UNIT 1
2marks
1.What is digital marketing?
Digital marketing, also known as online marketing, refers to advertising delivered through digital
channels to promote brands and connect potential customers using the internet and other forms of
digital communication such as:
Search engines
Websites
Social media
Email
Mobile apps
Text messaging
Web-based advertising.
2.What are the tools of digital marketing?
1. Social Media
2. SEO
3. Affiliate Marketing
4. PPC
5. Landing Page Tools
6. Email Automation Tools
7. Visual Design Tools
8. Content Curation Tools
3.Define marketing?
Marketing refers to the activities a company undertakes to promote the buying or selling of its
products or services. Marketing includes advertising and allows businesses to sell products and
services to consumers, other businesses, and organizations.
4.What is traditional marketing?
Traditional marketing is the old way of marketing Technique. It refers to a kind of promotion,
and advertisement includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper
ads, etc. which companies used in the early period to market their product.
5.What is b2b marketing?
With B2B marketing, you’re focused on reaching out to other businesses directly and trading
with them, with B2B marketing you’re more likely to focus on messaging to educate your
potential prospects, with language that is professional and uses industry terms — you can be
formal and direct.
6.What is b2c marketing?
With B2C you’re marketing to consumers and customers instead. With B2C marketing, the focus
may be on enticing customers, creating brand awareness and telling a story.
7.What is mobile marketing?
Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly
throughout the day. This makes marketing on mobile incredibly important SMS, MMS, and in-
app marketing are all options to reach your customers on their devices, but beyond that, you must
consider the coordination of your marketing efforts across your other digital marketing channels.
8.What is social media marketing?
The primary goal of a social media marketing campaign is brand awareness and establishing
social trust. As you go deeper into social media marketing, you can use it to get leads or even as
a direct sales channel
9.What is pay per click (PPC)?
PPC. Managing pay-per-click advertising campaigns, which includes overseeing budget and
spend, tracking performance and recommending new approaches
10.What are the digital communications in digital marketing?
Search engines
Websites
Social media
Email
Mobile apps
Text messaging
Web-based advertising
11.What are the advantages of digital marketing?
1. Global Reach
2. Local Reach
3. Lower Cost
4. Easy to Learn
5. Effective Targeting
6. Multiple Strategies
7. Multiple Content Types
8. Increased Engagement
9. Analytics and Optimization
12.What is Search Engine optimization (SEO)?
SEO is the process of optimizing the content, technical setup, and reach of your website, so your
pages appear at the top of a search engine result page for a specific set of keyword terms.
14.What is ON page SEO?
In this, you can answer reader questions by searching for keywords for your search volume and
greater on the SERPs, resulting in the search results pages.
15.What is OFF page SEO?
This type of SEO is to Optimize your websites; managing backlinks out-links the number of
publishers that you know. You can get backlinks that you want to transfer your website up to the
correct SERPs by networking with other editors, writing your articles on these websites,
connecting them to your website, and giving external attention
16.What are the functions in marketing?
7 functions of marketing
1. Promotion.
2. Selling.
3. Product/Service Management.
4. Marketing Information Management.
5. Pricing.
6. Financing.
7. Distribution.
17. What are digital marketing platforms?
Ten common types of digital marketing platforms include:
Social Media
Influencer Marketing
Content Marketing
Email Marketing
Search Engine Optimization (SEO)
Pay-per-click (PPC)
Affiliate Marketing
Mobile marketing
Marketing Automation Platforms
Marketing Analytics Platforms
Unit 2
2marks
1.What is website?
A website is a collection of publicly accessible, interlinked Web pages that share a single domain
name. Websites can be created and maintained by an individual, group, business or organization
to serve a variety of purposes.
Together, all publicly accessible websites constitute the World Wide Web.
Some examples include:
Government agency websites = .gov
Educational institutions’ websites = .edu
Nonprofit organizations’ websites = .org
Commercial websites = .com
Information sites = .info
2.How to open a website?
To view a website requires a browser (e.g., Internet Explorer, Edge, Safari, Firefox, or Chrome).
For example, you are reading this web page using a browser. Once in a browser, you can open a
website by entering the URL in the address bar. For example, typing
"https://www.computerhope.com" opens the Computer Hope home page. If you don't know the
URL of the website you want to visit, you can use a search engine to find the website on the
Internet.
3.What are the Types of websites any 5
Archive website.
Blog (weblog).
Business website and corporate website.
Community website.
Content website and information website.
Dating website.
E-commerce website.
Educational website.
Gaming website.
Government website.
Help and Q&A website.
Malicious website.
Media sharing website.
Mirror website.
News website.
P2P website and Torrent website.
Personal website.
Personality website.
Portal
Review website.
School website.
Scraper website.
Search engine website.
Secure website
Social networking website.
Social news website.
Unsecure website
Webcomic website.
Webmail website.
Wiki website.
4.What is web hosting?
Web hosting is where your website files are physically stored, a domain name is the address of
that storage location.
a few of the popular web hosts are:
Bluehost
A2 Hosting
Hostinger
5.What is a domain name?
A domain name is the address of your website on the web and helps visitors find you.
Some of the best domain name registrars are:
Namecheap
GoDaddy .
Hover
Google Domains
6.What is wordpress?
WordPress.org (also known as self hosted WordPress) is the world’s most popular website
building platform. Over 43% of all websites on the internet are powered by
WordPress.WordPress is a free and open source website builder. This means that you have
maximum control over your website compared to any other online website builder in this list.
7.What is SERP?
SERP is an acronym that stands for “search engine results page”, and is a list of webpages that
appears after someone searches on Google and other search engines. For digital marketers and
business owners involved in SEO practices or other forms of digital marketing, the term SERP is
often heard.
Types
1.organic results
2.paid results
8.What is a search engine?
Search engines allow users to search the internet for content using keywords. Although the
market is dominated by a few, there are many search engines that people can use. When a user
enters a query into a search engine, a search engine results page (SERP) is returned, ranking the
found pages in order of their relevance. How this ranking is done differs across search engines
Ex.google, bing,yahoo,yandex
9.What is Crawling ?
Search engines use programs, called spiders, bots or crawlers, to scour the internet. They may do
this every few days, so it is possible for content to be out-of-date until they crawl your website
again.
10.What isIndexing ?
The search engine will try to understand and categorise the content on a web page through
'keywords'. Following SEO best practice will help the search engine understand your content so
you can rank for the right search queries.
11.What is Ranking ?
Search results are ranked based on a number of factors. These may include keyword density,
speed and links. The search engine's aim is to provide the user with the most relevant result.
12.what are keywords?
Keywords are the words and phrases that people type into search engines to find what they're
looking for. For example, if you were looking to buy a new jacket, you might type something
like “mens leather jacket” into Google. Even though that phrase consists of more than one word,
it's still a keyword.
13.Where to add your keyword?
Page title and SEO title
You should always add your keyword in your page title.
Subheadings
You should add your keyword to some of your subheadings (H2 and H3), but not all.
Introduction
The introduction is the first paragraph of normal text on the page.
Image alt text
Hopefully, your page or post includes an image related to the topic you’re writing about.
Meta description
Your meta description is part of the text Google displays in its search results.
URLslug
The slug is the second part of a URL (web address) that identifies a specific page.
14.What Is Google Keyword Planner?
Google Keyword Planner is a free tool that assists digital marketers in their research efforts, most
commonly for search campaigns, both paid and organic.It highlights various types of “keywords” or
“search phrases and terms” related to your business.
