EDUKONE: Empowering Professionals to Teach, Learn, and Thrive in Cloud, Data, and AI

By bringing Physical Classrooms on Digital Platform!

GROUP 4:
• Akshay Hazari EPGP11KC016
• Anish Bapna EPGP11KC021
• Ashay Rajoria EPGP11KC030
• Divya Gopinath EPGP11KC045
• Pooja Rani Sahoo EPGP11KC085
• Romio Maurya EPGP11KC193
• Vidhya Pradeep EPGP11KC145 www.iimk.ac.in
The Problem

Problem
Many experts with real-world experience
Ever wondered how to learn Cloud, Data, lack a platform to share their knowledge
and AI directly from industry professionals? through live courses while monetizing their
expertise.

The Solution
That's where Edukone comes in—an all-in-one platform where professionals can become
instructors, launch their own online training, and help others upskill in Cloud, Data, and AI.

Image Source: Generated from Dall-E3

2 © 2024 IIM Kozhikode
About EDUKONE

Edukone is a digital platform that empowers

Trainers to launch and scale their live online
courses in Cloud, Data, and AI, while equipping
professionals with industry-relevant expertise
in these transformative technologies.

3 © 2024 IIM Kozhikode Image Source: www.edukone.com

Competitor Landscape
Udemy & Coursera Simplilearn & UpGrad
• Challenge: Lack of real-time • Challenge: High cost, limited career
engagement support
• Our Edge: Live expert interaction • Our Edge: Integrated career services

Specialized Platforms like Great Learning

DataCamp, Kaggle, Fast.ai, • Challenge: Focus on degree
Deeplearning.ai programs
• Challenge: Recorded sessions and • Our Edge: Skill-based, fast-track
not Live courses
• Our Edge: Live and platform based

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Sustainable Competitive Advantage of EDUKONE

Live,

Unique
instructor-
led sessions Live,

We Solve
that allow interactive
you to learning, Gain

Benefits
engage in solving the practical,
real-time problem of real-world Perfect for
with experts,

Target
passive, skills with
unlike pre- professionals
ineffective hands-on
recorded looking to live expert-
online

Exclusivity
sessions that upskill or
courses that education led classes
immediately switch
lack that doesn't with real- real-time

Value
apply to your careers with
interaction. offer world learning,
career. an engaging,
practical projects and practical
Master live learning
experience. personalized experience,
Practical experience mentoring, and career-
skills with
making focused
live ,
learning results
interactive
practical and
courses
personalized.

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Revenue Streams & Models: The way Business earns Income

• This would provide Edukone a recurring and predictable income

Subscription Based
for mid and long term, Edukone need to create and updated with
Model
recent developments and changes in the technology.
• The students could pick and choose the courses at Edukone,
Pay per Course /
this could give some premium on pricing, but the revenue is
Lecture Model
unpredictable. This calls for efforts in the marketing of courses.
• Edukone could offer basic contents for free and charges for
higher level of contents, this could provide a wide user base,
Freemium Model
conversion of free user to paid user would need strong
conversion strategy.
• Edukone could provide membership to community or institutes,
this facilitate recurring income for long term basis, this would
Membership Model
require building and maintaining relation with the community,
feedback of the community members would mater a lot.
• Edukone could also think of the revenue model could be
Hybrid Model
combination of the above.
• Advertisement and Promotions – Careful selection of Goods and
services and earn passive revenue as commission.
• Sponsorships – Partnering with brands to promote their products
and services.
Other methods
• Licensing – The contents of other institutions could be promoted,
like textbooks, Publications, video contents etc.
• Donations – Donations could be accepted from supporters,
organizations and students

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Why Choose the Multi-Sided Platform (MSP) Model?
• Edukone Courses (In-House) – Tagged
EDUPRIME (Higher trust & credibility)
Two Categories • Quality Courses tagged EDUPRIME
of Courses –
• Third-Party Courses
• Profit-sharing model with educators

• Combines in-house advantages with outside

Partial
EDUKONE Profit Third Ownership &
Profit-Sharing
expertise
• Diversifies revenue across multiple course
Shared,
Branded Partially
Owned
Party sources

Courses Courses • More courses → more students → stronger

Scalability & brand value
Network Effects • Self-reinforcing cycle, as seen in platforms like
Udemy/Airbnb

By blending in-house (“Edukone”) offerings with third- Enhanced

party courses via profit-sharing, Edukone scales • Edukone’s label = trusted, high-quality content
Brand
quickly, strengthens its brand, and serves diverse Positioning • Third-party partnerships = breadth and variety
learner needs under one unified platform.

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Marketing Strategies

Certification & SEO & Content Marketing Social Media &

Credibility Marketing • Optimize website and blog Influencer Marketing
• Highlight industry recognition content for relevant keywords. • Collaborate with influencers
and credibility of certifications and industry professionals to
through website banners, social promote the course through
proof, and testimonials. reviews and recommendations.

Retargeting & Paid Ads Strategic Partnerships & Content Marketing &
(Google & Facebook Ads) Corporate Tie-Ups Thought Leadership
• Use Facebook Pixel & Google • Collaborate with companies • Increase visibility by
Ads retargeting to bring back that hire graduates and offer participating in local events,
visitors who didn’t enroll corporate training bundles. conferences, and MeetUp
initially. groups.

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Digitalization of the Business (Platform Focus)

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Digitalization of the Business (Content Focus)

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Annexure

www.iimk.ac.in
Our Vision and Mission

Vision Statement Mission Statement

• Enabling experts to launch and grow their own training • To provide high-quality, industry-relevant training in Cloud,
programs in Cloud, Data, and AI and empowering individuals Data, and AI through hands-on learning, expert mentorship,
and organizations with AI-driven skills and real-world projects, while also empowering instructors
to launch their own courses and bridging the gap between
talent and industry demand with tailored career support.

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Building EDUKONE Platform Brick by Brick (Work in Progress)

13 © 2024 IIM Kozhikode

Thank You
GROUP 4

IIM KOZHIKODE

IIMK Campus P. O Kunnamangalam

Kerala 673570

www.iimk.ac.in