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Business Researsch Test - Freddy Bugang

The document is a class test for a Professional Master of Business Administration program at Angkasa Training Centre, focusing on business research. It includes questions on qualitative vs quantitative research, identifying research problems, sampling, research proposals, and problem statements. Each section provides definitions, examples, and the significance of the concepts in research methodology.

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FREDDY BUGANG
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14 views7 pages

Business Researsch Test - Freddy Bugang

The document is a class test for a Professional Master of Business Administration program at Angkasa Training Centre, focusing on business research. It includes questions on qualitative vs quantitative research, identifying research problems, sampling, research proposals, and problem statements. Each section provides definitions, examples, and the significance of the concepts in research methodology.

Uploaded by

FREDDY BUGANG
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CLASS TEST

25 MARKS
PROFESSIONAL MASTER OF BUSINES ADMINISTRATION
ANGKASA TRAINING CENTRE (ATC)
BUSINESS RESEARCH

Instructions: -
a) Required to answer all questions.
b) You may refer to the notes when answering.
c) Please indicate question number in when answering.

STUDENT NAME: FREDDY BUGANG

MATRIC NO: TX242841MEHA63

CENTRE: ATC KAJANG


1. Explain briefly the difference between Qualitative and Quantitative Research
being used in any research. (5 marks)

Both qualitative and quantitative research are two methods uniquely suited for use in
research that fulfill divergent purposes and apply different methodologies.
Qualitative research proves to be that process where experiences perceptions and
behaviours are, coupled with the qualitative end result, discovered by compiling all
types of research into single interviews, briefings, and observations to combine all
other activities into a single holistic approach towards the defined target. Explanatory
and interpretive in nature, data found in this research can be subjected to analysis but
based on patterns, themes, and definitions within some set contexts, as such data do
not conform to numerical norms. Suffice to say that this is why-intensive research, on
the whole, informs social sciences where it also deals with things such as human
emotions, cultural practices, or why individuals chose the way they did.

Quantitative research highlights numbers, analysis, and quantifiable results. It is the


type that tests hypotheses, determines relationships, and determines the patterns that
can generalize to a larger population. The method of quantitative research ranges from
surveys to experiments to secondary data analysis; however, techniques are structured
using questionnaires, scales, or rating. The results would be in form of graphs, charts,
or statistical models. For example, the percentage of customers satisfied could be a
measure, or it could measure how a marketing campaign affected sales.

Thus, both these approaches are helpful in research, and there is a variant for choosing
either according to a study's objectives. Qualitative research helps us present broader
aspects and perspectives while quantitative conveys a more generalized picture with
greater width. Researchers usually have to mix both approaches-an integrated mixed
method-to understand a unique problem as whole.
2. List at least 5 (five) matters that could be known as a research problem(5 marks)

A research problem is a current state, an issue, a challenge, or a gap in knowledge


about which a research study intends to do something. The selection of such strong
research problems is implied to lead to effective investigation dividends. Following
are five matters that can be termed as research problems:

i. Environmental Sustainability and Climate Change

Even with the paradigm shifts over the years, the world still has the green
concerns associated with climate change and environmental effects. For
example, research into the adoption of renewable reducing carbon emissions
or, better still, establishing sustainable modes of urban-ism can bring timely
solutions to present environmental scenarios. This issue is a case of great
significance given the fact that countries strive to meet the overall aspiration,
like the Paris Agreement.

ii. Healthcare Accessibility and Inequality

This is one of the major issues looming around despite having developed
several medical advances. Investigate its barriers to healthcare access for
under served populations due to economic factors, geographical constraints, or
systemic inequities. This problem is even more serious with developing areas.

iii. Technological advancements and Cyber-security

As both technology and the world change, so do cyber-security threats; they


become more complex and more frequent. One possible research problem
could focus on examining the effectiveness of current cyber-security
frameworks in making cyber attack impacts less severe or developing new
models for protecting sensitive information from hackers. That is research that
will protect privacy for individuals but also at an organization level.

iv. Education and Digital Learning

The unprecedented and rapid adoption of mega-digital learning facilities such


as Coursera and Khan Academy during extraordinary events like COVID-19
has opened a can of worms concerning accessibility and effectiveness.
Researching how to lessen the digital to measure up learning experiences
online or work out the long-term fall-outs of e-learning as compared to
conventional methods could being very productive research.

v. Mental Health Issues and Awareness

Mental health disorders have developed into a global health concern, whereas
most people in many societies face stigma or are deprived of treatment.
Research can tackle such an important issue like designing a mechanism for
improving knowledge regarding mental health, increasing therapy access,
formulating new treatment methods such as tele-therapy, and so on, especially
in communities where mental health is still a taboo subject.

All of these problems are particular social, technological, or environmental problems


that warrant investigation for developing effective solutions or generating new
insights.
3. What is “sampling” and why is it done in research? (5marks)

Sampling is selecting a subset of individuals, groups, or elements from a larger


population that represents the whole population during the research study. Sampling
in research methods has an important part when the population is impractical, time-
consuming, or too expensive for studying the whole, showing that using a sample
could enable one to collect data and still come up with valid generalizations regarding
the greater population.

To enable researchers to manage their resources, that is to cut-down data collection


scope without negating the reliability of results. To be able to bring a process that is
practicable and workable especially for extremely huge or geographically coded
populations. Thirdly, it opens up a gateway into statistical that provides for
assumptions for conclusion and estimation of population parameters.

The extent to which the sample provides a fair representation of the population is
critical to both validity and generalizability of findings. Proper sampling techniques
like random sampling or stratified sampling will minimize bias and ensure the
heterogeneity and characteristics of a population are reflected in the sample. Rigorous
sampling methods will enable researchers to maintain their research integrity to
provide rich meaningful insights for knowledge and decision making.
4. Briefly explain about what is “research proposal”. (5 marks)

A research proposal is a set plan to research and serve as a blueprint for conducting
the study. It states the objectives of the researcher, the methods that will be used, and
the importance of the proposed research for the stakeholder such as academic
institution, funding agency, or supervisor. The components of the research proposal
include the research problem or question, review of the relevant literature, the
methodology, possible outcomes, and a time frame.

The research proposal will tell why research is necessary and show that the research is
feasible. The research shows how it adds knowledge to the existing data, identifies
gaps, or gives new light to an old problem. It gives a roadmap that tells how all
materials will serve the research, thus ensuring that it meets the canon of professional
or academic research.

A well-prepared research proposal not only directs the researcher during the study but
also convinces the evaluators of the importance, relevance, and potential impact of the
study. It entails very good and critical preparation and thinking, along with clearly
written ideas, to receive approval or funding for the research.
5. Briefly explain about what is “problem statement”. (5 marks)

In particular contexts, a problem statement tends to represent a succinct description of


an issue or a challenge that needs to be dealt with. This could be a basis into
identifying and solving a problem much the way it guides the development of
solutions or interventions. In academic, business, or project settings, the problem
statement highlights the gap between the current situation and the desired outcome,
explaining Why the issue is significant and needs attention.

In an example, a business problem statement could be about celebrating customer


service decline because of service quality discussing how that declines both earns and
loses in reputations. A comprehensive problem statement generally encompasses three
elements; what the issue is presently, the impact of not addressing it, and the desired
end state or outcome. It has to be specific, measurable, and in line with the objectives
of the project or initiative. And because it is narrowly defined, the problem creating a
specific direction for research, planning, and execution, thus makes sure that all
stakeholders understand what is at stake and work together to solve it

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