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Marketing_Module2_ContentGuide

This document outlines Module 2 of a marketing course focused on researching careers in marketing and developing necessary skills. It includes activities for assessing current skills, identifying areas for improvement, and setting SMART goals for personal development. The module emphasizes understanding the core functions of marketing and the competencies required for success in the field.

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5 views

Marketing_Module2_ContentGuide

This document outlines Module 2 of a marketing course focused on researching careers in marketing and developing necessary skills. It includes activities for assessing current skills, identifying areas for improvement, and setting SMART goals for personal development. The module emphasizes understanding the core functions of marketing and the competencies required for success in the field.

Uploaded by

larochesascha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing CTE

Module 2: Researching Careers

Learning Outcomes

1. Research careers in the 7 functions of marketing and find required skills


2. Determine the skills necessary for success in the 7 functions of marketing careers
3. Set goals to improve marketing career skills

Lesson 1 Careers

Core Function Careers


After investigating the commonalities of the marketing careers in each core functions
category, record your notes and impressions on the table.

Core Functions Commonalities

Market Planning

Marketing
Information

Pricing

Product Service
Management

Promotion

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Marketing Module 2 Content Guide

Product Channel
Management

Selling

Lesson 2 Skills

 ACTIVITY – Skills Assessment


Rate your skill and attribute competencies and identify areas that need improvement.
Once completed, compare your final score to the correlating results panel beneath the
table for your final results.

Uncertain Attempting Self-Aware Competent Fluent


Final
Skill/Attribute 1 Point 2 Points 3 Points 4 Points 5 Points Score
Accountability
Communication
Dependability
Resilience
Teamwork
Critical Thinking
Problem-Solving
Productivity
Creativity
Innovative
Self-awareness
Growth Mindset

Total
Assessment
Score

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Marketing Module 2 Content Guide

Circle, underline, highlight or indicate your self-assessment rating below:

0 – 19 Aspiring Marketer: Hope of becoming a marketing professional


20 – 29 Beginning Marketer: Starting to develop desired skills and attributes
30 – 39 Proficient Marketer: Applying these skills and attributes in daily life
40 – 49 Competent Marketer: Achieving success in practical application
50 – 60 Expert Marketer: Authoritative knowledge and experience

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Marketing Module 2 Content Guide

Lesson 3 Goals

 ACTIVITY – Setting Goals


Write some SMART goals for skills and attributes you would like to develop while taking
this course. You must have at least two skill and two attribute goals. Be sure to write the
steps you will take to achieve each goal.

Target
Category Goal Action Steps
Date

Attribute 1) •

Attribute 2) •

Attribute 3) •

Attribute 4) •

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Marketing Module 2 Content Guide

Category Goal Action Steps Target


Date

Skills 1) •

Skills 2) •

Skills 3) •

Skills 4) •

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