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SeaWee - Deck + Script - V1

SeaWee provides sustainable seaweed-based bioplastics for the cosmetics industry to reduce plastic waste through biodegradable packaging. The company aims to gather insights from researchers, CxOs, and end consumers to validate their hypothesis on market demand for sustainable packaging. With increasing regulations and consumer preference for eco-friendly options, there is a growing opportunity for businesses to adopt seaweed-based solutions to enhance their sustainability credentials.

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Veer Lohia
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5 views6 pages

SeaWee - Deck + Script - V1

SeaWee provides sustainable seaweed-based bioplastics for the cosmetics industry to reduce plastic waste through biodegradable packaging. The company aims to gather insights from researchers, CxOs, and end consumers to validate their hypothesis on market demand for sustainable packaging. With increasing regulations and consumer preference for eco-friendly options, there is a growing opportunity for businesses to adopt seaweed-based solutions to enhance their sustainability credentials.

Uploaded by

Veer Lohia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SeaWee addresses plastic waste in the cosmetics industry by

providing eco-conscious brands with sustainable seaweed-based


bioplastics, offering an biodegradable packaging solution to
significantly reduce the reliance on plastic in packaging.
Our goal is to connect with and gain
valuable insights from two key
groups:
Researchers who can offer Our target sample size includes:
expertise on product 5 Researchers to provide expertise
development. on product development.
CxOs of cosmetic brands and 10 CxOs to offer a deeper
who can provide deep market understanding of the market.
insights. 50+ End Consumers to share
valuable insights into consumer
preferences.
If 70% of experts we interview agree with our
hypothesis, we consider it validated

End Consumers will be willing to pay up to 10% more and prefer brands using
sustainable packaging, encouraging businesses to adopt these alternatives in order
to attract environment conscious customers.
Companies will adopt seaweed-based bioplastic packaging as a means to enhance
their sustainability credentials, improve their environmental reporting, and
differentiate their brand in the market.
New regulations & plastic bans will drive businesses to seek eco-friendly
alternatives like seaweed-based bioplastics, providing a growing market for
sustainable packaging solutions.
Companies will prioritize packaging solutions that can seamlessly integrate into
their existing supply chains without significant operational changes or cost
increases.
The technology to produce bioplastic from seaweed for packaging of perishable
items already exists. However, it has not been scaled, offering an opportunity for us
to disrupt the market.
Have you noticed any shifts in consumer preferences towards sustainable
packaging? How do you foresee the market for sustainable packaging evolving
over the next five years?
How do you think adopting more sustainable packaging could impact your brand’s
image and sustainability efforts? How much of a premium do you think consumers
will be willing to pay for sustainable packaging?

What factors would make you choose a material like seaweed-based bioplastics
over other sustainable alternatives, considering cost, scalability, and functionality?

How important is it for new packaging solutions to integrate smoothly into your
existing supply chain? How much disruption to your current operations are you
willing to tolerate for the sake of sustainability?
What role do you think government regulations and upcoming plastic bans will
play in driving your packaging decisions, and how prepared is your brand to adapt to
these changes?
COMPETITION
Zerocircle/SWAY Cirkla(Molded Recycled Plastic
Feature SeaWee CerePlast(PLA)
(SeaWeed) Fibres) Packaging

Price 1x Same 2x 5x 0.67x

Water Resistance Good Not Resistant Good Good Good

Moderate(60 Non
Biodegradability Good Good Good
Years) Biodegradable

Printing
Printable Not Printable Not Printable Printable Printable
Capacity

Soft Packaging
Good Good Not Suitable Good Good
Capability
VEER LOHIA AGRIM JAIN

RUCHIR KULKARNI PARV KHANDELWAL

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