Hong Kong
Hong Kong
The purposes of this paper are to identify: (1) the factors affecting the intrinsic motivation of university students in
Hong Kong; and (2) gender differences in the perception of intrinsic motivation in Hong Kong higher education
environment. The factors of curiosity and external regulation with intrinsic motivation are taken into investigation
in this study, because these factors and intrinsic motivation of the local university students have seldom been
examined. This study adopting a survey of 162 sampled students, was conducted in a local university in 2011.
Findings showed that students with curiosity could lead to their higher intrinsic motivation, but external regulation
was not found to be related to intrinsic motivation. In addition, there are no gender differences on the level of
intrinsic motivation.
Introduction
Most Hong Kong people spend more than 20 years learning as much knowledge as they can to get high
academic qualifications. Among all students, there is a question about how students can gain more than others
when being in the same learning environment. Motivation is an essential element to affect students’ learning
and performance directly.
Some students may feel that they are not active but under obligation to learn. It is due to their lack of
motivation in learning, which would not result in good performance. According to Olsson (2008, p. 7),
motivation is a reason or set, or reasons for engaging in a specific activity, especially in human behavior. The
reasons can be basic needs, an object, or a goal.
Deci and Ryan (1985; 1991) stated that SDT (self-determination theory) is currently one of the most
comprehensive theories of motivation. According to SDT, intrinsic motivation is defined as the doing of an
activity for its inherent satisfactions rather than for some separable consequence (Xie, Debacker, & Ferguson,
2006). It is the degree to which an individual chooses to accomplish an activity for pleasure and enjoyment
(Olsson, 2008, p. 2). This type of motivation is known as the most optimal kind of motivation as being entirely
autonomous (Noels, Clement, & Pelletier, 2001; Remedios & Lieberman, 2008; Gao, 2008). Students with
intrinsic motivation complete tasks for fun or challenge instead of external stimuli, pressures or rewards. They
often have more interest, confidence and excitement in doing the task.
medium of instruction among all universities in Hong Kong. These are the characteristics of Hong Kong
education system, which tends to require students to remember all the knowledge and apply all the knowledge
to the paper for the examination. Hong Kong students always have surface learning. They will engage in the
shortcuts allowed in some courses and attain it till the end without deeper understanding (Moneta & Siu, 2002).
According to a study conducted by Ning and Downing (2010) in Hong Kong, which focused on
investigating the relationship between intrinsic motivation and academic performance among university
students, it was found that the relationship is positive. Besides, another research by Afzal, Ali, Khan, and
Hamid (2010) among 342 university students in Pakistan generated the same findings that intrinsic motivation
can promote more optimal learning and better academic performance.
In this fast-paced society, people need to have high competitiveness, wide range of knowledge, and high
capabilities in order to achieve eminent performance. Students who have good academic performance were
found to have higher intrinsic motivation. To improve students’ academic performance via improving intrinsic
motivation, investigation of factors affecting individual’s intrinsic motivation is needed.
In this research, the focuses on elements influencing ones’ intrinsic motivation are curiosity and external
regulation. University students are the targeted group. Means of examining and identifying those factors
contributing to improvement of students’ general performance, relationships between each factor and students’
intrinsic motivation will be investigated and discussed as follows. Factors analyzed are curiosity, goal, and
external regulation.
Curiosity
Curiosity is defined as the intrinsic desire to know, to see, or to experience something, which motivates
information seeking behavior (Zelick, 2007, p. 147). Acquiring knowledge out of curiosity is considered to be
intrinsically rewarding and highly pleasurable, since it eliminates states of ignorance and uncertainty (Litman,
2005).
There are two main theoretical accounts of curiosity. These two accounts of curiosity may seem different
and incompatible. In the context of this circumstance, another theoretical approach, the I/D model
(“interest/deprivation” model), will be presented later on. This model that can reconcile these two seemingly
incompatible views was suggested by Zelick (2007).
The first one is CDT (curiosity drive theory), which expresses the concept of curiosity as a drive state that
arouses intrinsic motivation to seek information with the intention of reducing unpleasant feelings concerning
uncertainty, in another word, it is curiosity reduction (Litman, 2005). The second one is OAT (optimal arousal
theory), which states individuals who have intrinsic motivation to search for new information aim at
maintaining and enhancing pleasurable feelings of interest. Organisms that are under-aroused are motivated to
seek for new stimulation that can excite their curiosity (e.g., complicated sight, or events).
The flaw in both CDT and OAT is that they missed considering that both inducing and reducing curiosity
can motivate information seeking behavior. To reconcile both theories, the I/D model is suggested. There are
two types of curiosity which are I-type and D-type curiosity within this I/D model. I-type curiosity motivates
learners to acquire new knowledge since it induces positive feeling of interest. D-type curiosity can also
motivate learners to acquire new information since it reduces negative feelings associated with uncertainty. For
I-type curiosity, learners do not feel that they are lacking any information, but have recognition of an
opportunity to learn something new or amusing. Contrarily, D-type curiosity motivates learners to learn as they
298 IMPACT OF CURIOSITY AND EXTERNAL REGULATION ON INTRINSIC MOTIVATION
feel that they are missing essential information that can improve their understanding.
In other words, curiosity can involve both searching for information expected to be interesting (I-type) and
searching for missing information resolving uncertainty (D-type).
Disregarding which type of curiosity students possess, curiosity can be intrinsically motivated. It is an
important element to drive learning activities such as academic behavior (Osterloh & Frey, 2009). It is common
for university students to have assignments and projects that need research work from various sources. Osterloh
(2009) suggested that this behavior is mainly curiosity-driven. Intrinsic motivation is a main determinant for the
scholarly behavior. In accordance with the agency theory, it only includes people’s interest as the main
motivator.
From a research study on factors promoting students’ intrinsic motivation in online discussions based on
individual-level done by Shroff, Vogel, and Coombes (2008), it was found that curiosity is positively related to
students’ intrinsic motivation. Furthermore, the study also showed that intrinsic motivation positively affects
learning and academic performance. Therefore, it proves that improving curiosity can lead to higher intrinsic
motivation, which in turn improves students’ learning and academic performances.
Based on the above evidence, the authors hypothesize:
H1 (Hypothesis 1): Curiosity can positively affect students’ intrinsic motivation.
External Regulation
External regulation is the most pressured and controlled type of motivation and is described as external
perceived locus of causality, owing to its controlled nature with feelings of inner compulsion and conflict with
those externally regulated students (Vansteenkiste et al., 2009; Olsson, 2008, p. 147). It is a kind of extrinsic
motivation, as same as introjected regulation (Noels, Pelletier, Clement, & Vallerand, 2000; Gao, 2008). These
two kinds of regulation can be combined and subsequently called as controlled motivation, which generates a
series of undesirable outcomes of learning.
Externally regulated students study to avoid punishment, to obtain rewards, or to meet external
expectations (Vansteenkiste et al., 2009; Xie, Debacker, & Ferguson, 2006; Olsson, 2008, p. 147; Boekaerts &
Cascallar, 2006). They feel that they are obliged to study. With the external pressured contingencies, they are
mentally pushed to put effort into their studies. They tend to be less adaptive, engaged and concentrated, more
anxious about tests and procrastination, and lower achievement.
From a research study on the relationship between external regulation and the academic performance for
Japanese students by Vansteenkiste, Zhou, Lens, and Soenens (2005), it was found that external regulation has
a negative relationship with academic achievement and it predicted a work-avoidance orientation, while
autonomous motivation has positive relationship with academic achievement, deep-level of processing, and
mastery orientation.
Moreover, according to Pisarik (2009), it was found that high levels of burnout among university students
have high levels of external regulation and low levels of intrinsic motivation.
Also, persons who have greater levels of intrinsic motivation experience higher levels of efficacy and
lower levels of exhaustion and cynicism. People with lower levels of exhaustion and cynicism experience lower
level of external regulation. One reason for this finding is a trend found in this study that students obtaining
college education are for vocational rewards such as getting a better job instead of moral and intellectual
training.
IMPACT OF CURIOSITY AND EXTERNAL REGULATION ON INTRINSIC MOTIVATION 299
External regulation
Research Method
Survey research among university students is used in this study to test the hypotheses stated above since
the questionnaire as an instrument for studying research problems is a survey tool for collecting data from
people about themselves, such as attitudes, thoughts, behaviors, and concerning a social unit such as a school
(Lanthier, 2002; Siniscalco & Auriat, 2005). The research was completed in three universities in Hong Kong.
Before the survey was mass produced and used to gather real data, a pilot study was carried out to disclose
problems and refine the wording, ordering, etc. (Litwin, 1995; Hoinville, Jowell, & Associates, 1978). Ten of
the author’s friends were asked to complete the questionnaires and give feedback independently about the
questionnaires.
The survey was then conducted by distributing questionnaires with covering letter to explain the purpose
of the research to the university students individually. The questionnaire was averagely completed within 10
minutes. Subsequently, 200 questionnaires were given out to undergraduates from various universities in Hong
Kong. A total of 162 responses (with a return rate of 81%) were achieved, and the usability rate was 100%
since no incomplete questionnaires were found.
There are nine statements (see Table 1) for three variables: curiosity (Mot_3, Mot_5, Mot_6, Mot_7 and
Mot_8), external regulation (Mot_1 and Mot_2), and intrinsic motivation (Motivator_3 and Motivator_4).
Those statements were taken from three questionnaires from three journals (Albrecht, Haapanen, Hall, &
Mantonya, 2009; Vansteenkiste et al., 2009; Lepper, Corpus, & Iyengar, 2005). Four-point Likert-type scale
which is a common rating format especially for educational survey research was assigned to all statements
(Siniscalco & Auriat, 2005; Allen & Seaman, 2007). Removing mid-point category from Likert scale can
reduce social desirability bias that arose from respondents (Garland, 1991). Statements in questionnaire were
ranked at: (1) “Very true”; (2) “Sort of true”; (3) “Not very true”; and (4) “Not at all true”.
Table 1
Statements for Three Variables
Variable Statement
Motivator_3—I work hard in some courses because this represents a meaning choice for me.
Motivator_5—I work hard in some courses because I think I can apply what I learn to my
future career.
Curiosity Motivator_6—I work hard in some courses because I want to learn new things.
Motivator_7—I work hard in some courses because good results in school can help me get a
better career.
Motivator_8—I work hard in some courses because this is an important life goal for me.
Motivator_1—I work hard in some courses because that is what others (parents, friends, etc.)
expect me to do.
External regulation
Motivator_2—I work hard in some courses because that is what others (parents, friends, etc.)
force me to do.
Motivator_3—I work harder when I like the teacher.
Intrinsic motivation
Motivator_4—I work harder when the subject is interesting and useful.
Data Analysis
The purpose of this study is to test correlation between three variables and gender differences on level of
intrinsic motivation. SPSS version 17 is used to analyze the data in this study. This is sophisticated software for
many scientists and other professionals to analyze statistics.
IMPACT OF CURIOSITY AND EXTERNAL REGULATION ON INTRINSIC MOTIVATION 301
Data analysis including frequency distribution is used to analyze the personal data of respondents. After
that, mean and standard deviation are used to study the perception of curiosity, external regulation and intrinsic
motivation that university students have. Independent-samples t-test is then used to test the H3 (third
hypothesis)—to see if there is any differences between males and females on the level of intrinsic motivation.
This test is followed by correlation analysis that tests H1 and H2—to check if there is any relationship between
the two elements (curiosity and external regulation) and intrinsic motivation.
Before the analysis, the collected data were examined to ensure that it is valid and reliable. It involves
checking the usability and the validity of the responses on the questionnaires collected. Subsequently, reliability
analysis by using Cronbach alpha, which is a measure of internal consistency about how close elements are
related to each other, is carried out to test the reliability of the variables (Nunnally, 1978; Prater & Ghosh,
2006). The test means the freedom from random error (Alreck & Settle, 1985). The Cronbach alpha values (see
Table 2) of curiosity, external regulation, and intrinsic motivation are 0.753, 0.640, and 0.671, respectively. A
value of 0.60 is also used as the practical lower bound (Narasimhan & Jayaram, 1998). Therefore, reliability
figures in this study, which exceed the value of 0.60, can be perceived as acceptable. This study can be
considered as reliable.
Table 2
Mean, Standard Deviation and Cronbach Alpha Figures of Three Variables
Items Mean Standard deviation Cronbach alpha
Curiosity 2.0494 0.51078 0.753
External regulation 2.8210 0.65137 0.640
Intrinsic motivation 2.0463 0.62007 0.671
Note. N = 162.
Apart from reliability testing, factor analysis was also utilized to establish construct validity. Results of
factor analysis can be used to ensure that questionnaires used in this study are valid (Field, 2005). Factor
loading is used to analyze the validity of measurement scales with the general value of acceptance as 0.30
(Anderson & Gerbing, 1998; Fornell & Larcker, 1981).
The variable of curiosity includes five items. The factor analysis for those items was conducted for the five
items. Factor loadings ranged from 0.325 to 0.594.
The variable of external regulation includes two items. Factor loadings are 0.738 for both items in the
factor analysis.
The variable of intrinsic motivation includes two items. Both factor loadings are 0.753. All values of
factor loadings in the questionnaire are higher than 0.30. Hence, this scale is retained.
As a result, it can be concluded that the measurement scale is valid and reliable.
Findings
The demographic statistics of the respondents were analyzed. Table 3 shows the background of totally 162
respondents, of whom 61.7% are males. Sixty four point eight percent are between 21 and 25 years old. Half of
them are university students in Grade 2 to university through JUPAS (Joint University Programmes
Admissions System), which indicated that they have been studying and encountering different levels of
motivation in learning for at least 18 years for education system in Hong Kong.
All respondents completed a questionnaire by asking their reasons of study in terms of whether they
302 IMPACT OF CURIOSITY AND EXTERNAL REGULATION ON INTRINSIC MOTIVATION
perceive the specific statement as: (1) “Very true”; (2) “Sort of true”; (3) “Not very true”; and (4) “Not at all
true”. The reasons in the questionnaire pertain to the three variables (curiosity, external regulation, and intrinsic
motivation) investigated in this study.
Table 3
Descriptive Statistics of Personal Data of Respondents
N Minimum Maximum Standard deviation Frequency Cumulative percent
Gender 162 1.00 2.00 0.48756
Male 100 61.7
Female 62 100
Age 162 1.00 3.00 0.48791
Below 21 56 34.6
Between 21 and 25 105 99.4
Above 25 1 100
Year 162 1.00 5.00 0.69131
Year 1 14 8.6
Year 2 81 58.6
Year 3 65 98.8
Graduated in recent
2 100
three years
Promotion 162 1.00 2.00 0.48901
JUPAS 99 61.1
Non-JUPAS 63 100
Valid N (list wise) 162
Mean and standard deviation were used to examine the level of the perception of the variables. The values
of mean, standard deviation, and Cronbach alpha are shown in Table 2. Results showed that university students
have slight perception towards having curiosity and intrinsic motivation, except external regulation. It is
indicated by the mean score of 2.0494 for curiosity, 2.8210 for external regulation, and 2.0463 for intrinsic
motivation.
Correlation analysis was then used to test the relationship between curiosity or external regulation and
intrinsic motivation. The relationships investigated are shown in Table 4.
Table 4.
Correlation Between Factors of Curiosity and External Regulation and Intrinsic Motivation
Variables Intrinsic motivation
Curiosity 0.185*
External regulation 0.024
Note. Correlation is significant at * p < 0.05.
H1: This hypothesis predicting that curiosity leads to higher intrinsic motivation was supported since there
were positive empirical relationships between them (r = 0.185, p < 0.05).
H2: This hypothesis predicting that external regulation leads to lower intrinsic motivation was not
supported by the results (r = 0.024, p > 0.757).
Independent sample t-test was used subsequently to test if there is any difference on the level of intrinsic
motivation between males and females.
IMPACT OF CURIOSITY AND EXTERNAL REGULATION ON INTRINSIC MOTIVATION 303
H3: This hypothesis predicting that there is no significant difference on the level of intrinsic motivation
between males and females was supported since the t value is 1.140 and the significant value is 0.256, which is
higher than 0.05. With the mean difference of 0.11419, it shows that there is no significant relationship between
males and females.
Conclusions
Throughout the study, factors of curiosity and external regulation have been examined as tools to improve
intrinsic motivation of university students in Hong Kong. A survey was conducted to find out the perceptions
of the targeted group towards their curiosity in learning and their external regulation.
With investigation of relationships between the two elements and intrinsic motivation, there are also some
306 IMPACT OF CURIOSITY AND EXTERNAL REGULATION ON INTRINSIC MOTIVATION
comparisons between males and females to see if either of the genders possesses higher curiosity, lower
external regulation, and higher intrinsic motivation.
The survey results also support two of the three hypotheses defined in this research study. Firstly, curiosity
leads to higher intrinsic motivation (H1). Secondly, external regulation has no significant relationship with
intrinsic motivation, which rejects H2. Thirdly, there is no significant difference on the level of intrinsic
motivation between males and females, which supports H3.
Finally, more specific factors that may affect students’ intrinsic motivation are investigated among
university students in Hong Kong so that students’ academic performance can be enhanced with higher level of
intrinsic motivation (Afzal, Ali, Khan, & Hamid, 2010; Ning & Downing, 2010).
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