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Planning

The document outlines the importance of tourism planning, emphasizing its systematic approach to setting objectives and evaluating outcomes. It discusses the consequences of poor tourism planning, including physical, human, marketing, and organizational impacts, and highlights the need for cooperation between government and private sectors. Various levels of tourism planning are described, from international to site-level, along with the components and frameworks necessary for effective tourism development.

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0% found this document useful (0 votes)
26 views5 pages

Planning

The document outlines the importance of tourism planning, emphasizing its systematic approach to setting objectives and evaluating outcomes. It discusses the consequences of poor tourism planning, including physical, human, marketing, and organizational impacts, and highlights the need for cooperation between government and private sectors. Various levels of tourism planning are described, from international to site-level, along with the components and frameworks necessary for effective tourism development.

Uploaded by

rasuncion
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Planning- is a logical and systematic 2.

Damage or permanent alteration


approach of formulating the objectives, of historical/cultural landmarks 6. Inadequate capitalization in
programs, policies, procedures, and resources. packaging opportunities.
budgets, rules and regulations, and 3. Overcrowding and congestion D. Organizational Impacts
other types of plans. 4. Pollution 1. Fragmental approach to the
5. Traffic problems marketing and development of
Tourism Planning - is a dynamic
tourism
process of determining goals,
B. Human Impacts 2. Lack of cooperation among
systematically selecting alternative
1. Less accessibility to services individual operators
courses of actions to achieve those
and tourist attractions for local 3. Inadequate representation of
goals, implementing the chosen
residents resulting in local the tourism industry’s interests
alternatives, and evaluating the choice
resentment 4. Lack of support from local
to determine the success of a
2. Dislike of tourists by local public authorities
destination.
residents 5. Failure to act on important
Reasons for Tourism Planning 3. Loss of cultural identities issues, problems, and
4. Lack of education of tourism opportunities of common
1. The stagnation and decline of a employees in skills and interest to the industry.
destination or attraction. hospitality
2. The rise and fall of the popularity E. Other Impacts
5. Lack of awareness of the
of destination areas. benefits of tourism to the 1. Lack of sufficient attractions
3. All destination areas eventually destination area. and events
suffer the same fate.
C. Marketing Impacts 2. High seasonality and short
Consequences of Lack of Tourism
1. Failure to capitalize on new length of stays
Planning or Poor Tourism Planning
marketing opportunities 3. Poor quality of facilities and
Symptoms of Lack or Poor Tourism 2. Erosion of market shares due services
Planning to the actions of competitive 4. Poor travel information
destination areas services
1. Physical Impacts
2. Human Impacts 3. Lack of sufficient awareness
3. Marketing Impacts in prime markets Roles and Responsibilities for
4. Organizational Impacts 4. Lack of clear image of Tourism Planning
destination area in potential
markets In communist countries, all planning is
A. Physical Impacts
5. Lack of cooperative done by the national government. In
1. Damage or permanent alteration
advertising among individual democratic countries, the government
of the physical environment.
operators
and the private sector play a vivid role Barriers to Tourism Planning  Japan promotes national needs
in the tourism planning. to generate more financial
1. Many people are against planning
resources to support massive
Experience shows that the process of in principle, particularly within the
recovery efforts in the aftermath
joint participation and close cooperation free-enterprise system.
of the 2012 tsunami.
of the private and government sector 2. It is expensive.
produces the best result and that plans 3. A large number of government Tourism Plan
are more likely to be successfully departments have activities that
-is an output of the tourism planning
implemented. impinge on tourism.
process.
4. Tourism is characterized by few
Tourism planning should take place at
large businesses and various (1) Gathering and evaluating
many levels within a country. The
smaller enterprises. information to identify and
starting point for tourism planning
prioritize current tourism
process in any country should be the BASIC CONCEPTS IN TOURISM
development issues
development of a national tourism PLANNING AND DEVELOPMENT
policy. (2) Imagining a desired future state
TOURISM POLICY
of tourism in the destination
This policy represents the basic
A set of rules, regulations, guidelines,
foundation from which more specific (3) Choosing from a number of
directives & development objectives &
goals, strategies, objectives and plans alternatives for achieving them
strategies that provide framework within
are developed. Thus, all planning efforts
which the collective, as well as individual Tourism planning dimensions
should be complementary to the national
decisions directly affecting long-term
tourism policy. The complexity of tourism plans varies
tourism development & the daily
All tourism plans should be given time activities within a destination are taken. according levels, time frame, scope
spans and should be reviewed and and spatial unit.
 Palawan encourages nature-
modified at the expiration of their time 1. Levels
based tourism because the whole
spans. Since change is inevitable and
province is covered by Strategic A. International Planning
continuous, it follows that tourism policy
Environmental Plan
making and planning have to be -it is a planning which involves
 Two Koreas is dictated by
dynamic processes. international transportation services, the
foreign policy, the reason why
Because policies tend to be more broad they have limited cross-border movement & scheduling of the tours of
scale than tourism plans, they are tourism because they remain tourists among different countries, the
usually valid for a greater number of technically at war. development of major tourist attractions
years. The life span of a tourism plan and facilities in neighbouring countries
does not usually exceed five years. as well as the
working strategies and promotional  Tourism organizational entities,  Kind of tourist attraction and their
programs of many countries. laws and investment policies locations
Planning at the international level  Tourism marketing strategies and  The amount, kind, and location of
usually takes place through the World promotions tourist accommodation & other
Tourism Organization (WTO) which has tourist facilities and services
 Education and training programs
been appointed and sponsored by the
 Location of tourist development
United Nations (UN) as the agency  Design standards and facility
areas including resort areas
which enforces tourism related projects development
 Socio-cultural, environmental,
Example: Greater Mekong Subregion  Environmental, economic, and
economic, and impact analyses
Tourism Development Project socio-cultural analyses
 Education & training programs on
Cambodia, Laos, Myanmar, Thailand,  National level implementation
the regional level
Vietnam, Guangxi Zhuang Autonomous methods including short
Region and Yunnan Province in the development plan and project  Marketing techniques and
People Republic of China scheduling promotion
B. National Planning Example:  Organizational establishments,
laws, regulations & investment
-it is a planning that is concerned with Philippine Tourism Master Plan
policies
the following components: (1991-2011)
 Implementation methods which
 Tourism Policy National Tourism Development Plan
include project plans and regional
(2011-2016)
 Infrastructure Facilities zoning regulations
C. Regional Planning
 A physical structure plan which Regional level of tourism planning is
includes important tourist -this is for one region of a country more specific than national level.
attractions, selected tourism usually a state or province. It is often
Regional level of tourism planning is
development regions, devised within the framework of an
more specific than national planning
international entry points, facilities existing national policy. Regional
level.
& services planning emphasizes the following
elements: Example: Samar Island Tourism
 The amount, kinds and quality of
Master Development Plan (2012)
accommodation  Regional Policy
(Northern Samar, Western Samar,
 Important tour routes in the  Regional entry points and
Eastern Samar, Tacloban City Leyte,
country and regional connections transportation facilities &services
Biliran and Southern Leyte)
D. Provincial Planning  Tourism Development Area
(TDA)
This level is more specific than regional 3. Scope
levels because it covers different  Tourism Cluster
A tourism plan may be comprehensive
municipalities or cities within a single
in scope, or focused on one or few  Tourism Circuits
province. The elements of this plan
aspects of tourism planning. A
usually include tourist attraction, location  Tourism Corridor
comprehensive tourism plan is known as
of accommodation, facilities & services,
Master Plan. Tourist Site
entry points to province, transpo-
facilities & infrastructure. Principal Components -is an area that contains one or
Example: Bohol Tourism Master Plan more tourist attractions. A tourist
1. Physical Plan
(2007) attraction is defined as “a physical or
2. Environmental Management Plan cultural feature of a particular place that
E. Site-Level Tourism Planning individual travellers or tourists perceive
3. Conservation Management Plan
as capable of meeting one or more of
This level focuses on planning of a
4. Entrepreneurship Development their specific leisure-related needs.
specific tourist site or particular place.
Plan
4 Categories of Attractions
Example: Community Based
Sustainable Tourism Master Plan in 5. Sustainable Development Plan
 Geophysical-landscape-aesthetic
Ulugan Bay, Puerto Princesa City 6. Implementation Plan
(1999)  Ecological-biological
7. Institutional Framework Plan
2. Time Frame  Cultural-historical
8. Human Resource Development
All plans are future-oriented and these  Recreational
Plan
plans may be short-term, medium- Tourism Development Area
term, or long-term. 9. Marketing Plan
-is an area designated for
a) Short-term Plan 10. Investment Promotion Plan
possessing an important site or group of
-usually means two years or less in the 4. Spatial unit tourist sites. Any town or city that has
future one or more tourist site can be
The space covered in tourism planning
considered as TDA.
b) Medium-term Plan is called a tourism development unit
and provide the following spatial Tourism Cluster
-usually two to five years in the future concepts/units:
-is composed of two or more
c) Long-term Plan  Tourist Site TDAs. A city, town or province, in whole
or in part may be combined with other
-usually five years & up in the future
cities, or provinces to form a cluster.
However, a single province may also be
a cluster on its own, such as Palawan.
Tourism Circuit
-is defined as a route involving at
least three major tourist destinations
which are located in different towns,
village or cities, and the destinations
share common characteristics or
themes.
Tourism Corridor
-refers to a route defined by a
theme spanning several countries, or
even continents. The Silk Road for
example, winds through several
countries in Asia, Europe, and Africa.

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