MATHEMATICS SCHOOL BASED ASSESSMENT

NAME OF CANDIDATES: Vernieshka Ellis

Savyonn Miller
Micheala Bryan 10571

CENTER NAME: Jonathan Grant High School

CENTER NUMBER:100164
NAME OF TEACHER: Mr Wilson
YEAR OF EXAM:2023
TERRITORY: Jamaica

SUBJECT: Mathematics TABLEOfCONTENTS

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Title page……………………………………………………….………….….3 Introduction
…………………………………………………………..……....4
Method of Data Collection………………………………………………...…5
Presentation of Data……………………………………………………..…6-11
Analysis of Data…………………………………………..…….…………12-13 Discussion of
Findings…………….………………………………………14-15 Conclusion
……………………………………………..……………..………16

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Appendix (Questionnaire)…………………………………………………17-19

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WHICHSUPERMARKETOFFERSTHE
BESTVALUEFORYOURMONEY

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 INTRODUCTION
One of the necessities in life is food and for us as consumers,shopping is how we acquire our
foods.Have you ever wondered which supermarket gives you the most value for your money? Well, that's
exactly what we will be exploring! We will be visiting three supermarkets in this project: Hilo, Super Fair, and
Brooklyn Supermarket. Our goal is to investigate and compare these different supermarkets to determine which
one offers the best value for money. We will analyze factors such as prices, product quality, and variety to
identify the supermarket that truly delivers the most value for your buck. This is an important question to
answer because as consumers, we all strive to make informed choices and maximize the value of our hard-
earned money. So, get ready to dive in as we uncover which supermarket truly provides the best value for your
money.
Brooklyn Supermarket is located at 25 Constant Spring Rd. Originally opened in 1987 at 49 Constant
Spring Rd, right across from King Plaza, seven years later they relocated to Twin
Gates, and they have another location on Hope Road. It is part of Progressive Grocers of Jamaica
Limited, which is the largest and fastest-growing locally-owned supermarket chain in
Jamaica.Brooklyn Supermarket in Kingston, Jamaica sells a variety of items, including: Baking supplies,
Baking equipment, Grocery items, Kitchen utensils, Kitchen supplies, Pastry ingredients, Fresh lunches,
Freshly baked products, and Toiletries.
A well-stocked supermarket, grocery, beverage, household items, personal items, meats, pet feed, and much
more.
Hi-Lo supermarket, Jamaica's second largest supermarket chain, located in Spanish Town sells a wide
variety of groceries and non-grocery.Hi-Lo supermarket is a supermarket chain that operates as a division of
GK Foods & Services Ltd. First incorporated in Jamaica in 1954, Hi-Lo supermarket started on April 29, 1954,
as the first supermarket originally owned and operated by the Neal and Massy Group.Hi-Lo supermarket in
Jamaica sells a wide range of groceries and non-grocery items, including canned products, baked goods, and
meat.
Shoppers Fair Supermarket located in Spanish Town, Jamaica's first supermarket chain, opened in 1983 and is a
part of Progressive Grocers.The supermarket sells grocery, beverage, household items, personal items, meats,
pet feed, and much more. Their branches are located Island wide.

The main objective of this investigation is to gain insight on which supermarket offers better value for your
money.

Other objectives to be taken into consideration are:

● Products quality
● Ranking of supermarkets
● Age Demographic of Shoppers
● Customer service

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 METHODOFDATACOLLECTION
To determine which supermarket offers the best value for your money,ten of the same products were chosen
from three different supermarkets namely: Brooklyn, Hi-Lo and Shopper's Fair. Among the items selected;
five(5) were taxable and five(5) were non-taxable. We used the price comparison approach by way of customer
questionnaires.

Questionnaires are a set of written or printed questions with a choice of answers. Firstly, questionnaires were
sent to ten(10) individuals to answer questions pertaining to the efficiency and flexibility of the supermarkets.
Secondly, another ten (10) questionnaires were made and sent out to the same (10) individuals online using a
link so they could give their opinions about each supermarket relating to the prices of goods and services
offered.. Thus ,we used price comparison to compare pricing among the three (3) supermarkets. Price
comparison is comparing the price of the same product in different outlets.The task was split among each
researchers to go to the three(3) different supermarkets and to record the price for five (5) taxable and non-
taxable items in which we all used the same products.

We then gathered all of our information both from the questionnaires and the price comparison for the
products. The information gathered was tabulated and then used to construct graphs, pie chart,histogram,
and bar graphs. The graphs, charts and illustrations were carefully studied and analyzed to draw
objective conclusions.
PRESENTATIONOFDATA
Figure 1: Number of Customers who shop at the Supermarkets

Table 1: Number of Customers who shop at the Supermarkets

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 Number of Customers who shop at the Supermarkets

supermarket Frequency
Brooklyn 3
Shoppers Face 4
Hi- Lo 3
Figure 2: Age Demographic of Shoppers bar graph shows the age demographic of each ten (10)
person that took the questionnaires

Table 2: The age demographic of each ten (10) person that took the questionnaires.

Figure 3: Ranking of Supermarkets by Value for Money Among

Consumers

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Table 3: Ranking of Supermarkets by value for money among customers

Figure 4: The rating of supermarkets based on the level of services offered.

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Table 4: Shows the ranking of supermarkets on a Scale of 1-10 categories by customers from
the ten (10) questionnaires.

Figure 5: Price comparison of the supermarkets for taxable commodities..

Table 5: Taxable commodities price in each supermarket

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Figure 6: Non-taxable commodities chosen in each supermarket's price comparison.

Table 6: Non-taxable commodities chosen in each supermarket's price comparison.

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 ANALYSISOFDATA

The data collected was an equal 50/50 split among the genders. The younger
demographic 15-25 and 26-40 were more frequent shoppers and had a greater number of
participants.

In regards to the overall ratings for the supermarkets, the majority of those surveyed rated
Shopper’s Fair the highest with ratings of 8-10 indicating that it is generally preferred.
Brooklyn Supermarket and Hilo Supermarket received varying ratings with some
individuals rating them Across all supermarkets, "Good" and "Satisfactory" ratings are
the most common, indicating that the majority of customers are generally satisfied with
the level of customer service. Shoppers Fair received the most "Good" ratings for
customer service, followed by Brooklyn Supermarket and then Hilo Supermarket.

The data also suggests that the most common frequency of shopping is "Often", followed
by "Occasionally" and "Always", while "Rarely" is the least common. This indicates that
most individuals surveyed tend to shop at supermarkets frequently, with only a few doing
so rarely.

Shoppers Fair and Brooklyn Supermarket received similar ratings for offering good value
for money, each having the highest number of ratings. Hilo Supermarket had fewer
ratings for good value for money compared to the other two supermarkets.

Something quite intriguing was discovered when the values of taxable and non-taxable
commodities were compared. It was discovered that shoppers' fare for most areas was the
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best supermarket to shop overall for taxable goods. Compared to the other stores, one
might save at least one hundred (100) Jamaican dollars by buying four (4) items.
Conversely, the information showed that Brooklyn Super was the top supermarket to
purchase non-taxable items from. Customers could purchase six non-taxable things there
for at least eight hundred (800) Jamaican dollars less than they would have with the other.

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 DISCUSSIONOFFINDINGS

Shopper’s Fair Supermarket emerged as the preferred choice among the surveyed
individuals, with the majority giving it high overall ratings (8-10). This suggests that
Shopper’s Fair Supermarket likely excels in various aspects such as product quality,
variety, and overall shopping experience.

The following factors contributed to Shopper’s Fair Supermarket’s success based on the
data received:

1. Value for Money: It received high ratings for offering good value for money. This
indicates that customers perceive the prices at Hilo Supermarket to be reasonable in
comparison to the quality of products and services provided and one could save
more when purchasing taxable goods.
2. Customer Service: Despite some variability, Shopper’s Fair Supermarket received
positive ratings for customer service. This suggests that the staff at the supermarket
are generally attentive and helpful, contributing to a positive shopping experience.
3. Consistency: The consistently high ratings for Shopper ’s Fair Supermarket across
different age groups and genders suggest that it appeals to a broad range of
customers.

While Hilo Supermarket received moderate overall ratings, it lagged behind in certain
areas such as customer service and value for money. Hilo Supermarket received the most
"Poor" ratings for customer service, indicating potential issues with staff behavior or
responsiveness. With fewer ratings for good value for money compared to the other
supermarkets, Hilo Supermarket might need to reassess its pricing strategies or product
offerings to align better with customer expectations.

Brooklyn Supermarket received mixed ratings across various categories, suggesting that
customers' experiences vary. However, it consistently performed well in terms of
customer service, receiving the most "Good" ratings among the supermarkets. This
indicates that Brooklyn Supermarket might have a strong focus on providing excellent

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service to its customers. Brooklyn also received positive ratings for value for money,
suggesting that it remains competitive in this aspect.

The data indicates that the majority of respondents shop at supermarkets frequently, with
"Often" being the most common frequency. This suggests that supermarkets play a
significant role in fulfilling consumers' regular shopping needs. This trend underscores
the importance of maintaining consistent quality, service, and value offerings to retain
loyal customers and attract new ones.

In terms of value for money, shoppers fair emerged the top supermarket to shop when
purchasing items which are taxed. Contrarily, Brooklyn supermarket was the top
supermarket to shop for the non- taxables. Hi-Lo supermarkets based on the data would
be the worst place to shop for taxable and non-taxable items.

CONCLUSION
Overall, Shoppers Fair Supermarket is the preferred supermarket of choice for most individuals
surveyed, with high ratings for both overall experience, goods and services and value for
money. Brooklyn Supermarket also performs well, particularly in terms of customer service and
value for money as customers could save a lot on non-table goods. Hilo Supermarket, while still
popular among some, received lower ratings in certain aspects, such as customer service and
value for money. It is therefore our recommendation that the regulatory bodies charged with
ensuring the pricing of items are done in an equitable manner, conduct a more robust effort to
ensure that consumers affairs are met. Suggesting areas for improvement. Supermarkets need
to pay close attention to these factors to remain competitive and meet the evolving needs
and expectations of their customers.

Appendix: The Questionnaire

Join us in our research by sharing your point of view on our questionnaire. The
purpose of this study is to understand which supermarket is the best to shop at.
Your feedback is crucial to our research and will help us in our understanding of
which supermarket offers the best bang for your buck. There are no right or wrong
answers so please answer all questions to the best of your abilities and your
responses will be kept confidential. Thank you for your time in assisting us with our
research.
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1.)What is your sex?
F M

2.)What is your age group?

15-20
21-40
41-50
51+

3.)Which supermarket do you think is the best to shop at?

Shoppers Fair
Brooklyn supermarket
Hilo supermarket

4.)Give a reason for your answer chosen above.

5.)How often do you shop at the supermarket you chose?

Rarely
Often
Occasionally
Always

6.)On a scale of 1-10 with 1 being the lowest and 10 being the highest how would you
rate these supermarket?
Shoppers Fair ___
Brooklyn supermarket ___
Hilo supermarket ___

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7.)Which supermarket do you think offers the best value for you money?
Shoppers Fair___
Brooklyn supermarket ___
Hilo supermarket ___

8.)Give a reason for you answer.

9.) In you own words how would you rate the overall shopping experience for the
supermarket you chose at question 3?

10.)How would you rate customer service offered at each supermarket

Shoppers Fair Brooklyn supermarket Hilo supermarket

Satisfactory Satisfactory Satisfactory

Good Good Good

Fair Fair Fair

Bad Bad Bad
Poor Poor Poor

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