Republic of the Philippines

Pangasinan State University San Carlos City, Pangasinan

A Business Plan Presented to the Faculty of the BSBA Marketing

Management of Pangasinan State University San Carlos City,
Pangasinan

By:

Diana Fe L. Coronel

Jovelyn Ilumin

Allyyah Melanie Natividad

Cris Irish A. Turcido

Jomari B. Salinas

December 2024
Executive Summary

I. Concept of a Product

According to Barbara Gallani, 2005, The dumpling has become synonymous

with comfort food around the world. Whether stuffed or unfilled, steamed or
fried, many countries have their own version of the dish. Purplings are
special dumplings filled with sweet and creamy ube, a purple yam that tastes
amazing. These dumplings are soft and look beautiful with their pretty purple
color. They can be steamed for a chewy bite, pan-fried for a crispy outside, or
even deep-fried for a crunchy treat . You can even get mini versions for a
quick snack or frozen ones to cook at home. The packaging is colorful and
easy to open, showing off the dumplings inside. They are perfect for young
people and anyone who loves trying new and fun foods. Purplings are sold in
boxes that are kind to the environment and can be enjoyed at parties, at
home, or as a sweet snack anytime. There are fun promotions and flavors for
holidays and special events, and we share our story and recipes on social
media so everyone can join in the fun.

II. Impact of the Business

The socioeconomic impacts of our ube dumplings highlight how our business
can benefit the community. The ube dumpling business has a special role in
our community and has many good effects on people and the economy.

A. Consumer Impact

Our ube dumplings significant due to delicious taste, vibrant color that
attracts attention, healthy ingredients like nutritious ube, and their role in
connecting people to Filipino culture.

B. Economic Impact

Our ube dumplings support the local economy by using locally sourced
ingredients, helping farmers and small businesses in the community.

C. Social Impact

Our ube dumplings goes beyond just being delicious. It helps bring
communities together, support cultural identity, and contribute to economic
strength.

D. Environmental Impact

Our ube dumplings are eco-friendly, because we use local ingredients, and
eco-friendly packaging reduces plastic waste and overall garbage.

III. Related Research Literatures

According to Barbara Gallani, 2005, The dumpling has become

synonymous with comfort food around the world. Whether stuffed or unfilled,
steamed or fried, many countries have their own version of the dish.
According to Julie Van Rosendaal, 2024. It’s thrilling to get to eat
something that’s naturally a brilliant purple. Ube (pronounced OO-beh), the
Tagalog word for tuber, is a yam native to and a staple of the Philippines. It’s
sweet and nutty, and its internal shades range from pale lavender to
periwinkle to Barney purple. Ube makes a delicious, visually thrilling soup,
can be roasted or boiled and incorporated into pasta or bread dough
(particularly pandesal), and is a much loved ingredient in desserts and other
sweets.

According to Ayush Shrivastava, et. Al., 2024, Purple yam (Dioscorea

alata) starch holds considerable potential as a functional ingredient in
various industries, particularly food and pharmaceuticals. This study delves
into the novel frontiers of purple yam starch extraction, modification,
characterization, and its expanding applications. The extraction process has
been optimized to yield high-quality starch, focusing on environmentally
friendly techniques.

IV. VISION AND MISSION STATEMENT

VISION

To be the leading innovative dumplings in Pangasinan by 2035.

MISSION

To bring joy and excitement to every snack time with our vibrant, one-of-a-
kind ube dumplings. We celebrate the excitement of discovering new flavors,
crafting each bite with simple, high-quality ingredients to create a delightful
experience.

• NAME OF THE BUSINESS

PURPLINGS

Purplings is a snack brand that makes yummy dumplings filled with sweet
purple ube. The name “Purplings” comes from the bright purple color of the
dumplings and the word “dumplings,” showing that these treats are fun and
delicious. We have two types of ube dumplings to make snack time more
exciting: crispy fried ube dumplings and soft, steamed original ube
dumplings. Perfect for parties, family get-togethers, or just when you want a
tasty treat, Purplings brings smiles and great flavors to every bite. Our
snacks are easy to enjoy and perfect for sharing with friends and family.
Purplings is all about bringing joy and flavor to your day, making every snack
moment special.

Purplings are all about real, simple goodness. The natural ube gives them a
rich, sweet taste everyone loves. We keep things fresh and avoid anything
artificial. Every dumpling is made with care to be tasty and healthy. You can
share them with friends or enjoy them all by yourself. They’re the perfect
snack for any time of day!
LOGO OF THE BUSINESS:

Figure 1. Purpling’s Logo

MEANING OF THE LOGO:

This logo is for “Purplings,” a business that makes special dumplings with
ube (purple yam) filling.

1. Shape of the Dumpling: The drawing looks like a dumpling, showing

what our shop sells.

2. Purple Details: The purple color represents the ube filling, which
makes these dumplings unique and special.

3. Name “Purplings”: The word mixes “purple” and “dumplings,”

showing the focus on ube flavor.

4. Tagline: “Ube-lieve in the magic of dumplings” is a playful way to say

the dumplings are delicious and magical.

The logo is simple, fun, and shows the main idea of the shop clearly.
TAGLINE OF THE BUSINESS:

The tagline of our ube dumplings business is “Ube-lieve in the magic of

dumplings”, we use this tagline because we know that there is magic in
every bite of our dumplings because it is not the common dumplings that
you can eat.

Figure 2. Organizational Structure Chart

The organizational structure of Purplings ensures smooth operations and

exceptional service, showcasing the dedication of each member. At the helm
is Diana Fe L. Coronel, the owner, who established and manages the
business. Her vision and leadership are the driving forces behind Purplings’
success, guiding strategic decisions and growth. Supporting her are the
managers, Jovelyn Ilumin and Allyyah Melanie Natividad. They ensure daily
operations run smoothly and maintain high customer service standards.
Jovelyn’s attention to detail and Allyyah’s problem-solving skills help create a
positive work environment and uphold the business’s reputation. Staff
members Jomari B. Salinas and Cris Irish A. Turcido provide essential
customer service and help maintain the quality set by management. Jomari’s
reliability and Cris Irish’s enthusiasm create a welcoming atmosphere that
enhances the customer experience. Together, the Purplings team delivers
unique and creative Filipino treats that keep customers coming back.

V. STARTING CAPITAL
We started our ube dumpling business with a capital of ₱63,342. This
covered the cost of ingredients (dumpling wrappers, kamote, evaporated
milk, and condensed milk), equipment (steamer, frying pan, spatula, tongs,
and utensils), and one month’s rent. This investment sets the foundation for
a smooth and successful launch.

MATERIALS/ QUANTITY PRICE

EQUIPMENTS

Steamer 1 299

Frying Pan 1 152

Spatula 1 59

Tongs 1 29

Bowls 2 60
Spoon 3 18

Butane Gas 1 168

Total: 863

INGREDIENTS MEASUREMEN PRICE

TS

Sweet Potato 1kg 60

Condensed Milk 350ml 48

Evaporated Milk 150ml 20

Dumpling 1 pack 62
Wrapper

Oil 950ml 139

Water 1cup

TOTAL: 329

Rent Expenses Days Price

 Rent 31 days 20,000

TOTAL: 20,000

VI. MARKETING MIX

PRODUCT

Ingredients:

• sweet potato

• condensed milk

• evaporated milk

• dumpling wrapper

• oil

• water

Materials and Equipments:

• steamer

• frying pan

• spatula/tongs

• bowl

• plate

• spoon

• butane gas

PROCEDURES ON HOW TO MAKE THE UBE DUMPLINGS:

1. Wash the sweet potato.

2. Put water in a pan and boil the sweet potato until it is soft.

3. Once soft, put it in a container, let it cool a bit, and then peel it.

4. Mash the sweet potato until it is smooth and no lumps are left.

5. Add a pinch of sugar, and salt.

6. Pour in the evaporated milk.

7. Add condensed milk, adjusting to the sweetness you want.

8. Add more evaporated milk if needed to get the right consistency.

9. After making the sweet potato filling, put it in the fridge for about 10
minutes.

10. Take out the dumpling wrappers and put the sweet potato filling inside.

11. Use water or oil to seal the edges and keep the filling inside.

12. Once all the dumplings are wrapped, you can steam or fry them.

13. Serve while hot for the best taste.

PRICINGS:

Product Name Quantity Price

Purplings 8 72

Dimsum Panda 8 90

Master Siomai 8 160

Siomai King 8 160

PROMOTION:

Figure 3. Purpling’s Flyer

To promote our ube dumpling business, we will use eye-catching flyers and
engaging videos to reach more people. The flyers will highlight what makes
our dumplings special, focusing on their delicious flavors and the traditional
touch we add to each one.

PLACE

Located at:

- It is located at Mac Arthur Highway, Brgy. San Miguel, Calasiao,

Pangasinan (Inside Robinson’s Calasiao Pangasinan, Second Floor, Food
Court)

References:

https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=sweet+potato+dumplings+&btnG=#d=gs_qabs&
t=1733407581916&u=%23p%3DAmdRPhrNNrwJ

https://www.sciencedirect.com/science/article/pii/S2772275924000637

https://www.google.com/search?
q=According+to+Barbara+GallAccording+to+Julie+Van+Rosendaal