Big Data Analytics and

Cloud Technologies

Shirish Rangnekar
S P Jain School of Global Management
 Timing - SGT Day 1 Day 2 Day 3

Cloud Computing: Data – Lakes, Marts, Warehouses, Data Mining –

10:30am - 12:00pm
Fundamentals ETL Recommendation Engines

12:00pm - 12:15pm Break Break Break

Cloud Computing:
12:15pm - 01:45pm Big Data + Map Reduce Data Visualisation
Containers, VM

01:45pm - 02:15pm Break Break

Cloud Computing:
02:15pm – 03:45pm Predictive Models - Classification Group Presentations
Hosting Architecture

03:45pm - 04:00pm Break Break Break

04:00pm - 05:30pm Case Discussion Predictive Models - Regression Group Presentations

Assignment Description Marks Due Date
Individual Activities To enable students to 30% Day 2
practice and gain
expertise in big data
analytics tools and
techniques
Class Activities Apply the knowledge and 30% Day 3
skills gained from the unit
to investigate a real-life
business issue using big
data analytics and cloud
technologies
Final Exam Duration:2-3 hours 40% Exam Week
Students use Chat-
GPT for their
assignments
In response, the
teacher gives in-class
assignments in form
of written submission.

Would you agree with

the teacher’s solution?
New skills jobs
will get created.
How do we prepare our
students for the new
demand from the industry?

How do we prepare
ourselves to deliver these
new skills to our students?
All assignments
are done in class
Rapid Acceleration of Technology
• We are living in exponential times, with exponential forces

Source:Opentext
Traditional Business models

• Resources and markets were generally co-located

• Company would set up business near resources and support local
customer base (sometimes national)
• Strategic competencies remained buried in-house
Traditional Business Expansion

• Local markets became saturated, and companies needed to export

excess production
• Criteria for entry - descending order of GNP or cultural proximity
• Entry strategy – a) Establishing a local sales office or b)
manufacturing operation or c) R&D to cater to local taste
Advent of Internet

• Capitalizing on cheaper sources of materials or labor in remote locations

• Pockets of excellence have sprung up around the world
• China manufacturing, Indian software industry
• Companies grew increasingly dispersed and decentralized to 'get close' to
these emerging markets and technologies
• Global coverage provides responsiveness and access to strategic resources.
Information as a competitive advantage

• Companies no longer own all the key resources but must locate
and access them
• The domestic market is not necessarily the lead market;
• Corporate competencies are not all co-located at HQ or home
• This impedes the flow of communication, internal and external.
Speed – Faster, Cheaper, Better

• Speed in detecting markets, finding required resources and where they lie.
• Speed in internalizing them and combining them with existing competencies.
• Speed in exploiting markets before competitors acquire similar competencies
 Information + Speed = Internet
Virtual Information Virtual Distribution
I Space
New channels to display
D Space
New channels to
and access company distribute products and
information, marketing services

Traditional
Market Space

Virtual Virtual Transactions

Communications Space Space

C New channels to
exchange ideas, engage in T New channels to process
orders and payments
relationship
Truth is unchanging; fact is ever changing
This used to be the verified source of truth
Mobile has become de facto platform for business

Payment Health E-commerce

Beyond Mobile, it is about “Things”
Growth of data is exponential at a faster
rate

Estimated global internet traffic in 2022 is 150000 GB per second

• In January 2019, approximately 1.01 billion internet hosts were
available on the DNS

The global fiber-optic cable submarine network reaches all corners of the world, but
data infrastructure is unevenly developed– World Bank
 How Big Is the Internet, Really?
• The Indexed Web contains at least 3.66 billion pages (28 June, 2022).
• In 2014, a study in the journal Supercomputing Frontiers and
Innovations estimated the storage capacity of the Internet at
10^24 bytes, or 1 million exabytes.
• According to Cisco's Visual Networking Index initiative, global traffic
has hit 2 zettabytes per year. A zettabyte equals 1 sextillion bytes, or
1,000 exabytes.
• One zettabyte is the equivalent of 36,000 years of high-definition video,
which, in turn, is the equivalent of streaming Netflix's entire catalogue
3,177 times.
• According to Cisco's research, 8,000 petabytes per month of IP traffic
was dedicated to video in 2015, compared with about 3,000 petabytes
per month for Web, email and data transfer

Source: https://www.worldwidewebsize.com/
The expansion of computing power is the only thing making the
explosion of data online useful
- Martin Hilbert, professor of communications, University of California.
What is Cloud?

As per US National Institute of Standards and Technology (NIST),

“Cloud computing is a model for enabling convenient, on-demand network
access to a shared pool of configurable computing resources (e.g., networks,
servers, storage, applications, and services) that can be rapidly provisioned
and released with minimal management effort or service provider interaction.
This cloud model promotes availability and is composed of five essential
characteristics, three service models, and four deployment models.”
 What it means?
A Model Resources Services
On demand • Networks • Rapidly
Network • Servers provisioned
Access to shared • Storage • Minimal
pool of • Applications management
configurable • … other • Minimal
computing services Service
resources provider
interaction
Cloud Industry Landscape 2022
TECH GIANTS’ BILLION-DOLLAR ACQUISITIONS BY VALUATION

Company Acquirer Valuation ($B)

LinkedIn Microsoft 26.2
WhatsApp Facebook 22

Whole Foods Market Amazon 13.7

Motorola Mobility Google 12.5

Skype Microsoft 8.5
ZeniMax Media Microsoft 7.5
GitHub Microsoft 7.5

Nokia – Devices & Services Business Microsoft 7.2

aQuantive Microsoft 6.3

Nest Labs Google 3.2
DoubleClick Google 3.1
Beats Electronics Apple 3
Companies using AWS & Azure Cloud
Companies using AWS Companies using Azure
Benefits of Cloud Computing
#1 - Cost Efficiency
#2 - Productivity
#3 – Ubiquitous Network Access
#4 – Location Independent Resource
Pooling
 #5 – Rapid Elasticity
• Linear Scaling
• On-demand utilization
#6 - Pay per use
#7 – Disaster Recovery
#8 – Secure Computing
#9 – Global Reach
Business Value – Economy of Scale
• Cost Flexibility – Fixed to Variable, Pay as you go
• Business Scalability – Limitless computing
capacity
• Market Adaptability – Faster Time to Market,
Supports Estimation
• Masked Complexity – Expands product
sophistication, Simpler
• Context Driven Variability – User defined
experience, Increases relevance
• Ecosystem Connectivity – New value nets,
Potential new business
Calculating ROI
Cloud Productivity
CASE DISCUSSION
 Cloud Providers – Race for Market Share
• The global public cloud
market is expected to
cross US$330billion in
2022.
• Cloud Computing started
in 2006 by AWS with its
introduction of Elastic
Compute Cloud (EC2)
• Microsoft launched Azure
in 2010; Google Cloud
Platform (GCP) was
launched in 2013. The race continued to heat up!
 2019 - Snapshot
Cloud Provider Spend 2019 ($Bn) Market Share 2019 (%) Annual Growth (%)
AWS 35 32 36
Azure 18 17 64
GCP 6 6 88
Alibaba 5 5 64
Others 43 40 23
Source: Canalys, Insead IN1658

• North America accounted for 50% of the global market

• Public cloud in Asia expected to grow at 47% to US$76Bn by 2023
• Top providers building data centers across Asia
• AWS ranked #1 followed by Alibaba
• SEA region expected to reach US$40Bn by 2025
2019 – Big Tech Era
AWS – The first to gain foothold
AWS
• First mover with most complete and technically advanced system
• Expanded aggressively with Infrastructure as a Service, IoT,
Artificial Intelligence, Augmented Reality, Data Analytics
• AWS powered everything from Amazon’s Alexa to e-commerce and
shopping predictions
• Customers included Netflix, LinkedIn, Facebook, Expedia,
Cars.com, BBC, Baidu, NASA
• In 2019, grew by 34% with revenue of US$35Bn.
• Downward trend in market share due to rivals
Azure
• Number #2 in global cloud market
• Offering included O365, Azure, LinkedIn services combined with
enterprise Data Center offerings in Healthcare, Retail, Financial
services
• Customers included SMRT, DBS, Heineken, eBay, Samsung, British
Heart Foundation
• Targeted retailers like Walgreens, ASOS, Bemol
• In 2019, grew by 62% recording revenue of US$10.8Bn
GCP
• Focus on Machine learning, AI for financial sector
• Positioned G-suite as direct competition to O365
• Partnership with SAP for AI and Machine Learning
• Offered lower costs and higher speeds
• Customers included Spotify, Apple, Lush Cosmetics, Evernote
• Data insights were biggest differentiator for GCP
• In 2019, grew by 88% with revenue of US$9Bn.
• Long way to go in terms of revenue
Alibaba
• Aliyun – yun means cloud in Chinese. Established in 2009
• Provider of cloud to other online businesses
• Leveraged Chinese customer base and expanded globally along
with Chinese firms like XD.com and Lazada
• Global customers included SAP, K’archer, Ford, IHG, Cathay Pacific,
Air Asia
• In Q1 2022, recorded US$1.5Bn revenues, a 62% growth rate
Cloud Services offered
Virtualization – The foundation for Cloud
Applications Applications
Applications Applications
Operating System Operating System
Runtime Runtime
Applications Operating Operating
System
Operating System
Operating
System System

Runtime Hypervisor

Operating System Operating System

Hardware Hardware

Physical Server Virtual Machine

 Cloud Hosting Models
On Premise IT Private Cloud Public Cloud Virtual Private

Hybrid
Cloud

-Space, Power -Space, Power -Space, Power -Circuits

-People -Circuits -People -Space, Power
- Circuits -People -Infra & Licenses -People
-Infra & Licenses -Infra & Licenses -Infra & Licenses
Company Cloud Provider
Multi – cloud hosting
 Cloud Service Models
Traditional IaaS PaaS SaaS
Applications Applications Applications Applications

Data Data Data Data

Runtime Runtime Runtime Runtime

Middleware Middleware Middleware Middleware

OS OS OS OS

Virtualization Virtualization Virtualization Virtualization

Servers Servers Servers Servers

Storage Storage Storage Storage

Networking Networking Networking Networking

IT Team System Engineers Developers End Users

Managed by Company Managed by Cloud Provider

Factors affecting Cloud adoption
Cloud adoption Pathway