Antonio Gramsci was a leader of the Italian Communist Party

He was imprisoned by the Mussolini Regime in 1926 and remained there for 20
years.
During this time he wrote extensively in what is now famously known as "The Prison
Notebooks."
These are essays by Gramsci that total thousands of pages, historical analysis,
philosophical treatises, covering a wide range of topics.
One of the most important concepts to come out of these notebooks is Gramsci's
contribution to the theories of ideology, and importantly, this concept of 'hegemony.'
So, this video will cover a few of Gramsci's contributions to ideology.
The definition for how Gramsci considers ideology is pretty simple to understand I
think. I'm going to give you a quote from, this is written by Bates from the reading
"Gramsci and the Theory of Hegemony" written in 1975.
He says, "The concept of hegemony is really a very simple one. It means political
leadership based on the consent of the led, a consent which is secured by the
diffusion and popularization of the world-view of the ruling class."
So, according to Gramsci, all of the proletariat, to use Marx's term, consents to being
ruled by the ruling class.
And, this is the process of hegemony, this consent.
Most people use "hegemony" as the process by which the ruling class disseminate
their ideas and gain the consent of the lower classes.
You might sometimes hear this term "hegemonic process" or something like this.
That's the process by which the ruling class goes through in order to get the consent
of the lower clases.
Now, of course, this isn't formal overt consent, right. You don't have to sign a consent
form or something like that.
But Gramsci says that just by living their daily lives the working-class is consenting to
being ruled by the ruling class.
As a result of this process of hegemony.
Now I'm going to read you another quote about Gramsci's theories. This comes from
the reading "Ideology, Hegemony, Discourse: a Critical Review of Theories of
Knowledge and Power."
So he says, "Among the advances made by Gramscian Theory is the attention to
hegemonic power as often implicit, common sense. Rather than a coherent body of
thought which is inherently unfinished and historically contingent.
it is the embodiment of hegemony in everyday common sense, through the mundane
activities connected with work, school, the family, and the church, that secures the
consent of capital's subaltern classes."
So just as a result of us living our daily lives, of the lower class living their daily lives,
they are consenting to being ruled by the ruling class.
And what's crucial for Gramsci and his process of hegemony is that this is never-
ending; this is an on-going process.
That is happening every second of every day of every person's living life. As they
work; as they go to school; as they go to church; as they consume the media; as they
do all of these things they are consenting to being ruled by the ruling class.
It's important here to point out the difference between consent and coercion because
often times these,
sort of when we imagine ideology and how the ruling class comes to adopt, I'm sorry
how the working class comes to adopt the ideas of the ruling class
we sort of view it as being imposed on them through force and the Gramscian theory
of hegemony, it's crucial to point out that this isn't coercion. This is consent.
It's not as if the ruling class is using their military to impose these values and ideas
on the lower class. They're using consent.
So they're not using violence, which would be coercion. It's much more subtle than
that.
And it's voluntary on the part of the working class. In fact, there's not much
opposition on their part to these ideas.
He talks about also the importance of what he calls "counter-hegemony."
It's important to point out that, for Marx, in his conception of ideology,
the battleground between the two classes is in the mode of production. So, as we'll
discuss later on in our conversations, the mode of production that promotes
the bourgeoisie to be at the top is capitalism. Marx argues that the mode of
production of communism will be a result in which the working class will take power.
But, the battleground is in this economic system; it's in how members of society
produce and reproduce their means of existence and that's where the fight takes
place.
For Gramsci the fight takes place at the ideological level. Hegemony is the battle and
the battle is whose ideas become widely accepted in society.
So, for Gramsci the working class must enter into that ideological battle, must enter
into the hegemonic process so that their ideas can become more powerful than the
ideas of the ruling clas.
And like I said, this is a never-ending process. That the, he calls them "subaltern" is an
important term for Gramscian Theory, the subaltern classes must take social power,
ideological power, normative power, they must enter into this battleground and
contest with the ruling class at the ideological, the hegemonic, level.
That's crucial. Also, for Gramsci there's never a total, all-encompassing sort of final
set of ideologies, that this is always a battlegound, that there is never a fully sort of
'finished', fully all-encompassing set of ideas.
That there will always be a conflicting ideology in socitey. There will always be some
ideology, oppositional ideology in any given society.
So, the big term from Gramsci here is "hegemony," this consent that the subaltern
classes sort of provide to the ruling class, subjecting themselves to the rule of the
ruling class.
Hegemony being sort of the process, the battleground at which this takes place.
So the hegemonic process would be the process by which the ruling class sort of
gets the consent of the subaltern classes, for them to adopt their ideas as their own.
And the battleground itself is this hegemonic process, the ideas themselves are what
are conflicting with one another
and the subaltern class and their ideas conflict with the bourgeois class and their
ideas rather than in the Marxist conception when the battleground is the economic
system, the material reality itself.
So that's, in a nutshell, Gramsci's idea of hegemony and how it relates to ideology.