What are Keywords?

Keywords are ideas and topics that define what your content is
about. In terms of SEO, they're the words and phrases that
searchers enter into search engines to discover content, also
called "search queries

Why are keywords important?

1. Without perfect keyword, we cannot get traffic for our
website in search engines
2. Right Audience cannot reach without right keywords
3. Its describe whats u offer
4. For ranking and getting traffic
5. Improving Website SEO performance

Example to use Keywords for SEO?

URL

Title tags

Meta description

Page title (H1)

Subheadings (H2)

Body of your content

Image Alt attributes

Types of Keywords

SEO Keywords By Length

1. Short Tail Keyword

Other names: head, broad, or generic keywords, seed keyword

Definition : 1 or 2 words

Examples:
Electric cars
Mobile phone
Samsung
Restaurant
Restaurants
Camera, DSLR Camera, Gaming Smartphones, Nail Art

Advantages:
High Search volume
Appeal to a broad target audience
Easy to determine
Easy to use

Disadvantages:
High competition
Wrong type of traffic
Low conversion rates
Generic search terms

2. Long Tail Keywords

Other names: long keywords

Definition : 3 words to more than 3 words

Long-tail keywords are highly specific search queries

Long-tail keywords are long, specific queries letting search
engines know not just what words searchers want to know about
but why they want to know them.

Examples:
buy organic plant near me
best exercises for women
how to get the best sleep
Best samsung mobile phone in india 2023

Advantages:
Easier to Rank
Targeted Traffic
Less Expensive Pay Per Click (PPC) Advertising
Easy to Target
higher conversion rates
can help new or low-authority pages rank quickly

Disadvantages:
Long-tail keywords have low search volume
3. Mid-Tail Keywords

Other names: medium tail keywords, chunky keywords

Definition : 3 to 4 words
represents medium search volume and medium ranking difficulty
Mid Tail Keywords are the combination of two short tail keywords

Examples:
best family cars
health benefits of yoga
running shoes for women

Advantages:
have a lower search volume but are more targeted and have less
competition in search results.
more specific than short-tail keywords

SEO Keywords By Buyer Intent

1. Informational
2. Navigational
3. Commercial
4. Transactional

1. Informational keyword

Denefition:
 ● Informational keywords are queries on search engines used
when the searcher is looking for information.
● Searchers want to find information
● Informational keywords are search queries used by people
who want to learn something.
● Informational keywords frequently (but don’t always) take
the form of question keywords. This means they often start
with “what,” “why,” “how,” and so on.

Examples:
What is the difference between cold brew and iced coffee
Coffee calories
What is keyword tool?

Informational Modifiers:
Benefits
Guide
Learn
Tips
Tutorial
News
Ideas
Examples
How to
Resources
Help
Directory
Website
Information
Information
Website
Site
Help
Directory
Resources
How to
Pictures
Samples
Examples
Plans

2. Navigational Keyword

Definition:
● Searchers use navigational keywords to find a specific site or
page.
● search queries contain the name of the brand, product, service,
or technology they’re interested in.
● A navigational query is an internet search with the intent of
finding a specific website or web page

Examples:

● Youtube
● ahref blog
● Facebook login

Some Navigational Keyword Brand Name Keywords

● Blog
● Website
● Social media
● Facebook
 ● Instagram
● LinkedIn
● TikTok
● Twitter
● Store
● Shop
● Login
● Members
● Fan club

Product and Service Name Keywords

● Bounty paper towels

● Windows operating system
● Amazon returns

Location Keywords

● Directions
● Address
● Nearby
● Near me
● Local
● Town or city names
● Street names
● State names

Contact Information Keywords

Address
Phone number
Email address
Social media
Handle
Message
Customer service
Text
Contact
Call
Email
Direct message

3. Commercial Keyword

Definition:
● Commercial keywords are the words or phrases searchers use
when they’re looking to educate themselves about available
products or services. These keywords signal an interest or an
intent to buy, but your lead isn’t sure exactly what they’ll buy yet.
● People use commercial keywords to research specific brands,
products, or services
● They are interested in getting a more holistic view of different
services or products available for solving their problem.
● more general terms like "best," "top," "reviews," or "compare."

Examples:
Free coffee
Dunkin iced coffee flavors
Samsung mobile review
Best samsung mobile phone
Top 10 samsung mobile phone
compare samsung mobile phone
Investigative Commercial Keywords

Best
Review
Vs
Top
Compare
Affordable
Cheap
Alternative
Pros
Cons
Strategies
Ways to
How to
Tips

Buy Now Commercial Keywords

Order
Buy
Discount
Coupon
Shipping
Deal
Save
Free
Code
Trial
Rent
Download
Promo
Local Commercial Keywords

Open now
Same day shipping
Delivery
Appointment
Product or service name + location
Near me
Open 24 hours
In stock
Available now
Accepting reservations
Schedule
Nearby
Hourly rate

Product and Service Commercial Keywords

Branded keywords
Specific product names
Product categories
Service categories
Company or firm names
Consultation

4. Transactional Keyword

Definition:
● Transactional” refers to keywords that indicate a searcher’s
intent to buy something or take action on a website soon\
 ● Transactional keywords are the keywords that show the
strongest intent to buy or take imminent action.
● Transactional keywords, also called buyer keywords
● A keyword search where the searcher is showing signs that
they are ready to purchase something.

Examples:
Buy crypto online
Sandwich places near me that deliver
Pickup truck for sale

Highly Transactional

Buy
Purchase
Order
For sale
Reserve
Book
Apply
Download
Register
Schedule
Sign up

Moderately Transactional

Price
Cost
How much
 Best
Top
Rare
Benefits
How to hire
Products
Devices
Systems
Services
Provider
Consultant
Treatment
Creator
Builder
Installer
Designer
Solutions

Tool to generate:
https://www.seoreviewtools.com/transactional-keyword-list-gener
ator/

SEO Keywords For Specific Industry/keywords by target

1. Market Segment Keyword

Definition:
● Let’s say you want to buy leather shoes for yourself.
You’ll type and search for “leather shoes” on Google,
right? Keywords that apply either to one industry or its
 verticals (category, items, and services) are called
market segment keywords.
● market segment keywords identify the industry or type
of item a user is searching for
● Market segment keywords are generic keywords
broadly associated with an industry.
● Keywords used for a broad-based product search
within a specific industry

Examples:
leather bags
leather shoes
running shoes
reading lamp

2. Customer-Defining Keyword

Definition :
● Customer defining keywords are keywords meant to target your
specific target market or customer persona
● "Customer-defining keywords" are specific keywords or phrases
that customers use to describe and search for products,
services, or information related to a particular business or
industry.

Benefits:
● These keywords are great because they are specific to the type
of customer you want to reach
● They typically have low search volume and a low competitive
rating

Example:
boots for women
Underwater photographer

3. Product Keyword
● Product keywords are keywords that relate to specific
brands' offerings. These keywords are phrases or
terms that directly refer to a company's services or
products
● A product keyword is a word that identifies a model,
version, or specific feature that distinguishes a
product from similar products. In other words, product
keywords refer to keywords related to what a
particular brand offers.

Example:
LG D680 blue rugged case
Dell 2430 Series

4. Product defining keywords

● Product defining keywords are keywords that describe

your product best
● if they are looking for a specific product, service or
idea that they want to acquire or get information
about.
Examples:
Scuba Diving Fins
Scuba BCDs
Scuba diving in Anilao, Batangas
Scuba diving in the Caribbean
Scuba Regulators
 5. Geo-Targeted Keyword
Definition:
● Geographically targeted keywords help you figure out the
location of your target audience.
● Geo-targeting keywords are phrases that incorporate a specific
location, such as a city or region, into a search term. For
example, "best pizza in New York City" or "plumbers in Los
Angeles" are geo-targeted keywords.
● Geo-targeted, or geographically targeted, keywords help identify
your business based on its location and the location of your
desired customer base

Example:
Best restaurant in chennai
Best digital marketing company in coimbatore
Electronic shopes philippines

SEO Keywords By Practical usage/technically

1. Seed keywords

Definition:
● Seed keywords are words or phrases that you can use as
the starting point in a keyword research process to unlock
more keywords
● A seed keyword is a short-tail keyword, usually with one or
two words.

Example:
 ● For example, if you sell coffee online, then you can
use seed keywords like coffee, espresso, cappuccino,
French press, percolator, etc.
● Mountain bike
● If you run an online store selling laptops, your seed
keywords can be “laptop,” “ultrabook,” and
“notebook.”

2. Competitive Keywords
a. Low Competitive Keyword
b. High Competitive keyword
c. Zero competitive keyword
d. Medium competitive keyword

3. Niche keywords
Niche keywords represent clear and specific topics that appeal to relatively small, often
specialized parts of a given market.
Niche keywords are highly specific terms in a given market segment.

For example, if your company sells high-performance running shoes,

some general terms that you can use in user searches are:

“running shoes”
“shoes for running”
“good running shoes”

4. Branded and unbranded keywords

5.Primary(focus keyword) and secondary keywords

● A focus keyword—also known as a primary keyword—is
the main phrase you want your page to rank for.
● Secondary keywords are phrases that are closely related to
your primary keyword such as subtopics
 6. Related keywords/LSI Keywords
LSI (Latent Semantic Indexing) keywords are words that are
related to a main keyword and are seen as semantically relevant

7. Related Vertical Keywords

These are the keywords that are related to your company and
niche. These keywords are keywords of industries and markets
that are closely or somehow related to your industry or market

Let’s take our scuba diving company’s vertical keywords for example:

● Water sports
● Surfing
● Liveaboard cruise
● Technical diving
● Underwater photography

8. Long term evergreen keyword

Evergreen keywords can help you to build a long-term and

sustainable content strategy that generates consistent and
steady traffic throughout the year

Example: "how to lose weight", "best exercises for abs", or

"healthy diet tips"

9. Short-Term Fresh Keywords /Seasonal keywords

Definition: Seasonal keywords are any keywords that relate to

seasons of the year (as the name suggests), major holidays,
such as Christmas, and important dates for business, such as
Black Friday.
Read more:
https://www.serped.com/seasonal-keywords#ixzz8DvysFzr2

Example:
Christmas gifts for her
spring flowers", "summer vegetables", or "fall foliage

Keyword Research Tool names

Ahref
Semrush
Ubersuggest
Keyword suffer (chrome extension)
Keyword everywhere
Google Trends