Annual

Report MINISTRY OF TOURISM

GOVERNMENT OF INDIA
 Annual Report
2024-25

MINISTRY OF TOURISM
GOVERNMENT OF INDIA

Mahakumbh, 2025
 Annual Report
2024-25

Contents

01/ Tourism – An Overview 07

02/ Ministry of Tourism’s Role 17

and its Functions

03/ Destination Development 29

04/ Strategy and Product Development 65

05/ Marketing and Promotion 81

06/ International Cooperation 109

07/ Research and Analytics 133

08/ Facilitation and Standards 143

09/ Skilling and Capacity Building 165

10/ Administration and 177

Information Technology

Charaideo Maidam, Assam

 01/ Tourism – An Overview 01/ Tourism – An Overview

01/

Tourism –
An Overview

Ministry of Tourism
06 1.1 The growing influence of the tourism sector as an economic powerhouse and 07

its potential as a tool for development are irrefutable. Not only does the
Annual Report 2024-25

tourism sector spearhead growth, it also improves the quality of people’s lives
with its capacity to create large scale employment of diverse kind. It supports
environmental protection, champions diverse cultural heritage and strengthens
peace in the world.

1.2 Facilitation as well as strengthening of tourism in India is the main objective of

Ministry of Tourism. Augmenting tourism infrastructure, easing of visa regime,
assurance of quality standards in services of tourism service providers, projection
of the country as a 365 days’ tourist destination, promotion of sustainable tourism
etc. are some of the policy areas which need to be constantly worked upon to
increase and facilitate tourism in India.

1.3 Domestic tourism together with Inbound tourism has emerged as a key driver of
economic growth. In year 2024, India recorded Foreign Tourist Arrivals (FTAs) of
9.66 million (Provisional) which account for Foreign Exchange Earnings (FEEs)
of `2,77,842 crores (Provisional estimates) with a growth of 19.8%. Besides as per
the data furnished by State/UT Governments and other information available
with the Ministry of Tourism, there were 2509.13 million Domestic Tourist Visits
(DTVs) all over the country during the year 2023.

City Palace, Udaipur

 01/ Tourism – An Overview 01/ Tourism – An Overview

1.4 Tourism sector is one of the fastest growing economic sectors with a significant the year 2022, to promote domestic tourism in India, the Ministry had launched
impact on employment and accelerates regional development with a multiplying the Dekho Apna Desh initiative in January 2020. Dekho Apna Desh is promoted
effect on the activity of related sectors. Among economically advanced states, extensively on social media accounts and website of the Ministry and by Domestic
domestic tourism has become a springboard to the development of tourism. It India Tourism offices. Under this initiative Ministry has been organizing
can generate resources for conservation of cultural and natural heritage and has webinars, quiz, pledge, discussions to keep connected with the stake-holders and
huge potential to make positive contribution to sustainable development goals. to encourage citizens to travel within the country.
As per the 3rd Tourism Satellite Account (TSA), the study conducted by Ministry
1.10 The Ministry of Tourism celebrated World Tourism Day with the theme “Tourism
of Tourism, estimated share of tourism jobs in India during 2022-23 is 12.57%. The
and Peace.” The event was graced by the Vice President of India, Shri Jagdeep
tourism sector contributes 5% to India’s GDP, further highlighting its crucial role
Dhankhar who emphasised the importance of achieving excellence in hospitality
in the country’s economic growth.
and service. On the occasion, the Vice President of India launched the following
1.5 The Ministry of Tourism launched its flagship scheme of ‘Swadesh Darshan’ initiatives: Paryatan Mitra and Paryatan Didi, Incredible India Content Hub and
in 2014-15 to compliment the efforts of respective State Governments/ UT Digital Portal.

Ministry of Tourism
Administrations for building tourism facilities across the Country and has
1.11 Paryatan Mitra/Paryatan Didi: - The Ministry of Tourism launched a National
sanctioned `5292.91 Crore for undertaking 76 projects, out of which 75 projects
responsible tourism initiative by the name of Paryatan Mitra/ Paryatan Didi.
are reported physically complete.
A total of 7 tourist destinations were identified to pilot the initiative namely
1.6 In consultation with the State Government / UT Administrations and in line - Orchha (Madhya Pradesh), Gandikota (Andhra Pradesh) Bodh Gaya (Bihar),
08 with the scheme guidelines, 29 projects have been sanctioned by the Ministry Aizawl (Mizoram), Jodhpur (Rajasthan), Srinagar (Jammu & Kashmir) and 09

of Tourism during the financial year 2023-24 and further 5 more projects during Sri Vijaya Puram (Andaman & Nicobar Islands).
Annual Report 2024-25

2024-25 (as on 20.12.2024) for development under Swadesh Darshan 2.0.

1.12 The Incredible India Digital Portal is a tourist-centric, one-stop digital solution
1.7 Ministry of Tourism launched its scheme PRASHAD- Pilgrimage Rejuvenation designed to enhance the travel experience for visitors to India. The revamped
and Spiritual, Heritage Augmentation Drive for development of tourism portal offers essential information and services to travellers at every stage of their
infrastructure in the country including historical places and heritage cities. journey, from discovery and research to planning, booking, travelling, and return.
Under the PRASHAD scheme, the Ministry has sanctioned 48 projects at the The revamped portal offers a wealth of information on destinations, attractions,
total sanctioned cost of `1646.99 Crore. with a cumulative release of `1036.96 Cr. crafts, festivals, travel diaries, itineraries, and more, utilizing multimedia content
till 24.12.2024. Further, 27 new sites have also been identified for development such as videos, images, and digital maps.
under the PRASHAD Scheme covering 18 States/UTs.
1.13 The Ministry launched the first-ever nationwide initiative to identify the pulse
1.8 Identification, diversification, development, and promotion of niche tourism of the nation on tourism, in the form of “Dekho Apna Desh People’ Choice 2024”,
products in the country is the initiative of the Ministry to overcome the aspect on 07.03.2024. The nationwide poll aims to engage with citizens to identify the
of ‘seasonality’ and to promote India as a 365 days’ destination, to attract tourists most preferred tourist attractions and understand tourist perceptions across
with specific interest, and to ensure repeat visits for the unique products in 5 tourism categories- Spiritual, cultural & Heritage, Nature and Wildlife,
which India has a comparative advantage. The following niche products have Adventure and others.
been identified for development and promotion: Adventure, Meetings Incentives
1.14 To conform to the expected standards for different classes of tourists, especially
Conferences & Exhibitions (MICE), Sustainable Tourism, Rural Tourism, Medical
from the point of view of suitability for international tourists, this Ministry
and Wellness Tourism, Eco-Tourism, Golf, and Cruise Tourism.
classifies hotels under the star rating system. Under this system, hotels are given
1.9 In pursuance to the appeal made by the Honourable Prime Minister during a rating, from One Star to Three Star, Four and Five Star with or without alcohol,
Independence Day speech asking every citizen to visit at least 15 destinations by Five Star Deluxe, Heritage (Basic), Heritage (Classic), Heritage (Grand), Legacy
 01/ Tourism – An Overview 01/ Tourism – An Overview

Vintage (Basic), Legacy Vintage (Classic), Legacy Vintage (Grand) and Apartment as the countries across the globe showed recovery from the pandemic, these
Hotels. The Ministry of Tourism has set up National Integrated Database of restrictions on e-Tourist visa scheme are being relaxed in phased manner. As on
Hospitality Industry, (or NIDHI), a technology driven system, aligned with our December, 2024, nationals of 167 countries are provided with e-Tourist visa.
Hon’ble Prime Minister’s vision of an “Atmanirbhar Bharat”, which is to facilitate
1.21 Further, the Ministry of Home Affairs has relaxed the restriction for all foreign
digitalization and promote ease of doing business for hospitality & tourism sector.
nationals (except the nationals of China and Pakistan) intended to visit India
This initiative has been upgraded as NIDHI+ to have more inclusivity, that is, of
for Tourism purposes subject to the Covid related guidelines of the Ministry of
not only classification/approval of Accommodation Units, but also approval/
Health and Family Welfare (MoH&FW).
classification/registration of Travel agents, Tour Operators, Tourist Transport
Operators, Food & Beverage Units (Air catering and standalone restaurants), 1.22 The Ministry of Tourism launched the 24x7 Toll Free Multi-Lingual Tourist Help
Online Travel Aggregators & Convention Centers. Line in 12 Languages including Hindi & English on 08.02.2016. The languages
handled by the Tourist Helpline include ten (10) International languages besides
1.15 Facilitative visa regime is a pre requisite for increasing inbound tourism.
English and Hindi, namely, Arabic, French, German, Italian, Japanese, Korean,
The Ministry of Tourism takes the initiative with Ministry of Home Affairs and

Ministry of Tourism
Chinese, Portuguese, Russian & Spanish. This service is available on the toll free
Ministry of External Affairs for achieving the same. As on December, 2024, e-visa
number 1800-11-1363 or on a short code 1363 and operational 24X7 (all days) in a
facility has been extended to the nationals of 167 Countries under 9 sub-categories
year offering a “multi-lingual help-desk” in the designated languages.
i.e. ‘e-Tourist Visa’, ‘e-Business Visa’, ‘e-Medical Visa’, ‘e-Medical Attendant Visa’,
‘e-Conference Visa’, ‘e-Ayush Visa’, ‘e-Ayush Attendant Visa’, ‘e-Student Visa’ and 1.23 Ministry of Tourism has introduced 24/7 Live Chat Service interface on the website
‘e-Student X Visa’. The e-Visa is valid for entry through 31 designated Airports and of the Ministry (www.incredibleindia.org) to assist tourists with better planning
10 11
6 designated seaports. and quick query resolutions. The live chat service assists both international and
Annual Report 2024-25

domestic tourists with their queries and itinerary planning.

1.16 The visa fee has been rationalized and has been fairly reduced wherein e-Tourists
Visa fee reduced to $80 for 5 years, $40 for 1 year and one-month e-tourist Visa fee 1.24 Tourist Facilitation and Information Counter caters to non-English speaking
reduced to $10 for lean season and $25 for peak season. tourists and is also connected to the 24x7 Helpline – ‘1363’ of the Tourism Ministry
where the tourists can speak directly with the foreign language agents and get
1.17 Government has now exempted the cruise tourists arriving with e-visa from the
guidance in French, German, Italian, Portuguese, Russian, Japanese, Korean,
requirement of bio-metric enrolment. The entry seaports for tourists availing
Chinese and Arabic. It is currently available at 9 airports viz. New Delhi, Varanasi,
e-visa are Mumbai, Cochin, Mormugao, Chennai and New Mangalore and
Bodhgaya, Bangalore, Kolkata, Mumbai, Chennai, Guwahati and Hyderabad.
Port Blair.
1.25 RCS- UDAN has been introduced with the main objective of facilitating /
1.18 E-Conference Visa in line with e-conference Visa for Government/P.S.U.
stimulating regional air connectivity by making it affordable. This is done through
Conferences, would be granted for private conferences organized by private
concessions by Central Government, State Governments and airport operators
persons/ companies/ organizations.
to reduce the cost of airline operations and financial support to meet the gap, if
1.19 Triple entry is permitted for e-Medical Visa and for e-Medical Attendant Visa any, between the cost of airline operations and expected revenues on such routes.
and extension may be granted up to 6 months on case to case basis on merits of Under RCS UDAN Tourism, Ministry of Tourism has collaborated with Ministry of
each case by the Foreigners Regional Registration Officer (FRRO)/ Foreigners Civil Aviation and has got 53 tourism routes operational for better connectivity of
Registration Officer (FRO) concerned. Medical Attendant Visa will be co-terminus important tourist places including Iconic sites.
with the validity of the principal e-visa holder.
1.26 For a better and smooth travel experience of Tourists in the Restricted/Protected
1.20 In order to control the spread of Covid-19 pandemic, Ministry of Home Affairs areas of the country, Ministry of Tourism regularly coordinates with the
had imposed restrictions on e-Tourist visa scheme of the Govt. of India; however, Ministry of Home Affairs and as a result, Ministry of Home Affairs has relaxed
 01/ Tourism – An Overview 01/ Tourism – An Overview

the PAP/RAP for a further period of 5 Years beyond 31.12.2022 i.e., till 31.12.2027 1.30 It has been the endeavour of the Ministry of Tourism to put in place a system
for the identified Islands in the Union Territory of Andaman & Nicobar Islands. of training and professional education, with necessary infrastructure support,
Relaxation of PAP/RAP for a further period of 5 Years beyond 31.12.2022 in the capable of generating manpower sufficient to meet the needs of the tourism and
States of Manipur, Mizoram and Nagaland has already been approved by the hospitality industry, both quantitatively and qualitatively. As of now, there are 56
Ministry of Home Affairs. Institutes of Hotel Management (IHMs), (comprising 21 Central IHMs, 33 State
IHMs and 2 State IHMs running in PPP mode) and 13 Food Craft Institutes (FCIs),
1.27 The Government has set up a dedicated non-lapsable corpus fund - Nirbhaya
which have come up with the support of the Ministry. One (1) Central IHM at
Fund, being administered by Department of Economic Affairs, Ministry of
Jadgishpur, Uttar Pradesh is under construction.
Finance, which canbeutilized for projects specifically designed to improve the
safety and security of women. As per the guidelines issued by Ministry of Finance 1.31 As part of making India a Centre of Excellence in Hospitality Industry and
dated 25.03.2015, the Ministry of Women and Child Development (MWCD) is the rebranding the Institute of Hotel Management (IHMs), it was decided that the
nodal Ministry having responsibility of appraising/recommending proposals and Central IHMs will collaborate with the leading hotel chains to provide students
schemes, review and monitor the progress of sanctioned schemes in conjunction with exposure to industry’s best practices and to achieve highest standards of

Ministry of Tourism
with the line Ministries/Departments. Under Nirbhaya Fund, `11.51 crore hospitality, service, and care. During the first phase of this initiative, all 21 Central
(approx) has been released in favour of the Madhya Pradesh Tourism Board, out IHMs entered into MOU with 8 leading hotel chains viz. IHCL (the Taj), IHG
of total Central Govt. financial share of `16.79 crore (approx.). The total cost of the Hotel & Resorts, Marriott International, Lalit Suri Hospitality Group, ITC group
project submitted by the State Government of Madhya Pradesh is of `27.99 crore of Hotels, Apeejay Surrendra Park hotels, Raddisson Group of Hotels and Lemon
(approx.) under ‘Nirbhaya Fund’. Tree Hotels. A total of 52 MOUs have been signed between these leading Hotel
12 13
Chains and Central IHMs on the occasion of World Tourism Day, 2024. Area of
1.28 With a view to preparing for a post-COVID 19 revival, the Ministry of Tourism
Annual Report 2024-25

collaboration under these MOUs are Student Engagement, Faculty Development,

formulated Operational Recommendations for different segments of Tourism
Short-term tourism & hospitality skilling & education and Institutional &
Service Providers in the Travel sector for facilitating smooth and safe resumption
Infrastructural Development.
of business. Such recommendations have been issued for Travel Agents, Tour
Operators, Tourist Transport Operators, Tourist Guides and Facilitators. They 1.32 Ministry of Tourism is running the Incredible India Tourist Facilitator (IITF)
were formulated in consultation with State Governments and tourism / hospitality Certification Programme, with the objective of providing online training and
stakeholders and in keeping with the overall guidelines issued from time to time accreditation of Tourist Facilitators through a centralized PAN India e-learning
by the Ministry of Health. module. This will benefit the Indian economy in general and Indian tourism in
specific by enabling creation of a pool of well trained and professional Tourist
1.29 The Ministry of Tourism issued modified guidelines for Recognition of Tourism
Facilitators and also creation of additional employment opportunities even in
Service Providers dated 08.12.2020 which is effective from January, 2021. As per
remote areas.
the modified guidelines, Category of Greenshoot / Start-up- Agencies is being
introduced for the first time. This is in keeping with the policy of the Govt. of 1.33 Also, the existing Regional Level Guide (RLGs) have been renamed as Incredible
India for encouraging Start-Ups and will also further the cause of ‘Atmanirbhar India Tourist Guides (IITGs). Their nomenclature will be changed on completion
Bharat’. There will be no requirement of minimum Annual Turnover and Previous of the Refresher Course as provided in the revised guidelines, and their area of
Experience for this category. These provisions are in line with the Startup policy operation has been widened from a specified region to Pan India.
of the Govt. of India. The requirement of Paid Up Capital and number of staff will
1.34 With the purpose of job creation, the Ministry of Tourism on 08.03.2022 launched
also be less than for other categories.
the concept of digital platform (E-Marketplace) as a part of digital tourism solution
for IITFs / IITGs, to provide Web and Mobile App based interaction mechanism
to be used by the tourists and certified tourist facilitators/Tourist Guides. It has
 01/ Tourism – An Overview 01/ Tourism – An Overview

been made online (Beta version) w.e.f. 12.08.2022. The IITFC and IITGs would be
able to update their profile, experience, services offered, qualifications, area of
expertise, tariffs, availability of dates etc., to be displayed on the portal, wherein
the tourists would be able to create their profile, search for tourist facilitators/
Guides and make the bookings. The tourist, from their own comfort of location,
can search the facilitators/Guides for any destination and make the booking
for his upcoming trips to the country. This web-based solution (E-marketplace
platform) is intended to be used for managing the facilitator/Guides profile,
bookings, manage ratings of the facilitators/Guides, user feedback (positive &
negative), languages known and content management. This will encourage the
Tourist guides & Tourist Facilitators to improve their services and getting better
opportunities.

Ministry of Tourism
1.35 At the conclusion of a fortnight of celebration of Swachhta Hi Seva, a Mega
Event for carrying out major cleanliness drive and awareness programme in the
presence of Hon’ble Minister of Tourism & Culture was organized by Ministry
of Tourism on 1st October 2024 as a tribute to the Mahatma Gandhi on his birth
anniversary and celebrated Swachh Bharat Diwas. About 500 persons participated
14 15
in the Mega Event. To boost the morale of Cleaning Staff / Safai Mitra the Hon’ble
Annual Report 2024-25

Minister of Tourism, Shri Gajendra Singh Shekhawat felicitated them by giving

Dignity Badge of Swachhta Prahari. Various innovative, productive initiatives
such as Nukkad Natak, Painting, Drawing, essay writing competitions on Swachhta
have been organized by the Institutions under Ministry of Tourism.

1.36 A total number of 717 RTI applications were received during the period from
1st January to 31st December, 2024 in Ministry of Tourism and suitable actions
have been taken in time bound manner.
 02/ Ministry of Tourism’s Role and its Functions 02/ Ministry of Tourism’s Role and its Functions

02/
Ministry of
Tourism’s Role and
its Functions

Ministry of Tourism
16 The Organization 17
Annual Report 2024-25

2.1 Ministry of Tourism is the nodal agency to formulate national policies and
programmes for the development and promotion of tourism in the country. In
the process, the Ministry consults and collaborates with other stakeholders in the
sector including various Central Ministries/agencies, the State Governments/
Union Territory Administrations, Industry Associations and the representatives
of private sector.

i. Shri Gajendra Singh Shekhawat is the Cabinet Minister for Tourism.

ii. Shri Suresh Gopi is Minister of State for Tourism.

Secretary (Tourism) is the Chief Executive of the Ministry. The Directorate

General of Tourism has 20 Domestic field offices and an Indian Institute of Skiing
and Mountaineering within the country.

Indiatourism Offices in India

Regional Offices

1. Chennai

2. Guwahati

3. Kolkata

4. Mumbai

5. New Delhi
Amaravati, Vijaywada, Andhra Pradesh
 02/ Ministry of Tourism’s Role and its Functions 02/ Ministry of Tourism’s Role and its Functions

Other Offices sustainable tourism, ensuring quality standards among service providers, and
fostering integrated development of tourism infrastructure. The government
i. Agra
has shifted its role from a regulator to a catalyst, emphasizing collaboration with
ii. Aurangabad
various stakeholders, which makes the task more challenging but essential for
iii. Bengaluru
the sector’s growth.
iv. Bhubaneswar
v. Goa The Ministry has the following main functions: -
vi. Hyderabad
i. Policy matters
vii. Imphal
The Ministry of Tourism handles all policy matters related tourism
viii. Indore
including Tourism Promotion & Marketing, formation of Growth
ix. Jaipur
Strategies for tourism, skilling and manpower development in tourism
x. Kochi
sector, strategies related to development, investment, incentives, external
xi. Naharlagun(Itanagar)

Ministry of Tourism
assistance in tourism etc.
xii. Patna
xiii. Port Blair ii. Planning and Development
xiv. Shillong
Planning is an essential sphere of work undertaken by the Ministry
xv. Varanasi
and it complements the development efforts undertaken by the State
18 Domestic field offices of the Ministry of Tourism serve as crucial catalysts for the Governments/UT Administrations by planning destination development 19
advancement of the tourism sector in the country. Their pivotal role extends to overseeing under different themes and products. In addition, the Ministry of
Annual Report 2024-25

the effective implementation of projects sanctioned by the Ministry to State Governments Tourism also undertakes Human Resource Development Programmes
and Union Territories. These offices actively engage in continuous interaction and for personnel working in tourism sector.
coordination with State and local authorities, fostering a collaborative environment to
iii. Coordination
address diverse issues pertaining to tourism development and promotion across the
Coordination is an essential task performed by the Ministry of Tourism
country.
regularly and the Ministry of Tourism undertaks regular interaction and
India Tourism Development Corporation (ITDC) is the Public Sector Undertaking under
coordination on various issues with the Line Ministries/ Departments, State
the charge of the Ministry of Tourism.
Governments/ Union Territory Administrations, Industry Associations
The Ministry encompasses the following autonomous institutions: and Stakeholders.

i. Indian Institute of Tourism and Travel Management (IITTM). iv. Regulation

ii. National Council for Hotel Management and Catering Technology (NCHMCT); The Ministry of Tourism crafts strategies and blueprints for diverse aspects
and the Institutes of Hotel Management (IHMs). of tourism, issuing operational guidelines for schemes and steering various
programs related to the tourism sector.
iii. Indian Culinary Institute (ICI). (Details regarding IITTM and IHM may be
referred at Chapter No.9 Skilling and Capacity Building). v. Destination Development

2.2 Role and Functions of the Ministry of Tourism The Ministry of Tourism through its ‘Swdesh Darshan’, ‘ and Pilgrimage
Rejuvenation, Spiritual, Heritage Augmentation Drive (PRASHAD)’ and
The Ministry of Tourism focuses on promoting both inbound and domestic
‘Assistance to Central Agencies’ Schemes provides financial assistance
tourism in India to boost employment and reduce poverty. Its key objectives
for undertaken tourism development through infrastructure creation
include positioning India as a year-round tourist destination, promoting
and enhancing tourism experiences.
 02/ Ministry of Tourism’s Role and its Functions 02/ Ministry of Tourism’s Role and its Functions

vi. Marketing and Promotion of Indian Tourism in domestic and e. Official Language: Implementation of Official Language Policy
international markets
f. VIP References
The Ministry of Tourism strategically promotes India through
g. Budget Co-ordination and Related Matters
comprehensive marketing initiatives, targeting both domestic and
h. Welfare, Grievances and Protocol
international markets. Utilizing a mix of digital campaigns, cultural
showcases, and travel trade partnerships, it develops a compelling 2.3 Synergy and Convergence
narrative that projects India’s diverse attractions, fostering tourism
2.3.1 Stakeholders
growth and global appeal.
The Ministry of Tourism’s constant endeavour is to ensure that the
vii. Research, Analysis, Monitoring and Evaluation
different segments of the tourism sector, Partner Ministries & their
The Ministry consistently oversees and assesses diverse facets of tourism, executing arms (Organisations, Authorities, Bureaus, Partnerships,
conducting ongoing research and analysis to garner essential insights. This Corporations and Undertakings), State machineries and Industry

Ministry of Tourism
approach enables informed decision-making, facilitating the curation of Associations work in conjunction with one another keeping aspirations
effective tourism planning and ensuring the implementation of necessary in sync with the larger benefit of tourism.
measures for the sector’s sustainable growth and enhancement.
2.3.2 Partner Ministries
viii. International Co-operation and External Assistance
In its bid to strive for convergence, the Ministry of Tourism works in
20 The Ministry of Tourism fosters global collaboration by engaging with close collaboration with various Ministries and Departments of the 21
international agencies, forging bilateral and multilateral agreements. Government of India viz. Finance, External Affairs, Culture, Civil Aviation,
Annual Report 2024-25

It scrutinizes external assistance cases and pursues foreign technical Urban Developments, Road Transport & Highways, Railways, etc. and
collaboration, particularly in the realm of tourism, to enhance expertise and various States/Union Territory Administrations.
promote sustainable development in the sector.
2.3.3 Executional Arms of the Government
ix. Recognizing Service Providers
The Ministry has a strong liaison with the executional / functional
The Ministry of Tourism under its voluntary programmes recognizes arms which are under the aegis of different Ministries. These include
Service Providers such as Hotels, Tour Operators, Travel Agents, Tourist Organisations, Authorities, Bureaus, Partnerships, Corporations and
Transport Operators, guides etc. Undertaking like Archaeological Survey of India(ASI), Bureau of
Immigration (BOI), India Tourism Development Corporation (ITDC),
x. Niche Tourism Product
Indian Convention Promotion Bureau (ICPB), Port Trust of India, Tourism
The Ministry of Tourism is dedicated to identify and cultivate insights into
Finance Corporation of India (TFCI), Experience India Society etc.
diverse niche tourism sectors within the country.
2.3.4 Central Autonomous Bodies
xi. In addition, the Ministry of Tourism actively engages itself in various
Ministry of Tourism has 24 Central Autonomous bodies under its
other matters including the following:-
administrative control, which aims at imparting education in the field
a. Legislation and Parliamentary Work
of tourism & travel management, hospitality & hotel Management &
b. Establishment Matters cuisine. There are 21 Central Institute of Hotel Management (CIHMs)
which mainly imparts degree level hospuitality education; National
c. Review of the Functioning of the Field Offices
Council for Hotel Management & Catering Technology (NCHMCT) is
d. Vigilance Matters
the apex autonomous body for coordinated growth & development of
 02/ Ministry of Tourism’s Role and its Functions 02/ Ministry of Tourism’s Role and its Functions

hospitality management education; Indian Culinary Institute (ICI) runs from other Ministries including Ministries of Home Affairs, Civil
various academic programs in specialized area of Culinary Art, whereas, Aviation, Railways/IRCTC, Road Transport & Highways, Environment &
Indian Institute of Tourism & Travel Management (IITTM) is a pioneer in Forests, Shipping and Sports to address various issues related to tourism.
the field of travel and tourism education and training. These would include:

2.3.5 Industry Associations • Air, Rail and Road Connectivity identifying tourist destinations for
airport development, international and domestic routes including
Ministry of Tourism is in constant dialogue with Industry associations
North Eastern region, airports at tourist destinations which require
namely - Federation of Indian Chambers of Commerce and
setting up of custom and immigration facilities, unused and
Industry (FICCI), PHD Chamber of Commerce & Industry (PHDCCI),
underused airports located in tourist destinations, introduction
Associated Chambers of Commerce & Industry of India (ASSOCHAM),
of tourist trains connecting important tourist destinations/sites
Confederation of Indian Industry (CII), Travel Agents Association of
including pilgrimage sites and upgradation of railway station, road
India (TAAI), Indian Association of Tour Operators (IATO), Indian Tourist
connectivity of tourist destinations,

Ministry of Tourism
Transport Association (ITTA), Association of Domestic Tour Operators
of India (ADTOI), Adventure Tour Operators of India (ATOI), Federation • Development and promotion of cultural and heritage sites including
of Hotel & Restaurant Association of India (FHRAI), Hotel Association monuments and museums,
of India (HAI), Indian Heritage Hotel Association (IHHA), Federation of • Promotion of niche tourism segments including cruise tourism,
Associations of Indian Tourism and Hospitality (FAITH), and All India adventure tourism, etc.
22 Resort Development Association (AIRDA) etc. • Ensuring safety and security of tourists 23

2.3.6 Inter-Ministerial Coordination Committee on Tourism Sector • Extending visa facilities to tourists
Annual Report 2024-25

Tourism is essentially a multi-sectoral activity requiring linkages and • Any other inter- Ministerial / inter Departmental issue impacting
coordination with various Ministries / Departments. The Ministry of tourism
Tourism has an effective mechanism in place to facilitate resolution of 2.3.8 National Tourism Advisory Council
Inter-Ministerial / Departmental issues involved in the development of
The National Tourism Advisory Council (NTAC) serves as a ‘Think Tank’
tourism in the country, in the form of an Inter-Ministerial Coordination
of the Ministry of Tourism. The present NTAC was constituted on 21th
Committee for Tourism Sector (IMCCTS) constituted under the
June 2023 under the chairmanship of Hon’ble Minister of Tourism with
Chairmanship of the Cabinet Secretary.
a tenure of 3 years. The committee consists of important Ministries,
This Committee includes the Secretaries from the Ministries of Home, individual experts in the field of travel and tourism management and
Defence, External Affairs, Road Transport & Highways, Civil Aviation, Ex-officio members from industry associations.”
Culture, Rural Development, Environment & Forest, Urban Development,
Labour and Employment, Departments of Revenue, Expenditure, School
Education & Literacy, Chairman, Railway Board, etc. Secretary, Ministry
of Tourism is the Member Convener of the Committee. Eight meetings
of the Committee have been held to date.

2.3.7 Constitution of Tourism Task Force

Based on the recommendations of the Sectoral groups of Secretaries

(SGoS) on the Tourism Sectoral Plan,a Task Force has also been constituted
under the chairmanship of Secretary (Tourism), with representatives
 02/ Ministry of Tourism’s Role and its Functions 02/ Ministry of Tourism’s Role and its Functions

MINISTERS SENIOR OFFICERS OF THE MINISTRY

Ms. V. Vidyavathi
Secretary to the

Ministry of Tourism
Government of India
Shri Gajendra Singh Shekhawat
Hon’ble Minister of Tourism
SPECIAL/ADDITIONAL SECRETARY LEVEL OFFICER

24 25
Annual Report 2024-25

Suman Billa Ms. Ranjana Chopra Smt. Mugdha Sinha Shri Gyan Bhushan
Additional Secretary Additional Secretary & Director General Senior Economic Advisor
(Tourism) Financial Advisor (Tourism)

Shri Suresh Gopi

Hon’ble Minister of State for Tourism
JOINT SECRETARIES AND EQUIVALENT

Shri. M.R. Synrem Shri Gaurav Kumar Ms. Anita Baghel

Joint Secretary Economic Advisor Additional
(Tourism) (Tourism) Director General
 26
Annual Report 2024-25

Organisational chart of Ministry of Tourism

Hon’ble Minister of Tourism

Gajendra Singh Shekhawat

Hon’ble Minister of State for Tourism

Suresh Gopi
02/ Ministry of Tourism’s Role and its Functions

Secretary (Tourism)
V. Vidyavathi

Additional Secretary AS & FA Director General Senior Economic Adviser

Suman Billa Ranjana Chopra Mugdha Sinha Gyan Bhushan

Economic Adviser Director Chief Financial Controller Joint Secretary Additional DG Director
Gaurav Kumar Seema Jain Avtar Singh Sandhu M.R. Synrem Anita Baghel Roshan Thomas

Joint DG Director
Arun Srivastava Sanjay Kumar
02/ Ministry of Tourism’s Role and its Functions

Ministry of Tourism
27
 03/ Destination Development 03/ Destination Development

03/

Destination
Development

Ministry of Tourism
28 3.1 Swadesh Darshan 29
Annual Report 2024-25

3.1.1 The Ministry of Tourism launched its flagship scheme of ‘Swadesh

Darshan’ in 2014-15 to compliment the efforts of respective State
Governments / UT Administrations for developing tourism facilities
across the Country and has sanctioned `5292.91 Crore for undertaking
76 projects, out of which 75 projects are reported physically complete.
The details of the projects sanctioned under Swadesh Darshan scheme
is as under:-

S. State/ Circuit / Name of the Project Amount

No. UT Sanction Sanctioned
Year (` in crore)
1. Andaman Coastal Development of Long Island-Ross 27.57
& Nicobar Circuit Smith Island- Neil Island- Havelock
Islands 2016-17 Island- Baratang Island-Port Blair
2. Andhra Coastal Development of Kakinada - Hope 67.83
Pradesh Circuit Island - Coringa Wildlife Sanctuary
2014-15 - Passarlapudi - Aduru - S Yanam –
Kotipally
3. Andhra Coastal Development of Nellore - Pulikat 49.55
Pradesh Circuit Lake - Ubblamadugu Water Falls –
2015-16 Nelapattu- Kothakoduru- Mypadu -
Ramateertham – Iskapalli
4. Andhra Buddhist Development of Buddhist Circuit: 35.24
Pradesh Circuit Shalihundam- Bavikonda-
2017-18 Bojjanakonda -Amravati- Anupu
Royal Spring Golf Course,
Srinagar, Jammu & Kashmir
 03/ Destination Development 03/ Destination Development

S. State/ Circuit / Name of the Project Amount S. State/ Circuit / Name of the Project Amount
No. UT Sanction Sanctioned No. UT Sanction Sanctioned
Year (` in crore) Year (` in crore)
5. Arunachal North-East Development of Bhalukpong- Bomdila 49.77 20. Haryana Krishna Development of Tourism 77.39
Pradesh Circuit and Tawang Circuit Infrastructures at places related to
2014-15 2016-17 Mahabharata in Kurukshetra
6. Arunachal North East Development of Nafra- Seppa- Pappu, 96.72 21. Himachal Himalayan Development of Himalayan Circuit: 68.34
Pradesh Circuit Pasa, Pakke Valleys- Sangdupota- New Pradesh Circuit Kiarighat, Shimla, Hatkoti, Manali,
2015-16 Sagalee- Ziro- Yomcha 2016-17 Kangra, Dharamshala, Bir, Palampur,
7. Assam Wildlife Development of Manas– Probitora– 94.68 Chamba
Circuit Nameri– Kaziranga– Dibru– Saikhowa 22. Jammu & Himalayan Development of Jammu-Srinagar- 77.33
2015-16 Kashmir Circuit Pahalgam-Bhagwati Nagar-Anantnag-
8. Assam Heritage Development of Tezpur – Majuli – 90.98 2016-17 Salamabad Uri-Kargil-Leh
Circuit Sibsagar 23. Jammu & Himalayan Development of Tourist Facilities at 81.60
2016-17 Kashmir Circuit Jammu-Rajouri-Shopian-Pulwama.

Ministry of Tourism
9. Bihar Tirthankar Development of Vaishali- Arrah- 33.96 2016-17
Circuit Masad- Patna- Rajgir- Pawapuri- 24. Jammu & Himalayan Development of Tourist Facilities - 90.43
2016-17 Champapuri Kashmir Circuit Construction of Assets in lieu of those
10. Bihar Spiritual Development of Kanwaria Route: 44.76 2016-17 Destroyed in Floods in 2014 under PM
Circuit Sultanganj – Dharmshala- Deoghar Development Package
2016-17 25. Jammu & Himalayan Development of Tourist facilities at 91.99
30 11. Bihar Buddhist Development of Buddhist circuit- 95.18 Kashmir Circuit Mantalai and Sudhmahadev 31
Circuit Construction of Convention Centre at 2016-17
Annual Report 2024-25

2016-17 Bodhgaya 26. Jammu & Himalayan Development of Tourist facilities 86.39
12. Bihar Rural Circuit Development of Bhitiharwa- 44.27 Kashmir Circuit at Anantnag-Pulwama-Kishtwar-
2017-18 Chandrahia- Turkaulia 2016-17 Pahalgam-Zanskar Padum - Daksum
13. Bihar Spiritual Development of Mandar Hill & Ang 44.55 - Ranjit Sagar Dam
Circuit Pradesh 27. Jammu & Himalayan Development of Tourist Facilities at 91.84
2017-18 Kashmir Circuit Gulmarg-Baramulla- Kupwara- Kargil
14. Chhattisgarh Tribal Circuit Development of Jashpur- Kunkuri- 96.10 2016-17 - Leh
2015-16 Mainpat- Kamleshpur - Maheshpur 28. Jharkhand Eco Circuit Development of Eco Tourism circuit: 30.44
-Kurdar - Sarodhadadar- Gangrel- 2018-19 Dalma- Betla National park- Mirchaiya-
Kondagaon– Nathiyanawagaon- Netarhat
Jagdalpur- Chitrakoot- Tirthgarh 29. Kerala Eco Circuit Development of Pathanamthitta- Gavi- 64.08
15. Goa Coastal Development of Sinquerim-Baga, 97.65 2015-16 Vagamon- Thekkady
Circuit Anjuna-Vagator, Morjim-Keri, Aguada 30. Kerala Spiritual Development of Sabarimala - Erumeli- 46.54
2016-17 Fort and Aguada Jail Circuit Pampa-Sannidhanam
16. Goa Coastal Development of Coastal Circuit II: Rua 99.35 2016-17
Circuit De Orum Creek - Dona Paula -Colva - 31. Kerala Spiritual Development of Sree Padmanabha 78.08
2017-18 Benaulim Circuit Arnamula
17. Gujarat Heritage Development of Ahmedabad- Rajkot- 58.42 2016-17
Circuit Porbandar –Bardoli- Dandi 32. Kerala Rural Circuit Development of Malanad Malabar 57.35
2016-17 2018-19 Cruise Tourism Project
18. Gujarat Heritage Development of Vadnagar- Modhera 91.12 33. Kerala Spiritual Development Sivagiri Sree Narayana 66.42
Circuit Circuit Guru Ashram- Arruvipuram-
2016-17 2018-19 Kunnumpara Sree Subrahmania-
19. Gujarat Buddhist Development of Junagadh- Gir 26.68 Chembazhanthi Sree Narayana
Circuit Somnath- Bharuch-Kutch- Bhavnagar- Gurukulam
2017-18 Rajkot- Mehsana
 03/ Destination Development 03/ Destination Development

S. State/ Circuit / Name of the Project Amount S. State/ Circuit / Name of the Project Amount
No. UT Sanction Sanctioned No. UT Sanction Sanctioned
Year (` in crore) Year (` in crore)
34. Madhya Wildlife Development of Wildlife Circuit at 92.10 46. Nagaland Tribal Circuit Development of Tribal Circuit Peren- 97.36
Pradesh Circuit Panna- Mukundpur- Sanjay- Dubri- 2015-16 Kohima- Wokha
2015-16 Bandhavgarh- Kanha- Mukki- Pench 47. Nagaland Tribal Circuit Development of Mokokchung- 98.14
35. Madhya Buddhist Development of Sanchi-Satna-Rewa- 74.02 2016-17 Tuensang-Mon
Pradesh Circuit Mandsaur-Dhar 48. Odisha Coastal Development of Gopalpur, Barkul, 70.82
2016-17 Circuit Satapada and Tampara
36. Madhya Heritage Development of Gwalior – Orchha – 89.82 2016-17
Pradesh Circuit Khajuraho – Chanderi – Bhimbetka 49. Puducherry Coastal Development of Dubrayapet – 58.44
2016-17 – Mandu Circuit Arikamedu – Veerampattinam –
37. Madhya Eco Circuit Development of Gandhisagar Dam- 93.76 2015-16 Chunnambar - Nallavadu/Narambai
Pradesh 2017-18 Mandleshwar Dam- Omkareshwar - Manapet- Kalapet - Puducherry
Dam- Indira Sagar Dam- Tawa Dam- - Yanam

Ministry of Tourism
Bargi Dam- Bheda Ghat- Bansagar 50. Puducherry Heritage Development of Franco- Tamil Village, 49.44
Dam- Ken River Circuit Karaikal, Mahe and Yanam
38. Maharashtra Coastal Development of Sindhudurg Coastal 19.06 2017-18
Circuit Circuit - Sagareshwar, Tarkarli, 51. Puducherry Spiritual Development of Spiritual Circuit in 34.96
2015-16 Vijaydurg (Beach & Creek), Mitbhav Circuit Puducherry
39. Maharashtra Spiritual Development of Waki- Adasa- 53.96 2017-18
32 Circuit Dhapewada- Paradsingha- 52. Punjab Heritage Development of Anandpur Sahib - 85.32 33
2018-19 Telankhandi- Girad Circuit Fatehgarh Sahib - Chamkaur Sahib
Annual Report 2024-25

40. Manipur North-East Development of Tourist Circuit in 72.23 2018-19 - Ferozpur - Khatkar Kalan – Kalanour
Circuit Manipur: Imphal- Khongjom - Patiala
2015-16 53. Rajasthan Desert Circuit Development of Sambhar Lake Town 50.01
41. Manipur Spiritual Development of Shri Govindajee 45.34 2015-16 and Other Destinations
Circuit Temple, Shri Bijoy Govindajee 54. Rajasthan Krishna Development of Govind Dev ji temple 75.80
2016-17 Temple – Shri Gopinath Temple – Shri Circui 2016-17 (Jaipur), Khatu Shyam Ji (Sikar) and
Bungshibodon Temple – Shri Kaina Nathdwara (Rajsamand)
Temple 55. Rajasthan Spiritual Development of Spiritual Circuit– 87.05
42. Meghalaya North East Development of Umium (Lake View), U 99.13 Circuit 'Development of Churu (Salasar Balaji)-
Circuit Lum Sohpetbneng-Mawdiangdiang – 2016-17 Jaipur (Shri Samodke Balaji, Ghatke
2016-17 Orchid Lake Resort Balaji, Bandheke Balaji)- Viratnagar
43. Meghalaya North East Development of West Khasi Hills 84.97 (Bijak, Jainnasiya, Ambika Temple)-
Circuit (Nongkhlaw- KremTirot – Khudoi Bharatpur (Kaman Region)- Dholpur
2018-19 & Kohmang Falls – Khri River- (Muchkund) - Mehndipur Balaji-
Mawthadraishan, Shillong), Jaintia Hills Chittorgarh (Sanwaliyaji)
(Krang Suri Falls- Shyrmang- Iooksi), 56. Rajasthan Heritage Development of Heritage Circuit 70.61
Garo Hills (Nokrek Reserve, Katta Beel, Circuit Development of Rajsamand
Siju Caves) 2017-18 (Kumbhalgarh Fort) - Jaipur
44. Mizoram North East Development of Thenzawl & South 92.26 (Facade Illumination in Jaipur and
Circuit Zote, District Serchhip and Reiek. Nahargarh Fort) -Jhalawar (Gagron
2015-16 Fort) - Chittorgarh (Chittorgarh
45. Mizoram Eco Circuit Development of Eco-Adventure 66.37 Fort) – Jaisalmer (Jaisalmer Fort) -
2016-17 Circuit Aizawl -Rawpuichhip – Hanumangarh (Gogamedi) - Udaipur
Khawhphawp – Lengpui – Chatlang- (Pratap Gaurav Kendra) - Dholpur
Sakawrhmuituaitlang - Muthee (Bagh-I-Nilofor and Purani Chawani)
– Beratlawng -Tuirial Airfield – - Nagaur (Meera Bai Smarak, Merta) -
Hmuifang Tonk (Sunehri Kothi)
 03/ Destination Development 03/ Destination Development

S. State/ Circuit / Name of the Project Amount S. State/ Circuit / Name of the Project Amount
No. UT Sanction Sanctioned No. UT Sanction Sanctioned
Year (` in crore) Year (` in crore)
57. Sikkim North East Development of Tourist Circuit linking 98.05 68. Uttar Spiritual Development of Bijnor- Meerut- 67.51
Circuit Rangpo (entry) – Rorathang- Aritar- Pradesh Circuit Kanpur- Kanpur Dehat-
2015-16 Phadamchen- Nathang-Sherathang- 2016-17 Banda- Ghazipur- Salempur-
Tsongmo- Gangtok-Phodong- Mangan- Ghosi- Balia- Ambedkar
Lachung-Yumthang- Lachen- Thangu- Nagar- Aligarh- Fatehpur- Deoria-
Gurudongmer- Mangan- Gangtok- Mahoba- Sonbhadra- Chandauli-
TuminLingee- Singtam (exit) Mishrikh- Bhadohi
58. Sikkim North East Development of Tourist Circuit Linking 95.32 69. Uttar Heritage Development of Kalinjar Fort 33.92
Circuit Singtam– Maka- Temi-BermoikTokel- Pradesh Circuit (Banda)- Maghar Dham (Sant Kabir
2016-17 Phongia- Namchi –Jorthang- Okharey- 2016-17 Nagar)- Chauri Chaura, Shaheed Sthal
Sombaria-Daramdin- Jorethang- Melli (Fatehpur)- Mahuar shaheed Sthal
(Exit) (Ghosi)- Shaheed Smarak (Meerut)

Ministry of Tourism
59. Tamil Nadu Coastal Development of (Chennai- 73.13 70. Uttar Ramayana Development of Ayodhya 127.21
Circuit Mamamallapuram – Rameshwaram – Pradesh Circuit
2016-17 Manpadu – Kanyakumari) 2017-18
60. Telangana Eco Circuit Development of Eco Tourism Circuit in 91.62 71. Uttar Spiritual Development of Jewar-Dadri- 12.03
2015-16 Mahaboobnagar district Pradesh Circuit Sikandrabad-Noida-Khurja-Banda
61. Telangana Tribal Circuit Development of Mulugu-Laknavaram- 79.87 2018-19
34 2016-17 Medavaram- Tadvai- Damaravi- 72. Uttar Spiritual Development of Gorakhnath Temple 18.30 35
Mallur- Bogatha Waterfalls Pradesh Circuit (Gorakhpur), Devipattan Temple
Annual Report 2024-25

62. Telangana Heritage Development of Qutub Shahi Heritage 96.90 2018-19 (Balrampur) and Vatvashni Temple
Circuit Park- Paigah Tombs- Hayat Bakshi (Domariyagunj)
2017-18 Mosque- Raymond's Tomb 73. Uttarakhand Eco Circuit Integrated Development of Eco- 69.17
63. Tripura North East Development of Agartala - Sipahijala 82.85 2015-16 Tourism, Adventure Sports, and
Circuit - Melaghar - Udaipur - Amarpur- Associated Tourism Related
2015-16 Tirthamukh- Mandirghat– Dumboor- Infrastructure for Development of
NarikelKunja- Gandachara– Ambassa Tehri Lake & Surroundings as New
64. Tripura North East Development of Surma Cherra- 44.83 Destination-District Tehri
Circuit Unakoti- Jampui Hills- Gunabati 74. Uttarakhand Heritage Integrated Development of Heritage 76.32
2018-19 - Bhunaneshwari- Neermahal- Circuit Circuit in Kumaon Region - Katarmal
Boxanagar- Chottakhola- Pilak- 2016-17 -Jogeshwar-Baijnath-Devidhura
Avangchaarra 75. West Bengal Coastal Development of Beach Circuit: 67.99
65. Uttar Buddhist Development of Srawasti, Kushinagar, 87.89 Circuit Udaipur- Digha- Shankarpur- Tajpur-
Pradesh Circuit & Kapilwastu 2015-16 Mandarmani- Fraserganj-Bakkhlai-
2016-17 Henry Island
66. Uttar Development of Chitrakoot and 69.45 76. - Wayside Development of Wayside Amenities in 15.07
Pradesh Shringverpur Amenities Uttar Pradesh and Bihar at Varanasi-
67. Uttar Spiritual Development of Ahar-Aligarh-Kasganj- 71.91 2018-19 Gaya; Kushinagar-Gaya- Kushinagar in
Pradesh Circuit Sarosi (Unnao)-Pratapgarh- Kausambi- collaboration with MoRTH
2016-17 Mirzapur-Gorakhpur-Domariyaganj- Total 5292.91
Basti-Barabanki-Azamgarh-Kairana-
Baghpat- Shahjahanpur
 03/ Destination Development 03/ Destination Development

3.1.2 Under the said scheme various components / facilities were developed in
the country at various destinations. The facilities for which funds were
sanctioned include a range of components such Convention Centers,
Log Huts, Cafeteria, Public Facilities, Tourist Facilitation Centers,
Souvenir shops, Cultural Centers, Interpretation Centre, Last Mile
Connectivity, Provision of Ramps at public places, Adventure Activities,
Facade beautification, Landscaping works (Hard & Soft), Parking, etc.

Ministry of Tourism
Eco Log Huts at Kanha National
Park (Sarhi), Madhya Pradesh

3.1.3 The Ministry of Tourism has revamped its Swadesh Darshan scheme
in the form of Swadesh Darshan 2.0 with the objective of creating
36 37
Sustainable and Responsible tourism destinations. In consultation with
Annual Report 2024-25

the State Governments / UT Administrations and in line with the scheme

guidelines, 29 projects have been sanctioned by the Ministry of Tourism
Light & Sound Show,
Mucchkund, Dholpur, Rajasthan during the financial year 2023-24 and further 5 more projects during
2024-25 (as of 20.12.2024) for development under Swadesh Darshan 2.0.
The details of the projects sanctioned are as under:

S. State Destination Name of the Sanctioned Date of

No. Experience Cost (` Cr.) Sanction
1. Andhra Araku- Borra Cave Experience 29.87 05-03-2024
Pradesh Lambasingi at Araku
2. Arunachal Nacho Unlock Nacho 14.02 05-03-2024
Pradesh Expedition
3. Arunachal Mechuka Mechuka Cultural 18.48 05-03-2024
Pradesh Haat
4. Arunachal Mechuka Mechuka Adventure 12.75 05-03-2024
Pradesh Park
5. Assam Kokrajhar Kokrajhar Wetland 26.67 05-03-2024
Experience
6. Assam Jorhat Reimagining 23.91 05-03-2024
Cinnamara Tea Estate
7. Goa Porvorim Porvorim Creek 23.56 20-08-2024
Experience
Tourist Interpretation Centre,
Sanchi, Madhya Pradesh
 03/ Destination Development 03/ Destination Development

S. State Destination Name of the Sanctioned Date of S. State Destination Name of the Sanctioned Date of
No. Experience Cost (` Cr.) Sanction No. Experience Cost (` Cr.) Sanction
8. Goa Colva Colva Beach 15.65 20-08-2024 28. Tamil Nadu Mamallapuram Immersive experience 30.02 29-02-2024
Experience at Shore Temple
9. Karnataka Hampi Setting up of ‘Traveller 26.30 29-02-2024 29. Telangana Bhongir Bhongir Fort 56.81 29-02-2024
nooks’ Experiential Zone
10. Karnataka Mysuru Tonga ride Heritage 4.12 29-02-2024 30. Telangana Ananathagiri Eco tourism zone at 38.00 05-03-2024
experience zone Ananathgiri forest
11. Karnataka Mysuru Ecological Experience 18.36 05-03-2024 31. Uttar Prayagraj Azad Park and Dekho 13.02 05-03-2024
Zone Pradesh Prayagraj Trail Exp
12. Kerala Kumarakom Kumarakom Bird 13.92 05-03-2024 32. Uttar Naimisaranya Vedic- wellness 15.94 05-03-2024
Sanctuary Experience Pradesh Experience
13. Ladakh Leh Julley Leh Biodiversity 24.89 05-03-2024 33. Uttarakhand Pithoragarh Rural Tourism Cluster 32.20 05-03-2024
Park Experience at Gunji

Ministry of Tourism
14. Ladakh Kargil Exploring LOC and 12.01 05-03-2024 34. Uttarakhand Champawat Tea Garden Experience 11.21 05-03-2024
Hundarman village Total Amount 793.20
Experience
15. Madhya Gwalior Phoolbagh Experience 16.73 29-02-2024
Pradesh Zone
16. Madhya Chitrakoot Spiritual experience at 27.21 05-03-2024
Pradesh Chitrakoot
38 39
17. Maharashtra Pune Shivsrushti Historical 76.22 21-09-2024
Theme Park- Phase 3
Annual Report 2024-25

18. Meghalaya Sohra Waterfall Trails 27.84 05-03-2024

Experience
19. Meghalaya Sohra Meghalayan Age Cave 32.45 04-03-2024
Experience
20. Nagaland Chumoukedima Eco-Tourism Exp 7.87 20-08-2024
at Chumoukedima
Exploring LOC and Hundarman village
viewpoint Experience, Leh Ladakh (Rendition)
21. Nagaland Chumoukedima Tribal Cultural 21.56 05-03-2024
Experience at Midway
Retreat
22. Puducherry Karaikal Karaikal beach and 20.29 05-03-2024
waterfront experience
23. Punjab Kapurthala Eco Tourism 20.06 05-03-2024
experience at Kanjli
wetland
24. Punjab Amritsar Border Tourism 25.90 20-08-2024
Experience at Attari
25. Rajasthan Bundi Spiritual Experience, 17.37 29-02-2024
Keshavraipatan
26. Sikkim Gyalshing Eco-Wellness 15.40 05-03-2024
Experience at Yuksom
Cluster
27. Sikkim Gangtok Gangtok Cultural 22.59 29-02-2024
Village
Tea Garden Experience,
Champawat, Uttarakhand (Rendition)
 03/ Destination Development 03/ Destination Development

Spiritual Experience at
Keshavraipatan, Bundi,

Ministry of Tourism
Rajasthan (Rendition)

Mechuka, Arunachal Pradesh

Cultural Haat Experience
(Rendition)

40 41
Annual Report 2024-25

Prayagraj, Uttar Pradesh, Dekho Prayagraj –

Kahaniyon ka Sehar (Rendition)

Johrat, Assam, Reimagining

Cinnamara Tea Estate (Rendition)
 03/ Destination Development 03/ Destination Development

Ministry of Tourism
Mawmluh Caves, Sohra,
Meghalaya (Rendition)
Bhongir, Telangana, Bhongir Fort
Experiential Zone (Rendition)

42 43
Annual Report 2024-25

Gangtok Cultural Village,

Gangtok, Sikkim (Rendition)

Borra Caves Experience, Araku-Lambasingi,

Andhra Pradesh (Rendition)
 03/ Destination Development 03/ Destination Development

Kumarakom Bird Sanctuary Experience,

Ministry of Tourism
Setting up of ‘Travelers Nook’, Kumarakom, Kerala (Rendition)
Hampi, Karnataka (Rendition)

44 45
Annual Report 2024-25

Phoolbagh Experience, Gwalior,

Madhya Pradesh (Rendition)

Heritage Experience Zone (Tonga Ride

Circuit), Mysuru, Karnataka (Rendition)
While the core component of the Scheme is to fund tourism and allied
infrastructure and tourism services, the larger objective of the scheme is to
accelerate growth of inbound and domestic tourism in the country.

3.1.4 The Scheme recognizes that developing a destination requires not only
hard infrastructure but soft interventions are equally important, which
will together equip the destination to provide a unique and satisfactory
experience to its visitors.
 03/ Destination Development 03/ Destination Development

3.1.5 The Scheme focuses on whole of Government approach and proposes S. No. Destination State/UT
convergences with various line Ministries and State Governments 5. Orchha Madhya Pradesh
to develop identified destinations. In order to ensure the successful 6. Nartiang Village Meghalaya

implementation of the Scheme and to work in synergy with other Central 7. Impur Village Nagaland
8. Rupnagar(Anandpur Sahib) Punjab
Ministries, a robust institutional framework has been formulated under
9. Kabi, Mangan Sikkim
the Scheme.
10. Rameswaram Island Tamil Nadu
11. Kainchidham Uttarakhand
3.1.6 The Ministry of Tourism has invited proposals for ‘Challenge Based
Destination Development’, a sub-scheme under Swadesh Darshan 2.0. C. Ecotourism and Amrit Dharohar Destinations
This sub-scheme aims for the holistic development of destinations to
S. No. Destination State/UT
enhance tourist experience across tourism value chain to transform
1. Bichom Dam Arunachal Pradesh
our tourist destinations as sustainable and responsible destinations. 2. Sivasagar Assam

Ministry of Tourism
Under this sub-scheme, the Ministry of Tourism has identified 42 3. Mayali Bagicha Chhattisgarh
destinations under 4 categories, the details of which are given below: 4. Mayem Village Goa
5. Thol Village Gujarat
A. Culture & Heritage Destinations 6. Udupi Karnataka
7. Mushkoh Village Ladakh
S. No. Destination State/UT
8. Lakshadweep Lakshadweep
46 1. Nagarjuna Sagar Andhra Pradesh 47
9. Doyang Reservior Nagaland
2. Bhagalpur Bihar
10. Kamareddy Telangana
Annual Report 2024-25

3. Saran Dist. (Sonepur Fair) Bihar

4. Kaza Himachal Pradesh
D. Vibrant Villages Program Destinations
5. Bidar Karnataka
6. Varkala Kerala S. No. Destination State/UT
7. Mandu Madhya Pradesh 1. Kibitho Arunachal Pradesh
8. Ahmednagar Maharashtra 2. Rakchham, Chhitkul Himachal Pradesh
9. Langthabal Konug Manipur 3. Gnathang Sikkim
10. Mawphlang Village Meghalaya 4. Jadung Uttarakhand
11. White Town Puducherry 5. Mana Village Uttarakhand
12. Ferozpur (Hussainiwala Border) Punjab
13. Thanjavur Tamil Nadu 3.2 PRASHAD
14. Nalgonda Telangana
15. Mahoba Uttar Pradesh
INTRODUCTION
16. Vadnagar Gujarat The ‘National Mission on Pilgrimage Rejuvenation and Spiritual, Augmentation
Drive’ (PRASAD) was launched by the Ministry of Tourism as a Central Sector
B. Spiritual Destinations Scheme with the objective of integrated development of identified pilgrimage
S. No. Destination State/UT destinations. The scheme aimed at creation of pilgrimage/spiritual tourism
1. Ahobilam Andhra Pradesh infrastructure development at the identified destinations.
2. Porbandar Gujarat
3. Ramrekha Dam Jharkhand In view of the decision taken by the Government for closure of HRIDAY scheme
4. Thalassery Kerala of the Ministry of Housing and Urban Development and for inclusion of projects
for development of Heritage destinations in PRASAD Scheme, the scheme
 03/ Destination Development 03/ Destination Development

guidelines have been modified and the nomenclature of the scheme has also • 3 projects namely “Development of Amarkantak”, “Development at Hazratbal
been changed from PRASAD to “National Mission on Pilgrimage Rejuvenation Shrine, Srinagar” & “Development of Jogulamba Devi Temple, Alampur”
and Spiritual, Heritage Augmentation Drive (PRASHAD)” in October 2017. were inaugurated on 7th March 2024 by the Hon’ble Prime Minister of India.

As on date, 48 projects have been sanctioned across 27 States/UTs under

YEARWISE PERFORMANCE OF THE SCHEME
PRASHAD Scheme. Since its launch in January 2015, projects worth
Year No. of Sanctioned Amount Released Amount
`1646.99 Crore have been sanctioned and a total amount of `1036.96 crore
Sanctioned Projects (In ` Crore) (In ` Crore)
has been released for these projects so far.
2015 8 171.22 41.72
2016 8 197.46 63.15
SCHEME OBJECTIVES 2017 5 186.58 130.09
2018 4 190.05 138.32
2019 3 99.58 131.70
2020 3 126.25 116.93

Ministry of Tourism
2021 6 252.25 134.85
2022 8 352.03 97.70
2023 1 45.71 122.37
2024 (till date) 2 41.79 60.13
Total 48 1646.99 1036.96

48 49
Project sanctioned under PRASHAD
Annual Report 2024-25

ACHIEVEMENTS

• 48 projects has been sanctioned in 27 States/UTs at the total sanctioned

cost of `1646.99 Cr.

• Till date an amount of `1036.96 Cr. has been released.

• 25 projects are physically complete, 22 projects are under implementation

and 1 project is under process of being dropped at the request of
State Government.

• 27 New sites have also been identified for development under the PRASHAD
Scheme in 18 States/UTs.
 03/ Destination Development 03/ Destination Development

State wise Details of Projects under PRASHAD Scheme State/UT S. No. Project Name Sanction Approved Amount Status
Year Cost Released
(` in crore)
14 Development of 2021-22 49.97 0.00 Project being
State/UT S. No. Project Name Sanction Approved Amount Status Pilgrim Plaza with dropped
Year Cost Released Queue management
1 Development of 2015-16 27.77 27.77 Project complex at Somnath
Gujarat
Pilgrim Amenities at Completed Gujarat
Amaravati 15 Development of 2022-23 50.00 10.54 Under
2 Development of 2017-18 43.08 43.08 Project Pilgrimage Facilities Implementation
Srisailam Temple Completed at Ambaji Temple
3 Development of 2022-23 54.04 13.69 Under 16 Development of Mata 2019-20 48.53 34.68 Under
Pilgrimage Implementation Mansa Devi Temple Implementation
Haryana
Amenities at Sri and Nada Saheb
Andhra
Varaha Lakshmi Gurudwara
Pradesh
Narsimha Swami Jammu and 17 Development at 2016-17 40.46 34.30 Under

Ministry of Tourism
Vari Devasthanam at Kashmir Hazratbal Shrine Implementation
Simhachalam 18 Development of Baba 2018-19 36.79 34.95 Project
Jharkhand
4 Development of 2024-25 25.33 - Under Baidya Nath Dham Completed
Pilgrimage Tourism Implementation 19 Development of 2023-24 45.71 0.00 Under
Infrastructure in Pilgrimage Implementation
Annavaram Temple Karnataka Amenities at Sri
50 Town Chamundeshwari 51
Arunachal 5 Development of 2020-21 37.88 21.95 Under Devi Temple
Annual Report 2024-25

Pradesh Parshuram Kund Implementation 20 Development at 2016-17 45.19 45.19 Project

Kerala
6 Development of 2015-16 29.80 29.80 Project Guruvayur Temple Completed
Assam Pilgrimage amenities Completed 21 Development of 2020-21 49.99 34.73 Under
at Kamakhya Temple Madhya Amarkantak Implementation
7 Development at 2015-16 29.62 29.62 Project Pradesh 22 Development of 2017-18 43.93 43.93 Project
Patna Sahib Completed Omkareshwar Completed
Bihar 8 Development of basic 2014-15 3.63 3.63 Project 23 Development of 2017-18 42.18 29.93 Under
facilities at Completed Maharashtra
Trimbakeshwar Implementation
Vishnupad temple 24 Development of 2020-21 29.29 24.92 Project
9 Development of 2020-21 48.44 32.13 Under Pilgrimage Completed
Pilgrimage amenities Implementation Facilitation at
Chhattisgarh
at Maa Bamleshwari Nongswalia Church,
Devi Temple Meghalaya
Nartiang Shakti
10 Development of Bom 2024-25 16.46 - Under Peeth, Aitnar Pool
Goa
Jesus Basilica Implementation and Charantala Kali
11 Development of 2016-17 13.08 10.46 Project Temple
Dwarka Completed 25 Development of 2022-23 44.89 13.18 Under
12 Development of 2016-17 45.36 45.36 Project Infrastructure for Implementation
Pilgrimage Completed Pilgrimage and
Mizoram
Gujarat Amenities at Heritage Tourism at
Somnath Chite Vang, Zuangtai,
13 Development of 2018-19 47.12 47.12 Project Reiek and Aizawl
Promenade at Completed
Somnath
 03/ Destination Development 03/ Destination Development

State/UT S. No. Project Name Sanction Approved Amount Status State/UT S. No. Project Name Sanction Approved Amount Status
Year Cost Released Year Cost Released
26 Development of 2018-19 25.20 21.33 Project 39 Development of 2015-16 18.73 18.73 Project
Pilgrimage Completed Varanasi – Phase –I Completed
Infrastructure at 40 Development of 2014-15 10.98 10.98 Project
Molungkimong, Mathura-Vrindavan Completed
Noksen Church, as Mega Tourist
Nagaland Aizuto, Wokha and Circuit (Ph-II)
Kohima 41 Development of 2017-18 9.02 9.02 Project
27 Development of 2022-23 18.18 10.91 Under River Cruise Tourism Completed
Pilgrimage Tourism Implementation Uttar at Varanasi
Infrastructure at Pradesh 42 Construction of 2014-15 9.36 9.36 Project
Zunheboto Tourist Facilitation Completed
28 Infrastructure 2014-15 50.00 10.00 Under Centre at Vrindavan
Odisha
Development at Puri Implementation 43 Development of 2017-18 44.60 31.77 Project

Ministry of Tourism
29 Development of 2015-16 6.40 6.40 Project Varanasi – Phase II Completed
Karuna Sagar Completed 44 Development of 2018-19 37.59 30.97 Project
Valmiki Sthal at Infrastructure Completed
Punjab
Amritsar facilities at
30 Development of 2021-22 31.57 17.49 Under Govardhan
Chamkaur Sahib Implementation 45 Integrated 2015-16 34.77 34.77 Project
52 31 Integrated 2015-16 32.64 26.11 Under Development Completed 53
Rajasthan Development Implementation of Kedarnath
Annual Report 2024-25

of Pushkar/Ajmer 46 Development of 2018-19 56.15 27.43 Under

32 Development of 2020-21 33.32 28.31 Under Infrastructure Implementation
Pilgrimage Implementation for Pilgrimage
Sikkim Facilitation at Four Uttarakhand Facilitation in
Patron Saints, Badrinath Ji Dham
Yuksom 47 Augmentation of 2021-22 54.36 10.22 Project
33 Development of 2016-17 13.99 13.99 Project Pilgrimage Completed
Kanchipuram Completed Infrastructure
Tamil nadu
34 Development of 2016-17 4.86 4.86 Project Facilities at Gangotri
Velankanni Completed and Yamunotri Dham
35 Development of 2020-21 38.90 33.07 Under 48 Development of 2016-17 30.03 23.39 Project
West Bengal
Jogulamba Devi Implementation Belur Math Completed
Temple Total 1646.99 1036.96
36 Development of 2022-23 62.00 12.82 Under
Pilgrimage and Implementation
List of New Identified Sites under PRASHAD Scheme
Heritage Tourism
Telengana Infrastructure Sr. No. State/ UTs Name of the Project
at Rudreshwara 1 Andhra Pradesh Vedagiri Lakshmi Narasimhawamy Temple, Nellore
(Ramappa) Temple District
37 Development of 2022-23 41.38 8.43 Under 2 Bihar Simariya Ghat, Begusarai District
Pilgrimage Implementation 3 Aami Mandir, Saran District
Infrastructure at
4 Chhattisgarh Kudargarh Temple, Surajpur District
Bhadrachalam
5 Gujarat Shri Nilkanth Mahadev Temple, Sunak, Mahesana
38 Development of 2020-21 34.43 25.62 Under
6 Himachal Pradesh Maa Chintpurni Temple, Una District
Tripura Tripura Implementation
Sundari Temple
 03/ Destination Development 03/ Destination Development

Sr. No. State/ UTs Name of the Project

7 Jammu & Kashmir Purmandal & Uttarbehni, Sambha District
8 Sri Renuka Yallamma Temple, Saudatti, Belagavi District
Karnataka
9 Papnash Temple, Bidar District
10 Shri Peetmbra Peetha, Datia District
Madhya Pradesh
11 Sanicharadev Temple, Morena District
12 Shri Ghrushneshwar Shivalaya, Aurangabad District
13 Maharashtra Tuljapur, Osmanabad district
14 Shri Kshetra Rajur, Ganpati Temple, Jalna District
Buddha Theme Park at Façade Illumination at Mata
15 Mizoram Vangchhia, Champhai District Sarnath, Uttar Pradesh Mansa Devi Temple, Haryana
Chausath Yogini Temple, Ranipur, Jharial,
16
Balangir district
Odisha
Maa Kichakeswari Temple in Kiching,
17
Mayurbhanj District

Ministry of Tourism
18 Puducherry Sri Dharbaranyeswarar Temple, Karaikal
19 Punjab Durgyana Temple, Amritsar District
20 Shri Karni Mata Mandir, Bikaner District
21 Rajasthan Malaseri Dungri
22 Sun Temple, Budhahita, Kota District
23 Tamil Nadu Navagriha Temple at 8 places
54 55
24 Telangana Balkampet Yellamma Temple, Hyderabad
Annual Report 2024-25

Shri Kali Mandir established by Adiguru Illumination works at Katalgarh Illumination works at
25 Sahib Gurudwara, Punjab Badrinath ji Dham, Uttarakhand
Uttar Pradesh Shankaracharya, Chowk, Lucknow
26 Pilgrimage sites of Braj
27 Uttarakhand Timmersian MahaDev (Devnath), Chamoli District

Photos of completed components under PRASHAD Scheme

Illumination works at Kusum Sarovar, Illumination works at Narmada Temple,

Govardhan, Uttar Pradesh Amarkantak, Madhya Pradesh

3.3 Assistance to Central Agencies for tourism infrastructure development:

Tourist Interpretation Centre Dhyana Buddha Site Development,
at Somnath, Gujarat Amaravati, Andhra Pradesh
Development of tourism infrastructure at tourism destinations could create
a critical mass for achieving its targeted objectives and other socioeconomic
benefits to the society. The holistic development of tourism infrastructure at
all important tourist destinations through Central Financial Assistance (CFA)
to the States/UTs may not be possible since, many of the potential destinations
 03/ Destination Development 03/ Destination Development

are under the jurisdictions/ control of Central Agencies like ASI, Railways, Port Sr. Name of Project Agency Sanction Amount Amount Status
Trusts in India, ITDC etc. and the overall development of places of tourist interest No. Date sanctioned Released
under their control may not be possible through their own resources and may Development of a Cochin Port 28-10-2016 9.01 8.26 Completed
Walkway/Promenade Trust
require convergence of resources, expertise and experience for maintenance and 9
on Willingdon Island,
management after development. In order to remove these shortcomings and to Cochin, Kerala
bring in the active participation of the Central Agencies, the tourist interest assets Central Financial Cochin Port 31-03-2017 21.41 19.12 Completed
owned by Central/State Governments/UT Administrations/Central Agencies Assistance for upgrading Trust
10
of Births & Backup area of
which have potential can be developed through Central Agency. Ernakulam Wharf

3.3.1 Details of projects to Central Agencies under the scheme Project for Up-gradation SAI 31-03-2017 24.64 12.32 Foreclosed
of Golf Course at SAI
“Assistance to Central Agencies for Tourism Infrastructure
11 Trivandrum Golf Club by
Development” the Sports Authority of
(` in crore) India

Ministry of Tourism
Sound and Light Show ITDC 16-10-2017 6.00 3.00 Foreclosed
Sr. Name of Project Agency Sanction Amount Amount Status
12 at Yadavindra Gardens,
No. Date sanctioned Released
Pinjore, Haryana.
Sound and Light Show at ITDC 25-06-2012 5.00 4.00 Foreclosed
1 Sound and Light Show ITDC 27-11-2017 7.08 3.54 Physically
Dal Lake (Nigeen Lake)
13 at Puttaparthy, Andhra Complete
Cruise Passenger Chennai 24-09-2012 17.24 17.24 Completed Pradesh
Facilities Centre in Port Trust
56 2 Up-gradation/ Mumbai 29-12-2017 12.50 12.50 Completed 57
the existing Passenger
modernization to Port Trust
Terminal at Chennai Port.
Annual Report 2024-25

14 International Cruise
Implementation of Multi ITDC 30-04-2013 5.00 2.24 Completed terminal at Indira Dock,
3 media/ Laser show at Mumbai.
Tilyar Lake
Illumination of three CPWD 21-12-2017 2.93 2.93 Completed
Construction of Aga Khan 04-03-2014 49.44 49.44 Completed monuments in Varanasi,
Interpretation Centre at Foundation Uttar Pradesh-
4 the World Heritage Site 1. Dashashwamedh
of Humayun's Tomb, New 15
Ghat to Darbhanga Ghat
Delhi. (stretch of 300 m)
Cruise Terminal Building Mormugao 24-06-2014 8.79 7.67 Completed 2. Tulsi Manas Mandir
5
at Mormugao Port Trust Port trust 3. Sarnath Museum
Sound & Light Show at ITDC 28-02-2015 7.75 6.20 Completed Infrastructural BSF 12-06-2018 13.12 10.29 Completed
6
Diu Fort, Diu 16 Development at JCP
Illumination of ITDC 28-02-2015 5.12 3.81 Completed Attari, Wagha Border
monuments in Varanasi/ Improvement of Mormugao 24-08-2018 13.16 6.58 Foreclosed
Sarnath (Dhamekh Stupa immigration facility Port trust
7 in SarnathChaukhandi 17 and deepening of
Stupa in Sarnath, Tomb existing cruise berth at
of Lalkan in Sarnath and Mormugao
Man Mahal in Banaras). Developing Cochin Port 12-12-2018 1.20 1.14 Completed
Development of Kanoji Mumbai 09-08-2016 15.00 15.00 Completed 18 infrastructure at Cochin Trust
8 Angre Lighthouse as a Port trust Port Cruise Terminal.
tourist Destination Creation of additional Cochin Port 12-12-2018 4.66 4.66 Completed
tourism facilities at Trust
19
the Cochin Port Trust
Walkway
 03/ Destination Development 03/ Destination Development

Sr. Name of Project Agency Sanction Amount Amount Status Sr. Name of Project Agency Sanction Amount Amount Status
No. Date sanctioned Released No. Date sanctioned Released
Construction of Visakha- 14-12-2018 38.50 29.91 Physically Development of WAPCOS 31-03-2021 39.94 30.57 Ongoing
Cruise-Cum-Costal patnam Complete Convention Centre and
30
Cargo Terminal at Port associated Infrastructure
20
Channel berth area Trust at Aizawl
in Outer Harbour of Development of Mormugao 10-09-2021 50.00 40.00 Ongoing
Visakhapatnam Port International and Port Trust
Restoration/ Renovation ASI 08-03-2019 23.02 22.50 Completed Domestic Cruse Terminal
31
of ‘Jallianwala Bagh and allied facilities at
Memorial’ & Additional Murmugao Port Trust,
21 work to be taken at Goa
Jallianwala Bagh National Upgradation/ Mumbai 20-12-2021 37.50 30.00 Ongoing
Memorial at Amritsar, Modernization to Port Trust
Punjab. 32 International Cruise

Ministry of Tourism
Sound and Light Show at ITDC 05-08-2019 14.04 6.85 Physically Terminal at Indira Dock,
22
(Purana Quila) Delhi Complete Mumbai Port Trust
Development of Cochin Port 13-12-2019 10.29 8.88 Completed Development of 22 view NHIDCL 11-10-2022 44.44 35.55 Ongoing
33
Additional infrastructure Trust points in Eastern State
23
in the new Cochin Port Development of Border BSF 05-07-2022 17.67 8.83 Ongoing
Trust Terminal Tourism at Shri Tanot
34
58 Illumination of Building NCSM 19-12-2019 3.80 3.04 Completed Complex, Jaisalmer 59
24 of National Gallery of Sector
Annual Report 2024-25

Modern Art Multimedia Laser Show BECIL 31-10-2022 50.00 40.90 Physically
Development & NCSM 26-12-2019 43.73 21.86 Foreclosed with Water Screen Complete
renovation of selected 35 and Musical Fountain
25
facilities of National at Sanjeevaiah Park,
Museum Hyderabad, Telangana
Development of Jetties IWAI 28-04-2020 28.03 7.01 Ongoing Design, Supply, BECIL 22-12-2022 11.79 9.43 Physically
at 9 main points Installation, Testing & Complete
of embarkation/ Commissioning of Digital
26
disembarkation of River 36 Multimedia Technology
Cruize on National Water and Lightings at
ways No. 1 & 2 Osmania Arts University,
Tourism Infrastructure ITDC 29-09-2020 23.15 10.08 Physically Hyderabad Telangana
at Beltaal Lake, Damoh, Complete Project ‘Major NCSM 27-03-2023 31.80 18.00 Ongoing
27
Madhya Pradesh by 37 Upgradation of National
ITDC. Science Centre
Sound & Light Show at ITDC 26-11-2020 23.21 7.65 Ongoing Installation of Musical ITDC 04-10-2023 9.25 0.92 Ongoing
Leh, Ladakh & Water Fountain & Water Screen
Screen Projection 38 Multimedia based
28
Multimedia Show at projection show at Nawal
Tourist Facilitation Sagar Lake, Bundi
Centre, Kargil, Ladakh Development of Light & ITDC 28-03-2024 47.12 4.71 Ongoing
3D visual projection NCSM 31-03-2021 6.16 4.64 Physically Sound and Multimedia
39
29 mapping of NGMA Complete Show at Rashtrapati
Building Bhawan
 03/ Destination Development 03/ Destination Development

Sr. Name of Project Agency Sanction Amount Amount Status Sr. Name of Project Amount Total Project
No. Date sanctioned Released No. Sanctioned Release Status
3D Mapping with Aqua BECIL 10-06-2024 5.99 0.59 Ongoing Jaipur Railway Station 4.88 3.9 Physically
7
Screen Projection and Complete
Sound Show at Buxar, Hyderabad Railway 4.41 3.52 Physically
40 8
Bihar and Dynamic Station Complete
Lighting & Motif at Ram 9 Nanded Railway Station 5.18 2.59 Foreclosed
Rekha Ghat, Bihar
Tirupati Railway Station 5.75 4.59 Physically
10
Complete
3.3.2 Joint development of tourist amenities by the Ministry of Railways Hospet Railway station 5.41 4.32 Physically
11
(MoR) and Ministry of Tourism (MoT) on 50:50 cost sharing basis Complete
12 Puri Railway Station 6.15 6.14 Completed
In accordance with the Railway Budget Announcement 2011-12 and with a Rameshwaram Railway 4.7 3.758 Ongoing
13
view to providing enhanced amenities and facilities for tourists,22 railway Station

Ministry of Tourism
stations were sanctioned for joint development of tourist amenities by the Aurangabad Railway 5.71 2.85 Foreclosed
14
Station
Ministry of Railways (MoR) and Ministry of Tourism (MoT) on 50:50 cost
Rampurhat Railway 3.48 1.74 Physically
sharing basis. These 22 projects have been sanctioned by the Ministry of 15
Station Complete
Tourism at a cost of Rs.108.54 crore as Ministry of Tourism’s share, year Tarakeshwar Railway 3.87 1.93 Ongoing
16
wise breakup of the same is given as under: - Station

60 (` in crore) Madurai Railway Station 4.48 3.56 Physically 61

17
Complete
Sr. Year No. of Projects Amount Amount
Annual Report 2024-25

Kamakhya Railway 4.96 4.02 Completed

No. Sanctioned Released 18
Station
1 2013-14 5 26.49 21.42
19 Guwahati Railway Station 4.99 4.34 Completed
2 2014-15 2 10.40 9.42
New Jalpaiguri Railway 4.55 2.27 Foreclosed
3 2016-17 5 26.90 21.17 20
Station
5 2017-18 4 17.76 10.28 Chittorgarh Railway 4.99 2.5 Ongoing
21
6 2018-19 3 14.43 11.92 Station
7 2019-20 2 9.54 4.77 Kurukshetra Railway 3.02 1.51 Foreclosed
22
8 2020-21 1 3.02 1.51 Station
Total 22 108.54 80.49
3.3.3 Other Railway Projects Sanctioned
Current Status of these projects are given as under: -
I. Manufacture of 3 Glass Top Coaches: Amount sanctioned and
(` in crore)
released `12.00 Crore.
Sr. Name of Project Amount Total Project o Vizag-Arakku Valley Vishakhapatnam, Andhra Pradesh.
No. Sanctioned Release Status
o Route Dadar-Madgaon, Mumbai to Goa
1 Amritsar Railway Station 5.84 4.68 Ongoing
Rai-Bareilly Railway 4.44 3.55 Foreclosed
o Quazigund- Baramullah, J&K
2
Station II. Development of 3 Railway Station under KRCL: Development
Thiruvananthapuram 5.98 4 Physically
3 of tourism infrastructure at Madgaon, Thivim and Karmali
Central station (TVC) Complete
4 Gaya Railway Station 5.18 4.14 Ongoing Railway stations sanctioned with a total cost of `25.00 Crore
Agra Cantt. Railway 5.05 5.05 Completed (fully funded by Ministry of Tourism), out of which `20 Crore have
5
Station been released till date.
6 Ajmer Railway Station 5.52 5.52 Completed
 03/ Destination Development 03/ Destination Development

III. Facade illumination of Kanchiguda Railway station heritage

building: - Facade illumination of Kanchiguda Railway station
heritage building with 100% financial assistance by Ministry
of Tourism sanctioned with total cost of `3.41 Crore. However,
the project was completed at a cost of `2.24 Crores.

Ministry of Tourism
62 63
Annual Report 2024-25
 04/ Strategy and Product Development 04/ Strategy and Product Development

04/

Strategy and
Product Development

Ministry of Tourism
64 Identification, diversification, development, and promotion of niche tourism products in 65

the country is the initiative of the Ministry to overcome the aspect of ‘seasonality’ and to
Annual Report 2024-25

promote India as a 365 days’ destination, to attract tourists with specific interest, and to
ensure repeat visits for the unique products in which India has a comparative advantage.
The following Niche Products have been identified by the Ministry of Tourism for
development and promotion:

• Adventure

• Meetings Incentives Conferences & Exhibitions (MICE)

• Eco and Sustainable Tourism

• Rural Tourism

• Cruise

• Medical and Wellness

• Golf

The Ministry of Tourism has established Boards, Task Forces, and Committees to
promote niche tourism products. Additionally, the Ministry has developed strategies
and guidelines to support these initiatives. For further details and documents,
please visit the Ministry of Tourism’s website (tourism.gov.in).

River Rafting, Rishikesh, Uttarakhand

 04/ Strategy and Product Development 04/ Strategy and Product Development

4.1 Adventure Tourism (ix) Specific strategies for adventure tourism

Adventure tourism is a type of niche tourism that involves exploration or travel to (x) Any other measures for growth of adventure tourism in the country.
remote, exotic, and possibly hostile areas. It often includes activities that require
• The Ministry of Tourism has issued voluntary guidelines outlining
physical exertion and a degree of risk, providing participants with a sense of
various activities categorized under land, water, and air-based tourism.
excitement and thrill. Adventure tourism encompasses a wide range of activities
These guidelines include Standard Operating Procedures (SOPs) for
and destinations, and it has become increasingly popular as people seek unique
compliance and reference.
and memorable experiences.
Marketing and Promotion
• The National Strategy for Adventure Tourism of Ministry of Tourism
• Jharkhand District Tourism officers training on Adventure Tourism
is aimed at positioning India as a preferred destination for adventure
tourism globally and identifies following strategic pillars for the Jharkhand Tourism in collaboration with Ministry of Tourism conducted
development of adventure tourism: a session in Knowledge Dissemination and Awareness Programme for

Ministry of Tourism
District Tourism Nodal Officer (DSO) & District Level Tourism Specialist
(i) State assessment, ranking and strategy
(DLTS). Ministry showcased the prospects of Adventure Tourism in India
(ii) Skills, capacity building and certification
and how the Ministry of Tourism is strategizing the development of
(iii) Marketing and promotion adventure tourism in the country.

(iv) Strengthening adventure tourism safety management framework • Department of Tourism, Government of Tamil Nadu
66 67
(v) National and State-level rescue and communication grid A brainstorming session hosted by Tamil Nadu Tourism on Strategizing
Annual Report 2024-25

the Future of Adventure Tourism in Tamil Nadu. Ministry of Tourism

(vi) Destination and Product Development
briefed the participants on the development & work undertaken for
(vii) Governance and Institutional Framework
promoting Adventure Tourism in India.
• A National Board for Adventure Tourism has been constituted under the
• On World Skydiving Day, the Honourable Minister of Tourism, Shri
Chairpersonship of Secretary (Tourism), comprising of representatives
Gajendra Singh Shekhawat inaugurated the new state-of-the-art
from identified Central Ministries/ organizations, State Governments/
skydiving aircraft.
UT Administrations and Industry Stakeholders. The Board shall guide
the operationalization and implementation of the strategy to promote
and develop adventure tourism in the Country covering:

(i) Detailed action plan and formulation of dedicated scheme

(ii) Certification Scheme

(iii) Safety guidelines

(iv) Capacity building, replication of national and global best practices

(v) Assessment of state policies and ranking

(vi) Marketing and promotion

(vii) Destination and product development

(viii) Private sector participation

 04/ Strategy and Product Development 04/ Strategy and Product Development

In a spectacular display of courage and enthusiasm, Hon’ble Minister • Wilderness First Aid (WFA) and CPR
of Tourism marked the occasion with a thrilling tandem skydive on the
• Leave No Trace (LNT) Principles
13th of July, 2024. This milestone event took place at Sky-high— India’s
• Sustainable Practices
premier and only civilian skydiving drop zone, strategically located at
the Narnaul Airstrip in Haryana. This historic jump not only highlights • Risk Management and Leadership
India’s commitment to promote adventure tourism but also marks a
Participants earned
significant milestone in the country’s aero sports sector.
internationally recognized
certifications, including
WFA, CPR, and LNT
Awareness, empowering
them with skills for safe and
sustainable operations. The

Ministry of Tourism
program concluded with the
Honorary Warden Pledge,
reaffirming commitments
to safety, sustainability,
and respect for nature and
68 69
communities.
Annual Report 2024-25

This milestone initiative reflects MoT’s vision of positioning India as a

The Responsible Adventure Tourism Guide (RATG) Courses
leader in responsible adventure tourism.
• The Ministry of Tourism is organizing the Responsible Adventure
4.2. Meeting Incentives Conferences and Exhibitions (MICE)
Tourism Guide Course (RATGC) through India Tourism offices in
• Meetings,Incentives,Conferences,and Exhibitions (MICE) is a specialized
collaboration with ATOAI. This course will equip guides with the
segment of the tourism industry that involves the planning and
knowledge and skills required to uphold the highest standards of
organization of various types of events and gatherings. Each component
safety, sustainability, and professionalism.
of MICE represents a different type of event, and together they contribute
• The Responsible Adventure Tourism Guide (RATG) Course in Chennai
significantly to the global tourism and hospitality sector.
from December 16th to 19th, 2024.
• Ministry of Tourism has launched a dedicated brand ‘Meet in India’ for
The Ministry of Tourism (MoT), in collaboration with the Adventure Tour
promoting India as a MICE destination. Various campaigns are being
Operators Association of India (ATOAI), India Tourism (South) Chennai
undertaken on social media platforms in partnership with the States and
Office, and the Indian Institute of Tourism and Travel Management
Industry. The Ministry has also launched ‘India Says I do’ campaign to
(IITTM), conducted the inaugural Responsible Adventure Tourism
promote India as a Wedding Destination.
Guide (RATG) Course in Chennai from December 16th to 19th, 2024.
• Ministry of Tourism participated in 14th Conventions India Conclave
Sponsored by MoT, the program highlights the Ministry’s commitment
with the theme of “Sustainable MICE: Empowering Events towards
to promoting safety, sustainability, and quality in adventure tourism.
5 trillion Economy” at Mahatma Mandir Convention & Exhibition
Hosted at the Institute of Hotel Management, Chennai, the four-day
Centre, Gandhinagar on December 7-9, 2023.
training program, led by the Hanifl Center, trained 31 adventure guides
from southern India. The curriculum included:
 04/ Strategy and Product Development 04/ Strategy and Product Development

4.3 Eco and Sustainable tourism Travel for Life Pledge for visitors and
residents
• Sustainable tourism considers
the economic, social, and The Travel for Life pledge promotes
environmental impacts of tourism, responsible tourism by encouraging visitors
addressing the needs of visitors, and residents to adopt eco-friendly practices,
industry,the environment,and host reduce environmental impact and develop
communities. Ecotourism, a form a culture of sustainability. The Travel for
of sustainable tourism, focuses on Life Certification program recognizes
responsible travel to natural areas businesses that adopt sustainable practices
to conserve the environment, in tourism, with standards designed to
preserve biodiversity, and benefit reduce environmental impact while
local communities. It aims to minimize tourism’s negative effects while enhancing community benefits.

Ministry of Tourism
offering educational and enriching experiences, guided by principles
Awareness Creation and promotion
like environmental conservation, biodiversity preservation, cultural
Awareness programs, capacity building programs, workshops, webinars etc.
awareness, and community inclusion.
were organized to promote Sustainable and Eco Tourism. The Ministry of Tourism
• In order to mainstream sustainability in the Indian tourism sector,
promotes Sustainable and Eco Tourism through its regular promotion activities,
70 the Ministry of Tourism launched the National Strategies for Eco and 71
websites, e-newsletters and dedicated social media handles.
Sustainable Tourism to position India as a preferred global destination
Annual Report 2024-25

“Alternative Livelihood Programme (ALP) for people residing close to Bhitarkanika

for sustainable and responsible tourism.
National Park and Chilika Lake, 2024,organized by Ministry of Tourism in
Travel for LiFE - A Program for Tourism Sector under Mission LiFE
collaboration with MoEFCC Under ‘Amrit Dharohar’ capacity-building scheme.”
Mission LiFE (Lifestyle for Environment), envisioned by Hon’ble Prime Minister of India
Shri Narendra Modi is a global mass movement led by India urging individuals and
communities to act for the protection of the environment against the effects of climate
change. Ministry of Tourism launched ‘Travel
for LiFE’ (TFL) program under Mission LiFE
to bring large-scale behavioural change
amongst tourists and tourism businesses, to
inculcate sustainable practices for protection
of the environment and local culture. The
Travel for LiFE (TFL) program envisages to
mainstream sustainability into the tourism sector
towards developing a sustainable, responsible
and resilient tourism sector. Recognizing
and preserving a destination’s unique culture, heritage, and traditions is vital
for sustainable tourism. Tourists can be encouraged to actively participate in
preserving local culture through affirmative actions which can be integrated into
discussions on promoting cultural sustainability.
 04/ Strategy and Product Development 04/ Strategy and Product Development

Conservation SOP’S & Visitor Management Programme 2024, at Rushikulya, Ganjam Roadmaps for the development of Rural Tourism and Rural Homestays in India
District of Odisha, jointly organized by WWF-India and Ministry of Tourism. with the vision to leverage this latent potential and forge a dynamic, responsible
and sustainable tourism environment in the rural areas of India.

Ministry of Tourism
Capacity-building training programme for local youth from critical conservation
Deomali - Ajmer, Rajasthan Kumarakom - Kottayam, Kerala
sites of coastal Odisha, 2024, jointly organized by WWF-India and Ministry of Tourism.

72 73
Annual Report 2024-25

4.4 Rural Tourism

Rural tourism can immensely contribute to development of local economies

and boosting employment. The villages are also repositories of the country’s
culture, tradition, crafts, heritage and agri-practices. Developing and promoting
these local products through tourism can generate income and jobs in rural Craft from Nirmal Village - Telengana

areas and empower local communities, while fulfilling the vision of Hon’ble
Prime Minister for an ‘Aatmanirbhar Bharat’. Amid increasing global
demand for experiential tourism, Rural Tourism offers an opportunity to invite
tourists to visit the villages for an immersive escape into the abundant and
unique experiences of rural India. Recognizing the immense potential of Rural
Tourism in the country, Ministry of Tourism formulated National Strategies and
 04/ Strategy and Product Development 04/ Strategy and Product Development

Initiatives under Rural Tourism Participation in UNWTO ‘Best Tourism Villages’ initiative

Best Tourism Village Competition The Ministry of Tourism participates in the United Nations World Tourism Organization’s
(UNWTO) ‘Best Tourism Villages’ initiative, which is an important avenue for India
In line with the national strategy, the Best Tourism Village Competition was launched
to showcase its initiatives in sustainability, conservation and rural tourism. The
by the Ministry in 2023, to honour villages that best exemplifies a tourism destination
villages selected by UNWTO are members of the Best Tourism Villages Network.
with renowned cultural and natural assets, preserves and promotes community-based
The main benefits of the Network for its members include being part of a large
values, goods, and lifestyles, and has a clear commitment to sustainability in all
international network on rural tourism, learning and sharing their best experiences and
its aspects - economic, social, and environmental - with the overarching goal of making
getting known globally and being featured as case studies in UN Tourism policy documents
tourism one of the drivers of positive change, development, and community well-being.
and guidelines. In the 2021 edition, Pochampally in Telangana was recognized as Best
The competition has induced the feeling of competitiveness among the villages and
Tourism Village. In 2022, Khonoma in Nagaland was selected for the upgrade programme
encourages them to work towards increasing their appeal among global rural tourism
of UN Tourism. In 2023, Dhordo village in Kutch Gujarat was selected as Best Tourism
destinations by showcasing India’s diverse cultural heritage, traditional lifestyles,
Village and Madla Village in Madhya Pradesh was selected for the upgrade programme.

Ministry of Tourism
and age-old customs. Along with increased awareness and demand for sustainable and
In 2024, Dhudmaras, Chhattisgarh has been selected for the upgrade program.
responsible travel, this will also help in ensuring that the benefits of tourism reach the
rural areas. In two editions of the competition conducted in 2023 and 2024, 71 villages
in India were selected as Best Tourism Villages. Capacity-building programs were
organized through technical sessions and workshops, addressing key challenges such as
74 connectivity, marketing, and digital infrastructure. Familiarization visits were organized 75
to winning villages highlighting best practices and community engagement models.
Annual Report 2024-25

Dhudmaras Village - Bastar, Chhattisgarh

Minicoy- Lakshadweep District-Lakshadweep

Chitrakote - Bastar, Chhattisgarh

 04/ Strategy and Product Development 04/ Strategy and Product Development

Ministry of Tourism
Bandora - North Goa, Goa Knowledge Dissemination and Awareness Programme for District Tourism
Nodal Officer (DSO) & District Level Tourism Specialist (DLTS) for Jharkhand Tourism

Awareness creation and promotion

A FAM trip for the Nationally recognised villages was conducted in collaboration with
Awareness programs, capacity building programs, workshops, webinars and experience States
sharing visits are organized among the States/ UTs, industry and village stakeholders
76 77
to promote Rural Tourism and Rural Homestays. The Ministry of Tourism promotes
Annual Report 2024-25

Rural tourism through its regular promotion activities and also through its websites,
e-newsletters and social media.

Reiek Village, Mizoram

Kadalundi - Kozhikode, Kerala

UNWTO FAM Trip to Khonoma Village, Nagaland

Kanthalloor Village, Kerala

 04/ Strategy and Product Development 04/ Strategy and Product Development

(iii) Enable digitalization by setting up Online Medical Value Travel (MVT)

Portal

(iv) Enhancement of accessibility for Medical Value Travel

(v) Promoting Wellness Tourism

(vi) Governance and Institutional Framework

4.7 Golf Tourism

Ministry of Tourism has framed guidelines for extending financial support for
promotion of golf tourism. The Ministry invites Expressions of Interest (EOI)
Sarmoli Village, Uttarakhand Dawar Village, Jammu & Kashmir from the Golf Clubs, Golf Event Managers, State Governments/
UT Administrations, approved Tour Operators/ approved Travel Agents and
4.5 Cruise Tourism Corporate Houses seeking financial support from Ministry of Tourism for

Ministry of Tourism
Ministry of Tourism also provides financial assistance to State Governments/UT Golf Events, Golf Shows, Golf Promotional Workshops/ Events/
Administrations and Central Government Agencies for development of tourism Annual Meetings/ Seminars eligible for financial support, with a view
including Cruise Tourism and Cruising along rivers, under the scheme for to promote Golf Tourism to and/or within India under Incredible India brand
‘Assistance to Central Agencies for Tourism Infrastructure development’. as well as to provide an opportunity for these events to use the association
with the Incredible India brand to achieve international standards.
78 Ministry of Tourism participated in Seatrade Cruise Global 2024, Miami, USA 79
Applications received through EOI are evaluated by the India Golf Tourism
from 8th April to 12th April 2024. The four-day exhibition served as the largest
Annual Report 2024-25

Committee (IGTC) headed by Secretary (T) in its meetings held from

event within the cruise ship industry worldwide. The delegation held extensive
time to time.
discussion with stakeholders of global cruise business covering entire gamut
of cruise industry including Cruise Lines, Ports, Destinations, Tour Operators,
Associations, CLIA, Seatrade, etc.

Task Force on Cruise Tourism

The coastline of the country and its inland waterways have enormous potential to
develop cruise tourism, both international and domestic. To harness this, a Task
Force has been constituted with Secretary (Tourism) as Chairman and Secretary
(Shipping) as Co- chairman. The Task Force consists of representatives from
ports, Ministry of Health, Ministry of Home Affairs, Ministry of External Affairs,
Customs Department, CISF, Coastal States, etc.

4.6 Medical and Wellness Tourism

In order to boost Medical Tourism in the country, the Ministry of Tourism has
formulated a National Strategy and Roadmap for Medical and Wellness Tourism.
The Strategy has identified the following key pillars:

(i) Develop a brand for India as a wellness destination

(ii) Strengthen the ecosystem for medical and wellness tourism

 05/ Marketing and Promotion 05/ Marketing and Promotion

05/

Marketing and
Promotion

Ministry of Tourism
80 5.1 Marketing & Promotion (Domestic) 81
Annual Report 2024-25

Ministry of Tourism promotes tourism in the country in a holistic manner.

It releases domestic and international print, electronic and online media
campaigns under the ‘Incredible India’ brand-line, to promote various tourism
destinations and products of the country. It also organizes and extends support
to tourism related events, produces brochures, leaflets, maps, films, CDs, etc. on
various themes and destinations, provides financial assistance to tourism service
providers for undertaking promotional activities etc. The following section gives
details of promotional activities undertaken in the domestic on social media
during the year 2024.

5.1.1. Event / Exhibitions

5.1.1.1 Major Events of the Ministry of Tourism

Bharat Parv 2024: Bharat Parv 2024 was organized by Ministry

of Tourism at the Lawns and Gyan Path in front of Red Fort,
Delhi as part of the Republic Day Celebrations from
23rd – 31st January 2024.

The highlights of the mega event are the Republic Day Parade
tableaux, dynamic cultural performances by the Zonal Cultural
Centers and engaging presentations by cultural troupes from
various States and Union Territories, food stalls representing

Kathakali, Kerala
 05/ Marketing and Promotion 05/ Marketing and Promotion

all the States and UTs, handicraft and handloom display and
enthusiastic performances by the Armed Forces Band.

Ministry of Tourism
Rajasthan and Federation of Indian Chambers of Commerce and
Industry (FICCI) organized the ‘Wed in India’ expo alongside the
82 83
Great India Travel at Jaipur on 5th May 2024.
Annual Report 2024-25

26 Central Ministries and Departments showcased citizen

The event was attended by approximately 250 pax which included
centric schemes and initiatives of the Government such as
foreign and domestic wedding planners, State Governments,
Mission Life, One District One Product, Viksit Bharat, Nari Shakti,
media, international and domestic tour operators, and event
Ek Bharat Shreshtha Bharat. An experiential zone through
management companies.
latest technology has also been setup to promote Dekho Apna
Desh. Additionally, the event featured a Food Court with stalls The event had panel discussions focusing on India’s

offering delectable delicacies representing the diverse culinary preparedness and opportunities for making India a preferred

traditions of different States and UTs in India. To enhance wedding destination, challenges faced by the wedding planners

the cultural experience, a Pan-India Crafts Bazaar was set up, while organising weddings in India, support required by the

featuring handicraft and handloom stalls, adding to the richness wedding planners from the Govt., case studies on successful

and vibrancy of the overall showcase. Thematic Pavilions of weddings being organised in India. During the event, the experts

more than 30 States/UTs have also been setup to showcase had discuss India’s preparedness and opportunities for making

diverse tourist attractions of the country. Cultural performances India a wedding destination.

by various Delhi based regional cultural associations have been Incredible India Exhibition during “46th Session of World
organized. The Parva has promoted Vocal for Local by the way of Heritage Committee Meeting”: The 46th Session of the
local artisans across the country taking part in this by displaying World Heritage Committee was held from 21st to 31st July 2024
and selling their products. at Bharat Mandapam in New Delhi. The event was attended by

Wed In India (5th -7th May 2024): The Ministry of Tourism approximately 2,500 delegates from around 195 countries.

in collaboration with Department of Tourism, Government of The Ministry of Tourism has set up the “Incredible India”
exhibition for the delegates of World Heritage Committee
 05/ Marketing and Promotion 05/ Marketing and Promotion

Meeting, at Hall No. 14, Bharat Mandapam, New Delhi. The Foundation. The excursions were well received by the delegates
exhibition aimed to highlight India’s rich cultural heritage, and approximately 1000 delegates undertook this excursion
ancient civilization, grand history, geographical diversity, during the aforesaid meeting.
tourist destinations, and modern advancements in information
Students from Central Institutes of Hotel Management, Indian
technology and infrastructure delegates. This exhibition
Culinary Institutes and Indian Institute of Tourism and Travel
was a collaborative effort involving 10 central ministries and
Management were assigned to assist and guide delegates from
departments, along with all 36 States and Union Territories,
various countries throughout the conference. These students
exemplifying a whole-of-government approach. It was divided
received specialized training to effectively lead their respective
into nine zones, each representing one of the five regions of
delegations through the exhibition.
India. These zones featured 3D installations, booths for states and
During the last five days, the exhibition was opened to Secretaries
union territories, and live demonstrations of local handlooms
and officials of the Government of India and stakeholders from
and handicrafts. Artisans and officials, dressed in traditional

Ministry of Tourism
the travel, tourism, and hospitality industries. Additionally,
attire, showcased the country’s rich diversity. Each region had a
visit for students from Yuva Tourism Clubs were organized to
dedicated entrance displaying its unique architecture, and the
the exhibition to enhance their knowledge and deepen their
states and union territories presented their tourism offerings.
understanding of India.
Tribal crafts and GI handicrafts were demonstrated and sold,
highlighting India’s rich agricultural tradition with a selection World Tourism Day – 27th September, 2024:- The Ministry
84 of “One District One Product” (ODOP) items available in the of Tourism celebrated World Tourism Day with the theme 85

shopping area. The exhibition housed 30 shops selling products “Tourism and Peace.” The event was graced by the Vice
Annual Report 2024-25

from across the country. President of India, Shri Jagdeep Dhankhar who emphasised
the importance of achieving excellence in hospitality and
The Ministry of Tourism has also organized various excursion
service. He highlighted India’s transformation with world-class
tours for the delegates to showcase heritage sites in and around
infrastructure, doubling of airports, and enhanced connectivity,
Delhi, in partnership with Delhi Tourism and the Aga Khan
 05/ Marketing and Promotion 05/ Marketing and Promotion

which will significantly impact tourism. Shri Dhankhar also This year, a total of 991 applications were received from 30
stressed tourism’s role in economic growth, cultural exchange, States and UTs, out of which 36 villages were recognized as
and community development. The following initiatives were winners across 8 categories of the Best Tourism Villages
launched during the event: competition 2024.

• Paryatan Mitra and Paryatan Didi were piloted in six tourist • Incredible India Content Hub and Digital Portal: The
destinations across India: Orchha (Madhya Pradesh), revamped Incredible India digital portal Incredible India
Gandikota (Andhra Pradesh), Bodh Gaya (Bihar), Aizawl Content Hub was launched.
(Mizoram), Jodhpur (Rajasthan), and Sri Vijaya Puram
• Launch of Handbook for States/UTs to grant Industry
(Andaman & Nicobar Islands). The program aims to elevate
Status to Tourism & Hospitality Sector.
the overall experience for tourists in destinations by
Mysuru Sangeetha Sugandha Festival - 2024 – The Mysuru
having them meet ‘tourist-friendly’ people like cab driver,
Sangeetha Sugandha Festival 2024, held from November 8th
hotel staff etc. have been trained to transform into proud

Ministry of Tourism
to 10th at the Karnataka State Open University Convocation
Ambassadors and storytellers for their destination. Special
Hall in Mysuru, celebrated Karnataka’s rich musical heritage
emphasis is being placed on training women and youth
and cultural diversity. Organized by the Ministry of Tourism
to develop innovative tourism products and experiences
in collaboration with the Ministry of Culture and the Sangeet
such as heritage walks, food and craft tours, nature treks,
Natak Akademi, the event sought to position Mysuru as a
homestays, and other destination-specific offerings.
86 premier destination for cultural tourism while showcasing the 87
• Best Tourism Village Winners: Best Tourism Villages
region’s vibrant musical traditions, including a special focus on
Annual Report 2024-25

Competition was introduced in 2023. The focus was to

the timeless Dasa traditions.
identify and recognize villages which preserve and promote
The festival featured performances by 135 artists, predominantly
cultural and natural assets through community-based
showcasing Kannada compositions, with a significant portion
values and commitment to sustainability in all aspects.
dedicated to the Dasa Sahitya tradition. Compositions by
Purandaradasa, Kanakadasa, and other saint poets were
rendered with devotion, offering audiences a spiritual journey
 05/ Marketing and Promotion 05/ Marketing and Promotion

through music. These performances underscored the enduring discussions, food demonstrations, cultural evenings, live music,
relevance of Dasa traditions in Karnataka’s cultural identity. a North East Bazaar, and technical visits to significant sites
such as Charaideo Moidam (newest and 43rd UNESCO World
The festival successfully highlighted Karnataka’s diverse
Heritage Site of India), Kaziranga National Park (Celebrates
cultural tapestry, with a spotlight on the profound influence
50 years as National Park), Hathikuli Tea Estate, and the
of the Dasa tradition. It attracted a wide audience and fostered
Orchid and Biodiversity Park. It also engaged international
collaboration between artists, craftsmen, and tourism
stakeholders. The live-streamed performances expanded the
event’s reach, connecting global audiences to Karnataka’s
artistic and spiritual legacy.

International Tourism Mart (ITM) - 2024 :- The 12th edition

of International Tourism Mart (ITM) was held from November

Ministry of Tourism
26th to 29th, 2024, in Kaziranga, Assam. ITM is an annual event
organized by the Ministry of Tourism designed to highlight
the tourism potential of the North Eastern region for both
domestic and international audiences.

This year, the above event has been attended by approx.

88 450 participants which include international and domestic students who are studying in the North Eastern region and 89

tour operators, hoteliers and homestay owners, tourism service influencers all across the globe providing them with first hand
Annual Report 2024-25

providers, influencers and opinion makers, senior officials insights into the area’s rich culture.
from the Government of India and State Governments,
‘Krishnaveni Sangeetha Neerajanam 2024’ :- The Krishnaveni
Media and International students etc.
Sangeetha Neerajanam 2024, a three-day festival held from
The three-day Mart featured a variety of activities, including 6th to 8th December in Vijayawada, Andhra Pradesh, celebrated
presentations by state governments, B2B meetings, panel the rich heritage of Carnatic music and Telugu culture.
Organized by the Ministry of Tourism in collaboration with
the Ministries of Culture and Textiles, and the Government of
Andhra Pradesh, the festival aimed to position Andhra Pradesh
as a premier cultural tourism destination.

The primary objective was to showcase the state’s vibrant

musical traditions, support local artisans and performers, and
foster a deeper appreciation for Andhra Pradesh’s cultural
identity among the youth. It also sought to inspire a connection
with Carnatic music and promote Andhra Pradesh as a leading
destination for cultural tourism.

The event featured 35 performances by 193 artists at

three iconic venues—Tummalapalli Kshetrayya Kalakshetra
Auditorium, Durga Ghat, and Kanaka Durga Temple. These
 05/ Marketing and Promotion 05/ Marketing and Promotion

performances celebrated Telugu composers and included Yuva Tourism Club: - Following the direction of the Hon’ble
Nagaswaram, Harikatha, Pancharatna Kritis, and more, Prime Minister of India, the Ministry of Tourism launched the
providing a comprehensive experience of Andhra Pradesh’s “YUVA Tourism Club” campaign. This initiative aims to cultivate
musical legacy. interest, awareness, and a sense of responsibility towards
India’s natural and cultural heritage among children and
A special heritage showcase highlighted GI-tagged handicrafts
youth. With India’s youthful population being a major force
and handlooms such as Mangalagiri Cotton, Uppada Jamdani,
in innovation, entrepreneurship, and diversity, these clubs
and Kondapalli Toys, supporting local artisans and promoting
are crucial for educating and engaging young minds in
their craftsmanship. Additionally, the Indian Culinary Institute,
tourism. Over 35000 plus clubs have been established in
Tirupati, curated authentic Andhra cuisine, offering visitors a
schools, colleges, and institutes, organizing competitions and
taste of the region’s culinary richness.
activities to nurture young ambassadors who will promote
The Krishnaveni Sangeetha Neerajanam 2024 successfully
tourism, appreciate cultural heritage, and advocate responsible

Ministry of Tourism
combined music, craft, and culinary heritage, enriching the
and sustainable tourism practices.
cultural landscape while supporting local communities. It set a
Ek Bharat Shrestha Bharat: The Ministry organizes various
benchmark for future cultural tourism initiatives, exemplifying
tourism promotional activities like road shows, Fam trips, B2B
the Ministry’s commitment to preserving and promoting India’s
Meetings, Quiz programmes, webinars to promote Ek Bharat
intangible heritage.
Shrestha Bharat.
90 91
5.1.2 Development of e brochures/ collaterals / creatives / films
Annual Report 2024-25

With an objective of promoting India as a holistic destination, Ministry

of Tourism has been developing creatives on various themes for
wider publicity and dissemination in language speaking markets for
promoting the thematic tourism products of the country.

To amplify the reach and promote the various tourism products &
destinations of India. Ministry has developed various Print, Outdoor
and Digital creatives including e brochures/ print creatives such as: -

a. 7 Print creatives were developed on the mega festival of Bharat

Parv held from 23rd – 31st January at Red Fort Lawns New Delhi
amplifying the Ek Bharat Shreshtha Bharat message. The print
creatives were also used for releasing advertisements in dailies
and newspapers in Delhi NCR.
Activities of Ministry of Tourism Regional Offices: The
Ministry of Tourism has 20 Domestic India Tourism Offices b. Print Ad for Transformation through Tourism.
all over the country. These offices handle matters relating
c. Development of creatives for International Day of Yoga.
to implementation of Government of India programs and
d. Branding of IMEX, Frankfurt, World Travel Market, London
policies for promotion of tourism in their respective regions in
coordination with State Tourism Departments & stakeholders. e. Development of digital creatives for Sentiment tracker.
The Domestic Offices Division coordinates work related to
f. Development of brochure ‘India’s Timeless Treasures’ and planner
activities and functioning of domestic offices.
for 46th World Heritage Committee Meeting.
 05/ Marketing and Promotion 05/ Marketing and Promotion

g. Development of creatives for Dekho Apna Desh People’s Choice iv. The initiatives and infrastructure projects of Ministry of Tourism
poll for outdoor, print and digital format. under various Schemes such as NIDHI, SAATHI, Swadesh Darshan&
PRASHAD were duly highlighted and amplified throughout the
h. Development of creatives for Swachhta Campaign.
year.
i. Development of digital creatives for International Tourism Mart,
A sustained social media outreach program through the SM handles
Kaziranga.
of Ministry of Tourism has resulted in an increase of followers and
j. Develoment of creatives and Brochure for Mahakumbh
engagements.
k. Development of Leaflet for Chalo India
@ tourismgoi – as on 31st December 2024
l. Logos developed for Chalo India, Swachhta Prahri
X (formerly Twitter) - 386.2 K followers
5.1.3 Branding Activities s
Facebook – 226 K followers
a) On the occasion of the mega festival ‘Bharat Parv’ held in connection

Ministry of Tourism
Instagram – 183 K followers
with the Republic Day celebrations from 23rd to 31st January,
5.1.5 Domestic Promotion and Publicity including Hospitality (DPPH)
Ministry released print advertisements in newspapers in NCR and
Scheme
branding of the event.
• Domestic tourism plays an important role in the overall development
b) Ministry of Tourism Release Advertisement on 07th March for
of the tourism sector in India.
92 Tranformation through Tourism. 93
• Ministry of Tourism undertakes various promotional activities
c) Ministry of Tourism released an outdoor campaign through Bureau
Annual Report 2024-25

for the promotion of Domestic Tourism and with the objective of

of Communication for promotion of Dekho Apna Desh People’s
increasing Domestic Tourist Visits.
Choice poll.
• These activities are primarily aimed at increasing awareness about
d) Ministry of Tourism released print ad for PAN india for Dekho Apna
tourism destinations and products, promoting tourism within
Desh Poll
the country with focus on priority areas like the North East and
5.1.4 Social Media Promotion
Jammu & Kashmir.
i. Social Media promotions were undertaken by Ministry of Tourism,
• Spreading Social Awareness messages and promoting events which
on @tourismgoi and @yuvatourism handle. @tourismgoi has
have the potential for attracting tourists.
accounts on 05 different social media platforms viz Facebook, X
5.1.6 Utsav Portal
(formerly Twitter), Instagram and YouTube while @yuvatourism
has accounts on 4 handles. The Utsav Portal website, a digital initiative developed and launched by
the Ministry of Tourism, aims to showcase all the events, festivals and
ii. Extensive promotion & publicity key initiatives of the Government
live darshans across India to promote different regions of the country
pertaining to the tourism sector, has been promoted through the
as popular tourist destinations worldwide. This portal showcases the
social media channels of the Ministry of Tourism.
month-wise and State wise calendar contents on festivals, Events and
iii. Social Media promotion was undertaken of diverse initiatives
Online Pooja/Aarti. The UTSAV portal was launched by Shri G. Kishan
undertaken by Ministry of Tourism and its regional offices to
Reddy, Hon’ble Union Minister (Tourism, Culture & DONER), on the
promote tourism products and themes such as Heritage Tourism,
inaugural day of ‘Amrit Samagam Conference’, held on 12-13 April 2022
Adventure Tourism, Sustainable Tourism, Fairs and Festivals etc.
in New Delhi. The Portal may be accessed on https://utsav.gov.in/. The
 05/ Marketing and Promotion 05/ Marketing and Promotion

portal now comprises information on more than 1196 events, festivals multiple organizations, including the Ministry of Tourism,
and more than 55 live darshans across 28 States and 8 UTs along with Archaeological Survey of India, Ministry of Culture and others.
detailed attractions. The website is dynamic and constantly evolving
The Incredible India Digital Portal is a tourist-centric, one-stop digital
with additional new information about all the upcoming events, festivals,
solution designed to enhance the travel experience for visitors to
and exhibitions, updated periodically. The Utsav portal will also have the
India. The revamped portal offers essential information and services to
official social media links, official websites, brochures, contact details of
travellers at every stage of their journey, from discovery and research to
the organizing committee and the details of how to reach the destination
planning, booking, travelling, and return.
through the air, rail and roadways conveniently, thus establishing a
The revamped portal offers a wealth of information on destinations,
better contact with the tourists and aiding the visitors in planning their
attractions, crafts, festivals, travel diaries, itineraries, and more, utilizing
trip to these destinations. The immersive experience-based content is
multimedia content such as videos, images, and digital maps. The
provisioned on the website under various categories like Art & Culture,
platform’s ‘Book Your Travel’ feature provides booking facility for flights,
Spiritual, Music, Seasonal, Culinary, Dance, Sports & Adventure, Harvest

Ministry of Tourism
hotels, cabs, buses, and monuments, thereby enhancing accessibility for
and Expo & Exhibitions. There is a section that lists the major festivals
travellers. Additionally, an AI-powered chatbot functions as a virtual
celebrated in India to ensure that international and domestic travelers
assistant to answer queries and provide real-time information to
can plan their trips for these festivals well in advance. The website aims
travellers. Other features include weather information, tour operator
at showcasing the beauty of India, the land of festivals, in a global arena
details, currency converter, airport information, visa-guide, and more.
by aiding travelers with compelling, relevant, and contextualized digital
94 experiences enhancing tourism awareness, attraction and multiplying 5.1.8 Dekho Apna Desh People’s Choice 95

the travelling opportunities.

Annual Report 2024-25

The Ministry of Tourism developed the first-ever nation-wide IP

5.1.7 Incredible India Website (Intellectual Property), ‘Dekho Apna Desh, People’s Choice 2024’ to
understand the pulse of ‘Bharat ki Janta’.
Ministry of Tourism, Government of India, on the occasion of World
Tourism Day, on 27th September, 2024 launched the Incredible The initiative was launched by the Hon’ble Prime Minister
India Content Hub on the revamped Incredible India digital portal Narendra Modi, on 7th March 2024 in Srinagar.
(www.incredibleindia.gov.in). The Incredible India Content Hub is
a comprehensive digital repository, featuring a rich collection of
high-quality images, films, brochures, and newsletters related to
tourism in India. This repository is intended for the use of a diverse
range of stakeholders, including tour operators, journalists, students,
researchers, film makers, authors, influencers, content creators,
government officials, and ambassadors.

The Content Hub, which is part of the new Incredible India digital portal
intends to make it easy and convenient for travel trade (travel media,
tour operators, travel agents) across the globe to access everything they
might need on Incredible India at one place, so that they can amplify
Incredible India in all their marketing and promotional efforts. The
Content Hub has around 5,000 content assets currently. The content
available on the repository is a product of a collaborative effort by
 05/ Marketing and Promotion 05/ Marketing and Promotion

The aim of this nation-wide poll was to engage with citizens to identify • SMS and WhatsApp Campaigns: Direct messages each on SMS
most preferred tourist attractions and understand tourist perceptions and WhatsApp were sent to targeted demographics, providing
across 5 tourism categories - Spiritual, Cultural & Heritage, Nature & updates, reminders, and calls to action that invite personal
Wildlife, Adventure, and others. Besides the four main categories, the engagement and participation in the initiative.
‘other’ category is where one can vote for their personal favourites and
Celebrity and Influencer Support:
help uncover hidden tourism gems in the form of unexplored tourism
Notable figures, including Hon’ble Prime Minister, Hon’ble Ministers, Hon’ble
attractions and destinations like Vibrant Border Villages, Wellness
Secretaries, Ministries and Government Associations Anand Mahindra,
Tourism, Wedding Tourism etc.
Anupam Kher, Hema Malini, and Kailash Kher, have lent their voices to the
The campaign was launched in 2 phases, as follows: -
campaign. They have personally voted and shared their experiences on social
Phase 1: 14th March-15th October 2024 through MyGov in long format media, amplifying the initiative’s reach and credibility. By showcasing their
mode under 5 different categories. support, these influencers motivate their followers to participate, fostering a

Ministry of Tourism
community of advocates for domestic tourism.
• A dedicated portal https://innovateindia.mygov.in/dekho-apna-
desh/, wherein users voted across categories (Spiritual, Cultural
& Heritage, Nature & Wildlife Adventure, Other (open category)
through their mobile number or Email ID respectively.

Multichannel Media Outreach:

96 97
• Online Campaigns: Engaging content was disseminated through
Annual Report 2024-25

various digital platforms, including official websites, highlighting

destinations and experiences that embody the spirit of “Dekho
Apna Desh.”

• Print Media: Advertisements were launched through Bureau

of Outreach in leading newspapers PAN India with aim to reach
traditional audiences, providing insights into the initiative and
inspiring readers to participate.

• Social Media Engagement: Active campaigns across platforms like

Facebook, Twitter, Instagram, and LinkedIn was designed to engage
users.

• Creative posts, stories, and interactive content such as polls and

quizzes encourage participation and sharing were shared with State
Govts.

• Outdoor Advertising: To increase visibility and awareness of

the initiative, promoting local attractions and events; Outdoor
campaign was undertaken through Bureau of Outreach.
 05/ Marketing and Promotion 05/ Marketing and Promotion

Phase 2: 11th November 2024 onwards through NIC in three question short Assistance for Organizing fairs / festivals/ tourism related events:
format mode and DAD School Contest. The Ministry of Tourism extends financial support of upto `80 lakh per
State and `50 lakh per UT under the Domestic Publicity and Promotion
Between November 15th and December 15th, 2024, 5 lakh students from
including Hospitality Scheme for organizing fairs/festivals/tourism
Kendriya Vidyalaya (KV) and Navodaya Vidyalaya (NV) Schools across the
related events. A total of `279.49 Lakh has been released to various
Nation created handwritten tourism brochures for Dekho Apna Desh. On the
States/UTs for organizing fairs and festivals in the year 2024-25.
closing date 2000 handwritten brochures were received.

Details of Amount released under Fairs & Festival

of DPPH Scheme in the year 2024-25
(` in lakhs)

Sl. State Name of festival Amount released

No.

Ministry of Tourism
1 Haryana Surajkund Mela 2022-23 30.00
2 Uttar Firozabad Mahotsav 25.00
Pradesh Hathras Mohotsav 25.00
3 Meghalaya Nongkrem Dance Festival 25.00
4 Tripura Neermahal Festival 9.80
Diwali festival 9.55
98 Chabimura festival 3.00 99
5 Nagaland Autumn festival 10.00
Annual Report 2024-25

Cuisine Music Festival at Naga Heritage 25.00

Village, Kisama
6 TamilNadu Indian Dance Festival 25.00
7 Madhya Narmada Mahotsav2023-2024 67.12
Pradesh Jal Mahotsav 2023-2024
Gandhi Sagar Floating Festival 2023-2024
8 Uttarakhand International Yoga Festival 25.00
Total 279.49

5.2 Marketing & Promotion (International)

The Ministry of Tourism promotes India as a preferred tourism destination in

various overseas tourist generating source markets to increase India’s share
of the global tourism market. These objectives are met through an integrated
marketing and promotional strategy, and a synergized campaign in association
with the Travel Trade, State Governments and Indian Missions overseas.

5.2.1 Chalo India Initiative

In order to increase the foreign tourist inflow to the country, post

Covid with the re-introduction of international flights to India,
5.00 lakh gratis e tourist visas to India were announced to
promote inbound tourism to the country. Hon’ble Prime Minister,
 05/ Marketing and Promotion 05/ Marketing and Promotion

Shri Narendra Modi during several of his visits, has given the clarion 5.2.2 Participation in International Travel Fairs and Exhibitions during
call to the Indian diaspora to become Incredible India ambassadors and the period January 2024 to December 2024.
encourage five of their non Indian friends to visit India.
The Ministry of Tourism participated in the major international Travel
Based on the clarion call of Hon’ble Prime Minister and in order to Fairs and Exhibitions in important tourist generating markets the
take a step further, Chalo India initiative was launched on world over as well as in emerging and potential markets to showcase
7th March 2024, amongst several other initiatives and projects, in and promote the tourism products of the country. These included the
which it was decided to launch a referral program for the Indian following:
diaspora members through a Chalo India portal in which each diaspora
i. Arabian Travel Mart (ATM) Dubai 2024
member could register themselves on the portal and receive a referral
Ministry of Tourism, Government of India participated in
code. The campaign has been launched in the spirit of Jan Bhagidari
Arabian Travel Mart or ATM-Dubai 2024 which was held from
for an Atulya and Viksit Bharat.
6th to 9th May’2024. The event marks a significant step in

Ministry of Tourism
strengthening India’s presence in the tourism and travel market of
Middle East and North Africa.

Incredible India pavilion was Inaugurated by Counsel General of

India to Dubai. The Indian delegation comprised representation
from all verticals including tour operators, luxury hotels, wellness
100 101
resorts, and the Indian Railway Catering and Tourism Corporation,
Annual Report 2024-25

India is poised to showcase itself as a 365-day destination.

ii. IMEX, Frankfurt

Ministry of Tourism, Government of India participated in IMEX,

Frankfurt from 14th-16th May’2024. The Ministry of Tourism
showcase the strengths of India as a leading MICE destination to the
global market and to act as a catalyst to bring forth greater number
of Conferences and Conventions to be hosted in the country.

iii. Pacific Asia Travel Association (PATA) Mart 2024

In consultation with Ministry of Home Affairs and Ministry of
External Affairs, a firm promotional campaign for popularizing Ministry of Tourism participated in Pacific Asia Travel Association
and promoting the Chalo India campaign was freezed with the (PATA) Mart 2024 hiring space of 108 sq.mtr. Incredible India
development of an Audio Visual, promotional brochure, QR code pavilion was tastefully constructed showcasing the varied tourism
for the initiative. 1.00 lakh gratis e tourist-visa to the foreigners products and experience offered by India. The event was held
visiting India under the Chalo India referral program, till at the Queen Sirikit National Convention Centre (QSNCC) in
31st March 2025, was also announced by Hon`ble Minister of Tourism Bangkok from 27th to 29th August’2024.
in an event held on the sidelines of Ministry`s participation at
The Incredible India Pavilion was inaugurated by H.E. Nagesh
World Travel Market, London in November 2024.
Singh, Ambassador of India to Thailand, who interacted with tour
operators and hoteliers from India participating from the India
Pavilion, promoting our diverse tourism offerings.
 05/ Marketing and Promotion 05/ Marketing and Promotion

iv. IFTM Top Resa, Paris vi. ITB Asia, SINGAPORE

Ministry of Tourism participated in prestigious Top Resa event Ministry of Tourism, Government of India participated in one of
which was held in Paris from September 17th to 19th, 2024 along the important international travel exhibitions of ASEAN region ITB
with Several state tourism departments such as Rajasthan, Uttar Singapore from 23-25 October’2024.
Pradesh, Tamil Nadu, Karnataka, and Madhya Pradesh and 26 travel
The ‘Incredible India’ pavilion was inaugurated by Deputy High
companies. The Ministry of Tourism, Govt. of India showcased
Commissioner of India to Singapore. Incredible India pavilion,
India’s wonders at Top Resa in Paris. The 3-day event was inaugurated
along with industry stakeholders and the Indian Railways
by H.E. Mr. Jawed Ashraf, Ambassador of India to France.
Catering and Tourism Corporation (IRCTC) showcased various
products and services while actively engaging in productive
interactions through B2B and B2C meetings with potential
clients and partners to boost travel and tourism in India.

Ministry of Tourism
vii. World Travel Market (WTM) London

The Ministry of Tourism, Government of India participated

at World Travel Market (WTM) London, held from
5th – 7th November, 2024 at Excel London. Ministry participated
with a delegation of almost 50 stakeholders including State
102 103
Governments, inbound tour operators, airlines, hoteliers from
Annual Report 2024-25

the Indian travel industry to showcase India’s vibrant cultural

v. JATA, Tokyo

The Ministry of Tourism participated in JATA Tourism Expo from

September 26th to 29th 2024, where state governments including
Delhi, Jammu and Kashmir, Bihar and private stakeholder
participated under Incredible India Pavilion. The 4 days’ event
was an opportunity to showcase the potential of India as a 360
days’ destination. Ministry participated at JATA Tourism Expo as a
“Partner Country”.

Incredible India pavilion was inaugurated by Deputy Chief of

Mission along with Indian delegation led by officials of Ministry
of Tourism, state governments and Indian tour operators. Several
B2B meetings were held and India showcased various cultural
performances at the event which attracted the attention of other
pavilions and visitors.
 05/ Marketing and Promotion 05/ Marketing and Promotion

conferences and conventions. The Ministry has identified MICE

as a niche sector to address the issue of seasonality and showcase
India as a 365-days destination. The theme of IBTM World 2024
is People. Power. Potential. Ministry of Tourism aims to showcase
the MICE (meetings, incentives, conferences and events) products
and services of the country to meetings and events professionals
across the globe through this platform.

The Incredible India Pavilion was inaugurated by Consul General,

Consulate General of India, Barcelona, Spain in the presence of
officials from the Ministry of Tourism and Indian Mission, along
with the prominent MICE stakeholders of the country.

Ministry of Tourism
5.2.3 Hospitality Scheme

i. Ministry of Tourism facilitated the four member motorcyclists

diversity and the vast range of tourism products and immersive
group “Rota de Gama” from Portugal on the occasion of the 500th
experiences. The India Pavilion at WTM 2024 showcased
anniversary of Vasco da Gama, the famous Portuguese traveller
the India’s rich kaleidoscope of cultures, languages,
who visited India in 15th Century. The bikers group travelled to Diu,
and traditions, each contributing not only to its rich tourism
104 Daman,Goa and Kochi from 27th April to 13th May’2024 highlighting 105
landscape but also the gamut of niche tourism experiences
the focus on India`s coastal shoreline to be abiding hotspot.
Annual Report 2024-25

such as spiritual & wellness, wedding, adventure, ecotourism

and gourmet. The focus of this year`s India pavilion is MICE, ii. Ministry of Tourism organized a Familiarization trip to Ms. Mayo
Maha kumbh and Wedding Tourism. Murasaki from Japan to visit the royal state of India “Rangilo
Rajasthan”. During 6-days & 5-nights visit from 24th to 29th
The Ministry of Tourism in collaboration with High Commission
July’2024, Ms. Mayo travelled from the Pink City Jaipur to lake city
of India in the U.K hosted the ‘Chalo India’ – cultural evening at
Udaipur with the heritage journey to the blue city Jodhpur.
the historic ‘Cutty Sark’ – a UNECO heritage. The Hon’ble Minister
for Tourism Shri Gajendra Singh Shekhawat was present at the Ms. Mayo is well known social media influencer from Japan who
said event to lead the whole campaign. This exclusive event was has actually millions of followers on YouTube, Instagram and
designed to celebrate the vibrancy of Indian culture, heritage, Facebook kind of prominent social media platforms.
and hospitality, while promoting the Ministry’s new initiative, iii. Ministry of Tourism organized a familiarization trip to Mr. Rafael
“Chalo India.” The invitees included Indian Diaspora in UK, Magalhaes, renowned travel writer from Brazil. Mr. Rafael stayed
Local Media, Foreign Tour Operators, Influencers, in the historical city of Agra from 15th to 17th October’2024.
State Governments and others stakeholders.
iv. ITM Kaziranga: Marketing & Promotion (International) Division
viii. IBTM Barcelona 2024 facilitated 23 International Buyers/Tour Operators/Travel Agents
Ministry of Tourism, Government of India participated in IBTM, and 15 International Social Media Influencers to participate in
one of the leading global travel exhibitions on MICE (Meetings, International Tourism Mart (ITM) which was held in Kaziranga
Incentives, Conferences and Exhibitions), held at Barcelona from Assam from 26th to 29th November’2024. The guests from
19th – 21st November, 2024. The participation at the exhibition is across the world were also given post ITM fam trips to Assam,
aimed at promoting India as a potential destination for hosting Arunachal and Meghalaya.
 05/ Marketing and Promotion 05/ Marketing and Promotion

5.2.4 Engagement with ICCR

In collaboration with Indian Council of Cultural Relations

(ICCR), Ministry of Tourism participated in the 2nd edition of Exit
Engagement Evening (E3) event organized in three cities namely
Kolkata on 20th June’2024, Shillong (for Shillong & Guwahati)
on 21st June’2024 and Lucknow on 29th June’2024. The events
were organized with the aim of facilitating foreign students staying
in touch with India and also contributing in promoting specific
collaboration with Indian organizations/Institutions including
Yoga/Ayush/Tourism in their countries.

Ministry of Tourism
106 107
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 06/ International Cooperation 06/ International Cooperation

06/

International
Cooperation

Ministry of Tourism
108 The International Cooperation division of the Ministry of Tourism is actively involved 109

in consultations and negotiations with various international organizations such as

Annual Report 2024-25

United Nations World Tourism Organization (UNWTO), Association of South East

Asian Nations (ASEAN) and South Asian Association for Regional Cooperation (SAARC),
BIMSTEC (Bay of Bengal Initiative for Multi-Sectoral Technical and
Economic Cooperation), IBSA (India, Brazil, South Africa), BRICS (Brazil, Russia, India,
China, and South Africa), SCO (Shanghai Cooperation Organisation), G-20 among
others. These interactions are designed to enhance global ties within realms of tourism.
The engagements also aim to establish Agreements / Memorandum of
Understanding (MoU) for bilateral/multilateral cooperation in the field of tourism.
Currently, there are 47 valid MoU’s in place as a result of these efforts.

6.1 Important Events and Activities in year 2024

6.1.1 Shanghai Cooperation Organisation (SCO)

The ten member countries (China, Russia, Kazakhstan, Kyrgyzstan,

Tajikistan, Uzbekistan, India, Pakistan, Iran and Belarus) of the Shanghai
Cooperation Organisation (SCO) represent around 42 percent of
the world’s population and 20 percent of the global GDP. There is an
immense tourism potential in the region which can be promoted by
increasing awareness of the shared culture between SCO countries. The

Muttom Beach. Kanyakumari, Tamil Nadu

 06/ International Cooperation 06/ International Cooperation

total cultural heritage of the SCO member states, observers and partners i. 26th ASEAN-India Senior Officials’ Meeting: The Ministry of
includes 207 UNESCO World Heritage Sites. Tourism, Govt. of India attended the 26th ASEAN-India Senior
Officials’ Meeting on April 16th, 2024 via virtual mode. The key
India assumed the SCO Presidency in 2023 with a focus on the recovery of
Objectives of the meeting were: Strengthening ASEAN-India
the sector caused by the pandemic, along with defining policies needed
Tourism Cooperation, enhance connectivity, promote Sustainable
to ensure the relaunch of sustainable and resilient growth among the
Tourism practices, encourage cultural exchanges and People-
member countries. Throughout India’s term of presidency, numerous
to People ties, expand collaboration in education and training.
initiatives and undertakings were carried out.
The proposed activities and initiatives from the Indian side were:
In 2024, India actively engaged in tourism cooperation within the
tourism cooperation projects, improved connectivity, promotion
SCO framework through several key meetings. On January 15, officials
campaigns, sustainability focus, Cruise Tourism Development.
from Ministry of Tourism attended a virtual Expert Working Group
ii. On July 11, 2024, the 32nd ASEAN-India Tourism Working Group
Meeting, where SCO member states discussed a draft Joint Action Plan
Meeting, hosted virtually by Myanmar, focused on strengthening

Ministry of Tourism
for 2024-2025, proposed by Kazakhstan, aimed at advancing tourism
tourism ties between ASEAN and India. India commended
collaboration. Subsequently, on February 19, another virtual meeting
Myanmar for hosting the meeting and underscored the importance
took place, led by Tajikistan, focusing on further refinements to the
of enhancing bilateral tourism cooperation. Key discussions
draft plan. The final adoption of the SCO Joint Action Plan 2024-25
included sustainable tourism practices, capacity building, crisis
occurred during the Meeting of Heads of Tourism Administrations on
communication and promoting cruise tourism. India highlighted
110 May 22-23, 2024 attended by the Additional Secretary (Tourism), 111
its initiatives like “Travel for LiFE” and its commitment to tourism
marking a significant step forward in regional tourism cooperation
Annual Report 2024-25

infrastructure development. The meeting concluded with India’s

among SCO nations.
appreciation for the participants’ contributions and a commitment
6.1.2 ASEAN (ASSOCIATION OF SOUTH EAST ASIAN NATIONS)
to furthering ASEAN-India tourism collaboration.
ASEAN was established with the basic aim of accelerating the economic
iii. It has been decided to celebrate 2025 as the ASEAN India Year
growth, social progress and cultural development in the region. It
of Tourism, which was declared by Hon`ble Prime Minister
consists of 10 member countries, namely Brunei Darussalam, Cambodia,
during the 21st ASEAN India Summit held at LAo PDR on
Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand
10th October 2024.
and Vietnam. India presently holds the position of strategic partner.
6.1.3 UNWTO (UNITED NATIONS WORLD TOURISM ORGANISATION)
ASEAN is an important source market for India and therefore India’s
United Nations World Tourism Organization with a total membership of
tourism product has been actively promoted in this market through the
160 countries is a specialized multilateral agency of the United Nations
Incredible India campaign and other promotional and marketing events.
for Tourism. India has been a member of UNWTO since 1975. India has
India sees immense potential for tourism generation from the ASEAN
been repeatedly elected as one of the members of the Executive Council
region due to geographical proximity and good connectivity with most of
which is a governing board of UNWTO and comprises 35 members.
the ASEAN member countries. The Ministry of Tourism is making special
India is also a member of the important committees on UNWTO namely
efforts to promote tourism to India in the ASEAN market. The Ministry
Programme and Budget Committee, Committee on Statistics and
signed an MoU on ASEAN-India Tourism Cooperation in January 2012
Committee on Matters Related to Affiliate Membership. The Ministry
in Indonesia during the 3rd India ASEAN Tourism Ministers meeting.
of Tourism represents the Commission for South Asia (comprising
Under the framework of this MoU regular interactions are held at
9 countries) in the Executive Council and different committees.
the senior officer level (twice a year) and tourism ministers’ level
(once a year).
 06/ International Cooperation 06/ International Cooperation

i. The Ministry of Tourism attended the UN Tourism Conference on 6.1.4 G20

Empowerment of Women in Tourism in Asia and the Pacific held in
i. Under Brazil’s G20 Presidency, the first G20 Tourism Working
Bali, Indonesia from 2-4 May 2024.
Group meeting was held virtually on February 28-29, 2024, with the
iii. The Ministry of Tourism attended the UNWTO 121st Executive participation of officials from Ministry of Tourism. Additionally,
Council Online Preparatory Information Session on 10-11th June Director (IC) represented the Ministry of Tourism at an Inter-
2024, Barcelona, Spain. The Committee reviewed all the submitted Ministerial meeting on April 28, 2024, chaired by OSD (G20) and
documents and recommended to the Executive Council that they Sous Sherpa of India, where key tourism priorities were presented.
be approved. The Committee also supported the reform of the Among them, the G20 Tourism Dashboard, established during
election of the members of the Programme and Budget Committee, India’s G20 Presidency with UNWTO, emerged as a comprehensive
as proposed by the Secretary-General for reasons of efficiency and online platform to consolidate and promote G20 initiatives aimed
clarity. at advancing Sustainable Development Goals (SDGs) through
tourism. It aggregates the Goa Roadmap—a framework centered

Ministry of Tourism
iv. In association with UNWTO, Ministry of Tourism has developed
on five priority areas: Green Tourism, Digitalization, Skills,
the G20 SDG Dashboard - www.tourism4sdgs.org which has been
Tourism MSMEs, and Destination Management—alongside
developed with the support of India`s G20 Presidency to showcase
survey results, case studies, and best practices from G20 nations,
the Goa Roadmap. The UNWTO is responsible for uploading
fostering knowledge exchange and collaboration. Another
sustainable tourism case studies from across the world which would
critical focus, Travel for LiFE (TFL), aims to instill sustainable
112 form a part of the best practices for the world. The Dashboard has 113
tourism practices by encouraging tourists and businesses to
received appreciation from the Brazilian Presidency as one of the
Annual Report 2024-25

align with nature-friendly practices, ensuring the development

key takeaways. The dashboard consolidates G20 tourism efforts
of a sustainable, responsible, and resilient tourism sector.
and will serve as a repository for case studies and initiatives of the
G 20 countries to achieve SDGs through tourism. ii. Ministry of Tourism officials represented by Director General
(Tourism) attended the 3rd Tourism Working Group (TWG)
v. Ministry of Tourism, Government of India participated in World
Meeting held in Rio de Janeiro from June 30 to July 1, 2024.
Tourism Day celebrations which were held in Tbilisi, Georgia from
Significant discussions were held during the 3rd TWG to finalize
26 to 28 September 2024, organized by UN Tourism.
Report 1A, 1B and Report 2.
vi. Ministry participated in the 122nd session of the Executive Council
a. Report 1A highlighted the progress and challenges faced by
of the UN World Tourism Organization (UNWTO) in Cartagena de
G20 countries in sustainable tourism, emphasizing the need
Indias, Colombia, held from 13th - 15th November, 2024. The meeting
for continued international cooperation.
was attended by the Additional Secretary, M/o Tourism. This
significant engagement highlighted India’s active role in global b. Report 1B focused on the Statistical Framework for
tourism policymaking and collaboration with member nations to Measuring the Sustainability of Tourism (SF-MST) and
address sectoral challenges and opportunities. India’s participation advocated for greater international support to enhance
reinforced its commitment to advancing sustainable and inclusive tourism data accuracy.
tourism, showcasing its efforts and vision on an international
c. Report 2 identified challenges in the training of tourism
platform.
professionals and recommended expanding educational
programs and international cooperation.
 06/ International Cooperation 06/ International Cooperation

G20 3rd Tourism Working Group

(TWG) Meeting held in Rio de Janeiro G20 Tourism Ministers Meeting

Ministry of Tourism
iii. Hon’ble Minister of Tourism Shri Gajendra Singh Shekhawat, v. Hon`ble Minister of Tourism held the following several
represented India at the G20 Tourism Ministers Meeting while bilateral meetings with his counterparts on the side-lines of G20
Director General (Tourism) attended the 4th TWG Meeting in meetings on 20 – 21 Sept 2024.
Belém, Brazil (September 19-21, 2024). The Minister highlighted the
114 a) Brazil: Discussed direct flight connectivity, visa facilitation for 115
contribution made by the Indian Presidency towards attaining
Indians, tourism cooperation framework and a potential MoU
Annual Report 2024-25

the Sustainable Development Goals (SDGs) by 2030 and

renewal.
development of the Goa Roadmap towards that end. During the
G20 Tourism Ministers Meeting on September 21, HMT underscored
India’s key priorities, including Green Tourism, the G20 Dashboard
for best practices, skilling, MSME support, and effective destination
management while also expressing appreciation for Brazil’s
G20 leadership and continued commitment of India during
South Africa’s upcoming Presidency.

iv. Hon`ble Minister also addressed the UN Tourism Ministerial

Dialogue, highlighting tourism’s economic impact and India’s
Travel for LiFE initiative under Mission LiFE to encourage
sustainable tourism practices. At the WTTC Forum on Public-Private
Dialogue on Tourism, HMT emphasized India’s achievements in
Bilateral meeting between India and Brazil
hospitality education and skilling initiatives.

b) Singapore: Emphasized tourism and hospitality educational

exchanges; discussed events for the India-Singapore diplomatic
anniversary.
 06/ International Cooperation 06/ International Cooperation

Bilateral meeting between India and Singapore Bilateral meeting between India and Spain

Ministry of Tourism
c) Saudi Arabia: Explored collaboration in sustainable tourism, f) UAE: Expressed shared commitment to sustainable tourism and
cultural preservation, hospitality training and support for 3-star UAE’s interest in Indian aviation investment.
hotel development.

116 117
Annual Report 2024-25

Bilateral meeting between India and UAE

Bilateral meeting between India and Saudi Arabia

g) South Africa: Focused on restoring direct flights, e-visa facilitation,

d) Czech Republic: Discussed enhancing tourist flow, mutual and potential 90-day visa waiver; proposed easing visa processes
invitations to tourism events and strengthening tourism ties. with tour operator support.
e) Spain: Considered direct flights, MICE event support, and
assistance for India’s participation in FITUR.
 06/ International Cooperation 06/ International Cooperation

Bilateral meeting between

India and South Africa G-7 Tourism Minister’s Meeting

Ministry of Tourism
6.1.5 G7 6.1.6 BRICS

Shri Suresh Gopi, Minister of State for Tourism, represented BRICS is an intergovernmental organization comprising Brazil, Russia,
India at the G7 Tourism Ministers’ Meeting in Florence, Italy, India, China, South Africa, Egypt, Ethiopia, Iran, Indonesia, and the
118 held from November 13–15, 2024, where tourism was included United Arab Emirates (UAE). BRICS is an important grouping bringing 119

in the G7 agenda for the first time. The Italian presidency together the major emerging economies from the world. Over some
Annual Report 2024-25

emphasized the economic, social and cultural importance time, BRICS countries have come together to deliberate on important
of tourism and its role in driving sustainable and inclusive development. issues under the three pillars of political and security, economic and
financial and cultural and people-to-people exchanges. Presently
The meeting served as a platform for exchanging experiences
Russia is the chair for BRICS for 2024. The Last presidency was held
and policy ideas to address global challenges while promoting a
by South Africa, during which the Tourism Ministers Meeting and
people-centered and forward-looking approach to tourism.
Senior Officers Meeting were held.
India showcased its unique heritage, sustainable tourism practices
and environmental initiatives, reaffirming its commitment to i. BRICS Tourism Expert Meeting: Ministry of Tourism officials
balancing tourism growth with sustainability. The engagement participated in the BRICS Tourism Expert Meeting on April 12th,
strengthened India’s ties with G7 countries, which are key inbound 2024. The meeting was focused on advancing key agenda items
tourism markets, positioning India as a leader in promoting such as the presentation of the draft Terms of Reference for
responsible, inclusive, and technology-driven tourism development. the BRICS Tourism Working Group, discussions on promoting
people-to-people connectivity, enhancing cooperation between
the public and private sectors and also sharing tourist statistics
among BRICS countries. During the meeting, the BRICS country
also discussed the draft Communiqué of the BRICS Tourism
Ministers’ Meeting 2024 and the draft Road Map for BRICS
Tourism Cooperation 2024 - 2026.

ii. The BRICS Tourism Working Group Meeting and Tourism

Minister’s Meeting was held in Moscow, Russia on 20th and
21st June 2024, which was attended by officials from
Ministry of Tourism.
 06/ International Cooperation 06/ International Cooperation

6.1.7 INDIA - JAPAN YEAR OF TOURISM EXCHANGE region. This meeting covered discussions on the seven core
verticals that BIMSTEC focuses on: Security, Transportation and
During India-Japan Summit Meeting held in March 2023, both the Prime
Connectivity and People-to-People Plan. During the meeting, the
Ministers concurred to promote tourism exchanges by designating the
Ministry of Tourism provided status updates on the BIMSTEC
year 2023 as the “Japan-India Tourism Exchange Year” based on the
Tourism Information Centre, Thematic Circuits and Development
theme of ‘connecting Himalayas to Mount Fuji.
of Buddhist Circuit.
The India-Japan Year of Tourism Cooperation was extended to the year
iii. Joint Working Group /Bilateral & other Meetings in year
2024 and the launch of the extension was undertaken on 13th June 2024.
2023-24
Ministry of Tourism, Government of India participated in JATA (Japan
1. The Joint Working Group Meeting between India and
Association of Travel Agents) Tourism Expo Japan 2024 as the Partner
Cambodia was held on 01st February 2024, New Delhi in
Country as part of the India Japan Year of Co-operation. Ministry of
Virtual mode. During the meeting, both sides discussed on
Tourism had hired 180 sq meters of space for the Incredible India

Ministry of Tourism
‘Draft Action Plan’ prepared by the Cambodia side. India side
Pavilion and participated in the event to create brand awareness about
shared its view during the meeting.
the country along with private stakeholders and State governments.
2. A meeting between Shri Shripad Yesso Naik, the Hon’ble
6.1.8 BIMSTEC (Bengal Initiative for Multi-Sectoral Technical and
Minister of State for Tourism, Govt. of India and the
Economic Cooperation)
International Affairs Committee of Nepalese Parliament was
120 BIMSTEC is a regional organization founded in 1997. Its member states 121
held on 02.02.24. During the meeting, both sides discussed
are Bangladesh, Sri Lanka, Myanmar, Thailand, Nepal and Bhutan besides
actions/programs to promote tourism between both countries
Annual Report 2024-25

India. The 1st Tourism Working Group Meeting of the BIMSTEC (Bay of
through the Ramayana Circuit, Adventure Tourism and the
Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation)
Buddhist Circuit.
was held in New Delhi on September 23, 2013. India organized the
3. A virtual meeting under the Chairpersonship of
1st BIMSTEC Round Table and Workshop on Tourism in February 2005,
DG (Tourism) was held on 06.02.2024 with the State
in Kolkata.
Government of Arunachal Pradesh and the World Travel
i. Ministry officials attended the 2nd meeting of the BIMSTEC
& Tourism Council (WTTCII) India Initiative. During the
Working Group on Tourism held in Kathmandu, Nepal from 17 to
meeting representative from WTTCII expressed interest
18 January 2024 followed by Workshop on Leveraging Thematic
of WTTCII in preparation of Master Plan for the
Circuits for BIMSTEC Tourism Development organized by the
development of Tourism in Arunachal Pradesh.
Asian Development Bank (ADB) held on 17th January 2024. During
4. Ministry officials attended the 4th Half-yearly Meeting
the Workshop and the meeting, the points suggested by India were
of the Empowered Arctic Policy Group (EAPG), chaired by
incorporated into the draft Action Plan and Agenda items.
Secretary, MoES, Chairperson EAPG held on 07th February
ii. BIMSTEC Inter-Ministerial Meeting: The BIMSTEC Inter-
2024 at Sardar Patel Bhawan, New Delhi. During the meeting
Ministerial Meeting held on April 23 2024. The purpose of the
the following agenda were discussed: (a) Present status on the
meeting was to underscore India’s leadership role in promoting
introduction of courses on the Arctic on the SWAYAM Portal
regional integration and strengthening cooperation among
and way ahead, (b) Update regarding membership of UArctic,
BIMSTEC countries. By promoting cross-border interactions
(c) Present status of Ice-Navigation courses for seafarers
and focusing on various sectors, BIMSTEC aims to strengthen
and way ahead (d) Conduct of the Arctic Circle India Forum
partnerships and facilitate a more interconnected Bay of Bengal
in early 2025, (e) Enhancing the level of participation at the
Arctic Assembly -2024.
 06/ International Cooperation 06/ International Cooperation

5. On request of the Director ADB in India, an introductory etc. In all the delegates attended 8 sessions, more than 25
meeting in connection with the Action Plan for SASEC meetings and visited three cruise terminals /two ports/one
Initiatives (APSI) 2023-25 was held on 15.02.2024. The meeting marina during the period from 8th April 2024 to 12th April
was Chaired by the Secretary (T) and attended by Director 2024.
(IC), AD (IC). The ADB side was headed by the Director of ADB
10. Working Party on Tourism Statistics: Ministry of Tourism
in India.
official attended the 7th session of the Working Party on
6. The bilateral meeting between Joint Secretary (T) and Mr. Tourism Statistics in Paris from April 9th to 10th, 2024. The
Mikheil Koplatadze, Chairman of the Department of Tourism session was beneficial for MR division in incorporating
Resorts of the Autonomous Republic of Adjara (Georgia) was the innovative practices and methods in compilation and
held on 23rd February 2024 at New Delhi. During the meeting, dissemination of Tourism Statistics This would also help in
both sides discussed an action plan to enhance tourism enhancing the comprehensiveness of data being furnished
between both countries. They discussed flight connectivity, to UNWTO for the Compendium. The session focused on the

Ministry of Tourism
human resource training, FAM tours, etc. following themes:

7. A bilateral meeting between India and Japan was held in i. Programme of Work and Budget (PWB) 2025-26,
New Delhi on 22.03.2024. The Indian side was led by DG (T)
ii. Using new data sources and tools to measure and
. The Japanese side was led by Ambassador Japan. During
monitor tourism
122 the meeting, both sides discussed film tourism and how to 123
iii. Data collection and statistics inputs to OECD Tourism
promote and increase tourism between both countries.
Annual Report 2024-25

Trends and Policies 2024.

8. A bilateral meeting between India and Iran was held in New
iv. Forecasting tourism demand Measuring the digital
Delhi on 21.03. 2024. The Indian Side was led by the Joint
transformation of tourism.
Secretary (T) while the Iran side was led by the Hon’ble Deputy
Chief of Mission of Iran and other officials of the Embassy of 11 The 2nd Joint Working Group Meeting between India
Iran, New Delhi. During the meeting, both sides discussed how and Philippines was held in Manila, Philippines from 21-
to promote and increase tourism between both countries. 22 May, 2024. A Ministerial delegation which was led by
Additional DG (MR) attended the 2nd Joint Working Group
9. Sea-Trade Cruise Global 2024: Ministry of Tourism official
Meeting. Matters pertaining to exchange programs and
attended the Sea-Trade Cruise Global 2024 event in Miami,
exploring avenues for enhancing bilateral tourism, including
USA, from April 8th to 11th. The delegation was led by
knowledge sharing on infrastructure development, training
Secretary (MoPSW). The four-day exhibition served as the
in hospitality management and fostering joint ventures in the
largest event within the cruise ship industry worldwide,
hotel industry were discussed during the Meeting with the
drawing in senior industry professionals and decision-
Philippines side.
makers from various corners of the globe. More than 10,000
visitors from 120 countries attended the event along with over 12. Ministry of Tourism attended the PATA Annual Summit held
600 leading exhibitors and 2700 plus cruise lines executives. in Macau from 15-17 May, 2024. The delegation was headed
The delegation held extensive discussions with decision by Director General (Tourism). Issues pertaining to the
makers of stakeholders of the global cruise business covering cooperation of Ministry of Tourism on different areas with the
entire gamut of cruise industry including Cruise Lines, Ports, PATA Forum was discussed put forward during the Summit.
Destinations, Tour Operators, Associations, CLIA, Seatrade, India is a Board Member of PATA and Director General
(Tourism) was a Featured Speaker in the annual meeting.
 06/ International Cooperation 06/ International Cooperation

13. A meeting with Ministry of Tourism and Embassy of Japan between the two nations, with productive discussions
in India held on 31.05.2024 at New Delhi. The Indian side was focusing on strengthening mutual understanding, increasing
chaired by Joint DG (T). Discussion on collaboration/and India flight connectivity, fostering cultural ties, promoting people-
visit of Ms. Mayo Hitomi, a leading social media influencer, to people exchanges and identifying other cooperative
were held. opportunities in tourism.

14. Ministry official attended the UN Tourism Conference on 19. A bilateral meeting was also held between India and
Empowerment of Women in Tourism in Asia and the Pacific Oman on tourism related matters on 21 August 2024. The
held in Bali, Indonesia from 2-4 May 2024. meeting was held between Shri Gajendra Singh Shekhawat,
Hon’ble Minister of Tourism, Government of India and
15. 1st meeting of the Working Group on Culture & Tourism
H.E. Azzan Qassim Mohamed Al Busaidi, Under Secretary,
ACD meeting held virtually on 12.06.2024, attended by
Ministry of Heritage and Tourism, Sultanate of Oman.
JS(T) and Jt. DG(T).
Productive discussions focusing on strengthening

Ministry of Tourism
16. The First Cambodia - India Tourism year on 17 June 2024 at New
tourism promotions, fostering cultural ties and promoting
Delhi. The Ministry of Tourism of the Kingdom of Cambodia
people-to-people exchanges were discussed between the
in collaboration with Cambodia Angkor Air marked an
dignitaries of the two countries.
inauguration of historic direct flight from Cambodia to Delhi
20. A bilateral meeting was held between India and Gambia on
by Cambodia Angkor Air and the Embassy of the Republic
124 tourism related matters on 21 August 2024. The meeting 125
of India in Cambodia launched the “1st Cambodia-India
was held between Shri Gajendra Singh Shekhawat, Hon’ble
Tourism Year 2024” on June 17, 2024. This event, featured a
Annual Report 2024-25

Minister of Tourism, Government of India and H.E. Mr.

lunch reception and performances that served as a platform
Abdou Jobe, Minister of Tourism of the Gambia. The meeting
to showcase Cambodia’s rich cultural heritage and diverse
focused on strengthening mutual understanding, fostering
tourism offerings to tourism stakeholders.
cultural ties, promoting people-to-people exchanges, capacity
17. 36th Joint Meeting UN Tourism Commission for East Asia and
building and training in tourism and hospitality sector.
the Pacific and the UN Tourism Commission for South Asia was
21. Bilateral meetings were held between Hon`ble Minister of
held in Cebu, Philippines, 26 -28 June 2024, in which officials
Tourism with his counterparts from Saudi Arabia, Brazil,
participated to attend the Second Gastronomy Forum.
Spain, Singapore, UAE, South Africa and Czech Republic on
Bilateral Meeting On July 18, 2024, at 11:30 hrs, Mr. Mohammad
the sidelines of the G20 Tourism Ministers Meeting at Belem,
Javad Hosseini, Hon’ble Deputy Chief of Mission of the Islamic
Brazil in September 2024.
Republic of Iran, along-with Mr. Mohammad Reza Moshki,
22. A meeting was held on 13.09.2024 between the Secretary
Second Secretary - Economic Section at the Embassy of Iran,
(Tourism), Government of India and H.E. Dr. Ali Asghar
had a meeting with DG(T) regarding bilateral collaboration.
Shalbafian, Deputy Minister of Cultural Heritage, Tourism
18. On 30th July 2024, at 1130 hrs in Shastri Bhawan, New Delhi,
and Handicrafts of Iran. During the meeting both side
Shri Gajendra Singh Shekhawat, Hon’ble Minister of
discussed on various tourism promotional activities and how
Tourism, Government of India, held a bilateral meeting with
to enhance tourism between both countries.
Shri Mr. Ibrahim Faisal, Hon’ble Minister of Tourism and
23. A bilateral meeting between the Ministry of Tourism US
Shri Munim Anees, Minister of State for Tourism of the
delegation led by Mr. Brian Beall, U.S. NTTO Director held on
Republic of Maldives, The meeting aimed to boost tourism
 06/ International Cooperation 06/ International Cooperation

26.09.2024. During the meeting, both sides discussed on U.S.- b) Ms Fatima J. Al Sairafi, Hon`ble Minister of Tourism, Bahrain
India Commercial Dialogue, Travel and Tourism Working also visited the India Pavilion to meet HMT where they
Group. exchanged pleasantries. They discussed about taking the
people to people connect between the two countries to the
24. On 11.09.2024, Shri Gajendra Singh Shekhawat, Hon’ble
next level through tourism which would not only help the
Minister of Tourism, Government of India, held a bilateral
growth of the tourist flow but also contribute to the overall
meeting in New Delhi with Mr. Badri Prasad Pandey, Minister
development of a sustainable economy and employment
for Culture, Tourism and Civic Aviation of Nepal. Matters for
generation. They also discussed about the skilling of youth as
further strengthening the bonds between the two countries
one of the significant requirement on date.
were discussed during the cordial meeting.
c) HMT also had a bilateral meeting with Mrs Marina FERRARI,
25. On 23 October 2024, a bilateral meeting was held between the
Hon`ble Minister for the Tourism Economy, France. She
Secretary (Tourism) and the Ambassador of Peru in India to
visited the India Pavilion to the bilateral tourism relationship

Ministry of Tourism
discuss cooperation and promotion in the field of tourism
between France and India, Ia’s priorities in terms of its
between the two countries. The meeting was also attended by
Tourism policies, including on topics such as sustainable
the Director General (Tourism).
tourism and France’s Tourism agenda. Ms Ferrari expressed
26. On 30 October 2024, the Joint Secretary (Tourism) attended
their appreciation in the backdrop of a strong Indian tourist
the South Asia Sub- Regional Economic Cooperation (SASEC)
visitation to France. HMT while appreciating the number
126 Programme’s Working Group Meeting and Senior Officials 127
of French tourists visiting India, which is one of the top
Meeting, chaired by the Additional Secretary, Department of
Annual Report 2024-25

tourist generating source markets for India, requested for

Economic Affairs (DEA) to discuss the proposed agenda for
support from their government for greater collaboration for
forthcoming meeting.
increasing tourist flows between the two countries.
27. From 05-07 Nov 2024, Ministry participated in WTM 2024,
London. Hon’ble Minister of Tourism & Culture held 03
bilateral meetings with his counterparts from France, Bahrain
and Saudi Arabia on the side-lines of WTM on 6th November
and discussed various tourism related issues.

a) Hon’ble Minister paid a visit to the Saudi Pavilion at WTM

which was reciprocated by Ahmed bin Aqil al Khateeb,
Tourism Minister of Saudi Arabia. During the cordial meeting,
the Saudi Minister intimated about his forthcoming official
visit to India in December and requested for facilitation for
holding meetings with the private sector and for developing
better flight connectivity with India. The Saudi Minister also Inauguration of World Tourism Day-2024

requested for a bilateral meeting with HMT for discussing the

way forward for mutual areas of cooperation of tourism.
 06/ International Cooperation 06/ International Cooperation

30. On 19.11.2024, a meeting was held between India’s Hon’ble Union

Minister of Culture and Tourism, Shri Gajendra Singh Shekhawat
and Mr. Harry Theoharis, Member of Parliament and former
Minister of Tourism of the Hellenic Republic. The meeting,
requested by Mr. Theoharis, focused on his prospective candidature
for the position of Secretary-General of the UN World Tourism
Organization. Mr. Theoharis outlined his vision, capabilities and
intended initiatives for the role.

31. On 02.12.2024, Shri Gajendra Singh Shekhawat, Hon’ble Minister

of Tourism, Government of India, held a bilateral meeting in
New Delhi with Ms. Patricia de Lille, Minister of Tourism of
Hon’ble Minister of Tourism in WTM South Africa.

Ministry of Tourism
28. On 04.11.2024, JS(T) as the Head of the Indian Delegation delivered
opening remarks at the SASEC Trade Facilitation Working
Group meeting, hosted by Bhutan and supported by ADB. India
emphasized trade facilitation as a priority for regional cooperation
128 129
and welcomed updates on seven sub-regional initiatives,
Annual Report 2024-25

including electronic exchange of customs information and

regional e-commerce studies. India appreciated the renewed
focus on tourism connectivity and discussions on food
regulatory coordination (SPS and TBT aspects). Delegation
members actively contributed to discussions on issue papers
and ADB presentations, reinforcing India’s commitment to
Bilateral meeting between India and South Africa
SASEC’s operational goals for trade and economic growth.

29. On 14th November 2024, a bilateral meeting was held between

6.1.9 Current Valid MoUs/Agreements/LoIs
the Ministry of Tourism, Government of India and the
The Ministry of Tourism actively engages in tourism cooperation with
Republic of the Philippines at the Transport Bhawan, New Delhi.
various countries and international organizations, aiming to boost the
The meeting was hosted by Director General (Tourism) from
tourism sector through multiple areas of collaboration.
India and Under Secretary Ms. Maria Rica C. Bueno from the
Philippines, focused on strengthening tourism ties. Key discussions India and Malaysia have signed a Memorandum of Understanding (MoU)
included luxury train offerings in India, the India-ASEAN between the Ministry of Tourism, Government of Republic of India and
Year of Tourism 2025, women-led and youth tourism initiatives, the Ministry of Tourism, Arts and Culture, Government of Malaysia for
medical and wellness tourism and potential for Indian weddings strengthening co-operation in the field of tourism. The MOU was signed
in the Philippines. Both sides agreed to collaborate on during the VVIP visit of the Malaysian President to India in August 2024.
these initiatives for mutual benefit. The main objectives of the Memorandum of Understanding, among
others, are:
 06/ International Cooperation 06/ International Cooperation

a. promotion and marketing of tourism products and services;

b. expansion in the field of tourism research,training and development,

including exchange programmes;

c. encourage investment in tourism infrastructure, facilities, products

and services;

d. exchanging information in the field of medical tourism and

encouraging stakeholders to promote the product;

e. business tourism,which includes meetings,incentives,conferences,

exhibitions (MICE);

f. promoting cooperation between tourism stakeholders, tour

Ministry of Tourism
operators and travel agents;

g. promotion and development of community-based tourism and

eco-tourism and responsible tourism;

The Ministry of Tourism has signed 45 bilateral MoUs and 2 multilateral

MoUs, till date, all of which remain valid to date.
130 131
Annual Report 2024-25
 07/ Research and Analytics 07/ Research and Analytics

07/

Research and
Analytics

Ministry of Tourism
132 Data is indispensable tool for sound evidence-based decision-making, planning, 133

implementation and monitoring of any policies and programmes. Consequently, the level
Annual Report 2024-25

of detail and the reliability of data, as well as of its interpretation and use, have a direct
impact on the effectiveness of such policies and programmes. Tourism statistics is one
among them.

The Research and Analytics Division of the Ministry of Tourism is responsible for
collection, compilation and dissemination of tourism statistics on various aspects of
inbound, outbound and domestic tourism in India. The key statistics collected by the
Division include data on foreign tourist arrivals, domestic and foreign tourist visits, foreign
exchange earnings from tourism, etc. Periodical surveys are also undertaken to assess the
profile of international and domestic tourists, expenditure patterns, tourist preferences,
satisfaction levels, etc.

Promotion of research in the field of tourism and rendering support, both technical as
well as financial to States /UTs in the field of Statistics and Market Research are other
key works of the Division. Based on the requirement of the Ministry, this division also
undertook tourism surveys, economic and statistical research studies which are useful
in getting inputs for formulation of policies and programmes for the development of
tourism in the country. Preparation of Tourism Satellite Account, which measures the
contribution of tourism towards country’s GDP as well as its employment, is also one of
the major tasks of the division.

Borra Caves, Vishakapatnam, Andhra Pradesh

 07/ Research and Analytics 07/ Research and Analytics

In addition to this, Research and Analytics Division of Ministry of Tourism also (I) Tourism related Surveys, Studies, Plans, Market Research/
coordinates with international organization like UNWTO, WEF, PATA for providing data feasibility studies/ publications / etc. for making available relevant
and other research related matter etc. data/ information/ report/ inputs to the Ministry for policy making
and planning purpose.

• Studies:

Completed

(i) Baseline Study and Recce for the Rising Sun Circuit (IITTM).

Ongoing

(i) Study on “Development of Pilgrimage Amenities at Srisailam

of Andhra Pradesh”(IITTM).

Ministry of Tourism
(ii) Study on “Quality Analysis of the social media promotions
being undertaken by Ministry of Tourism” (IITTM).
Hospitality Stakeholders Meet

(iii) A study on “Pastoral community based tourism system with

7.1 Market Research Professional Services(MRPS) under Capacity Building special reference to Rajasthan and Gujarat. (ITTM).
for Service Provider (CBSP) Scheme (iv) Study on Wildlife Tourism in India (IIM Sirmaur).
134 135

The basic objective of Market Research-Professional Services (MRPS) activities (II) Central Financial Assistance (CFA) to Institutes Universities for
Annual Report 2024-25

is to promote research in the field of tourism and gathering reliable inputs organizing seminar/ conference/ workshop tourism related
for policy formulation and planning for tourism development in the country. journals
The MRPS scheme aims to bring in professionalism in systematic planning of
Completed
tourism by providing contemporary research input for policy directions and
canvassing a way for focused implementation of the policy initiatives. (i) Central Finance Assistance to NSHM College of Management
& Technology, Durgapur, West Bengal for organizing two days
MRPS activities provides Central Financial Assistance (CFA) to State/UTs
International Tourism & Hospitality Conclave (ITHC 2024) on
for carrying out research studies/surveys/feasibility studies/preparation
the theme “Technological Integration in Tourism and Hospitality
of Master plans on the topics concerned to them. It also provides CFA to
experiences: Innovation, Opportunities and Challenges” during
Institutions for conducting workshops/seminars for promotion of research
18th to 19th April, 2024.
in the tourism sector and to gather inputs from experts, State governments,
industry and intellectuals etc. for development of tourism. (ii) CFA to Department of History of Art and Tourism Management,
Banaras Hindu University, Varanasi for organizing three days
Research Studies and surveys have also been undertaken in ambit of MRPS
International Seminar on “Trade, Buddhism and Art- Retrospect
activities on requirement of Ministry which formed basis for development of
of Interrelation from Vadnagar and other Buddhist Settlements
policies and schemes for tourism.
during on 14th to 16th March,2024.
Following research activities are carried out during year 2024 under MRPS
(iii) CFA to Institute of Hotel Management Catering & Nutrition
activities:
(IHMC&N) Pusa, New Delhi for Bi-annual Tourism
Research Journal.
 07/ Research and Analytics 07/ Research and Analytics

(III) Central financial Assistance (CFA) to State/UTs for Survey/Studies (xiv) Central Financial Assistance (CFA) proposal for project of
implementation of Tourism Survey methodology in State of
Ongoing
Meghalaya.
(i) CFA to Kerala for conducting “Continuous Tourism Survey”
(IV) Central financial Assistance (CFA) to State/UTs for Survey/Studies
for three years.
during 2024-25
(ii) Central Financial Assistance Proposal for project of “Appointing
(i) CFA has been sanctioned for “Implementation of Standard
an Agency/ Consultancy for Survey on collection of Tourism
Tourism Survey Methodology” in Jammu & Kashmir, Goa,
Statistics for the States of Maharashtra.
Uttarakhand and Assam.
(iii) Central Financial Assistance Proposal for project of
7.2 Highlights on Tourism Statistics during 2024
“Implementation of Tourism Survey Methodology in UT Ladakh.
A. Inbound Tourism
(iv) Proposal for seeking Central Financial Assistance towards

Ministry of Tourism
“Implementation of Tourism Survey Methodology in Mizoram. • Foreign Tourist Arrivals

(v) Central Financial Assistance (CFA) proposal for project of

Implementation of Tourism Survey Methodology in State of
Telangana.

(vi) Central Financial Assistance (CFA) proposal for project of

136 137
implementation of Tourism Survey methodology in State of Tripura.
Annual Report 2024-25

(vii) Central Financial Assistance (CFA) proposal for project of

implementation of Tourism Survey methodology in State of Punjab.

(viii) Central Financial Assistance (CFA) proposal for project of

implementation of Tourism Survey methodology in State of Tamil
Nadu.

(ix) Central Financial Assistance (CFA) proposal for project of

implementation of Tourism Survey methodology in State of Andhra
Pradesh.
FTAs in 2023 were 9.52 million, reflecting a growth of 47.9% compared to the
(x) Central Financial Assistance (CFA) proposal for project of
previous year. Provisional data for 2024 indicates FTAs in India reached to
implementation of Tourism Survey methodology in State of Delhi.
9.66 million.
(xi) Central Financial Assistance (CFA) proposal for project of
• Arrivals of Non-Resident Indians (NRIs).
implementation of Tourism Survey methodology in State of
From 2014 onwards, Ministry of Tourism has started to compile the
Jharkhand.
arrivals of NRIs on annual basis and there were 9.38 million arrivals of
(xii) Central Financial Assistance (CFA) proposal for project of
NRIs in India during 2023.
implementation of Tourism Survey methodology in State of
• International Tourist Arrivals (ITAs)
Chhattisgarh.
In concordance with UNWTO, ITAs include both FTAs and arrivals of
(xiii) Central Financial Assistance (CFA) proposal for project of
NRIs. In the year 2023, there were 18.89 million ITAs in India.
implementation of Tourism Survey methodology in State of West
Bengal.
 07/ Research and Analytics 07/ Research and Analytics

• Foreign Exchange Earnings (FEEs) Tourism is a demand based concept defined by its consumption not by its
output. Industries defined in National Accounts such as air transport, hotels
FEEs during the period during 2024 (Provisional estimate) were
and restaurants produce same output irrespective of whether it is consumed
`2,77,842 crores (US$ 33.18 billion) with a 19.8% (18.19%) over the previous
by tourist or non-tourist. It is consumption by tourist that defines the tourism
year.
economy, which is not available in the National Accounts. Therefore, there is a
B. Outbound Tourism
need for preparing Tourism Satellite Account for assessing the contribution of
• Indian National Departures (INDs) tourism in GDP.

Till date, the Ministry of Tourism has had three TSAs of India prepared
through the National Council of Applied Economic Research for the
reference years 2002-03, 2009-10, and 2015-16 in the years 2006, 2012 and 2018
following the methodology recommended by United National World Tourism
Organization. As per the TSA-Recommended Methodological Framework

Ministry of Tourism
(TSA: RMF) 2008, the TSA of any country comprises of a set of 10 standard
tables which are key to estimating the economic contribution of tourism
in the economy. Preparing the tables in the standard recommended format
and following a standard broad methodology enables international
comparisons owing to the homogeneity among countries.
138 139
The 3rd TSA of India was prepared in 2018 for the reference year 2015-16 (using
Annual Report 2024-25

figures of National Accounts Statistics with base year 2011-12 of CSO). As per
estimation in accordance with 3rd TSA for intervening years and subsequent
INDs during 2023 were 27.88 million with a growth of 29.05% compared
years, the contribution of tourism to GDP and employment of the country
to the previous year. Provisional data for 2024 indicates INDs from India
for year 2017-18, 2018-19, 2019-20, 2020-21 and 2021-22 is as given below:
reached to 30.23 million.
2017-18 2018-19 2019-20 2020-21 2021-22 2022-23
C. Domestic Tourism
Share in GDP (in %): 5.02 5.02 5.17 1.50 1.75 5.00
Domestic tourism continues to be an important contributor to the Direct (in %) 2.61 2.61 2.69 0.78 0.91 2.60
sector. As per the data furnished by State/UT Governments and other Indirect (in %) 2.41 2.41 2.48 0.72 0.84 2.40
information available with the Ministry of Tourism, there were 2509.63
Note: The above estimates have been updated using NAS 2024. For 2020-21 & 2021-22, estimation has been
million Domestic Tourist Visits (FTAs) and 19.25 million Foreign Tourist done in accordance with the methodology adopted in the Tourism Corona Impact study undertaken by
Visits (FTVs) all over the country during the year 2023. NCAER for the Ministry of Tourism.

7.3 Tourism Satellite Account (TSA)

2017-18 2018-19 2019-20 2020-21 2021-22 2022-23
National accounts (prepared every year by Ministry of Statistics & Programme Share in jobs (in %) 14.78 14.87 13.50 12.91 12.66 12.57

Implementation) measures the growth and contribution of various sectors Direct (%) 6.44 6.48 5.89 5.63 5.52 5.48
Indirect (%) 8.34 8.39 7.61 7.28 7.14 7.09
like manufacturing, agriculture, services such as banking, transport, insurance
Direct + Indirect jobs due 72.69 75.85 69.44 68.07 70.04 76.17
etc., while computing GDP of the country. However, System of National to tourism (in million)
Accounts is not able to measure the contribution of tourism in GDP because Note: NCAER computations from respective rounds of Periodic Labour Force Survey, these are estimated
tourism is not an industry by way System of National Accounts defines figures are liable to change.

the industry.
 07/ Research and Analytics 07/ Research and Analytics

7.4 Capacity Building of State/UTs for Strengthening Tourism Statistics

Research & Analytics division of Ministry of Tourism compiles data on

Domestic Tourist Visits (DTVs) and Foreign Tourist Visits (FTVs) based
on data received from States/ UTs. However, data provided by States/UTs
is in non-uniform pattern. To overcome the issues of non-uniform
data provided by States/UTs and comprehensive collection of tourism
statistics on Domestic & Foreign Tourist Visitors, R&A division has
developed a Standard Tourism survey methodology which is in line with
UN stats. The methodology would help in standardizing collection of
important tourism statistics across various districts and
tourism attractions. The implementation of tourism survey methodology
would bring out important tourism statistics such as number of

Ministry of Tourism
domestic & foreign tourist visitors on various attractions, visitors profiling,
purpose of visit, duration of stay, spending, place of residence wise
visitors, hotels occupancy etc. The data would be quite useful for
Ministry of tourism and State tourism departments in planning
Infrastructure upgradation, tourism product development etc. Till date,
140 141
18 States/UTs have engaged agencies to implement the Standard Tourism
Annual Report 2024-25

Survey Methodology, with 12 of them having undergone training. The

Ministry has approved central financial assistance (CFA) to 17 States/Union
Territories for the implementation of this methodology, while approval
for CFA in 1 State is under process. Additionally, 9 States have completed
Phase-I, with several more scheduled to initiate the process shortly.
 08/ Facilitation and Standards 08/ Facilitation and Standards

08/

Facilitation and
Standards

Ministry of Tourism
142 8.1 Hotels and Travel Trade 143
Annual Report 2024-25

8.1.1 Approval and Classification of Hotels

To conform to the expected standards for different classes of tourists,

especially from the point of view of suitability for international tourists, this
Ministry classifies hotels under the star rating system. Under this system,
hotels are given a rating, from One Star to Three Star, Four and Five Star with
or without alcohol, Five Star Deluxe, Heritage (Basic), Heritage (Classic),
Heritage (Grand), Legacy Vintage (Basic), Legacy Vintage (Classic), Legacy
Vintage (Grand) and Apartment Hotels. The classification is done on the
basis of inspection of hotels which is undertaken by the Hotel and Restaurant
Approval and Classification Committee (HRACC), set up by this Ministry. To
expedite the process of classification / re-classification of functioning hotel
in one Star to three Star categories five Regional Committee located in Delhi,
Mumbai, Kolkata, Guwahati and Chennai have been authorized to conduct /
co- ordinate inspection. The Guidelines for Classification /Re-Classification
of operational hotels have been revised on 19.01.2018.

8.1.1.1 National Integrated Database of Hospitality Industry+

1. The Ministry of Tourism has set up National Integrated

Database of Hospitality Industry, (or NIDHI), a technology
driven system, aligned with our Hon’ble Prime Minister’s

Dalma National Park, Jamshedpur, Jharkand

 08/ Facilitation and Standards 08/ Facilitation and Standards

vision of an “Atmanirbhar Bharat”, which is to facilitate 8.1.2.1 Heritage Hotels

digitalization and promote ease of doing business for
The popular concept of Heritage Hotels was introduced to convert
hospitality & tourism sector. It provides clear picture on the
the old palaces, havelis, castles, forts and residences built prior to
geographical spread of the Hospitality & Tourism Sector, its
1950, into accommodation units that reproduce the ambience and
size, structure and existing capacity so as to offer relevant
lifestyle of the bygone era. Such hotels are categorized under three
services to the industry like showcasing, Star Classification
categories viz. Heritage, Heritage Classic, and Heritage Grand
etc. NIDHI Portal would help in assessing the facilities
based on the standards of facility and services as per the applicable
available at various destinations, requirements for skilled
Guidelines. With effect from 16.12.2014, a new category of heritage
human resources and to frame policies & strategies for
hotel i.e. Heritage Classic (without alcohol services) has been
promotion / development of tourism at various destinations.
introduced.
2. This initiative has been upgraded as NIDHI+ to have more
8.1.2.2 Legacy Vintage Hotels
inclusivity, that is, of not only classification/approval of

Ministry of Tourism
The concept of Legacy Vintage Hotels has been introduced to
Accommodation Units, but also approval/classification/
cover hotels constructed / built with materials from heritage
registration of Travel agents, Tour Operators, Tourist
properties / buildings (i.e. properties or buildings which were build
Transport Operators, Food & Beverage Units, Online Travel
/ constructed/ erected prior to the year 1950), provided that at least
Aggregators Convention Centers and tourist Facilitators.
50% of the material used to construct / build the hotel is sourced
The new system also envisages a larger role of the State
144 from heritage properties or buildings. Such hotels will help recreate 145
Governments and union Territories apart from our Industry
the ambience and atmosphere of the bygone era. Such hotels will
Annual Report 2024-25

Associations and other stakeholders. The portal may be

be classified under 3 sub-categories namely Legacy Vintage (Basic),
accessed at https://nidhi.tourism.gov.in
Legacy Vintage (Classic) and Legacy Vintage (Grand). Guidelines
3. NIDHI+ is built on a tech-powered platform aligned with the
for Classification /Re-Classification of Legacy Vintage Hotels have
vision of National Digital Tourism Mission, and will allow
been notified on 19.04.2018.
incremental upgrades in order to achieve a scalable and
8.1.2.3 Registration of Stand-alone Restaurants
stable ecosystem.
Restaurants are an integral part of a Tourist’s visit to a place and
4. The National Digital Tourism Mission (NDTM) is intended to
as such the services offered by them can make or mark a visit.
connect stakeholders in the tourism eco-system digitally in
Restaurants are increasingly becoming popular with the tourist
the same lines of the National Health Mission. Digitalization
– both domestic and foreign as they intend to enjoy the taste of
is key to bring tourism activities under a unified system and
authentic food,particularly cuisine of different States in the country.
thereby enhance the competitiveness of the Hospitality &
With the aim of providing standardized world class services to the
Tourism sector. NIDHI+ is positioned as a cog in the wheel of
tourists, standalone restaurants register themselves at NIDHI+
NDTM.
portal.
8.1.2 Other categories of Accommodation units approved
8.1.2.4 Approval of Apartment Hotels
The Ministry also has voluntary schemes for approval in categories such
Apartment Hotels are increasingly becoming popular with business
as Timeshare Resorts, Operational Motels, Guest Houses, Bed & Breakfast
travellers who visit India for assignments or family holidays, etc.,
/ Homestay Establishments, Tented Accommodation, as well as Online
which sometimes prolong for months together. With a view to
Travel Aggregators, Stand-alone Air Catering Units, Convention Centres,
providing standardized, world class services to the tourists, the
Standalone Restaurants.
 08/ Facilitation and Standards 08/ Facilitation and Standards

Ministry has introduced a voluntary scheme for classification of 8.1.2.8 Incredible India Bed & Breakfast/ Home stay Scheme
fully operational Apartment hotels in the five Star deluxe, five star,
The scheme offers foreign and domestic tourists an opportunity
four star and three star categories.
to stay with an Indian family and enjoy the warm hospitality and
8.1.2.5 Approval of Motels get a taste of Indian culture and cuisine in a clean and affordable
place. The Ministry of Tourism has been conducting sensitization
Motels are an important segment of the hospitality sector which
workshops on promotion of Home stays/Incredible India Bed &
provide budget accommodation. Motels cater to the hospitality
Breakfast Establishments in all States through its domestic offices.
requirements of road travellers through the facilities and services
This is an ongoing process. The revised Guidelines for classification
offered by them, with the rooms usually arranged in low blocks with
and re-classification of Incredible India Bed and Breakfast
parking directly outside. With the aim of recognizing this segment
Establishments and Incredible India Homestay Establishments
as a component of the overall tourism product, and benchmark
have been notified on 10.12.2018. These Guidelines would constitute
the standards of facilities and services of Motels, the Ministry
the Common National Standards which each State/ Union Territory

Ministry of Tourism
of Tourism has formulated a voluntary scheme for Approval of
would adapt to their requirements, while keeping the core tenets
Operational Motels. The Guidelines for approval of operational
intact. The States/ UTs would be free to build upon and introduce
motels have been notified on 25.09.2018.
suitable parameters/ criteria over and above the Common National
8.1.2.6 Approval of Guest Houses
Standards. The Ministry of Tourism would continue to classify
In order to augment supply of hotel accommodation for budget B&B/ Homestay establishments in all States/ UTs till such time
146 147
tourists, both domestic and foreign, the Ministry reviewed and the respective States/ UTs put in place their own mechanism for
Annual Report 2024-25

revised the Guidelines for the approval of Guest Houses to meet such classification, based upon the Common National Standards.
certain standards of cleanliness, hygiene and upgraded facilities The online module for application disposal has been activated. The
and practices. The revised guidelines were aimed at addressing the approved units are listed on the website of the Ministry. Application
changing requirements and safety and security concerns. Emphasis can be filled online to https://nidhi.tourism.gov.in
has been laid on measures for Cleanliness, Health, Hygiene and Pest
8.1.2.9 Registration of Stand-Alone Air Catering Units
Control. Guest Houses and other types of accommodation units
Stand-alone Air Catering Units in the country can also register
are approved under this scheme if they meet certain standards of
at NIDHI+ portal and ensure international standards in the air
facilities and services. Such steps can potentially augment not only
catering segment.
hotel accommodation in the budget category, but also generate
employment and revenue for the States. 8.1.2.10 Registration of Convention Centres

8.1.2.7 Approval and Classification of Time share Resorts Meeting, Incentives, Conferences and Exhibitions (MICE) are
important segments of the tourism industry. In a rapidly globalizing
Time Share Resorts (TSRs) are increasingly becoming popular for
high growth Indian economy, MICE tourism is set to grow and the
leisure holidays and family holidays, etc. With the aim of providing
country is in need of more Convention and Exhibition Centres to
standardized world class services to tourists, the Government of
meet this requirement. To encourage investment and standardize
India, Ministry of Tourism has a voluntary scheme for classification
facilities in these areas, Convention Centres may register
of fully operational Time Share Resorts in three star, four star and
themselves at the NIDHI+ portal.
five star categories.
 08/ Facilitation and Standards 08/ Facilitation and Standards

8.1.2.11 Online Travel Aggregators (OTA’s) lodging purposes with a daily tariff of `7500 per day per unit or
above, the tax will be 18%.
The guidelines for the scheme of approval /re-approval of Online
Travel Aggregators (OTA’s) have been formulated and notified on For tour operator services, a GST of 5% without input tax credit
10.12.2018. The scheme is purely voluntary in nature and it is not (but ITC of input services in the same line of business is allowed) is
binding upon any Online Travel Aggregators to obtain accreditation levied subject to the condition that the bill issued for supply of this
from the Ministry of Tourism. service indicates that it is inclusive of charges of accommodation
and transportation required for such a tour and the amount
8.1.2.12 Harmonized Master List of Infrastructure Sub–Sectors
charged in the bill is the gross amount charged for such a tour
Ministry of Finance, Govt. of India, on 17th October, 2017 have
including the charges of accommodation and transportation
notified the Harmonized Master List of Infrastructure Sub-Sectors
required for such a tour, or 18% with ITC. Cruise Tourism attracts
to boost supply of hotel rooms in the country which includes three
the standard rate of 18% GST.
Star or higher category classified hotels located outside cities with

Ministry of Tourism
8.1.4 Loan Guarantee scheme for COVID Affected Tourism Sector
population of more than 1 million.
(LGSCATSS)
Further, vide notification dated 26th April 2021, “Exhibition-cum-
As announced by the Ministry of Finance on 28.06.2021 to provide
Convention Centre” has been included in the Harmonized Master
relief to the tourism sector, Ministry of Tourism is set to implement
List of Infrastructure Sub-sectors by insertion of a new item in the
the “Loan Guarantee Scheme for Covid Affected Tourism Service
category of “Social and Commercial Infrastructure, with a footnote
148 Sector (LGSCATSS)”. Under this loan guarantee scheme, loan up-to 149
defining Exhibition-cum-Convention Centre.
`10.00 lakh will be extended to each Tour Operators/ Travel Agents/
Annual Report 2024-25

8.1.3 Incentives announced for the Tourism Sector

Tourist Transport Operators approved/recognized by the Ministry
The Ministry of Tourism has taken up the GST taxation slabs with of Tourism,up-to `1.00 lakh will be extended to each Regional Tourist
the Ministry of Finance, Government of India, from time to time, as Guide/ Incredible India Tourist Guide approved/recognized by the
a result of which the following changes have been effected in GST Ministry of Tourism and Tourist Guides approved/ recognized by
rate slabs with respect to tourism products and services: the State Government/ UT Administration.

GST (Goods and Services Tax) Council announced a cut in the The purpose of the LGSCATSS of the Ministry of Tourism is to
tax rate on hotel room tariffs, a move aimed at giving a boost to provide guarantee coverage for the loans provided by the Scheduled
the hospitality sector. The GST rate on hotel rooms with tariffs Commercial Banks to the above mentioned beneficiaries, to
of up to `7,500 per night has been cut to 12% from the existing discharge their liabilities and restart their business affected due to
18%. Similarly, the tax on room tariff of above `7,500 has been Covid-19 pandemic.
slashed to 18% from the existing 28%. There will be no GST
Validity of the said scheme was till 31.03.2023 or till the guarantee
on room tariffs of below `1,000 per night.
of `250.00 crores are issued under the scheme, whichever is
The basis for determination of the applicable rate has been changed earlier and would be applicable to all eligible loans sanctioned
from declared tariff to actual tariff. under the scheme on or after 04.10.2021 (issuance of LGSCATSS
guidelines by NCGTC) till 31.03.2023. No guarantee fee will be
GST on restaurants eateries has been brought down to 5%
charged from the MLIs by NCGTC for the credit facilities provided
irrespective of whether they are air-conditioned or not. If a
under the Scheme. Compiled data of Tour Operators/ Travel Agents/
restaurant is located within the premises of hotels, inns, guest
Tourist Transport Operators, IITGs/RLGs and State level guides
houses, club or any commercial place meant for residential or
were shared with NCGTC for better execution of the scheme.
 08/ Facilitation and Standards 08/ Facilitation and Standards

The scheme has been operated through 18 Scheduled Commercial 8.1.6 Approval of Travel Trade Service Provider
Banks. As on 30.11.2024, around 476 guarantees have been issued
In the past the Ministry of Tourism used to give recognition/
amounting to `6.82 crore approx., out of which `4.02 crore (approx.)
approval under the following categories of Travel Trade Service
stands disbursed. So far, approximately `1.60 crore have been
Providers:
released to NCGTC towards probable bad loans and for execution
i. Inbound Tour Operators
of the scheme.
ii. Travel Agents
8.1.5 Nirbhaya Fund
iii. Domestic Tour Operators
The Government has set up a dedicated non-lapsable corpus
fund - Nirbhaya Fund, being administered by the Department of iv. Adventure Tour Operators
Economic Affairs, Ministry of Finance, which can be utilized for
v. Tourist Transporters Operators
projects specifically designed to improve the safety and security
Revised guidelines of this scheme were issued on 08.12.2020 with

Ministry of Tourism
of women. As per the guidelines issued by the Ministry of Finance
an aims to encourage quality, standard and service in these
dated 25.03.2015, the Ministry of Women & Child Development
categories. This is a voluntary scheme open to all Bonafide agencies.
(MoW&CD) is the nodal Ministry having responsibility of
appraising/recommending proposals and schemes, review and Keeping in mind that over a period of time, there have been
monitor the progress of sanctioned schemes in conjunction with widespread, global developments and advancements which have
150 the line Ministries/Departments. had a strong bearing on the Tourism sector and recognizing the 151
need to continuously examine the sector vis-à-vis the changing
Consequent upon appraising and recommending the proposal
Annual Report 2024-25

traveller and industry landscape, the Ministry recognized the need

submitted by the State Government of Madhya Pradesh for ‘Safe
to review and the guidelines for giving recognition to tourism
Tourist Destination for Women in Madhya Pradesh’,the Empowered
service providers. Further, the Corona virus (COVID-19) pandemic
Committee (EC) under the Chairmanship of Ministry of Women
had triggered an unprecedented crisis in the tourism sector. All
and Child Development (MoW&CD) and subsequent approval of
these factors necessitated that the guidelines for giving recognition
Secretary (Tourism), Government of India agreed to release/incur
to tourism service providers are amended suitably. The Guidelines
expenditure of `16.79 crore (approx.) over a period of three years.
have accordingly been revised in December 2020 so as to enhance
The total cost of the project submitted by the State Government of
their reach and scope. The revised Guidelines were made effective
Madhya Pradesh is of `27.99 crore (approx.), wherein the amount
from January 2021.
will be distributed at 60-40 ratio between Central Government and
State Government i.e., `16.79 crore and `11.20 crore, respectively. The existing guidelines have been consolidated into one single
Guideline for ‘Recognition of Tourism Service Providers by the
1st installment of `6.24 crore (approx) was released on 19.03.2021
Ministry of Tourism’. Recognition, under the revised guidelines,
for the Financial year 2020-21, out of total Central Government
will be granted under three broad sub-categories.
financial share of Rs 16.79 crore (approx.) under ‘Nirbhaya Fund’, in
favour of the Madhya Pradesh Tourism Board. Utilization Certificate • Tour Operators (Inbound, Domestic, Adventure, MICE)
for the amount of the 1st installment (Centre & State share) has been
• Travel Agents
received from Madhya Pradesh Tourism and further to this the 2nd
• Tourist Transport Operators
installment of Central share of `5.27 crore has also been released by
Ministry of Tourism in the financial year 2023-24. These three sub-categories will include Operators / Agencies
making required arrangements for tourists through online mode
also.
 08/ Facilitation and Standards 08/ Facilitation and Standards

A Category of Greenshoot / Start-up Agencies has been introduced E-Conference Visa,e¬Ayush Visa,e-Ayush Attendant Visa,e-Student
for the first time, to encourage the principles of Aatmanirbhar. Visa and e-Student X Visa. e-tourist visa is available under 3 options
– (i) 05 years with multiple entry; (ii) 1 year with multiple entry and
The Ministry of Tourism has given recognitions to total number of
(iii) one month with double entry.
1392 Stakeholders as on 20.11.2024. Out of these, there are 277 Travel
Agents; 104 Tourist Transport Operators and 1011 Tour Operators. Processing of e-visa is totally on the online platform. A foreigner can
apply for e-visa from anywhere. Introduction of e-visa has helped in
8.1.7 Web-based Public Delivery System
providing hassle-free entry to foreigners into India for legitimate
Recognition of the Travel Trade Service Providers is also done
purposes like tourism, business and medical purposes. e-visa has
through NIDHI+ portal w.e.f. January 2023. The objective of the
become very popular among foreigners which is evident from the
system is to ease the process of filing applications by the Travel
fact that the number of e-visa issued has gone up rapidly over the
Trade Service Providers seeking recognition from this Ministry
last few years.
and to bring in transparency in granting the approvals. The new

Ministry of Tourism
Besides, the e-tourist visa facility which is presently available to
procedure accepts applications online from service providers
nationals of 167 countries, multiple entry Tourist Visa (paper visa)
thereby make the process paperless.
issued by the Indian Mission/Posts abroad is available to nationals
All the applications are submitted on line through https://nidhi.
of most of the countries (i) for a period of 10 years to the nationals
tourism.gov.in and examined, processed and approved / rejected
of USA and Japan and (ii) for a period of 5 years as a default option to
within 60 days from the receipt of completed applications. This
152 the nationals of more than 160 countries. 153
initiative is part of Ministry’s objective to move towards E-regime
Further, Visa-on-Arrival facility is available to nationals of Japan,
Annual Report 2024-25

for approvals etc.

South Korea and UAE for tourism, business, conference and
8.1.8 E- Visa
medical purposes for 60 days with double entry for entry through 6
India has a robust visa regime in place to enable lawful inward designated airports.
movement of foreigners including foreign tourists, professionals
A visa fee of US $25 for 30 days with double entry e-tourist Visa was
and skilled workforce, business persons, students etc. Government
launched. To encourage off-season (April- June) tourists, visa fee of
has taken a number of initiatives over the last few years to liberalize,
US $25 was reduced to US $10 during this lean period.
streamline and simplify visa regime with a view to facilitate the
Liberalization and simplification of the visa regime, including the
legitimate foreign travellers while simultaneously ramping up the
visa for foreign tourists, is an ongoing process which is done after
technological infrastructure to enhance internal security.
taking into consideration the issues of security, inbound tourism
One significant step taken to liberalize and simplify the Indian Visa
and investments, bi-lateral relations etc.
regime, especially the tourist visa regime, is the introduction of the
8.1.9 Market Development Assistance (MDA) Scheme for
e-Visa facility. This facility, with Electronic Travel Authorization
promotion of Domestic tourism
(ETA), which was introduced in November, 2014 for nationals of 43
countries, is presently available to nationals of 167 countries for The global outbreak of COVID-19 in 2020 has been an
entry through 31 designated international airports and “06 major unprecedented global health emergency with tremendous impact
seaports”. on societies and livelihoods. Travel and Tourism has been among
the sectors most affected by this crisis with complete curtailment
E-Visa is presently available under nine sub-categories i.e. e-Tourist
of all travel – domestic and international. When the situation
Visa, e-Business Visa, e-Medical Visa, e-Medical Attendant Visa,
eases, domestic travel and tourism is likely to spearhead revival
 08/ Facilitation and Standards 08/ Facilitation and Standards

of the Tourism sector in the country. The focus of the Ministry 8.1.10 Multilingual Tourist Infoline
at present, is therefore on reviving and revitalizing the domestic
The Ministry of Tourism launched the 24x7 Toll Ministry of Home
tourism sector.
Multi-Lingual Tourist Help Line in 12 Languages including Hindi
In view of the above situation, the Guidelines for the Scheme of & English on 08.02.2016. The languages handled by the Tourist
Market Development Assistance (MDA) for promotion of Domestic Helpline include ten (10) International languages besides English
Tourism have been modified to enhance the scope and reach of and Hindi, namely, Arabic, French, German, Italian, Japanese,
the Scheme, so as to provide maximum benefits to the stakeholders. Korean, Chinese, Portuguese, Russian & Spanish. This service is
available on the toll free number 1800-11-1363 or on a short code
The objectives of the Scheme are:
1363 and operational 24X7 (all days) in a year offering a “multi-
• To motivate stakeholders to promote tourism destinations
lingual help-desk” in the designated languages.
in the country, including lesser known and unexploited
The objective of this multi-lingual helpline is to provide the support
destinations as part of their marketing programmes for the

Ministry of Tourism
service in terms of providing information relating to travel and
domestic market.
tourism in India to the domestic and international tourists in the
• To familiarize stakeholders with tourism destinations and
designated languages and also to advise the callers with advice of
products across the country to enable them to promote and
action to be taken during the times of distress while travelling in
package them effectively amongst domestic consumers.
India and if need be, alert the concerned authorities.
154 • To familiarise stakeholders with new destinations, products 155
This is a unique endeavour of the Ministry of Tourism, Government
and developments in the field of tourism in the country.
of India and gives the foreign tourists, a sense of safety and security
Annual Report 2024-25

• To encourage stakeholders to make tourism industry as a while travelling in India. The total no. of queries received and
vital socio-economic activity of the country. handled in the Multilingual Info-line from February 2016 till
October 2024 is approx. 8 Lakh.
As per the modified guidelines of MDA dated 28.11.2020, Financial
support will be extended to the tourism service providers for 8.1.11 Regional Connectivity Scheme (RCS)
undertaking the following promotional activities within the country
The primary objective of RCS- UDAN launched by the M/o Civil
i.e. Participation in domestic travel fairs / exhibitions; Participation
Aviation is to facilitate/stimulate regional air connectivity by
in Tourism related Conferences / Conventions / Seminars organized
making it affordable.
by National Tourism, Trade and Hospitality Associations and by the
Promoting affordability of regional air connectivity is envisioned
Central and State Government Tourism Ministries; Participation in
under RCS by supporting airline operators through (1) concessions
Road Shows in different regions of the country.
by the Central Government, State Governments (reference
Apart from this, Financial support will be extended to Tourism
deemed to include Union Territories as well ,unless explicitly
Departments of State Governments / UT Administrations for
specified otherwise) and airport operators to reduce the cost of
undertaking the promotional activities within the country i.e.
airline operations on regional routes / other support measures and
Participation in domestic travel fairs / exhibitions; Promotion
(2) financial (viability gap funding or VGF) support to meet the gap,
of tourism destinations and products, tour packages in the
if any, between the cost of airline operations and expected revenues
domestic market, including production of digital promotional
on such routes.
brochures / leaflets and for Travel undertaken by officers and
Under RCS UDAN Tourism, Ministry of Tourism has collaborated
Staff of Governments/UT administration for Tourism product
with Ministry of Civil Aviation and has got 53 tourism routes
familiarization.
 08/ Facilitation and Standards 08/ Facilitation and Standards

operational for better connectivity of important tourist places by Ministry of Tourism, 23 fall under the purview of Ministry of
including Iconic sites. Road Transport & Highways/National Highway Authority of India,
where work is in progress.
The Ministry of Tourism under its Champion Service Sector
Scheme reimbursed a total of approximately `226.11 Crore to the For the remaining 27 tourist sites, Ministry of Tourism has
Airport Authority of India out of which approximately `43.70 Crore addressed letters to the respective State Governments and PWD
released during the Financial Year 2020-21, approximately `60.50 for improvement of connectivity and provision of wayside facilities
Crore released during the Financial Year 2021-22 and `121.91 Crore as these roads did not fall under the purview of MoRT&H.
released during the Financial Year 2022-23.
Virtual meetings were held with the State/UT Tourism Departments
8.1.12 Tourist Facilitation and Information Counter on 24th and 25th November, 2020 to get their inputs and suggestions
on tourist destinations which require road connectivity and
The Tourist Facilitation and Information Counter was opened on
wayside amenities. Based on the inputs received from the State
5th November 2018 at T3 Terminal arrival gate of Indira Gandhi

Ministry of Tourism
Governments/UTs a list of 114 destinations has been prepared and
International Airport, New Delhi. Subsequently, the Tourism
further shared with the MoRT&H for improving road connectivity
Ministry has also started Tourism Facilitation Counters at the
to these tourist sites.
airports of Varanasi, Bodhgaya, Bangaluru, Kolkata, Mumbai,
Chennai, Guwahati and Hyderabad i.e. A total of 9 tourist facilitation Meeting of Tourism Task Force was held on 23rd Sept, 2022
counters have been opened at 9 different airports of India by the under the chairmanship of Secretary (Tourism), wherein, along
156 Ministry of Tourism. with other stakeholders, M/o Road Transport & Highways also 157

participated. During the meeting Secretary (Tourism) desired that

Annual Report 2024-25

Opening the facilitation Centre for visitors shall be of great help to

the updated status on the proposal of the Ministry of Tourism may
the tourists visiting the country. The counters shall cater to non-
be communicated at the earliest.
English speaking tourists also as these are also connected to the
24x7 Helpline – ‘1363’ of the Tourism Ministry where the tourists can 8.1.14 Tourist Safety and Security/ Tourist Police Scheme
speak directly with the foreign language agents and get guidance
i. Security of tourists is essentially a State Government subject.
in French, German, Italian, French, Portuguese, Russian, Japanese,
However,the Ministry of Tourism has taken up the matter with
Korean, Chinese and Arabic.
all State Governments/Union Territory (UT) Administrations
8.1.13 Improvement of Road connectivity and Way Side amenities to for setting up of dedicated Tourism Police. With the
the important Tourist Destinations with the help of Ministry of efforts of Ministry of Tourism, the State Governments /UT
Road Transport & Highways (MoRTH). Administrations of Telangana, Andhra Pradesh, Delhi, Goa,
Karnataka, Kerala, Maharashtra, Himachal Pradesh, Jammu
Ministry of Tourism had shared a list of 50 Tourism Destinations
and Kashmir, Madhya Pradesh, Odisha, Punjab, Rajasthan,
including Iconic Sites and UNESCO World Heritage Sites with
Sikkim and Uttar Pradesh have deployed tourist police in one
Ministry of Road Transport & Highways for improving road
form or the other.
connectivity in the first phase. Where good road connectivity
already exists, Ministry of Road Transport & Highways was ii. Ministry of Tourism through Indian Institute of Tourism &
requested to consider setting up of wayside amenities, prominent Travel Management (IITTM) got a study conducted naming
signages and beautification of the area, at a distance of 15-20 kms. “Functioning of Tourist Police in States/UTs & Documentation
on either side of the tourist destination. Ministry of Road Transport of Best Practices”, to understand the requirement of tourist
& Highways has informed that out of the 50 destinations identified police and sensitizing the tourist police towards the needs of
 08/ Facilitation and Standards 08/ Facilitation and Standards

the tourists, which was sent to all the States/UTs. A training undertaken with respect for basic right like dignity, safety and
module, as given by IITTM for imparting training was also freedom from exploitation of both tourists and local residents
forwarded to Ministry of Home Affairs, which was further in particular, women and children.
circulated to the Chief Secretaries of all state Governments/
8.2 Facilitation & Standards for Industry Development & Investment Promotion
UT Administrations.
Strategy of Ministry of Tourism to Promote Investment in Tourism Sector
iii. Ministry of Tourism highlighted the issue of safety & security
F&S Division handles all matters related to development of hospitality and
of the foreign as well as domestic tourists with the Ministry
tourism industries across the value chain, Investment Promotion and Facilitation
of Home Affairs. As desired by Ministry of Home Affairs,
and Ease of Doing Business in tourism and hospitality sector.
Ministry of Tourism forwarded a list of 25 tourist sites which
could be taken as pilot project for formation of a separate Investment in tourism plays a pivotal role in India’s economic development
police unit in the States/UTs. and growth. The tourism sector in a multifaceted activity that encompasses
hospitality, transportation, entertainment, and various other related services,

Ministry of Tourism
iv. To develop a comprehensive framework, Bureau of Police
contributing significantly to the nation’s GDP. By attracting both domestic and
Research and Development (BPR&D) commissioned a
international tourists, India can showcase its rich cultural heritage, diverse
study on Tourist Police Scheme and formulated a very
landscapes, historical monuments, and vibrant traditions, Strategic investments
comprehensive report. Analysis and recommendations of the
in tourism infrastructure, such as hotels, transportation networks, and tourist
report once implemented at the pan- India level, will enable
attractions, not only create employment opportunities but also stimulate
158 to create a framework for tourist safety. With the objective 159
ancillary industries, fostering economic prosperity. Moreover, a thriving tourism
of implementation of Uniform Tourist Police across all the
Annual Report 2024-25

sector enhances India’s global image, promoting cultural exchange and fostering
States/ UTs to create a safer ecosystem for the tourists,
diplomatic relations. With the right investments, India can tap into its untapped
Ministry of Tourism in collaboration with the Ministry of
potential, emerging as a preferred destination for travellers worldwide, thereby
Home Affairs and BPR&D organized a National Conference on
reaping the economic benefits and promoting sustainable development. As the
Tourist Police Scheme of Director Generals (DGs)/ Inspector
world becomes more interconnected, the importance of investment in tourism
Generals (IGs) of Police Department of all the States/ UTs on
cannot be overstated, making it a key driver for India’s inclusive and sustainable
19.10.2022 in New Delhi.
growth.
v. The Ministry of Tourism has set up a 24x7 Multi-Lingual
Investment in the hotel industry can catalyze Indian tourism by enhancing
Tourist Info-Helpline on the toll free number 1800111363 or on
accommodation infrastructure and visitor experiences. Adequate funding
a short code 1363 in 12 Languages including 10 international
facilitates the development of world-class hotels, resorts, and boutique
languages (German, French, Spanish, Italian, Portuguese,
accommodations, enticing both domestic and international travellers. Upscale
Russian, Chinese, Japanese, Korean, Arabic), Hindi English
establishments contribute to the allure of destinations, attracting a diverse
for domestic and foreign tourists to provide support service
range of tourists. This investment not only generates employment but also
in term of information relating to Travel in India and to offer
elevates service standards, fostering a positive perception of India as a tourist-
appropriate guidance to tourists in distress while travelling in
friendly nation. Improved lodging options create a ripple effect, stimulation the
India.
overall tourism ecosystem and positioning India as a premier global destination,
vi. The Ministry of Tourism along with all stakeholders,including
ultimately fuelling economic growth through increased visitor spending.
the Tourism Departments of all States and UTs, have adopted
The Ministry of Tourism operates a voluntary programme aimed at recognizing
the ‘Code of Conduct for Safe & Honourable Tourism’ which
diverse stakeholders in the tourism sector, including hotels, bed & breakfast
is a set of guidelines to encourage tourism activities to be
 08/ Facilitation and Standards 08/ Facilitation and Standards

units, transport operators, tour operators, and travel agents. This initiative serves
to bolster the development of the tourism industry by acknowledging and
promoting the contributions of various entities. Furthermore, these recognized
partners gain valuable exposure and a platform at international road shows and
travel exhibitions. This opportunity enables them to showcase and market tourism
packages and products, thereby contributing to the overall strengthening of the
country’s tourism industry.

8.2.1 Activities of Facilitation and Standards (Accommodation Units) for

Industry Development and Investment Promotion

F&S Division, Ministry of Tourism, Government of India has implemented

the following mandate:

Ministry of Tourism
• All matters related to development of hospitality and tourism
industries across the value chain

• All matters related to Investment Promotion and Facilitation A handbook on Industry Status to the Tourism and Hospitality Sector was
including FDI in tourism and hospitality sector also launched by the Hon’ble Vice President of India, Shri Jagdeep Dhankar,
in the event of the World Tourism Day Celebrations on 27th September, 2024.
160 • All matters related to Ease of Doing Business in tourism and 161
The handbook outlined the best practices of Staes/UTs and recommendations
hospitality
Annual Report 2024-25

of the industry with regards to the benefits associated to the grant of

Ministry of Tourism organized an Interactive Session between the Hon’ble
industry status. The Ministry of Tourism continue to urge State Governments
Union Minister for Tourism, Shri Gajendra Singh Shekhawat and the Industry
and Union Territory Administrations to grant industry status to the tourism and
Stakeholders on 21st June, 2024 wherein a consequential discussion was made
hospitality sector.
regarding the issues faced by the tourism and hospitality stakeholders in India
and suggestions for policy designs were noted.
 08/ Facilitation and Standards 08/ Facilitation and Standards

8.3 North-Eastern Region and Jammu & Kashmir – Special Emphasis 8.3.2 Protected Area Permit(PAP)/Restricted Area Permit (RAP)

8.3.1 North Eastern Region For a better and smooth travel experience of Tourists in the Restricted/
Protected areas of the country, Ministry of Tourism regularly
i. As per the modified guidelines of MDA dated 28.11.2020, Financial
coordinates with the Ministry of Home Affairs and as a result, Ministry
support will be extended to the tourism service providers for
of Home Affairs has relaxed the PAP/RAP for a further period of 5 Years
undertaking the promotional activities within the country i.e.
beyond 31.12.2022 i.e., till 31.12.2027 for the identified Islands in the
Participation in domestic travel fairs / exhibitions; Participation in
Union Territory of Andaman & Nicobar Islands. Relaxation of
Tourism related Conferences / Conventions / Seminars organized
PAP/RAP for a further period of 5 Years beyond 31.12.2022 in the States
by National Tourism and Hospitality Associations including
of Manipur, Mizoram and Nagaland has already been approved by
ADTOI, ATOAI, FHRAI, IATO, ABTO, ICPB, IHHA, ITTA, HAI, TAAI,
the Ministry of Home Affairs.
TAFI & FAITH and by reputed Commerce, Industry and Trade
Organizations/ Associations in the country, such as CII, FICCI,

Ministry of Tourism
ASSOCHAM, PHD Chamber of Commerce and Indian Chambers
of Commerce and any other trade association recognised by the
Ministry of Tourism from time to time; Participation in Conferences
/ Seminars / Conventions / organised by the Central and State
Government Tourism Ministries; Participation in Road Shows in
162 different regions of the country. Apart from this, Financial support 163
will be extended to Tourism Departments of State Governments/ UT
Annual Report 2024-25

Administrations for undertaking the promotional activities within

the country i.e. Participation in domestic travel fairs / exhibitions;
tour packages in the domestic market for Travel undertaken by
officers and State of State govt./UT administration for Tourism
product familiarization.

Apart from this, one additional tour (above the three tours) will be
permissible for visiting any State in the North East region, J&K
and Ladakh. As regards the revised guidelines for the recognition
of Tourism Service Provider the Criteria for Grant of Recognition
Green Shoots/Start Ups and for Experienced Travel Agents / Tour
Operators & Tourist Transport Operator operating in North East
Region/ UT of J&K/ Ladakh/ A&N/ Lakshadweep Islands has been
relaxed in terms of Paid Up Capital, Annual turnover & Office Space.
 09/ Skilling and Capacity Building 09/ Skilling and Capacity Building

09/

Skilling and
Capacity Building

Ministry of Tourism
164 Skilling and Capacity Building division of the Ministry deals with four academic Institutions 165

imparting professional education in Hospitality, Catering Technology, Travel, Tourism

Annual Report 2024-25

and its related sectors. In addition, it deals with administrative and promotional matters
of Indian Institute of Skiing & Mountaineering (IISM) a subordinate institute which is a
pioneer institution in the field of adventure tourism.

9.1 Institutes of Hotel Management (IHMs) & Food Craft Institutes (FCIs)

It has been the endeavour of the Ministry of Tourism to put in place a system
of training and professional education, with necessary infrastructure support,
capable of generating manpower sufficient to meet the needs of the tourism and
hospitality industry, both quantitatively and qualitatively. As of now, there are 56
Institutes of Hotel Management (IHMs), (comprising 21 Central IHMs and 33 State
IHMs, 2 State IHMs running under PPP mode) and 13 Food Craft Institutes(FCIs),
which have come up with the support of the Ministry. One (1) Central IHM at
Jadgishpur, Uttar Pradesh is under construction. These institutes were set up as
autonomous societies with the specific mandate to impart hospitality education/
conduct training inhospitality skills. While the IHMs mainly impart degree level
hospitality education, the FCIs offers skill level education.

Para Gliding at Bir Billing, Kangra, Himachal Pradesh

 09/ Skilling and Capacity Building 09/ Skilling and Capacity Building

Diploma in Food Production; Diploma in Food and Beverage Service; Diploma in

House Keeping Operation, Diploma in Front Office Operation, Diploma in Bakery
and Confectionery, Craftsmanship Certificate Course in Food and Beverage
Service, Craftsmanship Certificate Course in Food Production and Patisserie
and Certificate Course in Professional Bartending, admissions are directly
carried out by the respective Institutes as per eligibility criteria prescribed
by the Council for the respective courses.

In addition to various short term capacity building programs, during the

year 2023-24 a total of 25,889 students enrolled themselves under various
regular academic programs offered by NCHMCT.

9.3 Indian Institute of Tourism & Travel Management (IITTM), MOT

Ministry of Tourism
Institutes of Hotel Management (IHM)-Shimla
Indian Institute of Tourism and Travel Management (IITTM), set up in 1983, is
a pioneer in the field of travel and tourism education and training. It provides
specialized training and education for tourism and travel industry. It currently
9.2 National Council for Hotel Management & Catering Technology offers the following full time programs from its Gwalior, Bhubaneswar, NOIDA,
(NCHMCT, MOT) Nellore and Goa centres:
166 For steering and regulating the academic efforts of the IHMs and FCIs, in 1982 167
• Two-year full time MBA (Tourism and Travel Management)
the Ministry had set up the National Council for Hotel Management & Catering
Annual Report 2024-25

• Three-year full time BBA (Tourism and Travel) program

Technology(NCHMCT). The mandate of the NCHMCT is to co-ordinate the
growth and general advancement in the development of hospitality management • Ph.D. Degree in Tourism
education through its affiliated Institutes. The Council’s jurisdiction extends Above UG, PG and Ph.D. programmes offers by IITTM are under collaborative
over a wide range of administrative matters including admission, fees, bye-laws, scheme of Jawaharlal Nehru University, New Delhi (A Central University).
syllabus for studies, courses, research and examinations, results, regulating
These centers also offer Short-term Skill Development Programmes/courses in
building plans and equipment, training, publishing periodicals, magazines,
addition to various short term capacity building programs.
etc., as also carrying out of such government approved activities as prescribed
from time to time. The NCHMCT is also the affiliating body and the IITTM has the distinction of having 100% placement of the students in either
21 CIHMs, 33 SIHMs, 1 PSU IHM, 2 SIHM run under PPP mode and 13 FCIs Government or Private Sector for the last several years.
that have come up with the support of Ministry are also affiliated to it for Proposed new centers of IITTM
admissions and regulations of examination. The NCHMCT has also been
Opening of new centres of IITTM at Shillong and Bodhgaya are under process. In
given the mandate to affiliate private IHMs. As on date, 25 private institutes
the meantime, a camp of IITTM at Shillong, Meghalaya and Bodhgaya, Bihar has
are affiliated to the NCHMCT. The NCHMCT also conducts Joint Entrance
been made operational to start short term Skill Development courses.
Examination(JEE) on all India basis for admission to the 1st year of the 3-year
B.Sc. programme in Hospitality and Hotel Administration for its 9.4 National Institute of Water Sports (NIWS), Goa
affiliated institutes. Admission to M.Sc. in Hospitality Administration is centrally With the aim of strengthening the ongoing activities of education/ training,
carried out by the Council through an entrance exam (M.Sc. JEE). In the case research and consultancy, and leisure water sports promotion in India, National
of other courses, i.e. P.G. Diploma in Accommodation Operation, P.G.Diploma Institute of Water Sports (NIWS), Goa was incorporated in the IITTM. Currently,
in Dietetics and Hospital Food Service, PG Diploma in Hotel Consultancy, NIWS is offering consulting activities, professional short term training programs
 09/ Skilling and Capacity Building 09/ Skilling and Capacity Building

like Out Board Motor (OBM) Maintenance, Fibre Reinforced Plastic (FRP) The ICI has commenced 3 years BBA Culinary Arts from 2018-19 with an
Boat Repair, Tiller Controlled Powerboat Handling, Remote control Powerboat intake of 60 students each for ICI, Tirupati and Noida; MBA course have also
Handling, Life Saving Techniques, Surf Life Saving techniques, etc. It also conducts started from 2019-20 academic year at Tirupati and Noida Campuses with
some skill based courses like windsurfing, sailing, water skiing, kayaking, etc. initial 30 intake. In addition to various short term capacity building programs,
New campus of NIWS-IITTM Goa, with state-of-the-art facilities was inaugurated during the year 2024-25, a total of 187 students (in comparison to 150 students
by Hon’ble Prime Minister on 06.02.2024. during last academic year 2023-24) enrolled themselves under various regular
academic programs offered by ICI.
9.5 Indian Institute of Skiing and Mountaineering (IISM) Gulmarg

IISM was established in 1987 by the Ministry of Tourism, Govt. of India to promote
adventure tourism by conducting summer and winter courses regularly.
IISM is a permanent subordinate office of Ministry of Tourism, Govt. of India.
In addition to develop the skills of adventure, it acts as an advisory to Ministry

Ministry of Tourism
of tourism for formulation of National adventure policies/programs and
coordination of activities of various central, State Govt. and private agencies for
development and promotion of Adventure tourism in the country. It conducts
adventure training activities in all fields of the adventure to train citizens so as
to promote adventure tourism and develop new adventure destinations in the
168 country. Institute trains youth of the Nation including J&K in different adventure 169
skills through different courses.
Annual Report 2024-25

Some of the key courses conducted throughout the year by IISM are:

(a) Snow skiing courses from Dec to March

(b) Water skiing courses from Jun to Sept

(c) Parasailing courses from May to Oct

(d) Trekking courses from May to Nov 9.7 MoT’s Scheme of Assistance to IHMs/FCIs/IITTMS/NCHMCT/ ICI/PSU

(e) Hot Air Balloon courses from Oct to Dec The Ministry of Tourism has an enabling plan scheme “Assistance to IHMs/
FCIs/IITTMs/NCHMCT/ICI/PSU” under which Central financial assistance
(f) Short Corporate and school training programs
can be sanctioned to a State/Union Territory Government up to a ceiling
9.6 Indian Culinary Institute, Tirupati
of `16.50 Crore for establishment of an Institute of Hotel Management (IHM),
The Ministry of Tourism has set up an Indian Culinary Institute (ICI) at Tirupati `7.50 Crore for a Food Craft Institute (FCI). However, quantum of assistance
at a total cost of `97.92 Crore with the following objectives:- for the setting up of an IHM created by the Central Government, or the setting
up of a centre/branch of the Indian Institute of Tourism and Travel Management
(i) to ensure the preservation of heritage Indian cuisine, (ii) to establish
(IITTM) or National Council for Hotel Management & Catering Technology
research, documentation, museum and resource centre of Culinary Arts &
(NCHMCT) or Indian Culinary Institute (ICI), shall not be subject to this ceiling.
(ii) to impart specialized training in culinary skills. The Indian Culinary
The Central Financial Assistance (CFA) extended for setting up of new IHMs
Institute will serve as a resource centre in its subject domain, conforming
/ FCIs is subject to provisions of guidelines of the scheme and affiliation of
to international benchmarks. A centre of ICI Tirupati has been set up at
the Institute with NCHMCT. The normal grant is up to `12.50 Crore, of which,
NOIDA.
 09/ Skilling and Capacity Building 09/ Skilling and Capacity Building

`10.00 Crore is for construction and the balance for the purchase of equipments the supply of trained manpower the Ministry of Tourism (MoT) launched
required by the Institute. An additional `4.00 Crore can also be granted for a special initiative called “Hunar Se Rozgar Tak” (HSRT) for creation of
construction of hostels. The expenditure over and above the Central Grant is employable skills amongst youth specific to Hospitality and Tourism
met by the respective State Governments. For a Food Craft Institute, the Central Sector. The objectives underlying this initiative are primarily to reduce
assistance is limited to `7.50 Crore. Financial assistance is also extended for the skill gap that afflicts the Sector and to work towards the dispersal of
upgradation of institutional infrastructure such as construction of hostels and the economic benefits of growing tourism. With the objective to converge
modernization of laboratories. the two important thrust areas of Skilling India and Promotion of Tourism
the skill training program was expanded the outreach and output by
The Central Financial Assistance is meant for purchase of lab equipment,
allowing the implementation of skill training program professional skill
furniture, computers, and for the modernization and infrastructural upgradation
developing agencies with proven credentials and hospitality institutes
of the Institutes. An amount of `50.00 Cr has been allocated for FY 2024-25 at
approved by AICTE/NSDA/State & UT Government by empanelment of
BE stage and an amount of `20.00 Cr approx. is sanctioned till November, 2024.
such institutes. This initiative was started from the year 2015-16 and so far

Ministry of Tourism
9.8 Capacity Building for Service Providers
more than 135 institutes are active in imparting HSRT training program
Ministry of Tourism has put in place the Scheme of “Capacity Building for Service in the country- both in public and private sector.
Providers” (CBSP) to provide education, training and certification to the tourism
9.8.3 The following programmes are conducted under the CBSP Scheme:-
service providers at every level. The main objective of this initiative is to train
A. Hunar Se Rozgar Tak:- The programme presently offers a
and up-grade manpower at every strata of tourism service providers in order
170 total of eleven short duration courses of 160 hours to 700 hours. 171
to capitalize the vast tourism potential of the country to the fullest, and provide
Out of these eleven courses eight viz. Multi Cuisine Cook, Food
professional expertise to the local populace as well as create fresh opportunities
Annual Report 2024-25

& Beverage Service, Room Attendant, Front Office, Laundry

in the tourism sector both in urban as well as rural areas. The training programme
Machine Operator, Kitchen Steward, Home Delivery Boy and
implemented through the CBSP scheme aims to increase the employability of
Traditional Snack & Savory Maker are hospitality related and
the tourism service providers so that they can move from informal to formal jobs
the other three courses viz Unarmed Security Guards, Heritage
leading to increased earnings and or improved working condition.
Guide and Tour Guide are non-hospitality courses and are fully
9.8.1 The Scheme is implemented by the Ministry of Tourism through Institutes
funded by the Ministry of Tourism. The total achievement was
of Hotel Management and Food Craft Institutes including such institutes
10340 persons trained /certified in FY 2022-23. A total of 6753
approved by the All India Council for Technical Education (AICTE),
persons have been trained / certified upto 31st October, 2023 of
Indian Institute of Tourism & Travel Management (IITTM), National
the FY 2023-24.
Council of Hotel Management & Catering Technology (NCHMCT),India
B. Skill Testing & Certification:- Skill Testing & Certification of
Tourism Development Corporation (ITDC), State/UT/Central Training/
the existing service providers to test and certify existing service
Academic Institutions and the specialized academic Training Institutes
providers in four hospitality trades namely food production,
in the private sector engaged in giving training in the hospitality sector.
food and beverage service, bakery and housekeeping. The total
9.8.2 The Skill Gap study in the tourism & hospitality sector requires a step up in
achievement was 5560 persons trained /certified in FY 2022-23.
supply of trained manpower in the tourism & hospitality sector. Ministry
A total of 2050 persons have been trained / certified upto 31st
of Tourism (MoT) was in the midst of addressing this issue through an
October, 2023 of the FY 2023-24.
assorted Institutional base comprising the MoT sponsored Institutes of
C. Entrepreneurship Programme:- Five 150 hours courses are
Hotel Management and Food Craft Institutes, the Institutes under the
offered in the trades of (i) Cook – Tandoor, (ii) Barman, (iii) Baker,
aegis of the State Governments and the Union Territory Administrations
(iv) Homestay (Multi-Skilled Caretaker) and (v) Halwai – Indian
and the State Tourism Development Corporations. But to further augment
 09/ Skilling and Capacity Building 09/ Skilling and Capacity Building

Sweets under this Programme. The total achievement was training and awareness on the importance of tourism, general
1349 persons trained /certified in FY 2022-23. A total of 485 cleanliness, safety, sustainability, and also on the importance
persons have been trained / certified upto 31st October, 2023 of providing tourists with the highest standards of hospitality
of the FY 2023-24. and care.

During the FY 2023-24, a total of 24,153 candidates were trained/ Since the pilot of this program on August 15th this year, around
certified and during the FY 2024-25 till 30th November 2024, 3,500 people have been trained under this initiative. On World
a total of 56,478 candidates have been trained/certified Tourism Day 2024, Ministry of Tourism extended Paryatan Mitra/
under the CBSP scheme. Paryatan Didi across 50 tourist destinations in the country.

D. Other Programmes:- Tourism Awareness/Sensitization 9.9 Incredible India Tourist Facilitator Certification Programme
programmes for existing service providers are also conducted
The Ministry of Tourism has been conducting the Incredible India Tourist
under this Scheme. Each course is of 2 days to 6 days duration.
Facilitator (IITF) Certification Programme- a digital initiative that aims at creating

Ministry of Tourism
The primary objective of the programme is to eventually achieve
an Online learning platform with an objective of creating a pool of well trained
an improved service ambience and experience for the tourist
and professional Tourist Facilitators across the country. The system provides
and to further the Swachh Bharat Abhiyan.
basic, advanced (heritage and adventure), spoken language and refresher courses
As a part thereof, the Ministry of Tourism has started Tourism for candidates. The candidates can pursue these online courses from anywhere
Awareness Programmes targeting Dhabawalas, Taxi / Rickshaw at any time and at their own pace. The online courses can be accessed from
172 Drivers, Police Staff, Hotel Staff and shopkeepers etc. in and different digital devices. On successful completion of the course, the candidate 173

around these iconic sites. Eleven Central IHMs have been would be a professionally certified tourist facilitator who would support tourists
Annual Report 2024-25

entrusted the responsibility of delivery of this programme. by disseminating information, eliciting interest in them about the country and
providing experiential tourism. The Programme has been made available online
E. Paryatan Mitra/Paryatan Didi:- The Ministry of Tourism
w.e.f. 01.01.2020.
launched a National responsible tourism initiative by the name
of Paryatan Mitra/ Paryatan Didi. A total of 7 tourist destinations Vide amendment in the guidelines dated 11.01.2021, the existing Regional Level
were identified to pilot the initiative namely - Orchha (Madhya Guides (RLGs) have been renamed as Incredible India Tourist Guides (IITGs) and
Pradesh), Gandikota (Andhra Pradesh) Bodh Gaya (Bihar), Aizawl they have been integrated with this new system of IITF/ IITG. The nomenclature
(Mizoram), Jodhpur (Rajasthan), Srinagar (Jammu & Kashmir) of existing Regional Level Guide (RLG) will be changed to Incredible India Tourist
and Sri Vijaya Puram (Andaman & Nicobar Islands). Guide (IITG) on completion of the Refresher Course, and their area of operation
has been widened from a specified region to Pan India. Out of approximately 3200
Through this initiative, Ministry of Tourism aims to elevate the
total RLGs, about 2600 have completed the Refresher Course and they are issued
overall experience for tourists in destinations, by having them
new Identity cards (IDs) of IITG, which enable them to continue guiding at ASI
meet ‘tourist-friendly’ people who are proud Ambassadors &
Protected Monuments and Heritage Sites, in addition to other tourism sites and
Storytellers for their destination. This is being done by providing
destinations in the country.
tourism related training and awareness to all individuals who
interact and engage with tourists in a destination. So far, Incredible India Tourism Facilitator Basic Course online examination has
been conducted seven times, wherein a total of 6429 candidates have completed
Driven by ‘Athithi Devo Bhava’, cab drivers, auto drivers, staff
IITF Basic exam.
at railway stations, airports, bus stations, hotel staff, restaurant
workers, homestay owners, tour guides, police personnel, street IITFC Advanced (Heritage) and Spoken Foreign Language (Other than English)
vendors, shop keepers, students, and many more were provided courses have already been launched by IITTM on IITF portal and are open for
 09/ Skilling and Capacity Building 09/ Skilling and Capacity Building

registration. The Ministry of Tourism through IITTM is also in the process of etc., to be displayed on the portal, wherein the tourists would be able to create
conducting IITFC advanced (Adventure) courses for candidates, shortly. their profile, search for tourist facilitators/Guides and make the bookings.
The tourist, from their own comfort of location, can search the facilitators/
Following expenditure have been incurred since 2020-21 conducting the IITFC
Guides for any destination and make the booking for his upcoming trips to
course, uploading the course content, conducting examinations development of
the country. This web-based solution (E-marketplace platform) is intended
e-market place etc. under the Champion Services Sector Scheme:-
to be used for managing the facilitator/Guides profile, bookings, manage
Payment details of IITFC is as under:-
ratings of the facilitators/Guides, user feedback (positive & negative), languages
S.no. Financial year Payment released known and content management. The solution would also support modular
1. 2020-21 ` 3.18 crore development and deployment of additional functionalities in future on
2. 2021-22 ` 6.50 Crore
requirement basis, such as: inclusion of team leaders, supervisor, system
3. 2022-23 ` 8.76 Crore
integrators, Quality analyst, Software developers etc. This would be compliant
4. 2023-24 ` 2.80 Crore
Total ` 21.24 Crore to global standards and specifications for web-based e-Market Place,

Ministry of Tourism
where tourists not only can schedule their appointment through this
Ministry of Tourism has adopted the idea of uniform IDs and Badges (shape, size
portal but also can make payment to their service provider. It may be stated
& color coding) for Incredible India Tourist Guide (earlier referred as RLGs).
that the overall experience of the E-Marketplace portal under IITFC/IITG
IDs/Badges for IITFC and Incredible India Tourist Guide have been divided in 05
program of the Ministry would be more akin to the platforms of OLA, UBER
categories based on their experience criteria, which are as under:
etc., which would help IITFs/IITGs to get business opportunities and would
174 S. No. Particulars of IITFC/IITG Colour Badge/ Star Attached to the work as a bridge between the customer and the service provider. This would 175
Category ID
encourage the Tourist guides & Tourist Facilitators to improve their services
Annual Report 2024-25

1. IITFC (Basic) Basic-Blue One (*)

IITG (Less than 5 years of Silver Two (**)
and therefore help promoting the ‘Incredible India’ brand.
2.
experience)
IITG (More than 5 years of Gold Three (***)
3. experience but less than 10 years
of experience)
IITG (More than 10 years of Diamond Four (****)
4. experience but less than 20 years
of experience)
IITG (More than 20 years of Platinum Five (*****)
5.
experience )

The Regional Director(s) of India Tourism offices are issuing the same.

9.10 Desh (e-Marketplace) platform for IITFs/ IITGs

With the purpose of job creation, the Ministry of Tourism on 08.03.2022

launched the concept of digital platform (E-Marketplace) as a part of digital
tourism solution for IITFs / IITGs, to provide Web and Mobile App based
interaction mechanism to be used by the tourists and certified tourist
facilitators/Tourist Guides. It has been made online (Beta version) w.e.f.
12.08.2022. The IITFC and IITGs would be able to update their profile, experience,
services offered, qualifications, area of expertise, tariffs, availability of dates
 10/ Administration and Information Technology 10/ Administration and Information Technology

10/
Administration
and Information
Technology

Ministry of Tourism
176 10.1. Gender Equality 177
Annual Report 2024-25

Tourism, being a service industry, boasts a significant female representation.

Consequently, the Ministry prioritizes gender sensitization and the assurance of
equal rights for women as crucial focal points.

The Ministry ensures that women officials are regularly participated in the
various training programmes for their capacity building.

In compliance with the instructions of Department of Women & Child Development

and guidelines issued in implementation of the directives of Hon’ble Supreme
Court Judgement dated 13th August, 1997 in the case of Vishakha and others vs.
State of Rajasthan and Others on the subject of sexual harassment of women in the
workplace, this Ministry had constituted a Complaint Committee for considering
complaints of sexual harassment of women working in the Ministry of Tourism
with the approval of the then Secretary (Tourism) in 2003. The composition of the
Complaints Committee is revised from time to time subsequent to transfers etc.
of the existing Chairperson/Members.

10.2 Welfare Measures

Scheduled Castes/Scheduled Tribes Cell

The Liaison Officer for the Scheduled Castes/Scheduled Tribes Cell in the
Ministry who attends to the grievances on service matter of Scheduled Castes and

Bharat Mandapam, New Delhi

 10/ Administration and Information Technology 10/ Administration and Information Technology

Scheduled Tribes employees of the Ministry and its attached/subordinate offices 10.4 Departmental Accounting Organisation
is a Deputy Secretary/Director level officer. The Cell mainly acts for compliance
10.4.1 Secretary (Tourism) is the Chief Accounting Authority of the Ministry of
of orders issued in respect of reservation policy from time to time.
Tourism. He discharges his functions through and with the assistance
Reservation for SC, ST and OBC candidates of the Additional Secretary & Financial Adviser (AS&FA) and the Chief
Financial Controller of the Ministry.
All recruitment in the Ministry and its subordinate offices are being made as per
the orders of reservation issued by Government from time to time and reservation 10.4.2 The Chief Financial Controller heads the accounting organization and
rosters are maintained accordingly. Regular annual returns on the subject are ensures transparent and effective financial management of the Ministry
forwarded to the concerned Authorities. through the Principal Accounts Office/Pay & Accounts Office (Tourism).
He is assisted by the Financial Controller of the Ministry in discharge of
Reservation for Divyangjan
his duties and functions
In Compliance of order of the Hon’ble Supreme Court in the matter of Shri Anuj
Budgetary provision for Ministry of Tourism for the financial year
Goyal vs UOI & Ors. and direction of Department of Empowerment of Persons with

Ministry of Tourism
2024-25 is as under:
Disabilities (Divyangjan) OM No.34-16/2018-DD-III dated 16.08.2019, the Expert
Committee of the Ministry of Tourism had identified different level of posts in Revenue Section 2477.85 Crore

Group “A”, “B” & “C” having an element of Direct Recruitment, as suitable for Capital Section 1.77 Crore
Total 2479.62 Crore
persons with benchmark disabilities in pursuance of the Rights of Persons with
Disabilities Act, 2016. The said information is also available on the Ministry’s
178 The departmentalized accounting organization of Ministry of Tourism 179
website http://tourism.gov.in.
comprises of Principal Accounts Office, one Pay & Accounts Office and
Annual Report 2024-25

10.3 Vigilance Internal Audit Wing.

A separate vigilance wing in this Ministry has been functioning to deal with
10.4.2.1 Principal Accounts Office
various vigilance matters. Vigilance Division deals with the complaints received
in the Ministry either directly or through CVC, CBI and other agencies. Vigilance Principal Accounts Office is common for Ministry of Civil
Division serves as a link between the Ministry, CVC, CBI and other enforcement Aviation and Ministry of Tourism, discharging the following
agencies on Vigilance Matters. It regularly initiates disciplinary proceedings functions:
against the erring officials and monitors pending cases. It also regularly reports
a. Consolidation of the accounts of Ministry of Tourism
Complaints and Cases to CVC.
as per provisions of Civil Accounts Manual and in the
Vigilance Division also deals in the matter pertaining to Annual Property Returns, manner prescribed by Controller General of Accounts.
Annual Performance Appraisal Reports, etc.
b. Preparation of Monthly and Annual Accounts,
To ensure transparency and accountability in the ministry, various initiatives are submission of Statement of Central Transactions and
taken such as regular rotation and transfer of staffs and officers beyond certain the materials for the Finance Accounts to the Controller
years, e-GEM procurement, e-office implementation etc. General of Accounts, Ministry of Finance.

Vigilance Awareness Week was observed by Ministry of Tourism during c. Liaison with the office of the Controller General of
Vigilance Awareness Week from 28th October to 3rd November 2024 and Accounts Office to effect overall co-ordination and
sensitization programs were conducted by ITDC during this occasion. More than control in accounting Issue of Inter Departmental
90% complaints have been disposed of by the Vigilance Division in the year 2024. Authorisation to various agent Ministries.

d. Rendition of technical advice to Pay & Accounts..

 10/ Administration and Information Technology 10/ Administration and Information Technology

10.4.2.2 Budget and Accounts (v) Compilation of monthly account based on monthly
expenditure, receipts and payment authorizations, duly
The Budget and Accounts division functions under Chief
incorporating reconciled accounts of CDDOs.
Financial Controller, Ministry of Civil Aviation & Tourism as
per revised charter issued by Department of Expenditure, (vi) Maintenance of General Provident Fund accounts, and
Ministry of Finance vide OM No. 23(3)/E.Coord/2018 dated remittance of New Pension Scheme contribution to
13.06.2023 and discharges the following functions. trustee banks, settlement of Inward and outward claims,
Authorization/payment of pension, Commutation,
(i) Preparation of Budget Estimates and Revised Estimates
Gratuity, Leave Encashment, etc to retiring employees.
for Scheme/Non-Schemes components of the grant.
10.4.2.4 Internal Audit
(ii) Preparation of various statements relating to pre-budget
meeting, preparation of Notes on Detailed Demands for The Internal Audit Wing,which is common for Ministry of Civil
Grants, operation of Union Budget Information System Aviation and Ministry of Tourism has a sanctioned strength of

Ministry of Tourism
of Ministry of Finance. four Assistant Accounts Officers and four Accountant / Senior
Accountants is headed by Chief Financial Controller.
(iii) Preparation of Explanatory Notes/ Saving Notes,
Preparation of SBE – Statement of Budget Estimates and The role of the internal audit organization is mainly to inspect
its mapping with DDG online. that expenditure control mechanism is in place and rules
pertaining to financial proprietary are followed. In order to
180 (iv) Preparation of Supplementary Demands for Grants and 181
achieve this target, internal audit draws up an Annual Audit
Detailed Demands for Grants.
Annual Report 2024-25

Calendar based on periodicity, budget allocation and nature &

(v) Preparation of Appropriation accounts and issuance of
scope of scheme being implemented by the particular office/
Re-appropriation orders, surrender Orders.
agency.
(vi) Monitoring of paras pertaining to C&AG Audit Report
There are 49 auditable units in the Ministry of Tourism.
and Internal Audit Reports,
It includes 27 Autonomous Bodies,19 CDDOs (04 RDIT, 15
10.4.2.3 Pay & Accounts Office IT Domestic) and 03 NCDDOs (PAO (Tourism), Ministry of
Tourism (Headquarter), and RDIT (Delhi).
Pay & Accounts Office is the exchequer of the Ministry and
monitors release of funds, expenditure control, and other In the Financial Year 2023-24 Internal Audit of IHM Kolkata,
receipts & payment functions as under: IHM Mumbai, and Scheme Audit of Development of
Himalayan Circuit- Manali (Swadesh Darshan) and Nagpur
(i) Pre-check of bills submitted by Non-Cheque Drawing &
Metropolitan Region Development Authority (Swadesh
Disbursing Officers of the Ministry.
Darshan) were conducted by the Internal Audit Wing.
(ii) Authorization of funds to Cheque Drawing & Disbursing
The position of outstanding paras of Internal Audit is as under:
Officers through issue of “Letter of Credit” to 19 CDDOs
located in various parts of the country. No. of Units Para Outstanding as on date
49 366
(iii) Post-check of all paid vouchers/ payments made by all
CDDOs. 10.4.3 Initiatives for e-Governance:
(iv) Release payment of Loans/Grants-in-aid to statutory In accordance with the guideline issued by the Ministry of Finance and
bodies and state level agencies including execution and Controller General of Accounts the accounting organisation of Ministry
implementing agencies. of Tourism has fully operationalized the roll out of the E-Bill on the
 10/ Administration and Information Technology 10/ Administration and Information Technology

Public Financial Management System (PFMS) platform facilitating the 10.4.3.3 e-PPO
improvement and transparency in the payment and accounting system
This e-PPO system was developed to send online digitally
upto the implementing agency level.
signed authorities from CPAO to CPPCs of banks for payment
10.4.3.1 Public Financial Management System to the pensioners. At present, digitally signed revision
authorities are being sent to 23 banks (out of 29) from CPAO.
The Public Financial Management System (PFMS) is an
Remaining 6 Banks are in process of getting covered under
online payment and accounting platform with the objective
this project. Integration of the Electronic Pension Payment
of establishing an online Financial Management Information
Order (EPPO) with Digi Locker is also in process.
and Decision Support System for tracking funds released
under various schemes of Government of India. 10.4.3.4 Central Nodal Agency

PFMS being a centralized and fully operationalized IT Department of Expenditure, Ministry of Finance has revised
application for Fund transfer which facilitates “Just in time the procedure for flow of funds under Central Sector

Ministry of Tourism
releases” and complete monitoring of utilization of funds up Schemes and monitoring utilization of funds released. All
to end level beneficiaries. Central Sector Schemes, unless specifically exempted are
implemented either through the Treasury Single Account
As per directions of Ministry of Finance the PFMS has been
(TSA) or the Central Nodal Agency (CNA). In the Ministry
implemented at all levels in Ministry of Tourism and all funds
of Tourism there are two CNAs designated by the Ministry:
are being released through PFMS. Further action has also
182 (i) National Council for Hotel Management and Catering 183
been initiated for roll out of EAT module of PFMS by all the
Technology (NCHMCT) for the schemes “Assistance to IHMs/
Annual Report 2024-25

stakeholders.
FCIs/IITTM/NIWS” and “Assistance to Central Agencies”,
10.4.3.2 E-bill
and (ii) India Tourism Development Corporation (ITDC) for
The Electronic Bill (e-Bill) system has been developed by the the schemes “Integrated Development of Tourist Circuits
Public Financial Management System (PFMS) Division in the around Specific Themes (Swadesh Darshan)” and “Pilgrimage
office of the Controller General of Accounts in the Department Rejuvenation and Spiritual Heritage Augmentation Drive
of Expenditure, Ministry of Finance. The Union Minister (PRASHAD)”
for Finance & Corporate Affairs Smt. Nirmala Sitharaman
10.4.3.5 Single Nodal Agency
launched the e-Bill processing system, announced in Union
Single Nodal agency (SNA) is an agency designated by State
Budget 2022-23, on the occasion of 46th Civil Accounts Day.
Governments for release and monitoring utilization of funds
This is part of ‘Ease of Doing Business (EoDB) and Digital
under Centrally Sponsored Schemes for more effective
India eco-system’ initiative to bring in broader transparency
cash management and efficiency in the public expenditure
and expedite the process of payments. It seeks to enhance
management. The “Safe Tourist Destination for Women”
transparency, efficiency and faceless-paperless payment
scheme of the Ministry of Tourism is being implemented
system by allowing suppliers and contractors to submit
under this model.
their claim online which is trackable in real time basis.
The electronic bill is processed digitally at every stage and 10.5 Important Audit Observations
payments also credited digitally to the bank account of the
As per Audit Paras Monitoring System (e-APMS) Controller General of Accounts
vendor. The vendor/supplier is able to track the status of their
Report, there are 6 (Audit Para) and 1 (one) Entire Report of C&AG are pending
bills online. The bills are processed in the First-In-First-Out
against the Ministry of Tourism as on 31.12.2024.
(FIFO) method. Most bills are now processed through e-bill.
 10/ Administration and Information Technology 10/ Administration and Information Technology

10.6 Progressive Use of Official Language Hindi 3. Special measures to promote the use of Hindi

To ensure compliance of the Official Language Policy of the Union and to take i. Incentive Scheme and Cash Prize: Annual Incentive scheme
action on orders issued by the Department of Official Language from time to of the Department of Official Language for doing official work in
time, the Official Language Section of the Ministry of Tourism takes every action Hindi is applicable in the Ministry for the year 2024-25.
to achieve the goals set out in the Annual Programme issued by the Department
ii. Hindi Diwas and Hindi Pakhwada/Month: Hindi Pakhwada
of Official Language. Along with this, the Official Language Section deals with the
(Fortnight) was organized from 14 to 29 September, 2024 in Ministry
entire translation work related to the Ministry.
of Tourism. On the eve of Hindi Diwas, the message of the Honorable
Measures to achieve the targets set out in the Annual Programme issued by Home Minister was released and message of Secretary (Tourism)
the Department of Official Language: was released on the e-office notice board of the Ministry. During
Hindi Pakhwada competitions were organized on the topics related
1. Compliance of Section 3 (3) of Official Language Act, 1963
to chitra-abhivayakti, translation and Hindi noting-drafting etc.
As per the directives of the Deptt. of Official Language compliance of

Ministry of Tourism
Officers & staff participated in it with enthusiasm & won rewards.
Section 3 (3) of Official Language Act, 1963 and Rule 5 of Official Language
Apart from this, like every year, this year also Hindi Diwas and
Rules, 1976 is ensured in the Ministry and its affiliated and subordinate
4th Akhil Bharatiya Rajbhasha Sammelan was organized by the
offices. The correspondence of the Ministry is gradually increasing and
Department of Official Language on 14-15 September 2024. Deputy
all measures are being taken to achieve targets set out in the Annual
Director (OL), 1 Senior Translation Officer, 2 Junior Translation
Programme. All the officer and staff of the Ministry are doing more and
184 Officers and 1 Senior Stenographer deployed in Official Language 185
more notings in Hindi in the files.
Section of the Ministry of Tourism participated in it.
Annual Report 2024-25

2. Committees
iii. Hindi Workshops: Workshops are being organized regularly to
i. Official Language Implementation Committee: Official remove hesitation and resolve day to day problems of working in
Language Implementation Committee (OLIC) is formed in the Hindi for officers & staff.
Ministry and its quarterly meetings are organized on regular basis.
iv. Inspection of subordinate offices: Department of Official
In these meetings, the work done by the Sections of the Ministry in
Language has set a target of 25% for the Official Language inspection
Hindi is reviewed. Till now 3 OLIC meetings have been organized in
of the subordinate offices of Ministry/ Department.
the Ministry during the first 3 Quarters of the year 2024-25.
4. Specific functions
ii. Committee of Parliament on Official Language: During the year
Publication of Home Magazine “Atulya Bharat”: In pursuance of
to examine the work being done in Hindi in the subordinate offices
the decision taken in the meeting of the Hindi Advisory Committee on
of the Ministry the second sub-committee of the Committee of
16.9.2015, the publication of quarterly home magazine namely “Atulya
Parliament on Official Language inspected offices under control
Bharat” is being published on quarterly basis regularly by the Ministry.
of the Ministry. During the inspection meetings of offices under
For the last two years ‘Atulya Bharat is uploaded on the website in the
control of the Ministry, Senior Economic Advisor/Officer in-
form of E-magazine. So far, 30 editions have been published. With the
charge and officers of Official Language Section were present as
approval of Senior Economic Advisor, now onwards this magazing will be
representatives of the Ministry. Assurances given to the Committee
published on half yearly basis.
in inspection meetings are fulfilled as per the directions of the
Committee.
 10/ Administration and Information Technology 10/ Administration and Information Technology

10.7 Swachh Bharat Mission across the country. During this period a total number of 350 activities
were undertaken.
“Swachhta” is considered as one of the pillars of tourism, as a clean tourist place is
more sustainable in the longer run, which attracts tourism as well as investment. 10.7.3 Swachhta Hi Sewa (SHS) – SHS activities are organized from 14th
This also results in good health and a sense of pride amongst the local residents September to 2nd October every year. The theme of SHS-2024 was
and a feeling of satisfaction amongst the tourists. Swachh Bharat Mission is a “Swabhav Swachhata, Sanskaar Swachhata” – ÞLoHkko LoPNrk] laLdkj
“National Level Program” and was launched in 2015. Swachhata related activities LoPNrkß- Under this initiative, cleanliness drives have been carried out
and programs are dedicatedly organized by PMU – SBM Division of Ministry of by subordinate offices, academic institutions (IITTM, CIHMs, SIHMs,
Tourism, which emphasized the importance of cleanliness and hygiene for steady FCIs) of this Ministry and Tourism Department of State Govt. UT had
growth of Tourism within the country. The subordinate offices and academic undertaken various cleanliness activities across the country along
institutions of this Ministry are participants for implementation of Swachhata with mass mobilization activities. During this period a total number of
related activities and programs. The list of implemented programs is as under: - 375 activities were undertaken.

Ministry of Tourism
10.7.1 Swachhta Action Plan (SAP) - Three types of awareness programs are At the conclusion of a fortnight of celebration of Swachhta Hi Seva, a
organized across the country under SAP, i.e. Tourist Awareness Program, Mega Event for carrying out major cleanliness drive and awareness
Student Awareness Program and Tourism Stakeholders’ Awareness programme in the presence of Hon’ble Minister of Tourism & Culture
Program. Ministry of Tourism has been implementing programs of above was organized by Ministry of Tourism on 1st October 2024 as a tribute
categories under SAP through Indian Institute of Tourism and Travel to the Mahatma Gandhi on his birth anniversary and celebrated Swachh
186 Management (IITTM), Gwalior, Central Institute of Hotel Managements Bharat Diwas. 187
(CIHMs). During the current FY 2024-25,Ministry of Tourism has approved
On this occasion, to boost the morale of Cleaning Staff / Safai Mitra the
Annual Report 2024-25

a total number of 274 activities under SAP to generate awareness for

Hon’ble Minister of Tourism, Shri Gajendra Singh Shekhawat felicitated
Swachhta amongst tourists, students and tourism stake-holders of this
them by giving Dignity Badge of Swachhta Prahari. The programme was
country.
followed by major cleanliness drive lead by the Hon’ble Minister in and
Swachhta has a multidisciplinary approach, hence, the concept is around the place and performance of Nukkad Natak based on Swachhta
interconnected with the aspects of human life and livelihood. This Theme was made by Students to create Awareness. About 500 persons
National level program in Ministry of Tourism emphasizes primarily participated in the Mega Event.
to implement awareness activities for Swachhta as per SAP.
Mass awareness for Swachhta would be an ideal situation for the Photographs of Awareness Program under
growth of Tourism of the Country. It needs wide range of participation, Swachhta Action Plan (SAP) in 2024
so, Ministry of Tourism has taken initiative to form Yuva Tourism Clubs
(YTC) across the country. YTCs are now joining in this National Level
Mission similarly like NGOs, citizen’s groups and clubs.

10.7.2 Swachhta Pakhwada (SP) - Swachhta Pakhwada activities are organized

to create awareness about Swachhta every year in the month of
September across the country. The duration of this annual program
is fifteen days (16-30 September). The subordinate offices (India
Tourism offices), ITDC, academic Institutions (IITTM, CIHMs, SIHMs,
FCIs) of this Ministry and Tourism Departments of State Govt./UT had
undertaken various cleanliness activities at their respective places
Creating Awareness at new bus stand, Rohtak through Tourist awareness activity at Paat Baba Temple,
recorded Swachhta messages Jabalpur by SIHM Jabalpur
 10/ Administration and Information Technology 10/ Administration and Information Technology

Tourist awareness programme” “Cleaning drive” along with a “Nukkad Natak” on the theme of Indiatourism Guwahati organise a one-day special Drive for the IHM Goa participated in the Goa Tourism Stakeholders
“Awareness for Swachhta in Tourism” at Coal Park, Tezpur, Sonitpur by FCI Nagaon plantation (Ek ped Maan ke Naam) at Chandubi Picnic Spot and Meet at Nandanvan Spice Farm on 27/09/2024.
Chandubi Tourist Lodge Campus, Govt. of Assam Under Swachhta Hon’ble Chief Minister of Tourism attended the event

Ministry of Tourism
188 189
Annual Report 2024-25

Tourist awareness and students awareness programme conducted by IHM Hajipur at

Vishnu Pad Temple, and Gyan Bharti Residential School, Bodhgaya, Bihar Dr. Ambedkar Institute of Hotel Management, Chandigarh cleanling drive at New Lake Sec. 42 Chandigarh
and formed at Human chain and depicted the commitment to maintain clean surroundings

Photographs of Awareness Program under

Photographs of Swachhta Pakhwada 2024
Swachhta Action Plan (SAP) in 2024

Swachhta Awareness programme was conducted by Delhi Institute of Hotel Management in various places of
Delhi to educating people about the importance of maintaining cleanliness and hygiene in their surroundings
At the conclusion of a fortnight of celebration of Swachhta Hi Seva, a Mega Event for carrying out major
cleanliness drive and awareness programme in the presence of Hon’ble Minister of Tourism & Culture
was organized by Ministry of Tourism on 1st October 2024. On this occasion, to boost the morale of
Cleaning Staff / Safai Mitra the Hon’ble Minister of Tourism Shri Gajendra Singh Shekhawat felicitated them
by giving Dignity Badge of Swachhta Prahari
 10/ Administration and Information Technology 10/ Administration and Information Technology

constantly working on finding newer methods to penetrate the network, steal

information, control devices and slowly take control on businesses.

In this context it is relevant to adapt mature standards and guidelines to prevent

such attack and if any such attack happens, to minimize the impact and reverse
it. Here many factors become important to keep IT services running without
interruptions and providing assurance to users that what is being delivers is
reliable and trusted.

To instill this confidence across vide user spectrum including decision makers
of the Ministry and in compliance with the approved CCMP plan of the ministry
A massive Cleanliness drive has taken-up in & around
the SIHM Silvassa campus
SIHM Udaipur organized an awareness and cleaning drive at
Shole-sale Savina Vegetable Market, Udaipur
following ICT practices and compliance is followed.

1. Application Security: Foremost among three IT pillars stands

Ministry of Tourism
application security. Secured delivery of services in major concern
for any business or organization. In the Ministry of Tourism, it has
been decided to follow below mentioned procedure for development,
implementation and deployment of the software application.

a. Using standard software development life cycle (SDLC): Usage of

190 191
standard SDLC process such as agile, DevOps, waterfall makes sure
Annual Report 2024-25

that all steps of software engineering is taken in to consideration.

This eliminates the risk of ad hoc development for quick results
that may have code vulnerability and many more.
Institute of Hotel Management Bangalore hosted a IHM Bhopal organized a Cleanliness drive at 11 No. Bus stop
Poster Making competition promoting creativity and with the aim of spreading awareness about cleanliness
awareness during Swachhata Pakhwada during Swachhta Pakhwada
b. Design Security: This broadly focuses on application architecture
such as using n-tier development of application, security of
10.8 Cyber Security databases, third party integration of services in a secured manner.
Information play crucial role in functioning of any organization today. Ministry c. Coding standards: Developers are required to follow standard and
of Tourism is no exception in this era of IT revolution. In the lines of advisories good coding practices not only for optimization of response time
issued by Indian Computer Emergency Response Team and Cert In of MeitY a but also readability of the code becomes easy. Code revisits are
comprehensive Cyber Crisis Management Plan (CCMP) is prepared. A group done to ensure the best coding practices are followed.
called Cyber Crisis Management Group has been set up under the chairmanship
d. Testing: Application testing is done at various level such as peer
of Chief Information Security Officer (CISO) of Ministry of Tourism.
testing, integration testing. Also white, grey and black box testing is
As obvious, IT products, IT Infrastructure, IT Network are three crucial pillars that done to reveal vulnerability.
are under constant threat with the evolution of ever and fast changing information
e. Security Audit: Applications are deployed on NIC cloud and
technology. This changes have made legacy applications, dated infrastructure
therefore as per hosting requirement, the security audit and
and network technology vulnerable to newer attack. It is a big challenge to keep
clearance is necessitated. Third part audit is done for all web
pace with the ever growing threat perception, more so as demand for IT services
application and mobile app before making it live. Re audit is done
are growing and so it online community worldwide expanded very fast. Hackers,
annually.
stealers are also IT experts – both ethical and non- ethical experts – who are
 10/ Administration and Information Technology 10/ Administration and Information Technology

2. Infrastructure Security: All computers and other networking devices leading event management agency handling Conferences, Exhibitions,
are managed in a secured manner. Centralized and updated antivirus Workshops/ Seminars and other National and international events.
software is installed which captures malware, viruses, spams in real time.
Further, ITDC has played a committed and pivotal role in the development of
3. Network Security: NIC manages ministry’s networking infrastructure, tourism infrastructure in backward areas, thereby trying to promote regional
and it takes care of all issues such as patch management on network balance. After the disinvestment of 19 hotels and one incomplete hotel project
servers, routers, managed switches etc. in 2001 and 2002 respectively, ITDC consolidated its remaining activities and
restructured itself to take up diversified service-oriented business activities.
4. Deployment of Application: All web applications are deployed on NIC
Cloud Meghraj. All patch management at OS level, system software and 10.9.2 Organizational set –up:
database levels are being done to ensure secured virtual environment.
The present organizational set-up at the corporate level comprises of
Most of these servers are managed by NIC datacenter team and all
ITDC Board which includes
other issues are taken care by them such server hardening, Application
• Chairman (Presently the post of Chairman is vacant)],

Ministry of Tourism
deployed by ministry are all SSL secured.
• Functional Directors [i.e. Managing Director, Director-Commercial
5. Email Security: NIC email is used for all official communication and
& Marketing, Director-Finance - (Presently the posts of Managing
therefore the official information stays secured and reside on government
Director and Director-Commercial & Marketing is vacant. For the
servers/storage.
post of Director (Commercial & Marketing), candidate has been
10.9 India Tourism Development Corporation (ITDC)
192 selected by the PESB. Appointment is to be approved by DoPT)], 193
10.9.1 Introduction
• One Government Nominee Directors and
Annual Report 2024-25

India Tourism Development Corporation (ITDC) is a Public Sector

• Two Non-official/Independent Directors (the Post of one Non-
Undertaking under administrative control of the Ministry of Tourism.
official Independent Director is vacant).
Incorporated on October 1, 1966, ITDC has played a key role in the
Besides Board of Directors, there are heads of business groups viz. Ashok
development of tourism infrastructure in the country. The Corporation
Group of Hotels, Ashok Events, Ashok International Trade, Ashok Travel
provides one stop solution for Travel, Tourism and Hospitality related
& Tours, Ashok Institute of Hospitality & Tourism Management, Ashok
needs. At present the Corporation is running hotels, restaurants at
Consultancy and Engineering Services and Son-et-Lumiere supported
various places for tourists, besides providing transport facilities. In
by Corporate Marketing and Public Relations, Human Resource
addition, the Corporation is engaged in production, distribution and
Management, Finance & Accounts, Vigilance, Security, Administration,
sale of tourist publicity literature and providing duty-free shopping
Secretarial, etc.
facilities to the tourists at Seaports and Airport. The Corporation also
has its presence in engineering related consultancy services and the
ACES Division handles infrastructure related project works for Centre/
various State Governments along with mounting of Sound and Light
(SEL) Shows. Ashok Travel & Tours is a division which provides ticketing,
tourist transport, tour packages and cargo related needs with reliable
affordable services and having pan-India presence. The Ashok Institute of
Hospitality & Tourism Management of the Corporation imparts training
and education in the field of tourism and hospitality. Ashok Events is a
 10/ Administration and Information Technology 10/ Administration and Information Technology

10.9.5 Capital Structure

The details are as under:-

(` in crore)

(As per Ind AS) FY 2021-22 FY 2022-23 FY 2023-24

Authorized 150.00 150.00 150.00
Capital
Paid up Capital 85.77 85.77 85.77
Reserves & 231.07 290.82 339.42
Surplus
Net Worth 316.60 376.35 425.19

10.9.6 Pattern of Shareholding

Ministry of Tourism
ITDC is a listed company both with NSE and BSE and accordingly its
Market Capitalization as on 31.12.2024 stood at `5316.84 Crore as per
NSE and `5311.27 Crore as per BSE. The Authorized and Paid-Up Capital
of the Corporation as on date stood at `150.00 Crore and `85.77 Crore

10.9.3 Network of ITDC Services respectively. The Shareholding pattern as on 31.12.2024 is as under:
194 • Government of India : 87.03% 195
The present network of ITDC consists of 4 Ashok Group of Hotels out of
Annual Report 2024-25

which 3 are in operation, 1 Restaurant, 4 Joint Ventures having 1 Hotel unit • The Indian Hotels Company Ltd. : 7.87%
in operation, 4 Catering Outlets, 3 Transport Units, 14 Duty Free Shops at
• Other Bodies Corporate : 0.13%
Seaports and 1 at Airport.
• Qualified Institutional Buyers : 1.79%
10.9.4 Subsidiary Companies
• General Public, Employees & Other : 3.18%
Details below indicate ITDC’s investment of `9.29 crore in the paid up
capital of four subsidiary companies as on 13.12.2024: 10.9.7 Financial Performance

Subsidiary Companies ITDC’s Investment in (Rs.) The key figures relating to financial performance of the Corporation for
Utkal Ashok Hotel Corporation Ltd. (Equity Share) 1.19 crore the last Five years are tabulated below:
(Pref. Shares) 3.50 crore (` in crore)
Ranchi Ashok Bihar Hotel Corporation 2.50 crore
Details, Financial 2019-20 2020-21 2021-22 2022-23 2023-24
Ltd.
Years/FY
Pondicherry Ashok Hotel corporation 0.82 crore
Turnover 362.09 197.16 304.76 473.36 544.90
Ltd.
Profit before Tax 42.24 -24.03 7.94 82.07 109.92
Punjab Ashok Hotel Company Ltd. 1.28 crore
Other 14.30 -26.08 2.62 55.70 71.33
Total 9.29 crore
Comprehensive
Income

Annual Accounts for the financial year 2023-24 were approved by

ITDC Board on 11.05.2024 and ITDC Board has recommended
25.2% dividend for the financial year 2023-24 which was approved
by the shareholders in the Annual General Meeting held on 06.09.2024.
 10/ Administration and Information Technology 10/ Administration and Information Technology

10.9.8 Plan Schemes transferred to the Government of Jharkhand for which a MoU has
been entered into on 24.11.2020 amongst ITDC, Govt. of Jharkhand
The Ministry of Tourism, Government of India does not give any grant
and RABHCL. Final CCEA Note submitted to the Cabinet Secretariat
to ITDC under any scheme. The original budget estimate for capital
on 12.08.2022, approval awaited. DIPAM advised for approval of
outlay for the year 2024-25 is `62.51 Cr, which includes `44.53 Cr against
Alternative Mechanism (AM) in place of CCEA approval. Draft note
renovation /up-gradation of hotel properties only.
for AM has been sent to MoT on 04.09.2024.
10.9.9 Memorandum of Understanding (MoU)
• Incomplete Project of Anandpur Sahib: It has been decided to
The performance evaluation against MoU for FY 2022-23 was done by the
transfer the 51% equity stake of ITDC in the JV Company to the Govt.
Department of Public Enterprises and ITDC achieved 79.55 (Very Good)
of Punjab for which a MoU was signed amongst Govt. of Punjab,
marks out of 100. Further, in FY 2023-24 ITDC achieved all financial
Punjab Ashok Hotel Company Ltd.(PAHCL) and ITDC on 14.02.2023.
parameters as per MoU and is qualified for “Excellent” rating from DPE.
DIPAM advised for taking approval of Alternative Mechanism
ITDC has signed the MoU with Ministry of Tourism for the year 2024-25
instead of CCEA Note. Accordingly the draft note for Alternative

Ministry of Tourism
as per extant guidelines of DPE.
Mechanism has been sent to MoT on 28.03.2024.
10.9.10 Disinvestment status of properties of ITDC and its Joint Venture
• Hotel Nilachal Ashok, Puri: State Government has been offered to
Subsidiary Companies
buy out the 98% paid up equity capital of ITDC in the JV Company.
As per ongoing Disinvestment Policy of the Government of India, 9 Reply is awaited from the State Government.
hotel properties including 3 Joint Venture Hotel properties (viz Hotel
196 • Hotel Ashok, New Delhi: M/s Feedback Infra was appointed as 197
Lake View Ashok, Bhopal; Hotel Brahmaputra Ashok, Guwahati, Hotel
Transaction Advisor by DIPAM, M/o Finance, GoI on 14.01.2020
Annual Report 2024-25

Bharatpur Ashok, Bharatpur, Incomplete Hotel Project at Gulmarg, Hotel

for studying lease terms & conditions of land, O & M/Sub-leasing
Janpath, New Delhi, Hotel Jaipur Ashok, Jaipur, Lalitha Mahal Palace Hotel,
of Hotel Ashok and utilization of vacant land in Hotel Ashok-Hotel
Mysore, Hotel Pataliputra Ashok, Patna and Hotel Donyi Polo Ashok,
Samrat Complex.
Itanagar) have been transferred/handed over to the respective State
o A roadshow was held on 22nd August, 2022 at Ashok to obtain
Governments or Central Ministry so far. Disinvestment/Divestment of
the views of market players/potential bidders on the models
remaining properties is under process as under:
suggested in the feasibility report. The Consultant has arrived
• Hotel Puducherry Ashok, Puducherry: It has been decided to
at the at two options of reconfigured proposition. Since the
offer to the State Government to buy out the 51% equity of ITDC
vision is to upgrade and modernize Hotel Ashok, combining
in the JV Company. The Chief Secretary, Govt of Puducherry sent
Parcel 3 with Hotel Ashok with limitation on development
a letter to the Ministry of Tourism, GoI, proposing the buyout of
on parcel 3 (to maintain view of the hotel and green areas
ITDC’s 51% stake in PAHCL by the Govt of Pududherry. The matter
which are essential part of a five star hotel) and development
will be put up in IMG for which request for calling IMG meeting has
of parcel 4 being undertaken at a subsequent stage. This will
been sent to Ministry of Tourism.
enable the project to remain Hotel centric and retain the
• Hotel Kalinga Ashok, Bhubaneswar: State Government has been legacy.
offered to take over the existing Hotel Kalinga Ashok. Proposal
o Bidding the entire land parcel of 19 acres including Hotel
has been sent to the State Govt. on 30.07.2024. Reply from Odisha
Ashok as a one block with limitation on utilization of the
Government is awaited.
balance built up area on demarcated portion of the land parcel
• Hotel Ranchi Ashok, Ranchi: 51% equity stake of ITDC in Ranchi (on the back side- parcel 4 in the current context).
Ashok Bihar Hotel Corporation Limited (RABHCL) is to be
 10/ Administration and Information Technology 10/ Administration and Information Technology

• A meeting of the Secretary (Tourism), GoI with the official of Niti Sa-Dhan Association, BRICS, and the International Federation of Air
Aayog was held on 27.01.2023 in which the official of ITDC were Traffic Controllers Associations (IFATCA).
present wherein the modalities for going through PPPAC mode was
• The hotel also hosted conferences for several government
discussed. IIT Roorkee has been engaged for conducting a detailed
ministries, including Education, Youth Affairs & Sports, Finance,
structural analysis of hotel building for checking the remaining
Welfare, Culture, Ministry of Tourism, NHAI, Institute of Chartered
life. Report of IIT Roorkee has been received. As per the report of
Accountants, FICCI, and more.
IIT-R, the building requires repair and retrofitting.
• This year, The Ashok was the venue for prestigious conferences
• Hotel Jammu Ashok: Lease for the land for Hotel Jammu Ashok
such as those held by the Delhi Ophthalmological Society and the
which was allotted in January 1970 to ITDC for a period of 40 years,
Cardiological Society of India.
expired in January 2010. The J & K Government vide letter dated
• The Ashok served as the residential host for prominent sports
20.03.2020 has informed about non-renewal of lease agreement.
personalities, Chess Champions, hockey stars, Padma Awardees,
Accordingly, the operations of Hotel Jammu Ashok have been

Ministry of Tourism
National Teachers’ Award recipients, and the entire contingent
closed on 17.06.2020. Matter was pursued with the Govt of J&K for
of the Asian Games and Para-Asian Games. The hotel offered
taking possession of the Hotel after payment of compensation in
exceptional services to these distinguished individuals who brought
accordance with clause 3 (ii) of the lease deed. MoU for transfer of
immense pride to the nation with their remarkable achievements.
Hotel was signed on 09.02.2023. As advised by DIPAM, Draft Note
for Alternative Mechanism (AM) was sent to MoT on 29.08.2024. Various activities/food festivals held in the restaurants: -
198 199
10.9.11 Ashok Group of Hotels • Regular promotional activity of Millet Cuisine was organised at The
Annual Report 2024-25

Coffee Shop.
The Ashok:
• Valentine’s Day celebration, Gift Hampers & Diwali Hampers,
Built in 1956, The Ashok, being the flagship hotel of ITDC, is a familiar
Special Gujia on Holi, Easter Goodies, etc. sale in Cake Shop.
landmark in the capital city sprawling over vast greens in the Diplomatic
enclave of New Delhi. The Ashok has 550 well adorned rooms with 160 • TV9 organised three days long media platform which were attended
suites, including the Ashok Presidential Suite, depicting an aura of by various leaders and politicians from leading parties.
opulence. The hotel also has premium banquet facilities and diverse
• Women’s Day Celebration, wellness through Music on the occasion
banquet venues.
of Women’s Day were also organised this year.
The Ashok has been a prominent venue for several prestigious national
• Ramzan-ul-Mubarak, “Khyber Ki Peshkash” food promotions were
and international conventions, seminars, and events, with guests also
held wherein famous Food Bloggers and Media personalities were
accommodated at the hotel. This year, the hotel hosted a range of notable
invited for promotion.
events, as listed below:
• Special Navratra Thali & Christmas Luncheon Promotions were
• The Ashok, New Delhi hosted the Opening Ceremony of the 71st
organised for Food Bloggers & Social Media Influencers.
Miss World 2024. A thematic dinner was also arranged at the
• Giving special emphasis on training of resources, training Session
hotel’s sprawling front lawns for the contestants of the 71st Miss
on Liquors by Campari Brand Experts for Bar Tenders, Wine
World 2024. Throughout this prestigious event, while the delegates
Training Session by Fratelli Brand Experts were organised for F&B
were in Delhi, all the Miss World contestants stayed at The Ashok.
staff.
• The Ashok hosted events for notable organizations such as the
International Solar Alliance, International Buddhist Confederation,
 10/ Administration and Information Technology 10/ Administration and Information Technology

• For encouraging importance of physical and mental health, Hotel Samrat:

International Yoga Day was Celebrated on 21st June 2024 with full
Set in the beautiful landscaped gardens which it shares with Delhi’s landmark
enthusiasm.
The Ashok, Hotel Samrat is an elegant structure built around a central flower-
• During 2024, The Ashok also received the “Best MICE Hotel in filled atrium and open–air courtyard. Its 255 standard and deluxe rooms feature
Delhi” award at International B2B Tourism Expo and Conclave. twin as well as queen size beds overlooking the enclosed gardens fountains and
water channels while satisfying the demands of the most discriminating guests.
• On the occasion of 25th Kargil Vijay Diwas, a Motor Expedition i.e. a
Motor Rally was flagged off from The Ashok Hotel on 21st July 2024, Hotel Samrat offers a perfect venue for conventions, exhibitions, and weddings,
which was organised by Kalinga Motor Sports Club. with a combination of spaces including Kautilya Hall, Chanakya Hall, Poolside
Lawns, and more. We have also introduced The Atrium Delhi – Tea Lounge
E-Pledge was taken as a measure to spread awareness on Vigilance
at the lobby level, offering a refreshing view of the fountains for our guests
Awareness Week.
to enjoy. Additionally, the hotel set up a food stall at Amrit Udyan during
To enhance room sales, the hotel launched a variety of room packages,

Ministry of Tourism
August–September 2024.
including the Ashok Staycation Package, Ashok Weekend Package,
The hotel hosted or was associated with numerous high-profile conferences
Ashok Heritage Package, and Republic Day Package, all of which were
and events organized by various Ministries, PSUs, private companies, and State
well-received in the market.
guest houses, including the Ministry of Tourism, Rotary Club of India, BNI, Indian
Chef Arun Kumar and Sh. Mahboob Alam from The Ashok kitchen were
Nursing Council, Ministry of Rural Development, NHAI, India Russia Foundation,
200 nominated to organize Indian Food Festival at Hanoi, Vietnam from 4th 201
SBI Capital Markets, Coal India, and others.
to 12th November 2024 in association with Indian Embassy at Hanoi and
Annual Report 2024-25

Hotel Samrat also served as the residential host for distinguished guests from
Sheraton Hotel Hanoi.
Government Departments, Ministries, PSUs, and State Houses, including Padma
Chef Vikram Shokeen from The Ashok won reputed “Anil Bhandari Chef
awardees, guests of the Indian Armed Forces, UPSC, Lok Sabha Secretariat,
of the Year” Award at the recently held Indian Culinary Forum Annual
RIS, ONGC, Centre for Health Research & Information, Rashtriya Ayurveda
Chef Awards on 17th October 2024.
Vidyapeeth, PTI, DRDO, KVIC, NCERT, Lalit Kala Academy, National School of
Chef Vikram Shokeen also was the winner of “Sous Chef of the year Drama (NSD), NCGG, Coal India, C-DAC, FSSAI, Hindustan Aeronautics Ltd., and
- North India “ at the Better Kitchen Awards organized at Mumbai in the National Foundation for India.
September 2024.
The hotel is also known for offering delicious packed meals from a wide variety
Sh. Omvir Singh,Halwai won “Master Chef Award - Indian Sweets Section” of cuisines. Over 5,500 packed meals were sold, receiving positive feedback and
at the recently held Indian Culinary Forum Annual Chef Awards on 17th wide popularity.
October 2024.
As part of our ongoing commitment to modernization and property upgrades, we
Sh. Rabbi Khan, won a gold medal in the” North Indian Regional Cuisine” have completed the renovation of 48 guest rooms and corridors, as well as the
category at Culinary Art India - Chefs Challenge in March 2024. lobby and entrance porch. Renovation of 20+28 additional rooms is in progress.
Further, SITC of new 600 TR AC plant, better and updated fire detection systems
Sh. Ashish Mandrawal, won a bronze medal in “Indian Millet Savories”
are installed. Replacement of all shaft pipelines is under process Ongoing kitchen
category at Culinary Art India - Chefs Challenge in March 2024.
upgrades are being carried out to ensure compliance with ISO standards.
ISO Certification audit for The Ashok is under process and Audit is
scheduled to be held in mid- January post which hotel will renew its ISO
22000:2018 certification for three years.
 10/ Administration and Information Technology 10/ Administration and Information Technology

Hotel Kalinga Ashok: It has earned the respect of the people of Bhubaneswar for its resilience during
challenging times like cyclones and the COVID-19 pandemic. Hotel Kalinga Ashok
Hotel Kalinga Ashok, established in 1980 and set amidst 6 acres of land, is a
also celebrates major events such as World Tourism Day, International Yoga Day,
distinguished property of the India Tourism Development Corporation Ltd
International Women’s Day, Navratri, Ramzan, and Diwali with great enthusiasm.
(ITDC). Situated in the cultural heart of India, Bhubaneswar, Odisha, the hotel is a
prime choice for travellers, offering a harmonious blend of comfort, convenience, Hyderabad House:
and cultural proximity. With its strategic location near key transit hubs—road,
Hyderabad House has played host to Foreign Heads of State,Heads of Government
rail, and air—it is an ideal base for both leisure and business visitors. Surrounded
and other personages since India’s Independence. This butterfly-shaped edifice
by renowned tourist attractions, the hotel serves as a perfect hub for exploration
was the most impressive of all royal dwellings for the Maharajas in the city. With
and relaxation.
the Central dome, Quadrangular gardens, Circular foyer and stairway, archways
Centrally located in Bhubaneswar, Hotel Kalinga Ashok provides easy access & obelisks, Hyderabad House blends predominantly European architectural
to some of Odisha’s most famous tourist destinations. The sacred city of Puri, features with Moghul motifs. India Tourism Development Corporation has

Ministry of Tourism
home to the revered Jagannath Temple and India’s first Blue Flag beach, is been successfully handling the management controls, which include catering &
just a short drive away. Similarly, the Sun Temple at Konark, a UNESCO World upkeep services of Hyderabad House (which comes under the jurisdiction of the
Heritage Site, is within reach. Nature lovers can explore Chilka Lake, the world’s Ministry of External Affairs) since 1974.
second-largest coastal lagoon, or visit Bhitarakanika National Park, known for its
Hyderabad House serves as the state hospitality center for the Government of
unique ecosystem and white crocodiles. The region also boasts two prominent
India, hosting events for the Hon’ble Vice President, Hon’ble Prime Minister,
202 tiger reserves—Satkosia and Similipal—as well as scenic hill stations like Putsil 203
Hon’ble External Affairs Minister, and Hon’ble National Security Advisor. One of
and Daringbadi, and beautiful beaches such as Golden Beach, Chandrabhaga,
Delhi’s most iconic buildings, Hyderabad House is the venue for state banquets,
Annual Report 2024-25

Gopalpur, and Chandipur.

foreign office consultations, bilateral meetings, and other significant government
Within Bhubaneswar, the hotel is ideally located just 3 kilometers from Biju events. Since India’s independence, this establishment has had the privilege of
Patnaik International Airport and 1 kilometer from Bhubaneswar Railway Station. hosting world leaders, foreign heads of state, heads of government, and other
Key cultural landmarks like the ancient Lingaraj Temple (2 km), the Jain caves of distinguished figures.
Khandagiri and Udaygiri (9 km), and the Nandankanan Zoological Park (18 km),
In addition to these high-profile events, Hyderabad House also caters to functions
which features a famous White Tiger Safari, are all conveniently accessible.
organized by the Minister of State, the Foreign Secretary, the Chief of Protocol,
Hotel Kalinga Ashok is recognized for its expansive and thoughtfully designed and other secretaries of the Ministry of External Affairs. Events are also hosted
infrastructure. Its spacious lobby and ample parking, rare luxuries in the heart in other locations such as JNB, South Block, and the residences of ministers, as
of Bhubaneswar, cater to both individual travellers and large groups. The hotel is well as events led by the Hon’ble Prime Minister of India at the Prime Minister’s
a popular venue for social and corporate events, thanks to its premium banquet Office and South Block.
facilities. Two expansive lawns, Kapilash (28,550 sq. ft.) and Aangan (44,350 sq. ft.),
This year, ITDC has catered to various esteemed events hosted by the Hon’ble
along with banquet halls Konark (250 pax capacity) and Utsav (100 pax capacity),
Prime Minister of India for world leaders, including the Hon’ble Prime Minister of
provide versatile spaces for events of all sizes.
Greece, the Hon’ble Prime Minister of Bangladesh, the Hon’ble Prime Minister of
The hotel offers 32 well-appointed rooms and 4 luxurious suites, ensuring a Vietnam, the Hon’ble Prime Minister of Malaysia, the Crown Prince of the United
comfortable stay for its guests. Dining at the in-house restaurant-cum-bar, Arab Emirates, the Hon’ble Prime Minister of Jamaica, the Hon’ble President of
Phulbani, is an experience in itself, with a capacity of 60 guests and a wide variety Maldives, the Chancellor of the Federal Republic of Germany, and the Hon’ble
of delectable cuisines. The hotel is also a preferred destination for Meetings, President of Sri Lanka, along with visiting delegations at Hyderabad House and
Incentives, Conferences, and Exhibitions (MICE), serving both public and private other prestigious venues affiliated with the Prime Minister’s Office.
organizations with state-of-the-art facilities.
 10/ Administration and Information Technology 10/ Administration and Information Technology

Vigyan Bhawan: In addition to catering in various Banquet Halls and Committee Rooms, PHCU
also provides services to the pantries attached to the offices of dignitaries both
Since 1979, ITDC has been managing a prestigious VVIP catering unit at Vigyan
within and outside the Parliament House Estate (PHE). Around 5,000 individuals
Bhawan, which has successfully catered to numerous high-profile national and
working within the PHE regularly benefit from the services offered by PHCU.
international events. Many of these events have been attended by the Hon’ble
President, Hon’ble Prime Minister, Hon’ble Vice President, Hon’ble Home Sustainability is a key focus at all ITDC hotels, as the hospitality industry
Minister, as well as Heads of States. The services provided by this catering unit at increasingly recognizes its environmental and social responsibilities. Sustainable
Vigyan Bhawan have consistently been met with appreciation and praise. practices not only benefit the environment but also contribute to cost savings
and enhance the overall reputation of the hotels. Some of these practices include
The Vigyan Bhawan catering unit has handled several significant conferences,
energy-efficient lighting, low-flow faucets, linen recycling, waste reduction and
many of which were graced by esteemed dignitaries, including the Hon’ble
recycling, sourcing local produce and MSME products, in-house composting,
President, Hon’ble Prime Minister, Hon’ble Vice President, Hon’ble Home
transitioning to greener fuels, implementing effluent treatment plants, and tree
Minister, and Heads of States. These conferences were organized by prestigious
plantation initiatives.

Ministry of Tourism
organizations such as the Department of Administrative Reforms & Public
Grievances, NAFED, National Cooperative Development Corporation, India Staff training is also a priority for ITDC, as it plays a vital role in delivering
Meteorological Department, SCOPE, Ministry of Women & Child Development, exceptional service and strengthening the brand’s reputation. All ITDC hotels
Ministry of Culture, Indian Law Institute, FICCI, Ministry of Social Justice, Election and catering units offer extensive on-the-job training (OJT), in-house programs,
Commission of India, Morarji Desai National Institute, National Commission for and outsourced training sessions to upskill their workforce. The quality of service
204 Women, Central Bureau of Investigation, Intelligence Bureau, Bureau of Energy directly impacts guest satisfaction, contributing to the success and financial 205
Efficiency, Institute of Company Secretaries of India, National Highway Authority growth of The Ashok Group Hotels.
Annual Report 2024-25

of India, Directorate of Film Festivals, Ministry of Tourism, Central Vigilance

Furthermore, all ITDC hotels and catering units hold the necessary statutory and
Commission, Ministry of Textiles, National Human Rights Commission, and more.
safety licenses and are certified with ISO 22000:2018.
Parliament House Catering Unit:
10.9.12 Ashok Events
The Parliament of India mandated ITDC to take over the catering operations from
Ashok Events – a strategic business unit of ITDC is a leading event
Northern Railways,leading to the establishment of the Parliament House Catering
management agency handling Conferences, Exhibitions, Workshops/
Unit (PHCU). This new unit officially began operations on November 16, 2020,
Seminars and other National and International events. Ashok Events’ core
and has since successfully managed the catering needs of the Parliament House
competence is providing one stop solutions as a Professional Conference
Estate. PHCU was honored to be involved in the launch of the New Parliament
Organizer for the entire gamut of services. The division has made a mark
House Building and has been exclusively tasked with providing hospitality
in event management in a big way and with its rich expertise has an
services there. The operations in the New Parliament Building commenced with
illustrious client list comprising Government Ministries, Departments,
the Special Session starting on September 19, 2023.
Autonomous Bodies and Authorities. Ashok Events is the designated
PHCU is responsible for offering VVIP catering services within Parliament House agency of Ministry of Tourism for managing Conferences, Workshops,
to dignitaries such as the Hon’ble Chairman of the Rajya Sabha, the Hon’ble Prime Conclaves, Award Ceremonies and other events of National importance.
Minister of India, the Hon’ble Speaker of the Lok Sabha, the Hon’ble Deputy
The major events handled by the Ashok Events Division during 2024-25
Chairman of the Rajya Sabha, Cabinet Ministers, the Leader of the Opposition,
(up to 15th December, 2024) include: -
all Members of Parliament in both Lok Sabha and Rajya Sabha, visiting foreign
• “IREDA Pavilion during World Future Energy Summit (WFES)”
delegations, as well as senior officials and staff.
organized by Indian Renewable Energy Development Agency
(IREDA) at Abu Dhabi, UAE from 16.04.2024 to 18.04.2024.
 10/ Administration and Information Technology 10/ Administration and Information Technology

• “Commemoration of 2550th Nirvan Mahotsav of Teerthankar • “IREDA Pavilion” organized by IREDA during Green Hydrogen
Bhagwan Shri Mahaveer” organized by the Ministry of Culture, Conference at ITPO, Delhi from 11th to 13th September, 2024.
Government of India at Bharat Mandapam, ITPO, Pragati Maidan,
• “IREDA Pavilion” organized by IREDA during Reinvest Conference
New Delhi on 21.04.2024. Chief Guest – Hon’ble Prime Minister of
& Exhibition at Mahatma Mandir Convention & Exhibition Centre,
India.
Gandhinagar, Gujarat from 16th to 18th September, 2024.
• “Inauguration of SILF Building” organized by Society of India Law
• “8th India Water Week” organised by the Ministry of Jal Shakti,
Firms (SILF) at Summit Room, Bharat Mandapam, ITPO, Pragati
Government of India at Bharat Mandapam, New Delhi, from 17-20
Maidan, New Delhi on 29.04.2024. Chief Guest – Hon’ble Vice -
September, 2024. Chief Guest, Hon’ble President of India.
President of India.
• “PM Vishwakarma” Exhibition organized by Ministry of MSME at
• “Spiritual Empowerment for a Clean & Healthy Society Brahma
Wardha, Maharashtra from 20th to 22nd September, 2024. Chief
Kumaris” at Bharat Mandapam, ITPO, Pragati Maidan, New Delhi
Guest, Hon’ble Prime Minister of India.

Ministry of Tourism
from 27.05.2024 to 28.05.2024. Chief Guest – Hon’ble President of
• “World Tourism Day Celebrations – 2024” organized by Ministry
India.
of Tourism, Government of India at Plenary Hall, Vigyan Bhawan,
• “Fabrication of IREDA Pavilion at Inter Solar Europe” organized by
New Delhi on 27th September, 2024. Chief Guest, Hon’ble Vice –
Indian Renewable Energy Development Agency (IREDA) at Munich,
President of India.
Germany from 19.06.2024 to 21.06.2024.
206 • “Bharatiya Kala Mahotsav” organized by NEHHDC, Ministry of 207
• “Fabrication of SECI Pavilion at Inter Solar Europe” organized by
DoNER, Government of India at Rashtrapati Nilayam, Hyderabad
Annual Report 2024-25

Solar Energy Corporation of India Ltd. at Munich, Germany from

from 28th September to 6th October, 2024. Chief Guest, Hon’ble
19.06.2024 to 21.06.2024.
President of India.
• “World Heritage Council Meeting” organized by Ministry of
• “10th Convocation of Atal Bihari Vajpayee Institute of Medical
Culture, Government of India at Bharat Mandapam, ITPO, Pragati
Sciences” organised by Dr. Ram Manohar Lohia Hospital at Bharat
Maidan, New Delhi from 21st to 31st July, 2024. Chief Guest - Hon’ble
Mandapam, New Delhi on 30th September, 2024. Chief Guest,
Prime Minister of India.
Hon’ble President of India.
• “India Exhibition” organized by Ministry of Tourism on the occasion
• “India Pavilion” organized by HUDCO under the aegis of Ministry of
of “World Heritage Council Meeting” organized by Ministry of
Housing & Urban Poverty Alleviation during World Urban Forum –
Tourism, Government of India at Hall No: 14, ITPO, New Delhi from
2024 at Cairo, Egypt from 4th to 8th November, 2024
21st to 31st July, 2024. Chief Guest: Hon’ble Union Minister for
• “Vigilance Awareness Week – 2024: Culture of Integrity for
Tourism & Culture, Government of India.
Nation’s Prosperity” organized by Central Vigilance Commission
• “Bike Rally” organized by the Ministry of Culture, Government of
on 8th November, 2024 at Plenary Hall, Vigyan Bhawan, New Delhi.
India from ITPO, Pragati Maidan to Major Dhyanchand National
Chief Guest: Hon’ble President of India.
Hockey Stadium to publicize the “Har GharTiranga” campaign on
• “Mysuru Sangeetha Sugandha” organized by Ministry of Tourism
13th August, 2024. Chief Guest – Hon’ble Vice - President of India.
from 8th to 10th November, 2024 at Mysuru, Karnataka.
• “2nd Asia Pacific Ministerial Conference on Civil Aviation”
• “Eighth South and South West Asia Sub Regional Forum on
organized by Ministry of Civil Aviation at The Ashok Hotel Bharat
Sustainable Development” organized by NITI Aayog from 12th to
Mandapam from 10th to 12th September, 2024. Chief Guest, Hon’ble
14th November, 2024 at Bharat Mandapam, ITPO, Pragati Maidan,
Prime Minister of India.
New Delhi.
 10/ Administration and Information Technology 10/ Administration and Information Technology

• “12th International Tourism Mart – 2024 for The North East Region” and Bangalore – ATT offers a diverse range of travel-related services,
organized by Ministry of Tourism, Government of India from 26th from air ticketing and transport to cargo logistics and organized tours.
to 29th November, 2024 at Kaziranga, Assam. Chief Guest – Hon’ble
Key Activities and Milestones
Union Minister for Tourism & Culture, Government of India.
1. Government and PSU Collaborations: ATT is one of the
• “Dedication of the successful implementation of the new criminal
authorized travel agents (ATA’s) for providing airline ticketing
laws to the nation” organized by Ministry of Home Affairs at
services to the Government of India and its various Ministries
Chandigarh on 3rd December, 2024. Chief Guest – Hon’ble Prime
and PSUs, as per the directives of the Department of Expenditure,
Minister of India.
Ministry of Finance. In addition to air ticketing, ATT continues
• “Fourth National Conference of Chie Secretaries” organized by to provide vehicles to the Lok Sabha Secretariat.
NITI Aayog at ICAR Complex, Pusa, New Delhi from 13th to 15th
2. Memorandum of Understanding (MoU) with CAPFs: In April
December, 2024. Chief Guest – Hon’ble Prime Minister of India.
2024, ATT signed a significant MoU-for providing Fixed Airline

Ministry of Tourism
10.9.13 Ashok International Trade (AIT) Fares to the Central Armed Police Forces (CAPFs), which includes
the ITBP, NSG, AR, BSF, CISF, CRPF, SSB, and NDRF.
Ashok International Trade Division, i.e. the AIT Division of ITDC
facilitates duty free shopping facilities for international travellers. 3. Indian Contingent Send-off for Olympics 2024: Ashok Travels
ITDC is making efforts to consolidate its duty free business both at the and Tours had the honor of playing a pivotal role in the Indian
major seaports as well as at the new International Airports of India. Contingent Send-off Ceremony for the Olympics 2024. ATT was
208 209
ITDC duty free outlets are aligned with the Indian Government the official travel partner for the Indian team’s journey to Paris,
Annual Report 2024-25

plans to create cruise tourism around India’s coastal towns. Presently, handling their travel arrangements and ensuring seamless
the division has fifteen duty-free shops, fourteen at seaports viz. transport for the athletes and their support teams.
Kamarajar, Kolkata, Haldia, Chennai, Kandla, Mangalore, Visakhapatnam,
4. Air Ticketing and Travel Management: ATT continued to provide
Goa, Paradip, Kakinada, Krishnapatnam, Cochin, V.O Chidambaranar,
its unparalleled air ticketing services across various Government
JNPT and a duty-free shop at AAI’s Visakhapatnam International
departments and events, with major bookings including
Airport which was won through a competitive bidding process.
o Air ticketing for the Agricultural Scientists Recruitment
The division started the shop’s operation from 18.07.2024 at both
Board (ASRB), National Law University (NLU), and National
International Arrival and Departure. These duty-free outlets serve as
Health Science Research Centre (NHSRC).
an essential facility for international travellers and also strengthen the
Govt. of India’s vision to increase cruise passenger traffic. o Handled both domestic and international air bookings of
Department of Tourism (DoT) for the International Tourism
AITD has been maintaining good sales and profitability and will also
Mart 2024 (ITM 2024).
continue to keenly follow new business opportunities arising at ports,
international airports and other locations of travel retail space and bid o Organized a 180 seater charter plane with Air India for
for concession rights of sustainable duty free shops. delegates traveling from Delhi to Dibrugarh as part of the ITM
2024.
10.9.14 Ashok Travels & Tours (ATT)
5. Transport & Hotel Booking Services: ATT provide its services
Ashok Travels and Tours (ATT), the Official Travel Partner of India’s
for :-
Government and Public Sector, which is the travel wing of the ITDC,
continues to be a significant player in travel and tourism industry. With o Independence Day Celebrations (2024): Hotel bookings in
its presence across five major cities – Delhi, Mumbai, Kolkata, Chennai, August 2024 for the NITI Aayog. Additionally, 91 coaches were
 10/ Administration and Information Technology 10/ Administration and Information Technology

arranged for the Ministry of Culture in August to support magazines and journals, both in print and digital formats, to disseminate
various cultural events. comprehensive information. The PR Division’s efforts are aligned with
promotional activities promoted through social media.
o Water Week (2024): Vehicles for the Ministry of Water
Resources in September 2024 on the occasion of India Water 10.9.16 Ashok consultancy and Engineering services
Week.
Ashok Consultancy and Engineering Services, a prominent division of
o SAI Event (2024): In October 2024, ATT organized an event for ITDC, undertakes services from concept to commissioning of Tourism
the Sports Authority of India (SAI) at The Ashok Banquet. Infrastructure Projects, SEL (Sound, Light, and Illumination) Shows,
and Illumination Works for the Ministry of Tourism, State Tourism
o In November 2024, ATT provided 66 Innova Crysta vehicles
Departments, Public Sector Undertakings etc. Additionally, the division
for the Employees’ Provident Fund Organization (EPFO).
undertakes the up-gradation and renovation of ITDC properties.
o Transport services were arranged for the Ministry of Tourism
The division specializes in preparing Detailed Project Reports (DPRs)
(MoT) in November 2024, with a fleet of 39 cars and 4 Volvo

Ministry of Tourism
for Tourism Infrastructure Development, Feasibility Reports and
buses.
Consultancy Services to Ministry of Tourism and State Governments.
o For the Utkal Kesari, Dr. Harekrushna Mehtab 125th
It has a team of experienced engineers and architects with expertise in
Birth Anniversary celebration, arranged 49 coaches in
tourism infrastructure. The division has successfully completed over
November 2024.
111 tourism infrastructure projects and prepared more than 107 Detailed
210 10.9.15 Corporate Marketing & Public Relations Division Project Reports in the tourism field so far. 211
Annual Report 2024-25

The Corporate Marketing and Public Relations team of ITDC have Presently, the division is executing SEL Show at Rashtrapati Bhavan in
launched Mascot & Tagline of ITDC and have been constantly working New Delhi for an amount of Rs 47.12 Cr sanctioned by MOT and Musical
towards strengthening the corporate image of ITDC. We Under Digital Fountain & Water Screen Multimedia Projection Show at Nawal Sagar
marketing strategy, have extensively utilized various social media Lake, Bundi (Rajasthan) for an amount Rs.9.25 Cr sanctioned by MOT
platforms, including Facebook, X, Instagram, and YouTube, to maximise under CFA scheme. Apart from these, the execution of project” Tourism
the visibility of ITDC through different promotional campaigns covering Infrastructure Project for the Sree Narayana Guru Spiritual Circuit in
events across every verticals of ITDC extending to specific offerings Kerala”, sanctioned by MOT under SWADESH Darshan Scheme is also in
such as meetings, incentives, conferences, exhibitions, weddings, other progress and the works at Arruvippuram,Kunumpara and Chempazanthy
events, promotions for hotel and restaurant packages with extensive are completed.
focus during festive seasons.
The division is also handling prestigious SEL shows,including multimedia
The division has implemented an elaborate marketing plan, focusing projects at Leh Palace and Kargil (Ladakh), Sarkhej Roza (Ahmedabad),
each of the commercial verticals of ITDC specially The Ashok & Hotel Udaigiri-Khandagiri Caves (Bhubaneswar), and Purana Quila (New
Samrat including invitation of food bloggers, and further dissemination Delhi). Recently, the division has submitted nine Detailed Project Reports
of their reviews on various social media platforms and also in print for Illumination of Important Centrally Protected Monuments in various
media. Various specific key words have been used in order to enhance States for an amount of Rs 47.01 Cr to Ministry Of Tourism for approval.
the visibility of ITDC website on various search engines.
10.9.17 Environment Management initiatives
The Public Relations at ITDC has been effective in managing the brand’s
ITDC has implemented various eco-friendly initiatives,including Effluent
image of ITDC through strategic communication and taking major
Treatment Plants (ETPs), Rainwater Harvesting Systems, Solar Energy,
initiatives under CSR activities. We have effectively utilized industry
and other energy conservation measures across most of its properties.
 10/ Administration and Information Technology 10/ Administration and Information Technology

Sustainable wastewater management has been ensured by installing • Apprenticeship training Entrepreneurship (RDAT) under
STPs/ETPs at all ITDC properties. The Ashok and Samrat Hotels have a 1 the Ministry of Skill Development, interview and selection of
MLD STP, while Hotel Kalinga Ashok in Bhubaneswar has a 30 KLD STP/ apprentices is also conducted AIH&TM.
ETP.
• Hunar se Rozgar (HSR) and Skill Testing and Certification (STC)
To minimize environmental impact, Organic Waste Converters have Entrepreneurship Programme (EP) programs of the Ministry of
been installed at The Ashok and Samrat Hotels to manage hazardous Tourism.
waste effectively. Solar Water Heating Systems have been installed at
• Under the CBSP program (Capacity Building for Service Provider)
The Ashok Hotel, New Delhi, and Hotel Kalinga Ashok, Bhubaneswar,
of the Ministry of Tourism, Government of India, AIH&TM, the HRD
for energy efficiency. Additionally, Hotel Kalinga Ashok has introduced
division of ITDC conducted the training of Taxi/Cab/Coach drivers
standalone solar streetlights within its premises.
under the Stakeholders’ Awareness Program (fully sponsored by
ITDC’s commitment to environmental and social risk management MoT under SAP).

Ministry of Tourism
is reflected in its recognition as a benchmark for sustainability
• Induction & Orientation Assessment of cohorts of freshly joined
performance. The Ashok Hotel, New Delhi, has been LEED Gold certified
Assistant Managers with ITDC Hotels in December 2024.
by the US Green Building Council since 2017 and Hotel Samrat since
• Induction program for freshly joined supervisors with ITDC hotels
Feb 2024.
in July 2024.
10.9.18 Ashok Institute of Hospitality & Tourism Management
212 • Conducted training programme for National Security Council 213
Ashok Institute of Hospitality & Tourism Management (AIH&TM) is
Secretariat Housekeeping staff for four Sundays viz.28.04.24 to
Annual Report 2024-25

the hospitality training Institute of the Human Resource Division of

19.05.2024 for 34 candidates.
India Tourism Development Corporation Ltd. The institute is based out
• Participated in the UNESCO World Heritage Council convention
of Hotel Samrat, Centre of Excellence, New Delhi. The institute came
at Bharat Mandapam from the 20th to the 31st of July 2024. The
into existence in 1971 for in- house training of employees of ITDC. The
institute’s students were outsourced with the Food & Beverage
institute offers various degrees, diplomas and certificate courses as well
provision for the entire event alongside ITC Hotels. The institute
as skill development courses of MoT in the area of hotels and hospitality.
reported a significant net profit as an outcome of the operations.
AIH&TM also conducts the following courses and programs: -
• Participated in Har Ghar Tiranga campaign with legislators,wherein
• B.Sc. (Hotel & Hospitality Administration) with National Council
AIHT&M provided food (volume – 2700 pax) to campaigners.
for Hotel Management & Catering Technology (NCHMCT), Noida,
• Workshop on trade-specific subjects like Coffee, conducted by
Jawaharlal Nehru University (JNU).
Third Wave Coffee.
• B.Voc. in Food Production with Jamia Milia Islamia, New Delhi.
• Students manage and organise theme lunches that pervade all
• One-year Diploma courses in Food Production Management and
aspects of hospitality operations for Independence Day, Diwali, and
Bakery & Confectionery, jointly with the National Institute of Open
Christmas, among others.
Schooling (NIOS), Ministry of Human Resource Development.
• Guest lectures in physical and online modes on relevant topics
• On-the-job training to Industrial Trainees from various professional
of hospitality by renowned hospitality and culinary leaders.
Hospitality Institutes in the country.
Students attended Chef Atul Kochhar’s conducted ‘Culinary
• Customized training programs for various Government Entrepreneurship and Business Strategies’ in September 2024.
departments/institutions.
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• Participation in World Tourism Day on 27th September in Vigyan 10.9.20 Human Resource Management
Bhawan, New Delhi.
The total manpower of ITDC for the year 2023-24 (as on 01.12.2024) is 439
• Placements conducted towards the selection of students comprising of 154 Executives and 285 Non-Executives. This includes 111
towards hospitality, retail and facility management enterprises employees belonging to Scheduled Caste, 10 to Scheduled Tribe and 49
predominantly in management positions along with operational from Other Backward Classes. Further out of total manpower strength,
positions. 63 are women employees.

• Participation in MoT SAP programs under DPPH, PRASHAD, and The overall Industrial Relation situation in ITDC continued to be
CBSP schemes conducted by students to augment sensitisation harmonious and cordial.
towards cleanliness through different activities.
10.9.21 Information Technology Initiatives
• Competitions, seminars, workshops and nukkad nataks are
Implemented Tally on cloud server. Implemented WebEx video
performed both within the premises and outside to achieve this
conferencing. PMS Protel has been integrated with Tally. Implemented

Ministry of Tourism
purpose.
new software for Duty Free Shop, Vishakhapatnam. Tender has been
• In addition to above the, the Institute also conducts training floated for providing Wi-Fi at hotels The Ashok and Samrat. Human
programs for its employees regularly. The institute during the Resource Management System has been upgraded.
year is conducting various programs on the Tendering Process,
Prevention of Sexual Harassment at the workplace, grooming
214 215
classes, and vendor workshops during vigilance awareness week
Annual Report 2024-25

for the employees of the Corporation.

10.9.19 Corporate Social Responsibility (CSR)

The prescribed expenditure for FY 2023-24 was Rs. 44.32 lakh, however
total expenditure for was Rs. 46.51 lakh. Pursuant to the approval of the
Board, ITDC Board has decided to give Basic Life Support Ambulance to
the hospital in Aspirational Districts in Uttar Pradesh and Meghalaya.
Due to procedural delay and to applicability of Model code of Conduct
owing to General Elections 2024, the Ambulances could be delivered to
the Hospitals in Aspirational Districts by 31.07.2024 and accordingly the
project was extended beyond the financial year with the approval of the
Board. However the unspent CSR amount was deposited with a scheduled
bank as per Section 135(6) of the Companies Act, 2013.

ITDC is committed to act in a socially, economically and sustainable

manner at all times. It will continue to invest in the projects which lead
to environmental sustainability. ITDC will produce goods and services
which are safe and healthy for the consumers and the environment.
Backwater, Alappuzha, Kerala
 MINISTRY OF TOURISM
GOVERNMENT OF INDIA

Passion Never Ends

@tourismgoi @tourismgoi ministryoftourismgoi tourism.gov.in