THE CASETON
FASHION
BUSINESS PLAN
Taking great strides to success
Presented By: Presented To: Date:
Efemena Idowu Jarrold Müller Oct 3, 2030
TABLE OF CONTENTS
Executive Summary 01 Competitor Analysis 06
The Organization 02 Market Analysis 07
Business Description 03 Marketing Plan 08
Product List 04 Financial Plan 09
Industry Background 05 The Future 10
EXECUTIVE SUMMARY
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Mission Vision
Create a curated online marketplace for Be at the forefront of ethical fashion
conscious clothing. and sustainability.
The Product We offer contemporary fashion pieces from up-and-coming brands.
The Leadership Freya Moore is the cofounder and Chief Executive Officer.
Alfonso Perez serves as Chief Financial Officer.
The Overall Industry The industry is full of retail stores that offer multiple fashion
brands. Grays Brothers specializes in innovative brands that offer
cutting-edge styles.
The Competitors Olq Ltd. offers collections from designer brands. Rolk Inc.
offers clothing from casual and activewear brands. Our brand
focuses on contemporary clothing from new and rising labels.
The Financial Status Our funds are currently at $2 million, and we are targeting
an additional $2 million to launch our business.
Future Plans Increase profit by 15% in our third year. Create an in-house
brand by our fifth year.
THE ORGANIZATION
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Emeka Afia Suki Fukunaga Farouk Naaji
Chief Executive Officer Chief Financial Officer Chief Operations Officer
Explain what they do for the Explain what they do for the Explain what they do for the
business. How much business. How much business. How much
experience do they have? experience do they have? experience do they have?
Where did they study? What Where did they study? What Where did they study? What
are their achievements? You are their achievements? You are their achievements? You
may also add a fun fact about may also add a fun fact about may also add a fun fact about
them. them. them.
Leadership
Development Marketing
Programming Design Advertising Sales
Fernandino Ortiz Koji Otagawa Arkin Bhatt Laurice Moretti
Jayraj Ladha Admir Drini Andres Sörensson Nyle Alcott
Fara De La Pena Elaine Defaux Caius Sanchez Lila Akiyama
BUSINESS DESCRIPTION
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Making Style and Sustainability Work
In this section, explain in detail what the business
does. The goal is to convince potential investors that
the business is a viable endeavor. What is the
business's main product or service? How does it
work?
Will it offer a range of different product categories
or services? What type of customers is it trying to
reach? How is it new or different from other
businesses in the field? And finally, consider the
business's opportunities for growth and expansion.
OUR PRODUCTS
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Flattering For All Denim Dressier jeans? Say no more. Made with 100% sustainably sourced
$ 35.00 materials, our size-inclusive denim line will take you from day to
night.
On-The-Go Wrap Dress Elevate your look with an elegant wrap dress that promises comfort
$ 40.00 and timeless style. Made with organic cotton, perfect for work or
play.
Knit Cardigan Look and feel great with neutral tones and classic styles
$ 25.00 constructed from post-consumer yarn.
Eye Love Sunnies Shield your eyes from the sun with classic eyewear made from
$ 20.00 recycled materials.
INDUSTRY BACKGROUND
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Item 1
40%
Item 2
60%
Consumer Conscience
60% of consumers actively seek information
on the brand's sustainable practices during the
purchase process.
The Fashion Industry
In this section, write about the broader industry your business is in. Specify what industry it is - where it is, how
big it is, what its general characteristics are, and what the usual products and services are available. What is the
industry's history and what are its usual trends? Do you see new patterns developing? Give a prediction or
outlook about where the industry is headed.
COMPETITOR ANALYSIS
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The Plew
Duplicate the SWOT table as you evaluate other competitors.
Strengths Weaknesses
Offers plastic-free packaging in-store and Overpriced clothing
online Limited/outdated styles
Donates 2% from each sale to support Does not offer size-inclusive pieces
marine conservation efforts
Presents a wide array of unisex choices
Opportunities Threats
Transparency in sustainability practices Growing number of competition
Cater to a younger demographic People prefer timeless styles that are also
Consider offering more affordable pieces work appropriate
Not many people are willing to spend more
for a single article of clothing
The Impact of What We Offer
In this section, specify who your competitors are and how prominent they are in the industry. Explain what
products they have and what services they offer. Note their strengths and weaknesses. Show an analysis of their
strategies for sales, branding, and marketing.
MARKET ANALYSIS
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For the Fashion Forward
In this section, detail the specific market you are targeting. If it is a sizeable market, you may group your target
audience into categories. You can also take into account the geography of your target market - if the business is
an online endeavor or if it has physical locations. Besides geography, consider the audience's gender, race,
educational level, and other demographic data.
User Persona
Duplicate the table as you analyze other personas.
Goals Challenges
Start a small business Demanding work schedule
Travel the world Lack of entrepreneurship
Put up a pet adoption skills and experience
center Hectic workload
User Details Likes Dislikes
Olivia Wilson Earth-friendly practices Tardiness
25 years old Animals Poor time management
She/her Fashion Fast fashion
Marketing Associate
Fort Leburg Personality Products They Enjoy
Career-driven and
passionate about saving the Optimistic Poole's organic skincare
earth, Olivia loves the Curious line
outdoors and believes in the Fun-loving KNJ Label accessories
power of one positive Strews Inc coffee beans
change per day.
MARKETING PLAN
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Innovation and Impact
In this section, show potential investors what your specific marketing and sales targets are and how you plan to
achieve them. Talk about how you will sell your product or service. Research the best methods for reaching your
audience and convincing them to buy your product. Highlight how you are offering something new or how you
can fix a problem in the industry. Understand the purchasing priorities of your audience and try to leverage that
behavior.
Product
The brand, its features, its packaging
What needs does this product fulfill
What frustrations does it address?
What makes it compelling to customers that they will want to have it?
Price
Discounts, bundles, credit terms
What is the value of the product or service to customers?
Are there established price points for this product or service in the market?
How will this price compare with competitors?
Promotion
Print & broadcast ads, social media, email, search engine, video
How you will get the word out about your product or service?
What promotional approaches are most familiar to your audience?
What resources are available to you?
Place
Physical stores, website, online marketplace
Will it be in a physical store or online?
Where will the stores be?
What will be the distribution channels?
FINANCIAL PLAN
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Capital Requirements
In this section, give a breakdown of how you plan to use the money and resources that your potential
investors could provide. Specify how much capital you need and how you will allocate the money.
Value Percentage
Research and Development $456,000 44%
Marketing and Advertising $456,000 44%
Daily Operations $123,000 22%
Total $1,035,000 100%
Financial Outlook
You will also provide a projection of the business's financial performance within a certain time frame. Investors
will want to know when they will receive a return on their investment.
US$ B FY'26 FY'25 YOY Change
Revenue 789.00 456.00 73%
Expenses 246.00 300.00 -18%
Profit 543.00 156.00 248%
Dividend per share $20/share $10/share 100%
FUTURE PLANS & MILESTONES
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The Road to Excellence
In this final section, map out your future plans for
the business. Dream big! These plans could include
expansion projects, new product offerings, and
major partnerships.
Discuss how much impact you want to bring to the
industry. This enables potential investors also to be
optimistic about the business.
2030 2040 2045 2050
Achieve 90% of our Launch an interactive Launch pop-up stores Reach 40 million users
marketing goals e-commerce store that across nearby cities online and ensure
promises a seamless quality worldwide
customer experience shipping
CONTACT US
For further inquiries
123 Anywhere St., Any City www.reallygreatsite.com +123-456-7890
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