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Pagbasa at Pagsusuri

The document lists various studies related to marketing strategies in the milk tea industry, focusing on both foreign and local literature. It includes research on social media marketing, brand communication, and consumer behavior in different contexts, particularly in China and the Philippines. The studies provide insights into the effectiveness of marketing techniques and the impact of social media on consumer choices.

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marquezmaerielmanuel888
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25 views1 page

Pagbasa at Pagsusuri

The document lists various studies related to marketing strategies in the milk tea industry, focusing on both foreign and local literature. It includes research on social media marketing, brand communication, and consumer behavior in different contexts, particularly in China and the Philippines. The studies provide insights into the effectiveness of marketing techniques and the impact of social media on consumer choices.

Uploaded by

marquezmaerielmanuel888
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Related Studies

Foreign Literature

Jiang, X., & Xie, Y. (2022). Research on Social Media Marketing Strategy of the Milk Tea
Industry. https://doi.org/10.2991/aebmr.k.220405.037

The Marketing Strategy on MIXUE Milk Tea on Social Media Platforms. (2023). Journal of
Education, Humanities and Social Sciences. https://doi.org/10.54097/ehss.v19i.11038

Lu, J. (2024). Marketing Strategy Research in China’s Milk Tea Industry: A Case Study of Mixue.
Journal of Education, Humanities and Social Sciences. https://doi.org/10.54097/nn2fjp95

Jiang, R., & Shi, Y. (2023). Explore the Success of HEYTEA Marketing In-Depth Research on
the Innovation and Fashion of Marketing Methods. Advances in Economics, Management and
Political Sciences. https://doi.org/10.54254/2754-1169/49/20230517

Guo, S. (2023). An Analysis of Sexy Teas Marketing Strategy and Its Impact on Brand
Communication of New Chinese Milk Tea in China. Advances in Economics, Management and
Political Sciences, 56(1), 139–146. https://doi.org/10.54254/2754-1169/56/20231090

Related Studies
Local Studies

lDe Jesus, F.S. (2020, February). “Milk Tea Industry: An Exploratory Study”, International
Journal of Advanced Engineering, Management and Science (IJAEMS), 6(2), 66-73,

Marie, A. M. (2024). Impact of Social Media Marketing on Consumers in Philippines.


International Journal of Fashion and Design, 3(4), 28–39. https://doi.org/10.47604/ijfd.3014

Ines, J. C., & Tolentino, M. Q. (2024). Beyond Likes and Shares: Exploring the Influence of
Social Media on Brand Choices among College of Business Students at a Private Higher
Education Institution in the Philippine. American Journal of Economics and Business Innovation,
3(2), 66–74. https://doi.org/10.54536/ajebi.v3i2.2545

Ramos, M., & Limos-Galay, J. A. (2023). The effectiveness of social media marketing
techniques applied by milk tea shops in San Jose, Occidental Mindoro. International Journal of
Research Studies in Management,
11(10). https://doi.org/10.5861/ijrsm.2023.1108

Prado, J. P. B. (2024). Greening the cup: Green marketing strategies of Milk Tea Shops in San
Jose City, Nueva Ecija. World Journal Of Advanced Research and Reviews, 23(2), 2261–2269.
https://doi.org/10.30574/wjarr.2024.23.2.2612

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