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INTERCULTURAL
COMMUNICATION
IN CONTEXTS
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INTERCULTURAL
COMMUNICATION
IN CONTEXTS
SEVENTH EDITION
Judith N. Martin
Arizona State University
Thomas K. Nakayama
Northeastern University
INTERCULTURAL COMMUNICATION IN CONTEXTS, SEVENTH EDITION
Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2018 by McGraw-Hill
Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2010, and 2006.
No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or
retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any
network or other electronic storage or transmission, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers outside the United States.
1 2 3 4 5 6 7 8 9 LCR 21 20 19 18 17
ISBN 978-0-07-352393-4
MHID 0-07-352393-3
All credits appearing on page or at the end of the book are considered to be an extension of the copyright page.
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does not
indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee
the accuracy of the information presented at these sites.
mheducation.com/highered
About the Authors
The two authors of this book come to intercultural communication from very dif-
ferent backgrounds and very different research traditions. Yet we believe that these
differences offer a unique approach to thinking about intercultural communication.
We briefly introduce ourselves here, but we hope that by the end of the book you will
have a much more complete understanding of who we are.
Judith Martin grew up in Mennonite communities, primarily in Delaware and
Pennsylvania. She has studied at the Université de Grenoble in France and has
taught in Algeria. She received her doctorate at the Penn-
sylvania State University. By background and training,
she is a social scientist who has focused on intercultural
communication on an interpersonal level and has studied
how people’s communication is affected as they move or
sojourn between international locations. More recently,
she has studied how people’s cultural backgrounds influ-
ence their online communication. She has taught at the
State University of New York at Oswego, the Univer-
sity of Minnesota, the University of New Mexico, and
Arizona State University. She enjoys gardening, hiking in
the Arizona desert, traveling, and Netflix.
Tom Nakayama grew up mainly in Georgia, at a time
when the Asian American presence was much less than
it is now. He has studied at the Université de Paris and
various universities in the United States. He received his
doctorate from the University of Iowa. By background
and training, he is a critical rhetorician who views inter-
cultural communication in a social context. He has taught
at the California State University at San Bernardino and
Arizona State University. He has done a Fulbright at the
Université de Mons in Belgium. He is now professor of
communication studies at Northeastern University in
Boston. He lives in Providence, Rhode Island and loves
taking the train to campus. He loves the change of seasons in New England, espe-
cially autumn.
The authors’ very different life stories and research programs came together at
Arizona State University. We have each learned much about intercultural commu-
nication through our own experiences, as well as through our intellectual pursuits.
Judith has a well-established record of social science approaches to intercultural
v
vi About the Authors
vii
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Contents
Preface xix
To the Student xxxi
Internet Resources 35
Summary 36
Discussion Questions 37
Activities 37
Key Words 38
References 38
Credits 41
ix
x Contents
Internet Resources 75
Summary 75
Discussion Questions 76
Activities 76
Key words 76
References 77
Credits 80
What Is Communication? 91
Summary 117
Discussion Questions 117
Activities 118
Key Words 118
References 118
Credits 120
Summary 157
Discussion Questions 158
Activities 158
Key words 159
References 159
Credits 162
Summary 215
Discussion Questions 215
Activities 216
Key words 216
References 217
Credits 221
Summary 267
Discussion Questions 268
Activities 268
Key words 269
References 269
Credits 271
Summary 308
Discussion Questions 309
Activities 309
Key Words 309
References 310
Credits 313
Contents xv
Summary 353
Discussion Questions 354
Activities 354
Key words 354
References 355
Credits 358
Summary 388
Discussion Questions 389
Activities 389
Key Words 390
References 390
Credits 392
Summary 432
Discussion Questions 433
Activities 433
Key Words 434
References 434
Credits 437
Summary 473
xviii Contents
Summary 508
Discussion Questions 508
Activities 509
Key Words 509
References 509
Credits 512
While the rise of digital mobile technology has provided instant connectivity to
people and cultures that were once distant and isolated, worldwide political and
economic uncertainties highlight the increasing importance of intercultural com-
munication. There are now more people displaced from their homelands than ever
before—65 million or 34,000 people per day fleeing war, droughts, and other calam-
ities (UNHCR Global Trends, 2016). Increasing ethnic and religious tensions and
the weak world economy lead us to question the ability of humanity to live peace-
fully and to doubt the benefits of globalization. How will the expansion of globaliza-
tion be affected? If the euro fails, what happens to Europe’s economy, and what kind
of impact will there be on the exchange of products and movement of people around
the world? How will economic changes influence where tourists, businesspeople,
students, immigrants, and refugees come from and where they go? What languages
will be studied, and what is the future role of English in the world? Changes such as
these are likely to influence the shape of intercultural communication.
When we look back upon the international and intercultural situation at the time
we first began writing this book, we recognize how rapidly the world has changed
and how, as a result, these changes have raised even more pressing issues for inter-
cultural communication scholars and practitioners. We could not have predicted that
people in the United Kingdom would vote to leave the European Union nor that
the United States would still be involved in conflicts in Iraq and Afghanistan after
25 years. The world will continue to change in ways that we cannot predict, but we
must face this dynamic world open to new challenges, rather than retreating to ways
of life that are rapidly disappearing.
In this climate, the study of intercultural communication takes on special sig-
nificance, because it offers tools to help us as we grapple with questions about reli-
gious and ethnic differences, hate crimes, environmental disasters, and many other
related issues. Those who study, teach, and conduct research in intercultural com-
munication face an increasing number of challenges and difficult questions: Are we
actually reinforcing stereotypes in discussing cultural differences? Is there a way to
understand the dynamics of intercultural communication without resorting to lists
of instructions? How do we understand the broader social, political, and historical
contexts when we teach intercultural communication? How can we use our inter-
cultural communication skills to help enrich our lives and the lives of those around
us? Can intercultural communication scholars promote a better world for all?
xix
xx Preface
References
UNHCR Global Trends (2016, June 16). Retrieved June 29, 2016, from https://
s3.amazonaws.com/unhcrsharedmedia/2016/2016-06-20-global-trends/2016-06-14
-Global-Trends-2015.pdf.
Preface xxi
Students usually come to the field of intercultural communication with some knowl-
edge about many different cultural groups, including their own. Their understanding
often is based on observations drawn from the Internet, social media, television,
movies, books, personal experiences, news media, and other sources. In this book,
we hope to move students gradually to the notion of a dialectical framework for
thinking about cultural issues. That is, we show that knowledge can be acquired in
many different ways—through social scientific studies, experience, media reports,
and so on—but these differing forms of knowledge need to be seen dynamically and
in relation to each other. We offer students a number of ways to begin thinking criti-
cally about intercultural communication in a dialectical manner. These include:
⬛⬛ An explicit discussion of differing research approaches to intercultural commu-
nication, focusing on both the strengths and limitations of each
⬛⬛ Ongoing attention to history, popular culture, and identity as important factors
in understanding intercultural communication
⬛⬛ Student Voices boxes in which students relate their own experiences and share
their thoughts about various intercultural communication issues
⬛⬛ Point of View boxes in which diverse viewpoints from news media, research
studies, and other public forums are presented
⬛⬛ Incorporation of the authors’ own personal experiences to highlight particular
aspects of intercultural communication
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xxiv Preface
CHAPTER-BY-CHAPTER OVERVIEW
ACKNOWLEDGMENTS
The random convergence of the two authors in time and place led to the creation
of this textbook. We both found ourselves at Arizona State University in the early
1990s. Over the course of several years, we discussed and analyzed the multiple
approaches to intercultural communication. Much of this discussion was facilitated
by the ASU Department of Communication’s “culture and communication” theme.
xxvi Preface
Department faculty met to discuss research and pedagogical issues relevant to the
study of communication and culture; we also reflected on our own notions of what
constituted intercultural communication. This often meant reliving many of our inter-
cultural experiences and sharing them with our colleagues.
Above all, we must recognize the fine work of the staff at McGraw-Hill: Jamie
Laferrera, Brand Manager; Jasmine Stanton, Editorial Coordinator; Meredith Leo,
Marketing Manager; and Lisa Bruflodt, Production Manager and the ansrsource
developmental editing team lead by Anne Sheroff and Poornima H arikumar.
In addition, we want to thank all the reviewers of this and previous editions
of Intercultural Communication in Contexts, whose comments and careful readings
were enormously helpful. They are:
The pulley, A, is keyed to the main shaft, and at the opposite end
is keyed a bevel pinion running in mesh with a bevel gear on either
side, all of which are contained in the gear-case, P. These gears
cause the clutch discs, D, to run in opposite directions. In each disc
is a clutch, E, keyed to a shaft, transmitting power to the pinion, S,
running in mesh with the spur gear, R, which is loose on the shaft, J,
and transmits its power through the pin clutch, T, to gate shaft, J.
The gate shaft, J, is connected by a pair of bevel gears to the shaft
and hand wheel, Q.
The motion of the piston rod, I, caused by the movement of
piston in cylinder, O, is carried by the lever, G, to the clutch shaft, F,
by means of the pivoted nut at V. The clutch shaft, F, operates either
clutch, E, corresponding to the movement of the governing weights,
BB, caused by the variation in speed. From the clutch thus engaged,
the power is carried by the clutch shaft, F, through the gears, S and
R, and the pin clutch, T, to the gate shaft, J.
Fig. 576.
The makers of the machine here described, say: “In the year 1902 our
attention was called to a new governor invented by Nathaniel Lombard,
and after finding by actual tests that this governor possessed advantages
over all others then in use, we were induced to make arrangements for its
manufacture and sale. Two years have been spent in improving and
perfecting this machine, hence the name ‘The Improved Governor.’”
The governor is provided with a steadying device operated by the
chain, H. The gate shaft, J, is designed to make four, six or eight
turns to open the gate, four being the regular number.
The receiving pulley and governor gate shaft may revolve in either
direction, as desired.
The receiving pulley is designed to run at 400 revolutions per
minute, and is driven by a 4-inch double belt.
The governor gate shaft may be arranged to open the gates in
four, six or eight turns, and may be extended on either or both sides
of the governor to meet the necessary requirements.
The governor is capable of exerting a pressure ranging from
25,000 to 50,000 foot pounds on the governor gate shaft.
The advantages claimed for this improvement on the Lombard
governor are thus stated:
1. It requires only a light water pressure to handle the heaviest
gates.
2. It is simple in construction. All parts are easy of access.
3. There are no pumps working under high pressure.
4. There are no dash pots to get out of adjustment, due to the
change in temperature of oil, etc.
5. There is but one belt on this machine.
6. All parts which are constantly in motion are equipped with ring-
oiling bearings.
Fig. 576 is an illustration of the mechanism necessary to raise and
lower the head gates which are used to admit and regulate, also to
shut off the water supply from pond or lake to the flume conveying it
to the wheel. In this case there are two head gates having racks
upon the upright timbers connecting with the gates. Two shrouded
pinions engage these racks, which are keyed upon a shaft having a
large spur wheel at its end, as represented. A pinion upon a second
shaft engages this spur wheel which in turn has also a spur wheel
which engages a pinion upon the crank shaft having two cranks
opposite one another. By means of these cranks with two to four
men upon each crank the gates are operated very satisfactorily.
These shafts and gears are mounted upon heavy cast iron brackets
bolted to the floor. Altogether it forms a very massive piece of
mechanism.
The Utility combination pump governor is shown in the figure
below. This mechanism may be bolted on any tank or receiver where
the water level is to be automatically maintained. It consists of a
closed pocket containing a float, A, which rises and falls with the
water level inside the tank.
When the water rises above the desired level the float opens the
throttle valve and starts the pump, and when it subsides the float
falls and shuts off the steam.
CONDENSING
APPARATUS
Fig. 577.
CONDENSING APPARATUS.
A condenser is an apparatus, separate from the cylinder, in which
exhaust steam is condensed by the action of cold water;
condensation is the act or process of reducing, by depression of
temperature or increase of pressure, etc., to another and denser
form, as gas to the condition of a liquid or steam to water. There is
an electrical device called “a condenser” which must not be
confounded with the hydraulic apparatus of the same name; there is
also an optical instrument designated by the same term, which
belongs to still another division of practical science.
A vacuum is defined very properly as an empty space; a space in
which there is neither steam, water or air—the absolute absence of
everything. The condenser is the apparatus by which, through the
cooling of the steam by means of cold water, a vacuum is obtained.
The steam after expelling the air from the condenser fills it with its
own volume which is at atmospheric pressure nearly 1700 times that
of the same weight of water.
Now when a vessel is filled with steam at atmospheric pressure,
and this steam is cooled by external application of cold water, it will
immediately give up its heat, which will pass off in the cooling water,
and the steam will again appear in a liquid state, occupying only
1⁄
1700 part of its original volume.
But if the vessel be perfectly tight and none of the outside air can
enter, the space in the vessel not occupied by the water contains
nothing, as before stated. The air exerting a pressure of nearly 15
pounds to the square inch of the surface of the vessel tries to
collapse it; now if we take a cylinder fitted with a piston and connect
its closed end to this vessel by means of a pipe, the atmospheric
pressure will push this piston down. The old low pressure engines
were operated almost entirely upon this principle, the steam only
served to push the piston up and exhaust the air from the cylinder.
In Fig. 578 is exhibited the effect of jets of water from a spray
nozzle meeting a jet of steam; the latter instead of filling the space
with steam is returned to its original condition of water and the
space as shown becomes a vacuum.
Briefly stated condensation and the production of a vacuum may
be used to advantage in the following ways:
1. By increasing the power without increasing the fuel
consumption.
2. By saving fuel without reducing the output of power.
3. By saving the boiler feed water required in proportion to the
saving of fuel.
4. By furnishing boiler feed water free from lime and other scaling
impurities.
5. By preventing the noise of the escaping exhaust steam.
6. By permitting the boiler pressure to be lowered ten to twenty
pounds without reducing the power or the economy of the engine.
The discovery of the advantages arising from the condensation of
steam by direct contact with water was accidental.
In the earliest construction of steam-engines the desired vacuum
was produced by the circulation of water through a jacket around
the cylinder. This was a slow and tedious process, the engine making
only seven or eight strokes per minute. “An accidental unusual
circumstance pointed out the remedy, and greatly increased the
effect. As the engine was at work, the attendants were one day
surprised to see it make several strokes much quicker than usual;
and upon searching for the cause, they found, says Desaguliers, ‘a
hole through the piston which let the cold water (kept upon the
piston to prevent the entrance of air at the packing) into the space
underneath.’ The water falling through the steam condensed it
almost instantaneously, and produced a vacuum with far less water
than when applied to the exterior of the cylinder. This led Newcomen
to remove the outer cylinder, and to insert the lower end of the
water pipe into the bottom of
the cylinder, so that on opening
a cock a jet of cold water was
projected through the vapor.
This beautiful device is the
origin of the injection pipe with
a spray nozzle still used in low-
pressure engines.”
The apparatus described
above is called the jet-condenser
and is in use up to the present
day in various forms. In the Fig.
577, page 298, the jet is shown
at C. It will be understood that
steam enters through the cock D
and comes in contact with a
spray of cold water at the
bottom, where it is condensed Fig. 578.
and passes into the air pump
through which it is discharged.
By this diagram, Fig. 577, may be understood in a simple yet
accurate manner the course of steam from the time it leaves the
boiler until it is discharged from the condenser.
Referring to the upper section of the plate, a sectional view of a
steam cylinder, jet condenser, air pump and exhaust piping is shown.
The high pressure steam “aa” is represented by dark shading, and
the low pressure or expanded steam “bb” by lighter shading.
The steam enters the side “aa,” is cut off, and expansion takes
place moving the piston in the direction of the arrow to the end of
the stroke. The exhaust valve now opens and the piston starts to
return. The low pressure steam instead of passing direct to the
atmosphere, as is the case of a high pressure engine, flows into a
chamber “C,” and is brought in contact with a spray of cold water.
The heat being absorbed by the water, the steam is condensed and
reduced in volume, thus forming a vacuum. It is, however, necessary
to remove the water formed by the condensed steam together with
the water admitted to condense the steam, also a small amount of
air and vapor. For this purpose, a pump is required, which is called
the air pump.
Fig. 579.
Fig. 581.
Fig. 580.
Fig. 582.
Fig. 584.
The exhaust steam induction condenser is based upon the same
principle heretofore explained under the section relating to injectors.
See Fig. 585.
The exhaust steam enters through the
nozzle, A. The injection water surrounds
this nozzle and issues downward through
the annular space between the nozzle and
the main casting. The steam meeting the
water is condensed, and by virtue of its
weight and of the momentum which it has
acquired in flowing into the vacuum the
resulting water continues downward, its
velocity being further increased, and the
column solidified by the contraction of the
nozzle shown. The air is in this way carried
along with the water and it is impossible for
it to get back against the rapidly flowing
steam in the contracted neck. The
condenser will lift its own water twenty feet
or so. When water can be had under
sufficient head to thus feed itself into the
system, and the hot-well can at the same
Fig. 585. time be so situated as to drain itself, it
makes a remarkably simple and efficient
arrangement. In case the elevation is so great that a pump has to be
used to force the injection, the pump has to do less work than the
ordinary air pump, and its exhaust can be used to heat the feed
water.
The Bulkley “Injector” condenser is shown in Fig. 586, arranged so
that the condensing water is supplied by a pump. The condenser is
connected to a vertical exhaust pipe from the engine, at a height of
about 34 feet above the level of the “hot-well.” An air-tight discharge
pipe extends from the condenser nearly to the bottom of the “hot-
well,” as shown in the engraving.
The condenser is supplied by a pump as shown, or from a tank, or
from a natural “head” of water; the action is continuous, the water
being delivered into the “hot-well” below. The area of the contracted
“neck” of the condenser is greater than that of the annular water
inlet described above, and the height of the water column
overcomes the pressure of the atmosphere without.
Fig. 586.
The supply pump delivers cool water only, and is therefore but
one-third of the size of the air-pump. The pressure of the
atmosphere elevates the water about 26 feet to the condenser.
The accompanying diagrams, Figs. 587 and 588, are worthy of
study. They represent a condenser plant designed by the Schutte &
Koerting Co., Philadelphia, and placed on steam-vessels plying on
fresh water. In these drawings the parts are designed by descriptive
lettering instead the ordinary way of reference figures; this adds to
the convenience of the student in considering this novel application
of the condenser-injector, the action of which is described in the
following paragraphs.
Fig. 587.
For steamers plying on fresh water lakes, bays and rivers it is
unnecessary to go to the expense of installing surface condensers
such as are used in salt water; keel condensers, however, are used
in both cases.
The keel condenser
consists of two copper or
brass pipes running
parallel and close to the
keel, one on each side
united by a return bend at
the stern post. The
forward ends are
connected, one to the
exhaust pipe of the engine
while the other end is
attached to the suction of
the air pump.
In other cases both
forward ends are attached
to the exhaust pipe of the
steam engine while the
Fig. 588. water of condensation is
drawn through a smaller
pipe connected with the return bend at the stern post which is the
lowest part of the keel condenser.
Fig. 587 is much used for vessels running in fresh water. The
illustration is a two-thirds midship section of a vessel with pipe
connections to the bilge—bottom injection—side injection into the
centrifugal pump, thence upward through suction pipe into the
ejector condenser where it meets and condenses the exhaust steam
from the engine and so on through the discharge pipe overboard.
The plan of piping with valves, drain pipes and heater are shown in
Fig. 588.
In case of the failure of any of the details of this mechanism to
perform their respective functions a free exhaust valve and pipe is
provided which may be brought instantly into use. The discharge
pipe has a “kink” in it to form a water seal, as represented with a
plug underneath to drain in case of frost, or in laying up the vessel
in winter. A pipe leads from globe valve (under discharge elbow) to
feed pump for hot water.
Condensing Surface Required. In the early days of the surface
condenser it was thought necessary to provide a cooling surface in
the condenser equal to the heating surface in the boilers, the idea
being that it would take as much surface to transfer the heat from a
pound of steam to the cooling water and condense the steam as it
would to transfer the heat from the hot gases to the water in the
boiler and convert it into steam. The difference in temperature, too,
between the hot gases and the water in the boiler is considerably
greater than that between the steam in the condenser and the
cooling water.
Note.—The following list gives the numbers with the corresponding
names of the parts of the surface condenser, shown in the above outline
sketch: 1, condenser shell; 2, outside heads; 3, exhaust inlet; 4, exhaust
outlet; 5, water inlet; 6, water outlet; 7, peep holes; 8, tube heads; 9,
partition; 10, rib; 11, tubes; 12, stuffing-boxes.
Note.—The numbers and names of parts in the above figure,
representing in outline a jet condenser, are as follows: 1, condenser body;
2, exhaust inlet; 3, discharge; 4, injection valve; 5, spray pipe; 6, spraying
device.
Steam, however, gives up its heat to a relatively cool surface much
more readily than do the hot furnace gases, and the positively
circulated cooling water takes up that heat and keeps the
temperature of the surface down, while in a boiler the absorption
depends in a great measure upon the ability of the water by natural
circulation to get into contact with the surface and take up the heat
by evaporization. It has been found, therefore, that a much smaller
surface will suffice in a condenser than in the boilers which it serves.
The Wheeler Condenser and Engineering Company, who make a
specialty of surface condensers, say that one square foot of cooling
surface is usually allowed to each 10 pounds of steam to be
condensed per hour, with the condensing water at a normal
temperature not exceeding 75°. This figure seems to be generally
used for average conditions. Special cases require special treatment.
For service in the tropics the cooling surface should be at least ten
per cent. greater than this estimate. Where there is an abundance of
circulating water the surface may be much less, as with a keel
condenser, where 50 pounds of steam is sometimes condensed per
hour per square foot of surface; or a water works engine, where all
the water pumped is discharged through the condenser and not
appreciably raised in temperature, probably condensing 20 to 40
pounds of steam per hour per square foot of surface.
Under the division of this volume devoted to “air and vacuum
pumps,” much information has been given relating to the principles
of the condensation of steam and also some illustrations of working
machines. Still it may be well to say this, in addition, that—
All questions in regard to a vacuum become plain when we
consider that the atmosphere itself exerts a pressure of nearly 15
pounds, and measure everything from an absolute zero, 15 pounds
below the atmospheric pressure. We live at the bottom of an ocean
of air. The winds are its currents; we can heat it, cool it, breathe and
handle it, weigh it, and pump it as we would water. The depth of this
atmospheric ocean cannot be determined as positively as could one
of liquid, for the air is elastic and expands as the pressure decreases
in the upper layers. Its depth is variously estimated at from 20 to
212 miles. We can, however, determine very simply how much
pressure it exerts per square inch.
UTILITIES AND
ATTACHMENTS
Fig. 589.
Fig. 590.