A

PROJECT REPORT

ON

“TO STUDY THE MARKET POTENTIAL OFPREPAID RECHARGE &

SIMCARD”
AT

“RELIANCE JIO INFOCOMM PVT.LTD.KOPARGAON”

SUBMITTED TO

"SAVITRIBAI PHULE PUNE UNIVERSITY"

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE
DEGREE OF MASTER OF BUSINESS ADMINISTRATION
(MBA)

SUBMITTED BY

"SATHE RAHUL BALU"

UNDER THE GUIDANCE OF

PROF. S. K. NIMBALKAR

AMRUTVAHINI INSTITUTE OF M.B.A. SANGAMNER

(2014-2016)

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 CERTIFICATE

This is to certify that project entitle“TO STUDY THE MARKET POTENTIAL OF

PREPAID RECHARGE & SIMCARD ATRELIANCE JIO INFOCOMM LTD” In
Kopargaon.Submitted in partial of the requirement of Master`s Degree in Business
Administration University of Pune, and embodies the bonafide work carried out of Mr.Sathe

Rahul Balu.
We find the work complete, comprehensive and of significantly high standard to warrant its
presentation for the purpose of MBA examination.
This is his original project work carried out under the guidance and supervision of project guide.

Project Guide Director

Prof. S.K.NIMBALKAR Dr. S. K. ZAWARE

Examiner
(SAVITRIBAI PHULE PUNE UNIVERSITY)

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 DECLARATION

I Mr. SATHE RAHUL BALUhereby declare that this project is the record of
authentic work carried out by me during the academic year 2014–2016.And has not
been submitted to University of Pune or Institute towards the award of any degree.

Signature

(SATHE RAHUL BALU)

Date:

Place:

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 AC-KNOWLEDGEMENT

I am really grateful to MR. SURESH PAWAR (RELIANCE JIO CENTRE

MANAGER KOPARGAON) for all the guidance, support rendered by them during my Project
work, without which it would have been impossible for me to complete this report.
All the concerned members of “RELIANCE JIO INFOCOMM LTD.” Who had given all the
required support and the information during this project I am obliged for the helping hands & a
congenial environment.
I would like to thank them for the reason that made this project report very exciting and
enjoyable. They made me familiar not only with the Human Resource Management but also with
the other department also.
Thank To Director Sir of AIMBA, with deep sense of gratitude, I would like to thank my
project guide Prof.S.K.Nimbalkar.I am also thankful to Director of Institute
Dr.S.K.Zawareand all faculty members for enabling me to undertake this Project.

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 INDEX

SR.N0. CONTENTS Page No.

01 INTRODUCTION 6

02 INDUSTRY PROFILE 9

03 COMPANY PROFILE 13

04 PRODUCT PROFILE 18

05 THEORETICAL BACKGROUND 23

06 RESEARCH METHODOLOGY 26

07 DATA ANALYSIS & INTERPRETATION 31

08 FINDINGS 50

09 CONCLUSIONS 52

10 SUGGESTIONS 54

11 ANNEXURE 56

12 BIBLOGRAPHY 60

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CHAPTER NO:-1

INTRODUCTION:-

INTRODUCTION :-

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 Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited
(RIL), India’s largest private sector company, is the first telecom operator to hold pan India
Unified License. This license authorises RJIL to provide all telecommunication services except
Global Mobile Personal Communication by Satellite Service.
RJIL holds spectrum in1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable
of offering fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services
using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.

RJIL is setting up a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity, rich communication services
and various digital services on pan India basis in key domains such as education, healthcare,
security, financial services, government citizen interfaces and entertainment. RJIL aims to
provide anytime, anywhere access to innovative and empowering digital content, applications
and services, thereby propelling India into global leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data, the 4G
network will provide voice services from / to non-RJIL networks.

Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to Europe,
Africa and to the Far East Asia through interconnections with other existing and newly built
cable systems landing in India, the Middle East and Far East Asia.

RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”) in
Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre
connectivity, setup its internet point of presence, offer internet transit and peering services as
well as data and voice roaming services in Singapore.

RJIL has finalised key agreements with its technology partners, service providers, infrastructure
providers, application partners, device manufacturers and other strategic partners for the project.

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These strategic partners have committed significant resources, knowhow and global talent to
support planning, deployment and testing activities currently underway.

Reliance Jio has:

 An agreement with Ascend Telecom for their more than 4,500 towers across India. (June
2014)
 An agreement with Tower Vision for their 8,400 towers across India. (May 2014)
 An agreement with ATC India for their 11,000 towers across India. (April 2014)
 An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)
 Agreement with Bharti Airtel for a comprehensive telecom infrastructure sharing agreement
to share infrastructure created by both parties to avoid duplication of infrastructure wherever
possible. (December 2013)
 A key agreement for international data connectivity with Bharti to utilise dedicated fiber pair
of Bharti’s i2i submarine cable that connects India and Singapore. (April 2013)
 Agreements with Reliance Communications Limited for sharing of RCOM’s extensive inter-
city and intra-city optic fiber infrastructure of nearly 1,20,000 fiber-pair kilometers of optic
fiber and 500,000 fiber pair kilometers respectively (April 2013 / April 2014) ,and 45,000
towers (June 2013).

From less than 700 professionals a year back, the RJIL Jio team has grown rapidly to a national
footprint of over 10,000 professionals today.

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 CHAPTER NO:-2
INDUSTRY PROFILE:-

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 INDUSTRY PROFILE :-

INTRODUCTION:-
The Reliance Group, founded by Dhirubhai.H.Ambani is India's largest private sector
enterprise, with businesses in the energy and materials value chain. The flagship company,
Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector
company in India.
Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader
in the materials and energy value chain businesses. It was in 1957 when he returned to India after
a stint with A.Besse& Co., Aden he started yarn trading business from a small 500 sq.ft. office in
Masjid Bunder, Mumbai.he set up his brand new mill in Naroda, Gujarat. In 1996 Reliance went
on to become the biggest textile brand ?Only Vimal?. In 1977 the Reliance Textile Industries
came with an IPO which was oversubscribed seven times
COMPITITORS ANALYSIS:-
AIRTEL:-
Bharti Airtel Limited is a leading global telecommunications company with operations in
20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks
amongst the top 4 mobile service providers globally in terms of subscribers. In India, the
company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed
line services, high speed DSL broadband, IPTV, DTH, enterprise services including national &
international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G
wireless services and mobile commerce. Bharti Airtel had nearly 287 million customers across
its operations at the end of Dec 2013
Bharti Airtel Limited is an Indian multinational telecommunications services company
headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and
the Channel Islands. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line
broadband and voice services depending upon the country of operation. It is thelargest cellular
service provider in India, with 228.25 million subscribers as of April 2015. Airtel is the largest
mobile operator in South Asia and the third largest in the world with a 303 million

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subscriberbase. Airtel was named India's second most valuable brand in the first ever Brands
ranking by Millard Brown and WPP plc.

IDEA:-
Idea Cellular, commonly referred to as Idea, is an Indian mobile network operator based
in Mumbai, India. Idea is a pan-India integrated GSM operator offering 2G and 3G mobile
services. Idea is India’s third largest mobile operator by subscriber base. Idea has a market share
of 16.36% with 159.20 million subscribers as of April 2015.
During its inception in 1995, Aditya Birla Group, Tata Group and AT&T Wireless each held
one-third equity in the company. Following AT&T Wireless' merger with Cingular Wireless in
2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought by the remaining
two stakeholders equally. Tata forayed into the cellular market with its own subsidiary, Tata
Indicom, a CDMA-based mobile provider and in April 2006, Aditya Birla Group announced the
acquisition of the 48.18% stake held by Tata Group at INR 40.51 a share amounting to INR
44.06 billion with 15% of the stake acquired by Aditya Birla Nuvo and the remaining by Birla
TMT holdings Private Ltd. both AV Birla family owned companies. Malaysia
based Axapta bought a 19.96% stake in the company in 2009.
VODAFONE:-
Vodafone Group is a British multinational telecommunications company headquartered
in London and with its registered office in Newbury, Berkshire. It is the world's 2nd-largest
mobile telecommunications company measured by both subscribers and 2013 revenues
(behind China Mobile), and had 434 million subscribers as of 31 March 2014.
Vodafone owns and operates networks in 21 countries and has partner networks in over 40
additional countries.ItsVodafone Global Enterprise division provides telecommunications and IT
services to corporate clients in over 65 countries.
Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE
100 Index. It had amarket capitalisation of approximately £89.1 billion as of 6 July 2012, the

third-largest of any company listed on the LondonSTOCK EXCHANGE. It has a

secondary listing on NASDAQ

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The evolution of 'Vodafone' started in 1982 with the establishment of the 'Racal Strategic Radio
Ltd' subsidiary ofRacal Electronics plc – UK's largest maker of military radio technology, which
formed a joint venture with Million called 'Racal', which evolved into the present day Vodafone.

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CHAPTER NO:-3

COMPANY
PROFILE :-

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 COMPANY PROFILE:-

INTRODUCTION:-
Reliance Jio
The Reliance Group, founded by Dhirubhai.H.Ambani is India's largest private
sector enterprise, with businesses in the energy and materials value chain. The flagship company,
Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector
company in India.
Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader
in the materials and energy value chain businesses. It was in 1957 when he returned to India after
a stint with A.Besse& Co., Aden he started yarn trading business from a small 500 sq.ft. office in
Masjid Bunder, Mumbai.he set up his brand new mill in Naroda, Gujarat. In 1996 Reliance went
on to become the biggest textile brand ?Only Vimal?. In 1977 the Reliance Textile Industries
came with an IPO which was oversubscribed seven times.
Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre
producer in the world and among the top five to ten producers in the world in major
petrochemical products.
Starting as a small textile company, Reliance has in its journey crossed several milestones to
become a Fortune 500 company in less than 3 decades.
Reliance Industries Limited operates world–class manufacturing facilities across the country at
Allahabad, Barabanki, Dahej, Dhenkanal, Hazira, Hoshiarpur, Jamnagar, Kurkumbh, Nagothane,
Nagpur, Naroda, Patalganga, Silvassa and Vadodara.
.
Our motto “Growth is Life” apply captures the ever-evolving spirit of Reliance. Our
activities span hydrocarbon exploration and production, petroleum refining and marketing,
petrochemicals, retail and telecommunications. In each of these areas, we are committed to
innovation-led, exponential growth. Our vision has pushed us to achieve global leadership in
many of our businesses – including our position as the largest polyester yarn and fibre producer
in the world. Reliance Industries Limited is a Fortune 500 company and the largest private sector
corporation in India.

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As Reliance sets sights on even more ambitious goals, we remain inspired and guided by the
story and philosophy of our founder chairman Dhirubhai Ambani. Hailing from modest means,
he followed his dream to create India's largest company. Reliance as an organisation has adopted
this ethos of converting adversity into opportunity and making the impossible possible by
challenging conventional wisdom.
Our ultimate aim has always been – and will always be – to touch the lives of people in a
positive way.
Reliance entered the Exploration and Production (E&P) business by becoming a 30% partner in
an unincorporated joint venture with British Gas and ONGC in the Panna Mukta and Mid and
South Tapti blocks. Besides Panna Mukta and Tapti (PMT) blocks, our domestic portfolio
comprises of five conventional oil and gas blocks in Krishna Godavari, Mahanadi, Cauvery
Palar, Gujarat Saurashtra & Cambay Basin and two Coal Bed Methane (CBM) blocks in
Sohagpur East and West in Madhya Pradesh.
On the international front, Reliance has three conventional blocks – two in Yemen and one in
Peru. In 2010, Reliance entered into three Joint Ventures in the Marcellus and Eagle Ford plays
in the fast-growing US shale gas industry. Additionally, Reliance has a midstream joint venture
with Pioneer Natural Resources to service the gathering and transportation needs of the upstream
joint venture.Oil and gas is currently being produced from our PMT blocks and KG D6 blocks in
India and shale gas JVs in the US.

Reliance Jio promises to shape the future of India by providing end-to-end digital
solutions for businesses, institutions and households and seamlessly bridging the rural-urban
divide.
Home to the world’s second largest population of 1.2 billion, India is a young nation with 63%
of its population under the age of 35 years. It has a fast growing digital audience with 800
million mobile connections and over 200 million internet users. Reliance thoroughly believes in
India’s potential to lead the world with its capabilities in innovation. Towards that end, Reliance
envisages creation of a digital revolution in India.
Reliance Jio aims to enable this transformation by creating not just a cutting-edge voice and
broadband network, but also a powerful ecosystem on which a range of rich digital services will
be enabled – a unique green-field opportunity.

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The three-pronged focus on broadband networks, affordable smart phones and the availability of
rich content and applications has enabled Jio to create an integrated business strategy from the
very beginning, and today, Jio is capable of offering a unique combination of telecom, high
speed data, digital commerce, media and payment services.
A Vision That Touches All
Reliance’s vision for India is that broadband and digital services will no longer be a
luxury item. Rather, Reliance envisions an India where these are basic necessities to be
consumed in abundance by consumers and small businesses alike, as much in far-flung villages
as in our largest cities. The initiatives are truly aligned with the Government of India's ‘Digital
India’ vision for our nation.
Affordable Devices: Jio has worked with all the leading device manufacturers of the world to
ensure availability of 4G LTE smartphones across all price points – from ultra-premium models
on one hand, to entry level models on the other.
Digital Currency: Jio envisions a new India which will use digital currency instead of paper
money for a more secure and convenient way to transact. Jio Money, Jio’s digital currency and
digital payments business, will play a crucial role in this by offering a platform for ubiquitous,
affordable and secure digital payments.
Jio Drive: Micro and small businesses will soon have access to cutting-edge cloud storage
technologies which were once affordable to big companies only, giving them a new edge to
compete on a global landscape. Jio Drive is an application that brings powerful cloud capabilities
to every smartphone. Using Jio Drive, anyone can store, sync and share any content between
their own devices and also with their friends.
Digital Education: Teachers and students from far flung areas can connect with each other,
crowd-source knowledge and adapt new age learning techniques and thus lift the level of
education to a completely different plane.
Digital Healthcare: Expert medical advice would be available anytime, anywhere - with
medical practitioners able to grow their practice without constraint, and provide quality of life to
the crores that make up our country.
Digital Entertainment and social connectivity: Jio Chat is a powerful communication
application that integrates chat, voice, video calling, conferencing, file sharing, photo sharing
and much more. Jio Play enables users to watch HD TV anytime, anywhere on any device, from

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hundreds of channels, across categories and languages. Jio Beats is a premier digital music
streaming service that gives instant access to millions of songs and curated playlists. Jio Mags
and Jio News provide access to the most popular collection of magazines and news from leading
publishing houses across multiple languages.
Digital Entrepreneurship: Jio is building is a powerful platform on which a range of rich
digital products and services can be enabled - digital currency, digital commerce, digital
education, digital healthcare, e-governance, Smart Cities, M2M and the Internet of Things. It
does not matter whether these services are created by Jio itself, its ecosystem partners or anyone
globally. Reliance is committed to the principles of Net Neutrality.
Laying the Foundation for the Future
Reliance Jio is creating the most extensive and future-proof network in India, and
perhaps, in the world. It will provide next generation legacy-free digital services over an end-to-
end all-IP network, which can be seamlessly upgraded even to 5G and beyond. In addition to the
existing pan India 2300 MHz spectrum and 1800 MHz in 14 circles, Jio invested over Rs 10,000
crore during this year's auction to acquire 800 MHz spectrum in 10 circles and 1800 MHz
spectrum in 6 circles. This brings the cumulative investment in spectrum assets to nearly Rs
34,000 crores. Jio now has the largest footprint of liberalized spectrum in the country, acquired
in an extremely cost effective manner.
Reliance Jio has laid more than 2.5 lakh kilometres of fibre-optic cables, covering 18,000 cities
and over one lakh villages, with the aim of covering 100% of the nation’s population by 2018. It
has an initial end-to-end capacity to serve in excess of 100 million wireless broadband and 20
million Fibre-to-Home customers. Reliance Jio has also built nearly half-a-million square feet of
cloud data centres and a multi-Terabit capacity international network.
The infrastructure is being built in partnership with some of the world’s most technologically
advanced companies. Financial year 2016-17 will be the first full year of commercial operations.

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 CHAPTER NO:-4

PRODUCT PROFILE

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 PRODUCT PROFILE :-

SIMCARD:-

It has been four years since Reliance Jio first got its 4G LTE license, but there are still
some discrepancies regarding when the company will launch its services in India. In the
meantime however the first few details have started surfacing online, including the broadband
plans as well as an alleged photo of a SIM card.Ahead of the launch, the Reliance Jio LTE SIM
Card and Tariff Plans have been leaked. TelecomTalk has revealed the broadband plans for Jio,
while the LTE SIM card has been revealed by Akshay Gaonkar, Idea Cellular’s National Head –
Prepaid Acquisition (Former Product Manager– Postpaid at Reliance Communications) on his
twitter page.Reliance Communications got LTE license in 2010, around four years ago, but the
Reliance LTE services have not yet been launched in India. Reliance Jio broadband tariff plans
were introduced on Reliance Jio preview portal which were spotted by TelecomTalk. These
plans come at ultra-affordable prices.

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The JIO Internet WIFI & MIFI Device:-

FIP Alpha with one month validity and recharge value of Re 1. It will provide Fibre to
FTTH connection with 100 Mbps speed. It has a 100 GB usage quota .
FIP Alpha with Wi-Fi and Jio Drive.This plan is available at Rs. 4. Its is the same plan as FIP
Alpha which provides Fibre to the FTTH connection with 100 Mbps speed and 100 GB usage
quota. In addition to this, it features 100 GB cloud storage and Wi-Fi Hotspot device.
Jio WiFi Start-up Plan comes at price tag of Rs. 51 which offers 1GB of data through Wi-Fi.
Volte Basic is a free plan which provides unlimited voice. It can be clubbed with 1,099 plan
which offers sports channel pack of 50 Channels.
Jio Mobility Bundle (NTMore) plan will be available at a price of Rs. 3,010 which comes
with Jio MiFi device with LTE, Wi-Fi, digital and media services. An additional 10GB of data
can be received with Rs. 500 plan.
Jio MiFi Product (NTMore) available at Rs. 2,610 provides internet connectivity to five devices
simultaneously. It can be clubbed with Jio MiFi Start-up Plan worth Rs. 100 which will offer 1
GB data and digital services.
The timeline for launch of Reilance Jio LTE service has not been officially announced but we
expect it to be launched soon. Stay tuned for more updates.

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SMART PHONES:-

Mukesh Ambani will re-enter the telecom business with a Rs. 4,000 4G smartphone by
December, offering voice and data services for as low as Rs. 300-Rs 500 per month.
Reliance Jio Infocomm, which will commercially launch 4G services by December, has the
largest footprint of liberalised spectrum in the country, acquired at a cost of Rs. 34,000 crore.
Speaking at annual shareholders meeting of Reliance Industries (RIL), Ambani said ensuring
availability of affordable 4G smartphones has been one of the topmost priorities for Jio.
"The combination of Jio's strong initiatives and a supportive global environment, gives me the
confidence that we will see 4G LTE smartphones in India at prices below Rs. 4,000 by December
of this year," Ambani said.
Jio plans to offer telecom, high speed data, digital commerce, media and payment services for
about Rs. 300 to Rs. 500 per month.
"In our digital business, our plan is to provide the same power of computing, communication and
information to every individual, whether in towns or rural areas, that the US President had ten to
fifteen years ago. All this at about Rs. 300 to Rs. 500 per month," the Chairman of RIL said.
He said Jio is now present in all of the 29 states with a direct physical presence in nearly 18,000
cities and towns whereas wireless footprint covers over one lakh villages.

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"We are expanding this footprint to cover nearly 80 percent of India's population by the end of
this year. Our roadmap is to have 100 percent national coverage within the next three years," he
said.
Ambani said Jio is well-positioned to emerge as a global tier-1 telecom operator but it is much
more than just telecom services.
"We followed an integrated business strategy from the very beginning, and today, Jio is capable
of offering a unique combination of telecom, high speed data, digital commerce, media and
payment services," he added.
The firm in April launched its first mobile application, 'Jio Chat' that integrates chat, voice, video
calling, conferencing, file sharing, photo sharing among others.

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 CHAPTER NO:-5

THEORETICAL BACKGROUND:-

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 THEORETICAL BACKGROUND
MARKET POTENTIAL:-

The market forecast shows expected market demand. Not maximum market demand.
For the latter , we have to visualize the level of market demand resulting from a very high level
of industry marketing expenditure .where further increase in marketing effort would have little
effect in stimulating further demand. Market potential is the limit approached by market
demand as industry marketing expenditures approach infinity for a given marketing environment.

The phrase for a given market environment is crucial consider the market potential for
automobile in a period of recession versus a period of prosperity. The market potential is higher
during prosperity .the market potential is higher during prosperity. The dependence of market
potential on the environment. Market analysts distinguish between the potential of market
demand. Function and movement analog it. Companies can’t do anything about the position of
the market demand function. This is determined by the marketing environment. However
companies influence their particular location on the function when they decide how much to
spend on marketing.

COMPANY DEMAND:-

Company demand is the company’s estimated share of market demand at alternative levels of
company marketing effort in a given time period. The company’s share of market demand
depends on how its products, services, prices communication and so on are perceived relative to
file competitors. If other things were equal, the company’s market share would depend on me
size and effectiveness of its markets expenditures relative to competitors. Marketing model
builders have developed sales response function to measure how its marketing expenditure level
affects companies’ sales. Marketing mix and marketing effectiveness.

Once marketers have estimated company demand their next task is to choose a level of
marketing effort. The chosen level will produce and expected level of sales.

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COMPANY SALES POTENTIAL:-

Company Sales potential is the sales limit approached by company demand as company
marketing effort increases relative to that off competitors. The absolute limit of company
demand is, of course the market potential. The two would be equal if the company got 100% of
the market. In most cases, company sales potential is less than the market potential, even when
company marketing expenditures increases considerably, relative to competitors. The reason is
that each competitor has a hard core of loyal buyers who are not very responsive to other
companies’ efforts to woo them.

ESTIMATE CURRENT DEMAND:-

To examine practical methods for estimating current market demand .Marketing
executives wants to estimate total market potential, area market potential, and total industry sales
and market Potential.

AREA MARKET POTENTIAL:-

Company’s face the problems selecting the best territories and allocating there
marketing budget optimally among this territories. Therefore, they need to estimate the market
potential of different cities, state and nations.

Two major methods of assessing area market potential is available:

1) The market build up method, which is used the primarily by business marketers.

2) The multiple factor index method which is primarily used by consumer marketers.

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 CHAPTER NO:-7
RESEARCH
METHODOLOGY:-

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 Research Methodology :-

I) INTRODUCTION:-
Research is an art of scientific investigation through search of new facts in any branch of
knowledge. It is moment from unknown to known. The study of research methodology gives the
necessary training to gathering material required and also training in technique for the collection
of data appropriate to particular problem. It helps in the use of static, questionnaire and control
experimentation and in recording evidence sorting at out and interpreting. Research
Methodology play key role in project work. It consists of the series of action or step necessary
to effectively carry out research and the desired sequencing and these.
Research always starts with questions or a problem. Its purpose is to find answer to
question through the application of scientific method.

DEFINATION:-
“It is systematic and replicable process, which identifies defines problem within specified
boundaries. It employed well-designed method to collect the data and analyse the results.

OBJECTIVES OF PROJECT :-
The objectives of the project are as following:-
1. To study the Market Potential with reference toReliance JIO 4G in Kopargaon tehsil.
2. To understand the major competitor for Reliance JIO 4G in Kopargaon tehsil.
3. To study the various Factor affecting on Market Potential of Reliance JIO 4G.
4. To study the distribution network with reference toReliance JIO 4G in Kopargaon tehsil

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 A) DATA SOURCE:-
1) Primary Data:-
The data was from the retailers in the form of a structured questionnaire which becomes the part
of primary data This provided the information regarding the study of various companies,
monthly sales of various companies, reason for more sale of companies etc.Hence the collect
primary data from Qustionnaire & Observation.
2) Secondary Data:-
The secondary sources ofdata was company journals, product guides, company brochures
and variouswebsites available on Internetlikewww.reliancejioinfocomm.com.

B) TYPES OF RESERCH DESIGN:-

Descriptive Research:-
Researcher has adopted descriptive research design because, a descriptive research is
undertaken when researcher wants to know the characteristics of certain group such as
income, occupation etc.
C) SAMPLE DESIGN:-
It is way of selecting sample.
Sample Unit:-
Researcher had taken Retailers as a sampling inKopargaon Tehsil.
Sample Size:-
For the purpose of study researcher had taken 300Retailers in Kopargaon Tehsil.
Sampling Technique:-
The area under study was selected on the basis of the judgment and experience of my
project guide, hence (Non probability sampling) judgment sampling method was adopted
for selecting the area and sample.
Research instrument:-
Researcher has used questionnaire as a research instrument for collection of primary
data.
Sample area:-
Researcher has conducted the survey in Kopargaon.

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 I) SCOPE OF STUDY :-

This project is undertaken for checking the market strategy of Reliance JIO 4G in kopargaon
city. Also to study the effectiveness of marketing and sales promotion made by company is
useful or not in the market.
The reasons behind conducting this project are as follows :-
 To find out the customer’s and retailers behavior about product.
 To know the opinion of customers and retailers about the product.
 To find out the major competitors and their strategy.
 This project is important to the organization because this reflects the total picture about
the expectation of people from the product.

 Project is important to the company because it reflect market potential for Reliance jio
4G in kopargaon Tehsil.

 Company can able to know about various competitors and their business share and can
able to predict the future business from that respective region.

 It also suggests the new consumer for the business development.

 It helps the organization to manage consumer needs, wants & demand.
If the company considers the findings and practical activities carried out accordingly,
then it will definitely help the company to give consumer highly satisfaction.

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II) LIMITATION:-
Some distributors refused to co-operate with researcher.

As the methodology of data collection was main purpose the questionnaire and interview
of sample which was selected by researcher

Some people (sample) may not have revealed the true information and some time because
of the blabs, the findings may not be fully correct.

The number of distributers interacted were limited so the actual competition might differ
for the reported findings in the project.

Due to only 60 day is time and a limited resource constraints, the scope of the project was
limited.

The information has been presented after survey in Kopargaon city hence findings and
suggestion match or applied within geographically different market.

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 CHAPTER NO:-8
DATA ANALYSIS
&
INTERPRETATION:

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31
 1) Which types of your outlet category?

Particular No of Respondent Percentage

General Trade 281 93.67%

Modern Trade 04 1.33%

Brand Store 00 00%

Distributor 15 5%

Total 300 100%

281
300

250

200

Series1
150
Series2

100

50 15
93.67% 4 1.33% 0 0.00% 5.00%
0
General Trade Modern Trade Brand Store Distributor

Analysis :-
 Maximum outlet category is general trade.
 Lowest outlet category Brand store 0% in kopargaon tehsil.
Interpretation :-
 It observed that kopergaon market General trade has highest outlet.
 It observed that in kopargaon market 281General trade, 4 modern trade, brand store 0
&distributor outlets are 15.

2) Which Mobile Company Recharge& Simcard you prefer to keep in your store?

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 Particular No of Respondent Percentage

Idea 300 100%

Vodafone 300 100%

Airtel 300 100%

Aircel 250 83.33%

Other 250 83.33%

Total 300 100%

300 300 300

300
250 250
250

200

150 Series1
Series2
100

50
100% 100% 100% 83% 83%
0
Vodafone Airtel Aircel Other
Idea

Analysis :-
 Maximum retailers prefer to keep Vodafone,Idea,Airtel for sale in their shops.
 Vodafone stands at second choice of retailer.
Interpretation :-
 It shows that in today’s market Vodafone, Idea & Airtel has highest demand.
 Network, Offers & servises is affects a keep in recharge and simcard to store.

3) Which types of Simcard mostly prefer for Customer?

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33
 Options No. Of Respondents Percentage
Prepaid 180 60%
Postpaid 120 40%
Total 300 100%

0.600000000000
001

60%

50% 0.4

40%
Prepaid
30% Postpaid

20%

10%

0%
1

Analysis :-
 Most of people will be preferred by prepaid simcard.
 40% prefer for postpaid simcard.
Interpretation :-
 The kopargaon tehsil maximum people use for prepaid simcard & only120 people use is
postpaid simcard. Because income is limited.

4) What is the operator wise Recharge Sale of your store monthly?

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34
 Particulars Amount Percentage
Idea 45000 22.5%

Vodafone 40000 20%

Airtel 35000 17.5%

Uninor 30000 15%

Aircel 20000 10%

Other 30000 15%

Total 200000 100%

15%
23%
Idea
10% Vodafone
Airtel
Uninor
15% 20% Aircel
Other
18%

Analysis:-
 The highest operator wise recharge sale is Idea company.
 The lowest operator wise recharge sale is Aircel company.
Interpretation :-
 In the above chart it is cleared that Idea company recharge is highest sale.
 Vodafone company is 2nd no sale in recharge for kopargaon tehsil.
 Uninor company is 4th no sale in recharge for kopargaon thesil.
5) What is the Volume wise Simcard Sale of your store?

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 Particular No. of Simcards Percentage
Idea 90 14.28%
Vodafone 100 15.87%
Airtel 100 15.87%
Uninor 120 19.04%
Aircel 100 15.87%
Other 120 19.07%
Total 630 100%

19.07% 14.28%
Idea
Vodafone
15.87%
Airtel
Uninor
15.87%
Aircel
Other
Total
19.04% 15.87%

Analysis:-
 The highest operator wise simcard sale is uninor company.
 The lowest operator wise simcard sale is idea company.
Interpretation :-
 From the above analysis it is cleared that Uninor company simcard is highest sold in
kopergaon region .
 Airtel & Aircel company is 2nd no sale in Simcard for kopargaon tehsil.
 Vodafone company is 4th no sale in recharge for kopargaon thesil.

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 6) What is the Volume wise (Amount) Recharge Sale of your store?
Particular Amount Percentage
Idea 45000 22.5%

Vodafone 40000 20%

Airtel 35000 17.5%

Uninor 30000 15%

Aircel 20000 10%

Other 30000 15%

Total 200000 100%

15%
23%

10%
Idea
Vodafone
Airtel
15% 20%
Uninor
Aircel
18% Other

Analysis:-
 The highest operator wise recharge sale is Idea company.
 The lowest operator wise recharge sale is Aircel company.
Interpretation :-
 In the above chart it is cleared that Idea company recharge is highest sale.
 Vodafone company is 2nd no sale in recharge for kopargaon tehsil.
 Uninor company is 4th no sale in recharge for kopargaon thesil.

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7) According to you which parameter influences consumer most to buy this Mobile Recharge
& Simcard?

Particular No. of .Respondents Percentage

Network 100 33.33%
Data Plan Offers 90 30%
Customer Services Offers 60 20%
Full Talktime 40 13.33%
Others 10 3.67%
Total 300 100%

4%
13%
33%
Network
20%
Data Plan Offers
Customer Services Offers
30% Full Talktime
Others

Analysis :-
 Maximum recharge buying factor affects the network.
 Lowest recharge buying factor affects the full talktime.
Interpretation :-
 Most of retailers influenced due to network.
 In the above chart it is cleared that network is big factor affects by the mobile
recharge.and simcard buy the customers.
 Data plan offers is 30% affects the customers.

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 8) Which Recharge pack you mostly prefer?

Particular No. of Respondent Percentage

Mobile Pack 90 30%
Message Pack 30 10%
Night Pack 30 10%
Internet pack 120 40%
Other 30 10%
Total 300 100%

10%

30% Mobile Pack

30
90 Message Pack

Night Pack
120 Internet pack
40% 30
30 Other
10%

10%

Analysis :-
 Maximum Recharge pack prefer to customer in internet pack.
 Message pack is 10% prefer for customers.
Interpretation :-
 In the above chart it is cleared that internet pack is mostly preferred for customer in
Kopargaon.
 Talk time pack is 2nd no of prefer to customer.

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9) Which Mobile Company Recharge & Simcard people prefer most?

Particular No. of Respondents Percentage

Idea 100 33.33%
Vodafone 100 33.33%
Airtel 40 13.33%
Uninor 20 6.67%
Aircel 30 10%
Other 10 3.33%
Total 300 100%

3.33%
10.00%
6.67% 33.33%
Idea
13.33% Vodafone
Airtel
Uninor
33.33% Aircel
Other

Analysis :-
 Maximum Recharge&Simcard prefer to customer in idea & vodafone.
 Airtel company prefer to customers in 13.33%.
Interpretation :-
 In the above chart it is cleared that Idea & Vodafone is mostly preferred for customer in
Kopargaon.
 Aircel company prefer to customer inkopargaon area is 10%.

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40
10] Which type of maximum customers are visiting your shop to buy the Mobile Recharge &
Simcard?

Particular No. Of Respondents Percentage

Permanent Customers 100 33.33%
Local Customers 100 33.33%
Tourists 50 16.67%
Other 50 16.67%
Total 300 100%

16.67%
33.33%

16.67% Permanent Customers

Local Customers
Tourists
Other
33.33%

Analysis :-
 Maximum customers are permanent customers.
 Tourists customer is lowest customer.
Interpretation:-
 In the above chart it is cleared that permanent & local customers are visiting shop in
kopargaon market.
 Local customers are also visiting and buy the mobile recharge and simcard.

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41
11) Are you aware about the different new plans/services carried out by the company ?

Particular No. of Respondents’ Percentage

Yes 260 86.66%
No 40 13.34%
Total 300 100%

Yes 260 No 40

13.34%

86.66%

Analysis :-
 260 retailers are aware about plans in company.
 40 retailers are not aware about plan in company.
Interpretation :-
 In the above chart it is cleared that 86.66% Retailers is a aware to different offers &
services for provided company.

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42
12) Do you think various services & offers of Other Companies is effective in market?

Particular No. of Respondent Percentage

Yes 170 57%
No 130 43%
Total 300 100%

43%

57%
Yes
No

Analysis:-
 50% is other companies effective marketing in kopargaon tehsil.
 50% is not effective marketing in other companies in kopargaon tehsil.
Interpretation :-
 In the above chart it is cleared that 150 retailers opinion is effective marketing to
companies in Kopargaon tehsil.

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43
13) Your opinion about Services of Other Companies?
Particular No. Of Respondents Percentage
Very Good 60 20%
Good 70 23.33%
Average 100 33.34%
poor 70 23.33%
Total 300 100%

23.33% 20.00%

Very Good
23.33% Good
33.34% Average
poor

Analysis :-
 Maximum retailers opinion is Average to other companies servises.
 2nd no is70 retailers opinion for good.
Interpretation :-
 In the above chart it is cleared that 33.34% Average for companies services better in
kopargaon tehsil.

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44
14) Would you like to prefer for Reliance jio 4g?

Particular No. Of Respondents Percentage

Yes 220 73.33%
No 80 26.67%
Total 300 100%

26.67%

Yes
73.33% No

Analysis:-
 220 peoples prefer to Reliance jio 4g.
 Only 80 retailers are not prefer to Reliance jio 4g.
Interpretation :-
 In the above chart it is cleared that maximum people prefer to Reliance jio 4g in
kopargaon tehsil. He is a only few people not prefer to reliance jio 4g.

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15) What is your expected to price for internet recharge plan in 1GB data?

Particular No. Of Respondents Percentage

More Than 150 Rs 53 17.68%
less Than 150 Rs 71 23.66%
More Than 100 Rs 75 25%
Less Than 100 Rs 101 33.66%
Total 300 100%

17.68%
33.66%

More Than 150 Rs

23.66%
less Than 150 Rs
More Than 100 Rs
25.00% Less Than 100 Rs

Analysis:-
 Maximum 101 retailer expected rate is less than 100 rs data in 1gb.
 Minimum 53 retailers expected rate is more than 150 rs data in 1gb.
Interpretation :-
 In the above chart it is cleared that retailers expectations is a less than 100 rs available to
1 GB internet data. He is a main expectations to customer inn kopargaon tehsil.

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16) What is the total sales of telecom Industry services in kopargaon region?

Particular No. of potential Percentage

Idea 8121989 40.59%
Airtel 5992943 29.95%
Vodafone 4110019 20.54%
Reliance communication 816401 4.08%
Uninor 568279 2.86%
Aircel 396195 1.98%
Total 20005826 100%

No Of Total Sales
45.00%
40.00%
40.59%
35.00%
30.00%
29.95%
25.00%
20.00% Percentage
20.54%
15.00%
10.00%
5.00%
4.08% 2.86%
0.00% 1.98%

Analysis:-
 Maximum Total sales to Idea in kopargaon tehsil.
 Minimum Total sales toAircel in kopargaon tehsil.
Interpretation :-
 In the above chart it is cleared that maximum Total sales is idea in kopargaon.
 The Vodafone company 3rd no in Total sales to kopargaon.
 29.95% is Total sales in Airtel company.

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17) What is the existing market potential of telecom services in kopergaon region?

Particular No. of potential Percentage

Idea 40.59 40.59%
Airtel 29.95 29.95%
Vodafone 20.54 20.54%
Reliance communication 4.08 4.08%
Uninor 2.85 2.85%
Aircel 1.98 1.98%
Total 100 100%

Market Potential
45.00% 40.59%
40.00%
35.00%
29.95%
30.00%
25.00% 20.54% Percentage
20.00%
15.00%
10.00%
4.08% 2.85%
5.00% 1.98%
0.00%
Idea Airtel Vodafone Reliance Uninor Aircel
comm

Analysis:-
 Maximum market potential to Idea in kopargaon tehsil.
 Minimum market potential toAircel in kopargaon tehsil.
Interpretation :-
 In the above chart it is cleared that maximum market potential is idea in kopargaon.
 The Vodafone company 3rd no in market potential to kopargaon.
 29.95% is market potential in Airtel company.

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 Estimating Market Potential

MP = Market Potential
N = No of possible Retailers
P = Average selling price (1 GB)
Q = Average annual consumption (60 GB Monthly)

Formula:-
MP = N*P*Q
220*60*60 = 792000 Monthly
792000*12 = 9504000
MP = 9504000 Yearly Market Potential

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 CHAPTER NO:-9

FINDINGS:-

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50
 FINDINGS

 Maximum outlet category is General Trade in KopargaonTehsil.

 Maximum retailers prefer to keep Vodafone, Idea, Airtel, Aircel & other for sale in their
shops.
 60% people preferred by the prepaid service.
 The highest prepaid recharge sale in idea company to 45000 Rs in per month.
 The highest Simcard sale in Uninor company to 110 sim in per month.
 The Idea & Vodafone Company Prepaid Recharge & Simcard people prefer most.
 Maximum retailers said that most of the consumers prefer for those company provided
best offers in customer. They have only choose for his Prepaid company Simcard &
Recharge.
 The local & permanent customer are also visiting retail shops to buy the Prepaid
Recharge & Simcard.
 In the urban & rural area of kopargaon Tehsil, services and offers of Simcard & Recharge
is the major parameter which influence the consumer to buy that Simcard & Recharge.
 This shows that the generally people prefers to Internet Pack, Message pack of Idea,
Vodafone, Airtel & Other Companies.
 Maximum no. of retailers are not satisfied by the Prepaid services & offers of
Competitors.
 73.33% Retailer preferred by the Reliance JIO 4g.
 Most of the retailers are Fully Supported in pre launching survey of Reliance JIO 4g.
 Maximum retailers are sale in 6000-7000 Rs per day.

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51
 CHAPTER NO:-10

CONCLUSION

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52
 CONCLUSION

 Various companies are available in the communication market. The Reliance jio
Company having good potential in the Kopargaon market. Because no one any
competitors for Reliance jio 4g in Kopargaon Tehsil.

 The Telecommunication marketVodafone, Idea, Airtel, are the competitors which are
having good sales in Kopargaon Tehsil.

 The various main competitors in 4g are Airtel, Idea, Vodafone which are having good
network and also having good offers & services provided in Distributor & Retailer.

 Most of the customers of Reliance jio 4g are not aware of kopargaon market. He is totally
thinking is different about Reliance jio 4G.

 Most of the customers are taking buying decision on the Prepaid Recharge & Simcard is
provided best offers& services in company.

 The Kopargaon market is strong network for Idea. The major competitor to Reliance jio
4g is Airtelspecially in kopargaon tehsil.

Hence it is observed that there is great potential in Kopergaon tehsil for Reliance
JIO-4G but it is also required to focus on emerging competitors for the company such as
Airtel, Idea and many more. Promotional campaigning in rural areas can play an
important role for enhancing market share of Reliance Jio-4G.

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 CHAPTER NO:-

11 SUGGETION

SUGGESTIONS

1] Regarding product strategy’s:-

 There is need to concentrate upon attractive offers & services provided to retailers like
other competitor.
 Reliance Jio should provide information about Products and services to Retailers.

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2] Regarding Pricing strategy:-
 Attractive Margins should be given to the Distributor.
 Various offers and services facilities should be given to retailers on purchase bulk
quantities.
 Special scheme should be given to customer so that sales can be enhance.
3] Regarding distribution strategy:-
 Fulfill the complete demand of Distributor as per his advance booking.
 Reliance Jio should create own distribution department & network.
 Reliance Jio should be more focus on appointing new & strong Distributor.
 More focus on maintain good relationship in between Distributor& retailer.
 There should be a distribution of Recharge &Simcard through for Retailers who purchase
on large scale.
 Distributor should be appointed in rural area.
 E-Distribution should be introduced.
4] Regarding promotional & advertising strategy:-
 Advertisement should be flash on television, Radio in regional Language.
 Focus on displaying hoardings & wall painting in target area.
 Advertisement should be given in newspaper & magazine.
 Promotional activities like sponsoring events should be taken into consideration.
5] Regarding target market:-
 Company should target city area by regular visit & follow ups are possible.
 Company should provide special offers by targeting rural & urban customers.
 New areas which are not fully covered by company should be targeted.

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 CHAPTER NO:-12

ANNEXURE

ANNEXURE :-
Questionnaire for Retailer:-

Shop Name :-
Owner’s name :-

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56
Address :-
Contact Number :-

1) Which types of your outlet category?

General Trade Modern Trade

Brand Store Distributor

2) Which Mobile Company Recharge you prefer to keep in your store?

Idea Vodafone Airtel

Uninor AircelOther

3) Which types of Simcard mostly prefer for Customer?

Prepaid Postpaid

4) What is the operator wise Recharge Sale of your store?

Idea Vodafone Airtel

Uninor AircelOther
5) What is the Volume wise Simcard Sale of your store?

Idea Vodafone Airtel

Uninor AircelOther

6) What is the Volume wise Recharge Sale of your store?

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57
Idea Vodafone Airtel

Uninor AircelOther

7) According to you which parameter influences consumer most to buy this Mobile Recharge&
Simcard?

Network Data Plan offers

Customer Services Full Talktime Others

8) Which Recharge pack you mostly prefer?

Mobile Pack Message Pack

Night pack Internet pack Others

9) Which Mobile Company Recharge& Simcard people prefer most?

Idea Vodafone Airtel

Uninor Aircel Other

10] Which type of maximum customers are visiting your shop to buy the Mobile Recharge&
Simcard?

Permanent Customer Local Customers

Tourists Others

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58
11) Are you aware about the different new plans/services carried out by the company ?

Yes No

12) Do you think various services & offers of Other Companiesis effective in market?

Yes No

13) Your opinion about Services of Other Companies?

Very Good Good Average Poor

14) Would you like to prefer for Reliance JIO 4g?

Yes No

15) What is your expected to price for internet recharge plan in 1GB data?

More than 150 Rs Less than 150 Rs

More than 100 Rs Less than 100 Rs

16) How many the market potential of Reliance JIO in Kopargaon tehsil?

Idea Vodafone Airtel

Reliance comm.Uninor Aircel

17) Complaints about the product, if any…

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18) Suggestions about the product, if any…

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60
s

BIBLIOGRAPHY
Books reference:-
1) MARKETING MANAGEMENT: - Philip Kotare, and Kevin Keller Millennium edition &
12th edition Prentice Hall of India, Pvt. Ltd.

2) RESEARCH METHODOLOGY:-C.R. Kothari, 2ND Edition, and Wish Prakashan.

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61
3) “RESEARCH METHODOLOGY” G.C. Beri 3 rd edition, Tata McGraw-Hill Publishing
Company limited

Web references:-
1) www.google.com
2) www.reliancejioinfocomm.com

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