Data Quality Checklist
U se this helpful checklist to assess the quality of any data you’re planning to use for analysis and
insights to help you make future decisions.
Key Consideration Checklist for Assessing Data Quality
Analytics and Insights
At a high level the data makes sense.
The data is ’in line’ with what is expected. And if not, there is a reasonable
R easonableness
explanation of why this is occurring.
The data sample used is appropriate.
The data quality is relevant for the intended purpose.
The data set is appropriate i.e. global source for drawing global conclusions,
R elevancy
local source for drawing local conclusions and the sample is representative.
The data is recently sourced (or in date).
There are no obvious errors in the data.
Spot checks have confirmed accuracy of the data.
Accuracy
If data was sourced via a variety of surveys the questions selected measure/
equate to similar data. For example, does the word 'happy’ equate to
’fulfilled’ in another question?
The data source is known, understood, trustworthy and reliable.
The method that was used to gather the data is understood (particularly
Source
important for qualitative data).
The method that was used to gather the data is trusted.
The data is complete with no gaps or missing values.
The data contains the data categories required.
Completeness
If survey data - a large proportion of the data responders completed the
survey and submitted their data.
The data is understandable and at an appropriate level of complexity.
Understandability The data is usable for the intended purpose.
The data categories and values are understood and ’sensible’ for intended use.