E-commerce in Chile

E-COMMERCE IN CHILE

Table of Contents
 Table of Contents

01 Overview
Retail e-commerce sales in Latin America 2019-2025 02
E-commerce penetration rate in Latin America 2021, by country 03
E-commerce as percentage of total retail in Chile 2019-2023 04
B2C e-commerce sales in Chile 2010-2021 05
E-commerce sales in Chile 2020-2024, by device 06
Online retail users in Chile 2017-2025 07

02 Segments
Online vs. offline purchases by category in Chile 2021 09
Online purchases by category in Chile 2021 10
Share of B2C online sales in Chile 2020, by category 11
Cross-border e-commerce leading product categories in Chile 2020 12
Number of users in the eServices market by segment in Chile 2017-2026 13
Penetration of selected online sales channels in Chile 2020-2021 14
 Table of Contents

03 Companies
Most-visited e-commerce sites in Chile 2021 16
Leading e-commerce sites in Chile 2020-2021, by monthly traffic 17
Share of cross-border e-commerce transactions in Chile 2019-2021, by retailer 18
Market share of food delivery apps in Chile 2021, by transaction and sales volume 19
key figures on Mercado Libre in Chile 2021 20
Grupo Falabella online GMV in Chile 2019-2021 21
Falabella app share of Falabella's total online retail sales in Chile 2020-2021 22
Ripley Corp online GMV 2017-2021 23
Key figures on online marketplace Yapo in Chile 2022 24

04 Consumption
Change in digital shopping behavior after COVID-19 in Chile 2020-2021 26
Online shoppers in Chile 2021, by age 27
Online shoppers in Chile 2021, by income 28
 Table of Contents

Attitudes towards online shopping in Chile 2021 29

Penetration of selected e-commerce delivery methods in Chile 2021 30
Payment methods for digital transactions in Chile 2021 31
Share of online retail spending in Chile 2019-2021, by origin of seller 32
Informal online shopping as a share of total e-commerce in Chile 2020-2021 33

05 E-commerce dates
CyberDay sales revenue in Chile 2014-2021 35
Number of CyberDay transactions in Chile 2014-2021 36
CyberMonday sales revenue in Chile 2011-2021 37
Number of CyberMonday transactions in Chile 2011-2021 38
Number of participating sites on CyberDay and CyberMonday in Chile 2020-2021 39
E-COMMERCE IN CHILE

Overview
Retail e-commerce sales in Latin America from 2019 to 2025 (in billion U.S. dollars)
Retail e-commerce sales in Latin America 2019-2025

180

160
160

138
140
121
Sales in billion U.S. dollars

120
104
100
85
80
68

60 50

40

20

0
2019 2020* 2021 2022 2023 2024 2025

Note(s):February 2021
Further information regarding this statistic can be found on page 41.
2 Source(s): Fidelity; Morgan Stanley; ID 445860 Overview
Share of e-commerce consumers in selected Latin American countries in 2021
E-commerce penetration rate in Latin America 2021, by country

Share of total population

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Brazil 78%

Argentina 75%

Costa Rica 69%

Regional average 68%

Uruguay 67%

Chile 66%

Mexico 65%

Panama 54%

Colombia 53%

Peru 52%

Dominican Republic 49%

Ecuador 35%

Guatemala 28%

Bolivia 27%

El Salvador 20%

Note(s):2021*; among those who bought online at least once

Further information regarding this statistic can be found on page 42.
3 Source(s): AMI; EBANX; ID 1200891 Overview
B2C e-commerce as a percentage of total retail sales in Chile between 2019 and 2023
E-commerce as percentage of total retail in Chile 2019-2023

25%

20%
20%
Share of online sales

15%

11%

10%

7%

5%

0%
2019 2020 2023*

Note(s): Chile; 2019 and 2020

Further information regarding this statistic can be found on page 43.
4 Source(s): CCS; ID 1099420 Overview
B2C e-commerce sales in Chile from 2010 to 2021 (million U.S. dollars)
B2C e-commerce sales in Chile 2010-2021

14,000

12,000 11,591

10,000 9,423
Sales in million U.S. dollars

8,000

6,079
6,000 5,200

4,000
4,000
3,074
2,480
2,036
2,000 1,592
1,066 1,275
730

0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021*

Note(s): Chile; 2010 to 2020

Further information regarding this statistic can be found on page 44.
5 Source(s): CCS; Various sources; ID 256610 Overview
E-commerce sales revenue in Chile in 2020 and 2024, by device (in billion U.S. dollars)
E-commerce sales in Chile 2020-2024, by device

Desktop Mobile

16

14

12
Revenue in billion U.S. dollars

6
10

6 2

4 8

5
2

0
2020* 2024**

Note(s): Chile; 2020

Further information regarding this statistic can be found on page 45.
6 Source(s): Worldpay; ID 1133880 Overview
Number of e-commerce users in Chile from 2017 to 2025 (in millions)
Online retail users in Chile 2017-2025

14.0

13.2 13.3
13.1
13.0 12.7

12.1
Number of users in millions

12.0

11.2

11.0
10.4

10.0
9.5

9.0
8.5

8.0
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Chile
Further information regarding this statistic can be found on page 46.
7 Source(s): Statista; Statista Digital Market Outlook; ID 1107230 Overview
E-COMMERCE IN CHILE

Segments
Which of these products do you mostly buy/order online rather than offline?
Online vs. offline purchases by category in Chile 2021

Share of respondents
0% 10% 20% 30% 40% 50%

Consumer electronics (e.g. TV, smartphones) 48%

Clothing 41%

Household appliances 38%

Shoes 37%

Food & drinks 34%

Books, movies, music & games 31%

Furniture & household goods 25%

Cosmetics & body care 24%

Drugstore & health products 19%

Pet products 19%

Bags & accessories 18%

Sports & outdoor products 17%

Stationery & hobby supplies 16%

DIY & garden products 11%

Toys & baby products 10%

Note(s): Chile; 12 Apr to 25 Jun 2021; 18-64 years; 1047 respondents

Further information regarding this statistic can be found on page 47.
9 Source(s): Statista Global Consumer Survey (GCS); ID 1212044 Segments
Which of these items have you bought online in the past 12 months?
Online purchases by category in Chile 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60%

Clothing 55%

Consumer electronics (e.g. TV, smartphones) 48%

Shoes 48%

Food & drinks 44%

Household appliances 35%

Cosmetics & body care 31%

Books, movies, music & games (excluding downloads) 28%

Drugstore & health products 28%

Furniture & household goods 25%

Pet products 23%

Sports & outdoor products 18%

Stationery & hobby supplies 18%

Bags & accessories 17%

Toys & baby products 11%

DIY & garden products 9%

Note(s): Chile; 12 Apr to 25 Jun 2021; 18-64 years; 1047 respondents

Further information regarding this statistic can be found on page 48.
10 Source(s): Statista Global Consumer Survey (GCS); ID 1212102 Segments
Distribution of B2C online sales in Chile in 2020, by category
Share of B2C online sales in Chile 2020, by category

Share of sales
0% 5% 10% 15% 20% 25% 30%

Technology 24%

Food 11%

Clothing 8%

Home appliances 8%

Home improvement 6%

Accessories and gifts 5%

Shoes 5%

Beauty and personal care 4%

Traveling 4%

Automobile-related items 4%

Furniture and decor 3%

Cleaning 3%

Sports 3%

Entertainment 3%

Health 2%

Note(s):2020; based on online purchases reported by consumers

Further information regarding this statistic can be found on page 49.
11 Source(s): CCS; Kawésqar Lab; ID 893930 Segments
Leading product categories in cross-border e-commerce in Chile in 2020
Cross-border e-commerce leading product categories in Chile 2020

59%
60%

51%
Share of purchase volume in cross-border online

50%

39%
40%
34% 33%
shopping

30%

20%

10%

0%
Clothing Technology Shoes Accessories Beauty & personal care

Note(s):2020; 110,000 online purchases on foreign websites

Further information regarding this statistic can be found on page 50.
12 Source(s): Kawésqar Lab; La Tercera; ID 1206601 Segments
Number of online users in the eServices market by segment in Chile from 2017 to 2026 (in million)
Number of users in the eServices market by segment in Chile 2017-2026

Online Food Delivery Event Tickets Dating Services

9.0

7.8
8.0 7.6
7.3

7.0 6.6
Number of online users in million

6.0 5.6

5.0 4.5

3.7
4.0 3.4
3.2 3.3
3.1
2.7 2.8
3.0 2.6
2.4
2.2
2.0 1.4 1.4 1.4 1.5
1.2 1.3 1.3
0.9 1 1
0.8
1.0 0.6

0.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Note(s): Chile
Further information regarding this statistic can be found on page 51.
13 Source(s): Statista; Statista Digital Market Outlook; ID 1106626 Segments
Share of digital shoppers who used selected online sales channels in Chile in 2020 and 2021
Penetration of selected online sales channels in Chile 2020-2021

2020 2021*

70% 66%
65% 65%
63%

60%
54%
50%
47%
Share of e-commerce users

50%
45%
42% 41%
40%
34%
32%
30%
30%

21%
20%
13%

10% 8%

0%
Supermarkets Major stores Foreign stores Specialized stores Social media Delivery services Marketplaces Ticket stores

Note(s):2020 and 2021

Further information regarding this statistic can be found on page 52.
14 Source(s): CCS; Kawésqar Lab; ID 1031775 Segments
E-COMMERCE IN CHILE

Companies
Most popular e-commerce websites in Chile as of September 2021, based on number of total visits
(in millions)
Most-visited e-commerce sites in Chile 2021

Number of visits in millions

0 50 100 150 200 250 300 350

Mercado Libre 301.8

Falabella 221.3

Ripley 148.6

Paris 133.7

Yapo 129

AliExpress 98.2

Líder 70.7

Amazon 57.7

Easy 39.5

BuscaLibre 34.3

Note(s):January to September 2021

Further information regarding this statistic can be found on page 53.
16 Source(s): SimilarWeb; EBANX; ID 1060423 Companies
Distribution of leading e-commerce sites in Chile between September 2020 and March 2021, by
share of monthly visits
Leading e-commerce sites in Chile 2020-2021, by monthly traffic

Share of monthly visits

0% 5% 10% 15% 20% 25% 30%

Mercado Libre (mercadolibre.cl) 24.91%

Falabella (falabella.com) 19.55%

Sodimac (sodimac.cl) 13.05%

Ripley (ripley.cl) 12.24%

Paris (paris.cl) 10.26%

AliExpress (aliexpress.com) 5.52%

Lider (lider.cl) 4.06%

Amazon (amazon.com) 3.87%

Easy (easy.cl) 3.64%

Linio (linio.cl) 2.9%

Note(s): Chile; September 2020 and March 2021; only among the top 10 e-commerce sites
Further information regarding this statistic can be found on page 54.
17 Source(s): Semrush; ID 1254766 Companies
Distribution of cross-border e-commerce transactions in Chile from 3rd quarter 2019 to 3rd quarter
2021, by purchase channel
Share of cross-border e-commerce transactions in Chile 2019-2021, by retailer

AliExpress Amazon Wish Ebay Shein Other foreign online stores

100%

90%

80%

70%

60%
Market share

50%

40%

30%

20%

10%

0%
Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21

Note(s):Q3 2019 to Q3 2021; 18-75 years; 4,100 internet users*; does not include travel and services
Further information regarding this statistic can be found on page 55.
18 Source(s): CNC (Chile); Kawésqar Lab; ID 1201768 Companies
Distribution of the food delivery app market in Chile in 2021, by number of transactions and sales
volume
Market share of food delivery apps in Chile 2021, by transaction and sales volume

PedidosYa Uber Eats Rappi Cornershop Others

100%
12.1%
90% 17.2%

80% 15.4%
12.6%
70%

18.4% 20.5%
60%
Market share

50%

40% 22.9% 23.4%

30%

20%
28.9% 28.6%
10%

0%
Number of transactions Sales volume

Note(s):January to September 2021

Further information regarding this statistic can be found on page 56.
19 Source(s): Kawésqar Lab; AméricaEconomía; ID 1199483 Companies
Key figures on Mercado Libre in Chile as of November 2021
key figures on Mercado Libre in Chile 2021

Indicator Value
Number of registered users (in millions) 14
Number of stores selling on the platform 650
Number of businesses, entrepreneurs and SMEs selling on the platform 32000
Number of packages delivered per week (in millions) 1
Number of partner locations for package delivery and pickup 500
Value invested in logistics for 2021 and 2022 (in million U.S. dollars) 100
Number of distribution centers expected to be reached by 2022* 24

Note(s): Chile; 2021

Further information regarding this statistic can be found on page 57.
20 Source(s): MercadoLibre; Pauta; La República (Colombia); Statista; ID 937873 Companies
Gross merchandise volume (GMV) of S.A.C.I. Falabella in Chile from 2nd quarter 2019 to 4th
quarter 2021 (in million U.S. dollars)
Grupo Falabella online GMV in Chile 2019-2021

900
836

800

700
617 606
Volume in million U.S. dollars

600
504
485 484 485
500

400

300 259
246
201
200 154

100

0
Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2' 21 Q3 '21 Q4 '21

Note(s):Q2 2019 to Q4 2021; includes department stores, home improvement, supermarkets, and marketplace
Further information regarding this statistic can be found on page 58.
21 Source(s): S.A.C.I. Falabella; ID 1291413 Companies
Falabella app as a share of total e-commerce sales of Falabella Retail in Chile from 2nd quarter
2020 to 4th quarter 2021
Falabella app share of Falabella's total online retail sales in Chile 2020-2021

60%

50% 48%
45%
Percentage of total online sales

40% 40% 41% 40%

40%

33%

30%

20%

10%

0%
Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21

Note(s):Q2 2020 to Q4 2021

Further information regarding this statistic can be found on page 59.
22 Source(s): S.A.C.I. Falabella; ID 1263906 Companies
Gross merchandise volume (GMV) of Ripley Corp from 2017 to 2021 (in million U.S. dollars)
Ripley Corp online GMV 2017-2021

1,400

1,179
1,200

1,000
Volume in million U.S. dollars

880

800

600

400 367
276
201
200

0
2017 2018 2019 2020 2021*

Note(s): Chile, Peru; 2017 to 2021; GMV online

Further information regarding this statistic can be found on page 60.
23 Source(s): Ripley; ID 1232879 Companies
Key figures on online marketplace Yapo.cl in Chile as of February 2022
Key figures on online marketplace Yapo in Chile 2022

Indicator Value
Launch year 2011
Acquisition value by Frontier Digital Ventures* (in million U.S. dollars) 19.5
Number of monthly unique users of Yapo.cl (in millions) 8.5
Number of daily mobile app downloads 8000
Number of people finding work each year 70000
Number of real estate classifieds 76410
Annual investment in cybersecurity (in 1,000 U.S. dollars) 500

Note(s): Chile; as of February 2022

Further information regarding this statistic can be found on page 61.
24 Source(s): Yapo.cl; Statista; La Tercera; Terra; ID 1100824 Companies
E-COMMERCE IN CHILE

Consumption
Changes in preference for online sales channels after the COVID-19 outbreak in Chile from 2nd
quarter 2020 to 3rd quarter 2021
Change in digital shopping behavior after COVID-19 in Chile 2020-2021

Will resume shopping in physical stores but will keep shopping in the online channel
Will continue to shop only in online channels and stores
Will go back to shopping in physical stores and stop shopping online
Don't know/no answer*

100% 1% 2%
5%
11% 10% 9%
13%
90% 21%
16%
80% 19% 17% 13% 20%
12% 12%
Share of respondents

70%
15% 18%
60%

50%

40%
73% 69%
67% 67%
30%
55% 55%
20%

10%

0%
Q2 '20 Q3 '20 Q4 '20 Q1' '21 Q2' '21 Q3' '21

Note(s):Q2 2020 to Q3 2021

Further information regarding this statistic can be found on page 62.
26 Source(s): CCS; Kawésqar Lab; ID 1129328 Consumption
E-commerce users in Chile 2021, by age
Online shoppers in Chile 2021, by age

30%
30%

25%
23% 23%
Share of respondents

20%

15%
15%

10%

5%
5% 4%

0%
18 - 19 years 20 - 29 years 30 - 39 years 40 - 49 years 50 - 59 years 60 - 64 years

Note(s): Chile; 12 Apr to 25 Jun 2021; 18-64 years; 1004 respondents; e-commerce users*
Further information regarding this statistic can be found on page 63.
27 Source(s): Statista Global Consumer Survey (GCS); ID 1101179 Consumption
E-commerce users in Chile 2021, by household income
Online shoppers in Chile 2021, by income

37%

35% 33%

30%
30%

25%
Share of respondents

20%

15%

10%

5%

0%
High income (top 33% of households) Medium income (mid 33% of households) Low income (bottom 33% of households)

Note(s): Chile; 12 Apr to 25 Jun 2021; 18-64 years; 762 respondents; e-commerce users who gave income information*
Further information regarding this statistic can be found on page 64.
28 Source(s): Statista Global Consumer Survey (GCS); ID 1101182 Consumption
Which of these statements about online shopping do you agree with?
Attitudes towards online shopping in Chile 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

When I plan a major purchase, I always do some research on the internet first 66%

Customer reviews on the internet are very helpful 64%

I prefer to use my smartphone or tablet to research on products and to make major new
52%
purchases

I miss the shopping experience when I shop online 43%

I want to see an item before I buy it 38%

When I order an item, I prefer express shipping 36%

When I buy an item, I want to hold it in my hand the same day 31%

I usually manage habitual / recurrent orders directly via my smartphone or tablet 28%

Sometimes I deliberately order more items than I want to keep 16%

None of the above 5%

Note(s): Chile; 12 Apr to 25 Jun 2021; 18-64 years; 1047 respondents

Further information regarding this statistic can be found on page 65.
29 Source(s): Statista Global Consumer Survey (GCS); ID 1212055 Consumption
Percentage of digital shoppers who used selected shipping methods in Chile in 2021
Penetration of selected e-commerce delivery methods in Chile 2021

Share of e-commerce users

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Home delivery 87%

Pick up in-store 25%

Pick up at another store 16%

Pick up in a place agreed upon with the seller 8%

Pick up at an office or a delivery service box 7%

Note(s):2021; Estimates
Further information regarding this statistic can be found on page 66.
30 Source(s): CCS; Kawésqar Lab; ID 1099432 Consumption
Distribution of online transactions in Chile as of 2021, by payment method
Payment methods for digital transactions in Chile 2021

Other 14%
Cash 6%

E-wallet 10%
Cards* 58%

Bank transfer 12%

Note(s): Chile; January 2021

Further information regarding this statistic can be found on page 67.
31 Source(s): PPRO; ID 1179239 Consumption
Distribution of online retail spending in Chile from 3rd quarter 2019 to 3rd quarter 2021, by origin of
the seller
Share of online retail spending in Chile 2019-2021, by origin of seller

Domestic International

100%
13% 11% 12% 13% 13% 13% 12%
90%
24%
32%
80%

70%
Share of transactions

60%

50%
87% 89% 88% 87% 87% 87% 88%
40%
76%
68%
30%

20%

10%

0%
Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21

Note(s):Q3 2019 to Q3 2021; 18-65 years; 4,100 internet users*; does not include travel and services
Further information regarding this statistic can be found on page 68.
32 Source(s): CNC (Chile); Kawésqar Lab; ID 1201432 Consumption
Informal e-commerce transactions as a percentage of total online transactions in Chile from 1st
quarter 2020 to 4th quarter 2021
Informal online shopping as a share of total e-commerce in Chile 2020-2021

25%

20% 19.4%
Share of transactions deemed informal

15% 14.2%
13.4% 13.1% 13.5%
12.2%

10.3%
10% 9.1%

5%

0%
Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21

Note(s):Q1 2020 to Q4 2021; 18-75 years; 4,100 internet users*; does not include travel and services
Further information regarding this statistic can be found on page 69.
33 Source(s): CNC (Chile); Kawésqar Lab; ID 1201803 Consumption
E-COMMERCE IN CHILE

E-commerce dates
CyberDay sales revenue in Chile from 2014 to 2021 (in million U.S. dollars)
CyberDay sales revenue in Chile 2014-2021

700
640

600
Revenue in million U.S. dollars

500

400 368

300
258
210
200
145
111
100 67
43

0
2014 2015 2016 2017 2018 2019 2020 2021

Note(s): Chile; 2014 to 2021*

Further information regarding this statistic can be found on page 70.
35 Source(s): CCS; ID 732620 E-commerce dates
Number of CyberDay transactions in Chile from 2014 to 2021 (in 1,000s)
Number of CyberDay transactions in Chile 2014-2021

7,000

6,030
6,000
Number of transactions in thousands

5,000

4,105
4,000

3,000

2,021
2,000
1,300
902
1,000 602
285
159
0
2014 2015 2016 2017 2018 2019 2020 2021

Note(s): Chile; 2014 to 2021*

Further information regarding this statistic can be found on page 71.
36 Source(s): CCS; ID 732737 E-commerce dates
CyberMonday sales revenue in Chile from 2011 to 2021 (in million U.S. dollars)
CyberMonday sales revenue in Chile 2011-2021

500

450 433

400
Revenue in million U.S. dollars

350
305
300
271

250 233

190
200

150 126

100 76 83
56
50 29
15

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Note(s): Chile; 2014 to 2021*

Further information regarding this statistic can be found on page 72.
37 Source(s): CCS; Various sources; Transbank; ID 802878 E-commerce dates
Number of CyberMonday transactions in Chile from 2011 to 2021 (in 1,000s)
Number of CyberMonday transactions in Chile 2011-2021

6,000

5,293

5,000
Number of transactions in thousands

4,000
3,509

3,000

2,122
2,000 1,737

1,200

1,000 733

308 392
252
33 84
0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Note(s): Chile; 2014 to 2021*

Further information regarding this statistic can be found on page 73.
38 Source(s): CCS; Various sources (company data); ID 802758 E-commerce dates
Number of participating sites on CyberDay and CyberMonday in Chile in 2020 and 2021
Number of participating sites on CyberDay and CyberMonday in Chile 2020-2021

2020 2021

800
749

700 670

601
600 568

500
Number of sites

400

300

200

100

0
CyberDay CyberMonday

Note(s): Chile; 2020 and 2021; includes companies and foundations

Further information regarding this statistic can be found on page 74.
39 Source(s): CCS; ID 732773 E-commerce dates
E-COMMERCE IN CHILE

References
Retail e-commerce sales in Latin America from 2019 to 2025 (in billion U.S. dollars)
Retail e-commerce sales in Latin America 2019-2025

Description
Source and methodology information
In 2020, retail e-commerce sales in Latin America were estimated to amount to approximately 85 billion U.S.
Source(s) Fidelity; Morgan Stanley dollars, nearly 35 percent more than reported in the previous year before the COVID-19 pandemic. According to
forecasts, this figure is expected to rise to about 160 billion dollars by 2025.
Conducted by Morgan Stanley

Survey period February 2021

Region(s) LAC Major markets in the region

Based on estimates from the Statista Digital Market Outlook, Brazil and Mexico would together account for about
Number of respondents n.a. 60 percent of the e-commerce market in Latin America in 2020. In fact, forecasts for that same year indicated
that retail e-commerce would represent approximately 5.5 percent of Mexico's total retail sales and 4.5 percent
Age group n.a.
of Brazil’s .
Special characteristics n.a.

Published by Fidelity
COVID-19's boost to e-commerce
Publication date March 2021 The unexpected outbreak of the new coronavirus SARS-CoV-2 quickly impacted online commerce in Latin
America. Confined to their homes, many consumers found in the web a safe way to make purchases and
Original source fidelity.de
payments. While e-commerce revenues rose across the region, Peru stood out with an unprecedented 900
Website URL visit the website percent growth . It was foreseen that after such a boost, online sales in the Andean country would reach 3.6
billion U.S. dollars by the end of 2021.
Notes: * Starting from the indicated year, figures are forecasts. Values have been
rounded.

Back to statistic

41 References
Share of e-commerce consumers in selected Latin American countries in 2021
E-commerce penetration rate in Latin America 2021, by country

Description
Source and methodology information
In 2021, more than two-thirds (68 percent) of Latin Americans had made at least one purchase online. That year,
Source(s) AMI; EBANX Brazil had the highest e-commerce penetration in the region, with more than three-quarters (78 percent) of the
population using this shopping channel. In Argentina , 75 percent shopped online, compared to 65 percent in
Conducted by AMI
Mexico and 53 percent in Colombia.
Survey period 2021*

Region(s) LAC

Number of respondents n.a.

Age group n.a.

Special characteristics among those who bought online at least once

Published by EBANX

Publication date November 2021

Original source Ebanx Beyond Borders 2021/2022 study, page 20

Website URL visit the website

Notes: * Forecasts. The source does not provide additional information on the
methodology.

Back to statistic

42 References
B2C e-commerce as a percentage of total retail sales in Chile between 2019 and 2023
E-commerce as percentage of total retail in Chile 2019-2023

Description
Source and methodology information
It was estimated that e-commerce sales in Chile accounted for 11 percent of all retail sales in that South
Source(s) CCS American country in 2020. The rate was forecast to reach 20 percent by 2023. Likewise, the revenue generated
by online sales in Chile was forecast to increase.
Conducted by CCS

Survey period 2019 and 2020

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CCS

Publication date April 2021

Original source Perspectivas del comercio electrónico 2021, page 46

Website URL visit the website

Notes: * Forecast.

Back to statistic

43 References
B2C e-commerce sales in Chile from 2010 to 2021 (million U.S. dollars)
B2C e-commerce sales in Chile 2010-2021

Description
Source and methodology information
Annual e-commerce sales in Chile were forecast at approximately 11.6 billion US dollars in 2021. That is nearly
Source(s) CCS; Various sources double the 6.08 billion dollars recorded in 2019 before the COVID-19 pandemic hit.
Conducted by CCS; Various sources
Online shopping is catching on
Survey period 2010 to 2020 In Chile, the number of digital shoppers has rapidly grown in the last years, reaching an estimated 12 million by
2021. As it gains popularity among Chileans, the online segment is taking an increasing portion of sales.
Region(s) Chile Forecasts suggest that, by 2023, B2C e-commerce would account for 20 percent of total retail sales in the
country.
Number of respondents n.a.
Positioning in Latin America
Age group n.a.
Despite being the country with the best digital connectivity score in Latin America , Chile is outperformed by
Special characteristics n.a. other economies in the region when it comes to e-commerce. In 2021, Chile held the fifth largest e-commerce
market share in Latin America, accounting for about 8.5 percent of regional e-commerce revenues. However, its
Published by CCS position is likely to improve gradually with an expected online shopping growth rate of more than 23 percent that
year, second only to Argentina and Peru, respectively.
Publication date April 2021

Original source Perspectivas del comercio electrónico 2021, page 45

Website URL visit the website

Notes: * Forecast. Data prior to 2019 was retrieved from earlier releases.

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44 References
E-commerce sales revenue in Chile in 2020 and 2024, by device (in billion U.S. dollars)
E-commerce sales in Chile 2020-2024, by device

Description
Source and methodology information
In 2020, online shopping via desktop in Chile was estimated to generate about four billion US dollars, whereas
Source(s) Worldpay mobile shopping was expected at two billion US dollars. It was forecast, however, that by 2024 purchases via
mobile devices would increase by 200 percent and generate revenues of about six billion dollars. Chile is among
Conducted by Worldpay
the main m-commerce markets in Latin America .
Survey period 2020

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Worldpay

Publication date February 2021

Original source Global Payments Report 2021, page 63

Website URL visit the website

Notes: * Estimate. ** Forecast. Figures have been rounded.

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45 References
Number of e-commerce users in Chile from 2017 to 2025 (in millions)
Online retail users in Chile 2017-2025

Description
Source and methodology information
In 2021, the number of e-commerce user in Chile increased by almost one million to 12.1 million people.
Source(s) Statista; Statista Digital Market Outlook According to the Digital Market Outlook, the number of e-commerce users in Chile is expected to grow to 13,3
million in 2025. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential
Conducted by Statista Digital Market Outlook
performance indicators of the most significant areas in the Digital Economy, including various digital goods and
Survey period n.a. services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date February 2022

Original source Statista Digital Market Outlook

Website URL visit the website

Notes: Data provided by Statista Market Outlooks are estimates The eCommerce
market comprises the sale of physical goods via a digital channel to a
private end consumer (B2C). This definition encompasses purchases via
desktop computers (including notebooks and laptops) as well as
purchases via mobile devic [...] For more information visit our Website

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46 References
Which of these products do you mostly buy/order online rather than offline?
Online vs. offline purchases by category in Chile 2021

Description
Source and methodology information
The displayed data on online vs. offline purchases by category shows results of the Statista Global Consumer
Source(s) Statista Global Consumer Survey (GCS) Survey conducted in Chile in 2021. Some 48 percent of respondents answered the question "Which of these
products do you mostly buy/order online rather than offline?" with "Consumer electronics (e.g. TV,
Conducted by Statista
smartphones)".
Survey period 12 Apr to 25 Jun 2021

Region(s) Chile

Number of respondents 1047

Age group 18-64 years

Special characteristics n.a.

Published by Statista

Publication date February 2022

Original source Statista Global Consumer Survey

Website URL visit the website

Notes: Multiple answers were possible.

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47 References
Which of these items have you bought online in the past 12 months?
Online purchases by category in Chile 2021

Description
Source and methodology information
The displayed data on online purchases by category shows results of the Statista Global Consumer Survey
Source(s) Statista Global Consumer Survey (GCS) conducted in Chile in 2021. Some 55 percent of respondents answered the question "Which of these items have
you bought online in the past 12 months?" with "Clothing".
Conducted by Statista

Survey period 12 Apr to 25 Jun 2021

Region(s) Chile

Number of respondents 1047

Age group 18-64 years

Special characteristics n.a.

Published by Statista

Publication date February 2022

Original source Statista Global Consumer Survey

Website URL visit the website

Notes: Multiple answers were possible.

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48 References
Distribution of B2C online sales in Chile in 2020, by category
Share of B2C online sales in Chile 2020, by category

Description
Source and methodology information
In 2020, technology-related products concentrated around 24 percent of business-to-consumer (B2C) online
Source(s) CCS; Kawésqar Lab sales in Chile. Food ranked second with 11 percent of digital orders, while clothing and home appliances
categories accounted for approximately eight percent of online sales each. It was forecast that Chile's B2C e-
Conducted by CCS; Kawésqar Lab
commerce sales revenue in 2021 would amount to 12 billion U.S. dollars.
Survey period 2020

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics based on online purchases reported by consumers

Published by CCS

Publication date October 2021

Original source Perspectivas del comercio electrónico EI SUMMIT 2021, page 31

Website URL visit the website

Notes: Missing percentage points to 100 percent are probably due to rounding.

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49 References
Leading product categories in cross-border e-commerce in Chile in 2020
Cross-border e-commerce leading product categories in Chile 2020

Description
Source and methodology information
It was estimated that, in 2020, around 59 percent of clothing items shopped online in Chile were purchased on
Source(s) Kawésqar Lab; La Tercera foreign websites. Among technology-related products, the share amounted to 51 percent. There were 11.2
million e-commerce users in Chile in 2020, according to a forecast.
Conducted by Kawésqar Lab

Survey period 2020

Region(s) Chile

Number of respondents 110,000 online purchases on foreign websites

Age group n.a.

Special characteristics n.a.

Published by La Tercera

Publication date February 2021

Original source latercera.com

Website URL visit the website

Notes: n.a.

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50 References
Number of online users in the eServices market by segment in Chile from 2017 to 2026 (in million)
Number of users in the eServices market by segment in Chile 2017-2026

Description
Source and methodology information
The Online food delivery segment of the eService market in Chile was in 2021 the most popular segment with
Source(s) Statista; Statista Digital Market Outlook around 4.5 million users. Around 1.3 million people used Dating services in the same year. According to the
Digital Market Outlook, the number of users of the Event ticket segment in Chile is expected to be recover over
Conducted by Statista Digital Market Outlook
from the covid-19 pandemic and increase to around 3.4 million user by 2026. An overview of all Digital Markets
Survey period n.a. can be found here . Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential
performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and
Region(s) Chile services. Alongside revenue forecasts for 150 countries, Statista offers additional insights into consumer trends
and demographic structure of digital consumer markets. The Forecast was adjusted for the expected impact of
Number of respondents n.a. COVID-19.
Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date February 2022

Original source Statista Digital Market Outlook

Website URL visit the website

Notes: Data provided by Statista Market Outlooks are estimates The eServices
market is defined by the sale of online services and digital goods via the
internet. The definition includes event tickets (sport events, music events
and cinema tickets), dating services (matchmaking, online dating, casual
dating [...] For more information visit our Website

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51 References
Share of digital shoppers who used selected online sales channels in Chile in 2020 and 2021
Penetration of selected online sales channels in Chile 2020-2021

Description
Source and methodology information
In 2021, nearly two-thirds (65 percent) of digital consumers in Chile shopped at online supermarkets. Meanwhile,
Source(s) CCS; Kawésqar Lab Chilean e-commerce users who shopped at online ticket stores went from 13 percent in 2020 to eight percent in
2021. Moreover, technology and food were the most popular e-commerce categories in the South American
Conducted by CCS; Kawésqar Lab
country.
Survey period 2020 and 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CCS

Publication date October 2021

Original source Perspectivas del comercio electrónico EI SUMMIT 2021, page 5

Website URL visit the website

Notes: * Estimates.

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52 References
Most popular e-commerce websites in Chile as of September 2021, based on number of total visits
(in millions)
Most-visited e-commerce sites in Chile 2021

Description
Source and methodology information
In 2021, Mercado Libre was the e-commerce portal with the highest number of visits in Chile. In September of
Source(s) SimilarWeb; EBANX that year, the Argentine-based online marketplace registered more than 300 million visits. The Chilean
department store chain, Falabella , ranked second, with over 221 million accesses to its website.
Conducted by SimilarWeb

Survey period January to September 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by EBANX

Publication date November 2021

Original source Ebanx Beyond Borders 2021/2022 study, page 26

Website URL visit the website

Notes: n.a.

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53 References
Distribution of leading e-commerce sites in Chile between September 2020 and March 2021, by
share of monthly visits
Leading e-commerce sites in Chile 2020-2021, by monthly traffic

Description
Source and methodology information
Between September 2020 and March 2021, mercadolibre.cl accounted for the largest share (nearly 25 percent)
Source(s) Semrush of visits generated by ten leading e-commerce websites in Chile. It was followed by falabella.com and
sodimac.cl, with approximately 19.6 percent and 13.1 percent, respectively.
Conducted by Semrush

Survey period September 2020 and March 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics only among the top 10 e-commerce sites

Published by Semrush

Publication date April 2021

Original source Ecommerce Growth: América Latina 2021, page 15

Website URL visit the website

Notes: n.a.

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54 References
Distribution of cross-border e-commerce transactions in Chile from 3rd quarter 2019 to 3rd quarter
2021, by purchase channel
Share of cross-border e-commerce transactions in Chile 2019-2021, by retailer

Description
Source and methodology information
In the third quarter of 2021, Amazon concentrated 19 percent of cross-border e-commerce purchases in Chile.
Source(s) CNC (Chile); Kawésqar Lab That is more than twice its eight percent market share recorded two years earlier. Meanwhile, AliExpress's
market share decreased from 42 percent in the third quarter of 2019 to 27 percent in the same quarter of 2021.
Conducted by CNC (Chile); Kawésqar Lab
Another popular e-commerce platform in Chile is Mercado Libre , headquartered in Buenos Aires, Argentina.
Survey period Q3 2019 to Q3 2021

Region(s) Chile

Number of respondents 4,100 internet users*

Age group 18-75 years

Special characteristics does not include travel and services

Published by CNC (Chile)

Publication date December 2021

Original source Índice Informalidad en el E-Commerce, page 3

Website URL visit the website

Notes: * Number of respondents in the 3rd quarter of 2021. The source does not
specify the type of study conducted. Figures may be higher or lower than
100 percent due to rounding.

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55 References
Distribution of the food delivery app market in Chile in 2021, by number of transactions and sales
volume
Market share of food delivery apps in Chile 2021, by transaction and sales volume

Description
Source and methodology information
From January to September 2021, PedidosYa captured more than a quarter (almost 29 percent) of the food app
Source(s) Kawésqar Lab; AméricaEconomía market in Chile. Second in both the number of transactions and sales volume was Uber Eats, closely followed by
Rappi. Overall, there were more than 20 million mobile internet connections in the South American country.
Conducted by Kawésqar Lab

Survey period January to September 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AméricaEconomía

Publication date October 2021

Original source americaeconomia.com

Website URL visit the website

Notes: n.a.

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56 References
Key figures on Mercado Libre in Chile as of November 2021
key figures on Mercado Libre in Chile 2021

Description
Source and methodology information
In November 2021, Mercado Libre registered approximately 14 million users in Chile. Relying on a substantial
Source(s) MercadoLibre; Pauta; La República (Colombia); Statista 100 million dollar investment in logistics, the company aims to reach a total of 24 distribution centers by the end
of 2022. Mercado Libre is an online marketplace headquartered in Buenos Aires, Argentina, that operates in 18
Conducted by MercadoLibre; Statista
other Latin American countries, including Chile, Brazil , and Mexico.
Survey period 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Pauta; La República (Colombia); Statista

Publication date November 2021

Original source pauta.cl

Website URL visit the website

Notes: * Data retrieved from this article .

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57 References
Gross merchandise volume (GMV) of S.A.C.I. Falabella in Chile from 2nd quarter 2019 to 4th
quarter 2021 (in million U.S. dollars)
Grupo Falabella online GMV in Chile 2019-2021

Description
Source and methodology information
In the fourth quarter of 2021, the gross merchandise volume (GMV) of S.A.C.I. Falabella in Chile amounted to
Source(s) S.A.C.I. Falabella approximately 606 million U.S. dollars. That represents a 25 percent increase compared to the same period of
the previous year. So far, the Chilean company continues to see its highest gross merchandise volume in its
Conducted by S.A.C.I. Falabella
home country.
Survey period Q2 2019 to Q4 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics includes department stores, home improvement, supermarkets, and

marketplace

Published by S.A.C.I. Falabella

Publication date March 2022

Original source Falabella fourth quarter results 2021, page 5

Website URL visit the website

Notes: Values for Q2 and Q3 2019 were converted from Chilean pesos to U.S.
dollars as of the last day of the quarter concerned. Except for the fourth
quarter of 2020 and 2021, figures were gathered from previous
publications. Number have been rounded.

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58 References
Falabella app as a share of total e-commerce sales of Falabella Retail in Chile from 2nd quarter
2020 to 4th quarter 2021
Falabella app share of Falabella's total online retail sales in Chile 2020-2021

Description
Source and methodology information
In the fourth quarter of 2021, sales through the Falabella app accounted for 48 percent of all Falabella Retail e-
Source(s) S.A.C.I. Falabella commerce sales in Chile. In the same period one year earlier, sales on the app made up 40 percent of
Falabella's total online sales in the the South American country. In addition, the group's online gross
Conducted by S.A.C.I. Falabella
merchandise volume in Chile was approximately 2.4 billion dollars in 2021.
Survey period Q2 2020 to Q4 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by S.A.C.I. Falabella

Publication date March 2022

Original source Falabella resultados cuarto trimestre 2021, page 4

Website URL visit the website

Notes: Data prior to the fourth quarter of 2021 was retrieved from earlier
publications.

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59 References
Gross merchandise volume (GMV) of Ripley Corp from 2017 to 2021 (in million U.S. dollars)
Ripley Corp online GMV 2017-2021

Description
Source and methodology information
In 2021, the gross merchandise volume (GMV) of Ripley amounted to over one billion U.S. dollars. This is about
Source(s) Ripley 34 percent more than the 880 million dollar-GMV recorded a year earlier. As a result of the COVID-19 pandemic,
the department chain's e-commerce sales grew significantly throughout 2020. Ripley is headquartered in
Conducted by Ripley
Santiago, Chile. The company has physical stores in Chile and Peru.
Survey period 2017 to 2021

Region(s) Chile, Peru

Number of respondents n.a.

Age group n.a.

Special characteristics GMV online

Published by Ripley

Publication date March 2022

Original source Ripley Corp resultados 4T2021, page 4

Website URL visit the website

Notes: * This Statista estimate is based on the 2020 value and the compound
annual growth rate until 2021 of 34%, which were provided by the source.
An exponential development of the value was assumed. Figures have
been rounded.

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60 References
Key figures on online marketplace Yapo.cl in Chile as of February 2022
Key figures on online marketplace Yapo in Chile 2022

Description
Source and methodology information
Yapo.cl is an online marketplace in Chile focused on C2C e-commerce. In February 2021, Malaysian venture
Source(s) Yapo.cl; Statista; La Tercera; Terra capital firm Frontier Digital Ventures (FDV) acquired it from Norway-based Adevinta for approximately 19.5
million U.S. dollars. As of 2022, Yapo.cl counted about 8.5 million unique users per month. Moreover, Yapo.cl is
Conducted by Yapo.cl; Statista
among the online retailers in Chile with the most website visitors .
Survey period as of February 2022

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date February 2022

Original source yapo.cl

Website URL visit the website

Notes: * Acquired in February 2021. ** Data as of December 2021. This statistic

was compiled by Statista using data from Yapo.cl, as reported in various
media outlets.

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61 References
Changes in preference for online sales channels after the COVID-19 outbreak in Chile from 2nd
quarter 2020 to 3rd quarter 2021
Change in digital shopping behavior after COVID-19 in Chile 2020-2021

Description
Source and methodology information
In the second quarter of 2020, when Chile had already declared a state of exception due to the COVID-19
Source(s) CCS; Kawésqar Lab outbreak , around 21 percent of respondents said they would go back to shopping in physical stores once the
pandemic subdued. In the third quarter of 2021, that share decreased to nine percent. Meanwhile, Chileans who
Conducted by CCS; Kawésqar Lab
stated planning to keep shopping exclusively online went from 12 percent to 20 percent.
Survey period Q2 2020 to Q3 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CCS

Publication date October 2021

Original source Perspectivas del comercio electrónico EI SUMMIT 2021, page 26

Website URL visit the website

Notes: * Figures were calculated by Statista based on the information provided by

the source. The source does not specify the type of the survey, the date of
the survey, nor the number of respondents.

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62 References
E-commerce users in Chile 2021, by age
Online shoppers in Chile 2021, by age

Description
Source and methodology information
The displayed data on e-commerce users shows results of the Statista Global Consumer Survey conducted in
Source(s) Statista Global Consumer Survey (GCS) Chile in 2021. Some 30 percent of the respondents who had bough something online* in the past 12 months
were 20 to 29 years old.
Conducted by Statista

Survey period 12 Apr to 25 Jun 2021

Region(s) Chile

Number of respondents 1004

Age group 18-64 years

Special characteristics e-commerce users*

Published by Statista

Publication date August 2021

Original source Global Consumer Survey

Website URL visit the website

Notes: *Persons who had bought something online in the past 12 months in one
of the following categories: bags & accessories, books, movies, music &
games (excluding downloads), clothing, consumer electronics (e.g. TV,
smartphones), cosmetics & body care, DIY, garden & pet products,
drugstore & health prod [...] For more information visit our Website

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63 References
E-commerce users in Chile 2021, by household income
Online shoppers in Chile 2021, by income

Description
Source and methodology information
The displayed data on e-commerce users shows results of the Statista Global Consumer Survey conducted in
Source(s) Statista Global Consumer Survey (GCS) Chile in 2021. Some 37 percent of the respondents who had bough something online* in the past 12 months had
a high income**.
Conducted by Statista

Survey period 12 Apr to 25 Jun 2021

Region(s) Chile

Number of respondents 762

Age group 18-64 years

Special characteristics e-commerce users who gave income information*

Published by Statista

Publication date August 2021

Original source Global Consumer Survey

Website URL visit the website

Notes: *Persons who had bought something online in the past 12 months in one
of the following categories: bags & accessories, books, movies, music &
games (excluding downloads), clothing, consumer electronics (e.g. TV,
smartphones), cosmetics & body care, DIY, garden & pet products,
drugstore & health prod [...] For more information visit our Website

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64 References
Which of these statements about online shopping do you agree with?
Attitudes towards online shopping in Chile 2021

Description
Source and methodology information
The displayed data on attitudes towards online shopping shows results of the Statista Global Consumer Survey
Source(s) Statista Global Consumer Survey (GCS) conducted in Chile in 2021. Some 66 percent of respondents answered the question "Which of these statements
do you agree with?" with "When I plan a major purchase, I always do some research on the internet first".
Conducted by Statista

Survey period 12 Apr to 25 Jun 2021

Region(s) Chile

Number of respondents 1047

Age group 18-64 years

Special characteristics n.a.

Published by Statista

Publication date February 2022

Original source Statista Global Consumer Survey

Website URL visit the website

Notes: Multiple answers were possible.

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65 References
Percentage of digital shoppers who used selected shipping methods in Chile in 2021
Penetration of selected e-commerce delivery methods in Chile 2021

Description
Source and methodology information
In 2021, approximately 87 percent of e-commerce users in Chile would have received their orders at home. In
Source(s) CCS; Kawésqar Lab addition, a quarter of online shoppers in the South American country would have picked up their purchases in-
store. That year, supermarkets and major stores were the most popular online sales channels in Chile .
Conducted by CCS; Kawésqar Lab

Survey period 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics Estimates

Published by CCS

Publication date October 2021

Original source Perspectivas del comercio electrónico EI SUMMIT 2021, page 6

Website URL visit the website

Notes: n.a.

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66 References
Distribution of online transactions in Chile as of 2021, by payment method
Payment methods for digital transactions in Chile 2021

Description
Source and methodology information
As of January 2021, approximately 58 percent of online purchases in Chile were paid for by card. Bank transfer
Source(s) PPRO and digital wallets were less popular among Chileans, used for 12 percent and 10 percent of online checkouts,
respectively.
Conducted by PPRO

Survey period January 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by PPRO

Publication date May 2021

Original source Payments and E-commerce Report - South & Central America, page 11

Website URL visit the website

Notes: * Includes international and domestic card schemes.

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67 References
Distribution of online retail spending in Chile from 3rd quarter 2019 to 3rd quarter 2021, by origin of
the seller
Share of online retail spending in Chile 2019-2021, by origin of seller

Description
Source and methodology information
A study conducted in the third quarter of 2021 found that digital shoppers in Chile used around 12 percent of
Source(s) CNC (Chile); Kawésqar Lab their online retail spending on international websites. That figure has remained relatively stable over the past
year. Since this report was first released, the highest share of e-commerce transactions to international sellers
Conducted by CNC (Chile); Kawésqar Lab
was recorded in the first quarter of 2020, standing at 32 percent.
Survey period Q3 2019 to Q3 2021

Region(s) Chile

Number of respondents 4,100 internet users*

Age group 18-65 years

Special characteristics does not include travel and services

Published by CNC (Chile)

Publication date December 2021

Original source Índice Informalidad en el E-Commerce, page 2

Website URL visit the website

Notes: * Number of respondents in the 3rd quarter of 2021. The source does not
specify the type of study conducted.

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68 References
Informal e-commerce transactions as a percentage of total online transactions in Chile from 1st
quarter 2020 to 4th quarter 2021
Informal online shopping as a share of total e-commerce in Chile 2020-2021

Description
Source and methodology information
During a survey conducted in Chile in the fourth quarter of 2021, more than nine percent of online transactions
Source(s) CNC (Chile); Kawésqar Lab reported by responding internet users were deemed by the source to be informal. In the previous quarter, the
share amounted to 10.3 percent.
Conducted by CNC (Chile); Kawésqar Lab

Survey period Q1 2020 to Q4 2021

Region(s) Chile

Number of respondents 4,100 internet users*

Age group 18-75 years

Special characteristics does not include travel and services

Published by CNC (Chile)

Publication date March 2022

Original source Índice Informalidad en el E-Commerce, page 4

Website URL visit the website

Notes: * Number of respondents in the 4th quarter of 2021. The source does not
specify the type of study conducted. According to the source,
characteristics such as "place of purchase, method of payment, method of
shipment and purchase intention" were used to determine "which
transactions had a high likeli [...] For more information visit our Website

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69 References
CyberDay sales revenue in Chile from 2014 to 2021 (in million U.S. dollars)
CyberDay sales revenue in Chile 2014-2021

Description
Source and methodology information
In 2021, the online shopping event CyberDay took place in Chile from May 31 to June 2. Throughout those three
Source(s) CCS days, CyberDay reached a record 640 million U.S. dollars in sales revenue. This represents an increase of
nearly 74 percent compared to the 368 million dollar revenue registered in the previous edition of the event in
Conducted by CCS
August 2020. In 2021, overall e-commerce sales in Chile amounted to an estimated 11.6 billion dollars in
Survey period 2014 to 2021* revenue.

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CCS

Publication date June 2021

Original source Proyecciones del Comercio Junio 2021, page 21

Website URL visit the website

Notes: * Preliminary estimates. CyberDay is an online shopping event in Chile

created by the Santiago Chamber of Commerce (CCS, as abbreviated in
Spanish). In 2021, CyberDay in Chile took place from May 31 to June 2.

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70 References
Number of CyberDay transactions in Chile from 2014 to 2021 (in 1,000s)
Number of CyberDay transactions in Chile 2014-2021

Description
Source and methodology information
In 2021, CyberDay —the online shopping event held in Chile from May 31 to June 2— recorded more than six
Source(s) CCS million transactions. That is a 47 percent increase over the previous edition, which registered approximately 4.1
million transactions. Furthermore, in 2021, CyberDay's sales revenues in Chile amounted to 640 U.S. million
Conducted by CCS
dollars.
Survey period 2014 to 2021*

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CCS

Publication date October 2021

Original source ecommerceccs.cl

Website URL visit the website

Notes: * Preliminary estimates. CyberDay is an online shopping event in Chile

created by the Santiago Chamber of Commerce (CCS, as abbreviated in
Spanish). It usually takes place in May. In 2021, CyberDay in Chile took
place from May 31 to June 2.

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71 References
CyberMonday sales revenue in Chile from 2011 to 2021 (in million U.S. dollars)
CyberMonday sales revenue in Chile 2011-2021

Description
Source and methodology information
CyberMonday in Chile is a three-day-long online shopping event. In 2021, these sales days took place from the
Source(s) CCS; Various sources; Transbank 4th to the 6th of October, with the participation of 749 brands. The event's sales revenue in 2021 amounted to
433 million U.S. dollars, up from 305 million dollars a year earlier.
Conducted by CCS; Various sources; Transbank

Survey period 2014 to 2021*

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CCS

Publication date October 2021

Original source ecommerceccs.cl

Website URL visit the website

Notes: * Preliminary estimates. CyberMonday in Chile is a three-day-long online

shopping event, usually taking place in October. However, in 2020, the
event took place from the 2nd and the 4th of November due to the COVID
-19 pandemic.

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72 References
Number of CyberMonday transactions in Chile from 2011 to 2021 (in 1,000s)
Number of CyberMonday transactions in Chile 2011-2021

Description
Source and methodology information
In 2021, CyberMonday took place in Chile from the 4th to the 6th of October. The number of online transactions
Source(s) CCS; Various sources (company data) registered on those days surpassed 5.3 million. Meanwhile, during a different e-commerce event called
CyberDay , Chileans completed more than six million transactions, about two million more than the previous
Conducted by CCS; Various sources (company data)
year.
Survey period 2014 to 2021*

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CCS

Publication date October 2021

Original source ecommerceccs.cl

Website URL visit the website

Notes: * Preliminary estimates. CyberMonday in Chile is a three-day-long online

shopping event, usually taking place in October. However, in 2020, the
event took place from the 2nd to the 4th of November due to the COVID-
19 pandemic.

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73 References
Number of participating sites on CyberDay and CyberMonday in Chile in 2020 and 2021
Number of participating sites on CyberDay and CyberMonday in Chile 2020-2021

Description
Source and methodology information
Participation during CyberDay and CyberMonday has seen an increase in Chile. Held in 2021 from May 31 to
Source(s) CCS June 2, CyberDay had 670 participating sites that year, up from 568 in 2020. Meanwhile, CyberMonday, usually
held in October, grew from 601 participants in 2020 to 749 in 2021.
Conducted by CCS

Survey period 2020 and 2021

Region(s) Chile

Number of respondents n.a.

Age group n.a.

Special characteristics includes companies and foundations

Published by CCS

Publication date August 2021

Original source ccs.cl

Website URL visit the website

Notes: In 2021, CyberDay was held from the 31st of May to the 2nd of June,
while CyberMonday took place from the 4th to the 6th of October.

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74 References