A

INDUSTRY ANALYSIS & DESK RESEARCH PROJECT

ENTITLED

“A STUDY ON CONSUMER PERCEPTION TOWARDS

ELECTIC VEHICLES AMONG THE CITIZENS OF

NASHIK CITY”

SUBMITTED BY

MASEERAH SHAIKH (59), IKRA SHAIKH (58)

SACHIN NIKAM (43), APURVA PAWAR (50)

RAVINDRA CHAVAN (18), ABHISHEK SHERMALE (60)

GUIDED BY

DR. S.V. BACHHAV

DEPARTMENT OF MBA

NASHIK DISTRICT MARATHA VIDYA PRASARAK SAMAJ’S

KARMAVEER ADV. BABURAO GANPATRAO THAKARE COLLEGE OF
ENGINEERING, NASHIK-013
FOR ACADEMIC YEAR

2022-2023
 DEPARTMENT OF MBA

CERTIFICATE
This is to certify that Mr. /Miss Maseerah Shaikh, Ikra Shaikh, Sachin Nikam,
Apurva Pawar, Ravindra Chavan , Abhishek Shermale has successfully completed
the Industry Analysis-Desk Research Project entitled
“A STUDY ON CONSUMER PERCEPTION TOWARDS

ELECTIC VEHICLES AMONG THE CITIZENS OF

NASHIK CITY”

Under the guidance of

DR. S.V. BACHHAV

In the partial fulfillment of the requirement of MBA Course as expected by

Savitribai Phule Pune University during the academic year 2022-2023.

Dr. S.V. Bachhav Dr. D.T. Khairnar Dr. S.R. Devane

Project Guide Head of Department Principal

 ACKNOWLEDGMENT

We would like to express our gratitude and appreciation to all those who have guided us
throughout the project.

It is proud privilege to express our sincere gratitude to Dr. S. N. Devane Sir (Principal of KBT
College) and to Dr. D.T. Khairnar Sir (Head of Department) for his encouragement and words
of wisdom during project work.

We are thankful to our project guide Dr. S.V. Bachhav Sir for his valuable guidance, kind
advice and encouragement during the project work.

We would like to take this opportunity to express honor, respect, gratitude, and genuine regards
to all the teaching staff of the department for their constant encouragement and guidance
required for the project.

Date:

Place: Nasik
 STUDENT DECLARATION

We the students of MBA department of MVPS‟s Karmaveer ADV. Baburao Ganpatrao Thakare
College of Engineering, Nasik .Hereby declare that project entitled, “A study on consumers
perception towards Electric vehicles among the citizens of Nasik city “ was carried out by us as
partial fulfillment of Master of Business Administration (MBA) course under the Savitribai
Phule Pune University norms.

Date:

Place: Nasik
 INDEX

CHAPTER PAGE
CONTENT
NO. NO.

INTRODUCTION
1.1 Introduction to the topic
1. 1.2 Research Objectives 1-4
1.3 Significance of the Study
1.4 Scope of the Study

2. INDUSTRY PROFILE 5-7

REVIEW OF LITERATURE
3. 8-11
National & International Research Paper

RESEARCH METHODOLOGY
4.1 Research Methodology
4. 12-15
4.2 Data Collection
4.3 Sampling Technique and Sample Size

5. DATA ANALYSIS & INTERPRETATION 16-26

6. FINDINGS & CONCLUSION 27-28

7. RECOMMENDATIONS/ SUGGESTIONS 29-30

8. ANNEXURE 31-33

9. REFERENCES/ BIBLIOGRAPHY 34
CHAPTER NO 1
INTRODUCTION

1
1.1 INTRODUCTION TO THE TOPIC

The growth of air pollution in Indian urban areas was a cause for concern Manufacturers. There
are more than 25 major Indian cities among the 100 most polluted urban areas in the country
World-Nation. The cause for the production of air pollution in urban areas is associated with an
array of Sources but the division of transport makes a crucial commitment. Transport discharges
are critical division is minimal. The antagonistic influence of air quality on human health and the
economy is well known and, in this sense, producers are dreaming about reducing the impact on
earth on a couple of options. Electric cars are seen as a potential choice for transportation, what
is in addition, a few national governments have successfully revised innovation development
plans. Indigenous governments are swift to advance electric vehicles as a green alternative for
portability, moreover find it a realistic solution to the elimination of air emissions in urban areas.
There are a few foreign examples of how to tackle challenges and best practices.

China for example, bigly took hybrid cars for cycling and commuting. Metropolitan areas in the
UK, such as London are providing rewards. For example, for the procurement of new electric
cars, except blocking charges and leave fees for electric cars in certain jurisdictions free or
reduced. In India, electric 3-wheelers have been relatively popular, but still very little distribution
of electrical power. Vehicles existed between two wheelers, four wheelers and an armada for
urban transport. Techno-funding anyway, tests show that electric bikes can be financially
feasible by 2020 and by 2030 electric four wheelers will be a prominent option for innovation, if
government offers incentive charging forces and underpinnings are available. The strong
atmospheric approach to propel the reason electrical machines. The administration is excited
about the advent of electric vehicles. Minister of defense power it has also set an ambitious goal
of being 100% electric by 2030. Alternative programs, in particular, the Minister of Road
Transport and Highways made a powerful proclamation to the society of Indians Automobile
Manufactures (SIAM) annual custom that has terrified the car industry. Anyway, definition of
strategies would require contributions to terms of dimension of help required, suggestions for
spending plans of government, approach instruments required and utilizing the private part.

According to one of the study 75% of carbon monoxide emissions come from automobiles and in
urban areas 50 to 80%. Indians are finding hard to breathe in metropolitan cities. Recently Delhi
people suffered a lot because of smog. People could not breathe even. Schools were declared
holiday. Lot if vehicles collided each other due to invisibility. People stewarded moving around
with masks. Delhi Government restricted vehicles from entering the city. This incidence shows
that even the CNG is not a solution for pollution. Knowing that automobiles are the root cause
for major pollution we must find a solution, why vehicles lead to pollution? It‟s mainly when
fuel burns in engines produces lot of smoke especially diesel vehicles. This smoke contains
carbon dioxide (co2) and nitrogen (N2). The government had tried to control on this emission by

2
making pollution free certificate compulsory in all vehicles. Later, making Euro IV series
engines compulsory. The above all experience compelled the Government to do something in
this regard. Now government is thinking that electric vehicle (EV) is the best solution for
pollution. Electric vehicle does not lead to pollution at all. So in a country if there is a 100%
electric vehicle 50 to 75% of pollution is reduced. It would be great achievement. Hence
government is slowly encouraging automobile industries to produce electric vehicles. Also
giving incentives and subsidies for electric vehicles. The present situation in India shows it is
high time to go for electric vehicles. In international market Dollar value is going up, at the same
time petrol price is shooting like a rocket. Common man with meager income who has small
vehicle are finding it very difficult to cope up. People are addicted to travel by own vehicle
especially in cities now are not in a position to afford for petrol or diesel. Sometime ago people
bought diesel vehicles when diesel price was considerably low. This has led to further
deterioration of environment. But now the price has become almost equal.

Electric vehicles are the vehicles which gets power from rechargeable batteries installed inside
the vehicle instead of any fuel. These batteries are not only used to power the car engine but also
for the functioning of lights and wipers. Electric cars have more batteries than normal gasoline
car. The batteries are same as gasoline car but the difference is more batteries are used in it. The
need for electric vehicles in today‟s world is clear.

However, if we weigh the merits and demerits on a weighing scale perhaps merits will weigh
more, means to say electric vehicles are good compared to other vehicles. Understanding the
uses of electric vehicle is decided to study the perception of electric vehicles and their needs.
Once the need and perception of electric vehicles are studied, it will help the government to
decide to introduce policies regarding whether electric vehicle‟s to be promoted or not. Because
if people are not aware and not ready to buy electric vehicles, government cannot promote. Then
other alternative has to think. Knowing all these advantages and disadvantages we must know
whether the people of India are willing to buy Electrical vehicle (further it will be stated EV in
the report). And whether there is any need for such vehicle need to Indian road condition and
traffic problem. Badly there is a need for a detailed study in this regard. Unfortunately, no much
study is being conducted as far as Indian society is concerned.

3
1.2 RESEARCH OBJECTIVES
1. To study and understand the importance of electric vehicles.
2. To analyze the awareness of electric vehicles among citizen of Nasik city.
3. To understand the consumer perception towards electric vehicles.
4. To spread awareness about e-vehicles.
5. To research the factors driving customers to buy electric vehicles.

1.3 SIGNIFICANCE OF THE STUDY

1. To find consumer perception in electric vehicles

2. To determine the factors for selecting electric vehicles.
3. To compare the usage of fossil fuel vehicles into electric vehicles.
4. To reduce pollution with the help of electric vehicles.

1.4 SCOPE OF THE STUDY

This study has focused on both primary and secondary data of electric vehicles in Nasik.
Though the research found a potential scope of electric vehicles in Nasik, still there is a
scope for in- depth study with greater number of samples and more factors.

4
 CHAPTER NO 2
INDUSTRY PROFILE

5
2.1 INTRODUCTION TO AUTOMOBILE INDUSTRY

Automotive industry, are all those companies and activities involved in the manufacture of
motor vehicles, including most components, such as engines and bodies, but excluding tires,
batteries, and fuel. The industry‟s principal products are passenger automobiles and light trucks,
including pickups, vans, and sport utility vehicles. Commercial vehicles (i.e., delivery trucks and
large transport trucks, often called semis), though important to the industry, are secondary. The
design of modern automotive vehicles is discussed in the articles automobile, truck, bus,
and motorcycle; automotive engines are described in gasoline engine and diesel engine. The
development of the automobile is covered in transportation, history of: The rise of the
automobile.

2.1.1. HISTORY
The automotive industry began in the 1860s with hundreds of manufacturers that pioneered
the horseless carriage. For many decades, the United States led the world in total automobile
production. In 1929, before the Great Depression, the world had 32,028,500 automobiles in use,
and the U.S. automobile industry produced over 90% of them. At that time, the U.S. had one car
per 4.87 persons. After 1945, the U.S. produced about 75 percent of world's auto production. In
1980, the U.S. was overtaken by Japan and then became world leader again in 1994. In 2006,
Japan narrowly passed the U.S. in production and held this rank until 2009, when China took the
top spot with 13.8 million units. With 19.3 million units manufactured in 2012, China almost
doubled the U.S. production of 10.3 million units, while Japan was in third place with 9.9 million
units. From 1970 (140 models) over 1998 (260 models) to 2012 (684 models), the number of
automobile models in the U.S. has grown exponentially.
Early car manufacturing involved manual assembly by a human worker. The process evolved
from engineers working on a stationary car, to a conveyor belt system where the car passed
through multiple stations of more specialized engineers. Starting in the 1960s, robotic equipment
was introduced to the process, and today most cars are produced largely with automated
machinery.

6
2.1.2. ECONOMY
In 2007, there were about 806 million cars and light trucks on the road, consuming over
980 billion liters (980,000,000 m3) of gasoline and diesel fuel yearly. The automobile is a
primary mode of transportation for many developed economies. The Detroit branch of Boston
Consulting Group predicted that, by 2014, one-third of world demand would be in the
four BRIC markets (Brazil, Russia, India and China). Meanwhile, in the developed countries, the
automotive industry has slowed. It is also expected that this trend will continue, especially as the
younger generations of people (in highly urbanized countries) no longer want to own a car
anymore, and prefer other modes of transport. Other potentially powerful automotive markets
are Iran and Indonesia. Emerging automobile markets already buy more cars than established
markets.
According to a J.D. Power study, emerging markets accounted for 51 percent of the global light-
vehicle sales in 2010. The study, performed in 2010 expected this trend to accelerate. However,
more recent reports (2012) confirmed the opposite; namely that the automotive industry was
slowing down even in BRIC countries. In the United States, vehicle sales peaked in 2000, at 17.8
million units.
In July 2021, the European Commission released its "Fit for 55" legislation package, which
contains important guidelines for the future of the automotive industry; all new cars on the
European market must be zero-emission vehicles from 2035.
The governments of 24 developed countries and a group of major car manufacturers
including GM, Ford, Volvo, BYD Auto, Jaguar Land Rover and Mercedes-Benz committed to
"work towards all sales of new cars and vans being zero emission globally by 2040, and by no
later than 2035 in leading markets". Major car manufacturing nations like the US, Germany,
China, Japan and South Korea, as well
as Volkswagen, Toyota, Peugeot, Honda, Nissan and Hyundai, did not pledge.

2.1.3. ENVIRONMENTAL IMPACTS

The global automotive industry is a major consumer of water. Some estimates surpass 180,000 L
(39,000 imp gal) of water per car manufactured, depending on whether Type production is
included. Production processes that use a significant volume of water include surface treatment,
painting, coating, washing, cooling, air-conditioning and boilers, not counting component
manufacturing. Pain shop operations consume especially large amounts of water, because
equipment running on water-based products must also be cleaned with water
In 2022, Tesla's Gig factory Berlin-Brandenburg ran into legal challenges due to droughts and
falling groundwater levels in the region. Brandenburg's Economy Minister Joerg Steinbach said
that while water supply was sufficient during the first stage, more would be needed once Tesla
expands the site. The factory would nearly double the water consumption in the Greenhead area,
with 1.4 million cubic meters being contracted from local authorities per year enough for a city
of around 40,000 people. Steinbach said that the authorities would like to drill for more water
there and outsource any additional supply if necessary.

7
 CHAPTER NO 3
REVIEW OF LITERATURE

8
RESEARCH PAPERS

A Study on the Adoption of Electric Vehicles in India: The Mediating Role of

Attitude,

Article by, Anil Khurana, V. V. Ravi Kumar, Manish Sidhpuria

ABSTRACT

Pollution of the environment is currently a global concern. Toxic emission from internal
combustion engines is one of the primary air pollutants. In order to mitigate the effects of fossil
fuel emission and address environmental concerns (ECs), electric vehicles (EVs) are being
promoted aggressively all over the world. Various governments are encouraging people to switch
to EVs by incentivizing the transition. Previous studies indicate that the high cost of the electric
car, non-availability of charging infrastructure, time and range anxiety act as impediments to
consumer adoption. The Government of India has given a call for „only Electric Vehicles‟ on
Road by 2030. This article is contemporary and examines the different factors that affect a
consumer‟s adoption of an EV. The respondents of the study are existing car owners in India.
The data were analyzed using Structured Equation Modeling (SEM). Attitude (ATT) emerged as
a strong mediator, influencing the adoption of electric cars.

Demonstrating Plug-in Electric Vehicles Smart Charging and Storage

Supporting the Grid,
Article by Smart Grid Energy Research Center (SMERC)
Primary Author: Rajit Gadh

ABSTRACT

This report presents the development and deployment of an electric vehicle (EV) charging
system in Santa Monica, California, consisting of smart charging, vehicle-to-grid, vehicle-to
building, demand response and power quality sustainable capabilities to achieve grid resiliency
and economic benefit to EV fleet owners. The research team from the University of California,
Los Angeles (UCLA) Smart Grid Energy Research Center used its wireless network
communication system and bi-directional EV charge infrastructure technologies to demonstrate
the grid needs such as peak shaving, load leveling, and renewable source smoothing. The team
developed unique algorithms, software, and hardware, and integrated a battery energy storage
system EV. As a project result, the UCLA Smart Grid Energy Research Center validated the
viability of bidirectional electric vehicle infrastructure, air quality enhancement, and financial
benefits fromthe system.

9
Electric Vehicles for India: Overview and Challenges,
Article by, Mr. A. Rakesh Kumar, Dr. Sanjeevikumar Padmanaban

ABSTRACT

The global pollution is on rise and every effort made, being to reduce the CO2 emissions and
save the planet. One such effort is the introduction of Electric Vehicles (EV). The transport
sector is one of the biggest emitter of CO2 and hence it is very important to convert the sector to
a green sector. Indian government has come up with ambitious plans of introducing the EVs to
Indian market and keep in pace with the development of EVs globally. The National Electric
Mobility Mission Plan 2020 (NEMMP 2020) has come with a detailed report on the EVs.

Projected transition to electric vehicles in India and its impacton stakeholders

Article by, B.K. Chaturvedi, Atri Nautiyal, T.C.Kandpal, Mohammed Yaqoot

ABSTRACT

As electric vehicles share strong linkage with multiple sustainable development goals, India is
aiming to achieve30% electric vehicle (EV) share by year 2030 under the EV30@30 Campaign.
The projected transition to EVs would: a) reduce consumption of petroleum fuels currently used
for road transportation; b) shift the consumer demand from internal combustion engine based
automobiles to EVs; and c) require additional electricity and network of charging infrastructure
for energizing EVs. These changes are going to affect multiple stakeholders in different ways.
This paper is a modest attempt to capture the projected transition to EVs in India and its impact
on the stakeholders. Impact assessment of stakeholders under various scenarios highlight that the
transition is going to be challenging for central and state governments, petroleum sector and
automobile industry whereas for electricity sector, it is expected to open new investment and
business opportunities. For smooth transition to EVs, this study proposes synergy between
stakeholders, revamping of automobile industry and introduction of green/pollution taxes on
additional products and services.

10
SUSTAINABILITY OF ELECTRIC VEHICLES: A short study of the Indian Electric
Vehicles Market
Article by, Anish Singla and Radhika Bansal

ABSTRACT
There have been global initiatives to reduce global warming by two degrees Celsius by 2050.
Switching to electric passenger vehicles, which generate no tailpipe emissions, is one of the most
promising efforts. However, if the electricity used to power these vehicles is derived from fossil
fuels, the expected outcome may not be realized. Furthermore, there bound impact is
unavoidable, which may exacerbate the condition. As a result, in this study, we attempt to
compute and compare the carbon-dioxide emissions of a four-wheeler EV and a normal
combustion vehicle, assuming that the vehicles differ only in how they run. We also attempt to
depict the rebound impact by gathering data on the VMT of electric and combustion 2-wheelers
operating in India. Furthermore, we address the problems and potential solutions that EVs must
overcome to be acknowledged as sustainable.

Electrical Motors for Electric Vehicle : A Comparative Study

Article by, Pooja Naresh Bhatt, Hemant Mehar, Manish Sahajwani

ABSTRACT

An Electric Vehicle is a vehicle controlled by an electric motor and is run utilizing the power put
away in the batteries. Electric Vehicle was fabricated soon after the first DC power motor was
introduced and consequently has longer history than a great many people figure it out. Pertaining
to the growing innovation in Electric Vehicle system, it has turned out to be critical to get a far
reaching comprehension of the criteria connected in determination of electric motors. It is
observed that the use of electric motor has been varied from manufacture to manufacture. An
expanding biological mindfulness and the lack of non-renewable energy source assets are solid
motivations to grow progressively effective vehicles, with lower fuel utilization however without
lessening driving solace indicate references by Thanh Anh Huynh et Al, 2018. Hence, various
types of electric motors are currently utilized depending upon the power requirement. In
this paper, authors provide a comparison of the most popular classes of electric motors being
used over the period of time in context with the efficiency, power density, reliability, and size.

11
 CHAPTER NO 4
RESEARCH METHODOLOGY

12
4.1 RESEARCH METHODOLOGY

Research is referred as careful consideration of study regarding a particular concern or problem

using scientific methods. Research begins by asking questions and choosing an appropriate
method to investigate the problem.

Research methodology is the specific procedures or technique used to identify, select, process,
and analyze information about a topic. Research methodology systematically solves the
research problem. It involves gathering data, use of statistical technique, interpretation and
drawing conclusion about research data. The purpose of this section is to describe the
methodology carried out to complete the work. The effectiveness of any research work depends
upon the correctness and effectiveness of the research methodology.

The purpose of this study is to explore the consumer‟s perception toward electric vehicle in
Nasik city.

A quantitative study with the help of descriptive survey method will be used in collecting
the data from the consumers in Nasik.

DEFINITION
According to American sociologist Earl Robert Babbie,

“It is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It
involves inductive and deductive methods.”

According to Webster’s Dictionary,

“It is a careful or critical inquiry or examination in seeking facts or principles; diligent

investigation in order to ascertaining something.”

13
4.2 SOURCES OF DATA COLLECTION

Data collection is one of the most important stages in conducting a research, the data can be
collected in two ways that is,

Primary Data

Sources of Data
Collection
Secondary Data

PRIMARY DATA
Primary data is the data that is collected directly from the main source, where the data
originally originates from and are regarded as the best kind of data in research. The method used
to gather the primary data is:
1. Questionnaire methods.
2. Interview

SECONDARY DATA
Secondary data means the data that are already available i.e., collected and analyzed by
someone else. The method used to gather the secondary data is:
1. Internet and websites
2. Newspaper
3. Magazines
4. Research Papers & projects
5. Books
6. Journals

14
4.3 RESEARCH FRAMEWORK

RESEARCH METHODOLOGY Qualitative and Quantitative

SAMPLING TECHNIQUE Simple Random Sampling

SAMPLE SIZE 50 Citizens of Nasik City

PRIMARY DATA COLLECTION TOOL Structured Questionnaire

SECONDARY DATA COLLECTION Websites, Company Reports, Research
TOOLS Paper, Journals, etc.

15
 CHAPTER NO 5
DATA ANALYSIS & INTERPRETATION

16
DATA ANALYSIS AND INTERPRETATION

1. Are you aware of the importance of using electric vehicles?

Table No: 1

OPTIONS NO OF RESPONES PERCENTAGE

Yes 32 64%

No 18 36%

Total 50 100%

Graph No: 1

Yes
No

Interpretation

From the above chart, it is observed that 64% of the citizens are aware of the importance of using
electric vehicles and 36% of them are unaware of the importance of using electric vehicles.

17
2. Will you prefer to use electric vehicles in future?

Table No: 2

OPTIONS NO OF RESPONES PERCENTAGE

Yes 35 70%

no 3 6%

Maybe 12 24%

Total 50 100%

Graph No: 2

80%

70%

60%

50%

40%
Percentage
30%

20%

10%

0%
Yes No Maybe

Interpretation

The above chart shows that 70% of the citizens agree that they will use Electric Vehicle in
future, 6% of citizens deny using these vehicles and whereas 24% of the citizen says that they
may use electric vehicle in future.

18
3. Do you think electric vehicles can prevent global warming?

Table No: 3

OPTIONS NO OF RESPONES PERCENTAGE

Strongly agree 18 36%

Agree 31 62%

Strongly Disagree 0 0%

Disagree 1 2%

Total 50 100%

Graph No: 3

Prevention of global warming by EV vehicles

Strongly Agree
Agree
Strongly Disagree
Disagree

Interpretation

The above chart shows the 36% of the people strongly agrees that Electric Vehicals will help to
prevent the global warming,Whereas 62% consumers agrees with the statement and only 2%
citizen disagree that Electric Vehicles will not help in preventing global warming.

19
4. Do you think that electric vehicle can replace regular vehicles in terms of satisfying
consumer’s needs?

Table No: 4

OPTIONS NO OF RESPONES PERCENTAGE

Strongly agree 11 22%

Agree 29 58%

Strongly Disagree 2 4%

Disagree 8 16%

Total 50 100%

Graph No: 4

70%

60%

50%

40%
Series 3

30% Series 2
Series 1
20%

10%

0%
Strongly Agree Agree Strongly Disagree Disagree

Interpretation

It is observed that 22% strongly agrees and 58% agrees that the electric vehicle can replace
regular vehicles in terms of satisfying consumer‟s needs, and whereas 20% of the consumer
disagrees that electric vehicle cannot replace regular vehicles in terms of satisfying consumer‟s
needs.

20
5. Are electric vehicles cost effective for you?

Table No: 5

OPTIONS NO OF RESPONES PERCENTAGE

Yes 24 48%

No 7 14%

Maybe 19 38%

Total 50 100%

Graph No: 5

Cost effecience of EV vehicles

Yes
No
Maybe

Interpretation

It is found that 48% of the consumer‟s agrees that electric vehicles are cost effective, 14%
consumers disagree that electric vehicles are cost effective and 38% says that it may be cost
effective.

21
6. What according to you are the benefits of using electric vehicles?

Table No: 6

OPTIONS NO OF RESPONES PERCENTAGE

Environment Friendly 42 84%

High speed 6 12%

Attractive design 1 2%

Easy to charge 1 2%

Total 50 100%

Graph No: 6

90%

80%

70%

60%

50%
Series 3
40%
Series 2
30% Series 1

20%

10%

0%
Environment High Speed Attractive Design Easy to Charge
Friendly

Interpretation

The above chart shows that 84% consumers says that Electric vehicles are environment friendly,
12% of consumers believes that the benefit of using electric vehicles is its high speed, 2% of
consumers says that it has attractive design and whereas 2% of the consumers says that the
benefit of using electric vehicles is that it is easy to charge.

22
7. Do you think that Electric Vehicle is better than the ordinary/regular vehicle?

Table No: 7

OPTIONS NO OF RESPONES PERCENTAGE

Yes 22 44%

No 7 14%

Maybe 21 42%

Total 50 100%

Graph No: 7

50%

45%

40%

35%

30%
Series 3
25%
Series 2
20%
Series 1
15%

10%

5%

0%
Yes No Maybe

Interpretation

The above chart shows that 44% of the citizens agree that electric vehicles are better than the
regular vehicles, 14% of citizens says that regular/ ordinary vehicles are better and 42% o citizen
says that maybe electric vehicle can be better than the regular vehicles.

23
8. What Factors encourage you to consider buying an electric vehicle?

Table No: 8

OPTIONS NO OF RESPONES PERCENTAGE

Fuel saving 15 30%

New Trends 3 6%

Eco friendly Approach 28 56%

Smooth Drive 4 8%

Total 50 100%

Graph No: 8

60%

50%

40%

30% Series 3
Series 2
20% Series 1

10%

0%
Fuel Saving New Trends Eco Friendly Smooth Drive
Approach

Interpretation

The above chart shows that 30% of consumers say that they are encouraged to buy electric
vehicle as it saves fuel, 6% of consumer would buy it as it is trending nowadays, 56% of
consumers would buy an electric vehicle as it is environment friendly and 8% would buy it as it
is smooth to drive.

24
9. What Factors discourage you to consider buying an electric vehicle?

Table No: 9

OPTIONS NO OF RESPONES PERCENTAGE

Price 11 22%

Lack of consumers choice 8 16%

Limited Range 14 28%

Lack of trust in new

17 34%
Technologies

Total 50 100%

Graph No: 9

40%

35%

30%

25%

20% Series 3
Series 2
15%
Series 1
10%

5%

0%
Price Lack of consumers limited range lack of trust in new
choice technologies

Interpretation

The above chart shows that 22% of citizens are discouraged to buy the EV vehicle because of its
price, 16% of citizens are not fond of using electric vehicles, 28% are discouraged to buy these
vehicles as it has a very limited range and 34% of people avoid buying these vehicles because
they have least trust in new technologies.

25
10. Which type of vehicles do you prefer to buy?

Table No: 10

OPTIONS NO OF RESPONES PERCENTAGE

Petrol 13 26%

Diesel 2 4%

CNG 5 10%

Electric Vehicle 30 60%

Total 50 100%

Graph No: 10

70%

60%

50%

40%
Series 3
Series 2
30%
Series 1

20%

10%

0%
Petrol Diesel CNG Electric Vehicle

Interpretation

It is observed that 26% of people will prefer to use petrol vehicles, 4% of people will use
vehicles that requires diesel, 10% of them will use vehicles that run on CNG and whereas 60% of
the people would prefer using electric vehicles.

26
 CHAPTER 6
FINDINGS AND CONCLUSION

27
FINDINGS
Following are the findings based on the data interpretation of consumer‟s perception towards
Electric Vehicles,

 Majority of the consumers are aware of the importance of using electric vehicles.
 Most of the people will prefer to use electric vehicles in future.
 Majority of the people strongly agrees that Electric Vehicals will help to prevent the
global warming.
 Majority of the consumers agrees that the electric vehicle can replace regular
vehicles in terms of satisfying consumer‟s needs.
 Most of the consumer‟s agrees that electric vehicles are cost effective.
 Majority of the people says that the major benefit of using electric vehicle is that it is
environment friendly.
 Consumer‟s perception towards the use of electric vehicle is very much satisfying;
majority of the consumers agrees that the electric vehicles are better than the
ordinary/regular vehicles.
 Maximum citizens prefer to buy electric vehicle as it is environment friendly.
 It is interpreted that because of least trust in new technology majority of the people
avoid purchasing these electric vehicles.
 It is interpreted that consumer perception toward the use of electric vehicle is much
satisfying, so majority of the consumers will prefer using electric vehicles.

CONCLUSION
The present study provides an overall positive perspective towards electric vehicles, among the
sample. It was observed that more people are willing to shift to electric vehicles in the near
future, realizing their impact on the environment. There is a need to make more brands and
models of EVs known to people as although they receive support, consumers are seen to remain
unaware of various models in the market. Electric vehicles are also seen as a solution to global
warming by a large part of the sample.

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 CHAPTER 7
RECOMMENDATIONS/ SUGGESTIONS

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RECOMMENDATIONS/ SUGGESTIONS
 This research suggested to the automobile industries to produce more electric vehicles
after the level of consumer‟s interest towards electric vehicles measured.
 This study recommends to the government sector to give financial and business polices to
enrich the electric vehicles.
 After the complete study, this research suggested that pollution can be reduced by using
the electric vehicles.

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ANNEXURE
Questionnaire

Q.1. Are you aware of importance of using electric vehicles?

a. Yes

b. No

Q.2. Will you prefer to use electric vehicles in future?

a. Yes

b. No

Q.3. Do you think electric car can protect from global warming?

a. Strongly Agree

b. Agree

c. Disagree

d. Strongly Disagree

Q.4. Do you think that electric car can replace regular cars in term of satisfying consumer needs?

a. Strongly Agree

b. Agree

c. Disagree

d. Strongly Disagree

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Q.5. Are electric vehicles cost effective for you?

a. Yes

b. No

Q.6. What according to you are the benefits of using electric vehicles?

a. Environment friendly

b. High speed

c. Attractive designs

d. easy to charge

Q.7.Do you think that electric vehicles are better than the Ordinary/regular vehicles?

a. Yes

b. No

Q.8.What factors encourage you to consider buying an electric car?

a. Price

b. Promotion

c. New trends

d. Test drives

Q.9. What factors discourage you to consider buying a electric car?

a. Price

b. Lack of consumer choice

c. Limited range

d. Lack of trust to new technologies

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Q.10. which types of vehicles do you prefer to buy?

a. Petrol

b. Diesel

c. CNG

d. EV

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REFERENCES/ BIBLIOGRAPHY

WEBSITES

 https://en.wikipedia.org/wiki/Electric_vehicle_industry_in_India

RESEARCH PAPERS

 Anil Khurana, V. V. Ravi Kumar, Manish Sidhpuria - a Study on the Adoption of

Electric Vehicles in India: The Mediating Role of Attitude.

 Smart Grid Energy Research Center (SMERC) - Demonstrating Plug-in Electric Vehicles
Smart Charging and Storage Supporting the Grid.

 Mr. A. Rakesh Kumar, Dr. Sanjeevikumar Padmanaban - Electric Vehicles for India:
Overview and Challenges.

 B.K. Chaturvedi, Atri Nautiyal, T.C.Kandpal, Mohammed Yaqoot - Projected transition

to electric vehicles in India and its impact on stakeholders.

 Anish Singla and Radhika Bansal - Sustainability of electric vehicles: A short study of
the Indian Electric Vehicles Market.

 Pooja Naresh Bhatt, Hemant Mehar, Manish Sahajwani - Electrical Motors for Electric
Vehicle: A Comparative Study.

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