reduced downtimes from ~100 hours/month
to zero within a year and established 12 new VLEs for hyper-local procurement and de-centralised aggregation
• Established strategic partnerships with global cricket brands (SG, SS, SF) to promote sustainable utilization of the waste
wood, driving the industry towards net-zero environmental impact.
• Successfully showcased brand & product solutions at the Agri-tech Expo’24 at Yashobhoomi, building a strong network
and working relationships with consumers, industry leaders, vendors, government bodies (StartinUP, UP Govt, MNRE).
Mastercard India
Senior Analyst, Cyber & Intelligence | Sep’21 - Jun’23
• Led a team of technical analysts to streamline discovery of sales opportunities for the C&I Sales team by developing a
powerful Power BI reporting framework, reducing turnaround time from 10+ days to self-serve.
• Collaborated with stakeholders to define analytical framework, gather requirements & convert them into actionable
tasks, delegate to the team. Improved adoption through usage tracking, feedback, and enhancements with key business
partners.
• Optimized adoption and penetration of C&I product (Decision Intelligence, et al.) by defining correlation between
metrics such as DI scores, Fraud rates, Auth status and DI Penetration and Adoption to highlight potential drop-offs and
identify key growth opportunities across customer segments and geographies
• Built data ETL pipelines on the Auth and Fraud Data from Hadoop (extraction through HIVE, PySpark) to the SQL Server
(Transform, Load through SSIS on SSMS) environment used for the reporting framework.
• Optimized Rules Engine by analysing existing manual usage patterns, developing a python-based solution using decision
tree modelling, reducing manual dependencies while minimizing the share of high-risk transactions for customer banks.
• Built Custom Data pipelines on Hadoop (using Apache NiFi) on the Auth Data, streamlining the ETL process used across
multiple projects
• Designed and led the onboarding program for Launchers, coordinating with multiple stakeholders, delivering training
on the analytics domain, the payments industry, Mastercard’s business model and data infrastructure
Amazon Pay India
Business Analyst, Analytics - COE | Mar’20 - Sep’21
• Program Management: Led ‘Amazon Business Reviews’ with CXO level leaders, providing actionable insights into
business performance by collaborating across Amazon Pay India verticals
• Data Strategy & Analytical Framework: Defined and implemented an analytical framework with 100+ KPIs and Tableau
reporting infrastructure to drive product growth, by enabling Merchants business teams with 360° insights into
performance analytics of customers, merchants, products and campaigns
• Data Engineering: Designed and developed a consolidated Amazon Pay Datamart integrating clickstream, transaction,
marketing insights and product performance data into a single platform. Built custom ETL pipelines from AWS Redshift
servers to Tableau dashboards with CRON jobs to automate data load to S3 buckets
• Cost & Efficiency Optimization: Enhanced customer and merchant acquisition strategies, reducing costs and increasing
Amazon Pay product adoption (UPI, Wallet, CB CC), minimizing payment costs for online merchants.
• Conducted A/B experiments with Marketing and Product teams to analyse adoption patterns of key product
enhancements and marketing initiatives among customers and merchants
• Quantified the impact of COVID-19 on business growth, establishing a new benchmarking model ensuring continuity in
business analytics across the organization during COVID-19 period
• Capability Building: Designed and conducted SQL training sessions for 20+ senior leaders to enhance analytics
capabilities across the organization.
Myntra - Flipkart
Lead Data Analyst – Strategic Partnerships, Payments| Aug’18 - Mar’20
• Designed and developed the data strategy for the Strategic Partnerships and Payments team, focusing on Performance
analytics, BizOps automation, real-time reporting, product enhancement, portfolio health monitoring across Revenue,
Product, Marketing and Customers
• Strategic Growth & Budgeting: Managed an annual ₹35Cr. budget for Payments, Partnerships, and Alliances, for key
initiatives (bank campaigns, improved checkout, traffic increase, gift cards) to boost online payment adoption from ~35%
to ~55%, improved NPS (82 to 86), reduced payment costs by ₹8Cr annually, and helping drive revenue growth of ₹100Cr.
• Built campaign performance prediction model for yearly budgets assessments and performance forecasts, enabling the
team to accurately predict performance targets for traffic, adoption, revenue, spends, and partner value propositions.
• Managed strategic partnerships with leading banks (HDFC, SBI, Citibank, Axis, ICICI), NBFCs (Google Pay, Paytm,
PhonePe), payment gateways (RazorPay, PayU, PineLabs), and networks (MasterCard, RuPay) to identify growth
opportunities and align marketing campaigns, driving synergistic traffic and revenue.
• Designed multi-mix marketing campaigns (Digital, Impact, SMPs, TVCs etc.) with strategic partners to reach a diverse
base (Potential: 150mn) & improve usage metrics (Acquisition, Dormant reactivation et al.)
• Led a team of 3 MIS Executives to automate operational tasks campaign reconciliations, spend reports,), reducing
manual effort by 150 hrs/month and enabling the team to take ownership of Gift Cards & Buy Now Pay Later portfolios.
• Early POC on Myntra’s Sustainable Fashion Category – Bringing Leadership’s focus towards ESG goals
Mu Sigma Inc.
Decision Scientist | Nov’16 – Aug’18
• Generated a business of $0.8Mn over the year by working with BD team to identify growth opportunities, pitching
consulting solutions to a Fortune 50 Healthcare Client & converting 3 opportunities to business
• Ensure compliance to GDPR regulations for a Swiss Bank client by proposing and developing data strategy, building an
AI tool that understood the nature of their data and generated a synthetic dataset
• Led a team of 3 executives to develop a tool that analyse the sales performance of the Services division of a tech giant
client, developing a self-serve reporting framework by reducing their dependence on traditional reporting structure
• Conceptualized and developed an internal R-based product to automate database schema generation and map ETL
process interdependencies by reverse-engineering SQL queries, streamlining onboarding for new client engagements

EDUCATION
VIT University - Vellore
B.Tech – Civil Engineering | 2012 – 2016
• CGPA – 7.5/10 | Pilot project on Waste Management Systems in the University
• Organizer (Concerts & Proshows, ISO Certification) – Riviera’24 (Cultural fest with 50,000+ footfall)
• Founding Board – Ayuda NGO, VIT University | Member in Toastmasters – VIT Chapter