1

Prof. Dr. M. MADANA MOHAN

Contact: 080197643230
E-Mail: [email protected], [email protected]
Professional Brief
 An accomplished academician with over 28+ years of experience, in Education Domain with
top most Management/B-Schools in India.
 Dedicated and self-motivated leader with proficiency in handling the administrative activities
entailing event management, faculty and upholding of the institution’s motto.
 Comprehensive knowledge & expertise in giving lecturer in the areas of Accounting for Management,
Financial Management, Security Analysis and Portfolio Management, Cost and Management Accounting,
Research Methods in Business, Financial Accounting and Analysis and Accounting and Financial Management
through real time exposure.
 Adept at conducting research, instructing and holding discussions, implementing and customizing user
friendly financial models for various industries which enable students to comprehend Financial Modeling and
analytical skills through excel.
 Exercises judgment within generally defined practices in selecting methods & techniques for obtaining
teaching solution.
 Effective communicator with excellent relationship management skills and strong problem-solving abilities.
 Motivated, versatile, enthusiastic and creative educator with a passionate commitment towards academic
and social development. disseminations
Key Strengths include:
- Educational Goals - Policy Formulation
- Performance Management - Student Evaluation & Assessment
- Progress Monitoring - Literature based Instructions
- Content Development - Curriculum / Classroom Management
- Program Development
Career Contour
Vishwa Vishwani School of Business, Hyderabad Since 9 th July 2007 Till date ( Feb, 2024) (Ratified
by Osmania University as a Professor (10/09/2022) and Principal (Dept. of MBA)24/11/2022)
Sriram Engineering College, Chennai Feb’2002-
Jnue 2007
Assistant Professor-Dept. of Management Sciences
Aarupadai Veedu Institute of Management Oct’1999-
Feb. 2002
Sr. Lecturer Sciences, Piayanoor, Chennai
6+ years of experience in Degree level in Tirupati

Teaching
 Delivering Lectures at all levels using relevant teaching methods like seminars, Tutorials, Case Study,
Management Games, etc.
 Developing curriculum & Course and delivering material across a range of programmes of study at various
levels, using appropriate teaching, learning support and assessment methods.
 Following Govt. / UGC, policies regarding the budgetary process and procedures for expenditure of the
campus-based budget, equipment and the instructional budget.

Student Management
 Fostering a healthy learning atmosphere in class and responding to all classroom queries in a
spontaneous, empathic manner.
 Ensuring discipline by observing students' work, behaviour and attendance.
 Keeping records and writing reports on students’ performance.

General Administration
 Providing leadership to the school for effective professional development and promoting high
standards of student learning.
 Maintaining discipline and efficiency within the School Administration Office and recommending appropriate
professional development targets for all staff under immediate responsibility.

Significant Highlights
 Served as a Class Coordinator and Coordinator for ISO in the Department of Management Sciences, Sri Ram
Engineering College from 2002 to 2007.
 Functioned as
o Program Coordinator, Vishwa Vishwani Institute of Systems and Management for MBA Students
o An Editor Chief for Milieux ’06 at Sri Ram Engineering College, Department of Management
Sciences.
o Academic Counsellor for Management studies of Tamil Nadu Open University.
o Counsellor for M.B.A. Distance Learning Programme of Anna University, Chennai.
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 Effectively handled contact classes for M.B.A, Institute of Distance education, University of Madras.
 Acted as an External Examiner for MBA Central Valuation of Madras University, Anna University, SRM
Deemed University, MGR Deemed University, Bharat Deemed University and Anna University Project Viva-
Voce External.
 Successfully provided project guidance for M.B.A Students of Anna University, University of Madras, TNOU,
IGNOU, in Finance and Marketing.
 Recognised delivering an effective class room teaching because of which students has achieved 100%
results in the following subjects like Accounting for Management, Financial Management and Security
Analysis.
 Supervised postgraduate student’s project and field trips.

GUIDING FOR THE PhD Management students

 Pool of Research Supervisor Part - Time Ph.D. Category –B (Out of 3 students one student PhD awarded on
12th March,2020)in Bharatiyaar University, Coimbattur, Tamilnadu from March, 2013
 Pool of Research Supervisor Part - Time Ph.D. Category –B(External) (Present -6 Students)in Annamalai
University, Coimbattore, Tamilnadu from November, 2017 (PhD awarded-2 students)
 Pool of research Supervisor Part -Time One student at Garden University , Banglore
National Level Articles Published 19
Successfully published and More than 19 in refereed Journal of Premier Institutions.
 The Emerging Prospective and Challenges in Rural Marketing”-Article-SRM University Chennai (September,
2005 Published) SRM Management Digest, Vol.4, pp. 59 – 62. ISSN No.0973-6905
 Mergers & Acquisitions-Nature and Significance”-Article (Published) July, 2006. M Infinite National Journal-
Sairam Management studies, Chennai- ISSN No. 0973-7197
 Customer Perception on Air Conditioners Products: A Study with Reference to Shopkeepers”-Article
May,2007 Published. M Ifinite National Journal-Sairam Management studies, Chennai.-ISSN No.0973-7193
 Customer Perception Towards in Various Brands of Toilet Soaps in Hyderabad City-Article May, 2007
Published – Siva Institute of Management- Gaziabad.
 Performance Evaluation of Public Sector Banks in Hi-Tech Environment-Article Published May, 2009. SRM
Digest (Journal), SRM University Chennai. ISSN No.9073-7193
 Risk Management with Derivatives-Article Published in May, 2009-SRM Management digest, SRM University
Chennai.o973-6905
 The Relationship between Advertising and Consumption in India-An Analysis of Causality-Article Published in
September, 2009- M Ifinite National Journal-Sairam Management studies, Chennai,-ISSN No.0973-7197
 Consumer Behaviour Dimensions-A Case Study on Selected Brands of Toilet Soaps-Article published in
August 2009- M Ifinite National Journal-Sairam Management Studies, Chennai-ISSN No.0973-7197
 The Impact of CRM on Customer Retention-Article to be published- Sri Krishna International Research &
Educational consortium-(International Journal of Marketing and Management Research),( Internationally
indexed & listed referred e- journal), Haryana.
 WIM Journal of Management- Warangal Institute of Management (A Unit of ITM Group of Institutes) with titled
Development and Growth Pattern of Mutual Fund Schemes in India-August 2011,- ISSN: 0975-5063.
 6Ms Pride of Management Vo.2, September,2011 - Article Titled –Impact of Advertising on Consumer
Behavioura Study with reference to Selected Consumer Non-Durable Goods” - Dr. BR Raju Institute of
Technology– ISSN-22307907
 The Indian Management Researcher-GITAM UNIVERSITY Journal “Role of successful branding in social
marketing A study on consumer behaviour” Vol.1 Issue No.2, July-December-2014 –ISSN-2349-2090
 AMBER ABBS Management Business and Entrepreneurship Review, Banglore,Journal Indexed in I Scholar9(J-
Gate) Volume:8, Issue-I October 2016- March 2017,: “Cost Analysis, Cost Controlling and its
effectiveness – Selected Hospitals” - ISSN: 0976-3341 - Article published
 The Indian management researcher: a Bi-Annual journal of Hyderabad Business school: Titled ”A study of
Investors behaviour on commodity trading”- Volume-3, Issue No.1, June,2016, ISSN 2349-2090
 A National Seminar on “Digital India : A road Map to Achieve Self Reliant India in view of the Covid-19” on
2oth & 21st Amy,2022 with ISBN 9789392063046- with titled” A study on recruitment and selection process
of employees”.
 A National Seminar on “Digital India : A road Map to Achieve Self Reliant India in view of the Covid-19” on
2oth & 21st Amy,2022 with ISBN 9789392063046- with titled ”A study on Impact of Microfinance in
empowering the social economics status of Women and social entrepreneurship”.
 A National Seminar on “Digital India : A road Map to Achieve Self Reliant India in view of the Covid-19” on
2oth & 21st Amy,2022 with ISBN 9789392063046- with titled ” A study on artificial(AI) and Expert
system(ES) with reference to IT and manufacturing company”.

 International Level Articles Published 10

 Consumer and Retailers Perception about Chinese Mobile Handsets in Hyderabad City-An Analytical Study
Publishers-Sri Krishna International Research & Educational Consortium-(International Journal of Marketing
and Management Research),( Internationally indexed & listed referred e- journal), Haryana. Date of
Publication – June, 2012 – ISSN: 2229-6883-IJMMR.
 Sankya International Journal of Management and Technology-International Journal of Management and
Technology- a double Blind per-revived Referred Journal Volume.3 Issue .2 December, 2012 – ISSN 0975-
3915
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 Sankya International Journal of Management and Technology-International Journal of Management and

Technology- a double Blind per-revived Referred Journal Titled” thre July n Behaviour Preference e aspects
of individual investors trading, asset prices and position effect on stocks- Volume.4 Issue .1 December, 2014
– ISSN 0975-3915
 MIM International Journal of Management Research refereed, peer– reviewed Bi-annual Journal MEAaSI
Institute of Management titled ”A study on Impact of select factors towards gold price fluctuations (USD and
India)-July,2015- VO.1.Issue-2 -ISSN 2394-6997
 Jai Maa Saraswati Gyandayani- International Multidisciplinary E-Journal(Impact Factor-2.142)-“A comparative
study on service quality perception of public and private sector banks in India- Volume 1, Issue-IV April 2016-
ISSN 24548367
 International Journal of Academic Research(Monthly): Voice of Intellectuals: Stock Market Volatility and
application of volatility trading models- Using by ‘R’ application : Impact Factor-3.656- Volume -3
Issue B(1), August,2016 with ISSN: 2348-7666.5
 International Journal of Academic Research(Monthly): Voice of Intellectuals: Investors investing behavior,
preference and perspective - Commodity market trading in India : Impact Factor-4.535- Volume -3
Issue 10 (1), October,2016 with ISSN: 2348-7666
 Shanlax International Journal of management: A peer reviewed- refereed/ Scholarly Quarterly journal with
impact factor) with titled “Factors affecting stock price volatility: Perception of stock Brokers”
Volume No.5 Special Issue.3 Impact Factor:2.082,August,2017, ISSN 2321-4643.
 Research Revolution: Journal approved by standing committee of University Grants Commission, India (High
performance Learning) with titled “ Impact of transformational leadership style on employees
performance – A study on selected MNC’s in Hyderabad- Volume – V Issue-8, Impact
Factor5.007, published in May 2017, ISSN: 2319-300X.
 International Journal of Academic Research: Titled “ Customer relationship management and its
effects on service quality perception in ICICI Bank” with co-author of S.Mary Raja Mani (Ph.D Scholar)
Vol.4, Issue-10 October.2017 Impact factor.6.023: ISSN : 2348-7666

 UGC Approved Indexed Journal Published

64
 Shanlax International Journal of Management(UGC Approved Journal No. 44278)(Vol.5 Special Issue 5
March 2018) : Titled “Service quality dimensions in the Banking Industry nd its effect on customer
satisfaction: A study with selected banks in Telangana State ” with co-author of S.Mary Raja Mani (Ph.D
Scholar) Vol.4, March.2018 Impact factor.2.082: ISSN : 2321-4643
 Shanlax International Journal of Management(UGC Approved Journal No. 44278)(Vol.5 Special Issue 5
March 2018) : Titled “An impact of Demonetisation and their significance in the economic
Development” with co-author of Mr. Harish Kumar(Scholar OU) Vol.4 March.2018 Impact
factor.2.082: ISSN : 2321-4643
 Shanlax International Journal of Management(UGC Approved Journal No. 44278)(Vol.5 Special Issue 5
March 2018) : Titled “An empirical study on Cross Channel Marketing with special reference toE-
commerce Industry” with co-author of Mr. N. RamaKrishna (Ph.D Scholar) Vol.4, March.2018
Impact factor.2.082: ISSN : 2321-4643
 Shanlax International Journal of Management(UGC Approved Journal No. 44278)(Vol.5 Special Issue 5
March 2018) : Titled “A study on the role of work life balance prictices in order to improve
organisational performance” with co-author of Mr.CV Naveen Kumar(Ph.D Scholar) Vol.4,
March.2018 Impact factor.2.082: ISSN : 2321-4643
 Journal of Emerging Technologies and Innovative Research (JETIR)(An International Open Access
Journal & UGC and ISSN Approved) ISSN 2349-5162 / Impact Factor 5.87: With Titled" Impact of
GST on Pricing of Products as compared to current system" with co author of Dr.P. Chakravarti.
 International Journal of Management Technology and Engineering: International Conference
Multidisciplinary approaches in Social Sciences: With titled " Impact and Implementation: Current
Tax system of GST In Indian Context" : Sri Rama Swamy Naidu Memorial college Sattur, Tamil Naidu:
Dec. 2018 : ISBN 2249 7455
 JOURNAL OF APPLIED SCIENCE AND COMPUTATIONS - A Peer Reviewed/ Referred Journal WITH titled
“Possible Impact On Proposed Structure And Reforms Of GST In Indian Economy" with UGC
Indexed Journal " ISSN No. 41238, ISSN No. ISSN NO: 1076-5131, Volume VI, Issue I,
January/2019-2, [email protected], IMPACT FACTOR - 5.8
 JOURNAL OF APPLIED SCIENCE AND COMPUTATIONS A Peer Reviewed/ Referred Journal WITH titled "Goods
and Service Tax: Institutional structure of Revenue Agencies in India" with UGC Indexed Journal No.
41238, ISSN No. ISSN NO: 1076-5131, Volume VI, Issue I, January/2019-2 [email protected],
IMPACT FACTOR - 5.8
 An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1, January to
Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed 2018 –
5.5 / www.sjifactor.com, Article Titled” A study on Work-Life –Balance as a key to employee Retention with
co-author of Mr,CV Naveen Kumar.
 An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1, January to
Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed 2018 –
5.5 / www.sjifactor.com, Article Titled” Effects of GST on Micro, small and Medium Enterprises (MSME)-
Regulations in India” with co-author of Dr. P. Chakravarthi
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 An International Multidisciplinary Quarterly Research Journal “AJANTA”, VOLUME VIII, issue-1, January to
Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed 2018 –
5.5 / www.sjifactor.com, Article Titled” Determination of Broker’s Perception about the factors that influence
their Decision of investment in various stocks” with co-author of Dr. P. Chakravarthi.
 An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1, January to
Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed 2018 –
5.5 / www.sjifactor.com, Article Titled” Perceived service quality dimensions in the banking industry and its
effect on customer satisfaction A study with selected Banks“ with co-author of Ms. Mary Rajamani.
 An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1, January to
Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed 2018 –
5.5 / www.sjifactor.com, Article Titled” A study on impact of Visual merchandising on consumer Buying
Behavioural with special reference to select stores in Hyderabad” with co-author of Mr. N. Ramakrishna.
 An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1, January to
Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed 2018 –
5.5 / www.sjifactor.com,

 Article Titled” Consumer Finance – Peer to Peer Lending“ with co-author of Mr. T. Dharma Teja. ISSN Online:
1392-5369, Vol. 1 No. 43 (2022) Research papers published in UGC approved Journal.- Volume-95, May,
2022( New Series) ISSN 0972-0766 “ Journal of the Asiatic Society of Mumbai(A UGC Care Listed Journal.
With Titled: “ A study on consumer buying behaviour towards various Brands of chocolates.”
 Research papers published in UGC approved Journal.- Volume-95, May, 2022( New Series) ISSN 0972-0766
“ Journal of the Asiatic Society of Mumbai( A UGC Care Listed Journal. With Titled: “Equity Analysis
towards Banking Sector with reference to SBI and ICICI Banks.”
 Research papers published in UGC approved Journal.- Volume-95, May, 2022( New Series) ISSN 0972-0766
“ Journal of the Asiatic Society of Mumbai( A UGC Care Listed Journal. With Titled: ““A study on “Asset
Liability Management” with special reference to ICICI Bank”
 Research papers published in UGC approved Journal.- Volume-95, May, 2022( New Series) ISSN 0972-0766
“ Journal of the Asiatic Society of Mumbai( A UGC Care Listed Journal. With Titled: “A study on Employee
heath and Safety measure”s with reference to HCL Enterprises”
 Research papers published in UGC approved Journal.- Volume-95, May, 2022( New Series) ISSN 0972-0766
“ Journal of the Asiatic Society of Mumbai( A UGC Care Listed Journal. With Titled: “ The performance of
Evaluation of Matual funds with Reference to Equity Funds.”
 Research papers published in UGC approved Journal.- Volume-95, May, 2022( New Series) ISSN 0972-0766
“ Journal of the Asiatic Society of Mumbai( A UGC Care Listed Journal. With Titled: “A study on Market and
Financial Analysis of a Food Processing Company at Starchik.”
 Research papers published in UGC Care Group I approved Journal.- C, Volume-83, Jan-June, 2023( Special
Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on volatility of Securities traded for
selected companies at BSE (Sensex).”
 Research papers published in UGC Care Group I approved Journal-C(Multi Disciplinary)- , Sl. NO.15, Volume-
83 No. 22 Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “Consumer
perception and attitude, loan category and source of gold loan products about Indian BNKING
SECTOR.”
 Research papers published in UGC Care Group I approved Journal- C(Multi Disciplinary) - Sl. NO.15, Volume-
83, No.22, Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on online
trading procedures.”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 22, Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on
volatility of Securities traded at BSE (Online TRADING).”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on
Consumer Satisfaction levels and process of Home loan Products with reference to HDFC.”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on
settlement risk in foreign exchange transactions in Indian.”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on
portfolio analysis of Mutual funds with reference to Asset Management companies.”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on
volatility of Securities traded at BSE (Banking and Pharmaceutical Sector).”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on
settlement risk in foreign exchange transactions in Indian.”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A study on
Exchange traded fund and Investor begaviour with reference to Kotak mahendra Bank.”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “Methods, Issues,
Market Performance of recent IPOS in Indian Market.”
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 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “An Emperical
study on performance evaluation of Investment and Equity with reference to TCS and Oracle.”
 Research papers published in UGC Care Group I approved Journal.- C (Multi Disciplinary), Sl. NO.15, Volume-
83, No. 26 , Jan-June, 2023( Special Issue) ISSN 0974-0066 “ Madhya Bharati. (Titled: “A comparative
study on Mjutual funds with with reference to Equity funad and Balanced Fund .”
 Research papers published in UGC Care Listed Periodical, Sl. NO.15, Volume-47,Issue 2, No. 16 , April-June,
2023( Special Issue) ISSN -: 22786864 “Education And Society” Since 1977, (Titled: “ A study on Risk
Return Analysis of Various funds At HDFC Bank Limited”.
 Research papers published in UGC Care Listed Periodical, Sl. NO.15, Volume-47,Issue 2, No. 16 , April-June,
2023( Special Issue) ISSN -: 22786864 “Education And Society” Since 1977, (Titled: “A study on
customer perception towards credit cards”.
 Research papers published in UGC Care Listed Periodical, Sl. NO.15, Volume-47,Issue 2, No. 16 , April-June,
2023( Special Issue) ISSN -: 22786864 “Education And Society” Since 1977, (Titled: “Awareness and
Satisfaction of SBI yono Value added services among SBI bank account holders”.
 Research papers published in UGC Care Listed Periodical, Sl. NO.15, Volume-47,Issue 2, No. 16 , April-June,
2023( Special Issue) ISSN -: 22786864 “Education And Society” Since 1977, (Titled: “Impact of Plastic
Money on Banking Trends in India”.
 Research papers published in UGC Care Listed , Sl. NO.1, Volume-53 ,Issue 02, No. 16 , May -August,
2023( Special Issue) ISSN -: 0302 9832 “SHODHAK a JOURNAL OF Historical Research, (Titled: “Future of
crypto currency in India with respect to Bitcoin: Issues and strategies”.
 Research papers published in UGC Care Listed , Sl. NO.1, Volume-53 ,Issue 02, No. 16 , May -August,
2023( Special Issue) ISSN -: 0302 9832 “SHODHAK a JOURNAL OF Historical Research, (Titled: “
Correlation of financial Derivatives(Options and Futures) with sensex and NIfty”.
 Research papers published in UGC Care Listed , Sl. NO.1, Volume-53 ,Issue 02, No. 16 , May -August,
2023( Special Issue) ISSN -: 0302 9832 “SHODHAK a JOURNAL OF Historical Research, (Titled: “ Investors
investing behavour”.
 Towards salaried employees”.
 Research papers published in UGC Care Listed , Sl. NO.1, Volume-53 ,Issue 02, No. 16 , May -August,
2023( Special Issue) ISSN -: 0302 9832 “SHODHAK a JOURNAL OF Historical Research, (Titled: “A study on
investors behaviour towards the mutual funds investment with reference to TI, SBI Mutual
funds”.
 Research papers published in UGC Care Listed , Sl. NO.1, Volume-53 ,Issue 02, No. 16 , May -August,
2023( Special Issue) ISSN -: 0302 9832 “SHODHAK a JOURNAL OF Historical Research, (Titled: “ A Study
On Trends In Electronic Payments In India”.
 Research papers published in UGC Care Listed , Sl. NO.1, Volume-53 ,Issue 02, No. 16 , May -August,
2023( Special Issue) ISSN -: 0302 9832 “SHODHAK a JOURNAL OF Historical Research, (Titled:
“Implementation and impact of GST on Tax prayers”.
 Research papers published in UGC Care Listed , Sl. NO.2, Volume-53 ,Issue 02, No. 16 , May -August,
2023( Special Issue) ISSN -: 0302 9832 “SHODHAK a JOURNAL OF Historical Research, (Titled: “A study on
volatility of securities traded at BSE( FMCG AND Pharma Sector)”.
 Research papers published in UGC Care Listed, Sl. NO.2, Volume-53, Issue 02, No. 16 , May -August,
2023( Special Issue) ISSN -: 0302 9832 “SHODHAK a JOURNAL OF Historical Research, (Titled: “A
Analytical study on Financial Performance of the ICICI Bank”.
 Research papers published in UGC Care Listed, Rabindra Bharathi University, Vol: XXVIII, 2024, ISSN 0975-
802X, with titled (P) “A Study on Customer and Bank Employees Satisfaction Level on E Banking Facilities in
Different Banks”
 Research papers published in UGC Care Listed, Rabindra Bharathi University, Vol: XXVIII, 2024, ISSN 0975-
802X, with titled (P) “Consumer behaviour” with reference Avenue Super Market” with reference to “D-Mart”.
 Research papers published in UGC Care Listed, Rabindra Bharathi University, Vol: XXVIII, 2024, ISSN 0975-
802X, with titled (P) “A study on Customer and Bank Employees Satisfaction Level One Banking Facilities in
different Banks”.
 Research papers published in UGC Care Listed, Rabindra Bharathi University, Vol: XXVIII, 2024, ISSN 0975-
802X, with titled (P) “A Study on Systematic Investment plan in Mutual Funds with reference to Funds room”.
 Research papers published in UGC Care Listed, Rabindra Bharathi University, Vol: XXVIII, 2024, ISSN 0975-
802X, with titled (P) “A Study on Individual perception and preference towards Mutual Funds”.
 Research papers published in UGC Care Listed, Rabindra Bharathi University, Vol: XXVIII, 2024, ISSN 0975-
802X, with titled (P) “An Impact of Micro Finance on Women and Developing of Social Entrepreneurship with
reference to Bandhan Bank”.
 International Journal of Cultural Studies & Social Sciences, Vol. 20, Issue-1, No.40, January: 2024:: ISSN 2347-
4777, Double Blind, peer Reviewed, refereed & Open Access, UGC care Listed Journal, with titled (P) “A Study
on Consumer Perception, Expectation and Sentiments Analysis on Amazon products”.
 International Journal of Cultural Studies & Social Sciences, Vol. 20, Issue-1, No.40, January: 2024:: ISSN 2347-
4777, Double Blind, peer Reviewed, refereed & Open Access, UGC care Listed Journal, (P) with titled “A Study
on Education Loans towards Graduate Student with reference to SBI and HDFC”.
 International Journal of Cultural Studies & Social Sciences, Vol. 20, Issue-1, No.40, January: 2024:: ISSN 2347-
4777,(P) Double Blind, peer Reviewed, refereed & Open Access, UGC care Listed Journal, with titled “A Study
on Home Loan Financing with reference to HDFC Bank Ltd”.
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 History Research Journal, UGC Care Listed Journal (Special Issue) ISSN:0976-5425(P), Volume:31, Issue:01,
NO.5, January:2024 with titled “Study on Comparative Analysis of between US Taxation and Indian
Taxation”.
 History Research Journal, UGC Care Listed Journal (Special Issue) ISSN:0976-5425(P), Volume:31, Issue:01,
NO.5, January:2024 with titled “A Study on Investors Investing behaviour towards Mutual Fund Investments
with reference to various Stock Broking companies”.
 History Research Journal, UGC Care Listed Journal (Special Issue) ISSN:0976-5425(P), Volume:31, Issue:01,
NO.5, January:2024 with titled “A Study on Short – Term Funds Management Systems of The Company at
Coramandal International Limited (Murugappa Group of Companies)”.
 Humanities & Social Science Studies, Vol:13 ISSN:2319-829X, A Bi-annual Interdisciplinary Journal, Vol.13,
Issue (1) No.24 January-June: 2024, Special Issue(P) with titled “A Comprehensive Study on Financial
Planning through Indian Tax saving Schemes with reference to ICICI Prudential Life Insurance”.
 Humanities & Social Science Studies, Vol:13 ISSN:2319-829X, A Bi-annual Interdisciplinary Journal, Vol.13,
Issue (1) No.24 January-June: 2024, Special Issue(P) with titled “Impact and Implementation – Current Tax
System of GST in Indian Context”.
 Humanities & Social Science Studies, Vol:13 ISSN:2319-829X, A Bi-annual Interdisciplinary Journal, Vol.13,
Issue (1) No.24 January-June: 2024, Special Issue(P) with titled “A Study on Investors Investing Behaviour on
Insurance Products with reference to LIC”.
 Humanities & Social Science Studies, Vol:13 ISSN:2319-829X, A Bi-annual Interdisciplinary Journal, Vol.13,
Issue (1) No.24 January-June: 2024, Special Issue(P) with titled ““A Study on Performance Evaluation of
Mutual Funds with reference to SBI Mutual Funds”.
ABDC Listed Journals 1
1. ABDC Listed Journal- Empirical Economics Letters (A monthly International journal of Economics
ISSN 1681-8997 Category “C” Indexed in EconLit and included Cabell’s Directory Further, ERA
accredited and included in ABDC journal quality list moreover, endorsed in publons which is a part of
Web of Science Group, Volume 20, Special Issue 1, May,2021 with Titled “Testing the weak form
efficiency of Indian stock Market” with Second author.
Web of Science Journals 4
1. International Journal Aquatic science(IJAS)- Volume 12, Issue-2 Serial no. 2 Winter and spring
July,2021, pages 2657-2667, with ISSN: 2008-8019 titled ” Financial Inclusion as a result of the
digital India Initiative”.
2. International Journal Aquatic science(IJAS)- Volume 12, Issue-2 Serial no. 2 Winter and spring
July, 2021, pages 2676-2692, with ISSN: 2008-8019 titled ”Risk Return Analysis with
Performance Evaluation of Selected Mutual fund Schemes- An empirical study.
3. http://www.journal-aquaticscience.com/article_134016.html
4. http://www.journal-aquaticscience.com/article_134019.html

SCOPOUS JOURNAL 3
1. NEVO- NATURAL VOLATILES & ESSENTIAL OILS JOURNAL (A Quarterly Open ACCESS Scientific
Journal): Volume; 8 Issue :4 , e-ISSN 2148 9637 Month December,2021 with titled
“Factors Influencing Customers To Use Digital Banking Services In Twin Cities Of
Telangana State” with first author.
2. Specialusis Ugdymas, ISSN Online: 1392-5369, Vol. 1 No. 43 (2022) Published by: Science Research
Society (SRS), Email: [email protected], (English / Lithuanian. Journal information and abstracts are
published in international scientific databases (EBSCO publishing). “Impact of Macroeconomic Variables
on Gold Price In India: An Empirical Examination”.
Link : https://www.sumc.lt/index.php/se/article/view/181
3. Specialusis Ugdymas, ISSN Online: 1392-5369, Vol. 1 No. 43 (2022) Published by: Science Research
Society (SRS), Email: [email protected], (English / Lithuanian. Journal information and abstracts are
published in international scientific databases (EBSCO publishing). “Risk And Return Relationship on
Selected Income And Equity Mutual Fund Schemes.”
Link : https://www.sumc.lt/index.php/se/article/view/189

Text Books Published

10
 Financial Accounting and Analysis, (1st Edition, August, 2008, 2 nd Edition, 2009, 3rd Edition 2010 Published),
(JNTU Syllabus based) Himalaya Publishing House, Co-authored by Dr. P.Prem Chand. Babu & Dr. M.Madana
Mohan.
ISBN NO.978-81-8488-593-4
 Managerial Economics and Financial Analysis (as per JNTU syllabus) Himalaya Publishing House, Co-
authored by Dr. Prem Chand and Dr. M. Madana Mohan- first Edition August in 2010. ISBN No.978-93-
5024-449-4
 Accounting for managers - Himalaya Publishing House – Authored by Dr. M.Madana Mohan (As per Suresh
Gnan Vihar University, Jiapur Syllabus based) Published In July,2013) MBA STUDENTS STUDY MATERIAL
 7

 Financial Management - Himalaya Publishing House, co-authored by Dr. M.Madana Mohan and
Dr.SYamala Rao, Professor, Gayathri Vidya Pharishad , Vizag). (December, 2015 published-All over India).
ISBN No. 978-93-5202-008-9
 Financial Accounting -I -Himalaya Publishing House (AS Per Osmania University B.Com(I year syllabus
Based) -Authored by Dr.M.Madana Mohan & Dr. Gadaam Lakshman , Dean, Commerce Department, Osmania
University, Hyderabad.( Published in August,2016 ). ISBN:978-93-5262-279-5
 Financial Accounting -II -Himalaya Publishing House (AS Per Osmania University B.Com (I year syllabus
Based) -Authored by Dr.M.Madana Mohan.( Published in December,2016). ISBN:978-93-5262-463-8
 Foreign Trade -Himalaya Publishing House (AS Per Osmania University B.Com(II year) syllabus Based) -
Authored by Dr.M.Madana Mohan ( Published in December,2017 )- ISBN:978-93-5262-409-6
 Financial Accounting -I -Himalaya Publishing House (AS Per Osmania University B.Com –Telugu Version (I
year syllabus Based) -Authored by Dr.M.Madana Mohan & T. Krihsna Rao, Dr. R.Rajasri, Hyderabad.
ISBN:978-93-5273-109-1(Published in December,2017)
 Investment Management-Himalaya Publishing Hous (AS Per Osmania University B.Com(II year) syllabus
Based) -Authored by Dr.M.Madana Mohan & with co-authors.( Published in month of September, 2020)with
ISBN : 978-93-90515-43-1, PCF-0868
 Financial Management - Himalaya Publishing House (AS Per Osmania University MBA syllabus Based) -
Authored by Dr.M. Madana Mohan with Co- authors (Published in the month of MARCH,2024), With ISBN :
978-93-5840-234-6, PCF 0894

 Investment Management-BS Publications, Authored by Dr. M. Madana Mohan(To be Published) (All over
India).
 Proposed Books (BS Publication -Dec. 2024)- Hydearabad
 Insurance text book – Ved sree Publications-Hyderabad
 Banking text book – Ved Sree Publications- Hyderabad
 Management Accounting and Control – Ved Sree Publications - Hyderabad
 Research Methods in Business- BS Publications -Hyderabad

1. Convenor: Acted as a CONVENOR: One day NATIONA SEMINAR ON “STRATEGIES &

INNOVATIONS IN MANAGEMENT: 31st march 2018 and and research papers
published in UGC approved Journal.
2. Convenor: “ Two day International Conference- 2019 on “Emerging trends on
Business Management – Opportunities and Challenges” and research papers
published in UGC approved Journal.
3. Convenor: Acted as a CONVENOR: Two day NATIONAL SEMINAR ON “Digital India: A
Raod map to achieve self-reliant India in view of the covid-19” : 20th & 21st May, 2022
and and Research papers published in UGC approved Journal.- Volume-95: 2022( New
Series) ISSN 0972-0766 “ Journal of the Asiatic Society of Mumbai( A UGC Care Listed
Journal.
4. Convenor: Acted as a CONVENOR: Two day NATIONAL Conference on “Digital
Transformation in Business & Management: Issues, Challenges and
Opportunities” : 26th & 27th May, 2023 and and Research papers published in
UGC approved Journals(Three ie Education and Society, Shodhak & Madya Bharathi)
- 2023, (ISSN 2278-6864, 0302-9832 & 0974-0066) “ - A UGC Care Listed Journal.
5. Convenor: “International Conference on “PARADIGM SHIFT TOWARDS
SUSTAINABLE MANAGEMENT & DIGITAL PRACTICES: EXPLORING GLOBAL
TRENDS AND INNOVATIONS” on 24th & 25th May 2024 (Friday and Saturday)and
research papers published in 5 UGC approved care listed Journals(p) (ie. Rabindra
Bharathi University, Vol: XXVIII, 2024, ISSN 0975-802X, Special Issue I &II, International
Journal of Cultural Studies & Social Sciences, Vol. 20, Issue-1, No.40, January: 2024::
ISSN 2347-4777, History Research Journal, UGC Care Listed Journal (Special Issue)
ISSN:0976-5425(P) and Humanities & Social Science Studies, Vol:13 ISSN:2319-829X,

\
Editorial Board Member: Asian Research Review- International Journal of Management, Technology and
social Sciences: Faculty of Arts University of Malaya, Kaula Lumpur, Malaisya (Big-Annual Peer -Reviewed
Journal: Volume:1 Issue-I, May, 2018 : ISSN:)
Organising Committee: Acting as a Organising committee Member – 25 th International Multi-
Disciplinary conference (Art, Science, Education, Management and Technology) September, 2019 Venue
University of Malaya, Kuala Lumpur, Malaysia (University of Malaya, Auragam Jointly Organises)

Workshop and FDP: 12

 Infusion of Environmental Concepts in Management Education in 2002, IIM, Bangalore.
 Global Practices in management Education Bridging Global Landscape with Regional Reality Issues and
Challenges-6th &7th Nov’08, University of Hyderabad, Central University.
 Participated in the One day Symposium on Strategic Sustainable Development organized by Association of
British Scholars in Collaboration with Vishwa Vishwani Institute of Systems & Management held on 11-03-
2012.
 8

 Participated in the one day symposium on Talk Ex-16 for rising of Executives, 21 st & 22nd December, 2017
with titled published” Employee Retention Doesn’t Just Happen: How to Create a Winning Employee
Retention Strategy” at Dr. Sivanthi Aditanar College of Engineering-Tiruchendur, Tuticorin, TamilNadau-
626215.
National Seminar 21
 Attended National Seminars in
o Global Economic Turbulence Recrafting HR Strategies in 2009, SKIM, Anantapur.
o Knowledge Management in Business Strategy Development in 2009, SKIM, SKU, Anantapur.
o Public Private Partnerships in Infrastructure Sector & Public Private Partnership in Infrastructure
Financing and Development Activities in India in 2011, University of College of Commerce and
Business Management, Osmania University, Hyderabad.
o Faculty Development Programmes-Effective Pedagogy for Teaching Business Management in
2009, VVISM, Hyderabad.
o FDP-Research Methodology and Applications of Contemporary Statistical Techniques in 2009,
VVISM, Hyderabad
o Attended International Seminar in Asian Management Science Association and Putra Intelek
International College, Malaysia in November,2011
o Participated in One day Faculty Development Programme on Scaling up of Management family –
Contemporary method on 11-11-2011 conducted by Hyderabad Management Association at
Hyderabad
o Participated in One day Faculty Development Programme on Management Teacher 2015 – New
Age Teacher organized by Association of Indian Management Schools (AIMS), Hyderabad held
on 7th March, 2012 at Hyderabad.
o Participated in two day Faculty Development Programme on Effective Pedagogy for Teaching
Business Management Courses in B-Schools organized by Vishwa Vishwani Institute of Systems
& Management, Hyderabad on 17th & 19th October, 2017.
o Worked as a CONVENOR for One day NATIONA SEMINAR ON “STRATEGIES & INNOVATIONS
IN MANAGEMENT at Vishwa Vishwani Institute of Systems And Management” , 31 st
March,2018
o National Conference on Sustainable Developmental Goals Held on December 12th & 13th
November, 2017. With titled with "Impact and Implementation: Current Tax System
of GST in Indian context.

International Conference Attended and Paper presented 26

 Culture and Internet Consumption-contributions from Cross-cultural Marketing and Advertising Research, at
Mohammed Sathak College, Chennai in 2009.
 International Conference from Impact of Economic Crisis in Global Business Scenario at Sairam Institute of
Mgmt. Studies, Chennai in 2009.
 Recent Developments In and Future Prospects for Public Economics at Institute of Management
Education, .T. Road, Sahibabad, Ghaziabad
 Commodity Derivatives Market in India-Development, Regulation and Future Prospects at Institute of
Management Education, G.T. Road, Sahibabad, Ghaziabad in 2011.
 International Conference on Effective Management-Emerging Issues and Future Prospects at IME, G.T.Road,
Sahibabad Gaziabad in 2011.
 Futuristic Trends in Business Management at Padmasri Dr. B.V. Raju Institute of Technology, Narsapur,
Greater Hyderabad in 2011.
 Efficient Market Theory Hypotheses in Indian Securities Market-A Study of National Stock Exchange at Anna
Nagar, Annamalai University, and Department of Management studies Chidambaram, Tamilnadu in 2011.
 Economic Value Added-A Tool of Measuring Shareholders Value-A Study of National Stock Exchange at Anna
Nagar, Annamalai University, Department of Management Studies Chidambaram, and Tamilnadu in 2012.
 Sustainable Innovations in Global Business Scenario at Madras Christian College (Autonomous) Department
of Commerce, Chennai in 2011.
 Competency Building Strategies in Business and Technology for Sustainable Development with article titled
Option Returns vs. Asset-pricing Theory-evidence from the National Stock Exchange at Sri Sai Ram
Engineering College -Sri Sai Ram Institute o Management Studies, Chennai in 2012.
 International Conference on Competency Building Strategies in Business and Technology for Sustainable
Development with titled Performance Hypothesis Testing- An Alternative Route at Sri Sai Ram Engineering
College Sri Sai Ram Institute of Management Studies, Chennai in Sep.2012.
 Growth of Equity Brands from the Stock Market-Its Significance in Other Markets.
 International Conference on(9th & 10th January,2015” Changing trends of Indian Business Growth prospects
and Challenges” A study on Indian Retail Industry” its Growth, Challenges and Opportunities”
 International Conference on Changing Trends of Indian Business: Growth prospects & Challenges-“Impact of
the Colours in Marketing and Advertising-A study on consumer Behaviour” 7 th & 8th Feb.2015.
 International Conference on Multidisciplinary approaches in Social Science, Humanities and Sciences, Sri .S.
Ramaswamy Naidu Memorial College Sattur, Tamil Nadu, Indi: Conference held 14th December,2018; ISBN
9789387793613
 International conference of Emerging strategies for Business Advancements (ICESBA-2019) WITH titled
“Possible Impact On Proposed Structure And Reforms Of GST In Indian Economy" with UGC Indexed Journal "
 9

ISSN No. 41238, ISSN No. ISSN NO: 1076-5131, Volume VI, Issue I, January/2019-2, [email protected],
IMPACT FACTOR - 5.8
 International conference of Emerging strategies for Business Advancements (ICESBA-2019) WITH titled
"Goods and Service Tax: Institutional structure of Revenue Agencies in India" with UGC Indexed Journal No.
41238, ISSN No. ISSN NO: 1076-5131, Volume VI, Issue I, January/2019-2 [email protected], IMPACT
FACTOR - 5.8
 An International Conference on “ Emerging trends on Business Management – Opportunities and
Challenges” An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1,
January to Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed
2018 – 5.5 / www.sjifactor.com, Article Titled” A study on Work-Life –Balance as a key to employee
Retention” on 12th April,2019
 An International Conference on “ Emerging trends on Business Management – Opportunities and
Challenges” An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1,
January to Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed
2018 – 5.5 / www.sjifactor.comArticle Titled” Effects of GST on Micro, small and Medium Enterprises (MSME)-
Regulations in India” on 12th April,2019.
 An International Conference on “ Emerging trends on Business Management – Opportunities and
Challenges” An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1,
January to Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed
2018 – 5.5 / www.sjifactor.com, Article Titled” Determination of Broker’s Perception about the factors that
influence their Decision of investment in various stocks” on 12th April,2019.
 An International Conference on “ Emerging trends on Business Management – Opportunities and
Challenges” An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1,
January to Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed
2018 – 5.5 / www.sjifactor.com, Article Titled” Perceived service quality dimensions in the banking industry
and its effect on customer satisfaction A study with selected Banks“on 12 th April,2019.
 An International Conference on “ Emerging trends on Business Management – Opportunities and
Challenges” An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1,
January to Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed
2018 – 5.5 / www.sjifactor.com, Article Titled” A study on impact of Visual merchandising on consumer
Buying Behavioural with special reference to select stores in Hyderabad” on 12 th April,2019.
 An International Conference on “Emerging trends on Business Management – Opportunities and Challenges”
An International Multidisciplinary Quarterly Research Journal “AJANTA” , VOLUME VIII, issue-1, January to
Martch-2019, Peer Reviewed Reference and UGC Listed Journal NO.40776, Impact factor/Indexed 2018 –
5.5 / www.sjifactor.com, Article Titled” Consumer Finance – Peer to Peer Lending“ on 12th April,2019.
 National Conference on “Digital Transformation in Business & Management: Issues, Challenges and
Opportunities” : Paper presented with titled” : A STUDY ON INVESTMENT IN EQUITY WITH REFERENCE TO
BANKING SECTOR” on 26th & 27th May,2023,ISBN NO.97839206350
 National Conference on “Digital Transformation in Business & Management: Issues, Challenges and
Opportunities” : Paper presented with titled” :A STUDY ON INVESTMENT AND EQUITY BANBKING WITH
REFERENCE TO IT Sector from TCS and oracle” on 26th & 27th May,2023,ISBN NO.978392063503
 National Conference on “Digital Transformation in Business & Management: Issues, Challenges and
Opportunities” : Paper presented with titled” :A STUDY ON DIFFERENT SCHEMES WITH COMPARISON AND
EVALUATION OF MUTUAL FUNDS AND ULIPS ATINDIA BANKING SECTOR” on 26 th & 27th May,2023,ISBN
NO.978392063503
Education
 Ph.D. (Management) Sri Krishna Devaraya University, Anantapur, A.P., 26th Feb. 2011 with first class.
 M.Phil. (Management) from Alagappa University, Karaikudi, Tamilnadu, 2004 with first class.
 MBA (Finance) from Dr. B. R. Ambedkar University, Hyderabad, 1996 with first class.
 M.Com. from S. V. University, Tirupati, 1990 Second Class
 B.Com. from S.V.University, Tirupati, 1987 Second Class
 BLISC from S.V.University, Tirupati,1993 Second Class
 IRPM from S.V.University, Tirupati,1996 Second Class
 BEd from Annamalai University, Chidambaam,1991,Second Class
 PGDCA from Sri Venkateswara Computers, Tirupathi, 1997 First class
IT Skills
Operating System : MS-DOS, Windows 98,
Others : Tally Package, SAP-FICO
Personal Details
Date of Birth 6th May, 1967
Linguistic Ability English, Hindi and Telugu and Tamil
Address Flat No. 203, Dhanunjaya Residency-II, Kalyan Nagar Phase-III,
Mothi Nagar,
Hyderabad-500018.Telangana State
Nationality Indian
Marital Status Married
 10

Prof. M. Madana Mohan