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bssgl_Analysis_Report

The document provides a comprehensive analysis of the website https://bssgl.co.uk, highlighting its strengths in SEO basics, page speed, mobile friendliness, and technological framework. It identifies several gaps, including issues with heading tags, image optimization, external links, and content quality, which hinder search engine performance and user engagement. Recommendations include improving heading structure, optimizing images, implementing Open Graph tags, and enhancing content strategy to boost visibility and authority.

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wasfa0011
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10 views4 pages

bssgl_Analysis_Report

The document provides a comprehensive analysis of the website https://bssgl.co.uk, highlighting its strengths in SEO basics, page speed, mobile friendliness, and technological framework. It identifies several gaps, including issues with heading tags, image optimization, external links, and content quality, which hinder search engine performance and user engagement. Recommendations include improving heading structure, optimizing images, implementing Open Graph tags, and enhancing content strategy to boost visibility and authority.

Uploaded by

wasfa0011
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Comprehensive Analysis and Recommendations for https://bssgl.co.

uk
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Strengths
1.​ SEO Basics:​

○​ WWW Resolution: Properly configured, resolving to a single URL.


○​ IP Canonicalization: Successfully implemented, preventing duplicate indexing.
○​ Robots.txt and Sitemap: Both are present and accessible.
○​ SSL Enabled: Secures the website, enhancing trust and rankings.
2.​ Page Speed:​

○​ Grade A+ (98): Exceptional performance with a load time of 0.292 seconds.


○​ Minimal requests (2) and small page size (0.00 KB).
3.​ Mobile Friendliness:​

○​ Mobile rendering is functional.


○​ Viewport tag ensures proper scaling for smartphones and tablets.
4.​ Technological Framework:​

○​ Built on a robust foundation (WordPress, Bootstrap, jQuery, and PHP).


○​ Hosted on a reliable server with Apache technology.
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Gaps and Issues​

1. Title Character Length:​

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2. Heading Tags:​

●​ Issue:
○​ No <h1> tags are present on the site.
○​ Overuse of <h4> and <h5> tags (13 and 6, respectively) leads to poor content
hierarchy.
●​ Impact: Search engines struggle to identify the main topic of each page.
3. Image Optimization:​

●​ Issue:
○​ 6 out of 14 images are missing alt attributes.
●​ Impact: Missed opportunities for keyword optimization and accessibility compliance.
4. External Links:
●​ Issue:
○​ 28.21% of links are external DoFollow with no NoFollow links.
●​ Impact: Excessive external DoFollow links dilute link equity.
5. Open Graph Protocol:

●​ Issue:
○​ Open Graph tags are missing.
●​ Impact: Poor social media preview experience, reducing click-through rates.
6. W3C Validation:

●​ Issue:
○​ The site fails W3C validation due to HTML/CSS errors.
●​ Impact: Errors may affect browser compatibility and user experience.
7. Content Quality and Engagement:

●​ Issue:
○​ No blog or resource section, limiting keyword variety and engagement.
○​ Text-to-HTML ratio (3.34%) is low.
●​ Impact: Reduces the perceived content value by search engines.
8. Backlink Profile:
●​ Issue:
○​ No data on backlink quantity or quality.
●​ Impact: Lack of authority and credibility in search engine rankings.
9. Traffic and Visibility:
●​ Issue:
○​ Global rank is not in the top 1M.
●​ Impact: Limited organic reach and visibility.
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Recommendations
1. Heading Structure
●​ Add <h1> tags with primary keywords on all pages.
●​ Restructure headings logically: <h1> > <h2> > <h3>.
2. Image Optimization
●​ Add meaningful alt attributes to all images.
●​ Compress images.
3. External Links
●​ Limit external DoFollow links to 10 per page.
4. Open Graph Implementation
Add Open Graph meta tags for better social media previews.
5. W3C Validation
●​ Use W3C Validator to identify errors.
●​ Correct HTML and CSS issues, such as unclosed tags or invalid attributes.
6. Content Strategy
●​ Introduce a blog or FAQ section targeting relevant keywords.
●​ Example topics:
○​ “How to Choose the Right Security Service Provider.”
○​ “Benefits of Mobile Security Patrols.”
●​ Improve text-to-HTML ratio by adding more detailed content.
8. Backlink Building
●​ Build quality backlinks from:
○​ Local directories (e.g., Yelp, Yellow Pages).
○​ Guest blogging on industry sites.
○​ Partner websites.
9. Traffic Improvement
●​ Promote pages via social media and local business listings.
Prioritized Action Plan
1.​ Critical (High Priority):
○​ Add <h1> tags and fix heading hierarchy.
○​ Optimize images and alt attributes.
○​ Implement Open Graph tags.
2.​ Moderate (Medium Priority):
○​ Add blogs or FAQs to improve content engagement.
○​ Optimize external links with rel attributes.
○​ Validate and fix HTML/CSS errors.
3.​ Low Priority:
○​ Monitor backlinks and build new ones.
○​ Promote the site through targeted marketing campaigns.

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