NOVEMBER

2024

Professional Program of
Data Analyst
Short course

SCIENTIA ET
PRATIQUE
Professional Program of Data Analyst
Unlocking the power of Professional Program of Data Analyst

Course: Professional Program of Data Analyst

Institution: Institute of Management Technology & Finance

(MTF)

Lecturer: Alex, Product Researcher, Research Consultant

and Lecturer; PhD in Health Anthropology

2
Professional Program of Data Analyst

Introduction to Professional Program of Data Analyst

Objective: Provide an overview of data analysis and its

significance in the professional world.

● Data analysis is the process of inspecting, cleansing,

and modelling data to discover useful information,
trends, and support decision-making.

3
Professional Program of Data Analyst

Introduction to Professional Program of Data Analyst

Objective: Provide an overview of data analysis and its

significance in the professional world.

● Data analysts transform raw data into actionable

insights to help organisations improve operations,
strategies, and customer experiences.

4
Professional Program of Data Analyst

Introduction to Professional Program of Data Analyst

Objective: Provide an overview of data analysis and its

significance in the professional world.

● Core skills include statistical analysis, critical thinking,

data visualisation, and proficiency in tools like Excel,
SQL, Python, and Tableau.

5
Professional Program of Data Analyst

Data Collection and Acquisition

Objective: Understand how to effectively collect and acquire

data from diverse sources.

● Methods of Data Collection: Surveys, interviews, web

scraping, sensors, and transactions.

6
Professional Program of Data Analyst

Data Collection and Acquisition

Objective: Understand how to effectively collect and acquire

data from diverse sources.

● Internal vs. External Data Sources: Company

databases, CRM systems vs. social media, public
datasets, and third-party data providers.

7
Professional Program of Data Analyst

Data Collection and Acquisition

Objective: Understand how to effectively collect and acquire

data from diverse sources.

● Data Acquisition Tools and Techniques: APIs, ETL

(Extract, Transform, Load) processes, data pipelines,
and automated tools like Python, SQL, and web
scraping software.

8
Professional Program of Data Analyst

Data Cleaning and Preparation

Objective: Understand the importance of preparing and

cleaning data for accurate analysis.

● Data Cleaning Techniques: Handling missing values,

detecting outliers, and fixing errors.

9
Professional Program of Data Analyst

Data Cleaning and Preparation

Objective: Understand the importance of preparing and

cleaning data for accurate analysis.

● Data Transformation: Normalisation, aggregation,

encoding, and restructuring data for analysis.

10
Professional Program of Data Analyst

Data Cleaning and Preparation

Objective: Understand the importance of preparing and

cleaning data for accurate analysis.

● Tools for Data Cleaning: Excel, Python (Pandas,

NumPy), R (dplyr, tidyr).

11
Professional Program of Data Analyst

Exploratory Data Analysis (EDA)

Objective: Explore and understand data through

visualisation and summary statistics.

● Descriptive Statistics: Central tendency (mean, median,

mode), dispersion (variance, standard deviation).

12
Professional Program of Data Analyst

Exploratory Data Analysis (EDA)

Objective: Explore and understand data through

visualisation and summary statistics.

● Data Visualisation Techniques: Histograms, box plots,

scatter plots, and other graph types to visualise
distribution and relationships.

13
Professional Program of Data Analyst

Exploratory Data Analysis (EDA)

Objective: Explore and understand data through

visualisation and summary statistics.

● Identifying Trends and Patterns: Detect correlations,

outliers, and insights in data before formal modelling.

14
Professional Program of Data Analyst

Statistical Analysis

Objective: Apply statistical methods to analyse data.

● Inferential Statistics: Hypothesis testing, confidence

intervals, and making predictions about populations.

15
Professional Program of Data Analyst

Statistical Analysis

Objective: Apply statistical methods to analyse data.

● Correlation and Regression Analysis: Identifying

relationships and predicting outcomes between
variables.

16
Professional Program of Data Analyst

Statistical Analysis

Objective: Apply statistical methods to analyse data.

● ANOVA and Chi-Square Tests: Comparing groups and

testing associations between categorical variables.

17
Professional Program of Data Analyst

Data Visualisation

Objective: Create meaningful visualisations to communicate

data insights effectively.

● Principles of Data Visualisation: Clarity, simplicity, and

audience-specific design.

18
Professional Program of Data Analyst

Data Visualisation

Objective: Create meaningful visualisations to communicate

data insights effectively.

● Tools for Visualisation: Tableau, Power BI, Matplotlib

(Python), ggplot2 (R).

19
Professional Program of Data Analyst

Data Visualisation

Objective: Create meaningful visualisations to communicate

data insights effectively.

● Best Practices for Designing Dashboards and Reports:

Focus on key metrics, intuitive layouts, and interactivity.

20
Professional Program of Data Analyst

Predictive Analytics

Objective: Use data to make predictions and forecasts.

● Introduction to Predictive Analytics: Leveraging

historical data to predict future trends and outcomes.

21
Professional Program of Data Analyst

Predictive Analytics

Objective: Use data to make predictions and forecasts.

● Machine Learning Algorithms: Linear Regression,

Decision Trees, Clustering for predictive modelling.

22
Professional Program of Data Analyst

Predictive Analytics

Objective: Use data to make predictions and forecasts.

● Model Evaluation Metrics: Accuracy, Precision, Recall to

assess prediction quality.

23
Professional Program of Data Analyst

Data Interpretation and Reporting

Objective: Learn how to interpret analysis results and

communicate findings.

● Translating Data Insights into Business

Recommendations: Connecting findings to actionable
business strategies.

24
Professional Program of Data Analyst

Data Interpretation and Reporting

Objective: Learn how to interpret analysis results and

communicate findings.

● Creating Effective Data Reports: Structuring reports for

clarity, impact, and audience engagement.

25
Professional Program of Data Analyst

Data Interpretation and Reporting

Objective: Learn how to interpret analysis results and

communicate findings.

● Presentation Skills for Data Analysts: Delivering

data-driven narratives that influence decision-making.

26
Professional Program of Data Analyst

Data Privacy and Ethics

Objective: Understand the ethical considerations and

privacy issues in data analysis.

● Data Privacy Regulations: GDPR, CCPA: Overview of

key data protection laws and their impact on data
practices.

27
Professional Program of Data Analyst

Data Privacy and Ethics

Objective: Understand the ethical considerations and

privacy issues in data analysis.

● Ethical Considerations in Data Analysis: Ensuring

fairness, transparency, and responsible use of data.

28
Professional Program of Data Analyst

Data Privacy and Ethics

Objective: Understand the ethical considerations and

privacy issues in data analysis.

● Best Practices for Data Security: Safeguarding data

through secure handling, storage, and access protocols.

29
Professional Program of Data Analyst

Tools and Software for Data Analysis

Objective: Get familiar with the tools and software

commonly used in the industry.

● Introduction to Data Analysis Software:

○ Excel

○ SQL

○ Python

○ R

30
Professional Program of Data Analyst

Tools and Software for Data Analysis

Objective: Get familiar with the tools and software

commonly used in the industry.

● Advanced Tools:

○ SAS

○ SPSS

31
Professional Program of Data Analyst

Tools and Software for Data Analysis

Objective: Get familiar with the tools and software

commonly used in the industry.

● Cloud-Based Solutions:

○ Google BigQuery

○ AWS Data Services

32
Professional Program of Data Analyst

Building a Data Analyst Portfolio

Objective: Learn how to build and showcase a professional

portfolio.

● Key Elements of a Data Analyst Portfolio:

○ Include diverse projects that demonstrate skills in

data analysis, visualisation, and problem-solving.

○ Provide clear documentation, code, and results.

○ Showcase a range of tools (Excel, SQL, Python,

etc.) and techniques.

33
Professional Program of Data Analyst

Building a Data Analyst Portfolio

Objective: Learn how to build and showcase a professional

portfolio.

● Project Ideas and Examples:

● Sales trend analysis, customer segmentation,

market forecasting.

● Public datasets: analyse COVID-19 data, financial

markets, or e-commerce performance.

● Personal projects: use hobbies or interests for

creative data analysis.

34
Professional Program of Data Analyst

Building a Data Analyst Portfolio

Objective: Learn how to build and showcase a professional

portfolio.

● Tips for Presenting Your Work:

○ Focus on storytelling: present your findings clearly

and concisely.

○ Highlight your process, from data cleaning to final

insights.

○ Use GitHub, Tableau Public, or a personal website

for visibility.

35
Professional Program of Data Analyst

Career Development and Job Market Trends

Objective: Prepare for a career as a data analyst and

understand job market trends.

● Career Paths and Opportunities for Data Analysts:

○ Data Analyst roles in various industries.

○ Opportunities for growth: Senior Data Analyst,

Data Scientist, Data Engineer.

○ Transitioning into specialised areas like machine

learning, AI, and business intelligence.

36
Professional Program of Data Analyst

Career Development and Job Market Trends

Objective: Prepare for a career as a data analyst and

understand job market trends.

● Job Market Trends and Demand:

○ High demand across sectors like finance,

healthcare, and tech.

○ Increasing focus on automation, AI, and

data-driven decision-making.

○ The importance of data literacy and evolving skill

requirements.

37
Professional Program of Data Analyst

Career Development and Job Market Trends

Objective: Prepare for a career as a data analyst and

understand job market trends.

● Resume Writing and Interview Preparation:

○ Tailor your resume with relevant skills and projects.

○ Showcase technical proficiency and

problem-solving abilities.

○ Prepare for technical interviews with SQL, Python,

and case studies.

38
Professional Program of Data Analyst

Next Steps

Objective: Guide on next steps for further development.

Books:

● “Python for Data Analysis” by Wes McKinney

● “The Data Warehouse Toolkit” by Ralph Kimball

Websites:

● Kaggle
● Stack Overflow

Communities:

● Data Science Reddit

39
SCIENTIA ET
PRATIQUE