Shri Vile Parle Kelavani Mandal’s

Narsee Monjee College of Commerce & Economics

(Autonomous)
NAAC Re-accredited Grade A (CGPA : 3.42)

Affiliated to the
UNIVERSITY OF MUMBAI
Program: B.Com.
Course: Fundamentals of Business Communication (Semester I)
& Corporate Communication (Semester II)
Choice Based Credit System (CBCS) with effect from the Academic year
2022-23
 PROGRAMME SPECIFIC OUTCOMES (PSO)
After successful completion of the course, the learner should be able to -
PSO 1: Effectively communicate in a corporate setup and develop communication
skills required for employability.

PSO 2: They will be familiar with the processes and channels of communication which
links an organization with its internal and external world conventions of verbal
and non-verbal communication and communication at workplace.

PSO 3: The learners will display keen ability to translate the conceptual knowledge
into practical work in various professions

PSO 4: The learners will display development of soft skills that enhance chances of
employability of the learners.

PSO 5: The learners will be able to engage in fruitful and enriching dialogue with other
peers, colleagues and acquaintances.

PSO 6: The learners will be able to apply knowledge gained in terms of language and
writing skills, particularly letter writing and summarization.

PSO 7: The learners will display sensitivity and empathy towards their colleagues and
the society, and balance their social behavior with known people as well as
acquaintances.

Preamble

UNESCO outlined the purpose of communication as “Communication maintains

and animates life. It creates a common pool of ideas, strengthens the feeling of
togetherness through exchange of message and translates thought into action.”
Business Communication has evolved into one of the key factors in the aspect of
organizational operations and the wellbeing and growth of an organization is
dependent on smooth communication process across the organization.
Professional success of an individual is also significantly impacted by the
effectiveness of that person’s communication. Business Communication is a means
by which behaviour is modified, change is affected, information is made productive
and goals are achieved.
This paper will delineate various communication tools utilized by the organizations
to become an open system interacting with its environment. The paper will also
consider various modern advancements in technological tools which has changed
 the dynamics of communication for individuals and establishments and will also
help the learners determine the right tools to use for professional communication
and achieve proficiency in all the four skills of communication viz. reading, writing,
speaking and listening.

Evaluation Pattern

The performance of the learner will be evaluated in two components. The first
component willbe a Continuous Assessment with a weightage of 25% of total marks
per course. The second component will be a Semester end Examination with a
weightage of 75% of the total marks per course. The allocation of marks for the
Continuous Assessment and Semester end Examinations is as shown below:

a) Details of Continuous Assessment (CA)

25% of the total marks per course:
Continuous Assessment Details Marks
Component 1 (CA-1) Class Test 10 marks

Component 2 (CA-2) Presentation 15 marks

b) Details of Semester End Examination

75% of the total marks per course. Duration of examination will be two and half
hours.

Question Description Total Marks

Number

1. Q.1.Caselet/Case Study on Soft Skills (Module 5) 05

2 Q.2.Short notes (Any 4 out of 6) based on Module 1 & 4 20

3 Q.3.Essay type (Any 2 out of 3) based on Module 2 & 3 20

4 Q.4.A.Drafting of Job Application and Resume 05+05

OR
4 Q4. B. Drafting of Statement of Purpose 10

5 Q.5. Drafting of Personnel Letters (Any 4 out of 5) 20

i. Letter accepting job offer

ii. Letter denying the candidate the job
iii. Letter of Resignation
 iv. Letter of Recommendation
v. Letter of Appreciation
Total Marks 75

Semester 2
c) Details of Continuous Assessment (CA)
25% of the total marks per course:
Continuous Assessment Details Marks
Component 1 (CA-1) Class Test 10 marks

Component 2 (CA-2) Group Discussion 15 marks

d) Details of Semester End Examination

75% of the total marks per course. Duration of examination will be two and half hours.

QuestionNumber Description Total

Marks
1. Caselet/Case Study on Public Relations (Unit 5) 05 Marks

2 Short notes (Any 3 out of 4) based on Unit 1, 2 & 5

3. Essay type (Any 2 out of 3) based on Unit 3 & 4
4. Drafting of Trade Letters (Any 4 out of 5) 20 Marks
1. Letter of Inquiry
Ii Letter complaint/claim
Iii Letter of Adjustment
1v. Sales Letter
v. Consumer Grievance Redressal letter

5. A. Drafting of Committee Report

5. OR
B. Drafting of a Business Proposal 10 Marks

6. Drafting of Notice and Agenda of meetings 5 marks

 Program: B.Com. (2022-23) Semester: I
Course: Fundamentals of Business Communication Course Code: UCNMBCM104

Teaching Scheme Evaluation Scheme

Tutori Semester End
Lecture Practical al Continuous
Examinations
(Hours (Hours per (Hours Credit Assessment (CA)
per week) (SEE)(Marks- 75
week) per (Marks - 25)
week) in Question
Paper)
3 - 1 4 25 75
Learning Objectives:
1. To familiarize the learner with the processes and channels of communication which links an organization
with its internal and external world
2.To help the learner understand the significance of the potency of effective communication in professional
world
3.To sensitize the learner to the business ethics that organizations must comply with in business world
4.To acquaint the learner with rapidly changing communication technology
5.To hone the learner’s soft skills required for successful professional life

Course Outcomes:
After completion of the course, learners would be able to:
CO1: Enhance his/her communication skills to meet the challenges of the professional world and
achieve success in his/her professional goals and contribute to the growth of the organization
he/she is employed with
CO2: Demonstrate knowledge of communicating in every situation at workplace and effectively
communicate in a corporate setup and develop communication skills required for
employability.

CO3: Analyze the different scenarios where communication is made between individuals or group of
people and identify the barriers in communication and how to overcome them

CO4: Demonstrate knowledge of writing skills like letters and summarization of a passage.

CO5: Integrate the universal nature of laws of communication as an understanding of the manner of
behavior and interception of the same
Outline of Syllabus: (per session plan)

Module Description No of
Hours
1 Theory of Communication 04
2 Methods of Communication 06
3 Problems in Communication/ Barriers to Communication 06
4 Media Literacy & Digital Communication 09
 5 Soft Skills 07
6 Personnel Correspondence 08
7 Language and Writing Skills 05
Total 45 Hours
Tutorials (Modality to be decided by respective college) 15 Hours
The course will be taught through theory and case studies

Module Topic No. of

Hours/Credits

Module 1 Theory of Communication: 04 hours

Concept of Communication: Models of Communication –
Linear / Interactive/ Transactional/; Shannon and Weaver.
Meaning, Definition, Process, Need, Feedback; Emergence of
Communication as a key concept in the Corporate and Global
world

Module 2 Methods of Communication: 06 hours

Verbal / Non-Verbal (including Visual) Choice of Method;
Communication at Workplace: Channels – Formal and Informal:
Vertical, Horizontal, Diagonal, Grapevine; Methods: Verbal and
Non-Verbal
Module 3 Problems in Communication/ Barriers to Communication: 06 hours
Physical or Environmental, Semantic or Language, Socio-
Cultural and Psychological Barriers; Ways to Overcome these
Barriers
Listening: Importance of Listening Skills; Obstacles to
Listening; Cultivating Effective Listening Skills
Module 4 Media Literacy & Digital Communication: 09 hours
Tools– Intranet & Internet, E – Mail, Moodle Social Media –
Facebook / Twitter/ Blogs/ Instagram, Internal messaging app.,
Responsible use of social media, Leaving digital prints, Social
media etiquette, creating a digital persona eg. Linked-in, twitter,
Micro blogging

Module 5 Soft Skills: 07 hours

Motivation, Leadership Skills, Negotiation Skills, Conflict
Management
Business Ethics: Importance of Business Ethics; Personal
Integrity at the Workplace; Ethics at Workplace; Computer
Ethics
Module 6 Personnel Correspondence: 08 hours
AIDA technique, persuasive strategy. Statement of Purpose Job
Application Letter and Resume, Letter of Acceptance of Job
Offer, Letter denying the job – Drafting of denial messages
(Denial strategy) Letter of Resignation, Letter of Appointment,
Letter of Recommendation, Letter of Appreciation
 [Teachers must provide the students with theoretical
constructs wherever necessary in order to create awareness.
However students should not be tested on the theory.]

Module 7 Language and Writing Skills: 05 hours

Content Development, Summarization, Identification of main
and supporting/sub points -Presenting these in a cohesive
manner

Program: B.Com. (2022-23) Semester: II

Course: Corporate Communication Course Code: UCNMBCM204

Teaching Scheme Evaluation Scheme

Tutori Semester End
Lecture Practical al Continuous
Examinations
(Hours (Hours per (Hours Credit Assessment (CA)
(SEE)(Marks- 75
per week) week) per (Marks - 25)
week) in Question
Paper)
3 - 1 4 25 75
Outline of Syllabus: (per session plan)

Module Description No of
Hours
1 Factors in Group Communication 08
2 Committees & Conferences 05
3 Meetings 03
4 Interviews 08
5 Public Relations 07
6 Letters 09
7 Business Etiquette 05
Total 45 Hours
Tutorials (Modality to be decided by respective college) 15 Hours
The course will be taught through theory and case studies
Module Topic No. of
Hours/Credits

Module1 Factors in Group Communication: 08 hours

Introduction- Difference between group and team Role of teams in
organization-Types of Groups & Teams –Dependent,
Interdependent & working Groups -Challenges of Team work –
Managing Teams, Handling Difficult Team Members and Conflict
Resolution
Module2 Committees & Conferences: 05 hours
Importance & Types of Committee, Meaning and Importance of
Conference, Organizing a Conference, Modern Methods: Webinar

Module 3 Meetings: 03 hours

Need and Importance of Meetings, Types of Meetings,
Conduct of Meeting/ Role of the Chairperson, Role of the
Participants Drafting of Notice, Agenda and Drafting of
Minutes
Module 4 Interviews: 08 hours
Planning and Preparation for an Interview, Types of Interviews –
Recruitment, Appraisal, Grievance, Exit, Group & Panel
Interviews, Research Interviews & Online Interviews

Module 5 Public Relations: 07 hours

History, Concept of Public Relations, Distinction between Internal
and External PR, Meaning & Importance of Research in PR,
Elements of P.R.(Functions, Ethics) Nuances of P.R Stakeholder
relations, Ethics in P.R.
Content development- Drafting of Press Release, Crisis
communication and Reputation Management

Module 6 Letters and Reports: 09 hours

Letters of Inquiry, Letters of Complaints, Claims, Adjustments,
Sales Communication, Promotional leaflets and fliers, Consumer
Grievance Letters
Drafting of a Committee Report, Feasibility Report, Drafting of a
Business Proposal
[Teachers must provide the students with theoretical constructs
wherever necessary in order to create awareness. However
students should not be tested on the theory.]
Module 7 Business Etiquette: 05 hrs
Professional Etiquette, Phone Conversations Etiquette, Social
Media Etiquette, Meeting Etiquette, Email Etiquette, Dining
Etiquette, International Business Etiquette
Suggested Reading:

1. Alien, R.K.(1970) Organisational Management through Communication.

2. Ashley,A(1992) A Handbook Of Commercial Correspondence, Oxford University Press.
3. Aswalthapa, K (1991) Organisational Behaviour, Himalayan Publication, Mumbai.
4. Balan,K.R. and Rayudu C.S. (1996) Effective Communication, Beacon New Delhi.
5. Banerjee, Bani P (2005) Foundation of Ethics in Mangement Excel Books
6. Benjamin, James (1993) Business and Professional Communication Concepts and Practices, Harper
Collins College Publishers, New York.
7. Bovee Courtland,L and Thrill, John V(1989) Business Communication, Today McGraw Hill, New
York, Taxman Publication.
8. Darrow, Richard, Forrstal, Dan and Coolman, Aubrey (1967) Public Relations Handbook, The Dartwell
Co., Chicago.
9. Frailley, L.E. (1982) Handbook of Business Letters, Revised Edn. Prentice Hall Inc.
10. French, Astrid (1993) Interpersonal Skills. Sterling Publishers, New Delhi.
11. Lesikar, Raymond V and Petit, John D.(1994) Business Communication: Theory and Application ,
Richard D. Irwin Inc. Ilinois.
12. Sadri Sorab, Sinha Arun and Bonnerjee peter (1998) Business Ethics: Concepts and Cases Tata
McGraw Hill Public Company Limited
13. Shurter, Robert L. (1971) Written Communication in Business, McGraw Hill, Tokyo.
14. Wentz. Fredrick H. (2012) Soft Skills Training: A Workbook to Develop Skills for Employment,
Create Independent Pub, London.
15 https://www.amazon.in/Business-Communication-Connecting-Work-CD/dp/019807347X