Internship Report - Axis Bank
Q1. What is the strategy of Axis Bank under McKinsey's 7S Framework?
Axis Bank's strategy focuses on digital banking, financial inclusion, expanding customer base,
enhancing customer experience, and ensuring regulatory compliance.
Q2. What is the structure of Axis Bank under McKinsey's 7S Framework?
Axis Bank follows a hierarchical structure with a board of directors, senior management, regional
heads, branch managers, and operational staff.
Q3. What systems are followed by Axis Bank under McKinsey's 7S Framework?
The bank has systems for financial transactions, risk management, customer relationship
management, compliance, and internal control mechanisms.
Q4. What are the key skills of Axis Bank staff under McKinsey's 7S Framework?
The key skills include financial expertise, customer handling skills, digital literacy, product
knowledge, and compliance awareness.
Q5. What is the management style of Axis Bank under McKinsey's 7S Framework?
The management style is collaborative, customer-centric, and performance-oriented, promoting
transparency and accountability.
Q6. How is staff management carried out at Axis Bank under McKinsey's 7S Framework?
Axis Bank recruits skilled professionals and provides continuous training and development. The staff
is encouraged to maintain ethical standards and deliver quality service.
Q7. What are the five forces identified in Porter's Five Force Model for Axis Bank?
The five forces are: (1) Competitive Rivalry, (2) Threat of New Entrants, (3) Bargaining Power of
Customers, (4) Bargaining Power of Suppliers, (5) Threat of Substitute Products.
Q8. How does competitive rivalry impact Axis Bank?
Axis Bank faces strong competition from other private banks, public sector banks, and foreign
banks, leading to innovative product offerings and competitive interest rates.
Q9. How does the threat of new entrants affect Axis Bank?
The threat is moderate as entry barriers like regulatory compliance, capital requirement, and brand
recognition make it difficult for new players to enter easily.
Q10. What is the bargaining power of customers in Axis Bank?
Customers have moderate bargaining power due to availability of multiple banking options. Axis
Bank focuses on customer retention by providing quality services.
Q11. What is the bargaining power of suppliers in Axis Bank?
The bargaining power of suppliers is low as banks have access to various sources of funds such as
deposits and borrowings at competitive rates.
Q12. How does the threat of substitute products affect Axis Bank?
The threat is moderate due to the emergence of fintech companies, NBFCs, and digital wallets
offering similar financial services.
Q1. What were the objectives of the internship at Axis Bank?
The objectives were to understand the functioning of banking operations, gain practical exposure to
financial services, and enhance knowledge of customer relationship management and financial
products.
Q2. What was the scope of the study during the internship?
The scope included learning about retail banking operations, customer handling, account opening
procedures, loan processing, and financial product promotion at Axis Bank.
Q3. What was the methodology adopted for the internship study?
The methodology included observation, interaction with bank staff and customers, reviewing
documents, and practical involvement in day-to-day banking activities.
Q4. What were the limitations of the internship study?
The limitations included restricted access to confidential information, limited time duration of
internship, and inability to participate in high-level decision-making processes.
Q1. What were the key learnings from the internship at Axis Bank?
The key learnings included understanding banking operations, customer service skills, financial
product knowledge, documentation procedures, and importance of compliance and confidentiality.
Q2. What were the observations made during the internship at Axis Bank?
Observations included the structured workflow of the bank, efficient customer service, use of digital
banking platforms, coordination among staff, and adherence to banking regulations.
Q3. What are the skills gained from the internship at Axis Bank?
The skills gained include communication skills, problem-solving, team coordination, digital banking
handling, customer relationship management, and practical knowledge of banking products.
Q1. What are the key findings from the internship at Axis Bank?
Key findings include effective customer relationship management, efficient banking operations,
strong compliance with regulations, and growing emphasis on digital banking solutions.
Q2. What is the conclusion of the internship study at Axis Bank?
The internship concluded that Axis Bank provides quality banking services with a customer-centric
approach and is adapting well to technological advancements in banking.
Q3. What are the suggestions provided after the internship at Axis Bank?
Suggestions include increasing awareness about digital banking, reducing turnaround time for loan
approvals, enhancing customer grievance redressal mechanisms, and continuous employee
training.
Q1. What is the purpose of financial statement analysis at Axis Bank?
The purpose is to assess the financial performance and position of Axis Bank, understand
profitability, liquidity, and operational efficiency, and assist in decision-making.
Q2. Which financial statements were analyzed during the internship at Axis Bank?
The financial statements analyzed include the Profit and Loss Account, Balance Sheet, and Cash
Flow Statement of Axis Bank.
Q3. What tools were used for financial statement analysis at Axis Bank?
Tools used include Ratio Analysis, Comparative Financial Statements, Trend Analysis, and
Common Size Statements.
Q4. What were the key findings from the financial analysis of Axis Bank?
Key findings include a steady increase in profits, strong liquidity position, healthy capital adequacy
ratio, and consistent growth in deposits and advances.
Q5. What is the conclusion of the financial statement analysis of Axis Bank?
The conclusion is that Axis Bank is financially stable, profitable, and efficient in managing its
financial resources with a strong focus on growth and customer service.
Q1. What are the strengths of Axis Bank?
The strengths of Axis Bank include a wide branch network, strong brand image, diversified product
portfolio, advanced digital banking services, and skilled workforce.
Q2. What are the weaknesses of Axis Bank?
The weaknesses include dependence on the Indian market, increasing Non-Performing Assets
(NPAs), and high operational costs.
Q3. What are the opportunities available to Axis Bank?
Opportunities include the growing digital banking market, expanding customer base in rural areas,
increasing demand for financial services, and potential for international expansion.
Q4. What are the threats faced by Axis Bank?
Threats include intense competition from public and private sector banks, regulatory changes, cyber
security risks, and economic fluctuations.
