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The document outlines a motivational framework and theoretical perspectives on motivation, focusing on key elements such as intensity, direction, and persistence. It includes a case study of Larsen and Toubro (L&T), detailing its background, work culture, and steps taken to enhance employee motivation and performance. The conclusion highlights L&T's commitment to employee growth, a strong corporate culture, and recognition as one of India's best-managed companies.

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0% found this document useful (0 votes)
10 views11 pages

Ob

The document outlines a motivational framework and theoretical perspectives on motivation, focusing on key elements such as intensity, direction, and persistence. It includes a case study of Larsen and Toubro (L&T), detailing its background, work culture, and steps taken to enhance employee motivation and performance. The conclusion highlights L&T's commitment to employee growth, a strong corporate culture, and recognition as one of India's best-managed companies.

Uploaded by

mathangi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MOTIVATIONAL

FRAMEWORK,
THEORETICAL
PERSPECTIVES
ON MOTIVATION
STUDENT PROFILE
NAME: MATHANGI SHANKAR

ENROLLMENT NUMBER: 00617703523

COURSE: BBA LLB(H)

SUBJECT: ORGANISATIONAL BEHAVIOUR

CLASS AND SECTION: 3-K

BATCH: 2023-28

ACTIVITY: PSDA-1

DATE OF SUBMISSION: 05-09.2024

SUBMITTING TO: DR. SHEFALI SACHDEVA


TABLE OF CONTENTS
1. Introduction
2. Motivational theories
3. Case study on Larsen and Toubro :
• Background
• Key features of L&T
• Work culture at L&T
• Steps taken at L&T
4. Conclusion
INTRODUCTION
Motivation is the process that accounts for an individual’s intensity, direction, and persistence in effort
towards attaining a goal.

The three key elements of motivation are:

1. Intensity

2. Direction

3. persistence.

Intensity describes how hard a person tries. This is the element that is of prime focus when we talk about
motivation. However, high intensity is unlikely to lead to favourable job performance outcomes unless the
effort is channelled in a direction that benefits the organization. Therefore, the quality of the effort as well
as its intensity are considered equally important. Effort directed towards and consistent with, the
organization’s goals is the kind of effort we should be seeking. Finally, motivation has a persistence
dimension. This measures how long a person can maintain effort. Motivated individuals stay with a task
long enough to achieve their goal.
MOTIVATIONAL THEORIES
1. EQUITY THEORY:
This theory states that people are motivated to correct an imbalance between their
outcome-input ratio and that of others. When a person feels under-rewarded,
they may feel anger and tension, while feeling over-rewarded may cause guilt.

2. EXPECTANCY THEORY:
This theory states that people choose their behaviours based on what they believe
will lead to the best outcome. People evaluate their situation and make a rational
calculation to determine how much effort to put in.

3. NEED-BASED THEORIES:
This theory states that people have three types of needs: the need for
achievement, the need for affiliation, and the need for power. The dominant
needs are thought to drive employee behavior.

4. CONTENT AND PROCESS THEORIES:


Content theories focus on what motivates people, while process theories look at
the psychological and behavioral processes that affect motivation
CASE STUDY
ON LARSEN
AND TOUBRO
( L&T)
BACKGROUND
Larsen and Toubro ( L&T) was found in Mumbai in 1938
by two Danish engineers, Henning Larsen and Soren
Toubro.
It is a construction, manufacturing, engineering and
technology-based company whereas L&T InfoTech
focuses on information technology and software services.
It is one of the largest companies in India’s private sector.
L&T has an international presence with a global footprint
with offices and manufacturing bases in numerous
countries.
KEY FEATURES OF L&T
Key features of L&T are innovativeness, financial
performance, ethics, transparency, global Competitiveness
etc.
L&T’s business is supported by a wide marketing and
distribution network and has established a reputation for
strong customer support. L&T believes that progress must
be achieved in harmony with society and the environment.
A commitment to community welfare and environmental
protection are also integral parts of its corporate vision.
WORK CULTURE AT L&T
L&T considers people as the most important asset. They have teams with diverse profiles that include people from various backgrounds such as technologists and
architects. The company chooses people who are motivated in their set and have a strong sense of commitment to their clients. The people of this company have a nark
in which they can tackle clients and go the extra mile for appreciation.

The company maintains a strong value-driven professional work environment where every employee feels respected and fulfilled. The company follows a competency
development approach which would allow them to maintain talent in the company.

The HR policies of the company are as follows:

1. Selection and recruitment

2. Flexible work arrangements

3. Performance management and improvement

L&T expects its employees to maintain a high standard of conduct and work performance and ensures that the employees are constantly motivated to make sure the
business maintains its good reputation with customers and clients. Good personal conduct contributes to a good work environment for all.

Based on the responsibilities career and private life of the employees, the employees will require flexible work arrangements from their employer. The employees are
given the freedom to send in their requests based on their requirements. The company looks into the request based on facts and circumstances and later decides whether
to accept or reject the request of the employee. Flexible work schedules have positive effects on employee productivity and job satisfaction. This has become quite
popular in the last few years trying to reduce staff costs without having to make redundancies during the recession. It can also help provide staff cover outside normal
working hours and reduce the need for overtime.
STEPS TAKEN BY L&T
To Trigger Employee Performance and Motivation L&T has undertaken the following steps:

1. The company considers a separate section of CSR (corporate social responsibility) in which it encourages its employees to
volunteer, to act as productive citizens, empowering women & providing social relief to weaker sections by involving them.
2. Various training programs for continuous growth through diverse learning of subjects & easy availability.
3. At L&T the employees set targets & the better they achieve the targets, they are offered packages.
4. L&T through challenging tasks ensures to trigger performance.
5. Providing innumerable growth & learning opportunities.
6. Involving people in business, social and extracurricular activities to propel their performance loyalty & attachment towards
the organization.
7. Encouraging support activities.
8. Performance Appraisal.
9. Ongoing staff training
10. Employee Motivation
11. Frequent /consistent rewards and recognition for performance
12. Changing & reviewing goals & targets & areas of expertise.
13. Set goals, review, evaluate, feedback.
CONCLUSION
L&T is a team of more than 29,000 L&T-ites spread across multiple locations across the globe, having a proven track record

and professional skills, woven together with a common culture of trust & caring. L&T offers its people freedom at work,
unmatched leadership & the opportunity to grow at a rapid pace. It provides them with challenging, interesting &

motivating assignments which bring a sense of professional fulfilment. The company encourages entrepreneurial skills
thus, enabling and empowering employees to take appropriate risks. Employee participation is encouraged by inviting

suggestions & opinions. This is coupled with competitive compensation & rewards and training through Core

Development & Behavior Development Programs, to enable them to unleash their full potential.

The above case study indicates the presence of a workgroup in L&T, which is interlinked (effectively and efficiently),

interacting and interdependent. Besides all the above, L&T has received many awards since its establishment. Latest being
that L&T was ranked first in India's Best Managed Companies in a 2008 survey published by Business Today (India's

leading business periodical) All achievements & characteristics undoubtedly reflect L&T as a successful & evolving work

group.

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