8/23/24, 7:00 PM Outsourced Marketing for B2B SaaS

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OUTSOURCE YOUR ENTIRE MARKETING FUNCTION

Specialized B2B SaaS experts with world-

class marketing leadership
Go to market faster with an instant-on marketing engine built by the SaaS experts.

Trusted by 100+ B2B SaaS companies

Ideal for companies <$30m ARR
Proven T2D3 & Kalungi playbooks
Specialized teams of experts
Pay-for-performance

100% accountability for your go-to-market, so you can focus on building better
software.

HOW IT WORKS SUCCESS STORIES

Let's talk about your growth plan.

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Your role

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Needs, goals, interested in a marketing leader, a marketing team, both, etc.

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Switch your marketing on

You're in good company

DON'T TAKE OUR WORD FOR IT

See what Kalungi can do

$4.7M in pipeline sourced by Kalungi Zippity went from zero SaaS revenue to
for CPGvision exceeding sales goals

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As TPM experts, CPGvision needed a SaaS When it came time to market their software
expert to market their expertise to their
SUCCESS world.
STORIES solution,
HOW IT WORKSZippity, the only operating system
QUESTIONS LET'S TALK
That’s when Kalungi came in. built exclusively for mobile automotive service
companies, went with a well-oiled machine -
Kalungi.

“Kalungi is, in effect, my whole marketing staff.

There’s huge peace of mind that you get when
you work with a team of people who go out of "Kalungi has been critical to our success to
their way to make sure nothing falls through date. We did not have a single dollar in SaaS
the cracks. Knowing that the work is being revenue when we first engaged with Kalungi.
done in the most competent way with our best They took us from defining our ICP to initial
interests at heart is an incredible lift." SaaS sales and through our continued growth
to this point. We’ve exceeded our sales goals
in each of the first three months of our
Connie Whitehouse
operation and seem to be on a very exciting
Vice President Strategy
trajectory going forward."

Read the full testimonial

Ed Warren
CEO

Read the full testimonial

330% rise in MQLs 244% return on 163% rise in organic

marketing traffic
Kalungi drove a 330% increase in
MQLs in under six months for an With an annual ROI of 244.30%, In less than four months, one
outsourced data protection one accounts payable automation client in the medical field saw a
company, while simultaneously provider has happily renewed 163% increase in organic search
increasing site traffic and their contract multiple times to traffic through Kalungi’s effective
reducing bounce rates from 95% scale up their ABM program and content and inbound marketing
to 6%. partner with Kalungi to hire their strategy.
first marketing leader.

$2M in qualified pipeline

After generating over 70 sales-accepted leads valued at more than $3 million, and five major opportunities
valued at more than $2 million, Kalungi recruited, hired and onboarded a new CMO for a digital workplace
provider.

Read more customer stories

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HOW WE HELP

Get the marketing support you need

Full- Coaching Audit

service Fractional SaaS A 95-point inspection
marketing leadership of your marketing
support
Kickstart and refine Get a complete
SaaS marketing team your marketing function assessment of your
and leader with the guidance of marketing function,
one of our SaaS CMO including a 90-day
Get a full-stack, instant coaches. tactical roadmap, led by
B2B SaaS marketing our team of marketing
team—backed by an specialists.
experienced CMO and Learn more
our proven growth
playbook. Learn more

Learn more

When we say full-service marketing, we mean it

Fractional CMO Content Paid media

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Get an instand marketing Create SEO-driven content for Ramp up your demand gen
leader experienced in B2B SUCCESSthat is in line with
STORIES HOW your brand
IT WORKS efforts with campaigns
QUESTIONS built
LET'S TALK
SaaS marketing voice and speaks to your for your ICP
audience's core concerns

Conversion rate Account-based marketing Branding and designing

optimization (CRO)
Target your ideal customers Build a brand identity tailored
Make the most out of every with impactful ABM outreach to your voice and your
lead and site visitor with an campaigns audience
optimized website, follow-ups,
and targeted campaigns

Automation and reporting Web development HubSpot implementation

and management
Cut out busy work by Build a clean, optimized,
automating manually work and effective website with our Kalungi is a HubSpot Platinum
building a reporting system team of web dev experts partner and has the expertise
you can rely on to optimize your CRM, CMS,
pipeline, and more

GTM strategy and Search engine Sales materials and

workshop optimization (SEO) support

Hone your go-to-market Establish your web presence Connect your sales and
strategy with a customized on key topics with targeted marketing and increase
workshop and roadmap SEO support conversions at every stage

HOW KALUNGI WORKS

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With Kalungi, you gainHOWan

SUCCESS STORIES
instant
IT WORKS
marketing
QUESTIONS LET'S TALK

team to create and scale your go-to-market

2:07

Pay for performance

Our pay-for-performance model guarantees a team that is invested in your results and delivers on promises –
fast. Get strategic leadership backed by a team who’s done it before at a fraction of the cost of a full-time CMO.

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No more scope limitations

Nothing is "out-of-scope." Kalungi’s full-service team gives you the freedom to make decisions without
worrying about what is (or isn’t) included. We'll focus on projects with the largest potential for impact.

A proven playbook

We use our own proprietary playbook proven through work with over 100 B2B SaaS companies. Don’t worry
about the ramp up – unlike typical agencies, Kalungi comes armed with B2B SaaS marketing best practices
from day one for immediate impact.

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Frequently asked questions

SUCCESS STORIES HOW IT WORKS QUESTIONS LET'S TALK

Don't see the answer to your question? Schedule a no-obligation consultation with our team.

MORE QUESTIONS?

What do you mean by a pay-for-performance model?

What does a full engagement include?

What if I have a specialized project for my company in mind?

Will you work with my in-house team?

RELATED ARTICLE

The cost of outsourcing your B2B SaaS marketing

READ THE ARTICLE
What should you expect to pay when outsourcing your marketing
function to a B2B SaaS marketing agency?

RELATED ARTICLE

Three questions to answer when you build your first

marketing budget
READ THE ARTICLE

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8/23/24, 7:00 PM Outsourced Marketing for B2B SaaS

Learn how to make the most of your B2B SaaS marketing budget by
answering these three simple questions
SUCCESS and calculate
STORIES HOWyour ideal
IT WORKS QUESTIONS LET'S TALK
marketing budget.

OUR TECH STACK

Simple is best
Our tech stack is specifically designed to centralize and simplify your data, minimize operating costs,
improve attribution, align sales and marketing, properly measure your funnel, and create a foundation that
will scale with your sales and marketing functions.

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We'd love to work with you

Join 70+ successful B2B SaaS companies on the path to achieving
T2D3 with our SaaS marketing services.

Schedule a meeting with our team and find the fractional CMO that
best fits your needs.

LET'S TALK

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