Conversation Guide - IBM Power Virtual Server
Conversation Guide - IBM Power Virtual Server
PowerVS is a service that allows clients to run mission Top Use Cases
critical workloads on ultra secure and reliable Pain Point(s) Use Case client Outcome(s)
infrastructures via IBM Cloud
A clients needs a high The client utilized IBM Be able to seamlessly
performance and reliable PowerVS to deploy a move and manage
infrastructure to run a workload while having high workloads across cloud
A client cares because: workload while also levels of resilience and and on-premises
seeking low-latency security throughout the environments coupled with
connections between on- process. This process also having a broad geo
• Modernize Infrastructure: PowerVS can be supported by a wide
site and remote had Power on-site for footprint for the client.
variety of use cases as they evolve/modernize as well as infrastructure. client backing up data and
incorporate more complex requirements around security and performing HA/DR to a
optimization. PowerVS data center.
• Reliability: PowerVS offers scalability and high performance to Clients are exiting data and Using PowerVS, the client Allowing the clients to
compute data intensive workloads as well as provide data need a certified Power was able to operate rapidly focus on the financial
storage backup, reliable accessibility, and disaster recovery infrastructure while being and cost-effectively extend feasibility while taking
cost effective while its infrastructure resources advantage of the high
throughout the deployment timeline. delivering it without to remove the data stability and convenience
• Operational Efficiency: PowerVS ensures high throughput (up to compromising required. of PowerVS.
127K IOPS) and low latency for workloads while also having the performance.
capability of bursting to handle seasonal workloads. A company wants to make PowerVS was integrated to client’s tech stack is
sure that their tech stack the client’s tech stack to dynamically updated to
• Cost Savings: PowerVS elicits cost reductions in cloud by behind their supply chain better respond to business ensure rigid quality and
eliminating peak headroom, future growth capacities, etc. was reliable and efficient. lines’ changes and secure trust in their underlying
• Certified SAP NetWeaver HANA instances on POWER on/ off- the quality of their tech technology that’s used to
stack services over time. run their operations.
prem: We are the only ones who can provide full Oracle support
on a Fully certified stack with Power VM, AIX, IBM i, SAN-based
storage, and network adapters
Start the conversation
IBM’s Strengths
Talk to the Stakeholders
• Offer quick and targeted solutions when additional computational
resources are needed. Role Needs Conversation Starters
• Geographic diversity bringing in options with improved proximity to data CTO • Want to continue to run • Emphasize how PowerVS
storage, backup and replication for secure, reliable accessibility. mission critical workloads offering on IBM cloud
• Supported by a wide array of operating systems coupled with ensuring the with the speed and flexibility offers the most complete
Enterprise environment remains flexible as clients modernize that they are used to when Power Experience with full
dealing with Power Systems. SAP Certification and
• Flexible and offer savings that come with moving to the Cloud, even when
Oracle Support.
offering solutions that look and feel more like their on-prem deployments
• Expansion of RISE with SAP- The Premium Supplier Option Now Includes
IBM Power CISO • Want to maintain compliance • Refer to the flexibility of
with existing on prem having multiple DC gives
• Savings- All workloads for PowerVS are eligible for: 1-year committed use solutions and capabilities. users confidence that they
savings plan up to 30% discount, or a 3-year committed use savings plan
can meet many data
up to 45% discount
governance requirements.
Caution Areas
Additional Information
• Rarely move entire Power Systems- environments from on-prem to
Cloud immediately PowerVS – IBM Cloud
PowerVS - Sales Kit
Client Presentation Competitive Corner
• Limited Abilities- Tech stacks sometimes struggle to be integrated
with PowerVS
Personas
Distribution
Media &
Entertainment
Retail
CEO, CTO, CIO,
CFO VP of Tech,
Financial Existing Power
Refresh the C-Level (CEO, Head of
PowerVS Americas IBM I or AIX
Fleet Services clients CIO/CTO, CFO) Infrastructure
Secondary
Industrial
5
IBM’s Mission
Buyers’ Profile Summary
To migrate our existing EOS (end of service)
fleet to newer generation Power Systems by
offering a fully supported migration incentive to Mindset How do we win?
our existing client save money. To offer the
latest HW, reduced core counts, reduced energy o My on-premises systems are functioning today o Lowering TCO for our clients, business decision makers
consumption, and the latest security features. and supported what’s the rush to move to newer are all facing higher cost of ownership.
Power systems. o Offering the latest security to help our clients stay
Background o IBM Cloud market share is lower than other current with their compliance needs..
hyperscale's and does not always have the same o Reducing core counts but running same workloads.
It is IBM’s intention that we will introduce a
offerings. o Offer the flexibility and support to move clients large
new service extension offering for maintenance
o Why should I stay with the Power Platform? high demand productions systems over time from on-
on Power servers beyond end of service that will
o Clients' view IBM as a provider of legacy prem to the cloud.
be priced 3x higher than Standard Support.
technologies. o Offering MZR data center pairs to support HA/DR and
country boarder limitations.
EOS Limitations: Service Extensions beyond end of
o IBM can win technical discussion everyday.
service date will continue to have limited support,
o Successful engagements: A financial services company
and IBM will no longer provide:
reduced annual infrastructure spending by over
o Parts availability base on supplies available. No
$300,000 and server capacity by 40%. Ecogas was
new parts to be built/procured by IBM and/or
Pain Points able to boost compute performance by 35%
suppliers
while reducing operational costs by 20%. A North
o Preventive service
o Costs increase coming: 3x price on hardware American retailer, running IBM i, achieved yearly cost
o Support for newly reported defects or
maintenance at EOS effective date. savings of $450,000 by transitioning from on-premises
previously reported or known defects for which
o Beyond end of service will continue to have systems to IBM Power Virtual Server running
no updates, patches, or fixes were created
limited support and several items IBM will no on Power9.
o Engineering change management
o Development of any new machine code longer provide.
o Lack of skills to support old systems. How do we lose?
updates, patches, or fixes (including those
designed to address security)
Contract terms: o Not talking with the C suite of business decision
o Prior to EOS effective date: Contracts limited to makers.
EOS effective date. o Lead with price and not overall TCO (total cost of
How are decisions typically made? o Post EOS effective date: Contracts limited to 1 ownership) discussion.
IT Director, or Administrator have technical year o We do not emphasize how PowerVS is Infrastructure-
discussion with our sellers. as-a-Service that subsumes a several costs incurred
with on-prem Power Systems.
IBM Cloud / © 2023 IBM Corporation / IBM Confidential
personas
Meet Wade, the Head of Infrastructure. Decision makers like Wade are
NEEDS
CIOs, CTOs, VP of Technology, and IT Directors. They’re interested in the • A usage monitoring view for all systems in the
competitive advantage of leveraging a cloud environment and he is always business’s environment
looking for ways to improve his company's operations. • Resilient, reliable, and secure infrastructure
solutions
Wade is concerned that the new technology could be overly complex and • A way to understand the value, advantages, and
disruptive to existing business. Wade worries that utilizing a cloud story hybrid cloud prior to making a purchase
decision
environment will overwhelm this team and his budget.
• Multi-cloud compatibility
• Reduced data center costs and improved efficiency
He must consider the need to maintain service levels for critical business • Ability to scale as needed based on demand without
applications, the risk of data loss or downtime during the transition, and significant infrastructure changes
the complexity of migrating data and applications to alternative platforms • Ensured business continuity
or cloud services. • Compliance with regulatory requirements and data
security standards
• Flexible pricing model with no up-front costs
• A smooth migration with minimal downtime and
reduced risk of disruption
• Reduced focus on infrastructure management and
increased focus on key areas of the business
Wade
Decision Maker
CEO, CTO, CIO, CFO, VP of Technology, Head of Infrastructure
PAIN POINTS
Wade has concerns about the notifications that IBM’s Power Servers have
announced their EOS (end of support). Wade currently has existing Power IBM i
and AIX running mission critical workloads on both P7 and P8 servers. • Managing budget for all IT costs both on
and off-prem, which may use different
billing consumption models
Wade will need to consider the various options to solve the EOS issue. Purchase
new servers, migrate the existing applications to the cloud, continue to support • Setting up new IT platforms and
the EOS servers with his own resources and ensure which ever option he chooses networks, which is complex and requires
will allow for a cost-effective business model. a steep learning curve
Compliance and security is always a concern for Wades mission critical • Retiring workforce for IBM i and AIX is
forcing difficult and costly migration to
workloads. Wade will need to consult with Arun his IT Administrator.
other providers
Wade has several options he can consider to help solve the EOS concerns for his AIX/ IBM I critical workloads.
Purchase new servers or maintain existing Hire Power and/or cloud expertise Hire Experienced MSPs
Wade realizes that Purchasing new servers or maintain existing can be costly and is ready to discover the benefits of a cloud
environment and experts to help guide him through the process.
Customers like Wade that have normally relied with on-premise solutions can now scale
their infrastructure in the cloud as they need without committing to large investment and
dealing with long procurement processes that are tangential to them. IBM Cloud Benefits Wade
In a cloud environment you will see many benefits. is excited about
For Power applications
• Flexible licensing and support result in lower TCO and increase flexibility with OpEx moving to cloud, Power
consumption Virtual Server yields about
• 58% less expensive than competition 47% savings over Azure and
AWS (x86) Public Clouds.
IBM Cloud Power Virtual Server also has a Migration Acceleration Program to assist Wade
and teams along their cloud journey. The program is a proven and unified end-to-end On-premises Power legacy to
process, with prescriptive guidance, and incentives for IBM to help with migration costs. Power Virtual Server yields on
IBM will engage our Seller, Tech Seller, Expert teams to help you through the journey average 35% savings.
with workshops, expert services and testing to provide you with an MVP (minimum viable
product) to proceed with confidence to complete migrating your remaining workloads.
To help Wade make his
business decision, we Care Consider Choose
have provided a guide Why is this business
What could this offering provide
What positive outcomes are
issue important to clients experiencing with this
for Power Virtual Server address now?
that’s better than the
offering? What is the ROI for the
competition?
offering?
Arjun was excited to hear from Wade about the cost and other advantages and is ready to discover the benefits of a cloud
environment.
Arjun has other concerns for managing the environment. The ability to scale resources up or down as needed, modernize
mission critical workloads and comprehensive support and documentation to assist with troubleshooting and problem-
solving not to mention consistent performance high availability to support their disaster recovery needs.
IBM provided a resource guide for Arjun to help him understand the benefits of PowerVS in the IBM Cloud.
To help Arjun to learn
more about PowerVS Care Consider Choose
IaaS capabilities we have What’s the latest Technology that matters
Help me understand educate your organization to
provided a guide technologically for this
Power Virtual Server be successful
offering?
Arjun quickly began to learn all he could about PowerVS and IBM’s Cloud offering. IBM provides continuous availability,
enhanced security, simplified management, and integration with new technologies. The Power Virtual Server environment
running on a Power server provides near-zero downtime ensuring his mission-critical applications remain up and
running. There are also enhanced options for him to achieve greater levels of security with IBM i 7.5.
Arjun already knows and trust Power Servers and he was relieved to learn that the same resources he currently must continue
to support AIX / IBM i with the same environment on-premises will be the same in the cloud. Modernization has been another
issue Arjun was looking to solve and a contemporary cloud environment model will allow access to 200+ services to scale
with their future infrastructure needs.
He is more confident now with a decision to move their on-premises workloads using PowerVS. There was one more cloud
journey item to address and that is managing the cloud infrastructure and technical services until Arjun and his team can gain
experience to manage inhouse.
Arjun approached Cathy, an existing MSP (managed services provider) he has worked with in the past, to consider managing
his new cloud infrastructure and technical services.
Cathy
Power Ecosystem / Influencer
MSP - IT Admin, Systems Admin, Infrastructure Team
NEEDS
Meet Cathy, along with other MSP users who often serve as IT Admins, System
Admins, or in various roles within an MSP organization, actively utilizes • Maintain on-prem workflows while
PowerVS. Their primary responsibilities include the support of their customers' integrating new technologies
computer systems and infrastructure. • Keep infrastructure performance at
optimal levels via server updates and
scheduled maintenance
Cathy's role involves ensuring the uninterrupted operation of critical business
• Creating a staged roll-out plan for
applications throughout the migration process. She is also responsible for
technology refresh/adoption
monitoring system performance and health, identifying optimization
• Ensure environment is up and running
opportunities aligned with customer business objectives, and ensuring and there is no down time
technical feasibility. • Ensure capabilities that were present
in the on-prem environment are
Cathy is ready to take on the responsibility of supporting Wade's application in still present when using IBM Power
the cloud she is already a business partner with IBM for Virtual Server
PowerVS environments. Cathy stays up to date on her skills utilizing the Partner • Reliable failover solutions
Plus education and support. (i.e. backup, HA, DR)
• Cloud integrated API that
easily integrates to existing tooling
• A singular integrated management
tool that works across environments
and supports different OS's
A guide to help Cathy Care Consider Choose
stay current on IBM Why is this business
What could this offering provide
What positive outcomes are
issue important to clients experiencing with this
Power Virtual Server address now?
that’s better than the competition?
offering? What is the ROI for the
offering?
Now that Arjun is a member of Partner Plus, he has been reviewing seismic to better understand the other services IBM can
offer in the cloud and wants to discuss another solution IBM could provide. Now that we have migrated to the cloud additional
items to be improved are backup and HA/DR (high availability and disaster recovery). Arjun has reach out to the IBM Sales
Representative to help him understand the the solutions for backup and HA/DR and how to incorporate COS (cloud object
storage).
The IBM sales representative shared with Arjun the benefits of the cloud for IT operations and your bottom line. They set up a
meeting with Wade the CFO to share the financial and data protection options for IBM i workloads and to make sure they are
synchronized for optimum business outcomes. Avoiding upfront capital expenses provides your organization more flexibility.
COS has many benefits such as compliance, ransomware protection and escrow holding of your backups. Retention,
immutability and expiration at the underlying object storage level, natively managed via API by FalconStor policies. COS
provides low-cost long-term storage for cloud economics, with added benefits of storage lifecycle, flexible storage tiers, built-in
archive policy, data immutability, retention and legal holds, versioning and replication, context-based restrictions and firewall
Arjun is ready to get started and has obtained approval from Wade to proceed.
In Summary
The move to the cloud was the right decision and utilizing IBM
migration acceleration program made the effort seamless and saved
cost.
The MSP Wade hired is well versed in IBM Cloud and PowerVS Cathy
and her teams will be great asset while Arjun's team improves their
cloud skills.
Arjun and his team are implementing the backup in Power Virtual
Server utilizing COS and looking forward to adding additional
solutions offered by Power Virtual Server.