Gravity Networks Pvt Ltd
214, Crescent Business Park, Sakinaka, Andheri (E), Mumbai, India 400072
Web: www.onprojectsagency.com
GST: 27AAGCG7547M1ZZ
Job Role: Creative Strategist
Job Type: Full-Time (On Site)
Location: Sakinaka, Andheri East, Mumbai
Designation: Creative Strategist
Timings: 10:00 AM to 7:00 PM
Working Days: Monday to Friday
Experience Required: Minimum 2-3 Years
Salary: As per market standards
OnProjects Agency is a 7-year-old boutique digital branding and marketing agency working with a diverse clientele,
ranging from SMEs to corporate brands across industries like automotive, fashion, entertainment, restaurants, and
FMCG.
As a Creative Strategist, you’ll play a pivotal role in driving creativity and strategy, focusing on ideation, copywriting,
and creating impactful content concept.
The role of a Creative Strategist is not limited to writing copy. When we say "content concept," we refer to the
complete framework of an idea, including both its creative and visual execution.
For example:
If you’re creating a static graphic ad, you will:
Research and decide the size of the graphic based on the platform requirements.
Determine what content to write and its placement on the artboard.
Plan the visual layout, including the background, images, and key elements.
Identify and suggest specific images to use and provide image references.
Choose the text colors, font sizes, and styles that align with the brand guidelines.
If you’re involved in website projects, you will:
Conceptualize the layout and structure of the website based on client objectives.
Plan sections, write text content, and suggest banner ideas.
Decide on typography, icons, and other visual elements to enhance the website’s look and feel.
Collaborate with the design and development teams to ensure the final website aligns with the concept.
Your job will be to provide a detailed vision to the design team, enabling them to execute it perfectly.
Gravity Networks Pvt Ltd
214, Crescent Business Park, Sakinaka, Andheri (E), Mumbai, India 400072
Web: www.onprojectsagency.com
GST: 27AAGCG7547M1ZZ
Key Responsibilities:
Conceptualizing & Copywriting:
Develop creative concepts and campaign ideas that align with brand objectives.
Write engaging and click-worthy headlines, ad copies, and social media captions.
Plan and detail the complete execution strategy for ads, ensuring clarity for the design team.
Ad Content Strategy:
Ideate ad content for Google Display Network and Facebook Ads.
Research competitors and market trends to craft high-performing campaign ideas.
Provide detailed creative direction, including visuals, text placement, and formatting.
Social Media Content Planning:
Create strategic social media content plans that align with client objectives.
Suggest innovative post ideas, themes, and campaigns to maintain audience interest.
Website Conceptualization:
Plan the layout and structure of websites based on client goals.
Write text content, suggest banner ideas, and decide on sections.
Recommend typography, icons, and other visual elements to enhance user experience.
Branding & Visual Strategy:
Devise creative concepts for hoardings, banners, logos, and other branding materials based on client briefs.
Collaborate with the design team to ensure the final output aligns with the original concept.
Team Collaboration & Management:
Manage and guide two graphic designers and social media executive to ensure timely execution of ideas.
Focus solely on ideation and detailed strategy while delegating execution to the design team.
Oversee project timelines and ensure deliverables meet quality standards.
Why Work with Us?
We’re a small, close-knit team of 7, where every idea matters and contributions are recognized. Unlike larger
agencies, you’ll have the chance to make a direct impact and grow with us as we expand.
This is an exciting time to join our agency as we scale up and build a stronger team. We’re looking for reliable, skilled
team members who are ready for a long-term commitment to help shape our agency’s future. If you value
collaboration, creativity, and want to play a key role in our growth, we’d love to have you on board!
Note: Proficiency in design tools like Photoshop, Illustrator, or video editing apps is not required, as the execution
will be handled by the design team.
If you have a passion for creativity and strategy and love crafting concepts that deliver results, this role is for you.
Interested candidates can send their CV to rehman@onprojectsagency or call on
7738266032 to know more.
