Unit 2: Evolution of
Media – Traditional to
New Media
Eunice Anne C. Jaramillo
Objectives
1.Define traditional media and new media
2.Differentiate traditional media and new
media
3.Classify media into which age they
belong into
Objectives
4. Compare and contrast the application of
traditional media and new media based on
dissemination of information.
5. Present a role play about how different
media platforms communicate information
Activity: Eh Ako
1. Each group will have 2 participants.
2. The participants will form two groups – Groups A
and B.
3. The first participant will think of an action which
will be used for a round and describe it. It must
be related to media and information
Activity: Eh Ako
4. The players will continue the doing the
action until the participant can no longer
think of a description.
5. A new action will be done and the cycle
repeats.
Analysis: News on different
platforms (POGO)
1. How was the news presented?
2. Which of the following platforms is the
most fit in disseminating the information
about POGO based on the following criteria:
1. Credibility
2. Reach
3. Engagement
Abstraction: Traditional
Media vs New Media
Traditional Media
• forms of communication before the age
of information
New Media
• forms of communication in the
information age
Abstraction: Traditional
Media vs New Media
1.Accessibility 6. Cost
2. Reach 7. Analytics
3. Interactivity 8. Reliability
4. Targeting 9. Lifespan
5. Speed
Abstraction: Traditional
Media vs New Media
ACCESSIBILITY
Traditional Media New Media
Physical copies or devices Online media through
(Logan, 2010). gadgets with internet
connectivity (Rajendran &
Thesinghraja, 2014)
Abstraction: Traditional
Media vs New Media
REACH
Traditional Media New Media
Limited reach, confined by Global reach (Logan, 2010)
regional or national
boundaries (Rajendran &
Thesinghraja, 2014)
Abstraction: Traditional
Media vs New Media
INTERACTIVITY
Traditional Media New Media
Limited interactivity (letters High interactivity, user-
to the editor, call-in radio generated content, real-time
shows (Drew, 2024) engagement (Drew, 2024)
Abstraction: Traditional
Media vs New Media
TARGETING
Traditional Media New Media
Less precise – general More precise – interests,
audience demographics and demographics, and online
interests (Drew, 2024). behavior (Drew, 2024).
Abstraction: Traditional
Media vs New Media
SPEED
Traditional Media New Media
Slower – scheduled Faster – sharing and virality
broadcasts or print
publications (Logan, 2010).
Abstraction: Traditional
Media vs New Media
COST
Traditional Media New Media
Higher costs – production, More cost-effective –
distribution, and advertising content creation and
distribution
Abstraction: Traditional
Media vs New Media
ANALYTICS
Traditional Media New Media
Limited – surveys, circulation More detailed – tracking
numbers, viewer/listener engagement, audience
ratings (Rajendran & demographics, other valuable
Thesinghraja, 2014). insights (Logan, 2010).
Abstraction: Traditional
Media vs New Media
RELIABILITY
Traditional Media New Media
More reliable – journalistic Less reliable – spread of
standards and practices, disinformation and
strong gatekeeping misinformation (Drew, 2024).
requirements (Drew, 2024)
Abstraction: Traditional
Media vs New Media
LIFESPAN
Traditional Media New Media
Longer lifespan – preserved Shorter Lifespan – quickly
through print and can be outdated or overshadowed by
revisited (Drew, 2024). new content
Abstraction: Traditional
Media
1.Pre-Industrial Age
2.Industrial Age
3.Electronic Age
Abstraction: Traditional
Media
1.Pre-Industrial Age (Pre-1700s)
•Prehistoric age
•e.g. papyrus, codex, hieroglyphics
Abstraction: Traditional
Media
Abstraction: Traditional
Media
2. Industrial Age (1700s to 1930s)
•Widespread dissemination of information
•Printing press
•Telegraph and the telephone
•Real-time communication
Abstraction: Traditional
Media
Abstraction: Traditional
Media
3. Electronic Age (1930s to 1980s)
•Allows mass media to take form
•Transistor and electronic computing
•Widespread dissemination of
information
Abstraction: Traditional
Media
Abstraction: New Media
1. Information Age
Abstraction: New Media
1. Information Age (1900s to present)
•Birth of the internet
•Computing devices or gadgets
•Most notable for the use of social media
websites
Abstraction: New Media
Assessment: Which type of
Media Am I?
Classify the media given into the age of media they belong in.
1 2 3 4 5
6 7 8 9 10
Application: Role Play
Present a role play on how information is
disseminated using the types of media
discussed. The students will be
randomly picking an age with a specific
type of media.
Application: Role Play
The students will be given 10 minutes to
prepare and will be given 5 minutes each
group to present. The remaining groups will
serve as the audience and will guess what
age of media is being presented and what
type of media is used.
Application: Role Play
Rubrics
Criteria:
1. Content (4 points)
2. Creativity (4 points)
3. Clarity of Communication (4 points)
4. Relevance to the theme (4 points)
5. Time Management (4 points)
6. Teamwork (4 points)
Role of Media in the
Society
Eunice Anne C. Jaramillo
Objectives
1. Define digital media.
2. Enumerate the roles of media in the
society.
3. Explain the impact of social media
and e-governance in today’s world
Activity: Social Media and some
of Philippines’ social issues
1. Each group will be assigned a topic to search on different social
media and e-newspaper platforms. They are as follows:
a. Group 1 – PCSO’s edited photo
b. Group 2 – Chocolate Hills Resort
c. Group 3 – Rendon Labrador and Rosmar Tan declared
personae non gratae in Coron, Palawan
d. Group 4 – ‘Gil Tulog’ Replacement of Gil Puyat Avenue
e. Group 5 – Neri Miranda’s Alleged Arrest for Estafa
Analysis: Social Media and
some of Philippines’ social
issues
2. After 5 minutes, each group will have 1
representatives to share their findings. Each
group are given 2 minutes each to share their
findings.
Abstraction: Role of Media
in the Society
•Revolutionized in the industrial age
•Used in a variety of ways depending on
the needs
Abstraction: Role of Media in
the Society – Digital Media
Digital Media
•Any media that can be accessed and utilized
using digital devices (Bhasin, 2022)
•Information Age
• Examples: social media, websites, digital
marketing, advertising
Abstraction: Role of Media in
the Society – Social Media
• One of the most pervasive forms of digital
media
• Used heavily by business organizations, the
government, and political and entertainment
personalities
Abstraction: Role of Media in
the Society – E-governance
• Access of government services online
through the application of Information and
Communication Technology (ICT) in
• Applications
• Infrastructure
• communication
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICES
1. Government-to-Citizen (G2C)
2. Government-to-Business (G2B)
3. Government-to-Employee (G2E)
4. Government-to-Government (G2G)
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICES
1. Government-to-Citizen (G2C)
• Online public access of government services
• Examples: PSA portal, NBI portal, PRC-LERIS
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICE
2. Government-to-Business (G2B)
• Business’ access government services for registration
and processing of documents
• Examples: BIR NewBirReg
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICE
3. Government-to-Employee (G2E)
• Assistance to government employees such as
transactions between different departments
• Examples: online TESDA training, DepEd LMS and
DepEd LRMDS
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICE
4. Government-to-government (G2G)
• local and domestic level
• Interactions and transactions between government
services
• Example: US Embassy application
Activity: Google Home
Analysis: Google Home
(Classroom Edition)
If you are to install Google Home in
your classroom, what gadgets or
appliances will you connect it with, to
make learning more convenient?
Abstraction: The Internet of
Things
• Kevin Ashton in 1990s
• Connect everyday objects to
a computing device to
analyze and produce useful
information
Abstraction: The Internet of
Healthcare Things
• Wearables and healthcare
machineries connected to
the in to help monitor
patients’ condition outside
the hospital
Application: IoT and IoHT in
Action
1. A smart city implementing IoT-enabled
traffic lights and sensors to reduce
congestion and improve public
transportation
2. A hospital using IoHT devices to
monitor patient’s vitals remotely.
Application: IoT and IoHT in
Action
1. What are the key features of the IoT and IoHT systems you
are going to create?
2. How will the system solve a problem or improve a
process?
3. What are the potential challenges of implementing the
system?
4. Suggest one improvement or additional feature for the
system.
Unit 2: Evolution of
Media – Traditional to
New Media
Eunice Anne C. Jaramillo
Objectives
1.Define traditional media and new media
2.Differentiate traditional media and new
media
3.Classify media into which age they
belong into
Objectives
4. Compare and contrast the application of
traditional media and new media based on
dissemination of information.
5. Present a role play about how different
media platforms communicate information
Abstraction: Traditional
Media vs New Media
Traditional Media
• forms of communication before the age
of information
New Media
• forms of communication in the
information age
Abstraction: Traditional
Media vs New Media
1.Accessibility 6. Cost
2. Reach 7. Analytics
3. Interactivity 8. Reliability
4. Targeting 9. Lifespan
5. Speed
Abstraction: Traditional
Media vs New Media
ACCESSIBILITY
Traditional Media New Media
Physical copies or devices Online media through
(Logan, 2010). gadgets with internet
connectivity (Rajendran &
Thesinghraja, 2014)
Abstraction: Traditional
Media vs New Media
REACH
Traditional Media New Media
Limited reach, confined by Global reach (Logan, 2010)
regional or national
boundaries (Rajendran &
Thesinghraja, 2014)
Abstraction: Traditional
Media vs New Media
INTERACTIVITY
Traditional Media New Media
Limited interactivity (letters High interactivity, user-
to the editor, call-in radio generated content, real-time
shows (Drew, 2024) engagement (Drew, 2024)
Abstraction: Traditional
Media vs New Media
TARGETING
Traditional Media New Media
Less precise – general More precise – interests,
audience demographics and demographics, and online
interests (Drew, 2024). behavior (Drew, 2024).
Abstraction: Traditional
Media vs New Media
SPEED
Traditional Media New Media
Slower – scheduled Faster – sharing and virality
broadcasts or print
publications (Logan, 2010).
Abstraction: Traditional
Media vs New Media
COST
Traditional Media New Media
Higher costs – production, More cost-effective –
distribution, and advertising content creation and
distribution
Abstraction: Traditional
Media vs New Media
ANALYTICS
Traditional Media New Media
Limited – surveys, circulation More detailed – tracking
numbers, viewer/listener engagement, audience
ratings (Rajendran & demographics, other valuable
Thesinghraja, 2014). insights (Logan, 2010).
Abstraction: Traditional
Media vs New Media
RELIABILITY
Traditional Media New Media
More reliable – journalistic Less reliable – spread of
standards and practices, disinformation and
strong gatekeeping misinformation (Drew, 2024).
requirements (Drew, 2024)
Abstraction: Traditional
Media vs New Media
LIFESPAN
Traditional Media New Media
Longer lifespan – preserved Shorter Lifespan – quickly
through print and can be outdated or overshadowed by
revisited (Drew, 2024). new content
Abstraction: Traditional
Media
1.Pre-Industrial Age
2.Industrial Age
3.Electronic Age
Abstraction: Traditional
Media
1.Pre-Industrial Age (Pre-1700s)
•Prehistoric age
•e.g. papyrus, codex, hieroglyphics
Abstraction: Traditional
Media
Abstraction: Traditional
Media
2. Industrial Age (1700s to 1930s)
•Widespread dissemination of information
•Printing press
•Telegraph and the telephone
•Real-time communication
Abstraction: Traditional
Media
Abstraction: Traditional
Media
3. Electronic Age (1930s to 1980s)
•Allows mass media to take form
•Transistor and electronic computing
•Widespread dissemination of
information
Abstraction: Traditional
Media
Abstraction: New Media
1. Information Age
Abstraction: New Media
1. Information Age (1900s to present)
•Birth of the internet
•Computing devices or gadgets
•Most notable for the use of social media
websites
Abstraction: New Media
Assessment: Which type of
Media Am I?
Classify the media given into the age of media they belong in.
1 2 3 4 5
6 7 8 9 10
Role of Media in the
Society
Eunice Anne C. Jaramillo
Objectives
1. Define digital media.
2. Enumerate the roles of media in the
society.
3. Explain the impact of social media
and e-governance in today’s world
Abstraction: Role of Media
in the Society
•Revolutionized in the industrial age
•Used in a variety of ways depending on
the needs
Abstraction: Role of Media in
the Society – Digital Media
Digital Media
•Any media that can be accessed and utilized
using digital devices (Bhasin, 2022)
•Information Age
• Examples: social media, websites, digital
marketing, advertising
Abstraction: Role of Media in
the Society – Social Media
• One of the most pervasive forms of digital
media
• Used heavily by business organizations, the
government, and political and entertainment
personalities
Abstraction: Role of Media in
the Society – E-governance
• Access of government services online
through the application of Information and
Communication Technology (ICT) in
• Applications
• Infrastructure
• communication
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICES
1. Government-to-Citizen (G2C)
2. Government-to-Business (G2B)
3. Government-to-Employee (G2E)
4. Government-to-Government (G2G)
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICES
1. Government-to-Citizen (G2C)
• Online public access of government services
• Examples: PSA portal, NBI portal, PRC-LERIS
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICE
2. Government-to-Business (G2B)
• Business’ access government services for registration
and processing of documents
• Examples: BIR NewBirReg
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICE
3. Government-to-Employee (G2E)
• Assistance to government employees such as
transactions between different departments
• Examples: online TESDA training, DepEd LMS and
DepEd LRMDS
Abstraction: Role of Media in
the Society – E-governance
TYPES OF E-GOVERNMENT SERVICE
4. Government-to-government (G2G)
• local and domestic level
• Interactions and transactions between government
services
• Example: US Embassy application
Abstraction: The Internet of
Things
• Kevin Ashton in 1990s
• Connect everyday objects to
a computing device to
analyze and produce useful
information
Abstraction: The Internet of
Healthcare Things
• Wearables and healthcare
machineries connected to
the in to help monitor
patients’ condition outside
the hospital
