Module 7_design Thinking_mike (1)
Module 7_design Thinking_mike (1)
I wish to extend my thanks and heartfelt appreciation to all those who helped bring
me to your wonderful campus:
And, special thanks to all the faculty and students for investing your time today!
2
THE WATSON COLLEGE GOAL
Top public
college in the
U.S.
STRONG INTERNATIONAL COMMUNITY
Watson
welcomes
students from
more than
50 countries
and regions.
THE WATSON COLLEGE OF ENGINEERING
AN ENGAGED ALUMNI NETWORK
Nobel Laureate Dr. Stanley Whittingham
19
Design Innovation and the Design Thinking Process
20
Design Thinking: IDEO Shopping Cart Challenge
https://www.youtube.com/watch?v=M66ZU2PCIcM
Design Thinking Mindsets…the most important tool
Why is radical collaboration so important?
Shout out what you see (or type in the chat)…
31
Why is Design Thinking becoming so
important around the world?
By 2020, the Fourth Industrial Revolution will have brought us advanced
robotics and autonomous transport, artificial intelligence and machine
learning, advanced materials, biotechnology and genomics. Source:
World Economic Forum
Design Thinking
Skills
Design Thinking for Everyone
79
Design Thinking used at Pittsburgh Children’s Hospital
https://www.youtube.com/watch?v=FkJD9bYS-As&t=2s
80
GE Adventure Series: Empathetic Design at Pittsburgh
Children’s Hospital
81
Design Thinking Framework
Vishwakarma University and Binghamton University Design Thinking Process
82
The impact of using design thinking…
90
Create a Team
Social Contract
95
The Discover Phase – Initiation and Inspiration
In the Discover phase of the design thinking process, the design challenge is first presented to the design
team. Here sponsors and key stakeholders are identified along with each stakeholder’s clearly stated
desired outcomes from the design project. The design team is organized around this problem with the
appropriate cross-disciplinary skills to solve this specific challenge. Here the team performs research from
a broad, societal perspective to understand the context within which their design solution will function. Any
design constraints; such as budget, time, resources, and specifications are identified in this phase as well.
The discovery phase also transitions the design team to discover the known from the unknown in terms of
the design space within which they will be operating. Methods and techniques used in this phase
include:
Project Selection & Project Charter / Scoping
Team Selection
AEIOU and Y Chart, Ecosystem Map/Mind Map
Stakeholder Map
Persona Identification and Worksheets
Secondary Research (existing state-of-the-art)
Research Plan
Team Social Contract
Hopes and Fears Activity
“50 in 15” & “Assumptions & Questions” Grid
96
AEIOU and Y (Your Observations and Interpretations)
AEIOU&Y Chart – Blank Template
List your direct observations under each section of the chart
Discuss your observations and determine key interpretations and insights
What insights are the most meaningful for your project?
97
AEIOU and Y (Your Observations and Interpretations)
98
Design Thinking – Ecosystem Map
99
100
Be Curious – Ask “50 in 15” (Review & Do) 15
Ask questions that need to be answered about your problem. Take 15 minutes and brainstorm
individually your questions and discuss them as a team, BE CURIOUS!!!
30
113 113
Design Thinking for Everyone
Empathy Map
Reframing Example
Human-centric
• The wait for the
elevator is annoying!
Context: The outcomes are derived by solving the problem that your persona needs or wants
Reference: The 6 Universal User Experiences
20 Minutes
A common paperclip
How many unique ‘uses’ can you think of with the item above in 1 minute?
https://www.online-stopwatch.com/countdown-clock/full-screen/
129
Design Thinking for Everyone
Theme
Theme Theme Heading
Heading Heading 1
1 2
Theme
Heading Theme
3 Heading
3
Theme
Heading
4
Silently fill out several Post-its per individual, then share them with your team
1 Idea per Post-it (easier to rearrange and move)
Go for QUANTITY over QUALITY
Ensure CLARITY of ideas
Theme
Heading 1
Theme Theme
Heading 1 Heading 2
Theme
Heading 3 Theme
Heading 3
Theme
Heading 4
Feedback Grid
Document the feedback you receive during your Playback on this
feedback grid…
[email protected]
Next Steps
IDEO U: https://www.ideou.com/pages/design-thinking-certificate