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Pepsi: A Look at Its History and Products

The document presents an overview of Pepsi, detailing its history, branding, and product offerings in Pakistan. It highlights Pepsi's evolution in logo design since its inception in 1898 and lists various Pepsi beverages and snacks available in the country. Additionally, it includes a list of 20 products that feature 'Pakistan' in their branding or slogan.

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0% found this document useful (0 votes)
50 views3 pages

Pepsi: A Look at Its History and Products

The document presents an overview of Pepsi, detailing its history, branding, and product offerings in Pakistan. It highlights Pepsi's evolution in logo design since its inception in 1898 and lists various Pepsi beverages and snacks available in the country. Additionally, it includes a list of 20 products that feature 'Pakistan' in their branding or slogan.

Uploaded by

rililem431
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Presentation topic

pepsi
MUHAMMAD WASEEM ALI
CLASS: DIGITAL MARKETING & FREELANCING

Here are 20 products that prominently feature "Pakistan" in their


branding or slogan:) – "Pakistan’s No.1 Biscuit"
1. Pakola – "Pakistan's National Soft Drink"
2. National Foods – "Taste the Nation’s Best"
3. Shan Foods – "Bringing Taste to Life"
4. Tapal Tea – "Pakistan’s Favorite Tea"
5. Mezan Tea – "Har Piyali Mezan, Sub Se Aala"
6. Sooper Biscuits (Peek Freans) – "Pakistan’s No.1 Biscuit
7. Mitchell’s Foods – "Made in Pakistan, Loved by Pakistan"
8. Engro Foods (Olper’s, Tarang, Omung) – "Pakistan’s Leading Dairy Bran
9. haadi – "Pakistan’s Fashion Heritage"
10. Bonanza Satrangi – "Colors of Pakistan"

11. J. (Junaid Jamshed) – "Pakistan’s Pride in Fashion & Fragrance"

12. Gul Ahmed – "Ideas by Gul Ahmed – A Pakistani Legacy"


13. ervis Shoes – "Shoes for Everyone, Shoes for Pakistan"

14. Bata Pakistan – "Step into Pakistan’s Comfort"

15. Pakistan State Oil (PSO) – "Pakistan’s Energy Lifeline"


16. Zong 4G – "Pakistan’s No.1 Data Network"

17. Jazz (Mobilink) – "Dunya Ko Bataa Do – Pakistan’s Leading Network"

18. Telenor Pakistan – "Pakistan Ka Telenor, Sab Ka Telenor"


19. PTCL (Pakistan Telecommunication Company Ltd.) – "Hello to the

Future, Pakistan"
20. PAF (Pakistan Air Force) – "A Symbol of Pride for Pakistan"

Pepsi is a globally popular carbonated soft drink manufactured by PepsiCo.


First introduced in 1893 by Caleb Bradham as "Brad's Drink," it was later
renamed Pepsi-Cola in 1898 and eventually shortened to Pepsi in 1961.
Known for its bold, refreshing taste, Pepsi has been a major competitor to
Coca-Cola in the soft drink industry.

Innovations in Pepsi logos


Pepsi has changed its logo multiple times since its creation in 1898. Here’s a
timeline of major Pepsi logo changes:

1. 1898 – The first logo featured a swirly red script reading "Pepsi-Cola."
2. 1905 – A more refined, slightly curved script version was introduced.
3. 1940 – The script was modified, and a bottle cap with red, white, and
blue colors was added.
4. 1950 – The logo emphasized the bottle cap design, representing Pepsi’s
patriotic branding.
5. 1962 – "Cola" was dropped, and the simpler "Pepsi" logo appeared with a
modernized bottle cap.
6. 1973 – The classic "Pepsi Globe" was introduced, with a red, white, and
blue wave design.
7. 1991 – The word "Pepsi" was moved above the globe, making it a more
dominant element.
8. 1998 – A more three-dimensional, shiny version of the logo appeared for
Pepsi’s 100th anniversary.
9. 2008 – The smiley-shaped globe design debuted with a minimalist and
modern look.
10. 2023 – Pepsi introduced a bold new logo, bringing back the black Pepsi
text inside the globe, inspired by its 1973-1980 logo but with a modern
touch.

Pepsi products available in Pakistan

Beverages:

Pepsi: The flagship cola drink, available in various sizes.


7UP: A lemon-lime flavored soft drink.
Mountain Dew: A citrus-flavored carbonated beverage.
Mirinda: A fruit-flavored soda, commonly available in orange flavor.
Aquafina: Bottled drinking water.
Slice: A mango-flavored juice drink.
Sting: An energy drink.

Snacks:

Lay's: Potato chips available in various flavors.


Cheetos: Cheese-flavored snacks.
Kurkure: A spicy, crunchy puffed snack introduced in Pakistan in 2008.

Thank you

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