Theory 3
Theory 3
TABLE OF CONTENTS
1. Learning Outcomes
2. Introduction
3.1 Total Revenue (TR)
3.2 Average Revenue (AR)
3.3 Marginal Revenue (MR)
3.4 Profit/Loss
4. Break Even Point
5. Break Even Analysis in different markets
5.1 Perfect Competition
5.1.1 Break-even analysis using TR and TC approach
5.1.2 Break-even analysis using AR and AC approach in short run
5.1.3 Break-even analysis using AR and AC approach in long run
5.2 Monopoly
5.2.1 Break-even analysis using TR and TC approach
5.2.2 Break-even analysis using AR and AC approach in short run
5.3 Monopolistic Competition
5.1.1 Break-even analysis using AR and AC approach
6. Advantage and Disadvantages of break-even point
7. Example
8. Summary
2. Introduction
Break-even point (BEP) is the point where the firm may be said to be in a ‘neutral’ situation in
terms of profit and loss (i.e., no profit and no loss situation). This kind of situation arises when the
firm’s total revenue is exactly equal to its total costs.
Break-even point is considered as a tool in the hands of a manager who takes a number of decisions
for the progress of its firm. Information based on break-even point is very useful in deciding the
selling price, to make proposals in a bidding process and it is also useful for firms when they apply
for credit in the market. 1
Total revenue is defined as the total amount of money which a firm receives after selling its
output in the market.
The above formula shows total revenue can be calculated by multiplying the price of per unit of
the output to the number of units of the output sold in a particular period.
Example: ABC Ltd. co. makes cell phones. The price of a cell phone is Rs. 4000 and total
number of cell phones sold by him in the year 2014 were 10000.
𝑻𝑹
𝑨𝑹 = = 𝑷𝒓𝒊𝒄𝒆 𝒑𝒆𝒓 𝒖𝒏𝒊𝒕
𝑸𝒖𝒂𝒕𝒊𝒕𝒚 𝒔𝒐𝒍𝒅
Average revenue can be calculated by dividing the total revenue by the total number of quantity
sold in a particular time period.
As average revenue is also called price per unit, the total revenue formula can also be written as:
𝑻𝑹 = 𝑨𝑹 ∗ 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝒔𝒐𝒍𝒅
Example: ABC Ltd. co. makes cell phones. Its total revenue of the year 2014 was Rs. 40000000
and the number of cell phone it sold were 10000.
𝟒𝟎𝟎𝟎𝟎𝟎𝟎𝟎
𝑨𝑹 = = 𝑹𝒔. 𝟒, 𝟎𝟎𝟎
𝟏𝟎𝟎𝟎𝟎
Marginal revenue is known as the change in the total revenue when a firm tries to sell one more
unit of its output in the market.
∆ 𝑻𝑹
𝑴𝑹 =
∆ 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝒔𝒐𝒍𝒅
The above formula suggests that marginal revenue is calculated by dividing the change in total
revenue to the change in the quantity sold by the firm.
Example: ABC Ltd. co. makes cell phones. Its total revenue is Rs. 40000000 when it sells 10000
units and 40005000 when it sells 10001 units. The marginal revenue of firm ABC Ltd. co is
Profit (loss) means the positive (negative) difference between the total revenue and the total cost
of a firm.
𝑷𝒓𝒐𝒇𝒊𝒕/𝑳𝒐𝒔𝒔 = 𝝅 = 𝑻𝑹 − 𝑻𝑪
1. Total Cost of a firm can be divided into fixed and variable costs.
2. It assumes that the selling price is constant and does not get affected by change in the
number of units of output sold and other factors.
3. Fixed cost is not affected by the change in the sale volume. It is assumed to be constant.
4. Variable cost per unit is assumed to be constant (e.g., the wage rate of the variable factor,
labour is fixed). The total variable cost changes in proportion to the change in quantity
sold.
5. It is assumed that there is no problem of demand, so that total produce is completely sold
out in the market. Therefore total production is equal to total sales.
6. It is assumed that the company is producing only one product; though break even analysis
can be applied to multi product company also.
7. Operating efficiency is assumed to remain unchanged.
Based on the above assumptions, the break-even point of a firm can be defined as a point where
total revenue is equal to the total cost of the firm, so that its profits are zero. To make our analysis
more concrete lets understand break-even point with the help of an example;
Example: Sunil & son Ltd.co. has made 4,000 plastic cups. It has a fixed cost of Rs. 2,000. This
company has also incurred a variable cost of Rs 3 per cup. The selling price of each cup is Rs. 5.
Output FC VC TC TR Profit/Loss/BEP
There is a concept called margin of safety which is defined as the difference between the actual
sale and break even output.
In some sense, the margin of safety give a kind of warning signal to the manager of a company.
Lower the margin of safety, higher is the risk of loss to a company. Thus the manger should be
more careful in taking decisions regarding revenue and controlling costs when the margin of
safety is low. The manager should try to increase the margin of safety for the better ‘health’ of a
company.
Refer to Figure 1 and suppose the firm produces 1800 units and the break-even output is at 1000
output as per the above figure. Then the margin of safety will be:
We can also define break-even point, as the level of output where the profit of a company is zero.
In Figure 2 above, it has been shown that break- even point is at 1000 units where the profit line
cuts the output line (x-axis) or where the profit is exactly zero. If the company produces less than
1000 units or to the left of the break-even point, then the firm will incur loss. Whereas, if the
company produces more than 1000 units or to the right of the break-even point then the firm will
incur positive profits.
𝑭𝒊𝒙𝒆𝒅 𝑪𝒐𝒔𝒕
𝑩𝒓𝒆𝒂𝒌 𝒆𝒗𝒆𝒏 𝒑𝒐𝒊𝒏𝒕(𝒐𝒖𝒕𝒑𝒖𝒕) =
𝑺𝒆𝒍𝒍𝒊𝒏𝒈 𝑷𝒓𝒊𝒄𝒆 − 𝑽𝒂𝒓𝒊𝒂𝒃𝒍𝒆 𝒄𝒐𝒔𝒕 𝒑𝒆𝒓 𝑼𝒏𝒊𝒕
In this formula (𝑺𝒆𝒍𝒍𝒊𝒏𝒈 𝑷𝒓𝒊𝒄𝒆 − 𝑽𝒂𝒓𝒊𝒂𝒃𝒍𝒆 𝒄𝒐𝒔𝒕 𝒑𝒆𝒓 𝑼𝒏𝒊𝒕 ) is known as the ‘average
contribution margin’ because it shows the part of selling price which is used to pay for the fixed
cost.
𝑻𝑹 = 𝑻𝑪
𝑭𝒊𝒙𝒆𝒅 𝑪𝒐𝒔𝒕
𝑩𝒓𝒆𝒂𝒌 𝑬𝒗𝒆𝒏 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 =
𝑺𝒆𝒍𝒍𝒊𝒏𝒈 𝑷𝒓𝒊𝒄𝒆 − 𝑽𝒂𝒓𝒊𝒂𝒃𝒍𝒆 𝒄𝒐𝒔𝒕 𝒑𝒆𝒓 𝑼𝒏𝒊𝒕
According to this formula in the above example (Table 1) the BEP is:
𝟐𝟎𝟎𝟎 𝟐𝟎𝟎𝟎
𝑩𝒓𝒆𝒂𝒌 𝒆𝒗𝒆𝒏 𝒑𝒐𝒊𝒏𝒕(𝒐𝒖𝒕𝒑𝒖𝒕) = = = 𝟏𝟎𝟎𝟎 𝒖𝒏𝒊𝒕
𝟓−𝟑 𝟐
From this you can clearly see that the break-even point can change with a change in the value of
fixed cost, variable cost per unit and selling price.
A perfectly competitive market is a market with large number of buyers and sellers. The product
which is sold out in this market is homogenous and firms in this market are free to enter and exit.
In such markets firms are said to be price-takers as they do not have any control on prices of the
goods they sell, due to the fact there are a large number of firms in the industry. So in perfectly
competitive markets, firms’ AR is equal to MR.
5.1.1 Break-even analysis using TR (Total Revenue) and TC (Total Cost) approach
Break-even point is defined as the point where the total revenue is equal to the total cost.
According to Figure 3 above. When the market is perfectly competitive then the BEP can occur at
either one of two points A and B where the total revenue curve cuts the total cost (or in other
words, the total revenue is equal to the total cost). So the two break-even quantities will be Q1
and Q2. Firms will earn a profit if it produces some output that lies between Q1 and Q2;
elsewhere it will incur losses. Profits will be maximum when the firm produces at Q3 level of
quantity where the gap between TR and TC is maximum.
In the case of perfect competitive markets in short run the firm can either earn super normal
profits, or normal profits (i.e., break-even), or incur a loss. Figure 4 above represents the case of
normal profits in short run. In economics normal profits basically means that the firm is earning
zero profit or TR exactly covers the TC of the firm.
Break-even point is where the TR=TC and corresponding to that in the above diagram, AR = AC
as can be shown as follows:
In the case of perfectly competitive markets, in long run, firms will earn only normal profits
(break-even) because in the long run firms have the option to enter and exit the industry. So the
competition among firms will drive down profits to the level of normal profits. This point will
also be analysed in detail in later modules. According to Figure 5 above the break-even point is at
point A where TR=TC:
5.2 Monopoly
A monopoly is a market where there is a single seller. Other firms are restricted from entering
into the market in this case.
Total revenue and total cost approach can be used to show the break-even points in the case of a
monopoly. If the seller wants to sell more in this case, he has to reduce the price of the good - that
is why the TR in this case is not a straight line, but it is concave in shape. BEP occurs where the
TR curve cuts the TC curve. According to Figure 6 above, the TR curve cuts the TC curve at two
point A and B, so the break-even quantities will be Q1 and Q2. A monopoly firm will earn profits
if it produces a level of output that lies between Q1 and Q2. It will earn maximum profit if it
produces quantity Q3, because the difference between the TR and TC is maximum at this level of
output.
In the short run, a monopoly firm can earn super normal profits, normal profits (break-even) or
incur a loss. But in the long run it will not incur loss and it may even earn super normal profits or
at least normal profits. In Figure 7 above, the equilibrium quantity is at Q where the MR=MC (the
equilibrium condition in a monopoly) and according to the AR and AC approach, break-even
point is at A where the TR=TC or AR=AC. At Q:
The main features of a market characterized by monopolistic competitive are that there are many
buyers and sellers, firms are free to enter and exit, but each producer produces a differentiated
product, which gives them some level of monopoly power.
In the short run, in a market with monopolistic competition, firms can earn super normal profit,
normal profits (break-even) or incur loss in the short run. But in long run, owing to competitive
pressures, they will only earn normal profits, as firms have the option of entry and exit. The only
difference between the Figures for monopoly and monopolistic competition is that AR and MR
curves in monopoly is steeper than in monopolistic competition. The reasons for this will be
discussed in detail in later modules on market structures. In Figure 8 above, the equilibrium
quantity is at Q where MR=MC (the equilibrium condition) and according to the AR and AC
approach break-even point is at A where the TR=TC or AR=AC. At Q
7. Example
Q. (a) A cloth making firm want to replace the old machinery with the new one. The total fixed
cost on desired machine is Rs. 21270 per year and the variable costs are Rs. 8.75 per
hour. This firm can produces 5 meters of cloth in an hour. The firm charges Rs.16
per meter from its customers. How many meters of cloth can be produced to break even?
𝑭𝒊𝒙𝒆𝒅 𝑪𝒐𝒔𝒕
𝑩𝒓𝒆𝒂𝒌 𝑬𝒗𝒆𝒏 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 = =
𝑺𝒆𝒍𝒍𝒊𝒏𝒈 𝑷𝒓𝒊𝒄𝒆 − 𝑽𝒂𝒓𝒊𝒂𝒃𝒍𝒆 𝒄𝒐𝒔𝒕 𝒑𝒆𝒓 𝑼𝒏𝒊𝒕
𝟐𝟏𝟐𝟕𝟎 𝟐𝟏𝟐𝟕𝟎
𝑩𝒓𝒆𝒂𝒌 𝑬𝒗𝒆𝒏 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 = = = 𝟏𝟒𝟗𝟑 𝒎𝒆𝒕𝒆𝒓𝒔
𝟏𝟔 − 𝟏. 𝟕𝟓 𝟏𝟒. 𝟐𝟓
Q. (b) Now if the firm produced 1500 meters of cloth, what is the effect on the firms profit?
Q. (c) Now if the firm produced 1400 meters of cloth, what is the effect on the firm’s profit?
Summary
Break-even analysis is useful for the manager of a company for planning its profit.
Through margin of safety, manager can analyse how much he can reduce sales and still
gain some profit out of this.
A firm with higher margin of safety would be strong enough to survive even in a bad
market condition.
While break-even analysis can play an important role in the decisions of a manager it has
certain pros and cons that must be taken into consideration.