M.com General Level Programme
M.com General Level Programme
Economics of Banking and Agribusiness Management Indian Tax Structure Corporate Laws and Practices
Insurance [CPR 2205] [ACF 2306] [ACF 2407 ]
[BNK 2105]
Corporate Accounting Accounting for Business Organisational Behaviour and Project Management – Planning,
[ACF 2105] Decisions Consumer Behaviour Execution and Control
[ACF 2206] [CBM 2310] [ACF 2408 ]
Cost and Management Advance Financial Management Research Methodology Tax Accounting and
Accounting [ACF 2207] [ACF 2313] Management
[ACF 2106] [ACF 2409]
Project Work (BEC 2413)
FACULTY OF COMMERCE
MASTER OF COMMERCE (M.COM) – GENERAL LEVEL PROGRAMME
PROGRAMME SPECIFIC OUTCOMES (FOR DEPARTMENT WISE SUBJECTS)
PO2: Understand the behavior of Indian Economy with reference to dynamic role of various sectors of the economy.
PO3: Get familiarized with the recent concepts in the field of Banking and Insurance. Students would be able to explore operational environment
related to Globalization, Privatization and Liberalization in the field of Banking and Insurance.
PO4: Get acquainted with the dynamics of macroeconomics concepts and theory along with the analysis of Business environment.
PO5: Understand fundamentals of financial and money market in the present economic scenario.
PO6: Able to identify and understand the nature of business environment in relation to political, economic, legal and social policies of the country
and the world economy.
PO7: Get familiarized with the concepts and analytical tools in the area of investment and Portfolio analysis.
PO8: Acquire the basic understanding of concepts and techniques applied to legal system related with various policies and program of Industry,
Markets, Foreign Trade and business environment.
PO9: Demonstrate an understanding of international business and economic institutions in global economy.
PO1: Learn the fundamentals of banking system and monetary policy, Understanding the working and functions of Reserve Bank of India for
the economic development of the country
PO2: Learn the fundamentals of banking products and operations and operational aspects of the principles of sound lending by banks.
PO3: Understand various Principles and Practices in Life and General Insurance Sector and fundamental concepts of insurance and its bi-products
PO4: Understand the regulatory framework and mechanism of Insurance Regulatory and Development Authority of India.
The Maharaja Sayajirao University of Baroda
Faculty Commerce Academic Year 2020-21
Department of Commerce and Business Management
MASTER OF COMMERCE (M. Com) - General Level Programme
Core / Elective / Foundation
Year I Credits / Hours per week 04
CBM 2105: Marketing Management
Year of Introduction: 2018-19
Semester I Maximum Marks / Grade 100
Year of Syllabus Revision:
Mode of Transaction Lectures and Tutorials
Course Outcome (CO): CBM 2105
CO1: Get familiarized with the marketing concepts and practices and develop their analytical skills, conceptual abilities and substantive knowledge
in the Marketing field.
CO2: Get acquainted with the latest available information and in accordance with changing scenario of the suggested areas.
CO3: Acquire conceptual understanding in the subject areas and develop analytical prospective for decision making.
CO4: Achieve the objective by undergoing meaningful exercises in decision making in a variety of real life situations.
CO5: Understand different marketing mix with practical applicability.
CO6: Aware about contemporary concepts and issues of Marketing Management.
CO7: Enhance student's understanding of importance of Research in Marketing.