SEO

A Complete Guide
For Beginners

Surojit Mahato
@thesurojitmahato
 @thesurojitmahato

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Introduction to SEO
SEO (Search Engine Optimisation) is the
process of optimising your website so that it
appears higher in search engine results
pages (SERPs).

It helps to:

Increase website traffic

Generate more leads

Improve brand awareness

Boost your online sales

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Concepts We’ll Cover

SEO Basics

Types of SEO

Keyword Research
Keyword Research

Search Engine
Search
Types of Mechanics
Keyword ResearchMechanics
Engine
SEO

Keyword Research
SEO Tools

Keyword Research
Advanced Tactics
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Before we proceed...

Do You Want to Learn

SEO Practically ?
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Checkout The 5 Days

Live SEO Workshop
Visit My Profile
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What You Will Learn in the

SEO WorkShop ?
How Search Engines work (SEO Basics)

How to do in-depth SEO Audit

How To Do Keyword Research

SEO Strategies used by Agencies

How to Rank on 1st page of Google for

Target Keywords

Master Techncial SEO to beat your

competitors
How to create high quality backlinks

How to use Ai to scale your SEO Efforts

Batch Starts - 23rd. Dec. 2024

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What is SEO?
SEO stands for Search Engine Optimization, which is
a process to help search engines understand your
website content and help users find your site.

Key Goals:

Boost Website Traffic

Enhance Visbility

Drive Conversions

SEO’s Impact on Business Growth:

Businesses prioritising SEO grow faster, showing

a 14.6% conversion rate from SEO-driven leads .
So, What Kinds of SEO You Need.
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Types of SEO

It’s important to understand and implement all

types of SEO. Together they play an important in
improving your site’s ranking and visibility.

3 Types of SEO

Off-Page On-Page Technical

SEO SEO SEO
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Types of SEO? (cont.)

On-Page SEO

Focuses on keyword optimization and high-

quality content

Improves user experience through meta tags

and headers

Off-Page SEO

Builds authority with backlinks

Enhances reputation through external

site interactions

Technical SEO

Optimizes site speed and mobile-friendliness

Fixes crawlability and indexing issues

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SEO
Bas
ics

We have just scratched the surface. It’s

time to take a deep dive into the
world of SEO.

Ready to lock the secrets of SEO

and boost your online visibility?
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How Search Engines Work

Crawling: Search engines scan the web

to discover new and updated content.

Indexing: The collected content is

stored and organized in the search
engine’s database.

Retrieval: The search engine retrieves

and ranks the most relevant content
from its index for a user query.

Ranking: Based on algorithms, search

engines rank indexed content to show
the most relevant results for a query.
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How Search Engines Work

Part 2
Importance of Algorithms

Algorithms determine which content

ranks first in search results.
Google uses 200+ factors, including:

Keyword Relevance

Mobile-Friendliness

Backlink Quality

Ensures the most accurate and relevant

results for users.
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How Search Engines Work

Part 3
Organic vs. Paid Search Results

Paid Organic

Paid ads (PPC) Free, earned

for quick visibility through SEO

Appear at the Ranked by

top of search relevance and
results content quality

Short-Term Long-Term
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You've put in a lot of effort in

learning key SEO basics.
Give yourself a break!

In the meantine, here are some fun SEO marketing

facts :

The top 5 search results get over 75%

of all clicks.

Over 3.5 billion searches are

conducted on Google every day!

Content including visual elements like

images or videos can drive up to 94%
more views

Up next
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What is
Keyw rd
Research?
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Keyword Research

Keyword research finds and analyses the

search terms people use on search
engines. It ranks your content higher,
ttracting relevant traffic.

Identifies popular search terms and phrases

Helps understand user intent and behaviour

Guides content creation for better SEO

Improves visibility by targeting relevant

keywords

Crucial for both organic and paid search

strategies
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3 Tools for Keyword Research

Google
Keyword
Planner

Ahrefs

SEMRush
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Types of Keywords

Informational: Keywords used to find

information or answers (e.g., "how to bake a
cake")

Navigational: Keywords used to find a specific

website or page (e.g., "Facebook login")

Commercial: Keywords showing interest in a

product or service (e.g., "best DSLR cameras")

Transactional: Keywords indicating purchase

intent (e.g., "buy iPhone 14 online")

But which one do you need?...

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Identifying High-Value Keywords

Search Volume: Choose keywords with significant

search traffic potential.

Competition: Target keywords with low

competition for easier ranking.

Relevance: Ensure the keyword aligns with your

content and business goals.

User Intent: Focus on keywords that match what

your audience is looking for .

Conversion Potential: Prioritize keywords likely to

drive conversions or sales.
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Types of Search Intent

Informational

Navigational

Transactional

Commercial
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How to Align Content with

Search Intent

Informational: Offer in-depth, helpful

content like blogs, guides, or FAQs.

Navigational: Create clear, accessible

content that leads users to your site.

Transactional: Optimize product pages,

pricing info, and calls-to-action to
encourage purchases.

Commercial: Use comparison pages,

reviews, and guides to aid purchase
decisions
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Take a Quick Break!

You've been learning a lot about SEO—

great job so far!

Take a moment to relax, stretch, or grab

some coffee.

When you’re ready, we’ll dive into some

core concepts.

Get set for practical, actionable insights

you can implement immediately!
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All About
On-Page
SEO
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On-Page SEO

The SEO best practices of optimizing

web page content for search engines
and users is on-page SEO.

Directly impacts search rankings by

optimizing individual pages

Enhances user experience and

improves content visibility

Ensures your site is relevant and

accessible for both users and search
engines
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Key Elements of On-Page SEO

Meta Tags (Title, Description):

Optimize titles and descriptions for
keyword relevance and clarity

Content Quality: Focus on creating

valuable, relevant, and keyword-rich
content

Image SEO: Use descriptive alt text,

optimize file size for faster loading
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On-Page Optimization
Techniques

Internal Linking: Create a clear, logical

internal link structure to guide users and
bots

URL Structure: Keep URLs short,

descriptive, and keyword-rich

Mobile-Friendliness: Ensure your site is

responsive on all devices

Page Load Speed: Optimize for faster load

times to improve rankings and user
experience
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Off-Page
SEO
Basics
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Off-Page SEO

Off-Page SEO focuses on actions taken outside

your website to improve rankings. It helps
build your site's authority and credibility
through external factors.

Builds trust and credibility with

search engines and users

Increases site authority through

quality backlinks and external
references

Improves rankings by signaling

relevance and reliability to search
engines
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Link Building Strategies

Link building involves acquiring
high-quality external links to
boost your site’s authority and
rankings.

Key Strategies

Influencer Outreach: Collaborating with

influencers to promote content and gain
links

Guest Blogging: Publish on reputable sites to

gain backlinks and reach new audiences.

Social Sharing: Social media increases visibility

attracting more visitors, enhancing backlink
opportunities.
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Technical
SEO
Basics
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Importance of Technical SEO

Technical SEO helps to improve a

website's technical aspects to help search
engines crawl and index it more
effectively.

Benefits:

Higher search engine rankings

Increased traffic

More conversions
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Elements of Technical SEO

Site Architecture and XML

Sitemaps: Structured site with
sitemaps for better indexing

Robots.txt and Crawlability:

Control which pages search engines
can crawl for indexing

HTTPS vs. HTTP: Best for

enhanced security and improved
trustworthiness
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Elements of Technical SEO

cont.

Structured Data (Schema

Markup): Add schema markup to
help search engines understand and
display your content.

Fixing Broken Links (404s):

Address broken links to improve
user experience and maintain SEO
health.
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Time to Chill!
Congralutations!
You've mastered all the types of SEO.

Good work!
Now it’s time to
take some rest.

Next, we’ll explore the strategies and

tools that’ll help you put it all into
practice!

Relax for a moment, and learn the

essential gear for your SEO journey! 🚀
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Introducing

Tools
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5 Important SEO Tools

Unlock SEO power with essential tools for
analyzing performance, tracking rankings, and
optimizing your website

Tools

Monitors website performance

and provides insights on
search queries and indexing.

Analyzes website traffic and

user behavior for
datadriven decisions.
 @thesurojitmahato

5 Important SEO Tools

(cont.)

Performs backlink analysis,

keyword research, and
competitive analysis

Tracks keywords,
conducts site audits,
and analyzes content strategy

Offers link building tools,

tools, keyword exploration,
and site audits
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SEO
Strategies:
A Short
Overview
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Importance of an SEO Strategy

Why SEO Strategy Matters

Drives organic traffic and improves

rankings

Aligns SEO efforts with business goals

Key Benefits of SEO Strategy

Increases visibility, brand recognition, and

ROI

Builds long-term trust and authority

Key Components

Keyword research, on-page and technical SEO

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1. Content Marketing and SEO

SEO and Content Synergy:

Quality content targets keywords and

boosts rankings

Optimization Tips:

Naturally integrate keywords

Solve user queries via blogs, guides, and

articles

Content Types:

Use blogs, videos, infographics, and podcasts

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2. Local SEO Strategies

Importance of Local SEO:

Crucial for businesses with physical locations

Optimizing your website for localized terms

to targeted traffic and better leads

Key Tactics

Optimize Google My Business

Include local keywords, build citations,

and manage reviews.

Mobile Optimisatiion

Ensure the site is mobile-user friendly

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3. Voice Search Optimization

Why Voice Serach Matters:

27% of users use voice search; optimize

for conversational queries

Optimization Tips:

Use natural language

and long-tail keywords

Prioritize mobile, site

speed, and featured
snippets

Which is the best SEO Tactic for you

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Long-term SEO vs. Short-term Tactics

Aspects Long-Term SEO Short-Term SEO

Sustainable Quick, temporary

Focus
growth gains

Quality content, Paid ads, keyword

Approach
authority stuffing

Slow, steady Immediate but

Timeframe
results short-lived

Low, compliant High, risk of

Risk
strategies penalties
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9 Social
Media
Influencers to
Follow for
SEO
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Brian Dean

Founder and CEO of Backlinko

Neil Patel

Co-Founder Of Neil Patel

Digital

Barry Schwartz

SEO and Content Marketing

Columnist of Search Engine
Land President of Pilot
Holding
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Danny Sullivan

Google Search Liaison

Rand Fishkin

SEO Visionary & Former

CEO of Moz.com

Stepehn Spencer

SEO Expert, Author &

Speaker
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Joost de Valk

Local SEO Maestro and

Plugin Creator

Eric Enge

SEO Visionary & Former

CEO of Moz.com

Aleyda Solis International

SEO Consultant at Orainti

Contribution
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7 YouTube
Channels to
Watch to
Learn SE
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@thesurojitmahato
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Free SEO Course by Craig Campbell SEO

SEO Tips That Actually Work By Income

School
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7 Blogs to
Read to
Learn SE
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