1.

EXECUTIVE SUMMARY

2. INDUSTRY CHARACTERIZATION
2.1. INDUSTRY OVERVIEW
2.2. PORTER’S FIVE FORCES ANALYSIS
Porter's Five Forces is a model that identifies and analyzes five competitive
forces that shape every industry and helps determine an industry's weaknesses and
strengths. Five Forces analysis is frequently used to identify an industry's structure to
determine corporate strategy. Porter's model can be applied to any segment of the
economy to understand the level of competition within the industry and enhance a
company's long-term profitability. The Five Forces model is named after Harvard
Business School professor Michael E. Porter 1.

Figure 1 - Porter forces representation

2.2.1. Competition in the industry

2.2.2. Power of new entrants in the industry
2.2.3. Power of suppliers

1
https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-five-forces.aspx
2.2.4. Power of customers
2.2.5. Threats of substitutes
2.2.6. Porter’s forces analysis conclusion
2.3. S.W.O.T ANALIZIS
2.3.1. Strengths
2.3.2. Weaknesses
2.3.3. Opportunities
2.3.4. Threats
2.3.5. S.W.O.T. Analysis Conclusion

3. BUSINESS MODEL
To completely describe how [Endeavor Name] will operate in the US, a Business
Motivation Model, and Canvas Business Model, will be described below. All these
methods help describe the different parts of the business -why it is stablished, what are
its goals, how it will achieve them, how it will function, how it will carry out certain
key activities, etc.- Through the documents mentioned above, it will be possible to
completely describe [Endeavor Name] operations in a clear and comprehensive manner.

3.1. BUSINESS MOTIVATION MODEL – (BMM)

The Business Motivation Model provides the scaffolding for creating business
plans that can be communicated to the entire business and technology staff, so everyone
understands the overall direction of the business and what events and influencers are
important in the scope of an organization's operation. The scope of an enterprise BMM
might be the entire enterprise, or an organization unit such as a division, department, or
branch within it. In [Endeavor Name] case the current BBM scope is refers to the entire
company.
3.1.1. Mission statement & Vision
Mission and vision statements are concise, inspiring statements that clearly
communicate the direction and values of an organization. These statements can
powerfully explain the company’s intentions, and they can motivate all the members of
the organization to realize an inspiring vision of the future through clear planned
actions.
3.1.1.1. Mission statement
3.1.1.2. Vision statement
3.1.2. Strategies & Goals
Business strategies are a component of the mission statement, and it represents a
course of action to achieve a goal. It funnels companies’ efforts to achieves specific
goals. On the other hand, goals are a declaration about what must be achieved or
maintained by the company. It clarifies the vision by stating succinctly what must be
done continuously to achieve the companies’ vision.
To accurately achieve the proposed goals, [Endeavor Name] also has a BMM
defined with appropriate business strategies and goals that will be updated as
circumstances change. The BMM plan will be revised and updated AT LEAST each 5
years, but if any unforeseen circumstance arrives, a new BMM will be made as soon as
possible to redirect the companies’ efforts to achieve what the business owner considers
is necessary for it continue to thrive and prosper.
3.1.2.1. Strategies
3.1.2.2. Goals
3.1.3. Tactic & Objectives
Tactics implements a strategy in a specific and achievable way to reach a
specific objective. They are necessary to ensure that all members of a company
understand the specific actions required for the advancement of the company strategy
and mission statement with the purpose of fulfilling the vision statement, companies’
goals, and objectives.
Objectives are achievable ends, measurable and defined into a specific time
frame. To be effective they must be specific, measurable, achievable, relevant and time
bounded. They will guide the companies’ tactics so that the companies’ efforts are
effective in achieving the specified vision.
3.1.3.1. Tactics
3.1.3.2. Objectives
3.2. CANVAS BUSINESS MODEL
The Business Model Canvas is a strategic management template used for
developing new business models and documenting existing ones. It offers a visual chart
with elements describing a firm’s or product’s value proposition, infrastructure
customers, and finances, assisting business to align their activities by illustrating
potential trade-offs.
3.2.1. Customer segment
To build an effective business model, a company must identify which customers
it tries to serve. Various sets of customers can be segmented based on their different
needs and attributes to ensure appropriate implementation of corporate strategy to meet
the characteristics of selected groups of clients.
[Endeavor Name] major clients include:
3.2.2. Value Propositions
The collection of products and services a business offers to meet the needs of its
customers. A company’s value proposition is what distinguishes it from its competitors.
The value propositions provide value through various elements such as newness,
performance, customization, “getting the job done”, design, brand/status, price cost, cost
reduction, risk reduction, accessibility, and convenience/usability.
3.2.3. Channels
A company can deliver its value proposition to its targeted customers through
different channels. Effective channels will distribute a company's value proposition in
ways that are fast, efficient, and cost-effective. An organization can reach its clients
through its own channels (store front), partner channels (major distributors), or a
combination of both.
The company will distribute its services through the following channels:
3.2.4. Customer relationships
To ensure the survival and success of any businesses, companies must identify
the type of relationship they want to create with their customer segments. That element
should address three critical steps of a customer's relationship: How the business will
get new customers, how the business will keep customers purchasing or using its
services and how the business will grow its revenue from its current customers.
[Endeavor Name] will handle its customer relationships as follows:
3.2.5. Key activities
The most important activities in executing a company's value proposition. An
example for Bic, the pen manufacturer, would be creating an efficient supply chain to
drive down costs [Endeavor Name] key activities are:
3.2.6. Key resources
The resources that are necessary to create value for the customer. They are
considered assets to a company that are needed to sustain and support the business.
These resources could be human, financial, physical, and intellectual. [Endeavor Name]
key resources are but are not limited to:
3.2.7. Key partners
In order to optimize operations and reduce risks of a business model,
organizations usually cultivate buyer-supplier relationships so they can focus on their
core activity. Complementary business alliances also can be considered through joint
ventures or strategic alliances between competitors or non-competitors. To carry out all
of the described services [Endeavor Name] will maintain the key associations with the
following entities:
3.2.8. Revenue Streams
The revenue streams are the way the business generates income from each
customer segment.
3.2.9. Cost structures
Cost can be generated by daily company activities -operational cost- as well as
not foreseen costs. All these costs compound together to generate a total cost structure
so the company can understand the major sources of spending and investment in the
company.
3.2.10. Canvas business model graphic representation
3.2.10.1 Relationship between Cost Structures and Key Activities
and Key Resources
3.2.10.2 Relationship between Revenue Streams, Customers
Segments and Value Propositions
4.1. SERVICES
4.2. FINANTIAL FORECAST
Based on the price point previously discussed, [Applicant Name] submits that
the proposed endeavor has a positive economic impact in the US economy. [Applicant
Name] forecasts the following financial figures:

[INSERT FINANCIAL FORECASTS]

The projections offered by [Applicant Name] show the significant potential
impact that [Proposed Endeavor Name] could have to the United States economy, as its
operations will help to generate tax revenue, create jobs, and stimulate economic
growth.

4.3. COMPANY OPERATION DURING THE FIRST YEAR

4.4. TAXES PROJECTION
4.5. JOB CREATION FORECAST
Creating productive full-time jobs helps to serve the national interest of the
United States by providing economic security and stability to the country. Full-time jobs
help increase the overall economic output of the country, as well as providing more
disposable income for individuals to use for consumption, investment, and savings.
Additionally, full-time jobs help to reduce poverty and inequality, helping to create a
more equitable society. Finally, full-time jobs also provide more stability for workers,
allowing them to plan for their future and providing a sense of security and well-being.
All of these contribute to creating a healthier and more prosperous economy, which is
beneficial for the entire nation.

5. APPLICANT IS WELL POSITIONED TO

ADVANCE THE PROPOSED ENDEAVOR
5.1. APPLICANT EXECUTIVE CAPACITY BASED ON
[HIS/HER] EDUCATIONAL AND WORK EXPERIENCE
5.2. APPLICANT MANAGERIAL CAPACITY BASED ON
[HIS/HER] EDUCATIONAL AND WORK EXPERIENCE