Revolutionizing the FMCG Industry Presented By: Ankur Kumar
Table of
CONTENTS
01 02 03
Introduction Timeline Market &
Competitors
04 05
Market & Revenue Unit Economics &
Channels Financials
01
INTRODUCTION
Food N Punch
Revolutionizing the FMCG Industry
Welcome to FOODNPUCNH, a forward-
thinking FMCG startup focused on innovation
and quality. Join us on our journey to disrupt
the market with our flagship product, SPARK
CHARGE - an energy sports drink with a
unique formula and irresistible taste.
Problem
Statement 01
Statement Absence of energy sports drinks
with a combined formula of
Caffeine, Taurine, and Electrolytes
in the market.
Statement 02
Limited options for consumers
seeking a comprehensive solution
for Hydration, Endurance, and
Energy Enhancement.
Statement 03
Failure to meet the preferences of
health-conscious individuals, resulting
in an untapped market potential for
balanced and functional energy
drinks.
About Spark Charge
Unleash the Unique Formula & Taste
At the heart of SPARK CHARGE is our revolutionary
formula that sets us apart from the competition. We
have meticulously crafted a blend of natural
ingredients and a perfect balance of electrolytes to
provide a powerful and sustained energy release.
With its delightful taste, our drink is sure to become
your go-to choice for an invigorating experience.
SPARK CHARGE is not just your ordinary energy
sports drink. Our one-of-a-kind formula combines
essential nutrients and natural flavors, giving you an
instant energy boost for maximum performance. Say
goodbye to artificial sweeteners and hello to a
refreshing and satisfying beverage.
Company Goal 01
To formulate the recipe
Goals
and launch in the market
To formulate and provide a Goal 02
unique energy sports drink To setup state of the art
production house
in the market that no other
beverage company is
providing right now Goal 03
Go pan India within 2
years
Ankur Chirag
Kumar Sharma
Team Founder/Production
Manager
Co-Founder/Logistic
and Supply Chain
Members
"Meet our dynamic team of experts, each bringing
a unique set of skills and experience to the table. Devaj Vishesh
From visionary leaders to dedicated specialists,
our team is united by a shared passion for Patnaik Rajpoot
success. Together, we drive innovation, foster Co-Founder / Co-Founder /
collaboration, and deliver exceptional results. Get Finance Manager Marketing Head
to know the faces behind our success and the
driving force propelling our company forward."
02
TIMELINE
Timeline
Production & Distribution
Research & Development We have established third-party
Our dedicated team of experts has manufacturer facilities that adhere to
spent countless hours perfecting the rigorous quality standards, enabling
SPARK CHARGE formula, ensuring its us to produce and distribute SPARK
effectiveness and taste. CHARGE efficiently.
March 2023 July 2023 August 2023
Survey & Feedback
We surveyed our target market to
see how well our product was
working, and we found around
85% traction.
Timeline
Go Pan India
Aims to attempt a nationwide
Launch rollout of the product, two years
Will introduce the product to the after it launches. To boost sales
market one month ahead of schedule and spread its popularity across
in 2024, during the summer. the country
March 2024 April 2024 March 2026
Marketing
Through strategic marketing
campaigns, we will engage with
our target audience and build a
strong brand presence, making
SPARK CHARGE a household
name.
03
MARKET AND
COMPETITORS
MARKET SIZE & RESEARCH
CONSUMER ENERGY RETAIL COMPOUND
MARKET DRINKS STORES ANNUAL GROWTH
CONSUMER RATE
55 Thousand CAGR of overall
1.6 Crore Retail
Crore for 3.5 Thousand Crore Market at an
Stores spread all
Carbonated for Energy Drinks estimation of
over Delhi
beverages 8.5%
37CR
37CR
IN INDIA 37 CR PEOPLE DRINK
ENERGY DRINKS DAILY. ( TOTAL
ADDRESSABLE MARKET )
TAM INDIA
Target 66L
Customer 66L IN DELHI 66 LAKH PEOPLE DRINK
ENERGY DRINKS DAILY. ( SERVICE
ADDRESSABLE MARKET )
SAM DELHI
6.6L
6.6L OUR CONVERSION RATE IS 6.6 LAKH
IN DELHI WHICH IS 10% OF THE
TARGET AUDIENCE IN DELHI.
( SERVICE OBTAINABLE MARKET )
SOM DELHI
Competitiors
FY2022
800 CR
600 CR
400 CR
200 CR
0 CR
Hell Monster Charged Red Bull Sting
COMPARISON
SPARK OTHER ENERGY OTHER SPORTS
QUALITIES
CHARGE DRINKS DRINK
COMBO OF
ELECTROLYTES AND
CAFFIEN/TAURINE
AFTER TASTE
LOW SUGAR LEVEL
300 ML QUANTITY
NEW FLAVOURS
04
MARKETING
& REVENUE
CHANNELS
MARKETING
Maximize brand visibility in Drive brand awareness by Elevate soft drink visibility
colleges with strategically offering free samples in by sponsoring college
placed banners, utilizing college hotspots, creating fests and diverse
hoarding techniques for a direct and irresistible sports/esports
impactful engagement with connection with the target tournaments, seamlessly
the student demographic. audience through integrating the brand into
refreshing experiences. dynamic, youthful settings
for widespread exposure
and engagement.
STRATEGY N°1 STRATEGY N°2 STRATEGY N°3
REVENUE
College Retailers Distributors Sports Complex
Selling it to the college Their margins are bigger Selling it to the Selling it to a sports
canteens as our major than those of the distributor when they buy complex, where the
part of the audience are competition when they in bulk would help us majority of athletes and
there so it will generate a sell straight to store save money on logistics sports enthusiasts go. It
large amount of revenue retailers. Thus, they will and enable us to sell to will reach the intended
give priority to our more retail locations, audience immediately and
product, which will which will grow our bring in revenue.
quickly generate revenue. clientele.
PRE-ORDERS
100 Confirmed Pre-Orders from 50
colleges resulting in around 100
Canteens canteens.
4 Estimated Pre-orders from 4
micro-scale Distributors
Distributors
UNIT
ECONOMICS &
FINANCIALS
Net Margin Cost of Production
35% 37%
Unit Economics
Cost of Production - ₹7.50
Logistics - ₹0.50
Retailer Margin - ₹4.00
Distributors Margin Logistics
Distributor Margin - ₹1.0 5% 3%
Retailers Margin
20%
Net Margin - ₹7.
05
EXPENSES USING
FUNDS ONLY
EXPENSES PROJECTION (1ST QUARTER)
1st Month 2nd Month 3rd Month
Manufacturiing ₹4.5 Lakhs ₹7.5 Lakhs ₹11.25 Lakhs
Cost Approx Approx Approx
₹2 Lakhs
Marketing Cost Approx
₹4.1 Lakhs Approx ₹6.5 Lakhs Approx
Consumer ₹1 Lakh ₹60000 ₹50000
response Approx Approx Approx
Vehicle + ₹1.8 Lakhs + ₹30,000 ₹50000 ₹75000
Logistic cost Approx Approx Approx
₹1.5 Lakhs ₹1.5 Lakhs ₹1.5 Lakhs
Labour cost Approx Approx Approx
₹1.61 Lakhs ₹1.61 Lakhs ₹1.61 Lakhs
Salary Approx Approx Approx
₹1.2 Lakhs ₹1.2 Lakhs ₹1.2 Lakhs
Miscellaneous Approx Approx Approx
EXPENSES USING
FUNDS & PROFIT
EXPENSES PROJECTION (1ST QUARTER)
1st Month 2nd Month 3rd Month
₹7.5 Lakhs ₹11.25 Lakhs
Manufacturiing ₹4.5 Lakhs
Approx (70% Funds + Approx (70% Funds +
Cost Approx
50% profit) 50% profit)
₹4.1 Lakhs Approx ₹6.5 Lakhs Approx
₹2 Lakhs
Marketing Cost Approx
(70% Funds + 50% (70% Funds + 50%
profit) profit)
Consumer ₹1 Lakh ₹60000 ₹50000
response Approx Approx Approx
Vehicle + ₹1.8 Lakhs + ₹30,000 ₹50000 ₹75000
Logistic cost Approx Approx Approx
₹1.5 Lakhs ₹1.5 Lakhs ₹1.5 Lakhs
Labour cost Approx Approx Approx
₹1.61 Lakhs ₹1.61 Lakhs ₹1.61 Lakhs
Salary Approx Approx Approx
₹1.2 Lakhs ₹1.2 Lakhs ₹1.2 Lakhs
Miscellaneous Approx Approx Approx
EXPENSES PROJECTION (2ND QUARTER)
1st Month 2nd Month 3rd Month
₹15.25 Lakhs ₹24.4 Lakhs ₹36.6 Lakhs
Manufacturiing
Approx (50% Funds Approx (50% Funds + Approx (50% Funds +
Cost + 50% profit) 50% profit) 50% profit)
₹8 Lakhs ₹15 Lakhs Approx
₹12 Lakhs Approx (50%
Marketing Cost Approx (50% Funds +
Funds + 50% profit)
(50% Funds + 50%
50% profit) profit)
Vehicle + ₹10 Lakhs + ₹1.875 ₹3 Lakhs ₹4.5 Lakhs
Logistic cost Lakhs Approx Approx Approx
₹1.5 Lakhs ₹1.5 Lakhs ₹1.5 Lakhs
Labour cost Approx Approx Approx
₹1.96 Lakhs ₹1.96 Lakhs ₹1.96 Lakhs
Salary Approx Approx Approx
₹1.2 Lakhs ₹1.2 Lakhs ₹1.2 Lakhs
Miscellaneous Approx Approx Approx
Revenue Projection
1st Quarter (1-3 Months) 2nd Quarter (3-6 Months) 3rd Quarter (6-9 Months)
Unit Sold 3.1 Lakhs 12.5 Lakhs 28 Lakhs
Revenue 49.6Lakhs 1.875 Cr 4.2 Cr
Expenditure
(Manufacturing + 24.8 Lakhs 52 Lakhs 1.918 Cr
Logistics)
Profit 24.8 Lakhs 1.018 Cr 2.282 Cr
PROJECTED USE OF
RETAINED PROFITS
Retained Profits
(1st Qtr. 2024)
Retained Profit (from
Manufacturing Marketing
Previous Month)
April 4.8 L 2.4 L 2.4 L
May 8L 4L 4L
12 L 6L 6L
June
CREDIT GAP CYCLE
The credit gap cycle would be of 2 months, the buffer for the 1st month for the
credit gap cycle will be used from 20% of the investment, i.e., kept as buffer.
The buffer for the 2nd month is gained by cutting 10% from the cost of
manufacturing and 5% from the cost of marketing.
The buffer for 2nd month is calculated in the following table :
MONTH MAY JUNE JULY AUGUST
BUFFER 1.45 Lakhs 1.925 Lakhs 3.04 Lakhs 4.41 Lakhs
LIQUIDITY OF FUNDS
The liquidity of funds for FMCG industry is approximated
as the following:
Retailor - 2 Weeks
Distributor - 2 Months
Capital Raising
We are seeking Rs. 70 Lakhs in funding to fuel
our growth and capitalize on market
opportunities. This investment will be used
for production and marketing, propelling us
towards key milestones. Your support is
crucial as we continue to innovate and
dominate the market.
₹70 Lakhs
THANK YOU
Got questions?
Reach out.
Ankur Kumar
[email protected]
+91-9310774522
