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10 - Production Planning

The document outlines the essential steps for production planning in contemporary Philippine arts, emphasizing the importance of systematic preparation. Key elements include defining the type of production, selecting a catchy title, identifying the target audience, and ensuring resource availability. Additionally, it highlights the need for measurable, attainable, relevant, and time-bound objectives to ensure a successful execution.

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ezradeanrfabros
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12 views2 pages

10 - Production Planning

The document outlines the essential steps for production planning in contemporary Philippine arts, emphasizing the importance of systematic preparation. Key elements include defining the type of production, selecting a catchy title, identifying the target audience, and ensuring resource availability. Additionally, it highlights the need for measurable, attainable, relevant, and time-bound objectives to ensure a successful execution.

Uploaded by

ezradeanrfabros
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Contemporary Philippine Arts from the Region

Lesson 10: Production Planning

I. Introduction to compel an audience to view


Planning and production go your artwork, and a generic
simultaneously. There is no title might not do the trick.
production without any planning. Once you come up with a
To produce an art, it is important name, research about it first
to conceptualize the art as to the before making it final to ensure
message, emotions or story it that it does not have negative
purposely conveys to the associations and that it has not
audience. been overused in the past.

The process of production does C. Venue or platform


not happen as fast as people The venue refers to the
imagine. The artist makes trials or physical space where you will
revisions to produce the desired execute the production. This
art. can be a theatre, street corner,
cafeteria, classroom, or similar
places. When it is not
II. Basic Details of the necessary to execute your
Production production in a physical place,
In order to properly execute a then you still have to consider
production, you have to go a platform. A platform can be
through a systematic and rigid social media sites for digital
planning period. This involves productions, radio shows, or
many different tools and materials other avenues which you can
depending on the nature of your use so that your artwork
production. In general, you must reaches your target audience.
first plan out the basic details of
the production. D. Target audience
The target audience refers to
A. Type of production (exhibit, the demographic group which
concert, play, etc.) When your production primarily
coming up with a type of targets. Try to identify a
production, consider the 4Ms. specific target audience. For
Ensure that your methods is example, instead of saying you
fitting, your material can be are targeting students as your
best conveyed in the chosen viewers, identify their grade
type, your machineries are range and name of or type of
enough to execute the school. Moreover, you also
production, and that your have to consider the
manpower has the skill set audience’s quantity and
required for the selected type. capacity to ensure maximum
participation or viewership.
B. Title or name of production
Your production name has to E. Date of implementation
be catchy, memorable, and Your implementation date must
unique. Remember, you want be realistic and must give you
Ezra Dean R. Fabros
12 ABM - Fabella
enough time for preparation. It Identify quantifiable
is suggested that you come up metrics.
with a calendar of activities,
marking milestones in your 3. Attainable
production process, to ensure Ensure that it is realistic,
that you are on time and that and it can be attained given
the best quality is met. your resources.
Remember, a good production
takes time and the process will 4. Relevant
require patience and diligence. The objectives set must
have significant impact to
F. Resources the production when
Your resources refer to achieved.
manpower, machineries, and
financial considerations. For 5. Time-bound
manpower, you have to make Identify specific points in
sure that the demand of the time (or time period) when
production fits the availability you have to meet a certain
and capacity of the people objective.
involved. For machines, you
have to confirm the availability
of the necessary items such as
lighting, design, props, and
other things.

If it is unavailable, then think


of ways in which your team
can still produce these
machines. You may raise funds
through selling things or
through finding sponsors who
believe in your production’s
vision. While it may feel like
putting up an art production is
expensive, it does not always
have to be. Find ways to
maximize available materials
and cheapen the cost.

G. Objectives
1. Specific
Use concrete action verbs
as opposed to abstract ones
(i.e. the verb you use should
suggest specific actions on
how to go about it).

2. Measurable

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