Social Media Paid & Organic Analytics Template

Tracking the performance of your paid and organic efforts is crucial to your strategy. To

Monthly overview: This template is set up as a monthly snapshot. The paid and organic

Make social reporting automatic and presentation-ready—check out Sprout Social’s repo

About Sprout Social

Sprout Social offers deep social media listening and analytics, social management, custo
care, commerce and advocacy solutions to more than 31,000 brands and agencies
worldwide. Sprout’s unified platform integrates the power of social throughout every asp
of a business and enables social leaders at every level to extract valuable data and insig
that drive their business forward.
Sprout Social offers deep social media listening and analytics, social management, custo
care, commerce and advocacy solutions to more than 31,000 brands and agencies
worldwide. Sprout’s unified platform integrates the power of social throughout every asp
of a business and enables social leaders at every level to extract valuable data and insig
that drive their business forward.
Start a free 30-day trial of Sprout Social today.
cs Template

al to your strategy. To use this template, make a copy of it. For more information on reporting your findings afte

The paid and organic tabs organize your data post-by-post, while the overview tab provides a high-level look at

ut Sprout Social’s reporting tools, and level up with Premium Analytics.

ial management, customer

nds and agencies
l throughout every aspect
valuable data and insights
ial management, customer
nds and agencies
l throughout every aspect
valuable data and insights
Adjust metrics and columns to customize your reporting sheet based on your goals

[MONTH] Paid and Organic Performance Snapshot

Paid vs. Organic Snapshot Net followers
Network Impressions Engagements gained
Paid vs. Organic Paid Organic Paid Organic Paid
Facebook
Twitter
Instagram
LinkedIn
[Additional channel]
[Additional channel]
Cross-channel total

Takeaways and Next Steps

Analysis is key when it comes to measuring your social strategy. Use this section to highlight topline takeaways,
discoveries and next steps.

Overall Channel
gained Performance
/ (Paid
monthly Impressio + Organic
monthly Engagem Totals)
Network are lost goal
percentage ns goal ents
Facebook growing. here.
Twitter
Instagram
LinkedIn
[Additional channel]
[Additional channel] channel
Cross-channel total goal here.

Analysis
Analysis is key when it comes to measuring your social strategy. Use this section to highlight topline takeaways,
discoveries and next steps.

Paid Content Total

Performance View
Impression Engagem
Network
using a tool like spend s ents CPM CPC
Sprout Social
Twitter
LinkedIn
[Additional channel]
[Additional channel]
Cross-channel total

Analysis

Analysis is key when it comes to measuring your social strategy. Use this section to highlight topline takeaways,
discoveries and next steps.

Organic Content
Total Performance View
Impression Engagem engagem followers
Network posts s ents ent rate gained
Facebook
Twitter
Instagram
LinkedIn
[Additional channel]
[Additional channel]
Cross-channel total

Analysis

Analysis is key when it comes to measuring your social strategy. Use this section to highlight topline takeaways,
discoveries and next steps.
heet based on your goals.

ce Snapshot
Net followers
gained Clicks Website traffic [Metric] [Metric]
Organic Paid Organic Paid Organic Paid Organic Paid Organic

Noteworthy Posts/Paid Posts/Ads

to highlight topline takeaways,

Use this section to insert screenshots or links to your top performing paid posts or ads from th

Organic Totals)
monthly ment monthly traffic to monthly [Metric monthly
goal rate goal website
in Google goal ] goal
Analytics

Top Performing Posts Overall

to highlight topline takeaways,
Use this section to insert screenshots or links to your top performing overall posts or ads from

conversi
ons [Metric] [Metric] [Metric] [Metric]
Find this in Google Analytics or in a tool like Sprout Social's paid reports.

Top Performing Paid Posts

to highlight topline takeaways,

Use this section to insert screenshots or links to your top performing paid posts or ads from th

[Metric] [Metric] [Metric] [Metric]

 Top Performing Organic Posts

to highlight topline takeaways,

Use this section to insert screenshots or links to your top performing organic posts from this ti
s

paid posts or ads from this time period.

overall posts or ads from this time period.

paid posts or ads from this time period.

organic posts from this time period.
 Adjust metrics and columns to customize your reporting sheet based on your goals

Facebook (*Meta will show Facebook/Instagram combin

d help with Facebook analytics or advertising on Facebook? Find everything you need to kn
Ad/Boosted
this column posn
A/B
on test?
your Audience
audience for each ad Objective Content type
succinct. test here. in this section.

include more
posts.
Totals:
[MONTHLY]
Notes: Goal:

Twitter
Need help with Twitter analytics or advertising on Twitter? Find everything you need to know here and right here
Ad/Boosted
this column posn
A/B
on test?
your Audience
audience for each ad Objective Content type
succinct. test here. in this section.
 Totals:
[MONTHLY]
Notes: Goal:

Instagram (*Meta will show Facebook/Instagram

Need help with Instagram analytics or advertising on Instagram? Find everything you need to know here and
Ad column
this A/B
n on test?
your Audience
audience for each ad Objective Content type
succinct. test here. in this section.

Totals:
[MONTHLY]
Notes: Goal:

LinkedIn
d help with LinkedIn analytics or advertising on LinkedIn? Find everything you need to kno
Ad A/B test? Audience Objective Content type
Paste your ad
copy, name or
link in this If you A/B
column. Clip it tested
(find this option your ads,
in format -> include
wrapping menu more
above) to keep informatio Include the target
this column n on your audience for each ad
succinct. test here. in this section.
 Totals:
[MONTHLY]
Notes: Goal:

[Network of your choice]

Ad A/B test? Audience Objective Content type

Totals:
[MONTHLY]
Notes: Goal:

[Network of your choice]

Ad A/B test? Audience Objective Content type

 Totals:
[MONTHLY]
Notes: Goal:
based on your goals. And see all the metrics offered in Sprout Social's Premium Analytics.

gram combined. You will have to take an extra step to pull re

ing you need to know here and rightAwareness
here. metrics Consid
Total spendFollows ImpressionCPM Video views
EngagemenClicks

know here and right here. Awareness metrics Consideratio

Total spendImpressionCPM Video vie Follows
for paid EngagemenLink click
content.
/Instagram combined. You will have to take an extra st
ou need to know here and right here. Awareness metrics Consid
Total spendFollows ImpressionCPM Video viewEngagemenClicks

Awareness metrics
ng you need to know here and right here. Consid
Total spendFollows ImpressionCPM Video views
EngagemenClicks
 GOAL
Total spendFollows [Metric] [Metric] [Metric] [Metric] [Metric]

GOAL
Total spendFollows [Metric] [Metric] [Metric] [Metric] [Metric]
mium Analytics.

tep to pull reports that separate them in the Ads Manager, co

Consideration metrics Decision
Cost per click (CClick-through rate (Referral trafWeb conversio
Analytics for
this number.

Consideration metrics Decision

Cost per click ( Click-through rate (Referral trafWeb conversio
Analytics for
this number.
an extra step to pull reports that separate them in the
Consideration metrics Decision
Cost per click ( Click-through rate (Referral trafWeb conversio
Analytics for
this number.

This tells you

how many
Consideration metrics people Decision
landed on
Cost per click (CClick-through rate (Referral trafConversions
your website
from
individual
social
channels.

You'll have to
use Google
Analytics for
this number.
 GOAL GOAL
[Metric] [Metric] [Metric] [Metric]

GOAL GOAL
[Metric] [Metric] [Metric] [Metric]
the Ads Manager, combine them or use a tool like Sprout Soc
Decision
[Metric] your individual
customize Notes
spreadsheet. posts.

Decision
[Metric] your
customize Notes
spreadsheet.
parate them in the Ads Manager, combine them or use
Decision
[Metric] your
customize Notes
spreadsheet.

Decision
[Metric] Notes
Add your own
metrics in new
columns, or Use this
replace any of column to
the ones we've include any
provided for notes you have
you to about
customize your individual
spreadsheet. posts.
GOAL
[Metric] Notes

GOAL
[Metric] Notes
, combine them or use a tool like Sprout Social to do this aut

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w
 Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

he Ads Manager, combine them or use a tool like Sprou

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis
Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis
Adjust metrics and columns to customize your reporting sheet based on your goals

Facebook
Need help with Facebook Boosted
analytics? Find everything you need to know here. Net fans
Posts
column Date ? (Y/N)
the paid Goal Content type gained
channels are
succinct. tab. growing.

Total posts: Totals:

[MONTHLY]
Goal:

Twitter
Boosted
Need help with Twitter analytics? Find everything you need to know here. followers
Posts
column Date ? (Y/N)
the paid Goal Content type gained
channels are
succinct. tab. growing.

Total posts: Totals:

 [MONTHLY]
Goal:

Instagram
Need help with InstagramBoosted
analytics? Find everything you need to know here.followers
Posts
column Date ? (Y/N)
the paid Goal Content type gained
channels are
succinct. tab. growing.

Total posts: Totals:

[MONTHLY]
Goal:

LinkedIn
eed help with LinkedIn analytics?
Boosted Find everything you need to know here.
followers
Posts
column Date ? (Y/N)
the paid Goal Content type gained
channels are
succinct.) tab. growing.
Total posts: Totals:
[MONTHLY]
Goal:

[Network of your choice]

Boosted fans/followe
Posts Date ? (Y/N) Goal Content type rs gained

Total posts: Totals:

[MONTHLY]
Goal:

[Network of your choice]

Boosted fans/followe
Posts Date ? (Y/N) Goal Content type rs gained
Total posts: Totals:
[MONTHLY]
Goal:
et based on your goals. And see all the metrics offered in Sprout Social's Premium Analytics

Awareness metrics Engagement metrics

Impressio Video views spreadshee
[Metric] EngagemenEngagement raComment
t.

Awareness metrics
Video EngagemeEngagement metrics
Impressio Retweets views nt rate Engagement [Metric]
spreadshe
et.
 Awareness metrics Engagement Website
Impressio Video views spreadshee
[Metric] EngagemenEngagement raclicks
Premium
t. Analytics.

Awareness metrics Engagement metrics

Impressio Video views spreadshee
[Metric] EngagemenEngagement raComment
t.
 Awareness metrics Engagement metrics
[Metric] [Metric] [Metric] [Metric] [Metric] [Metric]

Awareness metrics Engagement metrics

[Metric] [Metric] [Metric] [Metric] [Metric] [Metric]
cial's Premium Analytics.

Consideration
Link clic Analytics
Websitefortraf[your
Metric] Notes
individual
this number. spreadsheet. posts.

Consideration metrics
@ ReplieLink clicks Website traffindividual
Analytics for Notes
this number. posts.
 Consideration metrics
Link clic Analytics
Websitefortraf[your
Metric] Notes
individual
this number. spreadsheet. posts.

Consideration
Post clic Analytics
WebsitefortrafCTR Notes
individual
this number. posts.
 Consideration
[Metric] [Metric] [Metric] Notes

Consideration
[Metric] [Metric] [Metric] Notes
Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w
Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w
Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w

Analysis

Analysis is a key part of any social strategy and reporting process. Use this section to keep notes on w