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NETFLIX

Netflix's success in the US is attributed to its first-mover advantage, extensive content library, and focus on user experience. The company leverages data-driven decisions to tailor offerings and has built strong brand recognition through strategic investments in original content. Additionally, its global expansion strategy helps diversify its subscriber base and mitigate market risks.

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6 views2 pages

NETFLIX

Netflix's success in the US is attributed to its first-mover advantage, extensive content library, and focus on user experience. The company leverages data-driven decisions to tailor offerings and has built strong brand recognition through strategic investments in original content. Additionally, its global expansion strategy helps diversify its subscriber base and mitigate market risks.

Uploaded by

nguyenanthuong05
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NETFLIX

1. Why is Netflix successful in the US? What are Netflix’s competitive


advantages?
First–Mover Advantage: Netflix was one of the first companies to offer a subscription-based
streaming service, allowing it to establish a strong brand presence and customer loyalty before
many competitors entered the market.

Extensive Content Library: Netflix has invested heavily in acquiring a diverse range of content,
including movies, TV shows, and original programming. This extensive library appeals to a wide
audience and keeps subscribers engaged. The company has also focused on exclusive content,
which differentiates it from competitors [5]

User Experience: Netflix has prioritized user experience with a user-friendly interface,
personalized recommendations, and seamless streaming capabilities. This focus on customer
satisfaction has helped retain subscribers and attract new ones [1].

Data-Driven Decisions: Netflix utilizes data analytic to understand viewer preferences and
behavior, allowing it to tailor content offerings and marketing strategies effectively. This data-
driven approach helps in making informed decisions about content creation and acquisition [7].

Strong Brand Recognition: As a pioneer in the streaming industry, Netflix has built significant
brand recognition and trust among consumers. This strong brand equity contributes to its
competitive advantage in attracting and retaining subscribers [1].

Global Expansion Strategy: While Netflix has a strong domestic presence, its strategic
international expansion has allowed it to tap into new markets and diversify its subscriber base,
which helps mitigate risks associated with reliance on the U.S. market [5].

Investment in Original Content: Netflix has made substantial investments in original


programming, such as "House of Cards" and various Marvel series, which not only attract new
subscribers but also create a unique value proposition that competitors cannot easily replicate [10].
2. Identify the

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