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Marketing Architectural Services

Marketing for architectural firms focuses on smart strategies to educate prospects, build trust, and establish relationships rather than just advertising. Key methods to attract new clients include social media marketing, enhancing portfolio visibility, blogging, participating in events, and email marketing. Utilizing platforms like Facebook, Instagram, YouTube, Houzz, and LinkedIn can significantly enhance outreach and engagement with potential clients.

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Annie enriquez
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20 views2 pages

Marketing Architectural Services

Marketing for architectural firms focuses on smart strategies to educate prospects, build trust, and establish relationships rather than just advertising. Key methods to attract new clients include social media marketing, enhancing portfolio visibility, blogging, participating in events, and email marketing. Utilizing platforms like Facebook, Instagram, YouTube, Houzz, and LinkedIn can significantly enhance outreach and engagement with potential clients.

Uploaded by

Annie enriquez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING ARCHITECTURAL SERVICES

Marketing for Architectural firms is not about budgets, or the number of people Involved. It boils down to choosing
smart strategies and making them work. And these strategies aim at so much more than displaying advertising messages
to as many people as possible. For to get new customers in big numbers and on a regular basis, architectural firms need
first to educate prospects, gain their trust and build a relationship.

5 WAYS TO GET NEW CLIENTS

 SOCIALMEDIAMARKETING
 RAISEPORTFOLIOFINDABILITYANDIMPACT
 ADVERTISEWITHBLOG
 PARTICIPATEINEVENTS
 USEEMAILMARKETING

1. SOCIAL MEDIA MARKETING

With social media, marketing for architectural firms becomes more powerful and subtle than ever. For these networks
allow Architects to introduce themselves to the market, build a relationship with the audience, share their work, and
target prospects with relevant ads. All that internationally!

 FACEBOOK FOR BUILDING A COMMUNITY


The network is a goldmine with its 2.32 billion monthly active users and incredible targeting options, including
such criteria as age, gender, parental status, interests, and more. Architectural firms can build a community there
and gain people’s trust by providing valuable information. As for the advertising options, Facebook has a range of
ads formats to meet the needs of any strategy.

 INSTAGRAM
As a website focused mostly on images, it’s an excellent choice for conveying the visual impact of architectural
solutions. For the same reason, it requires that all the imagery, videos, and 3D animations look impeccable. In fact,
nothing less than “gorgeous” will do in such fierce visual competition.

 YOUTUBE
Being the second largest search engine, Youtube is the first choice for video marketing. For this is the place where
1.9 billion monthly active users come for new ideas, inspiration, and advice. Moreover, videos and architectural
animations allow targeting prospects at different awareness stages – by highlighting the competitive edge of the
company, taking viewers to the construction site, sharing tips, showing how a project is prepared and many more.

 HOUZZ
The platform is a perfect place for architectural firms to build authority, share knowledge, show off portfolios and
engage with the audience. Which is quite considerable: Houzz counts 40 million users and has 25 unique monthly
visitors. For prospects, the platform serves as entertainment and a shopping case. For while looking for inspiration,
people can add pictures of goods and projects into their idea books, make purchases or even contact the
architectural firm who worked on the inspiring project the viewer saw.

 LINKEDIN
Marketing for architectural firms should include a presence on Linkedin. The platform caters to a promising
audience of 590 million users, with 40 million people being decision makers in their companies and 61 million –
senior-level influencers. Which means that a professionally filled profile with an appealing portfolio, plus
systematic networking efforts can help to land major architectural projects.

2. RAISE PORTFOLIO FINDABILITY AND IMPACT


When someone needs products or services, he or she just looks for them in the search engine of their preference –
Google, Bing or Yahoo. Naturally, the sites on the first 3 positions will be the ones the prospects will contact. In fact,
according to MOZ, the top 3
positions in Google’s search results account for a whopping 55% of organic clicks, with the #1 spot alone netting
over 30%. Hence the importance of search engines ranking for successful marketing for architectural firms.

3. ADVERTISE WITH BLOG

Blogs give Architects a wide range of means to deliver valuable content to the audience and deploy their
creativity. The latter is another advantage – for blogging can be fun. It gives Architects an opportunity to
build a reputation and try themselves at writing, video blogging and hone public speaking skills.
Alternatively, architectural firms can hire.

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