BIRLA SCHOOL OF COMMUNICATION

BACHELOR OF ARTS IN JOURNALISM AND MASS COMMUNICATION

(BAJMC)
2024-28 BATCH

DURATION: 4 YEARS (FULL-TIME)

PROGRAMME STRUCTURE AND SYLLABUS

AS PER NEP 2020

BIRLA GLOBAL UNIVERSITY

IDCO PLOT - 2, GOTHAPATNA, BHUBANESWAR -751029,
ODISHA
 CONTENTS
S. No. Main Heading Sub Heading Page No.
1. Vision and Mission Vision and Mission of the University iv
2. Name of the Programme v
3. Duration of the Programme v
4. Eligibility for the Programme v
5. About the Program Programme Educational Objectives (PEOs) viii
6. Programme Outcomes (POs) ix
7. Mapping of Programme Outcome Vs Programme Educational x
Objectives
8. Programme Structure & Course Outline 1
9. List of Majors 1& 2
10. List of Minors 1& 2
11. List of Skill Enhancement Course 1& 2
12. List of Ability Enhancement Course 1& 2
The Program Structure
13. and Course Outline List of Value Added Course 1& 2
14. Internship & Project 1& 2
15. List of Community Engagement Project 1& 2
16. Dissertation 1& 2
17. Total Credit Points 1& 2
18. Programme Structure & Course Outline Semester-I 4
19. Introduction to Communication 5
20. Photography 7
21. Principles of Management 9
22.
Semester-I Professional Writing 12
23. Introduction To Camera And Lighting 14
24. Environmental Science 17
25. Health and Wellness 20
26. Programme Structure & Course Outline Semester-II 22
Syllabus

27. Print Journalism 23

28. Digital Media 26
29. Semester-II Cyber Security and Law 29
30. English Language Skill 31
31. Audio Visual Editing 33
32. Indian Knowledge System 36
33. Programme Structure & Course Outline Semester-III 38
34. Broadcast Communication 39
Semester-III
35. Media and Cultural Studies 42
36. Health Communication 44

ii
37. Gender Justice and Feminist Jurisprudence 47
38. Soft Skills and Personality Development 49
39. Radio Jockeying 53
40. Programme Structure & Course Outline Semester-IV 55
41. Public Relations 56
42. Advertising 58
Semester-IV
43. Data Journalism 60
44. Development Communication 63
45. Mobile Journalism 65
46. Programme Structure & Course Outline Semester-V 68
47. Digital Storytelling 69
48. Media Laws And Ethics 71
49. Semester-V Digital Filmmaking 74
50. Strategic Communication 76
51. Internship & Project 78
52. Community Engagement 80
53. Programme Structure & Course Outline Semester-VI 81
54. Event Management 82
55. Entertainment And OTT Media 85
56. Semester-VI Brand Communication And Management 87
57. Media Industry And Management 90
58. Film Appreciation 93

59. Programme Structure & Course Outline Semester-VII 96

60. Media Research 97
61. Digital Humanities 99
62.
Semester-VII Global Communication 102
63. Media Advocacy and Governance 105
64. Media Sociology 107
65. Programme Structure & Course Outline Semester-VIII 109
66. Semester-VIII Research Ethics 110
67. Digital Media and Entrepreneurship 113
68. Dissertation 116

iii
1.1 Vision, Mission and Core Values of the University

Vision of the University

To create and disseminate knowledge in global context while pursuing Excellence, Innovations and
Inclusiveness.

Mission of the University

 To globalize through international collaborations and exchange of students and faculty.
 To strive for excellence in teaching and research.
 To continuously innovate pedagogy and course content.
 To encourage diversity and inclusiveness.

Core Values
 HONESTY AND INTEGRITY – We believe in being truthful and adhering to the highest
ethical standards in personal and professional conduct.

 EMPATHY – We recognize the needs of human development and respect diverse social,
cultural and economic perspectives.

 TRANSPARENCY – We believe in openness and assume responsibility as well as

accountability in all our dealings and actions.

 FREEDOM – We value the freedom of thought and expression to develop one’s creativity
and innovation in pursuit of academic excellence.

 RESPECT – We foster a culture of respecting self and others.

 COLLABORATION – We encourage teamwork and partnership in all endeavours for

knowledge creation, acquisition and dissemination.

iv
About the Programme
The Bachelor of Arts in Journalism and Mass Communication (BAJMC) course is designed to align
with the objectives of the NEP 2020. The BAJMC course will help in the development of critical
thinking, problem-solving, and communication skills for students, with strong emphasis on hands-on
learning and real-world experience. This program provides students with a broad range of skills and
knowledge that are essential for success in the rapidly evolving world of journalism and mass
communication. The BAJMC curriculum covers a wide range of subjects such as media theory, news
writing and reporting, multimedia production, public relations, advertising, communication research
and mobile journalism. Students will undergo internships, and engage with industry professionals to
gain valuable insights into the field.

As envisaged in NEP 2020, the BAJMC course emphasizes a multidisciplinary approach, where
students are encouraged to explore subjects beyond their core journalism and communication
curriculum. This includes subjects such as Principles of Management, Introduction to Artificial
Intelligence, and Gender Justice and Feminist Jurisprudence to provide a holistic understanding of
the social and cultural context in which media operates.

Another key aspect of the BAJMC course under NEP 2020 is the emphasis on digital media and
emerging technologies. It has papers on Digital Media and Entrepreneurship, Digital Storytelling and
Digital Filmmaking. With the rise of social media and digital platforms, the BAJMC course focuses
on teaching students to create content for these platforms and inculcate entrepreneurial spirit.

Name of the Programme: Bachelor of Arts in Journalism and Mass Communication

Duration of Programme: Four Years (Eight Semesters) Full-Time Programme.
Eligibility: 10+2 pass.

Multi-disciplinary Courses:
The Programme offers 9 credits of the following multi-disciplinary courses from the disciplines of
Business Management, Applied Science, Law:

 Principles of Management
 Cyber Security and Law
 Gender Justice and Feminist Jurisprudence
(To be offered by other schools of BGU/Domain)

v
6.3. Vocational Education & Training Courses:
To make the students ready for the job market, the BAJMC Programme offers Vocational Education
and Training Courses under interdisciplinary minor courses. The courses are:

 Photography
 Digital Media
 Mobile Journalism
 Strategic Communication
 Film Appreciation

6.4. Value-added Courses:

Under Value-added courses, the Programme introduces 3 courses in the first year of the Programme:

 Environmental Science (EVS)

 Health and Wellness
 Indian Knowledge System (IKS)

7. Pedagogy: The pedagogy adopted by the BAJMC (H) Programme is student-centric and is
designed to involve academic seriousness and practical application which includes the following:

 Lectures:
For improved learning outcomes, professors incorporate audio-visual aids in their lectures. Our
classroom instruction is conducted by skilled and experienced faculty members who are recognised
for their commitment to teaching and research.

 Project Work:
The students are also given opportunities to learn the practical applications of media concepts and
methods through projects. This forms a part of the internal evaluation in most of the courses.

 Simulations:
The students are to be involved in simulation Reporter on field, studio anchoring, Radio Jockeying,
Television and Radio News reading, quizzes, role plays like director, producer, event manager, editor,
etc. in order to develop analytical and decision-making capabilities. The students face in these
simulation exercises, replicate the kind of situations they would face in the media sphere.

 Lab Experiences:
The cutting-edge Audio Visual labs are very helpful for understanding and practising the workflow
of media industry.

 Interaction with Industry Experts:

As a part of the academic activity, workshops, guest lectures, panel discussions, seminars,
conferences, etc. are organized at regular intervals inviting experts from the industry.

 Case Studies
A valuable instructional tool in classroom teaching, they provide a practical and engaging approach
to bridge the gap between theory and real-world application.

vi
 Experiential Learning
By engaging learners in authentic experiences and encouraging reflection, experiential
learning promotes a meaningful and transformative educational experience.
 Internship
Participating in internships can provide valuable experiences and insights that support
personal and professional growth while building a foundation for future career success.
 Participation in Seminars
Seminars provide a platform for interactive discussions and the exchange of ideas. Students
can engage in thought-provoking conversations, ask questions, and share their own
experiences or insights.
 Co-curricular Activities
Co-curricular activities that complement the academic curriculum, provide students with
opportunities for holistic development outside of the classroom.

vii
1.3 Programme Educational Objectives (PEO)
1.3.1 Programme Educational Objectives of BAJMC (Hons.)
PEO-1: To provide students in-depth knowledge through an analytical approach for making them
industry ready media professionals.
PEO-2: To enhance research aptitude and skills among students for creating effective content as well
as analyzing social trends to provide sustainable solutions for global communication
challenges.
PEO-3: To develop entrepreneurial mindset and skills among students to help them understand the
business aspects of the media sector for enhancing employability.
PEO-4: To develop critical and analytical thinking among students on contemporary global issues,
understanding about Sustainable Development Goals as well as ethical orientation in the
present media ecosystem.

1.3.2 Mapping of PEOs with University Vision Statements

PEO Mission 4
Mission 1 Mission 2 Mission 3
Statements

PEO1: 1
3 1 1

PEO2: 2 3 3 1

PEO3: 2 3 2 2

PEO4: 1 1 1 3

Correlation level 1, 2 and 3 as defined below:

“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

viii
1.3.3 Programme Outcomes (POs):

Students of all undergraduate general degree Programmes at the time of graduation will be able to:

POs

Take informed actions after identifying the assumptions that frame our thinking
and actions, checking out the degree to which these assumptions are accurate and
PO1 Critical Thinking
valid, and looking at our ideas and decisions (intellectual, organisational, and
personal) from different perspectives.

Speak, read, write and listen clearly in person and through electronic media in
Effective
PO2 English and in one Indian language, and make meaning of the world by
Communication
connecting people, ideas, books, media and technology.
Elicit views of others, mediate disagreements and help reach conclusions in
PO3 Social Interaction
group settings.
Demonstrate empathetic social concern and equity-centered national
Effective
PO4 development and the ability to act with an informed awareness of issues and
Citizenship
participate in civic life through volunteering.
Recognise different value systems, including your own, understand the moral
PO5 Ethics
dimensions of your decisions, and accept responsibility for them.
Environment and
PO6 Understand the issues of environmental contexts and sustainable development.
Sustainability
Self-directed and Acquire the ability to engage in independent and life-long learning in the
PO7
Life-long Learning broadest context socio-technological changes.
Understand the nature and concept of modern media landscape and acquire
PSO1
knowledge about tools and technologies appropriate for the profession.

Create, select and apply appropriate tools, techniques, resources to solve real-life
PSO2 problem and produce a portfolio of work that demonstrates their competence in
the craft of Journalism, PR and Advertising.

Develop contemporary skills including digital skills for creating compelling

PSO3 content and develop a strong foundation of accurate storytelling through multiple
media formats.
Understand contemporary issues, latest trends in journalism and mass
communication and gain technological competency to disseminate news and
PSO4
synthesize information to respond immediately to real world information
challenges including industrial, environmental and societal problems.

ix
1.3.4 Mapping of Program Outcome Vs Program Educational Objectives
Mapping PEO1 PEO2 PEO3 PEO4
PO1 3 3 2 1
PO2 3 3 2 1
PO3 2 2 3 3
PO4 1 2 2 3
PO5 2 1 2 3
PO6 2 3 2 1
PO7 2 3 3 3
PSO1 3 3 3 2
PSO2 3 3 3 2
PSO3 2 3 3 2
PSO4 3 3 2 3
Correlation level defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

x
 ROGRAMME STRUCTURE & COURSE OUTLINE
Bachelor of Arts in Journalism and Mass Communication
(2024-28)
Subject Teaching Load
S. No. Title of Paper Course Type
Code L T P CH Credit
SEMESTER – I
1 BJMCITC01 Introduction to Communication Major 4 0 0 4 4
2 BJMCPHO02 Photography Minor 3 0 2 6 4
3 BJMCPOM05 Principles of Management MDC 3
4 BJMCPWR03 Professional Writing AEC 2 1 1 4 3
5 BJMCICL04 Introduction To Camera And Lighting SEC 1 2 2 5 3
6 1002 Environmental Science 3 0 0 3 2
Value-Added
7 1001 Health and wellness 1 0 0 1 1
TOTAL 20
SEMESTER – II
1 BJMCPJO05 Print Journalism Major 2 2 2 6 4
2 BJMCDGM06 Digital Media Minor 3 0 2 5 4
3 MDC-2002 Cyber Security and Law MDC 3
4 BJMCELS07 English Language Skill AEC 2 0 2 4 3
5 BJMCAVE08 Audio Visual Editing SEC 1 2 2 5 3
6 1003 Indian Knowledge System VAC 3 0 0 3 3
TOTAL 20
SEMESTER - III
1 BJMCTRJ09 Broadcast Communication Major 2 2 2 6 4
2 BJMCMCS10 Media and Cultural Studies Minor 4
3 BJMCHCM22 Health Communication Minor 3 0 2 5 4
4 BJMCGJT40 Gender Justice and Feminist MDC 3
Jurisprudence
BJMCSPD12 Soft Skills and Personality
5 AEC 1 0 2 3 2
Development
6 BJMCRJK13 Radio Jockeying SEC 1 0 4 5 3
TOTAL 20
SEMESTER - IV
1 BJMCPRE14 Public Relations Major 4 0 0 4 4
2 BJMCADV15 Advertising Major 4 0 0 4 4
3 BJMCDJL16 Data Journalism Major 4 0 0 4 4
4 BJMCDCM17 Development Communication Major 4 0 0 4 4
5 BJMCMOJ38 Mobile Journalism Minor 3 0 2 5 4
TOTAL 20
SEMESTER - V
1 BJMCDST19 Digital Storytelling Major 3 0 2 5 4
2 BJMCMLE20 Media Laws And Ethics Major 3 0 2 5 4
3 BJMCDFM21 Digital Filmmaking Major 2 0 4 6 4
4 BJMCSTC39 Strategic Communication Major 3 0 2 5 4
5 BJMCIPR23 Internship & Project Project 2
Project
6 BJMCCEN24 Community Engagement 2

TOTAL 20

1
 SEMESTER – VI
1 BJMCEVM25 Event Management Major 3 0 2 5 4
2 BJMCEOM26 Entertainment and OTT Media Major 4 0 0 4 4
BJMCBCM27 Brand Communication and
3 Major 4 0 0 4 4
Management
4 BJMCMIM28 Media Industry and Management Major 4 0 0 4 4
5 BJMCFAP29 Film Appreciation Minor 4 0 0 4 4
TOTAL 20
SEMESTER – VII
1 BJMCMRE30 Media Research Major 4 0 0 4 4
2 BJMCDHM31 Digital Humanities Major 4 0 0 4 4
3 BJMCGCM32 Global Communication Major 4 0 0 4 4
4 BJMCMAG33 Media Advocacy and Governance Major 4 0 0 4 4
5 BJMCMSO34 Media Sociology Minor 4 0 0 4 4
TOTAL 20
SEMESTER – VIII
1 BJMCRET35 Research Ethics Major 4 0 0 4 4
2 BJMCDME36 Digital Media &Entrepreneurship Minor 4 0 0 4 4
3 BJMCDIS37 Dissertation Dissertation 0 0 0 0 12
TOTAL 20
GRAND TOTAL 160

Semester-Wise Distribution of Type of Courses

Types of Course Sem-I Sem-II Sem-III Sem-IV Sem-V Sem-VI Sem-VII Sem-VIII Total Credits
Major 1 1 1 4 4 4 4 1 20 80
Minor 1 1 1 1 1 1 1 1 8 32
Multi-Disciplinary
Course 1 1 1 3 9
Ability Enhancement
Course 1 1 1 3 8
Skill Enhancement
Course 1 1 1 3 9
Value Added Course 2 1 3 6
Internship 1 1 2
Community
Engagement Project
1 1 2
Dissertation 1 1 12
TOTAL 7 6 5 5 7 5 5 3 43 160

2
 Total Credit Points
Types of Course No. of Papers Credit Total
Major 20 80 80
Minor 8 32 32
Multi-Disciplinary Course 3 9 9
Ability Enhancement Course 3 8 8
Skill Enhancement Course 3 9 9
Value Added Course 3 6 6
Internship & Project 1 2 2
Community Engagement Project 1 2 2
Dissertation 1 12 12
TOTAL 43 160 160

3
 PROGRAMME STRUCTURE & COURSE OUTLINE
Bachelor of Arts in Journalism and Mass Communication
Teaching Load
S. No. Subject Code Title of Paper Course Type
L T P CH Credit
SEMESTER - I
1 BJMCITC01 Introduction to Communication Major 4 0 0 4 4
2 BJMCPHO02 Photography Minor 3 0 2 5 4
3 BJMCPOM05 Principles of Management MDC 3
4 BJMCPWR03 Professional Writing AEC 2 0 2 4 3
Introduction To Camera And
5 BJMCICL04 SEC 2 0 2 4 3
Lighting
6 1002 Environmental Science 2 0 0 2 2
VAC
7 1001 Health and Wellness 1 0 0 1 1
TOTAL 20

4
 SYLLABUS
Semester I

Course Title Introduction to Communication

Course Code BJMCITC01

Credit 4
Contact Hours
4-0-0
(L-T-P)
Course Type Major

The objectives of this course are

 To make students understand the importance of mass communication in the present
practice of mediated communication.
 To make students understand the normative perspective of media practice.
Course Objective
 To enable students comprehend the various theories associated with mass
communication.
 To develop a critical perspective about the process of mass communication.
 To recognize the models for transmission of mediated communication.
After completion of this course, students will be able to:
CO1: Understand the contemporary manifestation of media
CO2: Apply the learnings in media practice.
Course Outcome (CO)
CO3: Design a communication model to understand media use and its effects.
CO4: Analyze the media’s communicative potential through everyday examples.
CO5: Develop a deep understanding of the role and influence of media.
COURSE OUTLINE
Module Description CO Mapping
Mobile phones, Television, X (Twitter), Instagram, YouTube, The
I Internet, discussion around media and everyday life, Discussions around CO1
mediated and non- mediated communication.
Forms of Communication, Levels of Communication, Mass
II Communication and its Process Normative Theories of the Press CO2
Media and the Public Sphere.
Direct Effects; Mass Society Theory, Propaganda, Limited Effects;
III Individual Difference Theory, Personal Influence Theory, Digital CO3
influencers in the contemporary world
Cultural Effects: Agenda Setting, Spiral of Silence, Cultivation
IV Analysis Critique of the effects paradigm and emergence of alternative CO4
paradigm.
V Four Models of Communication: transmission models, ritual or CO5
expressive models, publicity model, reception model.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

5
 Text Books and References
Text Books:
1. Dennis, Mcquail, Mass Communication Theory, Sage Publication, New Delhi.
2. Schramm, W. & Roberts, D. F.,TheProcess and Effects of Mass Communication, Urbana,IL: University of Illinois
Press.
3. Rayudu. C.S., Communication, Himalaya Publishing House, Mumbai
4. Joshi, P.C., Communication & Nation – Building – Perspective and Policy, Publication Division, New Delhi.
5. Malhan P.N., Communication Media, Yesterday, Today and Tomorrow, Publication Division, New Delhi.
6. Agee, Warren K., Ault Philip H., Introduction to Mas Communication, Oxford & IBH Publishing Company, New Delhi
References:
1. Narayan Sunetra Sen, Globalization and Television, Oxford University Press Delhi.

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level
Lecture and Quiz, assignments, tests, small course projects, K1, K2
I CO1
presentation seminar, group discussions, case analysis,
Quiz, assignments, tests, small course projects,
Lecture and
II CO2 seminar, group discussions, field visit, case K3
presentation
analysis,
Lecture and Quiz, assignments, tests, small course projects,
III CO3 K6
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
IV CO4 K4, K5
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
V CO5 K3
presentation seminar,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 3 2 1 1 2 3 1 2 3
BJMCITC01: CO2 3 3 2 2 2 1 2 3 1 2 3
Introduction to Mass CO3 3 2 3 1 2 1 2 3 3 2 2
Communication CO4 1 1 2 3 2 3 2 2 3 3 1
CO5 2 3 2 2 2 2 3 3 3 2 3
Average 2 2.4 2.4 2 1.8 1.6 2.2 2.8 2.2 2.2 2.4
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

6
 SYLLABUS
Semester I

Course Title Photography

Course Code BJMCPHO02

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type Minor
The objectives of this course are
 To make students understand the importance of photography.
 To enable students to creatively use photography in the present time.
Course Objective  To make the student develop a photographer’s eye, for digital photography.
 To make students understand the different genres of digital photography.
 To enable students to start their own photography venture and to develop skills for
photojournalists.
After completion of this course, students will be able to:
CO1: Understand the concepts, importance, and use of photography in the present time.
CO2: Develop capabilities to work in digital photography including DSLR and Smartphone
Course Outcome
photography.
(CO)
CO3: Apply creative technical skills for digital photography.
CO4: Analyze the different genres of digital photography.
CO5: Develop their own photo studios and photography venture.
COURSE OUTLINE

Module Description CO Mapping

Introduction to Image Communication, Importance of Communication,
I Understanding Image, Importance of Image and communication, Human CO1
Eye and Camera.
Introduction to Camera, Understanding Camera, Types of the camera and
II lenses, digital and film camera, Mobile camera, functions and CO2
Importance, Pixel, Aspect ratio, and Image format. Types of shots,
Composition.
Introduction to light, Importance of light in Photography, Types of light,
III Exposer, Depth of field, Depth of Focus, Introduction to studio CO3
photography and outdoor photography, and Photography equipment.
Contemporary Photography Introduction to different genres of
photography, News Photography, Travel Photography, Sports
IV Photography, Photography for digital content, Blog Photography, Nature CO4
Photography, Wildlife Photography, Climate Photography, Event
Photography, Child Photography, and Product Photography.
V Post Production of the image, Creative use of image communication, CO5
Stories through images, photo editing software, and color correction.

Evaluation
Theory and Practical
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

7
 Text Books and References

Text Books:
1-Basic Photography by Michal Langford
References:
1-The Journal of British Photography ,2-Film screening and discussions on Films like -Two, Documenting Reality,
Biography on Raghu Rai, Light on the dark side, etc

Facilitating the achievement of Course Outcomes

Course
Module Bloom’s Taxonomy
Outcome Teaching and Learning Activity Assessment Tools
No. Level
s (Cos)
K2
I CO1 Lecture and presentation Group Discussion

Assignment and studio lab

II CO2 Lecture, presentation, and Practical K3
activities

Lecture, presentation, practical

Assignment and studio lab
III CO3 exercise and film screening, and K3. K6
activities
discussion.
Project Assignment, Field
IV CO4 Lecture and presentation K4
Visit.
Lecture, presentation, and studio
V CO5 Project Assignment. K3,K6
exercise
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
Course Name POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 3 3 3
BJMCPHO02: CO2 3 3 3 2 2
Image CO3 3 1 1 3
Communication CO4 3 3 3 3 3
CO5 3 3 3 3 3
Average
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

8
 SYLLABUS
Semester I

Course Title Principles of Management ( To be offered by Birla School of Management)

BJMCPOM05
Course Code

Credit 3
Contact Hours
(L-T-P)
3-0-0

Course Type MDC

The objectives of this course are:
 to enable students, understand the evolution of management studies;
Course Objective  to help students to understand the roles, challenges, and opportunities of an organization; and
 to help students understand the fundamentals of management process: planning, organizing,
leadership and control from an organizational viewpoint
Upon successful completion of the course the students will be able to:
CO1: Understand the management evolution and how it will affect future managers
CO2: Explain the fundamental terminology and frameworks in the four functions of management:
planning, organizing, leading and controlling
Course Outcome (CO) CO3: Analyse organisational case situations in different functions of management
CO4: Evaluate leadership styles to be able to anticipate the consequences of leadership styles
CO5: Analyse both qualitative and quantitative information to isolate issues and formulate best
control methods

Module Description CO Mapping

Introduction to Management and Organizations
I Definition of Management; Science or Art; Manager vs Entrepreneur; Types of
Managers; Evolution of School of Management; Managerial Roles and skills
Business Organization & Planning
Types of Business Organization- Sole Proprietorship, Partnership, Company-
Public and Private Sector Enterprises; Organization Culture and Environment;
II Current Trends and Issues in Management. Nature and Purpose of Planning-
Planning Process; Types of Planning, Objectives; Setting Objectives, Policies,
Planning Premises, Strategic Management. Planning Tools and Techniques-
Decision Making Steps and Process
Organizing & Staffing
Nature and Purpose of Organizing; Formal and Informal Organization;
Organization Chart, Organization Structure, Types- Line and Staff Authority;
III Departmentalization; Delegation of Authority; Centralization and
Decentralization Job Design- Introduction to Human Resource Management; HR
Planning, Recruitment, Selection, Training and Development, Performance
Management, Career Planning and Management.
Foundations of Individual and Group Behaviour
Motivation-Motivation Theories; Maslow’s Theory, Herzberg Two Factor
IV Theory, ERG Theory, McClelland’s Need Theory, X, Y & Z Theory. Job
Satisfaction; Job Enrichment; Leadership- Types and Theories of Leadership –
Trait Theory, Behavioral Theory (Ohio, Michigan & Managerial Grid
Controlling
System and Process of Controlling- Budgetary and Non-budgetary Control
V Techniques- Introduction to MIS, TQM, Six –Sigma. Use of Computers and IT
in Management Control- Productivity Problems and Management (CPM, PERT);
Control and Performance; Direct and Preventive Control – Reporting.

9
 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
 Vashishth Neeru & Vashishth Vibhuiti. (2019). Principles of Management, Taxman Publication, New Delhi
 L.M. Prasad (2021); Principles & Practices of Management, Sultan Chand & Sons, New Delhi, 10th Edition,
 Harold, K., & Heinz, W. (2018). Essentials of management. Tata Mc Graw Hill.

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level
Understand the Describe and communicate
Lecture and K1, K2
I CO1 the management evolution and how it will
presentation
affect future managers
Conceptually explain the fundamental
Lecture and terminology and frameworks in the four
II CO2 K3
presentation functions of management: planning,
organizing, leading and controlling
Analyse organizational case situations in
Lecture and
III CO3 different functions of K6
presentation
management
Evaluate leadership styles to be able to
Lecture and
IV CO4 anticipate the consequences of leadership K4, K5
presentation
styles
Analyze both qualitative and quantitative
Lecture and
V CO5 information to isolate K3
presentation
issues and formulate best control methods
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 - 2 - 2 1 - 1 - 1 2
CO2 3 2 1 - 2 1 - 2 - - 1
BJMCPOM05 : CO3 3 2 1 - 2 1 - 2 2 3 1
Principles of Management CO4 3 3 2 - 3 2 1 2 1 2 2
CO5 3 3 3 - 1 1 - 3 2 2 1

10
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

11
 SYLLABUS
Batch 2024-2028

Semester I

Course Title Professional Writing

Course Code BJMCPWR03

Credit 3
Contact Hours
2-0-2
(L-T-P)
Course Type AEC
The objectives of this course are:
● To make students understand the basics of professional writing.
● To enable students to design well-rounded media writing.
Course Objective
● To make students understand various forms of writing in media.
● To enable students to understand the purpose of various media content.
● To train students for writing for brands and business enterprises.
After completion of this course, students will be able to:
CO1: Understand the fundamentals of professional writing
CO2: Apply the learnt skills to write journalistic and creative content
Course Outcome (CO) CO3: Develop skills for journalistic and creative writing
CO4: Analyze the different forms and purposes of writing
CO5: Create purposive content for news and corporate organizations

Module Description CO Mapping

Professional Writing: Definition, types and characteristics, Importance CO1
I of professional writing, scope of professional writing, basic elements
of professional writing,7 C’s of professional writing.

Basic elements creative and journalistic writing, Documenting report, CO2

II Vocabulary Building: Overcoming Grammar Problems, Punctuation,
sentence construction.
Essentials of Professional Writing: Is writing an art or a craft? Kinds CO3
of Media Writing: Writing to Inform, Describe and Persuade, The
III ABCD of Media Writing (Accuracy, Brevity, Clarity, Discernment),
writing for newspapers, tabloids and magazines.

Advance writing techniques, format for writing for journal and new CO4
IV media, writing open letters, essay, articles, skits, short stories,
qualities of a good writer.

Difference between creative writing and content writing, Style and CO5
V purpose of writing for brands, Business writing, Making of an ad
copy, blog writing (life style,travel,food,fashion,new trends)

12
 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

References:
 Writing At Work : Professional Writing Skills for People on the Job by Stephen A. Bernhardt
 Professional Writing Skills: A Write it Well Guide by Natasha Terk
 Creative Writing: A Beginner’s Manual by Anjana Neira Dev, Anuradha Marwah, Swati Pal
 Writing That Works, 3rd Edition: How to Communicate Effectively in Business by Kenneth Roman and Joel
Raphaelson
 How To Be A Writer by Ruskin Bond

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

No. Outcomes (Cos) Learning Activity Assessment Tools Level
Lecture and Quiz, assignments, tests, small course projects, K1, K2
I CO1
presentation seminar, group discussions, case analysis,
Quiz, assignments, tests, small course projects,
Lecture and
II CO2 seminar, group discussions, field visit, case K3
presentation
analysis,
Lecture and Quiz, assignments, tests, small course projects,
III CO3 K6
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
IV CO4 K4, K5
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
V CO5 K3
presentation seminar,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7
Course Name
CO1 3 3 2 2 3 2 2
CO2 3 3 2 3 3 1 3
CO3 3 3 3 2 2 3 2
BJMCPWR03: CO4 3 2 2 2 2 1 3
Professional Writing CO5 3 3 3 2 2 1 3
Average 3 2.8 2.4 2.2 2.4 1.6 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

13
 SYLLABUS
School Birla School of Communication

Programme BAJMC (Hons.)

Batch 2022-26

Semester I

Course Title Introduction to Camera and Lighting

Course Code BJMCICL04

Credit 3
Contact Hours
2-0-2
(L-T-P)
Course Type Skill Enhancement Course (SEC)
The objectives of this course are
 To make students understand the basics of camera and lighting
 To make students understand the tools and techniques of camera and lighting.
Course Objective
 To enable students to use the camera for creative perspective
 To develop the students to use the camera properly to produce desired
photographic effects.
After completion of this course, students will be able to:
CO1: Understand the basics of camera and lighting
CO2: Apply the composition principles
Course Outcome (CO)
CO3: Design visual aesthetics in the photographs with lighting
CO4: Analyze to build visual sequences with proper meaning
CO5: Develop the students as professionals in the field.

COURSE OUTLINE

Module Description CO Mapping

Introduction to Camera: evolution of the camera, Camera Parts,
I Types of Still Cameras. Concept of Film Camera, Video Camera, CO1
Digital Camera.

Composition Rules and Principles, Exposure Control, Aperture (Iris),

ISO/Gain, Depth of field and Shutter. Image Sensors. Supporting
Equipment. Lenses, Lens Accessories-Filters, Lens Defects.Digital
II Photography, Pixel & Megapixels, The Art of Black & White & Color CO2
Photography, Basics of Composition and types of Shots and purpose,
Camera Movements(Pan, Tilt, Dolly, Track, Zoom), Shooting for
Editor, News, Documentary, and short films

III Introduction to Light, Importance of light in Photography. Types of CO3

lights. Colour Temperature, White Balance, contrast, shadows
Types of Lights, Use of reflectors, Additive light, Subtractive light,
IV Various Types of light sources and lights, Lighting Techniques, CO4
Three point lighting

14
 V Project: Students must submit a final project for 50 Marks using CO5
various lighting techniques.

Evaluation
Theory & Practical
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
- The Manual of Photography by Ralph E Jacobson, Siddney F Ray and Geoffrey G Attridge – Focal Press.
- Basic Photography. M. Langford (Focal Press, London, 1986).
- The Focal Encyclopaedia of Photography. (Macmillan, New York, 1969).
- Life Library of Photography ‘The Camera’ by the Editors of Time-Life Books.
- Complete Digital Photography by Ben Long.
- Langford's Basic Photography: The guide for serious photographers by Michael Langford, Anna Fox.
- LIFE Guide to Digital Photography: Everything You Need to Shoot Like Pros by Joe McNally, Editors of Life.
- Understanding Exposure, 3rd Edition: How to Shoot Great Photographs with Any Camera by Bryan Peterson.
- Camera: A History of Photography from Daguerreotype to Digital by Todd Gustavson
- The Photographer's Eye: Composition and Design for Better Digital Photos by Michael Freeman
- The Photographer's Mind: Creative Thinking for Better Digital Photos by Michael Freeman
References:
- Arena, Syl. Lighting for Digital Photography. Pearson Education, 2012.
- Kenaan, Hagi. Photography and Its Shadow. 2020.
- McKenzie, Joy, and Daniel Overturf. Artificial Lighting for Photography. Cengage Learning, 2009.
- Perello, Ibarionex. Chasing the Light. Pearson Education, 2011.
- Valenzuela, Roberto. Picture Perfect Lighting. Rocky Nook, Inc., 2015.

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)
Quiz, assignments, tests, small
course projects, seminars, K2
I CO1 Lecture and Presentations
group discussions, field visits,
analysis, term paper
Quiz, assignments, tests, small
course projects, seminars,
II CO2 Lecture, presentation K3
group discussions, field visits,
analysis, term paper
Quiz, assignments, tests, small
III CO3 Lecture and Presentations K6
course projects, seminars,
assignments, tests, small
IV CO4 Lecture and Presentations K4
course projects,
V CO5 Lecture and Presentations Projects and Assignment K3, K6
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

15
CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 2 3 2 2 3 2 3 2 3 3 3
BJMCICL04: CO2 3 2 2 3 3 2 3 2 3 3 3
Introduction to CO3 3 3 3 2 3 2 3 2 3 3 3
Camera and Lighting CO4 3 2 2 3 3 2 3 2 3 3 3
CO5 3 2 2 3 3 2 3 2 3 3 3
Average 2.8 2.4 2.2 2.6 3 2 3 2 3 3 3
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

16
 SYLLABUS
Semester I

Course Title Environmental Science

Course Code 1002

Credit 2
Contact Hours 2-0-0
(L-T-P)
Course Type Value Added Course
The objectives of this course are
 To make students learn concepts, key issues and specific problems involved in
designing a project with respect to ecosystem.
 To create awareness on environmental issues and their possible repercussions.
Course Objective  To discuss the significance of carbon footprints
 To acquire skill and knowledge in assessing and dealing with legal (both command &
control and economic) instruments and societal obligations for environmental protection
and sustainability
 To educate the basic concepts of disasters and build skills to respond to disaster.
At the end of this course the learner will be able to;
CO1. Analyze various issues vis-à-vis natural and technological remedies with respect
to ecosystem restoration;
Course Outcome CO2. Describe the environmental issues and their possible repercussions;
(CO) CO3. Interpret significance of carbon footprints;
CO4.Develop ability in analyzing current challenges & opportunities for environmental
protection and searching career prospects
CO5. Understand the basic concepts of disasters and build skills to respond to disaster.

COURSE OUTLINE

Module Description CO Mapping

Environmental Studies: Scope and importance, multidisciplinary
nature; Ecosystems; Structure & function of ecosystem; Forest,
I Grassland, Desert and aquatic ecosystem; Energy flow in an CO1
ecosystem; food chain, food webs and ecological succession; Concept
of sustainability and sustainable development
Natural Resources: Energy Resources (Renewable and non-renewable
Resources), Forest Resources, Deforestation: Causes and control
II mechanism; impact of mining, construction of dams on natural CO2
environment, forests, biodiversity and tribal population; Land resources
and land use change, Land degradation, Soil erosion and desertification;
Water resources; Wildlife resources
Levels of biological diversity: genetic, species and ecosystem diversity;
Biogeographic Zones of India; Biodiversity patterns and global
III biodiversity hotspots. India as a mega-biodiversity nation; endangered CO3
and endemic species of India. Threats to biodiversity: Habitat loss,
poaching of wildlife, Man-wildlife conflicts, biological invasions;
Conservation of biodiversity: In-situ and Ex-situ conservation of

17
 biodiversity; Ecosystem and biodiversity services: Ecological, economic,
social, ethical, aesthetic and informational value, Basic fundamentals on
carbon footprint
Environmental pollution: types, effects and control/management; Air,
Water, Soil, Noise pollution, Waste (Solid waste & E-waste); Global
warming, Climate Change, Ozone layer depletion, Montreal & Kyoto
Protocol. Convention on Biological diversity (CBD).
Salient Features of legal provisions to address environmental concerns (in
IV respect of resources and pollution): Water (Prevention and control of CO4
pollution) Act, 1974; Air (Prevention and control of pollution) Act, 1981;
Environmental (Protection) Act, 1986, Environmental Impact
Assessment Notification, 2006; Wildlife (Protection) Act, 1972; Forest
(Conservation) Act, 1980; National Green Tribunal, Environmental
Ethics. Corporate Environmental Responsibility
Definition and types of disaster: floods, earthquake, cyclone and
landslide, principles of disaster management, Disaster Management
V cycle, Disaster management policy, National and State Bodies for CO5
Disaster Management, Application of ICT in disaster management, Case
Studies on successful Disaster Management.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
1. Basu, M., & Xavier, S. (2016). Fundamentals of Environmental Studies. Cambridge: Cambridge University Press.
2. Basu, R. N. (2000). Environment. University of Calcutta. CSE India. (ND). Understanding EIA
https://www.cseindia.org/understanding-eia-383.
3. Enger. E., & Smith, B. (2010). Environmental Science: A Study of Interrelationships, Publisher: McGraw Hill Higher
Education.
4. Kumar, S., & Kumar, B. S. (2016). Green Business Management. Hyderabad: Thakur Publishing Pvt. Ltd.
5. Mitra, A. K., & Chakraborty, R. (2016). Introduction to Environmental Studies. Kolkata: Book Syndicate Pvt. Ltd.
6. Winston, A. (2009). Energize Employees with Green Strategy. Boston: Harvard Business School Publishing.
7. Disaster Management Guidelines, GOI-UND Disaster Risk Program (2009-2012)
8. Damon, P. Copola, (2006) Introduction to International Disaster Management, Butterworth Heineman.
9. Gupta A.K., Niar S.S and Chatterjee S. (2013) Disaster management and Risk Reduction, Role of Environmental Knowledge
Narosa Publishing House, Delhi.
10. Murthy D.B.N. (2012) Disaster Management, Deep and Deep Publication PVT. Ltd. New Delhi.
11. Modh S. (2010) Managing Natural Disasters, Mac Millan publishers India LTD

Facilitating the achievement of Course Outcomes

Course
Module Bloom’s
Outcome Teaching and Learning Activity Assessment Tools
No. Taxonomy Level
s (Cos)
Lecture, presentation, and Practical Project, Assignment, Field
I CO1 K1,K2
Visit, tests

18
 Lecture, presentation, and Practical Project, Assignment, Field
II CO2 Visit, tests K1,K2

Lecture, presentation, and Practical Project, Assignment, Field

III CO3 K1,K2,K3
Visit, tests
Lecture, presentation, and Practical Project, Assignment, Field
IV CO4 K2,K3,K4
Visit, tests
Lecture, presentation, and Practical Project, Assignment, Field
V CO5 K5,K6
Visit, tests
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 1 3 2 2 2 3 3 1 1 3
1002:
Environmental CO2 3 3 2 2 3 1 3 2 2 2 3
Science CO3 2 2 3 1 3 3 2 2 2 2 2
CO4 2 3 3 2 3 2 3 2 3 3 2
CO5 3 3 3 2 2 2 3 3 3 3 3
Average 2.6 2.4 2.8 1.8 2.6 2.0 2.8 2.4 2.2 2.2 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

19
 SYLLABUS
Semester I

Course Title Health and Wellness

1001
Course Code

Credit 1
Contact Hours 1-0-0
(L-T-P)
Course Type Value Added Course
The objectives of this course are
 explain the importance of regular exercise and how it may even help clear away plaques
that contribute to Alzheimer's disease
 reveal the importance of sleep — and the sleep stage that's most important for memory
 help a student manage stress and explains why comfort foods are "comforting"
Course Objective
 show the importance of staying socially active — it may help delay dementia
 assist in creating a safe, well-rounded exercise plan — one that fits your life and that
you will be likely to stick with
 help discover the right blend of exercises which incorporates aerobic workouts, as well
as stretching and strength-building exercise routines
At the end of this course, the learner will be able to;
 CO1: Learn the aerobic workouts for better cardiovascular health
Course Outcome
 CO2: Apply techniques for maximising the exercise’s benefits and Meditation
(CO)
 CO3: Make exercising a part of a healthy lifestyle
 CO4: Apply the right posture from ancient Yoga and plan for a diet
COURSE OUTLINE
Module Description CO Mapping
Introduction
I Course overview, Exercise: What and how much? Creating your workout plan, CO1
A word about posture, Key terms you’ll want to know, Safety first
Basic Exercising
II Getting Started with Cardio Exercise, workout with arm sweeps, workout with CO2
resistance bands, Chest punch, Sword pull, Two-handed pull down, Triceps
pull, Biceps curl
Benefits of Exercise
III Benefits of Exercise, exercise prevents cardiovascular disease, Exercise helps CO3
fight diabetes, What happens when you exercise? Basic Yoga from Home

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

20
 Text Books and References
Text Books:
Text Book
 H. Benson and E. Stuart (2021). The Wellness Book: The Comprehensive Guide
to Maintaining Health and Treating Stress-Related Illness, Amazon
Other Readings
- B.L. Seaward (2022). Health and Wellness Journal Workbook, Amazon

Facilitating the achievement of Course Outcomes

Course
Module Bloom’s
Outcome Teaching and Learning Activity Assessment Tools
No. s (Cos) Taxonomy Level
Lecture, presentation, and Practical Project, Assignment, Field
I CO1 K1,K2
Visit, tests
Lecture, presentation, and Practical Project, Assignment, Field
II CO2 Visit, tests K1,K2

Lecture, presentation, and Practical Project, Assignment, Field

III CO3 K1,K2,K3
Visit, tests
Lecture, presentation, and Practical Project, Assignment, Field
IV CO4 K2,K3,K4
Visit, tests
Lecture, presentation, and Practical Project, Assignment, Field
V CO5 K5,K6
Visit, tests
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 1 3 3 2 2
CO2 2 3 3 3 1 1 2
1001: CO3 3 2 1 2
Health and wellness
CO4 2 3 3 3 1 2
CO5 2 3 2 3 1 1
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

21
 PROGRAMME STRUCTURE & COURSE OUTLINE
Bachelor of Arts in Journalism and Mass Communication
Teaching Load
S. No. Subject Code Title of Paper Course Type
L T P CH Credit
SEMESTER - II
1 BJMCPJO05 Print Journalism Major 3 0 2 5 4
2 BJMCDGM06 Digital media Minor 3 0 2 5 4
3 MDC-2002 Cyber Security and Law MDC 3
4 BJMCELS07 English Language Skill AEC 2 0 2 4 3
5 BJMCAVE08 Audio-Visual Editing SEC 2 0 2 4 3
6 1003 Indian Knowledge System Value-Added 3 0 0 3 3
TOTAL 20

22
 SYLLABUS
Semester II

Course Title Print Journalism

Course Code BJMCPJO05

Credit 4
Contact Hours 3-0-2
(L-T-P)
Course Type Major
The objectives of this course are
To make students understand basics of print journalism.
To make students understand the structure of newspaper report writing.
Course Objective To make students understand different forms of print media writing such as features, articles,
columns, reviews.
To enable students to have a fair idea of writing editorials.
To develop the skills of writing for magazine.
After completion of this course, students will be able to:
CO1: Understand the fundamentals of print media.
CO2: Apply the learnt skills to write news reports.
Course Outcome (CO) CO3: Develop skills for writing features and columns.
CO4: Analyze the different forms of print media writing.
CO5: Develop various kinds of report for a magazine.

COURSE OUTLINE
Module Description CO Mapping
Print Journalism: Evolution and growth of print journalism in India
I and abroad. Early newspaper in India, The role of newspapers in CO1
cultural awakening and freedom movement. Eminent journalist and
their contribution to print journalism.
Writing for Newspaper- News: - Definition, Purpose, Importance of
news, structure of news, Inverted Pyramid style of news writing.
Various types of leads/intros, Headline writing: Types & Function, 5Ws
II and 1H of news writing, Ingredients of News. Objectivity and ethical CO2
aspects of news. News sense and News value. Objective Reporting,
Investigative Reporting and Interpretative reporting, Specialized
reporting.
Feature: How it’s different from News, Basic principles of feature
III writing, Writing feature on trending topics, great personalities. CO3
Columns- Definition, Importance of column in newspaper, Columnist,
Interests areas and specialization.
Editorial and Opinion: Importance of edit page, place of opinion in a
newspaper, concept of op-ed page; form, purpose and style of editorial
IV writing and letter to the editor. CO4
Interview: Importance of Interview, Interviewing for news stories and
features; on the spot interviews, profile interviews, common man and
celebrities; Interviewing techniques.

23
 The Craft of Magazine Writing: How is magazine writing and
reporting different from reporting shorter stories and hard news? Basic
types and features of magazine reporting, elements of good magazine
V stories, types of magazines, popular magazines. CO5
Assignment: The students will be given two written assignments from
each unit, which will be continuously evaluated throughout the
semester.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
- Sreedharan, V.S., How to Write Correct English, New Delhi: Goodwill Publications, New Delhi. 7. Stovall, J.G.,
Writing for the Mass Media, NJ: Prentice Hall, 2009.
- Pal Rajenda and J.S Koriahalli. Essentials of English and Business Communication, S. Chand.
- Robey, L Cora New Handbook of Basic Writing Skills, Hardcourt College Pb. Orlando.
- Taylor, Shirley Communication for Business, Pearson Education Ltd., Edinburgh Gate, Hareon
- Hornby, A.S., Guide to Patterns and Usage in English, ELBS, New Delhi: Oxford University press, 1977.
References:
- M V Kamath Modern Journalism, Vikas Publishing House, New Delhi
- M L Stein and Susan F. Peterno The News Writers’ Handbook, Surjeet Publication, New Delhi
- George A Hough News Writing, Kanishka Publication, New Delhi
- Jan R. Hakemulder, Ray Ac De News Reporting and Editing, Anmol Publications Pvt. Ltd. New Delhi
- M K Joseph Basic Source Material for News Writing, Anmol Publications Pvt. Ltd. New Delhi
- Wainwright David Journalism made Simple, Rupa & Company New Delhi
- Hohnberg John The Professional Journalist, Oxford Publishing Co. Pvt. Ltd., New Delhi

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level
Lecture and Quiz, assignments, tests, small course projects, K1, K2
I CO1
presentation seminar, group discussions, case analysis,
Quiz, assignments, tests, small course projects,
Lecture and
II CO2 seminar, group discussions, field visit, case K3
presentation
analysis,
Lecture and Quiz, assignments, tests, small course projects,
III CO3 K6
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
IV CO4 K4, K5
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
V CO5 K3
presentation seminar,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

24
CO, PO & PSO MAPPING:

Course Code and

Pos/ Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 1 2 3 2 3 3 3 3 3
CO2 3 3 1 2 2 2 3 2 3 2 3
BJMCPJO05 : CO3 3 3 1 2 2 2 3 2 3 2 3
Print Journalism CO4 3 3 2 3 2 3 2 2 2 2 3
CO5 3 2 3 2 2 3 3 2 3 3 3
Average 3 2.8 1.6 2.2 2.2 2.4 2.8 2.2 2.8 2.4 3
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

25
 SYLLABUS
Semester II

Course Title Digital Media

Course Code BJMCDGM06

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type Minor
The objectives of this course are
To make students understand the concept of the Internet
Course Objective To make students understand the implications of Digital Media
To enable students to do the hands-on practice of Social Media
To develop their own blogs and social media handles
After completion of this course, students will be able to:
CO1: Understand the concept of the Internet
CO2: Apply the knowledge of Digital Media
Course Outcome (CO)
CO3: Design their own social media posts
CO4: Analyze the social media networks
CO5: Develop their own portfolio websites.
COURSE OUTLINE
Module Description CO Mapping
Origin of the Internet and Digital Media(New Media), WWW,
Website-Types, E-mail, Social Construction of Technology, Digital
I inequalities – Digital Divide and Access, Economy of New Media - CO1
Intellectual value; digital media ethics, new media and popular
culture.
Characteristics of Digital (New) Media. How does Digital (New)
II Media different from Traditional Media. Media Convergence, CO2
Integration of Digital Media. Development Communication through
Digital Media.
Social Media Networks: Definition, present scenario, Apps, Digital
III Democracy and people’s participation, Media in Motion(Mobile CO3
devices), Location-Based Services.
Digital Marketing: Internet Advertising, Chatbots, Cloud Technology
and Services in Media. Crowd Funding, Crowd Sourcing and Crowd
IV Seeding. Radio Over Internet Protocol (RoIP), Internet Protocol TV CO4
(IPTV), 5G. Analytics & its application, CMS, SEO, Monetization
Models
Artificial Intelligence: Definition, Goals and Types. AI Applications
V in Media. VR, AR, MR and Metaverse. IoT, Social Media CO5
Management, Social Media Branding.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

26
 Weightage 40 60

Text Books and References

- Text Books:
- Thompson, Derek. Hit Makers: The Science of Popularity in an Age of Distraction. Penguin Press, 2017.
- Webb, Nicholas J. What Customers Crave: How to Create Relevant and Memorable Experiences at Every
Touchpoint. AMACOM, American Management Association, 2017.
- Handley, Ann. Everybody Writes Your Go-to Guide to Creating Ridiculously Good Content. Wiley, 2014.
- Pulizzi, Joe. Epic Content: How to Tell a Different Story, Break through the Clutter, and Win More Customers
by Marketing Less. McGraw-Hill Education, 2014.
- Scott, David Meerman. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases,
and Viral Marketing to Reach Buyers Directly. Fifth edition, John Wiley & Sons, Inc, 2015.
- Jan, Zimmerman. Social Media All-in-One for Dummies, 4th Edition. 4th edition, John Wiley and Sons, 2017.
- Strategy: An Integrated Approach to Online Marketing. 2nd Edition, Kogan Page Ltd, 2019.
- Enge, Eric, et al. The Art of SEO: Mastering Search Engine Optimization. Third edition, O’Reilly, 2015.
- Aydin, Hatice, editor. Digital Marketing Applications. Peter Lang D, 2019
- Scott, David Meerman. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases,
and Viral Marketing to Reach Buyers Directly. Fifth edition, John Wiley & Sons, Inc, 2015.
- Jan, Zimmerman. Social Media All-in-One for Dummies, 4th Edition. 4th edition, John Wiley and Sons, 2017.
- Strategy: An Integrated Approach to Online Marketing. 2nd Edition, Kogan Page Ltd, 2019.
- Enge, Eric, et al. The Art of SEO: Mastering Search Engine Optimization. Third edition, O’Reilly, 2015.
- Aydin, Hatice, editor. Digital Marketing Applications. Peter Lang D, 2019

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Learning Activity Level
Quiz, assignments, tests, small course
Lecture and K2
I CO1 projects, seminars, group discussions,
presentation
field visits, case analysis, term paper
Quiz, assignments, tests, small course
II CO2 Lecture, presentation projects, seminars, group discussions, K3
field visits, case analysis, term paper
Lecture and Quiz, assignments, tests, small course
III CO3 K6
presentation projects, seminars,
Lecture and
IV CO4 assignments, tests, small course projects K4
presentation
Lecture and
V CO5 assignments, tests, small course projects K3, K5
presentation
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
BJMCDGM06 : CO1 2 2 2 3 3 2 2 2 2 2 3
Digital Media CO2 2 2 2 2 3 1 3 2 3 3 3

27
 CO3 2 2 1 2 3 1 3 3 2 2 3
CO4 2 2 1 2 3 1 2 2 2 2 3
CO5 3 3 2 3 3 1 3 2 2 2 3
Average 2.2 2.2 1.6 2.4 3 1.2 2.6 2.2 2.2 2.2 3
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

28
 SYLLABUS
Semester I

Course Title Cyber Security and Law (To be offered by Birla School of Applied Sciences)

Course Code MDC-2002

Credit 3
Contact Hours 3-0-0
(L-T-P)
Course Type MDC

Course Objective The objectives of this course are:

1. To teach the fundamental of Cyber Security and threat landscape

2. To equip students with the technical knowledge and skills needed to protect
and defend against cyber threats,
3. To expose students to governance, regulatory, legal, economic, environmental,
social and ethical contexts of cyber security.
4. To systematically educate the necessity to understand the impact of cyber-
crimes and threats with solutions in a global and societal context.
5. To select suitable ethical principles and commit to professional responsibilities
and human values and contribute value and wealth for the benefit of society.
At the end of the course students will be able to: -

CO1. Understand the concepts of cyber-crimes and Cyber security and related issues
Course Outcome (CO) and challenges
CO2. Develop a deeper understanding and familiarity with various types of cyber-
attacks, cyber-crimes, vulnerabilities and remedies thereto;
CO3. Appreciate various privacy and security concerns on online Social media and
understand the reporting procedure of inappropriate content, underlying legal aspects
and best practices for the use of Social media platforms
CO4. Understand the basic concepts related to E-Commerce and digital payments and
become familiar with various digital payment modes and related cyber security
aspects, RBI guidelines and preventive measures against digital payment frauds.
CO5. Apply information security standards compliance standards during software
design and development.

Module
I Introduction to Cyber security
Defining Cyberspace and Overview of Computer and Web- CO1
technology, Architecture of cyberspace, Communication and web
technology, Internet, World wide web, Advent of internet, Internet
infrastructure for data transfer and governance, Internet society,
Regulation of cyberspace, Concept of cyber security, Issues and
challenges of cyber security.
II Cyber crime and Cyber law
CO2
Classification of cyber crimes, Common cyber crimes- cyber
crime targeting computers and mobiles, cyber crime against
women and children, financial frauds, social engineering attacks,
malware and ransomware attacks, zero day and zero click attacks,
29
 Cybercriminals modus-operandi , Reporting of cyber crimes,
Remedial and mitigation measures, Legal perspective of cyber
crime, IT Act 2000 and its amendments, Cyber crime and
offences, Organisations dealing with Cyber crime and Cyber
security in India, Case studies.
III Social Media Overview and Security
Introduction to Social networks. Types of Social media, Social CO3
media platforms, Social media monitoring, Hashtag, Viral content,
Social media marketing, Social media privacy, Challenges,
opportunities and pitfalls in online social network, Security issues
related to social media, Flagging and reporting of inappropriate
content, Laws regarding posting of inappropriate content, Best
practices for the use of Social media, Case studies.
IV Commerce and Digital Payments
Definition of E- Commerce, Main components of E-Commerce,
CO4
Elements of E-Commerce security, E-Commerce threats, E-
Commerce security best practices, Introduction to digital
payments, Components of digital payment and stake
holders, Modes of digital payments- Banking Cards, Unified
Payment Interface (UPI), e-Wallets, Unstructured Supplementary
Service Data (USSD), Aadhar enabled payments, Digital
payments related common frauds and preventive measures. RBI
guidelines on digital payments and customer protection in
unauthorised banking transactions. Relevant provisions of
Payament Settlement Act,2007.
V Digital Devices Security , Tools and Technologies for Cyber CO5
Security
End Point device and Mobile phone security, Password policy,
Security patch management, Data backup, Downloading and
management of third party software, Device security policy, Cyber
Security best practices, Significance of host firewall and Ant-
virus, Management of host firewall and Anti-virus, Wi-Fi security,
Configuration of basic security policy and permissions.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

30
 1. R. C. Mishra, Cyber Crime Impact in the New Millennium, Press. Edition 2010.
2. Sumit Belapure and Nina Godbole, Cyber Security Understanding Cyber Crimes, Computer Forensics
and Legal Perspectives, Wiley India Pvt. Ltd. (First Edition, 2011)
3. Henry A Oliver, Security in the Digital Age: Social Media Security Threats and Vulnerabilities, Create
Space Independent Publishing Platform. (Pearson , 13th November, 2001)
4. Elisa M. Awad, Electronic Commerce, Prentice Hall of India Pvt. Ltd.
5. Kumar K., Cyber Laws: Intellectual Property & E-Commerce Security, Dominant Publishers.
6. Eric, Cole, Ronald Krutz, James W. Conley, Network Security Bible, 2nd Edition, Wiley India Pvt. Ltd.
7. E. Maiwad, Fundamentals of Network Security, McGraw Hill.

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level
Lectures, case Quiz, Assignments, Written-test
I CO1 discussion K2
Quiz, Assignments, Presentations, Written-test
Lectures, case
II CO2 K4
discussion
Lectures, case Quiz, Assignments, Presentations, Written-test
III CO3 K3
discussion
Lectures, case Quiz, Assignments, Presentations, Written-test
IV CO4 K2, K5
discussion
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 2 2 2 1 - 1

CO2 3 3 - 2 -
1
-
MDC-2002 : CO3 3 3 2 2 1
Cyber Security and Law 1
CO4 3 3 - 2 -
2 2
Average 2.75 2.5 1 2 0.5
0.5 1.25
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

31
 SYLLABUS
Semester II

Course Title English Language Skill

BJMCELS07
Course Code

Credit 3
Contact Hours
2-0-2
(L-T-P)
Course Type AEC
The objectives of this course are to:
- develop the student’s English language proficiency by focusing on the four language
Course Objective skills of Listening, Speaking, Reading and Writing;
- strengthen their real-time language use in social & professional contexts
- develop the ability to use technology in speaking & writing
After completion of this course, students will be able to:
CO1: Apply the skills of Active Listening with the purpose of being able to understand and
infer for effective communication
CO2: Apply the principles of fluency & accuracy to be able to speak clearly & coherently
in social & professional contexts in one-to one & group situations
Course Outcome (CO)
CO3: Determine the main idea, summarise the texts in their own words & interpret the
information from charts & graphs
CO4: Demonstrate the principles of effective writing & three-step writing process in
writing expository paragraphs
CO5: Apply the latest technology for classroom presentation
COURSE CONTENT
Module Description CO Mapping
Mastering Listening Skills
I Introduction to the language skills; Listening -What and How, Listening CO1
Proficiency (IELTS); Listening Practice (IELTS); Note-taking; Critical
Listening; Active Listening Skills
Improving Oral Proficiency in English
II Language Functions: Introducing, Describing, Narrating (story-telling); CO2
Planning, Asking and Giving Information; Instructing; Expressing Opinions
Critical Comprehension Skills
III Reading Comprehension: Scanning & Skimming, Inferential Comprehension; CO3
Interpreting Management Cases; Reading to Summarize: Note Making;
Reading Newspaper (General and Business related) and Responding
Writing Clearly & Coherently
Writing- How of Writing; Three-step Writing process; Brainstorming,
IV Drafting; Getting it Right- Rewriting-Revising & Proofreading; Coherence & CO4
Cohesion; Focus; Writing Expository Paragraphs: Word Choices, Sentence
Structures
Presentation with Technology CO5
V Communication with Technology; Digital Stories; Presentation with
Technology; Communicating through Email

32
 Evaluation
Theory

Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books
- Kumar, Sanjay & Puspa Lata (2018). Communication Skills: A Workbook. OUP. New Delhi
- Mukherjee S. Hory (2016). Business Communication: Connecting Work. Sec. Ed. OUP, New Delhi

References
- Harvard Business Essentials: Business Communication: 9 Steps to Help You Engage Your Audience
- Foundation Course: Language, Literature & Creativity, Orient Black Swan, 2018, University of Delhi

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

No. Outcomes (Cos) Learning Activity Assessment Tools Level
Lecture and Quiz, assignments, tests, small course projects, K1, K2
I CO1
presentation seminar, group discussions, case analysis,
Quiz, assignments, tests, small course projects,
Lecture and
II CO2 seminar, group discussions, field visit, case K3
presentation
analysis,
Lecture and Quiz, assignments, tests, small course projects,
III CO3 K6
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
IV CO4 K4, K5
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
V CO5 K3
presentation seminar,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 2 - 3 - 1 - - 2 2 1 2
CO2 - - 3 - 1 1 - 2 2 1 2
BJMCELS07 :
CO3 - - 3 - - - - 2 2 1 2
English Language Skill
CO4 2 - 3 - - 1 - 2 2 1 2
CO5 2 - 3 - - - 3 2 2 1 2
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

33
 SYLLABUS
Semester II

Course Title Audio Visual Editing

Course Code BJMCAVE08

Credit 3
Contact Hours
2-0-2
(L-T-P)
Course Type SEC
The objectives of this course are
 To make students understand the basics of audio and video
Course Objective  To make students understand the importance of editing
 To enable students to create their own audio and video
 To develop the audio and video clips based on concepts
After completion of this course, students will be able to:
CO1: Understand the basics of editing
CO2: Apply the knowledge of editing skills
Course Outcome (CO) CO3: Design their own content with basic skills
CO4: Analyze the available content for the final product
CO5: Develop their own audio and video content

COURSE OUTLINE

Module Description CO Mapping

Digital Audio – Capturing, Recording, Storage and File formats.
I CO1
Analogue to digital Conversions, Sample Rate, Sample Size
Recording and Editing: Trimming, Splicing and Assembly, Volume
Adjustments, Format Conversions, re-Sampling or Downloading,
II Fade-in and Fade-Outs, Equalizations, Time Stretching, Special CO2
Effects. Mono, Stereo, Looping, and Finalize files. Making Remix
Sound Track.

III Basics of Video and standards of Video Editing, Glossary and CO3
Definitions, Types of Video Editing.
Video Editing –
 Media Management
 Working in the audio and sound design
IV  Effects & transition CO4
 Animation
 Titles
Editing for News, Features and Documentaries, Voice over, BGM,
SFX, Infographics, Motion graphics
34
 Projects: All students must submit two projects at the end of the
semester.
V Audio Editing Project (20 Marks): Students have to edit a 5 minutes CO5
audio project with stock audio or newly recorded audio with stereo
tracks.
Video Editing Project (20 Marks): Students have to edit a 5
minutes Video project with stock footage or newly recorded video
with proper transitions and titles.

Evaluation
Theory & Practical
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 60 40

Text Books and References

Text Books:
1. Anderson, Iain. Final Cut Pro Efficient Editing. Packt Publishing Ltd, 2020.
2. Derry, Roger. PC Audio Editing. CRC Press, 2002.
3. PC Audio Editing with Adobe Audition 2.0. CRC Press, 2012.
4. Dmytryk, Edward. On Film Editing. Routledge, 2018.
5. Goodman, Robert M., and Patrick McGrath. Editing Digital Video. McGraw Hill Professional, 2002.
6. Green, Corey Marie. The Podcaster’s Audio Handbook. Apress, 2021.
7. Hal Leonard Corporation Staff and Hal Leonard Publishing Corporation. WaveLab 6. Steinberg Software, 2007.
8. Hurkman, Alexis Van. Colour Correction Handbook. Pearson Education, 2013.
9. Izhaki, Roey. Mixing Audio. Taylor & Francis, 2012.
10. Jackson, Wallace. Digital Audio Editing Fundamentals. Apress, 2015.
11. Langford, Simon. Digital Audio Editing. CRC Press, 2013.
12. Morris, Tee, and Evo Terra. Podcasting For Dummies. John Wiley & Sons, 2005.
13. Murch, Walter. In the Blink of an Eye. Weidenfeld & Nicolson, 2001.

References:
1. Underdahl, Keith. Digital Video For Dummies. John Wiley & Sons, 2006.
2. Zölzer, Udo. Digital Audio Signal Processing. John Wiley & Sons, 2008.
3. Pittman, Simon. Editing Audio Using Audacity. Createspace Independent Publishing Platform, 2018.
4. Roberts, Charles. Digital Video Editing with Final Cut Express. CRC Press, 2013.
5. Rose, Jay. Producing Great Sound for Film and Video. CRC Press, 2013.
6. Schroder, Carla. The Book of Audacity. No Starch Press, 2011.
7. Stauffer, Todd, and Nina Parikh. Get Creative! The Digital Video Idea Book. 2003.
8. Strong, Jeff. Pro Tools All-in-One for Dummies. John Wiley & Sons, 2012.

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)

35
 Quiz, assignments, tests, small
Lecture, Presentations & hands course projects, seminars, K2
I CO1
on training group discussions, field visits,
case analysis, term paper
Lecture, Presentations & hands Quiz, assignments, tests, small
II CO2 K3
on training course projects, seminars,

group discussions, field visits,

case analysis, term paper

Lecture, Presentations & hands Quiz, assignments, tests, small

III CO3 K6
on training course projects, seminars,
Lecture, Presentations & hands assignments, tests, small
IV CO4 K4
on training course projects, seminars,
Lecture, Presentations & hands
V CO5 Projects and Assignment K3
on training
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and Course
Pos/ Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Name
CO1 2 3 2 2 3 1 3 2 2 2 3
CO2 2 2 2 2 3 1 3 2 2 3 3
CO3 2 3 1 2 3 1 3 2 3 3 3
BJMCAVE08 : CO4 2 3 1 2 3 1 3 2 2 3 3
Audio Visual Editing CO5 2 3 2 2 3 1 3 2 2 3 3
Average 2 2.8 1.6 2 3 1 3 2 2.2 2.8 3
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

36
 SYLLABUS
Semester I

Course Title Indian Knowledge System

1003
Course Code

Credit 3
Contact Hours
3-0-0
(L-T-P)
Course Type Value-Added
The objectives of the course are to:
 impart knowledge and understanding on Indian Knowledge Systems: Origin, Evolution and
Ontological Approach;
Course Objective  promote popularization schemes;
 develop Self Exploration for Personal Effectiveness; and
develop Indian Knowledge System Torchbearers – Ancient and Modern
Upon successful completion of the course the students will be able to:
CO1: To promote interdisciplinary research on all aspects of Indian Knowledge Systems
CO2: Apply strategies to preserve and disseminate Indian Knowledge Systems for further research
Course Outcome (CO) and societal applications
CO3: To sharpen focus by applications of Vedic Wisdom
CO4: Understand ancient Vedic science and Hindu philosophy
COURSE OUTLINE
Module Description CO Mapping
Introduction to IKS
I Ancient Vedic Science, Vedic Wisdom and Salvation route, Holistic
Advancement – Moksa
Concepts and Questions
II Popularization Schemes, Indian Cultural Diaspora, Cultural Ethos,
Management Paradigm of Diversification
Meaning of World Beliefs
III The Hindu Philosophy – Intermediate Level of Spoken Sanskrit, Indian
Manuscripts on Sanskrit – Vyom Sanskrit Pathsala
Rich Heritage
IV Interdisciplinary Research on Hinduism, Spiritualism of the Century, Indian
Knowledge Traditions: Their Past, Present, and Future
Human and Nature
V Management of Natural Resources, Art and Culture of Society, Western
Thoughts and Indian Social Fabric

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
- S.N. Nair, (2020), Echoes of Ancient Indian Wisdom, Ministry of Education, Government of India

37
Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

No. Outcomes (Cos) Learning Activity Assessment Tools Level
Lecture and Quiz, assignments, tests, small course projects, K1, K2
I CO1
presentation seminar, group discussions, case analysis,
Quiz, assignments, tests, small course projects,
Lecture and
II CO2 seminar, group discussions, field visit, case K3
presentation
analysis,
Lecture and Quiz, assignments, tests, small course projects,
III CO3 K6
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
IV CO4 K4, K5
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
V CO5 K3
presentation seminar,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 1 3 3 2 2
CO2 2 3 3 3 1 1 2
1003: CO3 3 2 1 2
Indian Knowledge System
CO4 2 3 3 3 1 2
CO5 2 3 2 3 1 1
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

38
 PROGRAMME STRUCTURE & COURSE OUTLINE
Bachelor of Arts in Journalism and Mass Communication
Teaching Load
S. No. Subject Code Title of Paper Course Type
L T P CH Credit
SEMESTER - III
1 BJMCTRJ09 Broadcast Communication Major 2 0 4 6 4
2 BJMCMCS10 Media and Cultural Studies Minor 4 0 0 4 4
3 BJMCHCM22 Health Communication Minor 3 0 2 5 4
4 Gender Justice and Feminist MDC 3
BJMCGJT40
Jurisprudence
Soft Skills and Personality
5 BJMCSPD12 AEC 1 0 2 3 2
Development
6 BJMCRJK13 Radio Jockeying SEC 1 0 4 5 3
TOTAL 20

39
 SYLLABUS
Semester III

Course Title Broadcast Communication

Course Code BJMCTRJ09

Credit 4
Contact Hours
2-0-4
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the basics of Audio and Video
Course Objective  To make students understand the media production process
 To enable students to produce their own content
 To develop the student future broadcasting journalists
After completion of this course, students will be able to:
CO1: Understand the concept of broadcasting journalism
CO2: Apply the knowledge of the Production process
Course Outcome (CO)
CO3: Design the Audio and Video production
CO4: Analyze the various production levels
CO5: Develop the broadcasting journalists.
COURSE OUTLINE
Module Description CO Mapping
Radio Program Production Tools: Microphones, Head Phones,
I Playouts System, Cables and Connectors. Speakers, Audio Mixer, CO1
Sound Card, Consoles, Selection and Placement of Microphones.
Acoustic Treatment.
Radio Program Formats, Audio Editing: Single Track and Multi-Track,
Mono and Stereo Recording. Basic Principles of Radio News Writing.
II Radio News: Language, word time & presentation. Format of Radio CO2
News and its elements. Qualities of News Reader. Elements of Radio
News (a) Sound effect (b) Recording process (c) Tempo. Types of radio
News Bulletin
An overview of Television Program Production: Evolution of
Television Production, New Trends in Television Production.
III Production Process: Analog to Digital. Production Stages: Pre- CO3
Production, Production and Post Production. Production Crew.
Production Facilities. Scripting Formats.
Production Terminology: Single Vs. Multi Camera Production, Studio
Vs. Location Production.
The concept of ENG and EFP.
IV Production Facilities: Production Coordination, Camera, Microphones, CO4
Switcher and Lightings and Design Elements. Video Effects Directing:
Timing, Running Time, On-the Air Timing, Commands.
Editing Techniques: Linear and Non-Linear Editing Techniques,
Projects:
Radio Programs: News Bulletin, Radio Documentary, Special Audience
V Programs, Docudrama, Radio Magazines, Radio Feature. CO5
TV Programs: TV News Package, News Bulletin, TV Interview, TV
Debate/ Discussion, TV Special Feature,

40
 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
1. Zettl H., Handbook of Television Production, 2008, Cengage Learning, New Delhi
2. Belavadi V, Video Production, 2008, Oxford University Press, New Delhi
3. Grant T., Audio For Single Camera Operation, 2003, Focal Press
4. Erta D Fossard, 2005. Writing and Producing Radio Dramas, New Delhi, Sage Publication.
5. Chaterji P.C.1991. Broadcasting In India, New Delhi Sage Publication.
6. Chandrashekar B.S. 1999. Changing Preferences the Indian Experience in Public Service Broadcasting, Singapore,
AMIC.
7. Luthana H.R. 1986. Broadcasting In India. Publication Division, New Delhi, Govt. of India.
References:
1. D E Fossad, E J Baptiste. 1984. Interactive Radio Instruction, Washington USIAD.
2. Hartwig R.L., Basic TV Technology Digital and Analog, 2005, 4th edition, Focal Press,
3. Millerson G., Effective TV Production, 3rd Edition, Focal Press, 2009

Facilitating the achievement of Course Outcomes

Course
Teaching and Learning Bloom’s Taxonomy
Module No. Outcomes Assessment Tools
Activity Level
(Cos)
Quiz, assignments, tests, small
course projects, seminars, group K1,K2
I CO1 Lecture and presentation
discussions, field visit, case
analysis, term paper
Quiz, assignments, tests, small
course projects, seminars, group
II CO2 Lecture, presentation K3,K5
discussions, field visit, case
analysis, term paper
Quiz, assignments, tests, small
III CO3 Lecture and presentation K3,K5
course projects, seminars,
assignments, tests, small course
IV CO4 Lecture and presentation projects, seminars, field visit, case K4
analysis, term paper, lab activities
V CO5 Lecture and presentation Project assignment. K5,K6
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
BJMCTRJ09 : CO1 1 3 3 2 3 1 3 3 3 3 3
Broadcast CO2 2 3 3 3 3 1 3 2 3 3 3

41
 Communication
CO3 2 3 3 3 3 1 3 2 3 3 3
CO4 2 3 2 2 3 1 3 2 3 2 2
CO5 3 3 3 3 3 1 3 3 3 3 3
Average 2 3 2.8 2.6 3 1 3 2.4 3 2.8 2.8
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

42
 SYLLABUS
Semester III

Course Title Media and Cultural Studies

Course Code BJMCMCS10

Credit 4
Contact Hours 4-0-0
(L-T-P)
Course Type Minor
The objectives of this course are
 To make students understand the concept of culture
Course Objective  To make students understand different processes of cultural value system
 To enable students to explore the rich cultural heritage
 To develop cultural ethics
After completion of this course, students will be able to:
CO1: Understand the relationship between media and culture
CO2: Apply different theories for critical examination.
Course Outcome (CO) CO3: Design different notions of culture
CO4: Analyze cultural hegemony
CO5: Develop the ethical perspectives of media culture
COURSE OUTLINE
Module Description CO Mapping
Understanding Culture, Types of Culture, Mass Culture, Popular
I Culture, Folk Culture Media and Culture, Difference Between Eastern CO1
& Western culture.
Critical Theories, Frankfurt School, Media as Cultural Industries,
II Political Economy, Ideology and Hegemony, culture as social CO2
institution. Globalization effects on Culture Representation of nation,
class, caste and gender issues in Media.
Intercultural Communication–definition, meaning, importance,
III Cultural Symbols in Verbal & Non- Verbal Communication. Modern CO3
Mass Media as Vehicles of Inter-Cultural Communication, barriers in
intercultural communication.
Audiences, Active Audiences Women as Audiences, Sub Cultures;
IV Music and the popular culture, Uses and Gratification Approach, CO4
Fandom
Media and Technologies, folk media as instruments of intercultural
V communication, Folk Media as a form of Mass Culture, Medium is CO5
the Message; New Media and Cultural forms

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

43
 Text Books and References
Text Books:
1. AS Media Studies: An Essential Introduction Edited by Philip Rayner, Peter Wall and Stephen Kruger,
Routledge (Covers Unit II, III, IV and V)
2. John Fiske, 1982, Introduction to Communication Studies, Routledge (Covers Unit II, Ideology and
Meanings and Unit III Signs and codes)
3. Dennis Mc Quail, 2000, (fourth Edition) Mass Communication Theory, London, Sage (Covers Unit IV,
Media Technologies)
4. Baran and Davis, Mass Communication Theory (covers Unit II, III and IV)
5. John Storey. Cultural Theory and Popular Culture: An Introduction. London: Pearson Longman. 2009
6. Kevin Williams, Understanding Media Theory (Covers Unit II, III and IV) Media Cultures by Nick
Stevenson, 2002, Second Edition, SAGE
7. James Clifford, Tony Bennett, Raymond Williams, Stuart Hall, John Storey Short Extracts from writings by
Adorno and Horkheimer, Radway, RolandBarthes, McLuhan
8. Parmar S. Traditional Folk Media in India, 1975, New Delhi, Geka Books

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Activity Level
Quiz, assignments, tests,
Lecture and presentation, group K1, K2
I CO1 seminars, case analysis,
discussions, case study
student presentation
Lecture and presentation, Quiz, assignments, tests,
II CO2 tutorials, group discussions, case seminars, case analysis, K2, K3
study student presentation
Lecture and presentation, Quiz, assignments, tests,
III CO3 tutorials, group discussions, case seminars, case analysis, K6
study student presentation
Lecture and presentation, Quiz, assignments, tests,
IV CO4 tutorials, group discussions, case seminars, case analysis, K4, K5
study student presentation
Quiz, assignments, tests,
Lecture and presentation, group
V CO5 seminars, case analysis, K5, K6
discussions, case study
student presentation
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and POs/
Course Name Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 1 3 2 2 2 3 3 1 1 3
CO2 3 3 2 2 3 1 3 2 2 2 3
BJMCMCS10 : CO3 2 2 3 1 3 3 2 2 2 2 2
Media and Cultural CO4 2 3 3 2 3 2 3 2 3 3 2
Studies CO5 3 3 3 2 2 2 3 3 3 3 3
Average 2.6 2.4 2.8 1.8 2.6 2.0 2.8 2.4 2.2 2.2 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

44
 SYLLABUS
Semester III

Course Title Health Communication

Course Code BJMCHCM22

Credit 4
Contact Hours
4-0-0
(L-T-P)
Course Type Minor
The objectives of this course are
 To make the student understand the importance of Health communication.
 To make students describe health communication as used by several local,
governmental, and international organizations
Course Objective  To enable the skills for creative writing for Health.
 To enable students to Understand the role of communication and its affect in
promoting and maintaining health and wellness for all individuals
 To Develop effective health messages for individuals and publics by
understanding how the media, literacy and policy affect the perceptions of health
After completion of this course, students will be able to:
CO1: Understand the concepts, importance, and use of Health communication in the
present time.
CO2: Apply creative skills for writing and creating Health content for various media
platforms.
Course Outcome (CO) CO3: Design key tools for patients and providers to communicate and listen effectively
by recognizing the barriers and modes of communication between patients and providers.
CO4: Analyse and Create the strategies to target various audiences and health
communities for health communication campaigns.
CO5: Develop written, oral, and graphical communication skills necessary in medical and
public health contexts.

COURSE OUTLINE

Module Description CO Mapping

Introduction to Health Communication, Understanding Health,
I Importance of Health communication, Characteristics and future CO1
prospects of Health communication, Health Communication, and
Behavior Change

II Introduction to Behavior Change Theories, Behavior Change and CO2

Social Determinants of Health, Stages of Change

III Health Belief Model, Social Media and Health Communication, CO3
Health, Cause Marketing, and Corporate Social Responsibility

IV Entertainment Media and Health, Unintended Effects of Health CO4

Messages,

45
 Project – Each student will choose a behavior change theory that has
been discussed in class. The student will provide a written review of
the theory and critically evaluate how well the theory has been
V applied in at least three health communication campaigns. For CO5
example, a student could focus on social norms theory and review
how well the theory has been applied on college campuses to reduce
smoking.

Evaluation
Theory and Practical
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Fishbein, M. & Capella, J.N. (2006). The role of theory in developing effective health communications, Journal of
Communication, S1-S17
2. Rimal, R.N. & Real, K. (2005). How behaviors are influenced by perceived norms: A test of the Theory of Normat
Social Behavior, Communication Research, 389-414. Park, HS, Klein, K.A., Smith, S., & Martell, D. (2009). Sepa
subjective norms, university descriptive and injunctive norms, and U.S. descriptive and injunctive norms for drinki
behavior intentions. Health Communication, 746-751.
3. Bandura (2004) Health Promotion by Social Cognitive Means, Health Education & Behaviour.

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Activity Level
K2
I CO1 Lecture and presentation Group Discussion

Lecture, presentation, and Assignment and studio lab

II CO2 K3
Practical activities

Lecture, presentation, practical Assignment and studio lab

III CO3 K3. K6
exercise, and discussion. activities
Project Assignment, Field
IV CO4 Lecture and presentation K4
Visit.
Lecture, presentation, and studio
V CO5 Project Assignment. K3, K6
exercise
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and Course
Pos/ Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Name
CO1 3 1 2 2 1 1 1 3 1 3
BJMCHCM22 :Health
CO2 3 1 2 1 1 1 2 1
Communication

46
 CO3 3 3 3 3 3 2 2 1
CO4 1 2 2 2 1 1 2
CO5 1 3 3 3 3 3 3 3 3 1
Average 1.4 1.8 2.4 1.6 1 2 1.8 2.2 1 1.2 1.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

47
 SYLLABUS
Semester III

Course Title Gender Justice and Feminist Jurisprudence ( To be offered by the School of Law)

Course Code BJMCGJT40

Credit 4
Contact Hours 4–1-0
(L-T-P)
Course Type MDC

Course Objective The objectives of this course are

 Identify and analyze the main theoretical frameworks that underpin discussions
of gender justice.
 Analyze landmark gender-related legal cases to understand their implications on
jurisprudence.
 Identify biases and assumptions within legal texts and propose alternative
gender-inclusive interpretations.
 Evaluate the effectiveness of legal frameworks in addressing gender-based
violence and discrimination.
 Create hypothetical legal arguments considering gender dynamics in criminal
and civil cases.
 Develop an understanding of the importance of using law as a tool for positive
social change regarding gender justice
Upon successful completion of the course the Students will be able to:
CO1: Students will gain a comprehensive understanding of the concepts, theories, and
historical contexts related to gender justice and jurisprudence.
Course Outcome (CO) CO2: Students will develop the ability to critically analyse legal cases, statutes, and
policies through a gender-sensitive lens.
CO3: Students will explore the intersectionality of gender with other aspects such as
race, class, and sexuality in legal contexts.
CO4: Students will be able to apply gender justice principles to real-world legal
challenges and propose solutions.
CO5: Students will develop an awareness of ethical considerations and social
responsibilities related to gender justice within legal systems.

Module
I Foundations of Gender and Law
Introduction to Gender Justice and Jurisprudence
Understanding key concepts: gender, sex, patriarchy,
intersectionality CO1
Historical overview of gender discrimination and legal responses
Theoretical frameworks: Liberal feminism, radical feminism,
critical legal studies, Socialist/Marxist feminist approaches
II Gender Equality in Constitutional Law
Constitutional guarantees of gender equality
CO2
Equal protection clauses and their interpretation
Gender discrimination vs. affirmative action: legal debates
48
 Comparative analysis of gender equality provisions in different
countries
III Gender and Criminal Justice
Gender-based violence and its legal implications
Laws addressing domestic violence, sexual harassment, and
trafficking
Legal challenges in prosecuting gender-based crimes
CO3
Intersection of gender and criminal sentencing
UN Convention for the Elimination of Discrimination against
Women; UN Human Rights Council Resolution on Human rights.
Gender protective laws, Gender neutral laws, Gender corrective
laws
IV Gender Identity and the Law
Understanding gender identity and transgender rights
Legal recognition of gender identity: Name changes, ID
documents, and more
Discrimination against transgender individuals: Employment, CO4
healthcare, education
Sexual Orientation and Gender Identity, 2011; Human Rights
Council Resolution on sexual orientation and gender identity
Legal debates on gender identity in sports and public spaces
V Gender, Reproductive Justice, and Family Law
Reproductive rights and autonomy, Abortion laws and debates CO5
Maternity and paternity rights, LGBTQ+ rights and adoption

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

 Battered Women and Feminist Lawmaking and the Struggle for Equality by Elizabeth M. Schneider,
Yale University Press, c2000
 Feminist Jurisprudence by Patricia Smith, Oxford University Press, 1993
 Feminist perspectives on law & theory, edited by Janice Richardson and Ralph Sandland, Cavendish,
2000
 Introduction to feminist jurisprudence by Hilaire Barnett, Cavendish Pub., 1998
 Introduction to feminist legal theory by Martha Chamallas, Aspen Publishers, 2003

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level
Lectures, case Quiz, Assignments, Presentations, Written-test K2
I CO1
discussions,
debates

49
 Quiz, Assignments, Presentations, Written-test
Lectures, case
II CO2 K2, K4
discussions,
debates
Lectures, case Quiz, Assignments, Presentations, Written-test
III CO3 discussions, K3, K5
debates
Lectures, case Quiz, Assignments, Presentations, Written-test
IV CO4 K4
discussions,
debates
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 -
3 2 1 2 -
1

CO2 3 3 1 2 -
-
BJMCGJT40 : 1
Gender Justice and CO3 3 3 - 2 2
Feminist Jurisprudence 2 1
CO4 3 3 2 2 2
2 3
CO5
Average 3 2.75 1 2 1
1 1.75
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

50
 SYLLABUS
Semester III

Course Title Soft Skills and Personality Development

Course Code BJMCSPD12

Credit 2
Contact Hours
1-0-2
(L-T-P)
Course Type
The objectives of this course are
 To familiarise learners with the workplace culture and employability skills
 To enable learners to develop an awareness of professional and ethical
responsibilities.
 To equip learners with verbal and non-verbal communication skills which will help
Course Objective
them to deliver audience-appropriate presentations using the strategies learnt
 To develop effective business correspondence skills so as to enable learners to draft
result-oriented reports, e-mails and other work-related documents
 To facilitate the development of soft skills among learners through individual and
collaborative activities, projects and internships
After completion of this course, students will be able to:
CO 1: understanding of workplace culture and employability skills.
CO 2: awareness of their professional and ethical responsibilities.
CO 3: demonstrate verbal and non-verbal communication skills that will enable them to
Course Outcome (CO) deliver presentations effectively.
CO 4: display the skills required to plan, organize and draft, clear, precise, concise and
error-free documents.
CO 5: demonstrate the ability of self-management with confidence by developing
behavioural skills and interpersonal skills.

COURSE OUTLINE
Module Description CO Mapping
Orientation
What are Soft Skills?
Difference between Hard skills and Soft skills
I Why one needs Soft skills CO1
Soft skills and Social, Academic and Professional Career
Understanding job market requirements
Universal Rule of Hiring
Communicating at work
a. Verbal Communication
- Introducing oneself professionally
- Face to Face interaction: Friendly, Politeness and
professional language
II - Appreciation and constructive Feedback (giving and CO2
responding)
- Telephone etiquettes
- Effective listening
- Solicited and unsolicited covering letter
- CV and Resume

51
 - Applications and requests,
- Report writing,
- E-mail etiquette
- Social media Etiquette
- Video conferencing Etiquette
b. Non-verbal Communication
- Visual presentation and perception
- Body language (Kinesics)
- Touch (Haptics), space (Proxemics) and time (Chronemics)
- Communicating Confidence non-verbally
- Non-Verbal professional/business and social etiquette
c. Communicating at Job interviews
- Types of interviews
- Preparatory steps for job interviews
- Dos and Don'ts of JoInterviewsws
- Web interview Etiquette
- Frequently asked questions
Discussion and Presentation
a. Group Discussion
- What is Group discussion?
- Difference between Group Discussion and Debate
- Why is it important in a professional & academic career?
III - Group discussion at workplace CO3
b. Presenting professionally
- Presenting self & Presenting the organisation
- Elevator Pitch
- Meeting and Conference presentation
- Precautions
- Technology embedded presentation
Personal & Emotional Management
a. Personal Management
- SWOC Analysis
IV - Goal Setting & Motivation CO4
- Managing your time
b. Emotional Management
- Emotional intelligence
- Owning up to mistakes
Resilience skills
➢ Coping with inevitable challenges & changes
V ➢ Managing disappointment and dealing with conflict CO5
➢ Ingredients to Resilience
➢ ABC Model of Resilience

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

52
 Text Books and References
Text Books:
- Kumar, Sanjay, and Pushp Lata. Communication Skills. Oxford University Press, 2011.
- Hemphill, Phyllis Davis, Donald W. McCormick, and Robert D. Hemphill. Business communication with
improvement exercises. Pearson College Division, 2001.
- Locker, Kitty O., and Stephen Kyo Kaczmarek. Business communication: Building critical skills. New York: M
Hill Irwin, 2014.
- Murphy, Herta A., Herbert William Hildebrandt, and Jane Powel Thomas. Effective business communicatio
York: McGraw-Hill, 1997.
- Raman, Meenakshi, and Sangeeta Sharma. Technical communication: Principles and practice. New Delhi:
University Press, 2015.
- Kaul, A.. Effective Business Communication. Prentice-Hall of India, 2015.
- Ghosh, B. N. Managing Soft Skills for Personality Development. Tata McGraw Hill. 2017.
- Masters, Ann, and Harold R. Wallace. Personal development for life and work. Cengage Learning, 2010.
- Chauhan, Gajendra Singh, and Sangeeta Sharma. Soft Skills: An Integrated Approach to Maximise Personality
2016.
- Kumar, Sanjay, and Pushp Lata. Communication Skills. Oxford University Press, 2011.
- Burke, Daniel. Improve Your Communication Skills. Maanu Graphics Publishers, 2012
- Maxwell, John C. The 17 indisputable laws of teamwork: Embrace them and empower your team. Harpe
Leadership, 2013.
- Maxwell, John C. Teamwork 101: What every leader needs to know. HarperCollins Leadership, 2009.
- Maxwell, John C. Teamwork makes the dream work. Thomas Nelson, 2002
- Tulgan, Bruce. "Bridging the soft-skills gap." Employment Relations Today 42.4 (2016): 25-33.
- Tulgan, Bruce. Bridging the Soft Skills Gap: How to Teach the Missing Basics to Today’s Young Tal
Macmillan India. 2016.
- Higgins, Jessica. 10 Skills for Effective Business Communication: Practical Strategies from the World's
Leaders. Tycho, 2018.
- Mitra, Barun K. Personality development and soft skills. Vol. 156. Oxford University Press, 2011.
- Swan, Michael, and Catherine Walter. Oxford English grammar course. Oxford University Press, 2011.
- Mohan Krishna & Banerji, Meera. Developing Communication Skills. New Delhi: Macmillan India, 1990.
- Mohan Krishna & Singh, N. P. Speaking English Effectively. New Delhi: Macmillan India, 1999.

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Oucomes Assessment Tools
No. (Cos) Activity Level
Quiz, assignments, tests, small
course projects, seminars, K2
I CO1 Lecture and presentation
group discussions, field visit,
case analysis
Quiz, assignments, tests, small
course projects, seminars,
II CO2 Lecture, presentation K3
group discussions, field visit,
case analysis
Quiz, assignments, tests, small
III CO3 Lecture and presentation K6
course projects, seminar
Quiz, assignments, tests, small
IV CO4 Lecture and presentation K4
course projects, seminars,
Quiz, assignments, tests, small
V CO5 Lecture and presentation K3, K6
course projects, seminars,
Bloom’s Taxonomy:

53
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
Course Name POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 2 1 2 2 1 1 3 1 3
CO2 3 1 2 1 1 2 1
BJMCSPD12 : CO3 3 3 3 3 3 2 2 1
Soft Skills and Personality CO4 1 2 2 1 1 2
Development CO5 1 3 3 3 3 3 3 3 1
Average 1.2 1.8 2.4 2.2 1 0 1.8 2.2 1 1.2 1.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

54
 SYLLABUS
Semester III

Course Title Radio Jockeying

Course Code BJMCRJK13

Credit 3
Contact Hours
1-0-4
(L-T-P)
Course Type Skill Enhancement Course (SEC)
The objectives of this course are
 To make students understand the radio as a medium of communication.
 To make students understand the applications and technical skills required for a radio
Course Objective presenter.
 To enable students to develop their creative skills for radio jockeying.
 To enable students to develop their own style for radio jockeying.
 To make students industry-ready as radio jockeys.
After completion of this course, students will be able to:
CO1: Develop an understanding of the concepts of radio jockeying and the structure and
forms of radio platforms
Course Outcome CO2: Analyze thoroughly the technology and software needed for radio jockeying.
(CO) CO3: Apply their own voice and skill of radio jockeying.
CO4: Demonstrate their creative skills in different formats and styles.
CO5: Join any radio station and start their own online radio portals

COURSE OUTLINE

Module Description CO Mapping

Introduction to the medium, radio as a medium of communication,
I Characteristics, importance, and future prospects, Different radio CO1
platforms, stations, Role of Radio and RJs in the pandemic.

II Introduction to sound, Basics of sound, sound effects, types of mikes, CO2

voice modulation for different platforms, and audio editing software.
Development of Ideas and story, Basics of Writing, writing for the ear,
III language, and dialect, Role of research in radio jockeying. Different radio CO3
program formats for radio jockeying. Popular radio RJs across the globe.
Creative writing, Making the script for radio jockeying, writing for
IV different types of radio programs, human interest stories, Campaigns, and CO4
awareness.
Project –
V Submission of two RJ programs of 2 to 5 minutes in two different CO5
languages.

55
 Evaluation
Theory and Practical
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Radio Production by Robert MacLeish
2. Radio Jockey Handbook Kindle Edition by Simran Kohl
3. Writing for Radio by Annie Caulfield
4. Radio Jockeying And News Anchoring By Aruna Zachariah
5. Bioscope Journal
6. Discussions of different radio programs, online radio portals etc.
7. Workshop on voice modulation

Facilitating the achievement of Course Outcomes

Course Bloom’s
Module
Outcomes Teaching and Learning Activity Assessment Tools Taxonomy
No. (Cos) Level
K2
I CO1 Lecture, presentation, and discussion. Group Discussion
Lecture, presentation, Practical
Assignment and studio lab
II CO2 exercise, Show screening, and K3
activities.
discussion.
Lecture, presentation, practical Assignment and studio lab
III CO3 K3. K6
exercise, workshop. activities
IV CO4 Lecture, presentation and workshop Project Assignment, K4
Lecture, presentation, and studio
V CO5 Project Assignment. K3, K6
exercise
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 2 2 2 3 3 2 3 2 3
BJMCRJK13 : CO2 3 3 2 3 1 2 2 3 2 3 2
Radio Jockeying CO3 2 2 2 2 2 2 3 2 3 2 2
CO4 3 3 3 2 3 2 3 3 2 3 2
CO5 3 3 2 2 2 3 2 3 3 3 2
Average 2.8 2.8 2.2 2.2 2.0 2.4 2.6 2.6 2.6 2.6 2.2
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

56
 PROGRAMME STRUCTURE & COURSE OUTLINE
Bachelor of Arts in Journalism and Mass Communication
Teaching Load
S. No. Subject Code Title of Paper Course Type
L T P CH Credit
SEMESTER - IV
1 BJMCPRE14 Public Relations Major 3 0 2 5 4
2 BJMCADV15 Advertising Major 3 0 2 5 4
3 BJMCDJL16 Data Journalism Major 3 0 2 5 4
4 BJMCDCM17 Development Communication Major 4 0 0 4 4
5 BJMCMOJ38 Mobile Journalism Minor 3 0 2 5 4
TOTAL 20

57
 SYLLABUS
Semester IV

Course Title Public Relations

Course Code BJMCPRE14

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the fundamentals of PR
 To make students understand the distinctive communication function of PR
Course Objective
 To enable students get a perspective on tools of PR
 To enhance the ethical understanding about PR
 To develop perspective on corporate communication and its utility
After completion of this course, students will be able to:
CO1: Understand the nature, functions, history and impact of public relations
CO2: Apply the knowledge to distinguish between PR and other forms of persuasive
Course Outcome (CO) communication
CO3: Design PR strategies
CO4: Analyze ethical implications in the PR sector
CO5: Develop an understanding of corporate communication and CSR
COURSE OUTLINE
Module Description CO Mapping
Public Relations: Meaning and Definitions, Basic elements of PR,
I Nature, role and scope, PR as a tool of modern management –PR CO1
role in the Indian Setting.
PR as distinct forms & other forms of Communication: PR and
II Publicity, Lobbying, Propaganda, Sales Promotion and Advertising, CO2
PR and Corporate Marketing.
Principles and Tools of Public relations, Online Public Relations:
III Tools and Strategies, Organization of Public relations: In house CO3
department versus consultancy.
Managing promotions and functions, PR Campaign-planning,
IV execution, evaluation, Role of PR in Crisis management CO4
Ethical issues in PR-Apex bodies in PR- IPRA and PRSI Code.
Introductions & perspectives on Corporate Communication:
V Importance and functions Elements of corporate communication, CO5
Corporate social responsibility,

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

58
 Text Books and References
Text Books:
1. Dennis L. Wilcose & Glen T, Public Relations, Pearson
2. Cutlip S.M and Center A.H., Effective Public Relations, Prentice Hall
3. Kaul J.M., Noya Prakash, Public Relation in India, Calcutta
4. Social Media Marketing: Strategies for engaging on Facebook, Twitter and other social media, Liana Evans
5. Social Media Marketing: Tracy L. Tuten, Michael R. Solomon, Sage
6. The power of corporate communication; Argenti, Paul A.& Forman, Janis.
References:
1. Van Riel, C. B., &Fombrun, C. J. (2007). Essentials of Corporate Communication: Implementing practices
for effective reputation Management, Routledge.

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Activity Level
Quiz, assignments, tests, small
course projects, seminar, K1, K2
I CO1 Lecture and presentation
group discussions, case
analysis, term paper
Quiz, assignments, tests, small
course projects, seminar,
II CO2 Lecture, presentation K3
group discussions, field visit,
case analysis, term paper
Quiz, assignments, tests, small
III CO3 Lecture and presentation K6
course projects, seminar,
Quiz, assignments, tests, small
IV CO4 Lecture and presentation K4, K5
course projects, seminar,
Quiz, assignments, tests, small
V CO5 Lecture and presentation K3
course projects, seminar,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 1 3 3 3 2 3 3 3 2 3
CO2 3 2 2 1 2 1 2 2 3 3 2
BJMCPRE14 :
Public Relations CO3 3 3 3 2 3 2 3 3 3 3 2
CO4 3 2 2 3 3 3 2 3 3 2 3
CO5 3 2 3 3 3 3 2 3 3 3 3
Average 3 2 2.6 2.4 2.8 2.2 2.4 2.8 3 2.6 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

59
 SYLLABUS
Semester IV

Course Title Advertising

Course Code BJMCADV15

Credit 4
Contact Hours
4-0-0
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the fundamentals of Advertising
 To make students understand the various aspects of advertising
Course Objective  To enable students comprehend the various communication models used in
advertising.
 To develop and create an advertising campaign plan
 To learn the evolving platforms for advertising
After completion of this course, students will be able to:
CO1: Understand the basics of advertising communication.
CO2: Apply the psychological aspects for effective message designing
Course Outcome (CO) CO3: Design a communication model for dissemination of advertising messages
CO4: Analyze strategies for advertising communication
CO5: Develop social media campaign plan
COURSE OUTLINE
Module Description CO Mapping

I Introduction to Advertising, definition, meaning, concept and practice, CO1

history of Advertising, Importance and Functions, types of advertising,
Economic, cultural, Psychological and Social aspects of advertising,
II Types of Media for advertising, Ethical & Regulatory Aspects of CO2
Advertising-Apex Bodies in Advertising-AAAI, ASCI and their codes.

Advertising as a tool of communication, Role of Advertising in

III Marketing mix, PR, Advertising Theories and Models-AIDA model, CO3
DAGMAR Model.
Advertising Campaign: Objectives, Segmentation, Positioning and
Targeting Media selection, Planning, Scheduling, Marketing Strategy,
IV Research and Branding, Advertising Budget, Planning, Creation and CO4
Production. Social Media Marketing, Integrated Marketing
Communication. Advertising department vs. Ad. Agency-Structure and
Functions.
Developing IEC materials for Advertising in different media, Preparing
V Ad Copy, Designing Print Ad, Preparing TVC, Radio Spots and Radio CO5
Jingles, Developing Social and digital media advertising content .

Evaluation

60
 Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Dennison, Dell (2006). The Advertising Handbook. India: Jaico
2. Halve, Bhaskar Anand. Planning For Power Advertising. India: Response Books
3. Jones, Philip John. How To Use Advertising To Build Strong Brands. India: Sage
4. Jones, P J. How Advertising Works. India: Sage
5. Tiwari,S (2003). Uncommon Sense of Advertising: Getting the Facts Right. India: Response
6. Wells, Burnett, Moriarty. Advertising Principles & Practices -5th edition. India: Prentice Hall

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Learning Activity Level
Quiz, assignments, tests, small course
Lecture and K1, K2
I CO1 projects, seminar, group discussions,
presentation
case analysis
Quiz, assignments, tests, small course
II CO2 Lecture, presentation projects, seminar, group discussions, K3, K5
case analysis
Quiz, assignments, tests, small course
Lecture and
III CO3 projects, seminar, group discussions, K6
presentation
case analysis
Quiz, assignments, tests, small course
Lecture and
IV CO4 projects, seminar, group discussions, K4
presentation
case analysis
Quiz, assignments, tests, small course
Lecture and
V CO5 projects, seminar, group discussions, K3
presentation
case analysis
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 3 1 2 2 2 3 3 3 3
CO2 3 3 3 1 3 1 3 3 3 3 2
BJMCADV15 : CO3 3 3 3 1 2 2 3 3 3 3 2
Advertising CO4 3 3 2 1 3 2 3 3 3 3 2
CO5 3 3 3 2 3 2 3 3 3 3 2
Average 3 3 2.8 1.2 2.6 1.8 3 3 3 3 2.2
Correlation level 1, 2 and 3 as defined below:

61
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

62
 SYLLABUS
Semester IV

Course Title Data Journalism

Course Code BJMCDJL16

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type Minor
The objectives of this course are
 To make students understand blogging and web publishing and its critical importance
in digital media sector
Course Objective  To enable students for using the right data in a basic news story
 To develop an in-depth understanding of the principles of writing, blogging, and its
application across multimedia platforms
 Identifying, gathering and exploring a dataset for an investigative story
After completion of this course, students will be able to:
CO1: Understand about discipline and rigour it is required to be digital media
professional.
CO2: Identify and Apply the different methodologies required to create reliable and
Course Outcome (CO) authentic content on digital platforms
CO3: Design and creation of a blog, populating it with content,
CO4: Analyze and understand the target audience and contextualizing it
CO5: Develop modern day digital media news stories

COURSE OUTLINE
Module Description CO Mapping
Introduction to Digital Journalism: concept, definition and scope,
Fundamentals of online media, Cyber space, Information Super
I Highway, Internet and information revolution, Synergy among cyber CO1
media: print, radio, television and other mediums, Advantages and
disadvantages of digital journalism, recent development, social
media: introduction, its uses & various platforms
Writing for Web and social media, basic rules of writing for web and
II social media platforms, Do’s and Don’ts, writing news stories, CO2
features and articles on the web, Interviewing on the web, Impact of
web journalism, Recent trends.
Data Journalism: Definition & Concepts, Uses of data in Journalism,
III importance of data, some examples, Data Journalism in Different CO3
perspectives, Data journalism in the newsroom & Data team, the
business case for data journalism, Data checking, Fact-Checking,
Long-Form writing
Finding data to support stories & data sources, Turn numbers into
IV stories, Strategic searching - tips and tricks, Google power searching, CO4
Sorting and filtering data Summarizing data with pivot tables

63
 Project: Telling stories with visualization & Spreadsheets,
V Principles of data visualization, Choosing the best graphic forms, CO5
pivot tables, working with spreadsheets, Working with Google Data
Studio, Creation of Data Stories

Evaluation
Theory & Project
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Bharihoke,Deepak; Fundamentals of Information Technology; Pentagon Press
2. Pachauri, Sudhir; Cyberspace and Media; Praveen Pachauri Publications
3. Dudeja,V D.; IT in the New Millennium; GDMK Publications
4. D’Souza, Y K.; Electronic Media and the Internet; Gyan Book Depot Publications
5. Siapera, Eugenia; Understanding New Media; Sage Publications
6. Thornburg, Ryan.M.; Producing Online News; Sage Publications
7. Keval J.Kumar; Mass Communication in India , Jaico publishing
8. Cairo, Alberto; How Charts Lie: Getting Smarter about Visual Information; W. W. Norton & Company
9. Gray, Jonathan, et al; The Data Journalism Handbook: How Journalists Can Use Data to Improve the News;
Shroff/O'Reilly
10. Rogers, Simon, Facts are Sacred; Faber
11. Feigenbaum, Anna & Alamalhodaei, Aria, The Data Storytelling Workbook; Routledge
12. Vo, Lam Thuy, Mining Social Media: Finding Stories in Internet Data, No Starch Press 6. Nguyen, An,
News, Numbers and Public Opinion in a Data-Driven World, Bloomsbury Academi

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)
Quiz, assignments, tests,
Lecture and presentation, group K1, K2
I CO1 seminars, case analysis,
discussions, case study
student presentation
Lecture and presentation, Quiz, assignments, tests,
II CO2 tutorials, group discussions, case seminars, case analysis, K2, K3
study student presentation
Lecture and presentation, Quiz, assignments, tests,
III CO3 tutorials, group discussions, case seminars, case analysis, K6
study student presentation
Lecture and presentation, Quiz, assignments, tests,
IV CO4 tutorials, group discussions, case seminars, case analysis, K4, K5
study student presentation

64
 assignments, tests, seminars,
Lecture and presentation, group
V CO5 case analysis, student K5, K6
discussions, case study
presentation
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 2 3 3 1 2 2 3
CO2 3 2 1 1 1 1 3 1
CO3 3 3 1 3 2 2 3 1
BJMCDJL16 : CO4 1 1 1 1 1 1 2 2
Data Journalism CO5 1 3 3 3 1 3 3 3 3 1
Average 1.4 2 2.2 1.8 0 0.6 1.8 1.6 1 2.6 1.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

65
 SYLLABUS
Semester IV

Course Title Development Communication

Course Code BJMCDCM17

Credit 4
Contact Hours 4-0-0
(L-T-P)
Major
Course Type
The objectives of this course are
 To make students understand the concept and importance of development.
 To make students understand the important aspects of the development
communication theories.
Course Objective
 To enable students comprehend the development communication approaches
employed today.
 To develop a perspective on the use of ICT for ushering in rural development
 To craft development communication messages for various media platforms.
After completion of this course, students will be able to:
CO1: Understand the true meaning of development and roadblocks to it.
CO2: Apply the knowledge about the models of development for the right path to change.
Course Outcome (CO) CO3: Design communication approaches for social development.
CO4: Analyze the role of ICT in development.
CO5: Develop strategic messages for behaviour change.

COURSE OUTLINE

Module Description CO Mapping

Development: Definition, meaning, Concept and process of
I development, Development Indicators, Human development, CO1
Developing countries Barriers to development. Problems and issues
Theories and Models of development: Dominant paradigm,
II dependency model, alternative paradigm, Basic needs models, CO2
Gandhian model, Development Dichotomies
Development communication: Definition, Concept, Purpose, Dev
III comm. Approaches – Diffusion of Innovation, Empathy, Magic CO3
Multiplier Alternative Dev comm. Approaches: Sustainable
Development, SDG 2030, Role of Media in Development
Cyber Media and Development –e-governance, e-chaupal,
IV National knowledge network, ICT for development, Narrow casting. CO4
Development Support Communication (DSC)
Strategies for designing Development messages, Writing
V development messages for rural audience, Use of traditional media for CO5
development in rural areas.

66
 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
1. Rogers Everett: Communication and Development- Critical Perspective, Sage, New Delhi, 2000
2. Srinivas R. Melkote & H. Leslie Steeves: Communication for Development in the Third World, Sage
Publications.
3. D V R Murthy: Development Journalism, What Next? Kanishka Publication, New Delhi, 2007.
4. Amartya Sen: Development as freedom, Alfred A Knopf, New York, 1999.
References:
1. UNDP: Human Development Report (published every year), Oxford University Press, New Delhi.
2. World Bank: World Development Report (published every year) Oxford University Press, New Delhi.

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)
Quiz, assignments, tests, small
course projects, seminar, K1,K2
I CO1 Lecture and presentation
group discussions, case
analysis,
Quiz, assignments, tests, small
course projects, seminar,
II CO2 Lecture, presentation K3
group discussions, case
analysis,
Quiz, assignments, tests, small
III CO3 Lecture and presentation K6
course projects, seminars,
IV CO4 Lecture and presentation Assignment , Quiz K4
V CO5 Lecture and presentation Assignment , Quiz K3, K5
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
Course Name Pos/ Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 1 1 3 1 3 2 3 2 2 3
CO2 3 1 1 3 1 3 2 3 2 2 2
BJMCDCM17 : CO3 3 2 2 3 2 2 3 2 3 3 2
Development CO4 1 1 1 2 1 3 2 3 3 3 2
Communication CO5 2 3 3 2 3 3 2 3 3 3 3
Average 2.4 1.6 1.6 2.6 1.6 2.8 2.2 2.8 2.6 2.6 2.4
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)“2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

67
 SYLLABUS
Semester IV

Course Title Mobile Journalism

Course Code BJMCMOJ38

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type Minor
The objectives of this course are
 To make students understand the basic concepts of MoJo
Course Objective  To make students understand the tools of mobile device
 To enable students to create news stories with mobile device
 To develop the students ready for the future technology
After completion of this course, students will be able to:
CO1: Understand the basics of MoJo
CO2: Apply the tools and skills of MoJo
Course Outcome (CO) CO3: Design their own storytelling practice
CO4: Analyze the usage of MoJo Apps in the journalism practice
CO5: Develop wide range of mobile content

COURSE OUTLINE
Module Description CO Mapping
Mobile Journalism: Basic concept – definition, nature, and scope.
History of MOJO: Origin and development of Mobile Journalism.
I Advantages of Mobile Journalism. Challenges to Mobile Journalism. CO1
MOJO in India.
Introduction to Vertical Storytelling, Horizontal vs Vertical
Storytelling
Skills required for Mobile Journalism. The workflow of Mobile
II Journalism content. Introduction to Mobile Journalism Apps. Type of CO2
apps. Apps for iOS. Apps for Android and Open source Applications.
Global adoption and influence of the Mobile,

MOJO's Basic Equipment, MOJO & Smartphone, Scope and reach of

Smartphone, Overcoming the Limitations of Smartphone.
III CO3
The mobile phone – as audio recording and editing podcasting tool.
Usage of the Mobile camera for Photography and editing,
Videography, and editing. Video Uploading.
Traditional Media & MOJO, Social Media & MOJO,
IV Audio Live streaming and platforms. Video Live streaming and CO4
platforms. Present trends in mobile journalism and apps
developments.
The students have to complete the following assignments:
V  Audio News package and audio interview for podcasting through CO5
Mobile Phone
 Video news package and video interview through Mobile Phone

68
  Video Live streaming and Audio Live Streaming through
Mobile Phone
 Short Film/Music Video Production with the Mobile Phone

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Mobile and Social Media Journalism: A Practical Guide (2017) by Anthony Adornato.
2. Bruce D. Itule and Douglas A. Anderson. News writing and reporting for today’s media; McGraw Hill Publicatio
3. M.L. Stein, Susan Paterno & R. Christopher Burnett. News writer’s Handbook: An Introduction to Journalism; B
Publishing, 2006.
4. George Rodmann. Mass Media in a Changing World; Mcgraw Hill Publication, 2007.
5. Carole Flemming and Emma Hemmingway. An Introduction to Journalism; Vistaar Publications,2006.
6. Richard Keeble. The Newspaper’s Handbook; Routledge Publication,2006
7. Singh, Ravindra Pratap 2001: Doorsanchar, Drashya, Paidrashya, Allahabad, Achariya Publication (1st edt.)
References:
1. Gupta, Om, Jasra, Ajay S. 2002; Information Technology in Journalism, N. Delhi, Kanishka Publication (1st ed
2. Harimohan 2002: Suchna Prodhyogiki Aur Jan Madhyam, New Delhi, Taxsila Prakashan (1st edt.)
3. Sharma, GK, Sharma, Hemant 2002, Suchna Prodhyogiki New Delhi, Atlantic Pub. (1st ed.)
4. Bansal, S.K. 2004: Information Technology, New Delhi, APH Publication

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Activity Level
Quiz, assignments, tests, small
course projects, seminars, K2
I CO1 Lecture and presentation
group discussions, field visit,
case analysis
Quiz, assignments, tests, small
course projects, seminars,
II CO2 Lecture, presentation K3
group discussions, field visit,
case analysis
Quiz, assignments, tests, small
III CO3 Lecture and presentation K6
course projects, seminar
Quiz, assignments, tests, small
IV CO4 Lecture and presentation K4
course projects, seminars,
Quiz, assignments, tests, small
V CO5 Lecture and presentation K3, K6
course projects, seminars,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

69
 Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 2 3 2 3 3 2 3 2 3 2 3
CO2 3 2 2 2 3 2 3 3 2 2 3
CO3 2 3 2 3 3 2 3 2 3 2 3
BJMCMOJ38: CO4 3 2 2 2 3 2 3 3 2 2 3
Mobile Journalism CO5 3 2 3 3 3 2 3 2 2 2 3
Average 2.6 2.4 2.2 2.6 3 2 3 2.4 2.4 2 3
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

70
 PROGRAMME STRUCTURE & COURSE OUTLINE
Bachelor of Arts in Journalism and Mass Communication
Teaching Load
S. No. Subject Code Title of Paper Course Type
L T P CH Credit
SEMESTER - V
1 BJMCDST19 Digital Storytelling Major 2 0 4 6 4
2 BJMCMLE20 Media Laws And Ethics Major 4 0 0 4 4
3 BJMCDFM21 Digital Filmmaking Major 2 0 4 6 4
4 BJMCSTC39 Strategic Communication Major 4 0 0 4 4
5 BJMCIPR23 Internship & Project Project - - - - 2
6 BJMCCEN24 Community Engagement Project - - - - 2
TOTAL 20

71
 SYLLABUS
Semester V

Course Title Digital Storytelling

Course Code BJMCDST19

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type Skill Enhancement Course (SEC)
The objectives of this course are
 To make students understand the fundamentals of storytelling in digital times.
 To make students understand the genres of digital storytelling.
Course Objective  To enable students to create their own stories.
 To make students understand the stages and technology required for digital
storytelling.
 To enable students to work as digital storytellers and start their own ventures.
After completion of this course, students will be able to:
CO1: Develop an understanding of digital storytelling.
CO2: Analyze different genres of digital storytelling.
Course Outcome (CO) CO3: Apply creative skills to create stories for the different digital platforms.
CO4: Develop capabilities to understand the stages and technologies of digital
storytelling.
CO5: Create their own venture in digital storytelling.
COURSE OUTLINE
Module Description CO Mapping
Introduction to medium, Overview on storytelling, historical timeline,
I Importance and future prospects of digital storytelling. Pandemic and CO1
digital storytelling.
Structure in digital storytelling, Different narrative structures in
II digital storytelling, types of digital platforms for digital storytelling, CO2
and regional influence on digital storytelling, Popular digital
storytellers of the globe.
Creative writing for digital storytelling, Ideation and characterization
in digital storytelling writing for different digital platforms,
III differentiation, and characteristics. Role of research in digital CO3
storytelling, Proposal writing for digital storytelling, Writing stories
for human interest, Children, Campaigns, Brand Promotion, Science
and technology.
Introduction to technology in digital storytelling, Basics of sound,
IV sound effects for digital storytelling, voice modulation, Fundamentals CO4
of podcasting, and webcasting software.

V Project – Submission of two digital stories in two different languages CO5

along with the proposal.

72
 Evaluation
Theory and Practical
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
1. Digital Storytelling: A Creator’s Guide to Interactive Entertainment by Carolyn Handler Miller
2. Digital Storytelling in the Classroom: New Media Pathways to Literacy, Learning, and Creativity by Jason
Ohler
References:
1- Digital Storytelling by Karan Singh Sethi
2- Discussions of different podcast and webcast platforms
3- Workshop on Digital Storytelling with the renowned digital storyteller.

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)
K2
I CO1 Lecture and presentation Group Discussion

Lecture, presentation, and Assignment and studio lab

II CO2 K3
Practical activities

Lecture, presentation, practical Assignment and studio lab

III CO3 K3. K6
exercise. activities
Project Assignment, Field
IV CO4 Lecture and presentation K4
Visit.
Lecture, presentation, and studio
V CO5 Project Assignment. K3, K6
exercise
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
Pos/ Cos PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 3 2 2 2 3 3 2 3 2
CO2 2 3 3 2 3 1 2 2 3 2 3
BJMCDST19 : CO3 2 2 2 2 2 2 2 3 2 3 2
Digital Storytelling CO4 2 3 3 3 2 3 2 3 3 2 3
CO5 2 3 3 2 2 2 3 2 3 3 3
Average 2.2 2.8 2.8 2.2 2.2 2.0 2.4 2.6 2.6 2.6 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

73
 SYLLABUS
Semester V

Course Title Media Laws and Ethics

Course Code BJMCMLE20

Credit 4
Contact Hours
4-0-0
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the foundations of media freedom and ethics.
 To make students understand legality of media operations
 To enable students, comprehend the right way to portray women in various media
Course Objective platforms.
 To develop an understanding of ethical guidelines that one needs to adhere in the media
practice.
 To provide students an insight into portrayals of marginalized sections in the media.

After completion of this course, students will be able to:

CO1: Understand the basics of media ethics
CO2: Apply the knowledge for getting a legal perspective on media operations
Course Outcome (CO) CO3: Design a roadmap for true representation of women in the media
CO4: Analyze the various guidelines for the moral conduct of the media.
CO5: Develop a sensitive attitude towards media portrayal of the marginalized.

COURSE OUTLINE

Module Description CO Mapping

Ethical Framework and Media practice, Freedom of expression
(Article 19(1)(a) and Article 19(1)2), Freedom of expression and
I defamation- Libel and slander, Issues of privacy and Surveillance in CO1
Society, Right to Information, Idea of Fair Trial/Trial by Media,
Intellectual Property Rights, Media ethics and cultural dependence
Media Technology and Ethical Parameters, Live reporting and ethics,
Legality and Ethicality of Sting Operations, Phone Tapping etc.,
II Ethical issues in social media (IT Act 2000, Sec 66 A and the verdict CO2
of the supreme court) Discussion of Important cases-ex- Some
Related laws- Relevant sections of Broadcast Bill, NBA guidelines
Representation and ethics, Advertisement and Women Pornography,
III Related Laws and case studies- Indecent Representation of Women CO3
(Prohibition) Act, 1986 and rules 1987, Protection of Women against
Sexual Harassment Bill, 2007, Sec 67 of IT Act 2000 and 292 IPC etc.
Media and Regulation, Regulatory bodies, Codes and Ethical
Guidelines, Self-Regulation CO4
IV
Media Content- Debates on morality and Accountability: Taste,
Culture and Taboo, Censorshipand media debates.

74
 Media and Social Responsibility, Economic Pressures, Media
V reportage of marginalized sections- children, Dalits, tribal, Gender, CO5
Media coverage of violence and related laws - inflammatory writing
(IPC 353) Sedition-incitement to violence, hate speech.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Thakurta, Paranjoy Guha, Media Ethics, Oxford University Press, 2009
2. Austin Sarat Where Law Meets Popular Culture (ed.), The University of Alabama Press, 2011
3. Vikram Raghvan, Communication Law in India, Lexis Nexis Publication, 2007
4. IyerVekat, Mass Media Laws and Regulations in India-Published by AMIC, 2000
5. William Mazzarella, Censorium: Cinema and the Open Edge of Mass Publicity
6. Raminder Kaur, William Mazzarella, Censorship in South Asia: Cultural Regulation from Sedition to
Seduction

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Learning Activity Level
Quiz, assignments, tests, small course
Lecture and K1, K2
I CO1 projects, seminar, group discussions, case
presentation
analysis
Quiz, assignments, tests, small course
Lecture,
II CO2 projects, seminar, group discussions, case K3
presentation
analysis
Lecture and Quiz, assignments, tests, small course
III CO3 K6
presentation projects, seminar,
Quiz, assignments, tests, small course
Lecture and
IV CO4 projects, seminar, group discussions, case K4
presentation
analysis
Quiz, assignments, tests, small course
Lecture and
V CO5 projects, seminar, group discussions, case K3, K5
presentation
analysis
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 2 2 3 3 2 3 3 3 2 3

75
 CO2 3 3 3 3 3 1 3 3 3 2 3
CO3 3 3 3 3 3 1 3 3 3 2 3
BJMCMLE20 : CO4 3 3 3 3 3 1 3 3 3 2 3
Media Laws and Ethics CO5 3 3 3 3 3 2 3 3 3 2 3
Average 3 2.8 2.8 3 3 1.4 3 3 3 2 3
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

76
 SYLLABUS
Semester V

Course Title Digital Filmmaking

Course Code BJMCDFM21

Credit 4
Contact Hours
2-0-4
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the film genres in the present time.
 To make students learn about the sound and light for digital film making.
Course Objective  To develop and nurture the skills required for digital filmmaking.
 To enable students’ digital filmmaking production skills.
 To develop students’ creative skills in digital filmmaking to gain employment in
the entertainment industry.
After completion of this course, students will be able to:
CO1: Develop an understanding of different film genres.
CO2: Analyze thoroughly about light and sound for digital filmmaking
Course Outcome (CO) CO3: Apply their own voice for telling the story through films.
CO4: Develop capabilities to handle all aspects of different stages of digital film
production.
CO5: Create and produce digital film as a tool for communication.
COURSE OUTLINE
Module Description CO Mapping
Introduction to Films, Film as a visual medium, Film timeline and
I contemporary films, Fiction and Non-fiction films, short films, CO1
Films on children, Science through films, Documentaries, AD films,
and Corporate Films. Films on pandemic
Fundamentals of Sound and Light, Basics of sound, elements, tools,
II and techniques of sound for films, Applications and software for CO2
sound creation and editing, Fundamentals of lights for digital film
making, Types, and applications.
Film writing, Introduction to film writing, concepts, formats and
III genres, Story Development, Narrative styles, and structure. Three- CO3
act Structure.
Stages of Film Production, Basics of film proposal writing for digital
IV film making, developing the budget for digital film making, Basics CO4
of film production skills, and techniques for digital film making
through camera and mobile.
Film Editing and Project
V Principals of film editing tools and techniques, Software and CO5
application.

77
 Project – Submission of 1-to-3-minute digital film proposal and final
film.

Evaluation
Theory and Practical
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. The Digital Filmmaking Handbook: The definitive guide to digital filmmaking by Doug Harman.
2. Digital Film-making Revised Edition by Mike Figgis
3. Writing for The Cut, Greg Loftin
4. Screening and discussions on films like , Light Camera Action , Ayodya Gatha , Amdawaad Maa Famous,
Indira , In Camera , Carol Women , Aani Mani , Writing with fire and other international films.

Facilitating the achievement of Course Outcomes

Course Bloom’s
Module
Outcomes Teaching and Learning Activity Assessment Tools Taxonomy
No.
(Cos) Level
Lecture, presentation, film screening K2
I CO1 Group Discussion
and discussion.
Lecture, presentation, Practical exercise Assignment and studio lab
II CO2 K3
, film screening and discussion. activities, Film festival visit .
Assignment and studio lab
III CO3 Lecture, presentation, practical exercise. K3,K6
activities
Project Assignment, Film
IV CO4 Lecture and presentation K4
festival visit.
Lecture, presentation, and studio
V CO5 Project Assignment. K3, K6
exercise
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
Course Name POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 3 3 2 2 2 3 3 2 3 2
CO2 3 3 3 2 3 1 2 2 3 2 3
BJMCDFM21 : CO3 3 2 2 2 2 2 2 3 2 3 2
Digital Filmmaking CO4 2 3 3 3 2 3 2 3 3 2 3
CO5 2 3 3 2 2 2 3 2 3 3 3
Average 2.6 2.8 2.8 2.2 2.2 2.0 2.4 2.6 2.6 2.6 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), ,“3” – Substantial (High), “-” – No correlation

78
 SYLLABUS
Semester V

Course Title Strategic Communication

Course Code BJMCSTC39

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type Major

The objectives of this course are

 To acquaint students with the principles, practice and the profession of Strategic
Communication
 To make students familiar with the elements of Strategic Communication
Course Objective
 To help students identify different stakeholders of an organization
 To help students prepare strategic communication plan from the stakeholders’
perspective
 To help students craft effective messages for strategic communication
After completion of this course, students will be able to:
CO1: Understand the utility of strategic communication
CO2: Apply the elements of strategic communication.
Course Outcome (CO) CO3: Prepare a stakeholder segmentation.
CO4: Analyze the stakeholder perspective and prepare a strategic communication plan.
CO5: Develop the ability to create effective messages for strategic communication.
COURSE OUTLINE
Module Description CO Mapping
I Understanding the concept of strategy, steps in strategic planning, role CO1
of communication in strategic planning
What is strategic communication, use of strategic communication,
II domains of the practice, strategic communication as a global CO2
phenomenon, Strategic management perspective in corporate
communication
III Basic process of Strategic communication, Research, planning, making CO3
a plan, objectives, strategies and tactics, communication, evaluation
Messaging, Message Strategy, executing the message strategy,
IV persuasion of public opinion and audience analyses and how to reach CO4
diverse audiences

V Media, different types of media, how to leverage media in strategic CO5

communication, impact of internet and social media

79
 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
-Strategic Communications for PR, Social Media and Marketing 7th Edition by Laurie J. Wilson, Joseph D. Ogden,
- Writing for Public Relations and Strategic Communication 1st Edition by William Thompson
-Principles of Integrated Strategic Communication by Larry Kelley
-Strategic Communication: Origins, Concepts, and Current Debates by Christopher Paul
References:
-Corporate Communication: A Guide to Theory and Practice 6th Edition by Joep P. Cornelissen

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level
Lecture and Quiz, Case-study, Assignment, Presentation, K1, K2
I CO1
presentation Short-term projects, written test
Lecture and Quiz, Case-study, Assignment, Presentation,
II CO2 K3
presentation Short-term projects, written test
Lecture and Quiz, Case-study, Assignment, Presentation,
III CO3 K6
presentation Short-term projects, written test
Lecture and Quiz, Case-study, Assignment, Presentation,
IV CO4 K4, K5
presentation Short-term projects, written test
Lecture and Quiz, Case-study, Assignment, Presentation,
V CO5 K3
presentation Short-term projects, written test
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 3 2 1 1 2 3 1 2 3
CO2 3 3 2 2 2 1 2 3 1 2 3
BJMCSTC39 : CO3 3 2 3 1 2 1 2 3 3 2 2
Strategic CO4 1 1 2 3 2 3 2 2 3 3 1
Communication CO5 2 3 2 2 2 2 3 3 3 2 3
Average 2 2.4 2.4 2 1.8 1.6 2.2 2.8 2.2 2.2 2.4
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

80
 SYLLABUS
Semester V

Course Title Internship & Project

Course Code BJMCIPR23

Credit 2

Contact Hours
(L-T-P)
Course Type Project

Course Objective

Course Outcome (CO)

Module Description
Students are required to complete a 45-day internship program after
the conclusion of Semester IV in any organization pertaining to mass
communication and journalism, and prepare a detailed report on the
same for evaluation in Semester V.
Projects in journalism provide valuable experiences that allow students
to develop their storytelling abilities, research skills, critical thinking,
and understanding of the media landscape. They also provide an
opportunity to build a portfolio of work that can be showcased to future
employers or used for college applications in journalism or related
fields.
Reporting: Students can undertake journalism projects where they delve
into in-depth research and reporting on a specific issue or topic of public
interest. This could involve conducting interviews, gathering data,
analyzing documents, and presenting their findings through written
articles or multimedia presentations.
Multimedia Storytelling: In today's digital landscape, multimedia
storytelling is crucial. Students can work on projects that involve
creating multimedia content, such as videos, podcasts, infographics, or
interactive articles, to tell compelling stories. They can focus on topics
ranging from human interest stories to current events or social issues.
Data Journalism: Data journalism projects involve collecting,
analyzing, and visualizing data to tell stories or uncover trends and
patterns. Students can work with datasets related to various topics,
create visualizations, and write data-driven articles or reports to provide
insights to their audience.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 100

81
 Text Books and References
Text Books:
References:

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level

Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1
CO2
BJMCPRJ23 : CO3
Project CO4
CO5
Average
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

82
 SYLLABUS
Semester V

Course Title Community Engagement

Course Code BJMCCEN24

Credit
Contact Hours
(L-T-P)
Course Type Project

Course Objective

Course Outcome (CO)

83
 A community engagement project aims to connect and collaborate with
the local community to address a specific issue, meet a need, or create
positive change. These projects foster active participation,
collaboration, and empowerment within the community.

Community Clean-up Campaign: Organize a community-wide clean-

up event to promote environmental awareness and cleanliness. Gather
volunteers, partner with local organizations, and work together to clean
up parks, streets, or other public areas. Raise awareness about the
importance of maintaining a clean community and the impact it has on
the well-being of residents.

Health and Wellness Workshops: Host workshops on various health

and wellness topics, such as nutrition, fitness, mental health, or stress
management. Partner with local healthcare providers or organizations
to provide resources, educational sessions, and practical tips to
community members. Encourage healthy habits and empower
individuals to take charge of their well-being.

Education Support Program: Create a program to support local students

in their educational journey. Offer tutoring services, mentorship, or
after-school activities to help students excel academically. Collaborate
with schools, libraries, or educational institutions to provide resources
and facilitate learning opportunities.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 100

PROGRAMME STRUCTURE & COURSE OUTLINE

Bachelor of Arts in Journalism and Mass Communication
Teaching Load
S. No. Subject Code Title of Paper Course Type
L T P CH Credit
SEMESTER - VI
1 BJMCEVM25 Event Management Major 3 0 2 5 4
2 BJMCEOM26 Entertainment And OTT Media Major 3 0 2 5 4
Brand Communication And Major
3 BJMCBCM27 3 0 2 5 4
Management
Media Industry And Major
4 BJMCMIM28 4 0 0 4 4
Management
5 BJMCFAP29 Film Appreciation Minor 2 0 4 6 4
TOTAL 20

84
 SYLLABUS
Semester VI

Course Title Event Management

Course Code BJMCEVM25

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the fundamentals of event management.
 To make students understand the various stages of event management.
Course Objective  To enable students comprehend the planning involved in event production.
 To develop event marketing strategies.
 To create portfolio of the various assignments given for a transition from theory to
practice.
After completion of this course, students will be able to:
CO1: Understand the basics of event management
CO2: Apply the learning to create event management proposals.
Course Outcome (CO) CO3: Design an event production for a client.
CO4: Analyze the strategies used for event promotion
CO5: Develop their skills by creating a complete event proposal

COURSE OUTLINE

Module Description CO Mapping

Definition, significance, understanding different types of events,
special events, signature event. Health shows as events. Event
I Management- Principles, scope, elements, 5C’s of event CO1
management, role of event manager. Creativity in event management.
Legal aspects of event management.
Critical stages in event management conceptualization, event
II proposal making and briefing, event sponsorship. Event planning, CO2
need & importance, baseline plan, event life cycle, scale of event
planning, event process flow, event budgeting and accounting.
Planning the event production, Preparing work plan, team building,
check list, cue sheets. Event logistics, venue management, site
III management, stage management, set design, light, sound, video and CO3
special effects, Artist/celebrity management, Safety & security
measures during events. Crowd management. Event evaluation- need
and importance, techniques.
Event marketing – objectives & strategies, Events as tools of
marketing and brand management, media in event management, event
IV promotion, publicity and advertising. PR in the context of events. Use CO4
of internet and smart phones in event promotion. Future of event
management in India
V Assignment: Each student will be required to present in PPT plan CO5

85
 outline of 5 events giving details of event proposal, planning,
production design and cue-sheet, event logistics, stage design, and
management, execution and evaluation. Entertainment event, high
profile wedding, show, sports event, product launch.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Dr Asutosh Chaturvedi “Event Management” Global India Publications, New Delhi.
2. Purnima Kumarui “Event Management” Anmol Publishers New Delhi
3. Sandhya A.Kale”Event Management” Chandralok Prakasan
4. Karan Saxena”Event Management” Anubhav Publishing House
1. D.G.Conway”Event Management Bible” Viva Books

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)
Quiz, assignments, tests, small
K2
I CO1 Lecture and presentation course projects, seminar, group
discussions, case analysis,
Quiz, assignments, tests, small
Lecture, presentation and
II CO2 course projects, seminar, group K3
programming
discussions, case analysis,
Quiz, assignments, tests, small
III CO3 Lecture and presentation K6
course projects, seminar,
Quiz, assignments, tests, small
IV CO4 Lecture and presentation course projects, seminar, group K4,K 5
discussions, case analysis,
Quiz, assignments, tests, small
V CO5 Lecture and presentation course projects, seminar, group K3, K5
discussions, case analysis,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 2 1 2 3 3 3 3 3 2
BJMCEVM25: CO2 3 3 3 1 2 2 3 3 3 3 2
Event Management
CO3 3 3 3 1 2 3 3 3 3 2 2
CO4 3 3 2 1 2 2 3 3 3 2 2

86
 CO5 3 3 2 1 2 2 3 3 3 3 2
Average 3 3 2.4 1 2 2.4 3 3 3 2.6 2
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

87
 SYLLABUS
Semester VI

Course Title Entertainment And OTT Media

Course Code BJMCEOM26

Credit 4
Contact Hours
3-0-2
(L-T-P)
Course Type
The objectives of this course are
 To make students understand the basics of entertainment and OTT business
Course Objective  To enable students, facilitate conversation around emerging trends in communication
 To develop clear understanding of media and entertainment industry

After completion of this course, students will be able to:

CO1: Understand functioning of media and entertainment industry
CO2: Understand the application of these decisions in the media environment and make
Course Outcome decisions
(CO) CO3: Design digital media branding
CO4: Analyze the benefits delivered by understanding of digital media networks &
participatory communication
CO5: Develop a clear understanding of the OTT Digital Media Business

COURSE OUTLINE

Module Description CO Mapping

Understanding the entertainment Industry, robust demand, policy support,
I opportunities, Segments of Indian Media and Entertainment Industry, Key CO1
players in the media and entertainment industry,

II Understanding the OTT, what, how, why; OTT vs. YouTube, difference CO2
between social media and other OTT platforms, outlook for OTT industry
OTT Digital Media Disruption, GenZ and Social Media, How to get
III attention of GenZ, Rise of Short form Video; Strategy and Process, Case CO3
Study, Digital Branding, how to build a Brand, How to Build a Digital
Brand, Case Studies; Amazon Prime, Parentune
OTT Business Models and Types, Right Model for content building, how
IV to build a B2B Brand for Media, Role of Consumer Research in Building a CO4
Brand, Revenue Models, Case Studies
OTT Platforms & Content Consumption: Recent Trends and Strategies,
Distribution on OTT platforms, e-commerce; streaming rights and
V licensing, audio and video platforms; rise of social media networks; Global CO5
overview of the big tech; the “big five”; Rise of network society; Digital
media industry features; Rise of internet; web rise of the Silicon Valley.

88
 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Lobato, Ramon, Netflix nations, New York University Press, 2019.
2. Mertia, Sandeep, Lives of data: Essays on computational cultures from India, Institute of Network Cultures,
2020.
3. Zuboff, Shoshana, The age of surveillance capitalism: The fight for a human future at the new frontier of
power: Barack Obama's books of 2019, Profile books, 2019.
4. Parker, Geoffrey G., Marshall W. Van Alstyne, and Sangeet Paul Choudary, Platform revolution: How
networked markets are transforming the economy and how to make them work for you. WW Norton &
Company, 2016

Facilitating the achievement of Course Outcomes

Course Bloom’s
Module
Outcome Teaching and Learning Activity Assessment Tools Taxonomy
No.
s (Cos) Level
Lecture and presentation, group Quiz, assignments, tests, seminars, K1, K2
I CO1
discussions, case study case analysis, student presentation
Lecture and presentation, tutorials, Quiz, assignments, tests, seminars,
II CO2 K2, K3
group discussions, case study case analysis, student presentation

Lecture and presentation, tutorials, Quiz, assignments, tests, seminars,

III CO3 K3, K6
group discussions, case study case analysis, student presentation
Lecture and presentation, tutorials, Quiz, assignments, tests, seminars,
IV CO4 K4, K5
group discussions, case study case analysis, student presentation
Lecture and presentation, group Quiz, assignments, tests, seminars,
V CO5 K3, K6
discussions, case study case analysis, student presentation
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 2 2 1 1 3 1 3 3 1 1 3
CO2 3 3 3 3 3 2 3 3 3 2 1
BJMCEOM26 : CO3 2 2 1 1 3 2 3 3 1 1 3
Entertainment and CO4 3 3 3 3 3 2 3 3 2 2 3
OTT Media CO5 3 2 3 3 3 2 3 2 3 3 3
Average 2.6 2.4 2.2 2.2 3 1.8 3 2.8 2 1.8 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

89
 SYLLABUS
Semester VI

Course Title Brand Communication and Management

Course Code BJMCBCM27

Credit 4
Contact Hours 4-0-0
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand fundamentals of Brand Communication and
Management.
 To discuss how to build Brand Communication and Management plan and strategy
Course Objective and campaigns.
 To understand the brand management strategies.
 To make students aware about brand planning, business of brand, Brand audit and
brand reality.
 To discuss about brand positioning and repositioning
After completion of this course, students will be able to:
CO1: Understand fundamentals of Brand Communication and Management.
CO2: Apply mechanism to build Brand Communication and Management plan and
strategy and campaigns.
Course Outcome (CO)
CO3: Design brand management strategies.
CO4: Analyze concepts like brand planning, business of brand, brand audit and brand
reality.
CO5: Develop brand positioning and repositioning strategies
COURSE OUTLINE
CO
Module Description
Mapping
Brand Communication and Management: Definition, scope and
objective. Elements of Brand Communication and Management.
I Importance of communication in developing a brand, brands CO1
communicating with customers, communication of brands
through digital campaigns.
Types of Brand Communication and Management, building Brand
Communication and Management plan and strategy. Brand
II Communication and Management Campaign – Building the brand. CO2
Brand Communication and Management Campaign –
Presentations.
What is Brand management? Advertising and brand management.
III Creating brand image, brand identity. Brand positioning and brand CO3
equity. Branding through storytelling, Internet and Social media
branding, consumer perception and behavior in branding.
Branding context: concept of value, brand and marketing metrics;
IV brand image and personality, brand and product; Brand planning; CO4
business of brand, Brand audit and brand reality.

90
 Brand positioning; choice of context, parity and differentiation.
V Repositioning brand equity: brand assets and liabilities, equity CO5
creation and management.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. George E. Belch 2004 Advertising and Promotion an Integrating Marketing Communication Perspective,
New Delhi, Tata McGraw Hills.
2. Advertising and Brand Management paperback by Dr. Sunaina Kumar, Dr. Arvind & Sardana, Galgotia
Publishing Company.
3. Social Communication in Advertising: Consumption in the Mediated Marketplace by William Leiss,
Stephen Kline, Jackie Botterill, Kyle Asquith
4. Tracy Stokes, How Social Media Is Changing Brand Building, 2012
5. Haakon Jensen, Social Media in B2B Branding, 2010

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)
Assignments, tests, seminars,
I CO1 Lecture and presentation group discussions, field visit, K1,K2
case analysis
Assignments, tests, small
II CO2 Lecture and presentation course projects, field visit, K1,K2,K3
case analysis
Assignments, tests, small
III CO3 Lecture and presentation K2,K3,K4
course projects, seminars.
Assignments, tests, small
IV CO4 Lecture and presentation K3,K4,K5
course projects.
Assignment and small course
V CO5 Lecture and presentation K4,K5,K6
projects.
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
Brand Communication CO1 2 3 2 1 3 2 3 3 3 3 2
and Management CO2 2 3 2 2 2 2 3 2 3 2 2

91
 CO3 2 3 2 1 3 3 2 3 2 3 2
BJMCBCM27 : CO4 2 3 2 2 3 2 3 3 3 3 2
Brand Communication and CO5 2 3 2 1 3 2 3 2 2 3 2
Management
Average 2 3 2 1.4 2.8 2.2 2.8 2.6 2.6 2.8 2
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

92
 SYLLABUS
Semester IV

Course Title Media Industry and Management

Course Code BJMCMIM28

Credit 4
Contact Hours
4-0-0
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the fundamentals of media management.
 To make students understand the media industry and the various issues related to
Course Objective the sector.
 To enable students learn the organizational set up in various media organizations.
 To develop a strategic viewpoint regarding marketing of media products.
 To provide an insight about the regional media and it’s functioning.
After completion of this course, students will be able to:
CO1: Understand the rudiments if media management.
CO2: Apply the knowledge in resolving challenges faced by the media industry.
Course Outcome (CO)
CO3: Design a strategy for attracting media audiences in a credible manner.
CO4: Analyze the dynamics of media economics and marketing.
CO5: Develop mechanisms for effective management of regional media.

COURSE OUTLINE

Module Description CO Mapping

Concept, perspective, origin and growth of media management,
I fundamentals of management, changing phases of Indian journalism CO1
after independence.
Media Industry: Issues & Challenges – problems of finance, personnel,
II land, machinery etc.Market Forces, performance evaluation (TAM, CO2
TRP, BARC and HITS) and Market shifts, Changing Ownership
patterns.
Structure of news media organizations in India, role, responsibilities &
III hierarchy, media entrepreneurs, qualities and functions of media CO3
managers, distribution / circulation management process, promotion
and evaluation, media audiences and credibility.
Media Economics, Strategic Management and Marketing, Government-
Media Interface, Policies and regulations, FDI (policies &Practices)
IV Ethico–legal perspectives in Media management, Capital inflow, CO4
Budgeting, Financial management, and personnel Management, Indian
and International Media Giants
V Democratic spirit of media market, Issues and challenges of regional CO5
media industry, Alternative media forums and their management.

Evaluation

93
 Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Vinita Kohli Khandekar, Indian Media Business, Sage, 2010.
2. Pradip Ninan Thomas, Political Economy of Communications in India, Sage.
3. Lucy Kung, Strategic management in media, SAGE.
4. Dennis F. Herrick, Media Management in the age of Giants, Surjeet Publications.
5. Jennifer Holt and Alisa Perren, (Edited) Media Industries-History, Theory and Method, Wiley- Blackwell
6. John M. lavine and Daniel B. Wackman, Managing Media Organisations
7. Robin Jeffrey, India's Newspaper Revolution, Oxford University Press, New Delhi, 2000

Facilitating the achievement of Course Outcomes

Course
Module Bloom’s Taxonomy
Outcomes Teaching and Learning Activity Assessment Tools
No. (Cos) Level
Quiz, assignments, tests, small
course projects, seminar, K2
I CO1 Lecture and presentation
group discussions, case
analysis
Quiz, assignments, tests, small
course projects, seminar,
II CO2 Lecture, presentation K3
group discussions, case
analysis
Quiz, assignments, tests, small
III CO3 Lecture and presentation K6
course projects, seminar,
Quiz, assignments, tests, small
course projects, seminar,
IV CO4 Lecture and presentation K4
group discussions, case
analysis
Quiz, assignments, tests, small
course projects, seminar,
V CO5 Lecture and presentation K3
group discussions, case
analysis
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 1 2 2 1 3 1 3
CO2 3 1 1 1 1 1
BJMCMIM28 :
Media Industry and CO3 3 3 3 2 2 1
Management CO4 1 1 2 1 1 2
CO5 1 3 3 3 3 3 3 3 1

94
 Average 1.4 1.8 1.4 1.6 0 0 1.8 2 1 1.2 1.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

95
 SYLLABUS
Semester VI

Course Title Film Appreciation

Course Code BJMCFAP29

Credit 4
Contact Hours 2-0-4
(L-T-P)
Course Type
The objectives of this course are
 To make students understand early film history
Course Objective  To make students understand the process of film making through cinematography
 To enable students to appreciate film in a more informed manner
 To develop general introduction to the concept of film as art and the role of the auteur
After completion of this course, students will be able to:
CO1: Understand the process of film making
CO2: Apply a more-than-average level of proficiency in writing about film in a more
informed manner
Course Outcome (CO) CO3: to appreciate innovations in cinematography, multilinear narratives and other
contemporary styles
CO4: Identify and analyse film vocabulary, techniques of filmmaking, style
CO5: Develop and demonstrate some knowledge of film history and the process of film
making
COURSE OUTLINE
Module Description CO Mapping
Early film history, development of film as a form, narrative structure
in film making from the point of view of specific film clips. -
Technological innovations in cinema, directorial interventions,
I development of narrative. Films of Lumiere Brothers, George CO1
Melies, D.W. Griffith, Orson Welles - Film development in India-a
history: Contribution to cinema in India-Dada Saheb Phalke/
Harishchandrachi Factory (2009), Dir Paresh Mokashi, Alam Ara
(1931) Dir. Ardeshir Irani, Celluloid (2013-Malayalam)
Film Movements: Soviet Montage: Battleship Potemkin (1925)
Sergei Eisenstein, Strike (1925) Sergei Eisenstein
German Expressionism: The Cabinet of Dr Caligari (1920), Robert
Weine, Nosferatu 1922 F.W. Murnau,
II Italian Neo-Realism: Bicycle Thieves 1948 Vittorio de Sica, CO2
Shoeshine 1946 Vittorio de Sica
French New Wave Cinema: The 400 Blows 1959 Francois Truffaut,
Breathless 1960 Jean Luc Goddard
Japanese
The Language of Cinema: Cinematography/Mise-en-scene: Framing
III and Composition, Shots, Establishing Shot (Citizen Kane, Rebecca, CO3
Hugo, Phone Booth iconic opening scenes can be used) Angles,
Camera Movement, POV shot, 180 Degree rule, Diegetic, Non-

96
 diegetic sound, Editing Techniques: How does editing affect the
narrative? Editing –Early Cinema -Films of Edwin Porter and Sergei
Eisenstein.

Auteur Films: In the Mood for Love (2000) Dir Wong Kar Wai
(Hongkong), The Dark Knight (2008) Dir Christopher Nolan, The
Last Lear 2007 Dir Rituparno Ghosh (Bengali queer auteur director)
IV Psychoanalytical Perspective: Black Swan (2010) Dir Darren CO4
Aronofsky, 15 Park Avenue (2005) Dir Aparna Sen
Gendered Perspective: The Day I Became a Woman (2000) Dir
Marzieh Meshkini (Iranian), Kahani (2012) Sujoy Ghosh, Nude
(2018) Dir Ravi Jadhav
Narrative Study: Parasite (2019) Dir Bong Joon-ho, Spirited Away
(2001) (anime) Dir Hayao Miyazaki, Drishyam (2015) Nishikant
Kamat
Postmodern Perspective: Pulp Fiction (1994) Dir Quentin
Tarantino, Dil Chahta Hai (2001) Dir Farhan Akhtar,
Caste: Jai Bhim (2021) Dir T. J. Gnanavel, (2019) Dir Anubhav
V CO5
Sinha, Palasa 1978 (2020) Dir Karuna Kumar
Marxist: Do Beegha Zameen (1953) Dir Bimal Roy, Zindagi Na
Milegi Dobara (2011) Dir Zoya Akhtar, Super 30 (2019) Dir Vikas
Bahl, V for Vendetta (2005) Dir James McTeigue
Disability Studies: Margarita with a Straw (2014) Dir Shonali Bose,
Yellow (2014) Dir Mahesh Limaye

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Arnheim, Rudolf. Film as Art. University of California Press, 1957.
2. Bordwell, David and Kristin Thompson Film Art: An Introduction. Eleventh edition, New York: McGraw-Hill, 2016.
3. Braudy, Leo & Cohen, Marshall (Eds). Film Theory & Criticism: Introductory Readings. Oxford U.P, 2016.
4. Bywater, Tim and Thomas Sobchack. Introduction to Film Criticism. Major Critical Approaches to Narrative Film. Pearson
Education, 2009.
5. Cahir, L. Literature into film: Theory and practical approaches. Jefferson, N.C.: McFarland& Company, 2006.
6. Chatterjee, Shoma, A. Hundred Years of Jump-cuts and Fade-outs: Tracking Change in Indian Cinema. Rupa, 2014.
7. Corrigan, Timothy. A Short Guide to writing About Film, Pearson Education Inc. 2007
8. Giannetti, Louis. Understanding Movies (11th edition), Prentice Hall, 2008.
9. Grant, Barry Keith. Auteurs and authorship: a film reader, Blackwell Publications 2008
10. Hess, John. “Film and Ideology”. Jump Cut, no. 17, April 1978, pp. 14-16.
References: Films and Documentaries
1. Arrival of a Train at La Ciotat (dir. Lumière brothers), 1896.
2. A Trip to The Moon (dir.GeorgesMéliès) 1902.
3. The Great Train Robbery (dir.Edwin Porter) 1903.
4. Birth of a Nation (dir.D.W. Griffith),1915.
5. Battleship Potemkin (dir. Sergei Eisenstein), 1925.
6. Metropolis (dir. Fritz Lang), 1927.
7. Citizen Kane (dir. Orson Welles), 1941.

97
 8. 100 years of Cinema (https://www.youtube.com/channel/UCbM9iT_PqBCUOQdaREDAP3g)
9. The Pervert’s Guide to Ideology (dir. Sophie Fiennes), 2012.

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Activity Level
Assignments, tests, seminars,
Lecture and presentation, K1, K2
I CO1 group discussions, field visit, case
film exhibition/ show
analysis
Lecture and presentation, Assignments, tests, small course
II CO2 K3, K4
film exhibition/ show projects, case (film) analysis
Lecture and presentation, Assignments, tests, small course
III CO3 film exhibition/ show projects, case (film) analysis K4
Lecture and presentation, Assignments, tests, small course
IV CO4 K5, K6
film exhibition/ show projects, case (film) analysis
Lecture and presentation, Assignments, tests, small course
V CO5 K5, K6
film exhibition/ show projects, case (film) analysis
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 2 3 3 1 3 2 3 3 3 3 3
CO2 3 3 3 3 3 3 3 2 3 3 3
CO3 3 3 3 2 3 2 3 3 3 3 2
BJMCFAP29 : CO4 3 2 2 3 3 2 3 3 3 2 3
Film Appreciation CO5 1 2 3 3 3 3 3 1 3 3 2
Average 2.4 2.6 2.8 2.4 3 2.4 3 2.4 3 2.8 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low); “2” – Moderate (Medium); “3” – Substantial (High); “-” – No correlation

98
 PROGRAMME STRUCTURE & COURSE OUTLINE
BACHELOR OF ARTS IN JOURNALISM & MASS COMMUNICATION
Teaching Load
S. No. Subject Code Title of Paper Course Type
L T P CH Credit
SEMESTER - VII
1 BJMCMRE30 Media Research Major 4 0 0 4 4
2 BJMCDHM31 Digital Humanities Major 4 0 0 4 4
3 BJMCGCM32 Global Communication Major 4 0 0 4 4
4 BJMCMAG33 Media Advocacy and Governance Major 4 0 0 4 4
5 BJMCMSO34 Media Sociology Minor 4 0 0 4 4
TOTAL 20

99
 SYLLABUS
Semester VII

Course Title Media Research

Course Code BJMCMRE30

Credit 4
Contact Hours
4-0-0
(L-T-P)
Course Type
The objectives of this course are
 To make students understand meaning and concept of research.
 To make students understand meaning and process of sampling.
Course Objective  To enable students to construct and formulate hypothesis.
 To understand different research approaches.
 To discuss different types research in media.
 To develop research reports.
After completion of this course, students will be able to:
CO1: Understand the meaning and concept of research.
CO2: Understand the meaning and process of sampling.
Course Outcome (CO) CO3: Construct and formulate hypothesis.
CO4: Execute various research approaches.
CO5: Execute different types research in media.

COURSE OUTLINE

Module Description CO Mapping

Introduction to Research: Basic Concepts, Meaning, Definition &
I types of research, Research Procedure, Scientific research: Elements CO1
(concepts, constructs, variables, scales and measurement) , Methods
of Conducting Scientific research, Social Science Research
Sampling: Definition & types of sampling, Advantage and
II Disadvantage of Sampling in Media Research, Selection of the CO2
problems, Meaning and characteristics of problems

III Hypothesis: Meaning, Types, Testing, Need for formulating CO3

Hypotheses.
Research approaches or design: Experimental Method , Field study ,
IV Case Study , Observational , Content analysis ,Historical Method, CO4
Survey Method, Data Collection Techniques: Questionnaire,
interview.
Research in Media: Research in Print Media, Types of research in
V Print Media, Research in Electronic Media: Rating and Non Rating CO5
Research, Ethics in research.

100
 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Sadhu Singh Research Methodology in Social Science, Himalaya Publishing House, Mumbai
2. Dr. S. Munjal Research Methodology, Raj Publishing House, Jaipur
References:
1. C.R. Kothari Research Methodology: Methods and Techniques, Wishwa Parkashan, New Delhi
2. S.R. Sharma & Anil Chaturvedi Research in Mass Media, Radha Publications, New Delhi
3. G.R. Basotia & K.K. Sharma Research Methodology, Mangal Deep Publications

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. (Cos) Activity Level
Assignments, tests, seminars,
I CO1 Lecture and presentation group discussions, field visit, K2, K3, K4
case analysis.
Assignments, tests, small
II CO2 Lecture and presentation course projects, field visit, K2, K3, K4
case analysis.
Assignments, tests, small
III CO3 Lecture and presentation K2, K3, K4
course projects, seminars.
Assignments, tests, small
IV CO4 Lecture and presentation K2, K3, K4
course projects.
Assignment and small course
V CO5 Lecture and presentation K2, K3,K K4
projects.
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 3 2 3 3 2 3 3 2 3
CO2 3 3 3 2 3 3 2 3 3 2 3
BJMCMRE30 : CO3 3 3 3 2 3 3 2 3 3 2 3
CO4 3 3 3 2 3 3 2 3 3 2 3
Media Research CO5 3 3 3 2 3 3 2 3 3 2 3
Average 3 3 3 2 3 3 2 3 3 2 3
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

101
 SYLLABUS
Semester VII

Course Title Digital Humanities

Course Code BJMCDHM31

Credit 4
Contact Hours
4-0-0
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the basics of digital humanities.
 To make students understand how digital humanities methods and practices are
Course Objective applied in different disciplines
 To enable students to engage with a variety of digital humanities tools.
 To develop students on the process and decisions involved in creating digital
humanities projects.
After completion of this course, students will be able to:
CO1: Understand the concept of Digital Humanities
CO2: Apply the identified resources to the digital humanities community.
Course Outcome (CO)
CO3: Design and create their own digital portfolios for social media presence.
CO4: Analyze and discover forms of digital knowledge
CO5: Develop thoughtful, critical, and reflective users of digital tools and technologies.

COURSE OUTLINE

Module Description CO Mapping

Digital Humanities: Introduction, The humanities- development &
I core concerns; The transitions – oral, text-based, & digital; Global CO1
Digital Humanities; State of digital humanities in India
Digital Humanities: Meaning and Nature: Meaning and definitions of
II digital humanities; Major features of digital humanities; What is CO2
digital scholarship?; Digital Pedagogy; Some noteworthy digital
projects
Digital Humanities: Approaches and Perspectives. Race, caste and
III coloniality in digital media; Feminist Digital Humanities; Code and CO3
Platform Studies; New Media Studies; Game Studies

IV Digital Humanities: Methods and tools. Digital Archiving; Data CO4

Visualization; Computational Text Analysis; Multilingualism in DH
Project:
V All the students have to complete a project report and do have to do CO5
a final presentation for 50 Marks on topics based on Digital
Humanities

102
 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
1. Topic modelling: A basic introduction, Megan R. Brett, Journal of Digital Humanities 2.1, 2012,
http://journalofdigitalhumanities.org/2-1/topic-modeling-a-basic-introduction-by-meganr-brett/
2. Fundamentalsic strategies for interpreting results from Topic Modeling Tool, Miriam Posner and Andy Wallace
2012, http://miriamposner.com/blog/very-basic-strategies-for-interpreting-results-from-the-topic-modeling-tool
3. Why I dig: Feminist approaches to text analysis, Lisa Marie Rhody, Debates in Digital Humanities, 2016,
http://dhdebates.gc.cuny.edu/debates/text/97 Introduction, Metadata, Jeffrey Pomerantz, MIT Press, 2015, p. 1-
4. [ebook http://catalog.lib.msu.edu/record=b12333917~S39a]
5. Introduction: The Harlem Renaissance as history, memory, and myth, Jeffrey B. Ferguson, The Harlem
Renaissance: A brief history with documents, Bedford/St. Martin's Press,2008, p. 1-34, 188-189
6. When the Negro was in vogue, The Harlem Renaissance: A Very Short Introduction, Cheryl
7. A. Wall, Oxford University Press, 2016, p. 1-21
8. "The New Negro", Alain Locke, p.47-56
9. Pitfalls of using Google N-Gram to study language, Sarah Zhang, Wired, 2015,
https://www.wired.com/2015/10/pitfalls-of-studying-language-with-google-ngram/
10. Seven ways humanists are using computers to understand texts, Ted Underwood, 2015,
http://tedunderwood.com/2015/06/04/seven-ways-humanists-are-using-computers-to-understand-text/
11. Inventing new selves, The Harlem Renaissance: A Very Short Introduction, Cheryl A. Wall,
12. Oxford University Press, 2016, p. 22-43
13. Harlem: City of dreams, The Harlem Renaissance: A Very Short Introduction, Cheryl A.Wall, Oxford Universit
Press, 2016, p. 44-67
14. Langston Hughes Just Got a Year Older, Jennifer Schuessler, The New York Times, 2018,
https://www.nytimes.com/2018/08/09/arts/langston-hughes-birth-date.html
References:
1. NEH White Papers collection in Humanities Commons, https://hcommons.org/deposits/?tag=neh+white+paper
2. Digital Humanities Now, http://digitalhumanitiesnow.org
3. Digital Humanities Awards, http://dhawards.org
4. Digital Humanities Quarterly, http://www.digitalhumanities.org/dhq/
5. Digital Scholarship in the Humanities, https://browzine.com/libraries/118/journals/55262/issues/current
6. DH Commons, http://dhcommons.org
7. Digital Humanities Q&A, http://digitalhumanities.org/answers/
8. HASTAC, https://www.hastac.org

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)
Quiz, assignments, tests, small
course projects, seminars, K2
I CO1 Lecture and presentation
group discussions, field visits,
case analysis, lab activities
Quiz, assignments, tests, small
course projects, seminars,
II CO2 Lecture, presentation K3
group discussions, field visit,
and case analysis.

103
 Quiz, assignments, tests, small
III CO3 Lecture and presentation K6
course projects, seminars,
assignments, tests, small
IV CO4 Lecture and presentation K4
course projects,
V CO5 Lecture and presentation Assignment , Quiz K3
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 1 2 2 1 1 1 3
CO2 3 1 1 1 1
CO3 3 1 2 2 1
BJMCDHM31 : CO4 1 1 1 1 2
Digital Humanities CO5 1 3 3 3 3 3 3 3 1
Average 1.4 1.2 1.4 1.4 0 0 1.4 1.2 1 1.2 1.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

104
 SYLLABUS
Semester VII

Course Title Global Communication

Course Code BJMCGCM32

Credit 4
Contact Hours
4-0-0
(L-T-P)
Course Type Major
The objectives of this course are
 To understand the importance of global communication importance and historical
perspective.
 To explore the impact of globalization on communication practices and Culture and
Communication
Course Objective
 To explore the impact of globalization on communication practices and media
industries worldwide.
 To explore the role of communication in global conflicts and peacebuilding efforts.
 To analyze the role of technology in shaping global communication practices and
how these technologies are used in different cultural contexts
After completion of this course, students will be able to:
CO1: Understand the concept of global communication
CO2: Apply the globalization on communication practices and Culture and Communication
Course Outcome (CO) CO3: Design and create their own digital portfolios for social media presence.
CO4: Analyze the role of global communication in global conflicts and peacebuilding
efforts
.CO5: Develop thoughtful ideas for global communication

Module Description CO Mapping

Introduction to Global Communication
I Definition of Global Communication, The importance of Global CO1
Communication in the modern world. Historical Context of Global
Communication. The role of Technology in Global Communication
Culture and Communication CO2
Definition of Culture and its significance in Communication,
II Understanding cultural differences and their impact on Global
Communication. Cultural Barriers and How to overcome them in
Global Communication. Inter-cultural Communication: Importance
and Challenges
Media and Global Communication CO3
Role of Media in Global Communication. Types of media used in
III Global Communication (e.g. print, electronic, social media). Impact of
media on Global Communication. Ethics and Media in Global
Communication
Globalization and Communication CO3
Definition of Globalization and its impact on Communication. The
IV effect of Globalization on culture and Communication. The Role of
Global Communication in promoting globalisation. The impact of
Global Communication on globalisation

105
 Future of Global Communication CO3
Trends and predictions in Global Communication. The impact of
V emerging technologies on Global Communication. The challenges and
opportunities of Global Communication in the future. The role of
Global Communication in addressing global challenges (e.g. climate
change, social justice)

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
- Global Communication: Theories, Stakeholders, and Trends" by Thomas L. McPhail
- "Global Communication: A Multicultural Perspective" by Yahya R. Kamalipour
- "International and Intercultural Communication: New Frontiers for Research and Practice" by Michael Prosser and
Vibert C. Cambridge
- "Global Media Ethics: Problems and Perspectives" edited by Stephen J. A. Ward and Herman Wasserman
- "Global Media and Communication Handbook" edited by Robin Mansell and Peng Hwa Ang
- "Global Communication in Transition: The End of Diversity?" by Karin Wilkins
- "Globalization and Communication" by Robin Mansell
- "Communication in Global Business Negotiations: A Geocentric Approach" by Jill E. Rudd and Diana R. Lawson
- "Global Communication: International and Intercultural Communication Annual" edited by Mary Jane Collier and
Molefi Kete Asante
- "Global Communication: A Reader" edited by Fredrick M. Jablin and Linda L. Putnam.

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level
Lecture and Quiz, assignments, tests, small course projects, K1, K2
I CO1
presentation seminar, group discussions, case analysis,
Quiz, assignments, tests, small course projects,
Lecture and
II CO2 seminar, group discussions, field visit, case K3
presentation
analysis,
Lecture and Quiz, assignments, tests, small course projects,
III CO3 K6
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
IV CO4 K4, K5
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
V CO5 K3
presentation seminar,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

106
 Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 2 2 1 1 3 1 3 3 1 1 3
CO2 3 3 3 3 3 2 3 3 3 2 1
CO3 2 2 1 1 3 2 3 3 1 1 3
BJMCGCM32 : CO4 3 3 3 3 3 2 3 3 2 2 3
Global Communication CO5 3 2 3 3 3 2 3 2 3 3 3
Average 2.6 2.4 2.2 2.2 3 1.8 3 2.8 2 1.8 2.6
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

107
 SYLLABUS
Semester VII

Course Title Media Advocacy and Governance

Course Code BJMCMAG33

Credit 4
Contact Hours 4-0-0
(L-T-P)
Course Type Major
The objectives of this course are
 To make students understand the nature and importance of media advocacy.
 To enable the students to understand the relation between media advocacy and
Governance.
Course Objective
 To enable students about the impact media advocacy campaign.
 To develop comprehensive understanding of accountability and transparency in
Governance.
 To make students understand how media helps in changing public attitudes.
After completion of this course, students will be able to:
CO1: Understand the nature and importance of media advocacy in policy making.
CO2: Understand the importance of media advocacy
Course Outcome (CO) CO3: Develop media advocacy campaigns.
CO4: Discuss the relationship between Governance and Development.
CO5: Identify and understand the most important problems and debates in the field of
governance and development.
COURSE OUTLINE
Module Description CO Mapping
Media Advocacy: Role of Civil Society& Institution in Policy making
I Social Movements: Impact on Policy Making, Social Reforms & CO1
Media, Political Reforms & Media, Democratization: Participatory
Media
Working With The Media: Challenges, methods and common
II mistakes, Discussing Media Plans: Resources for Successful Media CO2
Advocacy.
Types of Media Used in Advocacy Campaigns, Developing Media
Contacts Registry, Selecting Your Target Audience, Developing Key
III Messages, Media Advocacy Tactics, Selecting Media Channels, Use CO3
of Social Media Channels, Monitoring and Responding to the Media,
Evaluating Media Advocacy.
Governance and Development: Concept of Good Governance Issues
IV Concerning Governance, Right Based Approach in Policy Making, CO4
How to Establish Good Governance, Welfare schemes for vulnerable
sections of the population by the Centre and States
Transparency and Accountability: Information sharing
V and transparency in government, RTI, Role of Media in bringing CO5
Transparency and Accountability, Social Media and Accountability,
Role of E-Governance in bringing Transparency and Accountability,

108
 Challenges of corruption and incompetence, Police Reforms in India,
Curb On VIP Culture, Improving Governance In Public Systems.

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination

Weightage 40 60

Text Books and References

Text Books:
 Anderson, J.E. and Public Policy-Making: An Introduction, Boston: Houghton, 2006.
 Athique, A., Indian Media Global Approaches, Cambridge: Polity Press, 2012.
 Bava, Noorjahan, (ed.) Non - Government Organizations in Development- Theory and practice, New Delhi: Kanishka,
1997.
 Bava, Noorjahan, (ed.) Inclusive Growth in Globalized India Challenges and options, New Delhi: Deep and Deep,
2008.
 Theodoulou, Stella Z., and Matthew Alan Cahn, Public Policy, NJ: Prentice Hall, 1995.
 Wiarda, H.J., Civil Society: The American Model and third World Development, Boulder: Westview Press, 2003

Facilitating the achievement of Course Outcomes

Course Bloom’s
Module Teaching and Learning
Outcomes Assessment Tools Taxonomy
No. Activity
(Cos) Level
Assignments, tests, seminars, group
I CO1 Lecture and presentation K2,K4
discussions, field visit, case analysis

Assignments, tests, small course

II CO2 Lecture and presentation K2,K3,K5
projects, field visit, case analysis

Assignments, tests, small course

III CO3 Lecture and presentation K1.K2
projects, seminars.
Assignments, tests, small course
IV CO4 Lecture and presentation K1,K2,K4
projects.
V CO5 Lecture and presentation Assignment and small course projects. K2,K4,K5
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 3 3 3 2 2 2 3 2 2
CO2 3 2 2 3 3 2 3 2 2 2 2
CO3 3 2 2 3 3 2 2 2 3 2 2
BJMCMAG33 :
CO4 3 2 3 3 3 2 3 2 2 2 2
Media Advocacy and
Governance CO5 3 3 2 3 3 2 2 2 2 2 2
Average 3 2.4 2.4 3 3 2 2.4 2 2.4 2 2
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

109
 SYLLABUS
Semester VII

Course Title Media Sociology

Course Code BJMCMSO34

Credit
Contact Hours
4-0-0
(L-T-P)
Course Type Minor
The objectives of this course are:
● To make students understand media as a social entity
Course Objective ● To enhance knowledge about media effects on social and individual experiences
● To identify the various social roles of media
To understand the changing nature of audience
After completion of this course, students will be able to:
CO1: Understand the social and political role of media
CO2: Apply mass media for publicity and networking
Course Outcome (CO) CO3: Design media narratives for different purposes
CO4: Analyze the changing role of media over time
CO5: Evaluate the efficiency of media for changing audiences

Module Description CO Mapping

Media Sociology: Definition and importance, Characteristics, Media as
I a tool of publicity and propaganda, Relationship between mass media CO1
and socio-political systems
II Media exposure and social and individual experiences, Media as a CO2
Social Currency, Understanding media’s role in the context of social
development
III Role of media during war: War Reporting and embedded journalism, CO3
‘Psychological warfare’, Media as a medium of political education
IV Media and sports, Difference in sports coverage in old and CO4
contemporary times, Commodification of sports, Portrayal of violence
in media, Social activism on Media
V The Rise of New Media, Social development through new media, CO5
Critical theories of mass media, Changing role of audience in new
media, News ‘packaging’ and changing public sphere

Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

110
 Text Books and References
References:
- All Media Are Social: Sociological Perspectives on Mass Media, by Andrew M. Lindner, 2020
- Media Sociology: A Reader, by Jeremy Tunstall, 1970
- Media Sociology and Journalism: Studies in Truth and Democracy, by Greg Nielsen, 2023
- The Sociology of Mass Media (Chapter 19), The Cambridge Handbook of Sociology, Cambridge University Press 2017
- Culture, Society and the Media, edited by Michael Gurevitch, Tony Bennett, James Curran, Janet Woollacott (Routledge, 1982)

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

No. Outcomes (Cos) Learning Activity Assessment Tools Level
Lecture and Quiz, assignments, tests, small course projects, K1, K2
I CO1
presentation seminar, group discussions, case analysis,
Quiz, assignments, tests, small course projects,
Lecture and
II CO2 seminar, group discussions, field visit, case K3
presentation
analysis,
Lecture and Quiz, assignments, tests, small course projects,
III CO3 K6
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
IV CO4 K4, K5
presentation seminar,
Lecture and Quiz, assignments, tests, small course projects,
V CO5 K3
presentation seminar,
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 2 3 2 2 2 3 2 2 2 3 2
CO2 1 3 3 2 2 3 1 3 1 3 3
BJMCMSO34 : CO3 3 3 3 2 3 2 3 3 3 3 3
Media Sociology CO4 2 3 2 1 2 2 2 3 2 3 2
CO5 2 3 3 2 3 2 2 3 2 3 3
Average
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

111
 PROGRAMME STRUCTURE & COURSE OUTLINE
BACHELOR OF ARTS IN JOURNALISM & MASS COMMUNICATION
Teaching Load
S. No. Subject Code Title of Paper Course Type
L T P CH Credit
SEMESTER - VIII
1 BJMCRET35 Research Ethics Major 4 0 0 4 4
Digital Media And
2 BJMCDME36 Minor 2 0 4 6 4
Entrepreneurship
3 BJMCDIS37 Dissertation Dissertation 0 4 0 0 12
TOTAL 20

112
 SYLLABUS
Semester VIII

Course Title Research Ethics

Course Code BJMCRET35

Credit 4
Contact Hours 4-0-0
(L-T-P)
Course Type Major
The objectives of this course are
 Provide students with the fundamental knowledge of basics of philosophy of
science and ethics, research integrity, publication ethics.
 Hands-on sessions are designed to identify research misconduct and predatory
Course Objective publications.
 Indexing and citation databases, open access publications, research metrics
(citations, h-index, Impact Factor etc).
 Guide and mentor students in presenting plagiarism tools for a valid and ethical
research report.
After completion of this course, students will be able to:
CO1: Understand basics of philosophy of science and ethics, research integrity, and
publication ethics.
Course Outcome CO2: Apply multidisciplinary, inter/multi-cultural and global understanding of
(CO) communication
CO3: Design research proposals
CO4: Identify and Analyze research misconduct and predatory publications
CO5: Develop global understanding of databases and research metrics among the students
COURSE OUTLINE
Module Description CO Mapping
Introduction to philosophy: definition, nature and scope, concept,
I branches; Ethics: definition, moral philosophy, nature of moral CO1
judgments and reactions.
Ethics with respect to science and research; Intellectual honesty and
research integrity; Scientific misconducts: Falsification, Fabrication,
II and Plagiarism (FFP); Redundant publications: duplicate and CO2
overlapping publications, salami slicing; Selective reporting and
misrepresentation of data.
Publication ethics: definition, introduction and importance; Best
practices / standards setting initiatives and guidelines: COPE, WAME,
etc.; Conflicts of interest; Publication misconduct: definition, concept,
III problems that lead to unethical behaviour and vice versa, types; CO3
Violation of publication ethics, authorship and contributor ship;
Identification of publication misconduct, complaints and appeals;
Predatory publishers and journals
Open access publications and initiatives; SHERPA/RoMEO online
IV resource to check publisher copyright & self-archiving policies; CO4
Software tool to identify predatory publications developed by SPPU;

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 Journal finder / journal suggestion tools viz. JANE, Elsevier Journal
Finder, Springer Journal Suggester, etc.
Group Discussions on Subject specific ethical issues, FFP, authorship;
Conflicts of interest; Complaints and appeals: examples and fraud from
V India and abroad; Software Tools- Use of plagiarism software like CO5
Turnitin, Urkund and other open-source software tools; Databases and
research metrics.

Evaluation
Theory & Project
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books:
1. The Ethics of Teaching and Scientific Research by Miro Todorovich; Paul Kurtz; Sidney Hook.
2. Research Ethics: A Psychological Approach by Barbara H. Stanley; Joan E. Sieber; Gary B. Melton
3. Research Methods in Applied Settings: An Integrated Approach to Design and Analysis by Jeffrey A.
Gliner; George A. Morgan Communicationrence Erlbaum Associates, 2000
4. Ethics and Values in Industrial-Organizational Psychology by Joel Lefkowitz Communicationrence
Erlbaum Associates, 2003.

Facilitating the achievement of Course Outcomes

Course Bloom’s
Module
Outcomes Teaching and Learning Activity Assessment Tools Taxonomy
No.
(Cos) Level
Quiz, assignments, tests,
Lecture and presentation, group K1, K2
I CO1 seminars, case analysis, student
discussions, case study
presentation
Quiz, assignments, tests,
Lecture and presentation, tutorials,
II CO2 seminars, case analysis, student K2, K3
group discussions, case study
presentation
Quiz, assignments, tests,
Lecture and presentation, tutorials,
III CO3 seminars, case analysis, student K6
group discussions, case study
presentation
Quiz, assignments, tests,
Lecture and presentation, tutorials,
IV CO4 seminars, case analysis, student K4, K5
group discussions, case study
presentation
Lecture and presentation, group assignments, tests, seminars, case
V CO5 K5, K6
discussions, case study analysis, student presentation
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

114
CO, PO & PSO MAPPING:

Course Code and

POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 3 3 3 3 3 3 3 3 3
CO2 3 3 3 3 3 2 3 3 3 2 1
CO3 3 3 1 1 3 1 3 3 1 1 3
BJMCRET35 : CO4 3 3 3 3 3 1 3 3 2 1 3
Research Ethics CO5 3 2 3 3 3 2 3 2 3 3 2
Average 3 2.8 2.6 2.6 3 1.8 3 2.8 2.4 2.0 2.4
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

115
 SYLLABUS
Semester VIII

Course Title Digital Media & Entrepreneurship

Course Code BJMCDME36

Credit 4
Contact Hours 4-0-0
(L-T-P)
Course Type
The objectives of this course are:
 To make students understand the concept of the digital media
 To make students understand the implications of Digital Media
Course Objective
 To enable students to learn digital media entrepreneurial skills
 To make students understand the dynamics of digital media business.
 To enable students to develop & create opportunities in digital media
After completion of this course, students will be able to:
CO1: Understand the basics and the history of digital journalism and entrepreneurship
CO2: Apply digital knowledge and skills
Course Outcome (CO) CO3: Design & plan digital media strategies using entrepreneurial skills
CO4: Analyze and sort entrepreneurial opportunities in digital media
CO5: Develop skills for media entrepreneurial ventures

Unit Description CO Mapping

Origin of the Internet and Digital Media, Digital inequalities – Digital
I Divide and Access, Economy of Digital Media, Characteristics of CO1
Digital Media, Media Convergence, Integration of Digital Media
Social Media Networks: Definition, present scenario, Apps, Digital
II Democracy and people’s participation, Media in Motion, Location- CO2
Based Services; Internet Advertising, Chatbots, Cloud Technology and
Services in Media.
Entrepreneurship: New Techniques for Idea-Generation;
Understanding Business Models; Business Models cases; Strategy;
III Budgeting and Accounting; Marketing; Customer Analysis; Real- CO3, CO5
World’s Media Business; How Markets Really Work; Analyzing Cash
Flows and the Funding Needs of a Business
5 Principles of Effective Project Management; Basic Principles and
IV Tactics for Effective Negotiation; Business Opportunities vs. Principles CO3, CO4
of Journalism; New Issues for Media Businesses: Crowd Funding,
Crowd Sourcing and Crowd Seeding
Understanding Business Hierarchies; Navigating Business
Bureaucracy; Identifying Relevant Intrapreneurial Opportunities;
V Startup Culture; Legal Issues for Startups: Contracts, Intellectual CO5
Property, Liability and Other Considerations; Taxes, Insurance and
Other Practical Issues; Key Media Startups in Asia

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 Evaluation
Theory
Mode of Evaluation Continuous Evaluation End Semester Examination
Weightage 40 60

Text Books and References

Text Books
1. Mutter, Alan, Newspaper Digital Ad Share Hits All-Time Low, Reflections of a Newsosaur, April 2012.
2. Shear, Michael, Campaigns Partner with Social Media Companies, New York Times, April 18, 2012.
3. Vargas, Jose Antonio, Obama Raised a Half Billion Online, Washington
4. Founders at Work: Stories of Startups’ Early Days, to get a better sense of the entrepreneurial mind-set and some of
the day-to-day challenges faced by entrepreneurs at leading journalism and media start-ups
5. Case Studies from Harvard Business School, Columbia Journalism School, Columbia Business School, and other
Contemporary Case Study Sources
6. The Curse of the Mogul by Bruce Greenwald, Jonathan Knee and Ava Seave, for an understanding of some of the
strategic issues at the core of the media business
7. Create Your Own Economy: The Path to Prosperity in a Disordered World by Tyler Cowen, for an understanding of
the economics behind changes in media
8. The Business of Journalism, Edited by William Serrin, for thoughts from 10 leading reporters and editors on the
media business
9. Handley, Ann. Everybody Writes Your Go-to Guide to Creating Ridiculously Good Content. Wiley, 2014.
10. Scott, David Meerman. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and
Viral Marketing to Reach Buyers Directly. Fifth edition, John Wiley & Sons, Inc, 2015.
11. Enge, Eric, et al. The Art of SEO: Mastering Search Engine Optimization. Third edition, O’Reilly, 2015.
12. Aydin, Hatice, editor. Digital Marketing Applications. Peter Lang D, 2019
13. Jan, Zimmerman. Social Media All-in-One for Dummies, 4th Edition. 4th edition, John Wiley and Sons, 2017.
14. Strategy: An Integrated Approach to Online Marketing. 2nd Edition, Kogan Page Ltd, 2019.
Reference
15. The Dictionary of Business, Penguin Reference, for a concise guide to basic business terminology
16. Analysis for Financial Management, by Robert C. Higgins, for excellent, straightforward explanations of basic
concepts of finance.
17. Harvard Business Review on Business Model Innovation.
18. Influence: The Psychology of Persuasion, by Robert Cialdini, for a basic introduction to principles and concepts in
marketing.
19. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander
Osterwalder and Yves Pigneur.
Funding Journalism in the Digital Age: Business Models, Strategies, Issues and Trends by Jeff Kaye and Stephen Quinn.

Facilitating the achievement of Course Outcomes

Module Course Teaching and Bloom’s Taxonomy

Assessment Tools
No. Outcomes (Cos) Learning Activity Level
Lecture and
presentation,
Quiz, assignments, tests, seminars, case analysis, K1, K2
I CO1 group
student presentation
discussions,
case study
Lecture and
Quiz, assignments, tests, seminars, case analysis,
II CO2 presentation, K2, K3
student presentation
tutorials, group

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 discussions,
case study
Lecture and
presentation,
Quiz, assignments, tests, seminars, case analysis,
III CO3 tutorials, group K6
student presentation
discussions,
case study
Lecture and
presentation,
Quiz, assignments, tests, seminars, case analysis,
IV CO4 tutorials, group K4, K5
student presentation
discussions,
case study
Lecture and
presentation,
assignments, tests, seminars, case analysis,
V CO5 group K5, K6
student presentation
discussions,
case study
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 1 3 1 3 3
CO2 1 3 3 3
BJMCDME36 : CO3 1 3 3 3 3 3 3
Digital Media CO4 3 3 3 3 3 3
&Entrepreneurship CO5 3 3 3 3 3 3
Average 1.8 3 1.4 0.6 0.6 0 3 0.6 1.8 1.2 1.2
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low), “2” – Moderate (Medium), “3” – Substantial (High), “-” – No correlation

118
 SYLLABUS
Course Title Dissertation

Course Code BJMCDIS37

Credit 8
Contact Hours
0-0-0
(L-T-P)
Course Type
The objectives of this course are
 To make students understand the value of research.
 To make students understand various methods to develop in-depth knowledge.
Course Objective  To make students develop their investigating and analyzing skills.
 To educate students about field survey for data collection
 To enable the skills of writing dissertation report.

The outcomes of the course are:

 To enable the student to identify the prominent issues in the field of journalism.
 To have knowledge of history and significance of various dimensions of the issue.
Course Outcome (CO)  To carry out intensive study to make their dissertation valuable and authentic.
 To carry out field survey for data collection and thus familiarize with the process of
survey, data collection and analysis.
 To prepare the dissertation based on the acquired skillsets and knowledge.

COURSE OUTLINE
CO
Module Description
Mapping
Dissertation/Project has a great academic/research value as well as method to develop in depth
knowledge, investigation skill and serious understanding in his/her behavior for success in the field
of journalism.
Student should be guided by the following points during the research/study for his/her dissertation.
Title: It should be decided with the help of HOD/approved guide
Synopsis: After finalizing the title, synopsis should be submitted (Research design clearly indicating
aims, objective and review of literature etc.) in the first month of 7th semester.
Progress: From time to time student will give his/her progress report of research to department in
writing and signed by guide: A minimum of three reports must be submitted before final submission
of study.
Final Dissertation: In two copies in hard bound should compulsorily be submitted before the final
examination. The date of submission will be decided by HOD. This dissertation carries 100marks
and will be evaluated by external examiners. 30 marks for content and presentation of dissertation,
and 40 marks will be on the Viva-voce taken by the external examiner while 30 mainly on progress
report during the study as mentioned earlier and given by an internal
Examiner.

Evaluation
Project

119
 Mode of Evaluation Research Progress Report File Submission & Viva

Weightage 40 60

Text Books and References

Text Books:
1. Srivastava, Vinay Kumar (ed) (2004) Methodology and Fieldwork, Oxford University Press: New Delhi.
2. Berger, A. 2000, Media and Communication Research Methods: An Introduction to Qualitative and
Quantitative Approaches, Sage: London
3. Somekh B, and Lewin C (Eds) (2005), Research Methods in the Social Sciences (pg. 198-225) Vistaar
Publications (A division of Sage publications India Pvt Ltd), New Delhi

Facilitating the achievement of Course Outcomes

Course
Module Teaching and Learning Bloom’s Taxonomy
Outcomes Assessment Tools
No. Activity Level
(Cos)
I CO1 Discussion and presentation Review & Presentation K1, K2
II CO2 Discussion and presentation Review & Presentation K3
III CO3 Discussion and presentation Review & Presentation K4, K5
IV CO4 Discussion and presentation Review & Presentation K5, K6
V CO5 Discussion and presentation Review & Presentation K6
Bloom’s Taxonomy:
K1: Remembering; K2: Understanding; K3: Applying; K4: Analyzing; K5: Evaluating; K6: Creating

CO, PO & PSO MAPPING:

Course Code and
POs/ COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
Course Name
CO1 3 3 1 1 3 1 3 3 1 1 3
CO2 3 3 3 3 3 2 3 3 3 2 1
BJMCDIS37 : CO3 3 3 1 1 3 1 3 3 1 1 3
Dissertation CO4 3 3 3 3 3 1 3 3 2 1 3
CO5 3 2 3 3 3 2 3 2 3 3 2
Average 3 2.8 2.2 2.2 3 1.4 3 2.8 2 1.6 2.4
Correlation level 1, 2 and 3 as defined below:
“1” – Slight (Low);
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation

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