Addis Ababa University
College of Business and Economics
Department of Management
Course Information
Course Title: Strategic Management
Course No: MGMT 4201
CR. Hr.: 3
Instructor: Yohannes Neda
Course Description
This course is devoted to identifying and describing the various strategies a company can pursue to achieve
superior performance. Many of these strategies are generic – that is, they apply to all organizations, large or
small, manufacturing or service, and profit-seeking or not-for-profit. The central aim of this course is to give
a thorough understanding of the analytical techniques and skills necessary to identify and exploit strategies
successfully. Specifically, the course covers; the meaning & role of strategic management, the nature of
strategic management, strategy formulation, environmental scanning, understanding of corporate, business,
and functional level strategies, strategy implementation, evaluation, and control.
Course objectives
At the end of this course, you will be able to:
✓ Understand the fundamental concepts of strategy, the levels at which strategy operates & the strategic
management process.
✓ Know how to incorporate the claims of stakeholders in strategy formation, implementation evaluation
and control.
✓ Analyze internal and external environmental factors that affect strategy formulation, implementation,
evaluation, & control.
✓ Develop skills for effectively managing strategies across various organizational contexts.
✓ Understand how to design and implement strategies aligned with an organization’s vision, mission,
and values to achieve long-term success.
Mode of Delivery
The course will be taught through lectures, discussion, article review, case analysis, term paper, and group,
and individual exercises
Mode of Assessment
The assessment of academic performance will be based on:
Mini Assignments (throughout the semester) 5%
Assignment 1 (throughout the semester) 10%
Assignment 2 (throughout the semester) 15%
Test 1 (mid semester) 20%
Final Examination (End of semester) 50%
Total 100%
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Chapter Contents and Chapter Objectives
Chapter Objectives Chapter Contents
At the end of this chapter, you will be able to: CHAPTER ONE
✓ Define strategic management Introduction
✓ Describe the levels of strategy 1.1 Defining strategic management
✓ Explain the key terms and model of 1.2 Key terms in strategic management
Strategic management 1.3 Levels of strategy
✓ Explain intended, emergent and realized 1.4 The strategic management process
Strategies 1.5 The I/O model of above average returns
✓ Describe benefits of Strategic management 1.6 Resource based view of above average returns
1.7 Intended, emergent and realized strategies
1.8 Benefits of strategic management
1.9 Business ethics and corporate social
responsibility
At the end of this chapter, you will be able to: CHAPTER TWO
✓ Define the concept of vision, mission and Setting the Strategic Direction
values of a business 2.1 Vision statement
✓ Develop vision and mission statements 2.2 Mission statement
✓ Describe the importance of mission, vision 2.3 Business values
and values
At the end of this chapter, you will be able to: CHAPTER THREE
✓ Describe the nature of external analysis. External Environmental Analysis
✓ Explain sources of external information. 3.1 The nature of external Analysis
✓ Perform external environmental analysis 3.2 The process of performing an external Analysis
3.3 Analysis of key external factors
✓ General external factors analysis
✓ Industry analysis
✓ Competitors’ analysis
At the end of this chapter, you will be able to: CHAPTER FOUR
✓ Define the internal environment. Internal Environment Assessment
✓ Explain the nature of internal analysis. 4.1 The nature of an internal analysis
✓ Identify firm’s resources and capabilities 4.2 Identifying internal resources and capabilities
✓ Describe the value chain analysis 4.3 The Value Chain analysis
At the end of this chapter, you will be able to: CHAPTER FIVE
✓ Describe strategic issues Strategy Formulation: Strategy Analysis and Choice
✓ Set goals and objectives 5.1 Strategic issues
✓ Explain the nature of strategy analysis and 5.2 Setting goals and objectives
choice. 5.3 The nature of strategy analysis and choice
✓ Describe corporate, business and functional 5.4 Types of strategy
level strategies 5.4.1 Corporate level strategy
✓ Identify various strategic alternatives ✓ Growth strategies
✓ Stability strategies
✓ Defensive strategies
5.4.2 Business level strategy
✓ The five generic competitive strategies
5.4.3 Functional Level Strategy (Reading Assignment)
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At the end of this chapter, you will be able to: CHAPTER SIX
✓ Explain the nature of strategy Strategy Implementation
implementation. 6.1 The nature of strategy implementation
✓ Describe the key concepts in strategy 6.2 Key concepts in strategy implementation
implementation.
✓ explain the importance of implementing
strategy
At the end of this chapter, you will be able to: CHAPTER SEVEN
✓ Explain the meaning and need of Strategy Evaluation and Control
leadership 7.1 The nature of strategy evaluation and control
✓ Discuss leadership theories 7.2 Strategic control: the controlling process
✓ Describe motivation and its components 7.3 A strategy evaluation framework
✓ Apply effective communication 7.4 Characteristics of an effective evaluation system
References
• Angwin, D., Johnson, G., Regnér, P., Scholes, K. & Whittington, R. (2020) Exploring strategy:
Text and cases. 12th edn. Pearson.
• Barney, J.B. & Hesterly, W.S. (2015) Strategic management and competitive advantage: Concepts
and cases. 5th edn. Edinburgh Gate Harlow: Pearson Education.
• Coulter, M. (2002) Strategic management in action. 2nd edn. New York: Prentice Hall.
• David, F.R. & David, F.R. (2017) Strategic management: Concepts and cases. 16th edn. Pearson
Education.
• Hill, C.W.L., Schilling, M.A. & Jones, G.R. (2020) Strategic management theory: An integrated
approach. 13th edn. Cengage Learning.
• Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2017) Strategic management: Competitiveness &
globalization: Concepts and cases. 12th edn. Boston: Cengage Learning.
• Johnson, G. & Scholes, K. (2002) Exploring corporate strategy. 6th edn. New York: Prentice
Hall.
• Kennedy, R. (2020) Strategic management. Blacksburg, Virginia: Virginia Tech Publishing.
• McCarthy, D., Minichiello, R. & Curran, J. (2000) Business policy and strategy: Concepts and
readings. Homewood: Richard D. Irwin.
• Wheelen, T.L., Hunger, J.D., Hoffman, A.N. & Bamford, C.E. (2018) Strategic management
and business policy. 15th edn. Pearson Education.
• The course doesn’t have a textbook and students are strongly encouraged to refer to other
related books available in the library and relevant web-based articles.
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