THE IMPACT OF SOCIAL MEDIA AS NEW MARKET FOR ONLINE

SELLER IN MARANDING, LALA, LANAO DEL NORTE

AMPALO, JEREMIE B.
GAMAO, CHRIS BETHANY
LUMASAG, JOY ANTONETTE
MAGALLANES, JADE ANTHONY

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

MAJOR IN MARKETING MANAGEMENT

MAY 2024
 SOCIAL MEDIA AS NEW MARKET FOR ONLINE SELLER
IN MARANDING, LALA, LANAO DEL NORTE

An
Undergraduate Research Proposal
Presented to the
Research Committee of
North Central Mindanao College
Maranding, Lala, Lanao del Norte, Philippines

In Partial Fulfillment
For the course in MM6 - Marketing Research leading to the degree of
Bachelor of Science in Business Administration
Major in Marketing Management

CHRIS BETHANY GAMAO

JADE ANTHONY MAGALLANES
JEREMIE AMPALO
JOY ANTONETTE LUMASAG

MAY 2024
 NORTH CENTRAL MINDANAO COLLEGE
Maranding, Lala, Lanao del Norte
Tel. No. (063) – 388 – 7213/227-8004
www.ncmc.edu.ph

OFFICE OF THE DIRECTOR FOR RESEARCH AND DEVELOPMENT

APPR O VAL S H E E T

In partial fulfillment of the requirements for MM6 (Marketing Research) leading to the degree
of Bachelor of Science in Business Administration major in Marketing Management, this
marketing research entitled "The Impact Of Social Media As New Market For Online
Seller In Maranding , Lala , Lanao Del Norte" prepared and submitted by Ampalo,
Jeremie, Gamao, Chris Bethany , Lumasag Joy Antonette , Magallanes, Jade Anthony
has been examined and is recommended for acceptance and approval for oral examination.

FERDIE P. MENDOZA , MBA

Adviser

Approved in partial fulfillment of the requirements for MM6 (Marketing Research)

leading to the degree Bachelor of Science in Business Administration major in Marketing
Management with a grade of PASSED.

PANEL OF EXAMINERS

KERNEL EDD DOMENEQ A. NAGAC, MBA, LPT

Member

KEM ALFRED T. QUIMBO

Member

TERRY T. SILVA-LLANA, PHD

Chairman
---------------------------------------------------------------------------------------------------
Accepted in partial fulfillment of the requirements for MM 6 (MARKETING
RESEARCH) leading to the degree of Bachelor of Science in Business Administration major
in Marketing Management.

FERDIE P. MENDOZA, MBA

Dean, BSBA

i
 DEDICATION

This study is wholeheartedly dedicated to our beloved parents, who have been
our source of inspiration and gave us strength when we thought of giving up, who
continually provide their moral, spiritual, emotional, and financial support.

Special acknowledgment is extended to my mentors, whose guidance and

wisdom have been invaluable throughout this journey.

This dedication is a testament to the collective efforts of those who believe in

the power of knowledge to shape a better future for generations to come.

And lastly, we dedicated this study to Almighty God, thank you for the
guidance, strength, power of mind, protection and skills and for giving us healthy life.
All of these, we offer to you

LUMASAG, AMPALO, MAGALLANES , and GAMAO

THE RESEACHERS

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 ACKNOWLEDGEMENT

The researchers would like to express their gratitude and appreciation to the
following persons who helped much to the success of this study.

To their adviser, Mr. Ferdie P. Mendoza, MBA, for the suggestions, and also
for the support, and supervision to make this study successful;

To all their Teachers at North Central Mindanao College for their very warm
welcome during the conduct of the study;

To their parents, words cannot express how much they mean to them; to their
loved ones for being always there to serve and understand the educational and financial
needs:

To their brothers and sisters for their constant pieces of advice and moral
support;

To all those in one - way or the other who extended their wholehearted
supports and encouragement for the completion of this study;

And finally, to GOD for the peace, joy, and glory showered upon them. To all
of you, thank you so much!

LUMASAG, AMPALO, MAGALLANES , and GAMAO

THE RESEARCHERS

iii
 ABSTRACT

Title: THE IMPACT OF SOCIAL MEDIA AS NEW MARKET FOR ONLINE

SELLER IN MARANDING, LALA, LANAO DEL NORTE

Number of Pages - 32
Researchers - Chris Bethany Gamao
- Jade Anthony O. Magallanes
- Joy Antonette S. Lumasag
- Jeremie B. Ampalo
School - North Central Mindanao College
Maranding, Lala, Lanao del Norte
Degree - Bachelor of Science in Business Administration
Major in Marketing Management
Year Completed - 2024
Keyword - The Impact of social media as new market for online
seller in
Maranding, lala Lanao del norte.

In the modern era, internet can be classified into primary needs. Internet is not only u
sed by the businessman, but with the help of sophisticated technology, the primary school’s s
tudent was already able to access the internet by using computers and smartphones. It can als
o be seen as a business opportunity and the media to promote their products by using social
media. Social media is an online media, with its users could easily participate, share, and cre
ate content including blogs, social networking, wikis, forums and a virtual world. With millio
ns of users’ active on platforms like Facebook, Instagram, Twitter, and LinkedIn, your busine
ss can tap into an extensive pool of potential customers. By consistently sharing valuable con
tent, interacting with your audience, and utilizing relevant hashtags, you can not only increas
e your brand visibility but also attract potential customers who may have otherwise overlook
ed your business. The researcher will utilize the descriptive research design to determine the
Impact of social media as new market for online seller.

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 This study was conducted in Barangay Maranding, Lala, Lanao del Norte. In this stud
y, the researchers conducted the survey in Maranding Lala, Lanao del Norte. Respondents wi
ll be selected through non-random convenient sampling among 20 online sellers of the differ
ent stores. The results show that there is a significant relationship between the determinants o
f customer satisfaction and seller satisfaction on online market. Furthermore, the researchers
recommend that. The researcher recommends that the seller develop strategic plan to improv
e the product and service based on the customers’ feedback such adding new features to keep
the customer satisfaction high.

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 TABLE OF CONTENTS

TITLE PAGE
APPROVAL SHEET i
DEDICATION ii
ACKNOWLEDGEMENT iii
ABSTRACT iv
TABLE OF CONTENT v
LIST OF TABLES ix
LIST OF FIGURES x

CHAPTER 1
THE PROBLEM AND ITS SCOPE

Introduction 1
Statement of the Problem 2
Theoretical Framework 4
Conceptual Framework 5
Significance of the Study 6
Scope and Limitations 7
Definition of Terms 7

CHAPTER 2 8
REVIEW OF RELATED LITERATURE AND STUDIES 8

Related Literature 8
Ease of Access 9
User Friendly Interfaces 9
Secure Payment Gateways 10
Advertisement 11
Sales Revenue 12
Customer Feedback 13
Customer Awareness 14

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 Competition 15
Supplier 16
Review of Related Study 17

CHAPTER 3 18
RESEARCH METHODOLOGY 18

Research Design 18
Research Environment 19
Respondents and Sampling Procedures 21
Research Instruments and Its Validity 21
Data Gathering Procedures 22
Statistical Treatment 24

CHAPTER 4 25
PRESENTATION, ANALYSES, AND INTERPRETATION OF DATA 25

DEMOGRAPHIC PROFILE OF THE RESPONDENTS 25

Age 25
Gender 26
Civil Status 26
Religion 26
No. Of Years in Selling 27
Capitalization 27

FACTORS OF SOCIAL MEDIA 29

Ease of Access 29
User friendly Interfaces 29
Secure Payment Gateways 29
Advertisement 30

IMPACT OF SOCIAL MEDIA 30

Sales Revenue 31
Customer Feedback 31
Customer Awareness 32
Competition 32
Supplier 33

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CHAPTER 5 34
SUMMARY, CONCLUSION AND RECOMMENDATIONS 34

REFERENCES 35
APPENDICES 38
Appendix A. Survey Questionnaire 39
Appendix B. Transmittal Letter 44

CURRICULUM VITAE 47

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 LIST OF TABLES

DEMOGRAPHIC PROFILE OF THE RESPONDENTS

Table 1. Age of the Respondents 25
Table 2. Gender of the Respondents 26
Table 3. Civil Status of the Respondents 26
Table 4. Religion of the Respondents 26
Table 5. No. of Years in Selling 27
Table 6. Capitalization 27
FACTORS FOR SOCIAL MEDIA AS NEW MARKET FOR ONLINE SELLER
Table 7. Ease of Access 28
Table 8. User Friendly Interfaces 29
Table 9. Secure Payment Gateways 29
Table 10. Advertisement 30
THE IMPACT OF SOCIAL MEDIA AS NEW MARKET FOR ONLINE SELLER
Table 11. Sales Revenue 31
Table 12. Customer feedback 31
Table 13. Customer awareness 32
Table 14. Competition 32
Table 15. Supplier 33

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 LISTS OF FIGURES

Figure A. The Schematic Diagram 5

Figure B. Research Locale 20
Figure C. The Flowchart for Data Gathering Procedures 23